a guide to HOME SELLING
01
05
STORY
ON THE MARKET
02
06
WE’RE LOCAL
COMMUNITY
03 TECHNOLOGY
04 MARKETING
01
every home has a story No real estate company understands this better than RLAH @properties. And we use the best branding, advertising, & marketing resources to tell that story and engage prospective buyers.
RLAH @properties is committed to delivering the highest level of service in local real estate. We look forward to getting acquainted and sharing our story with you.
love the
journey 2000
2006
2009
2012
Mike Golden
Inc. magazine
@properties
Jason Sherman
and Thad Wong
ranks @properties
becomes the #1
and Justin Levitch
establish
among the 500
brokerage firm
launch RLAH
@properties
fastest-growing
in Chicago and
Real Estate with
in Chicago
private companies
begins expanding
Chevy Chase and
in America
to surrounding
DuPont Circle
suburbs
2015
2018
2019
2020
Artist Matthew
RLAH opens
In less than
@properties
a Georgetown
two decades,
launches national
@properties @properties’ LOVE
named to the
claims the #1
campaign
Washington
market share in
Business Journal’s
the entire Chicago
Fastest-Growing
metro area
RLAH acquires Arbour Realty
Companies list
in Arlington,
RLAH surpasses $1
establishing a
billion in annual sales
VA presence. Meanwhile,
2021
2022
RLAH, establishing
RLAH approaches
RLAH joins @properties
an H Street/Capitol
$2 billion in annual
as its first affiliate on
Hill presence.
sales
the East Coast
Dwell Residential brokerage joins
1
#
#1 FASTEST GROWING REAL ESTATE COMPANY
10
TOP
IN THE UNITED STATES
23
$
BILLION+ ANNUAL SALES #1 Fastest Growing Real Estate Company based on 2021 Washington Business Journal. on the 2022 Real Trends 500 ranking.
@properties has grown into one of the top 10 brokerage firms in the nation with over $23 billion in annual sales volume. Meanwhile, RLAH @properties has been named the fastest-growing real estate company in the DMV according to the Washington Business Journal
.
With the scale and resources of a leading national deliver
When a strong agent is backed by one of the nation’s most innovative real estate brands, the results are unmatched. At RLAH @properties, our in-house marketing and technology teams produce best-in-class programs and products that give home sellers a competitive advantage in the marketplace. Bottom line: We offer the finest resources to ensure your home sale is the best you’ve ever experienced.
02 It is important to be where your audience of potential buyers are today, and where they might be tomorrow.
we’re local In today’s competitive marketplace, a global marketing strategy is essential. As a proud member of Who’s Who in Luxury Real Estate, a worldwide collection of top brokers representing the finest luxury
sellers access to an exclusive global network that creates more exposure for your property.
03
industry leading
THE ULTIMATE PL@TFORM™ Designed and developed in-house, pl@tform™ is the industry’s premier suite of digital applications for managing all of the backend functionality of a home sale – from listing to marketing to closing. These tools give our agents and clients a leg up on the competition and enable us to provide a seamless experience every step of the way.
MY ACCOUNT
GEORGETOWN FIND A HOME
SELL A HOME
AGENTS & OFFICES
ABOUT US
CONTACT US
Home > Search > North Center > 4324 N Claremont Avenue
EXCLUSIVE LISTING
MORTGAGE CALCULATOR
BROCHURE
ACTIVE
14
Favorite Share
SCHEDULE TOUR
Anne Proper 312.576.1234 Contact Me
Virtual Tour
$600,000
Photos
6
3.2
4200
beds
baths
sq ft
Adam Proper 312.576.1234 Contact Me
LISTING DETAIL PAGE
PHOTOGRAPHY AND VIDEO
Every RLAH @properties listing receives its own
Professional photography and video are among
web page with photos and details about the home,
the most important marketing tools when selling a
an area map, and internet retargeting capabilities.
home. That’s why every single RLAH @properties listing includes a professional photography
HOTLIST Before your home is even listed in the Multiple
package optimized for both print and web.
@HOME REPORT
Listing Service (MLS), we create exposure through The Hotlist – an internal listing database that is
The @home report provides a data snapshot
exclusive to RLAH @properties agents. This allows
of your home, comparable properties and your
us to match you with prospective buyers and
local market, so you always know where you
garner pre-market feedback from our colleagues.
stand in the market.
04 Anyone can list a property, but someone skilled is needed to market your home.
exposure is
THE STORY OF YOUR HOME IS ALREADY WRITTEN…IT’S ALL ABOUT PROPERLY SHARING IT. RLAH @properties showcases your home to the largest audience of homebuyers through marketing
We provide these resources to give your
programs that are built around EXPOSURE –
listing maximum exposure:
exposure through an in-house marketing department with full print and digital capabilities;
•
atproperties.com
and through an exhaustive catalog of online, mass
•
Zillow.com
media and grassroots marketing initiatives – all
•
Trulia.com
tailored to address the specific challenges and
•
Realtor.com
opportunities of the marketplace.
•
Multiple Listing Service (MLS)
•
Professional Photography and Video
•
Signage
•
Who’s Who in Luxury Real Estate
•
Custom Property Brochure
•
Direct Mail
•
E-blasts and Social Media
•
Listings Shared with Additional Participating Brokerages
•
New Ideas every day!
