STOP LOOKING. S TA R T F I N D I N G .
see what’s
inside
01
05
STORY
ON THE MARKET
02
06
WE’RE LOCAL
COMMUNITY
03 TECHNOLOGY
04 MARKETING
01. When your home is listed for sale, it becomes a house.
01.
7
chapter
every home has a
story
No real estate company understands this better than RLAH @properties. And we use the best branding, advertising and marketing resources to tell that story and engage prospective buyers. RLAH @properties is committed to delivering the highest level of service in local real estate. We look forward to getting acquainted and sharing our story with you.
01
01.
9
chapter
love the
journey
01
2000 Mike Golden and Thad Wong establish @properties in Chicago
2006
2009
2012
2015
2018
2019
2020
2021
Inc. magazine
@properties
Jason Sherman
Artist Matthew
RLAH opens
In less than
@properties
RLAH approaches
ranks @properties
becomes the #1
and Justin Levitch
Hoffman paints a
a Georgetown
two decades,
launches national
$2 billion in annual
among the 500
brokerage firm
launch RLAH
mural that kicks off
office and is
@properties
affiliate brand
sales
fastest-growing
in Chicago and
Real Estate with
@properties’ LOVE
named to the
claims the #1
private companies
begins expanding
Chevy Chase and
campaign
Washington
market share in
in America
to surrounding
DuPont Circle
Business Journal’s
the entire Chicago
suburbs
offices
Fastest-Growing
metro area
RLAH acquires Arbour Realty in Arlington,
Companies list
RLAH surpasses
establishing a
$1 billion in annual
VA presence.
sales
Meanwhile, Dwell Residential brokerage joins RLAH, establishing
2022
an H Street/Capitol Hill presence.
RLAH joins @properties as its first affiliate on the East Coast
01.
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chapter
1
#
01
#1 FASTEST GROWING REAL ESTATE COMPANY
TOP
10
IN THE UNITED STATES
23b
$
ANNUAL SALES
@properties has grown into one of the top 10 brokerage firms in the nation with over $23 billion in annual sales
#1 Fastest Growing Real Estate Company based on 2021 Washington Business Journal. Top 10 brokerage firm in the U.S. and over $23 billion in annual sales volume based on the 2022 Real Trends 500 ranking.
volume. Meanwhile, RLAH @properties has been named the fastest-growing real estate company in the DMV according to the Washington Business Journal.
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chapter
When a strong agent is backed by one of the nation’s most innovative real estate brands, the results are unmatched. At RLAH @properties, our in-house marketing and technology teams produce best-in-class programs and products that give home sellers a competitive advantage in the marketplace. Bottom line: We offer the finest resources to ensure your home sale is the best you’ve ever experienced.
With the scale and resources of a leading national brokerage firm, our agents deliver the best service in local real estate.
01
02. It is important to be where your audience of potential buyers are today, and where they might be tomorrow.
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chapter
02
we’re local
we're global
In today’s competitive marketplace, a global marketing strategy is essential. As a proud member of Who’s Who in Luxury Real Estate, a worldwide collection of top brokers representing the finest luxury properties across the globe, RLAH @properties offers sellers access to an exclusive global network that creates more exposure for your property.
03.
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chapter
03
industry leading
technology
THE ULTIMATE PL@TFORM™ Designed and developed in-house, pl@tform™ is the industry’s premier suite of digital applications for managing all of the backend functionality of a home sale – from listing to marketing to closing. These tools give our agents and clients a leg up on the competition and enable us to provide a seamless experience every step of the way.
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chapter
03
MY ACCOUNT
GEORGETOWN FIND A HOME
SELL A HOME
AGENTS & OFFICES
ABOUT US
CONTACT US
Home > Search > North Center > 4324 N Claremont Avenue
EXCLUSIVE LISTING
MORTGAGE CALCULATOR
BROCHURE
ACTIVE
14
Favorite Share
SCHEDULE TOUR
Anne Proper 312.576.1234 Contact Me
Virtual Tour
$600,000
Photos
6
3.2
4200
beds
baths
sq ft
Adam Proper 312.576.1234 Contact Me
get to know rlahre.com LISTING DETAIL PAGE
PHOTOGRAPHY AND VIDEO
HOTLIST
@HOME REPORT
Every RLAH @properties listing receives its own
Professional photography and video are among
Before your home is even listed in the Multiple
The @home report provides a data snapshot
web page with photos and details about the home,
the most important marketing tools when selling a
Listing Service (MLS), we create exposure through
of your home, comparable properties and your
an area map, and internet retargeting capabilities.
home. That’s why every single RLAH @properties
The Hotlist – an internal listing database that is
local market, so you always know where you
listing includes a professional photography
exclusive to RLAH @properties agents. This allows
stand in the market.
package optimized for both print and web.
us to match you with prospective buyers and garner pre-market feedback from our colleagues.
04. Anyone can list a property, but someone skilled is needed to market your home.
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04
exposure is
everything
ED L I S T ESS ST J U S NTO R T H A D D R 123
4
We provide these resources to give your listing maximum exposure:
THE STORY OF YOUR HOME IS
T J U ST E D LIS
1
2
ALREADY WRITTEN…IT’S ALL ABOUT PROPERLY SHARING IT. RLAH @properties showcases your home to the largest audience of homebuyers through marketing programs that are built around EXPOSURE – exposure through an in-house marketing department with full print and digital capabilities; and through an exhaustive catalog of online, mass media and grassroots marketing initiatives – all
NN by A
RO E P
PER
•
atproperties.com
•
Zillow.com
•
Trulia.com
•
Realtor.com
•
Multiple Listing Service (MLS)
•
Professional Photography and Video
•
Signage
•
Who’s Who in Luxury Real Estate
•
Custom Property Brochure
•
Direct Mail
•
E-blasts and Social Media
•
Listings Shared with Additional
tailored to address the specific challenges and opportunities of the marketplace.
