Developer Book 2023

THE PROPERTY INFORMATION HEREIN IS DERIVED FROM VARIOUS SOURCES THAT MAY INCLUDE, BUT NOT BE LIMITED TO, COUNTY RECORDS AND THE MULTIPLE LISTING SERVICE AND IT MAY INCLUDE APPROXIMATIONS. ALTHOUGH THE INFORMATION IS BELIEVED TO BE ACCURATE, IT IS NOT WARRANTED AND YOU SHOULD NOT RELY UPON IT WITHOUT PERSONAL VERIFICATION. EQUAL HOUSING OPPORTUNITY. RLAH REAL ESTATE, 1017 O ST NW, WASHINGTON DC 20001. 202.518.8781.

Contents. . Marketing . Marketing Your Business . International Reach . Media & Public Relations . RLAH Real Estate . The Sales Team . Management Team . Media Team . Sales History

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Marketing.

We are a large firm that operates with a boutique feel. Our approach to marketing is distinctly different, as we focus on the story your property tells and invest in your business as well. We are nimble, agile, and make decisions quickly without large corporate oversight or investors. We pride ourselves on meeting the needs of each individual property we represent, without the burden of red-tape. Our marketing strategy aims to ensure that your property sells for the highest amount the market will support and also promotes your business and future projects.

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Staging.

Staging is essential in showcasing the best use of a property and drawing out its features. The main goal is to help buyers visualize the spaces and not just to display the stylish aspects of the property. We pay special attention to the most challenging spaces and stage them to show clients how to maximize their environment. Staging should not obstruct the flow through spaces and should enhance, not detract from the property.

Virtual Staging.

We use virtual staging to present alternatives for using a space after first staging with actual furniture to maximize the space's effectiveness. Virtual staging is mainly used for online marketing and printing on foam core and placing it in the room. Our goal with actual and virtual staging is to present the greatest options for a buyer for a single space.

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Photography.

Our photo shoots are directed by lifestyle photographers Raul Rivero and Mario Mineros who carefully consider how the photos convey the property in print and on various websites. They capture the story of your property through their lens and aim to showcase the property in the best light possible.

Videography.

Video is used to accentuate the visual marketing of your property and highlight its features, including the exterior, entry, each floor plan, neighborhood, and other areas of interest.

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Brochures.

We curate and design a booklet that demonstrates the project's value, including photographs, floor plans, a digest of finishes and fixtures, neighborhood amenities and history, and a map of nearby attractions and amenities.

The brochure's paper texture and weight reflect the property's perceived value.

Finish Digest.

All finish and design selections contribute to the larger artistry of your property. We incorporate this information into our print and online marketing and present it to agents showing the property to ensure they are informed.

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The Internet.

Targeted advertising.

We create a custom website for the property that highlights

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Craigslist

all units, ensuring that it is easily accessible from all operating

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Apartments.com

systems and found online without any barriers to viewing

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ApartmentFinder.com

the information or photography. We never require audience

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Realtor.com

registration to view our website, as it deters user engagement,

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Adwerx

but we may use pop-ups to offer registration opportunities and to

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Zumper.com

highlight any incentives or events.

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Rent.com

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ApartmentGuide.com

Our listings are showcased not only on websites, but also on

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Crowdstreet.com

social media and email. Each property site is synchronized to our

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RealtyMogul.com

corporate and agent websites, as well as social media channels

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Fundrise.com

and email lists.

Zoom & Calendly.

Utilizing Zoom and Calendly, prospective buyers and investors can register for ongoing, regular sessions about not only the benefits of Co-op ownership vs. condo ownership, but also about investing in the project.

Matterport.

Matterport 3D Virtual Tours allow prospects to "drive" every inch of the property, which is especially useful for foreign-based and second-home buyer audiences.

Social Media.

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Our social media content calendar includes regular posts related to the property, such as neighborhood amenities, events, press surrounding the property, highlight finishes, and property and neighborhood history, with a goal of gaining over 2000 followers.

Additionally, we will incentivize real estate agents to follow our social media accounts by offering to register all of their clients with just one follow, invitations to exclusive events, and other perks. .

