Seller Presentation 2022

STOP LOOKING. S TA R T F I N D I N G .

see what’s

inside

01

05

STORY

ON THE MARKET

02

06

WE’RE LOCAL

COMMUNITY

03 TECHNOLOGY

04 MARKETING

01.

When your home is listed for sale, it becomes a house.

01.

7

chapter

every home has a

story

No real estate company understands this better than RLAH @properties. And we use the best branding, advertising and marketing resources to tell that story and engage prospective buyers.

RLAH @properties is committed to delivering the highest level of service in local real estate. We look forward to getting acquainted and sharing our story with you.

01

01.

9

chapter

love the

journey

01

2000 Mike Golden and Thad Wong establish @properties in Chicago

2006

2009

2012

2015

2018

2019

2020

2021

Inc. magazine

@properties

Jason Sherman

Artist Matthew

RLAH opens

In less than

@properties

RLAH approaches

ranks @properties

becomes the #1

and Justin Levitch

Hoffman paints a

a Georgetown

two decades,

launches national

$2 billion in annual

among the 500

brokerage firm

launch RLAH

mural that kicks off

office and is

@properties

affiliate brand

sales

fastest-growing

in Chicago and

Real Estate with

@properties’ LOVE

named to the

claims the #1

private companies

begins expanding

Chevy Chase and

campaign

Washington

market share in

in America

to surrounding

DuPont Circle

Business Journal’s

the entire Chicago

suburbs

offices

Fastest-Growing

metro area

RLAH acquires Arbour Realty in Arlington,

Companies list

RLAH surpasses

establishing a

$1 billion in annual

VA presence.

sales

Meanwhile, Dwell Residential brokerage joins RLAH, establishing

2022

an H Street/Capitol Hill presence.

RLAH joins @properties as its first affiliate on the East Coast

01.

11

chapter

1

#

01

#1 FASTEST GROWING REAL ESTATE COMPANY

TOP

10

IN THE UNITED STATES

23b

$

ANNUAL SALES

@properties has grown into one of the top 10 brokerage firms in the nation with over $23 billion in annual sales

#1 Fastest Growing Real Estate Company based on 2021 Washington Business Journal.

Top 10 brokerage firm in the U.S. and over $23 billion in annual sales volume based on the 2022 Real Trends 500 ranking.

volume. Meanwhile, RLAH @properties has been named the fastest-growing real estate company in the DMV according to the Washington Business Journal.

01.

13

chapter

When a strong agent is backed by one of the nation’s most innovative real estate brands, the results are unmatched. At RLAH @properties, our in-house marketing and technology teams produce best-in-class programs and products that give home sellers a competitive advantage in the marketplace. Bottom line: We offer the finest resources to ensure your home sale is the best you’ve ever experienced.

With the scale and resources of a leading national brokerage firm, our agents deliver the best service in local real estate.

01

02.

It is important to be where your audience of potential buyers are today, and where they might be tomorrow.

02.

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chapter

02

we’re local

we're global

In today’s competitive marketplace, a global marketing strategy is essential. As a proud member of Who’s Who in Luxury Real Estate, a worldwide collection of top brokers representing the finest luxury properties across the globe, RLAH @properties offers sellers access to an exclusive global network that creates more exposure for your property.

03.

03.

21

chapter

03

industry leading

technology

THE ULTIMATE PL@TFORM™ Designed and developed in-house, pl@tform™ is the industry’s premier suite of digital applications for managing all of the backend functionality of a home sale – from listing to marketing to closing.

These tools give our agents and clients a leg up on the competition and enable us to provide a seamless experience every step of the way.

03.

23

chapter

03

MY ACCOUNT

GEORGETOWN FIND A HOME

SELL A HOME

AGENTS & OFFICES

ABOUT US

CONTACT US

Home > Search > North Center > 4324 N Claremont Avenue

EXCLUSIVE LISTING

MORTGAGE CALCULATOR

BROCHURE

ACTIVE

14

Favorite Share

SCHEDULE TOUR

Anne Proper 312.576.1234 Contact Me

Virtual Tour

$600,000

Photos

6

3.2

4200

beds

baths

sq ft

Adam Proper 312.576.1234 Contact Me

get to know rlahre.com LISTING DETAIL PAGE

PHOTOGRAPHY AND VIDEO

HOTLIST

@HOME REPORT

Every RLAH @properties listing receives its own

Professional photography and video are among

Before your home is even listed in the Multiple

The @home report provides a data snapshot

web page with photos and details about the home,

the most important marketing tools when selling a

Listing Service (MLS), we create exposure through

of your home, comparable properties and your

an area map, and internet retargeting capabilities.

home. That’s why every single RLAH @properties

The Hotlist – an internal listing database that is

local market, so you always know where you

listing includes a professional photography

exclusive to RLAH @properties agents. This allows

stand in the market.

package optimized for both print and web.

us to match you with prospective buyers and garner pre-market feedback from our colleagues.

04.

Anyone can list a property, but someone skilled is needed to market your home.

04.

27

chapter

04

exposure is

everything

ED L I S T ESS ST J U S NTO R T H A D D R 123

4

We provide these resources to give your listing maximum exposure:

THE STORY OF YOUR HOME IS

T J U ST E D LIS

1

2

ALREADY WRITTEN…IT’S ALL ABOUT PROPERLY SHARING IT. RLAH @properties showcases your home to the largest audience of homebuyers through marketing programs that are built around EXPOSURE – exposure through an in-house marketing department with full print and digital capabilities; and through an exhaustive catalog of online, mass media and grassroots marketing initiatives – all

NN

by A

E P

ROP

ER

•

atproperties.com

•

Zillow.com

•

Trulia.com

•

Realtor.com

•

Multiple Listing Service (MLS)

•

Professional Photography and Video

•

Signage

•

Who’s Who in Luxury Real Estate

•

Custom Property Brochure

•

Direct Mail

•

E-blasts and Social Media

•

Listings Shared with Additional

tailored to address the specific challenges and opportunities of the marketplace.