Participating Brokerages •
New Ideas every day!
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digital
marketing
strategic retargeting Our digital strategy keeps your property in front of online visitors after they ANNE PROPER 202.555.0100 anneproper@rlahre.com
have left the property ANNE PROPER 202.555.0100 anneproper@rlahre.com
JUST LISTED JUST LISTED
website. This helps you reach more prospective buyers via social media platforms like Instagram and Facebook and keeps your home top of mind.
email marketing find us on: RLAHatproperties
social media advertising rlahdmv
Featuring attractive designs, our email
We leverage the power
marketing tool provides
of social media to create
another effective way
additional exposure for
to market your home
your home.
and engage buyers.
05.
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chapter
05
on the
market
THE ART + SCIENCE OF PRICING Technology and experience go into determining an accurate list price that helps you achieve the most lucrative and time-efficient sale.
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Our proprietary Digital CMA technology uses real-time MLS data to zero in on the most relevant comps, while RLAH @properties’ unrivaled boots-on-the-ground presence provides confirmation of local market trends that affect price. A CMA takes into account:
The surest way to get the highest selling price for your home is to be priced right out of the gate.
•
Supply and demand
•
Market activity
•
Market time
•
Price/status changes
•
Interest rates and availability of credit
•
Economic factors
•
Seasonal demand
•
Location
•
Room count and square footage
•
Lot size
•
Views
•
Condition of property inside and out
•
Desirability of unique features
•
Competition
•
Price
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BEFORE YOUR HOME IS SHOWN One of the keys to success in today’s competitive market is to position your home as the most desirable property in its price range. Making sure your home is in optimal showing condition will set it apart from the competition and could be the difference between a timely and productive sale or a long, drawn-out process. We will work together to create a checklist to prepare for the showing of your home, such as the below. We have resources to help and will be with you every step of the way. •
Declutter, clean and organize
•
Maintain the exterior
•
Paint
•
Make repairs
•
Brighten your home
•
Ensure the safety of pets
•
Hire a home inspector
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Staging helps present your home in the best possible light.
•
Eliminate excess or oversized furniture so the room doesn’t feel overcrowded.
•
Remove clutter from all surfaces in the kitchen, bathrooms and throughout the home.
•
STAGING YOUR HOME
Allow as much light to come in as possible. Open draperies and shades, remove unnecessary blinds and move any items that may obstruct windows.
From using neutral colors and décor that will appeal to the largest audience, to adding or
•
warmth and character to a home, use them in
arranging furniture to emphasize a room’s
moderation so buyers will focus on the home and
functionality, here are just a few staging tips that will make your home more marketable. We have resources for professional stagers to assist in these preparations.
While personal photographs and mementos add
be able to envision it as their own. •
Add furniture, plants or potted flowers to outdoor spaces to make a great first impression on buyers.
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RLAH @PROPERTIES RESTORATION If your home is in need of updating, look no further than RLAH @properties Restoration. With services like staging, flooring, painting, and more, RLAH @properties Restoration is designed to help you sell your home faster – and for a higher price – through projects that deliver maximum value in the marketplace. Best of all, payment is collected at settlement so that sellers don’t have to come out of pocket before their home is sold. It’s an easy way to renovate your home without an upfront financial investment and makes the whole process more seamless.
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Guiding your real estate transaction from contract to closing is a multi-step process that requires proactive management and thorough attention to detail.
Our agents will guide you through each step of the process, including: •
Earnest money and escrow account management
•
Distributing contracts
•
Coordinating a home inspection
•
Providing information to lenders
•
Distributing required disclosure forms
•
Collecting important documents such as required disclosures to fulfill contract contingencies
CONTRACT TO CLOSE Our emphasis on communication, organization
•
Coordinating an appraisal
•
Coordinating walk-throughs
•
Updating you when contingencies have
and follow-through ensures that deadlines are
been satisfied
met, documents are distributed and every item is in place to make your transaction efficient and seamless.
•
Coordinating your closing
•
Helping you find a new home
06. I have decided to stick to love, hate is too great a burden to bear. –Martin Luther King, Jr.
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love is the unity
in our community
UNITY THROUGH DIVERSITY RLAH @properties embodies a community dedicated to respecting and celebrating diversity. With more than 25 languages spoken, we are a proud award recipient and sponsor of organizations including the National Association of Hispanic Real Estate Professionals, the
Real estate is about so
Asian Real Estate Association of America, and LGBTQ+
much more than buying
committed to supporting our community and making the
Real Estate Alliance. At the end of the day, we are
DMV a better place.
and selling homes; it’s about bringing people together and strengthening our community.
GIVING BACK As part of our commitment to giving back to the local community in a meaningful way, RLAH @properties supports a variety of real estate-related organizations that help those in need. Every year we identify an organization in each of the jurisdictions we serve and hold a Philanthropy Drive, giving our agents the opportunity to donate a percentage of each closing to one of the selected charities. RLAH @properties will match each agent’s contribution up to $100. While we are intimately dedicated to our clients’ real estate needs, we always strive to help organizations that make the DMV better for us all.
STOP LOOKING. S TA R T F I N D I N G .
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