March 2014 In Business Magazine

MAR. 2014

You Are Here Visits Phoenix, Cabo, San Juan Islands and Czech Republic

Securing Our Energy Resources

Cyber Security: What will it take to power a Legal Responsibility Arizona's economy?

Tap into big data for proďŹ t power Lunch Mindfulness Raises the bar by the numbers in the Workplace business Calendar This Issue Tempe Chamber of Commerce Arizona Technology Council

$4.95 INBUSINESSMAG.COM

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“BREAKING THE RULES, HIRE REAL SALES PEOPLE” Discover the staggering cost of hiring Sales Imposters!

• Do you ever ask yourself; “I know they can sell if they just worked harder, WHY DON’T THEY?”

March 2014

www.inbusinessmag.com

Accelerating Business

In Business Magazine is a collaboration of many business organizations and entities throughout the metropolitan Phoenix area and Arizona. Our mission is to inform and energize business in this community by communicating content that will build business and enrich the economic picture for all of us vested in commerce.

Performance Through

Partner Organizations

Innovative Thinking

• Is the rate of growth of you company insufficient or lagging expectations?

Rick Murray, CEO Arizona Small Business Association Central Office (602) 306-4000 Southern Arizona (520) 327-0222 www.asba.com

• Are sales forecast inaccurate and have tons of excuses every month as to why?

• Are 80% of your company’s results coming from a select 20% of your people?

Join us for this free event!

Steven G. Zylstra, President & CEO Arizona Technology Council One Renaissance Square (602) 343-8324 • www.aztechcouncil.org

Thursday, April 3, 2014 from 8 – 9:30 a.m.

Please RSVP to officemanager@conquesttraining.com Conquest Training Systems

Jackie Wszalek, President NAWBO Phoenix Metro Chapter (602) 772-4985 • www.nawbophx.org

Main Training Room 2817 E. Camelback Rd. Ste. 530, Phoenix © 2014 Conquest Training Systems, Inc. Phoenix, Arizona

Rick Kidder, President & CEO Scottsdale Area Chamber of Commerce (480) 355-2700 • www.scottsdalechamber.com

Join Us March 26th

YOU’RE INVITED TO BE INSPIRED This fun-filled evening showcases local nonprofits who will give three minute “pitches” about their organizations. The eight finalists will compete for cash awards including:

March 26, 2014 – Tempe Center for the Arts Registration & Nonprofit Expo at 4:30 p.m.

Fast Pitch Program & Awards at 6:00 p.m.

Performance by Urban Electra at 7:15 p.m.

• SVP Arizona Investee Award: $10,000 • Judges Choice Award: $10,000 • Kiita Get Up and Go Award: $7,500 • ASU Walton School of Sustainability Award: $2,500 • People’s Choice Award: $2,500 • Mentor’s Choice Award: $2,500 • Student Innovation Award: $2,000

Purchase Tickets & Learn More at www.socialventurepartners.org/arizona/fast-pitch/

602.224.0041 info@svpaz.org

Mary Ann Miller, President & CEO Tempe Chamber of Commerce (480) 967-7891 • www.tempechamber.org Our Partner Organizations are vested business organizations focused on building and improving business in the Valley or throughout Arizona.

As Partners, each will receive three insert publications each year to showcase all that they are doing for business and businesspeople within our community. We encourage you to join these and other organizations to better your business opportunities. The members of these and other Associate Partner Organizations receive a subscription to In Business Magazine each month. For more information on becoming an Associate Partner, please contact our publisher at info@inbusinessmag.com.

Associate Partners Ahwatukee Foothills Chamber of Commerce www.ahwatukeechamber.com Arizona Chamber of Commerce & Industry www.azchamber.com Arizona Hispanic Chamber of Commerce www.azhcc.com Chandler Chamber of Commerce www.chandlerchamber.com Economic Club of Phoenix www.econclubphx.org Glendale Chamber of Commerce www.glendaleazchamber.org Greater Phoenix Black Chamber of Commerce www.phoenixblackchamber.com Greater Phoenix Chamber of Commerce www.phoenixchamber.com Greater Phoenix Gay & Lesbian Chamber of Commerce www.gpglcc.org Mesa Chamber of Commerce www.mesachamber.org North Phoenix Chamber of Commerce www.northphoenixchamber.com Peoria Chamber of Commerce www.peoriachamber.com Westmarc www.westmarc.org

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M a r c h 2014

inbusine ssmag.com

MAR. 2014

You Are Here Visits Phoenix, Cabo, San Juan Islands and Czech Republic

March 2014

IN BuSINESS MAGAZINE

Contents

BuSINESS OF ENERGY

Securing Our Energy Resources

MARCH 2014 • inbusinessmag.com

20

Securing Our Energy Resources

Cyber Security: What will it take to power a Legal Responsibility Arizona's economy?

Tap into big data for profit power Lunch Mindfulness Raises the bar by the numbers in the Workplace business Calendar This Issue

$4.95 INBUSINESSMAG.COM

Tempe Chamber of Commerce Arizona Technology Council

The process of planning for energy has grown increasingly complex and the factors impacting energy supply and demand are in flux as never before.

Arizona’s energy providers talk with Joe Bardin about energy anxiety, flexibility and opportunity for the future.

Departments

11 Guest Editor

Mark Bonsall, CEO of Salt River Project, introduces the “Business of Energy” issue.

12 Feedback

Feature

26 Tap into Big Data for Profit

Big data is capable of making a big impact on businesses’ bottom line. Don Harris explores how businesses are using the technology advances of big data – opportunities and benefits.

