2022 Seller Book

a guide to HOME SELLING

01

05

STORY

ON THE MARKET

02

06

WE’RE LOCAL

COMMUNITY

03 TECHNOLOGY

04 MARKETING

01

every home has a story No real estate company understands this better than RLAH @properties. And we use the best branding, advertising, & marketing resources to tell that story and engage prospective buyers.

RLAH @properties is committed to delivering the highest level of service in local real estate.

We look forward to getting acquainted and sharing our story with you.

love the

journey 2000

2006

2009

2012

Mike Golden

Inc. magazine

@properties

Jason Sherman

and Thad Wong

ranks @properties

becomes the #1

and Justin Levitch

establish

among the 500

brokerage firm

launch RLAH

@properties

fastest-growing

in Chicago and

Real Estate with

in Chicago

private companies

begins expanding

Chevy Chase and

in America

to surrounding

DuPont Circle

suburbs

2015

2018

2019

2020

Artist Matthew

RLAH opens

In less than

@properties

a Georgetown

two decades,

launches national

@properties @properties’ LOVE

named to the

claims the #1

campaign

Washington

market share in

Business Journal’s

the entire Chicago

Fastest-Growing

metro area

RLAH acquires Arbour Realty

Companies list

in Arlington,

RLAH surpasses $1

establishing a

billion in annual sales

VA presence.

Meanwhile,

2021

2022

RLAH, establishing

RLAH approaches

RLAH joins @properties

an H Street/Capitol

$2 billion in annual

as its first affiliate on

Hill presence.

sales

the East Coast

Dwell Residential brokerage joins

1

#

#1 FASTEST GROWING REAL ESTATE COMPANY

10

TOP

IN THE UNITED STATES

23

$

BILLION+ ANNUAL SALES #1 Fastest Growing Real Estate Company based on 2021 Washington Business Journal. on the 2022 Real Trends 500 ranking.

@properties has grown into one of the top 10 brokerage firms in the nation with over $23 billion in annual sales volume. Meanwhile, RLAH @properties has been named the fastest-growing real estate company in the DMV according to the Washington Business Journal

.

With the scale and resources of a leading national deliver

When a strong agent is backed by one of the nation’s most innovative real estate brands, the results are unmatched. At RLAH @properties, our in-house marketing and technology teams produce best-in-class programs and products that give home sellers a competitive advantage in the marketplace. Bottom line: We offer the finest resources to ensure your home sale is the best you’ve ever experienced.

02 It is important to be where your audience of potential buyers are today, and where they might be tomorrow.

we’re local In today’s competitive marketplace, a global marketing strategy is essential. As a proud member of Who’s Who in Luxury Real Estate, a worldwide collection of top brokers representing the finest luxury

sellers access to an exclusive global network that creates more exposure for your property.

03

industry leading

THE ULTIMATE PL@TFORM™ Designed and developed in-house, pl@tform™ is the industry’s premier suite of digital applications for managing all of the backend functionality of a home sale – from listing to marketing to closing.

These tools give our agents and clients a leg up on the competition and enable us to provide a seamless experience every step of the way.

MY ACCOUNT

GEORGETOWN FIND A HOME

SELL A HOME

AGENTS & OFFICES

ABOUT US

CONTACT US

Home > Search > North Center > 4324 N Claremont Avenue

EXCLUSIVE LISTING

MORTGAGE CALCULATOR

BROCHURE

ACTIVE

14

Favorite Share

SCHEDULE TOUR

Anne Proper 312.576.1234 Contact Me

Virtual Tour

$600,000

Photos

6

3.2

4200

beds

baths

sq ft

Adam Proper 312.576.1234 Contact Me

LISTING DETAIL PAGE

PHOTOGRAPHY AND VIDEO

Every RLAH @properties listing receives its own

Professional photography and video are among

web page with photos and details about the home,

the most important marketing tools when selling a

an area map, and internet retargeting capabilities.

home. That’s why every single RLAH @properties listing includes a professional photography

HOTLIST Before your home is even listed in the Multiple

package optimized for both print and web.

@HOME REPORT

Listing Service (MLS), we create exposure through The Hotlist – an internal listing database that is

The @home report provides a data snapshot

exclusive to RLAH @properties agents. This allows

of your home, comparable properties and your

us to match you with prospective buyers and

local market, so you always know where you

garner pre-market feedback from our colleagues.

stand in the market.

04 Anyone can list a property, but someone skilled is needed to market your home.

exposure is

THE STORY OF YOUR HOME IS ALREADY WRITTEN…IT’S ALL ABOUT PROPERLY SHARING IT. RLAH @properties showcases your home to the largest audience of homebuyers through marketing

We provide these resources to give your

programs that are built around EXPOSURE –

listing maximum exposure:

exposure through an in-house marketing department with full print and digital capabilities;

•

atproperties.com

and through an exhaustive catalog of online, mass

•

Zillow.com

media and grassroots marketing initiatives – all

•

Trulia.com

tailored to address the specific challenges and

•

Realtor.com

opportunities of the marketplace.

•

Multiple Listing Service (MLS)

•

Professional Photography and Video

•

Signage

•

Who’s Who in Luxury Real Estate

•

Custom Property Brochure

•

Direct Mail

•

E-blasts and Social Media

•

Listings Shared with Additional Participating Brokerages

•

New Ideas every day!

