Brendan Mullenholz - Seller Book 2022

Photos by Raul Rivero for RLAH Real Estate

Inventory is tight, but that hasn’t stopped buyers from making moves. With an increase in remote work and a need for more space, first-time and move-up buyers are creating new trends and opportunities for today’s home sellers. Here’s a snapshot of where buyers stand right now.

The defining ingredient between a successful or unsuccessful home sale is influence. It is defined by the effect we have on how we market your home to 1) attract buyers, and 2) affect their decision process. Influencing buyers is some of the most critical work we do.

IDX Internet Data Exchange

Nobody Advertises Your Home on More Websites!

Our custom approach is founded on the premise that a buyer is statistically more willing to compromise on a home than to compromise on the community.

For Example: If a home is located in a geographically undesirable location, you likely won't buy it. However, a home you do not love, but meets most of your needs and is located in the community of your dreams, would warrant consideration.

This philosophy applied to our marketing plan is the concept that the life you enjoyed while you lived in your home, when marketed correctly, would inspire someone else to want that home and have that life. Once we understand that experience, we can market your home with passion and skill.

This custom-made plan is a collaborative plan.

We will maximize the value of your home with: A written Home Enhancement Checklist - small tasks to get your home in top shape.

Examples include painting the living room, repairing the back gate, or power washing.

Improve now and pay nothing until closing.

RLAH Restoration is the easy way to sell your home faster and for a higher price with services like staging, flooring, painting, & more.

Traditional Home Improvement

Listing Without Renovating

RLAH Restoration

A Head-Start On The Market

Before your home is even listed in the Multiple Listing Service (MLS), we enter it in our internal listing database, The Hotlist, exclusive to RLAH Real Estate agents. This allows us to match you with potential buyers, garner feedback from our colleagues and guide important decisions before your listing is visible to the general public.

We have matched hundreds of sellers with buyers prior to homes being listed in the MLS. • Have more control and privacy over what information is shared online • Immediate exposure to RLAH's 340+ top agents and their buyers • Pro-active matching tool that scans our agents' posted "Buyer Needs" • Gauge market interest before the property goes "live" for expert positioning decisions

Our photoshoots are directed by hand-selected photographers. Careful consideration is put into how the photos will convey the property through print and digital advertising.

Print marketing presented in single page, tri-fold or multi-page booklet compliments our digital advertising efforts. Our intention is to provide a marketing piece that is too nice for a buyer to discard.

Working Fireplace with Custom Hearth Made of Virginia Soapstone

From high-end finishes to the intimate details put into your property, we can make sure every visitor is educated. By placing signage throughout the property, we’re able to make the “walls talk.”

Our digital strategy keeps your property in front of online visitors after they have left our single property website. People who have already shown interest will be reminded.

rlahdmv

Colonial Village - Shepherd Park, Washington, DC

rlahdmv Overlooking Rock Creek Park, this home’s position offers privacy and access to nature via the large architectural windows.

8216 W Beach Dr Marketed by @kpgroupdc #Rlah#realestatepicoftheday#dmvrealestate#dcrealestate#mdrealestate#realestate#forsale#homesweethome#onthemarket#loveyou rhabitat#dailydecordose#prettylittleinteriors#howihome

Utilizing Facebook, Instagram, and Youtube, we target those most likely to have interest in your property. We extend our range to what would be impossible by any individual’s network alone.

- Allan Dalton, CEO of Real Living

Pricing a home can feel personal. While most will try to convince you that data should rule your list price decision, we intuitively know that data is only part of the equation. There are other factors like time and uniqueness of home that can be considered too. Our recommendation is to review all three of our pricing strategies before deciding which option makes sense for you.

Strategy 1 As close as possible to the price as determined by an appraisal or a comparative market analysis (CMA) The reason why clients choose this market-data pricing strategy is because it gives them the greatest opportunity to appeal to data driven Realtors and buyer, sell the home closest to the average days on market, and ensure the home will appraise during the settlement process.

Strategy 2 Below the data-supported price to create a faster sale or encourage a bidding competition These clients either have time-constraints or believe that the presence of a deal will create emotional drive for the property. A bidding competition can drive up the price.

Strategy 3 Above what the data suggests to leave room for negotiation, or if the data has not caught up with changes in the market Clients do this because they feel the market has moved and the data had not had a chance to reflect this change. Another reason is that they may believe potential buyers will want to offer below list price and this leaves room for negotiation. This is generally termed a “retail pricing strategy"; list your home a little higher than it should be to have the buyer believe they have won a great deal when the seller drops the price in negotiations.