ED LI STD R E S S S T AD JUST RTH NO 123
4
T J U ST E D LIS 1
2
by A
NNE
PRO
PER
digital
social media advertising We leverage the power of social media to create additional exposure for your home.
strategic retargeting Our digital strategy keeps your property in front of online visitors after they ANNE PROPER 202.555.0100 anneproper@rlahre.com
have left the property ANNE PROPER 202.555.0100 anneproper@rlahre.com
JUST LISTED JUST LISTED
website. This helps you reach more prospective buyers via social media platforms like Instagram and Facebook and keeps your home top of mind.
email marketing Featuring attractive designs, our email marketing tool provides
to market your home and engage buyers.
find us on: RLAHatproperties
rlahdmv
05
on the
The surest way to get the highest selling price for your .
THE ART + SCIENCE OF PRICING Technology and experience go into determining an accurate list price that helps you achieve the most lucrative and time-efficient sale.
Our proprietary Digital CMA technology uses real-time MLS data to zero in on the most relevant comps, while RLAH @properties’ unrivaled boots-on-the-ground presence provides confirmation of local market trends that affect price. A CMA takes into account:
•
Supply and demand
•
Location
•
Market activity
•
Room count and square footage
•
Market time
•
Lot size
•
Price/status changes
•
Views
•
Interest rates and availability of credit
•
Condition of property inside and out
•
Economic factors
•
Desirability of unique features
•
Seasonal demand
•
Competition
BEFORE YOUR HOME IS SHOWN One of the keys to success in today’s competitive market is to position your home as the most desirable property in its price range. Making sure your home is in optimal showing condition will set it apart from the competition and could be the difference between a timely and productive sale or a long, drawn-out process. We will work together to create a checklist to prepare for the showing of your home, such as the below. We have resources to help and will be with you every step of the way. •
Declutter, clean and organize
•
Maintain the exterior
•
Paint
•
Make repairs
•
Brighten your home
•
Ensure the safety of pets
•
Hire a home inspector
Staging helps present .
STAGING YOUR HOME From using neutral colors and décor that will appeal to the largest audience, to adding or arranging furniture to emphasize a room’s functionality, here are just a few staging tips that will make your home more marketable. We have resources for professional stagers to assist in these preparations.
•
Eliminate excess or oversized furniture so the room doesn’t feel overcrowded.
•
Remove clutter from all surfaces in the kitchen, bathrooms and throughout the home.
•
Allow as much light to come in as possible. Open draperies and shades, remove unnecessary blinds and move any items that may obstruct windows.
•
While personal photographs and mementos add warmth and character to a home, use them in moderation so buyers will focus on the home and be able to envision it as their own.
•
Add furniture, plants or potted flowers to outdoor spaces to make a great first impression on buyers.
RLAH @PROPERTIES RESTORATION If your home is in need of updating, look no further than RLAH @properties Restoration. With services like staging, flooring, painting, and more, RLAH @properties Restoration is designed to help you sell your home faster – and for a higher price – through projects that deliver maximum value in the marketplace. Best of all, payment is collected at settlement so that sellers don’t have to come out of pocket before their home is sold. It’s an easy way to renovate your home without an upfront financial investment and makes the whole process more seamless.
Guiding your real estate transaction from contract to closing is a multi-step process that requires proactive management and
CONTRACT TO CLOSE
Our agents will guide you through each step of the process, including:
Our emphasis on communication, organization and follow-through ensures that deadlines are met, documents are distributed and every item
•
Earnest money and escrow account management
•
Distributing contracts
•
Coordinating a home inspection
•
Providing information to lenders
•
Distributing required disclosure forms
•
Collecting important documents such as required
is in place to make your transaction efficient and seamless.
disclosures to fulfill contract contingencies •
Coordinating an appraisal
•
Coordinating walk-throughs
•
Updating you when contingencies have been satisfied
•
Coordinating your closing
•
Helping you find a new home
06 I have decided to stick to love, hate is too great a burden to bear. -Martin Luther King, Jr.
Real estate is about so much more than buying and selling homes; it’s about bringing people together & strengthening our community.
UNITY THROUGH DIVERSITY
GIVING BACK
RLAH @properties embodies a community dedicated
As part of our commitment to giving back to the local
to respecting and celebrating diversity. With more than
community in a meaningful way, RLAH @properties
25 languages spoken, we are a proud award recipient
supports a variety of real estate-related organizations
and sponsor of organizations including the National
that help those in need. Every year we identify an
Association of Hispanic Real Estate Professionals, the
organization in each of the jurisdictions we serve
Asian Real Estate Association of America, and LGBTQ+
and hold a Philanthropy Drive, giving our agents the
Real Estate Alliance. At the end of the day, we are
opportunity to donate a percentage of each closing to
committed to supporting our community and making
one of the selected charities. RLAH @properties will
the DMV a better place.
match each agent’s contribution up to $100. While we are intimately dedicated to our clients’ real estate needs, we always strive to help organizations that make the DMV better for us all.
love is the unity
rlahre.com
This office is independently owned & operated.
RLH-LP01