ED LI STD R E S S S T AD JUST RTH NO 123

4

T J U ST E D LIS 1

2

by A

NNE

PRO

PER

digital

social media advertising We leverage the power of social media to create additional exposure for your home.

strategic retargeting Our digital strategy keeps your property in front of online visitors after they ANNE PROPER 202.555.0100 anneproper@rlahre.com

have left the property ANNE PROPER 202.555.0100 anneproper@rlahre.com

JUST LISTED JUST LISTED

website. This helps you reach more prospective buyers via social media platforms like Instagram and Facebook and keeps your home top of mind.

email marketing Featuring attractive designs, our email marketing tool provides

to market your home and engage buyers.

find us on: RLAHatproperties

rlahdmv

05

on the

The surest way to get the highest selling price for your .

THE ART + SCIENCE OF PRICING Technology and experience go into determining an accurate list price that helps you achieve the most lucrative and time-efficient sale.

Our proprietary Digital CMA technology uses real-time MLS data to zero in on the most relevant comps, while RLAH @properties’ unrivaled boots-on-the-ground presence provides confirmation of local market trends that affect price. A CMA takes into account:

•

Supply and demand

•

Location

•

Market activity

•

Room count and square footage

•

Market time

•

Lot size

•

Price/status changes

•

Views

•

Interest rates and availability of credit

•

Condition of property inside and out

•

Economic factors

•

Desirability of unique features

•

Seasonal demand

•

Competition

BEFORE YOUR HOME IS SHOWN One of the keys to success in today’s competitive market is to position your home as the most desirable property in its price range. Making sure your home is in optimal showing condition will set it apart from the competition and could be the difference between a timely and productive sale or a long, drawn-out process.

We will work together to create a checklist to prepare for the showing of your home, such as the below. We have resources to help and will be with you every step of the way.

•

Declutter, clean and organize

•

Maintain the exterior

•

Paint

•

Make repairs

•

Brighten your home

•

Ensure the safety of pets

•

Hire a home inspector

Staging helps present .

STAGING YOUR HOME From using neutral colors and décor that will appeal to the largest audience, to adding or arranging furniture to emphasize a room’s functionality, here are just a few staging tips that will make your home more marketable.

We have resources for professional stagers to assist in these preparations.

•

Eliminate excess or oversized furniture so the room doesn’t feel overcrowded.

•

Remove clutter from all surfaces in the kitchen, bathrooms and throughout the home.

•

Allow as much light to come in as possible. Open draperies and shades, remove unnecessary blinds and move any items that may obstruct windows.

•

While personal photographs and mementos add warmth and character to a home, use them in moderation so buyers will focus on the home and be able to envision it as their own.

•

Add furniture, plants or potted flowers to outdoor spaces to make a great first impression on buyers.

RLAH @PROPERTIES RESTORATION If your home is in need of updating, look no further than RLAH @properties Restoration.

With services like staging, flooring, painting, and more, RLAH @properties Restoration is designed to help you sell your home faster – and for a higher price – through projects that deliver maximum value in the marketplace. Best of all, payment is collected at settlement so that sellers don’t have to come out of pocket before their home is sold. It’s an easy way to renovate your home without an upfront financial investment and makes the whole process more seamless.

Guiding your real estate transaction from contract to closing is a multi-step process that requires proactive management and

CONTRACT TO CLOSE

Our agents will guide you through each step of the process, including:

Our emphasis on communication, organization and follow-through ensures that deadlines are met, documents are distributed and every item

•

Earnest money and escrow account management

•

Distributing contracts

•

Coordinating a home inspection

•

Providing information to lenders

•

Distributing required disclosure forms

•

Collecting important documents such as required

is in place to make your transaction efficient and seamless.

disclosures to fulfill contract contingencies •

Coordinating an appraisal

•

Coordinating walk-throughs

•

Updating you when contingencies have been satisfied

•

Coordinating your closing

•

Helping you find a new home

06 I have decided to stick to love, hate is too great a burden to bear.

-Martin Luther King, Jr.

Real estate is about so much more than buying and selling homes; it’s about bringing people together & strengthening our community.

UNITY THROUGH DIVERSITY

GIVING BACK

RLAH @properties embodies a community dedicated

As part of our commitment to giving back to the local

to respecting and celebrating diversity. With more than

community in a meaningful way, RLAH @properties

25 languages spoken, we are a proud award recipient

supports a variety of real estate-related organizations

and sponsor of organizations including the National

that help those in need. Every year we identify an

Association of Hispanic Real Estate Professionals, the

organization in each of the jurisdictions we serve

Asian Real Estate Association of America, and LGBTQ+

and hold a Philanthropy Drive, giving our agents the

Real Estate Alliance. At the end of the day, we are

opportunity to donate a percentage of each closing to

committed to supporting our community and making

one of the selected charities. RLAH @properties will

the DMV a better place.

match each agent’s contribution up to $100.

While we are intimately dedicated to our clients’ real estate needs, we always strive to help organizations that make the DMV better for us all.

love is the unity

rlahre.com

This office is independently owned & operated.

RLH-LP01