+15%

10% 30%

+10% 60% Market Value 75% -10% 90% -15% Source: NAR from Move Sales, Inc.

The % of potential buyers who will look for property

- Warren Buffet, Annual Shareholder Letter 2021

RLAH Real Estate is a member of the largest real estate network in the world. The Home Services of America enterprise is comprised of an ever-expanding family of market-leading real estate brokerages, mortgage companies, settlement service providers, insurance companies, corporate relocation and affiliated businesses. Home Services of America is the majority owner of Berkshire Hathaway Home Services, Real Living Real Estate, Long and Foster, and Prudential Real Estate networks. At the top of this empire sits the man who many know as "The Oracle of Omaha", Warren Buffett.

#1 Largest Brokerage in the US According to RealTrends RANK

COMPANY

STATE

2019 SIDES

2020 SIDES

1 2 3

HomeServices of America, Inc Realogy Brokerage Group eXp Realty

MN NJ WA

329,680 325,652 130,627

343,220 333,737 238,981

31,183 21,199 18,668

SOTHEBY’S LUXURY PORTFOLIO

12,303

CHRISTIE’S CB GLOBAL LUXURY SAVILLS

7,804 6,727 4,922

of all homes sold have agents on both sides of the transaction.

Who you know matters, and we’re connected.

NATIONAL ASSOCIATION of REALTORS

RLAH Realtors hold an unusually high amount of elected and volunteer positions in trade associations, institutes, societies and councils, on local, state, and national levels.

Our continued participation is a crucial component of our client representation.

11 Dupont Circle NW #650, Washington DC 20036 1108 H Street NE, Washington DC 20002 1361 Wisconsin Avenue NW, Washington DC 20007 12505 Park Potomac Avenue 7th Floor, Potomac MD 20854 4600 N. Park Avenue #100, Chevy Chase MD 20815 4040 Fairfax Drive #10C, Arlington VA 22203 301.652.0643 | 202.518.8781 | 703.390.9460

My Sales & Marketing Support Team CEO: Jason Sherman

President: Justin Levitch

Exec VP Marketing: Eliza Kanovsky

Vice President Strategic Growth: April Myers

Managing Broker: Heath Graves

Managing Broker: Jenny Dodd

Relocation Director: Sebastian Galeano

Client Relations Director: Lisa Tsoupelis

Developer Services Director: James Kastner

Business Tech Manager: Hannah Schuster

Business Tech Manager: Michelle Gee

Photographer: Raul Rivero

Design Manager: Elle Yeon

Graphic Designer: Jennifer Suplee

Graphic Designer: Esther Chung

Marketing Coordinator: Marcus Correll

BRENDAN MULLENHOLZ Realtor® Licensed in DC, MD, & VA c: 301.938.6565 o: 301.652.0643 b.mullenholz@gmail.com www.brendanmullenholz.com 4600 N. Park Avenue #100 Chevy Chase MD 20815 I became interested in real estate at a young age; I have an aunt in the industry and hearing her talk about her career as a realtor sparked a desire to learn more, and I have since found it to be very personality-matching. My high school and college breaks gave me the opportunity to work in residential and commercial construction. Through these jobs, I acquired my initial understanding of how homes and buildings are built and sold.

In college I double majored in Marketing and Supply Chain Management. Upon graduation I was a project manager, working in law and in the bio-pharmaceutical field. The skills and experience I gained there allow me to serve my clients with professionalism and integrity. I take the time to educate my clients in the process of buying and selling homes from start to close. As the purchae of a home is a major endeavor, I want them to be fully informed and involved.

I was born in Washington, D.C. and raised in Rockville, MD. I am a graduate of Our Lady of Good Counsel High School and the University of Maryland. In my lifetime, I have watched the Greater DC Area transform dramatically. I moved away for a bit, but the area has a way of pulling you back. I now call the Glover Park neighborhood of Upper Northwest Washington home.

In my spare time I am a swim coach in Montgomery County. I also enjoy running, biking, golfing, cooking, concerts, traveling, escaping to any beach, and being a tourist in my own city. It also goes without saying: I cheer on all the Baltimore and Washington sports teams.

Testimonials "I used Brendan as my real estate agent for selling my condo and buying a new home. As I had been at my old place for 25 years it was challenging. Brendan was professional, helpful and ethical. He was knowledgeable about the market, and let me know what I could expect. If I ever move again I will use his services, and I wholeheartedly recommend him to others." - Andrea, DC "Extremely professional, supportive, and responsive. Always looking out for our best interests.

Helped acquire information for us to make informed decisions." - Jenn and Gary, MD