Adwerx ads to target site visitors with ads delivered on other sites they visit targeting propsective buyers, as well as investors

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Deep dive education series on the benefits of co-op ownership

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Highlight zero down aspect of <<PROJECT NAME>> ownership

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First month payment is the only out-of pocket - vs condo ownership

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Neighborhood Amenities

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Events

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Press Surrounding the Property

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Highlight Finishes

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Property & Neighborhood History

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Target agent community with incentives to follow: -

Register all of your clients with just one follow

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Invitations to exclusive events (whisky or gin tastings, local restaurant tastings, live music, holiday parties, etc.)

TikTok & Instagram Moments.

We plan to create Instagrammable moments inside and outside of the property. There is an incredible amount of foot-traffic that passes by a project and we plan to profit from it!

Past Moments we have Created: .

A photo stand-in (cutout) of The Washington Nationals "Presidents" for passersby to take pictures, branded to the project

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A pedestal on the roof terrace to pose for a photo with a finger "resting" on top of a city landmark

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Value-Point Signage.

By showcasing the unique features of a property, we can create a beautiful gallery-like atmosphere that will highlight the high-end finishes and intricate details of the property. These signs will be professionally printed on foam core and strategically placed throughout the property to allow “the walls to talk” and help prospects identify and appreciate the details in person. By drawing attention to these features onsite, buyers can truly understand the value of the property.

Interior Signage.

Essential for projects with multiple units. We will provide three signs at the entry of every unit, showcasing unit type with bed, bath, and square footage, the floor plan (if possible), and an “Under Contract” or “Sold, Please Do Not Disturb Occupants” sign. Regular updates to the unit status will create a sense of urgency among buyers as they tour the property. We will use velcro “Command” strips for quick and easy updates that won’t damage the property. Additionally, the model unit will always include the floor plan.

Exterior Signage.

We will create a large, inviting sign that indicates what is inside the property and features the project’s branding, website, and QR code. If the property is near a rental building, we will angle the sign towards that building to encourage renters to consider the benefits of owning. We will use a variety of signs, including banners, flat-panel signs, and street signs, to maximize visibility and generate interest. Exterior signage is crucial for drawing attention to the property and inviting potential buyers to learn more.

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Receiving Guests.

We want to make sure guests feel welcome and comfortable.

That’s why we will stock both units with beverages and snacks to extend their visits as long as possible. We will also maintain the toilet facilities to ensure they are clean and in good condition.

Showings.

All private showings will be conducted by our team, who have studied the project, features, finishes, craftsmanship, and neighborhood surrounding the property. We want to make sure buyers get a comprehensive understanding of the property’s value and potential.

On-Market Basics.

To keep the property in top showing condition, we will perform regular housekeeping, freshen flowers, and water live plants. We will also re-set and perfect the staging on a weekly basis and rewrite copy on MLS/the internet to keep it fresh and engaging.

These regular tasks are essential for monitoring the showing condition of the property and ensuring it stays in top condition throughout the sales process.

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Marketing You. Our marketing efforts reflect on you and your business, and we aim to create pieces that will help you grow by influencing your investors and future buyers. We understand that if we help you grow, we grow, too.

Logo Placement.

Our focus is on your brand, not ours. We will use your logo as much as possible, even more so than our own. We believe that by building your business, we inherently build our own. While we will use our logo as required by law, we will prioritize showcasing your branding.

Cross-Promoting Your Projects.

Whether it's a single-family home or a high-rise condominium project, we want to expose your upcoming projects to the market in several ways. This includes hosting "Preview Parties" in your current project for the broker community and creating forms on all of your project websites to gather email addresses across all of your projects for buyers to register their interest.

Media & Public Relations.

Our initial position will be to make an earned media pitch that launches the property and brings press coverage.

We will also participate in industry events to target investors, both foreign and domestic.

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Industry Events. .

Who's Who in Luxury Real Estate Events

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DCAR

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GCAAR Expo

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NAR Realtor Legislative Update / Expo

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@Properties Expo

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Luxury RE

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Leading Real Estate Companies of the World

Virtual Reality Tour.

We will secure an additional domain name specifically for the virtual reality tour and embed the Matterport tours of each unit on the website. We will purchase and brand "Google Cardboard" viewers and send them to press contacts, local embassies, and select high-end real estate offices around the US and the globe.

We will focus on the user-experience by reducing the number of applications required to access the tour, allowing users to scan a QR code to access the website, and labeling 3D tours to allow the end-user to gather relevant details about the property.

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Local Earned Media.

We will use regular press releases and outreach to target outlets including .

