M&S unveils new Irish ‘Farm to Foodhall’ campaign

M&S is launching its inaugural ‘Farm to Foodhall’ campaign, fronted by chef and M&S brand ambassador Mark Moriarty Through the campaign, M&S and Mark Moriarty will take shoppers on a journey to explore the lengths Irish farmers embark on to deliver the highest quality M&S Irish produce, from ‘Farm to Foodhall’.

The exciting new multimedia campaign will showcase Mark Moriarty meeting with the M&S Select Irish farmers behind the retailer’s top quality 100% traceable Irish beef and fresh Irish berries. Moriarty heads to where M&S’ Irish berries are sourced and learns that great quality, fresh strawberries are specially picked using a specific technique that involves twisting them from the stem. They look at the deep red colour and size before deciding whether or not the produce is M&S ready All M&S Select Farms encourage a natural eco system in their greenhouses and use bees to pollinate the fruit for extra freshness and great taste

In the second phase of the campaign, during a visit to the M&S Select beef farm, viewers will experience why M&S is passionate about sourcing quality Irish beef that assures complete traceability, working to the highest animal welfare standards and sustainability

This campaign further showcases M&S’ commitment to using Irish suppliers and expanding upon its existing range of Irishsourced products, which includes everything from dairy products like artisan cheeses to fresh fruits and vegetables. It will appear across TV, social, out-of-home, customer emails and in-store

“By prioritising sustainability and responsible sourcing, we can make a positive impact on our communities and the environment,” said Mark Moriarty “I look forward to working with Marks and Spencer to promote these values and inspire customers to embrace high-quality Irish ingredients.”