Participating Brokerages •

New Ideas every day!

04.

29

chapter

04

digital

marketing

strategic retargeting Our digital strategy keeps your property in front of online visitors after they ANNE PROPER 202.555.0100 anneproper@rlahre.com

have left the property ANNE PROPER 202.555.0100 anneproper@rlahre.com

JUST LISTED JUST LISTED

website. This helps you reach more prospective buyers via social media platforms like Instagram and Facebook and keeps your home top of mind.

email marketing find us on: RLAHatproperties

social media advertising rlahdmv

Featuring attractive designs, our email

We leverage the power

marketing tool provides

of social media to create

another effective way

additional exposure for

to market your home

your home.

and engage buyers.

05.

05.

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chapter

05

on the

market

THE ART + SCIENCE OF PRICING Technology and experience go into determining an accurate list price that helps you achieve the most lucrative and time-efficient sale.

05.

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chapter

05

Our proprietary Digital CMA technology uses real-time MLS data to zero in on the most relevant comps, while RLAH @properties’ unrivaled boots-on-the-ground presence provides confirmation of local market trends that affect price. A CMA takes into account:

The surest way to get the highest selling price for your home is to be priced right out of the gate.

•

Supply and demand

•

Market activity

•

Market time

•

Price/status changes

•

Interest rates and availability of credit

•

Economic factors

•

Seasonal demand

•

Location

•

Room count and square footage

•

Lot size

•

Views

•

Condition of property inside and out

•

Desirability of unique features

•

Competition

•

Price

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chapter

05

BEFORE YOUR HOME IS SHOWN One of the keys to success in today’s competitive market is to position your home as the most desirable property in its price range. Making sure your home is in optimal showing condition will set it apart from the competition and could be the difference between a timely and productive sale or a long, drawn-out process.

We will work together to create a checklist to prepare for the showing of your home, such as the below. We have resources to help and will be with you every step of the way.

•

Declutter, clean and organize

•

Maintain the exterior

•

Paint

•

Make repairs

•

Brighten your home

•

Ensure the safety of pets

•

Hire a home inspector

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chapter

05

Staging helps present your home in the best possible light.

•

Eliminate excess or oversized furniture so the room doesn’t feel overcrowded.

•

Remove clutter from all surfaces in the kitchen, bathrooms and throughout the home.

•

STAGING YOUR HOME

Allow as much light to come in as possible. Open draperies and shades, remove unnecessary blinds and move any items that may obstruct windows.

From using neutral colors and décor that will appeal to the largest audience, to adding or

•

warmth and character to a home, use them in

arranging furniture to emphasize a room’s

moderation so buyers will focus on the home and

functionality, here are just a few staging tips that will make your home more marketable.

We have resources for professional stagers to assist in these preparations.

While personal photographs and mementos add

be able to envision it as their own.

•

Add furniture, plants or potted flowers to outdoor spaces to make a great first impression on buyers.

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chapter

05

RLAH @PROPERTIES RESTORATION If your home is in need of updating, look no further than RLAH @properties Restoration.

With services like staging, flooring, painting, and more, RLAH @properties Restoration is designed to help you sell your home faster – and for a higher price – through projects that deliver maximum value in the marketplace. Best of all, payment is collected at settlement so that sellers don’t have to come out of pocket before their home is sold. It’s an easy way to renovate your home without an upfront financial investment and makes the whole process more seamless.

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chapter

05

Guiding your real estate transaction from contract to closing is a multi-step process that requires proactive management and thorough attention to detail.

Our agents will guide you through each step of the process, including: •

Earnest money and escrow account management

•

Distributing contracts

•

Coordinating a home inspection

•

Providing information to lenders

•

Distributing required disclosure forms

•

Collecting important documents such as required disclosures to fulfill contract contingencies

CONTRACT TO CLOSE Our emphasis on communication, organization

•

Coordinating an appraisal

•

Coordinating walk-throughs

•

Updating you when contingencies have

and follow-through ensures that deadlines are

been satisfied

met, documents are distributed and every item is in place to make your transaction efficient and seamless.

•

Coordinating your closing

•

Helping you find a new home

06.

I have decided to stick to love, hate is too great a burden to bear.

–Martin Luther King, Jr.

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chapter

06

love is the unity

in our community

UNITY THROUGH DIVERSITY RLAH @properties embodies a community dedicated to respecting and celebrating diversity. With more than 25 languages spoken, we are a proud award recipient and sponsor of organizations including the National Association of Hispanic Real Estate Professionals, the

Real estate is about so

Asian Real Estate Association of America, and LGBTQ+

much more than buying

committed to supporting our community and making the

Real Estate Alliance. At the end of the day, we are

DMV a better place.

and selling homes; it’s about bringing people together and strengthening our community.

GIVING BACK As part of our commitment to giving back to the local community in a meaningful way, RLAH @properties supports a variety of real estate-related organizations that help those in need. Every year we identify an organization in each of the jurisdictions we serve and hold a Philanthropy Drive, giving our agents the opportunity to donate a percentage of each closing to one of the selected charities. RLAH @properties will match each agent’s contribution up to $100.

While we are intimately dedicated to our clients’ real estate needs, we always strive to help organizations that make the DMV better for us all.

STOP LOOKING. S TA R T F I N D I N G .

rlahre.com

This office is independently owned & operated.

RLH-LP01