Gallaudet Today Magazine - Gallaudet University

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The Eagle - American University newspaper

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Legacy Magazine - Univserity of DC magazine

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The Hoya - Georgetown University newspaper

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The DiamondBack - University of Maryland newspaper

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Tower - Cathlic University newspaper

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The Hilltop - Howard University newspaper

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The GW Hatchet - George Washington University newspaper

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Huffington Post (HuffPo online)

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Washington Post Real Estate Feature

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Washingtonian Magazine

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Washington Life

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DC Life Magazine

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UrbanTurf

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Curbed

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Washington Business Journal

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BisNow

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Wired and Inc. Magazines

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Good Day DC (FOX)

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Let’s Talk Live (NC8/WJLA) (Monthly Real Estate Segment)

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POPVille (we dominate the real estate section)

Broad Earned Media.

. We will also pitch the property to real estate reality shows and social media influencers for inclusion at any exclusive media event held at the property.

. Regularly address online forums discussing

homeownership and the lack of opportunity for the younger generations. Educate and direct them to <<PROJECT NAME>> and your other projects.

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Event Possibilities.

Brokerage Community: A formal event for the real estate community with a an educational component geared towrads overcoming mis-information around co-op ownership, as well as an investor series for agents.

Buyer Events: Events with a draw, beyond just becoming a homeowner. The property must be presented as an exciting environment that will allow buyers to see themselves living here; that says “actually, you DON’T want what your parents had, you want different and better suited to your lifestyle.”

Investor Events: Host investor events for targeted groups of individuals most likely to invest in the project, ie: parents of college students.

Note: Any event held in the space will adhere to set standards so as not to diminish the brand of the project, as well as to protect your asset and liability.

Event Space.

Utilizing any possible common area space that is large enough, we can offer organizations, and real estate teams / firms, a venue for hosting private events.

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boasts a global reach like no other firm from our Nation's Capital.

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As a qualifying member of Who's Who in Luxury Real Estate, our luxury properties are featured on the awardwinning website, www.LuxuryRealEstate.com, which has remained the #1 portal for luxury properties on the internet since 1995 and consistently drives more traffic than any other website. Who's Who in Luxury Real Estate is a global network of luxury real estate agents that, for more than 30 years, has represented the world's top highend real estate professionals. The network has been recognized as a leader in the industry by Forbes, the Inc. 5000 list and The Wall Street Journal. In addition, they have been honored by The Webby Awards, ADDY Awards and most recently named "Best Real Estate Website" in 2018 Internet Advertising Competition Awards and "Outstanding Website" in the 2018 WebAwards by the Web Marketing Association.

Following the acquisition of the Christie’s International Real Estate brand and network late last year, @properties has officially become @properties Christie’s International Real Estate. @properties Christie’s International Real Estate clients will enjoy enhanced benefits through Christie’s International Real Estate’s invitation-only Affiliate network, which spans 48 countries and territories and offers services to a global clientele at the luxury end of the residential property market.

Christie’s International Real Estate is affiliated with Christie’s, the world-leading art and luxury business founded in London in 1766, giving real estate clients another conduit to Christie’s auction, private-sale and appraisal services.

Properties Over $1 Million

We have more properties over $1,000,000 than any other near-peer website: 32,641

LuxuryRealEstate.com 22,366

Sotheby's 19,469

Luxury Portfolio 15,132

Christie's 8,243

CB Global Luxury

6,727

Savills Knight Frank

4,922

Countries & territories visiting the site? 230.

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The Sales Team.

Think Global, Live Local We leverage our generational knowledge of the community. We move with the world, but stay rooted in our community. We do the job you request and do it right. We have the education and tenure you would expect. We make sure to tailor our skill to our identity.

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Justin Levitch.

President

Justin serves as President and head of Business Development for RLAH. After graduating from the University of North Texas in 2006, Justin joined his family’s team in residential real estate as a sales associate. He quickly set himself apart from his well-known family by earning individual elite sales levels. His quick success found him tapped to be placed in management as the broker for a nationally recognized company. As the youngest broker within the company, he reached internal acclaim by elevating his office from “worst to first” in his geographic region. Justin and his support staff assist with marketing, technology, listing presentations and more.

Contact: 469.831.8021

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Eliza Kanovsky.

Executive Vice President of Marketing Eliza serves as Executive Vice President of Marketing for RLAH Real Estate overseeing the Media Department, RLAH events and overall brand management. A Washingtonian local, she graduated from New York University with a major in Communications in 2010 and returned to the DC area to work for the American Heart Association (AHA) in an events and development capacity. Following her job at AHA, Eliza worked in Business Development for a global law firm in DC and then as an Events & Development officer at Make-A-Wish Mid-Atlantic. Eliza received her MBA with a focus on Marketing from The George Washington University in 2018.

Contact: 202-878-8837 eliza@rlahre.com

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Heath Graves.

Managing Broker, Director of Business Development Formerly RLAH's #1 individual agent, Heath now serves as Managing Broker. Heath brings a dynamic range of experience having worked with developers and end users on the acquisition + listing side across the DMV, accumulating in excess of $250M+ sales, 400+ units, and a consistent top 1% ranking in customer satisfaction. With a background in sports marketing/communication, Heath views the industry and his role as a true partnership between Realtor/client and Broker/agent—taking a team-based, collaborative, yet customized approach that builds trust and propels the process, regardless of the objective.

Contact: 202.304.0072 heath@rlahre.com

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Justin Levitch.

President

Justin serves as President and head of Business Development for RLAH. After graduating from the University of North Texas in 2006, Justin joined his family’s team in residential real estate as a sales associate. He quickly set himself apart from his well-known family by earning individual elite sales levels. His quick success found him tapped to be placed in management as the broker for a nationally recognized company. As the youngest broker within the company, he reached internal acclaim by elevating his office from “worst to first” in his geographic region. Justin and his support staff assist with marketing, technology, listing presentations and more.

Contact: 469.831.8021 justin@rlahre.com

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Jason Sherman.

CEO and Founder

Jason serves as Principal Broker, CEO and founder of RLAH Real Estate.

A seventh generation Washingtonian, Jason graduated from the George Washington University in 2000 and received his J.D. from the Columbus School of Law in 2003. Jason is admitted to both the Maryland and DC bar.

In addition to his duties for RLAH Real Estate, Jason involves himself as much as possible with the real estate community. He moderates seminars, teaches classes and serves on multiple committees for GCAAR; including his current role as Chair of the Forms Committee. Jason serves on the Board of Directors for GCAAR and Bright MLS. Jason is also a member of DCAR and NVAR.

Contact: 240.350.6353 jason@rlahre.com

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In-House Support Staff.

We are grateful to be backed by an incredible support staff at RLAH Real Estate who are right here in the DMV. Our dedicated, long-term colleagues enjoy their work as much as we enjoy ours.

Elle Yeon

Senior Designer Manager Esther Chung

Graphic Designer Jack Bailey

Marketing Liaison Michelle Gee

Business Systems Manager Robel Kassa

Media Assistant Sebastian Galeano

Relocation Director

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Our Success is Our People.

It’s no secret that we are heading towards being the #1 brokerage firm in the DMV. It’s our people. It’s our culture. It’s our commitment. Not only do we want to tell you what RLAH | @properties is all about – from the marketing and technology to the coaching and training – we want to show you the proof that we position our agents for success. .

400+ agents

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30+ Staff Members

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2022 GCAAR Realtor of the Year

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5 GCAAR Rookies of the Year since 2013

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NAR Nationwide “30 Under 30” Recipients: 5 in 9 Years

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DCAR Presidents: 3 Past, 1 Upcoming

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GCAAR President: 1 Upcoming

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Washington Business Journal “Fastest Growing Real Estate Company”

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and Washington Business Journal “Best Places to Work”

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Ranked 8th Nationwide “Game-changer Brokerage” by RealTrends

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29% of our Agents recognized as 2022 Washingtonian Magazine Top Producers

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Most NAHREP 250 winners per capita by brokerage in the DMV

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2 AREAA “A List” awardees

THE PROPERTY INFORMATION HEREIN IS DERIVED FROM VARIOUS SOURCES THAT MAY INCLUDE, BUT NOT BE LIMITED TO, COUNTY RECORDS AND THE MULTIPLE LISTING SERVICE AND IT MAY INCLUDE APPROXIMATIONS. ALTHOUGH THE INFORMATION IS BELIEVED TO BE ACCURATE, IT IS NOT WARRANTED AND YOU SHOULD NOT RELY UPON IT WITHOUT PERSONAL VERIFICATION. EQUAL HOUSING OPPORTUNITY. RLAH REAL ESTATE, 1017 O ST NW, WASHINGTON, DC 20001.

202.518.8781.