Special Sections

TEMPE CH

ent begins

35 Tempe Chamber of

Commerce

Partner section

43 Arizona Technology

AdvAnT AgE AMBER

Recruitm

March 2014

– June 2O14

Tempe

Leadershi

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“How to Succeed,” “A Less Taxing Solution,” “Free Filing Services,” “Auto Technician Course Fills Growing Employment Need,” “Videos from W. P. Carey Offer Options,” “Info Must Be Right to Get Found Online,” “Growing Healthcare Industry Attracts Higher Education Alternatives” and “Financial Skill Sets a Hot Niche Market for Staffing Firm”

51 You Are Here

Summ

er of

fers Me

San Jua

an St

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ay He

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Los Ca

bo Czech

Grea t deal

s, de

stinat

ions

2015 Volvo V60 T6 AWD R-Design Plus: Personal calculators that let execs stay on top of the numbers

17 Trickle Up

66 Roundtable

Spring Training is here, but it’s only a part of Cactus League impact.

View from the top looks at how Walt Danley Realty founder executes the “know your market” maxim.

New releases explore the ramifications of “big data” in business and our lives.

CAL

re!

32 Assets

33 Power Lunch

27 Books

Sta C o StAy y Lo o l,

32

15 By the Numbers

Attorneys share insights and the latest on businesses’ responsibilities around cyber crime.

Partner Section

Destination close-ups in our own Valley, plus San Juan Islands, Los Cabos and the Czech Republic

chamber.org

notMYkid Southwest Human Development

13 Briefs

18 Legal

XXIX

e r. o r g

Council

Worldwide Travel Guide

• tempe

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501(c) ly 20 I was engag One s. Applic class (3) organi involve ed comm Leadership ber of Comm voter. ants must members d in Tempe zation has played chang erce. unity Class are chose , is For nearly e in the memb live or memb a key which ers togeth Tempe n work ers are three role in genera in Tempe through a comm expec er to bringin lly require neede compe unity. effect ted and must g active d to compl to partici titive s two positiv , be a registe days e and ete the Tempe per month pate fully lasting class in the red Lead projec and any progra t. ership m, additio nal time Recr When: uitment Tuesd ay, March Where RSVP Rece : The to courtn 18, 5:30 ption Handl eymci ebar, p.m. ntyre@ 680 S. tempe Mill Ave. chamb er.org or (480) 736-4 281.

Noted business and community leaders Robert Bonilla; Les Hansen; and Pete He, Ph.D., respond to IBM’s burning business question of the month.

28 Nonprofit

The Clever Koi Plus: Tacos and salsa hot spots

Mindfulness raises the bar for employees and management in the workplace.

On The Agenda

29 Spotlight

Phoenix Mayor’s ‘State of the City Address’ Dun & Bradstreet’s ‘Access to Capital’

30 Calendar

Business events throughout the Valley

Arizon

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Repub

lic

and m

ore in sid

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8

M a r c h 2014

inbusine ssmag.com

March 2014 • Vol. 5, No. 3

Publisher Rick McCartney

Editor RaeAnne Marsh

WEDnESDAy, APRIL 30, 2014

The New Healthcare

INSURANCE, PREVENTION & YOUR BOTTOM LINE

Hear from the experts:

Health Insurance Companies – Healthcare Providers Health Benefits Consultants – Legal & Financial Experts Medical Marijuana Implications & Workplace Safety This is the most comprehensive event on the subject. As business owners and managers, it is important to get informed, forge partnerships and make Healthcare a true benefit to your employees and to your Bottom Line!

Art Director Benjamin Little Contributing Writers Joe Bardin Lauren Caggiano Paul E. Flaxman, Ph.D. Don Harris Mike Hunter Alison Stanton

Contributing Photographer

Jim Maya

Advertising

Operations Louise Ferrari

Business Development

Louise Ferrari Alex J. Goff Brock Gorubec Craig Jeffries Maria Mabek Sara May Katie Pacioni Kelly Richards Cami Shore

More: Visit your one-stop resource for everything business at www.inbusinessmag.com. For a full monthly calendar of business-related events, please visit our website.

Inform Us: Send press releases and your editorial ideas to editor@inbusinessmag.com.

SAVE THE DATE: WEDnESDAy, APRIL 30, 2014 11:30 a.m.

Registration & VIP Reception 11:50 a.m. – 1:30 p.m.

Lunch & Panels

Individual Lunch: $65 Sponsor Table of 10: $1,000 Corporate Sponsorships Available For more information: Phone: 480-588-9505 x213 Email: info@inbusinessmag.com

Register today at inbusinessmag.com 10

M a r c h 2014

President & CEO Rick McCartney

Editorial Director RaeAnne Marsh

Senior Art Director Benjamin Little

Financial Manager Donna C. Mitchell, CPA Accounting Bobbie Marciano

Office Manager Matthew D. Whitmire

Corporate Offices 4455 E. Camelback Road Building C, Suite 135 Phoenix, AZ 85018 T: (480) 588-9505 F: (480) 584-3751 info@inmediacompany.com www.inmediacompany.com Vol. 5, No. 3. In Business Magazine is published 12 times per year by InMedia Company.

POSTMASTER: Send address changes to InMedia Company, 4455 E. Camelback Road, Building C, Suite 135, Phoenix, AZ 85018. To subscribe to In Business Magazine, please send check or money order for one-year subscription of $24.95 to InMedia Company, 4455 E. Camelback Road, Building C, Suite 135, Phoenix, AZ 85018 or visit inbusinessmag.com. We appreciate your editorial submissions, news and photos for review by our editorial staff. You may send to editor@inbusinessmag.com or mail to the address above. All letters sent to In Business Magazine will be treated as unconditionally assigned for publication, copyright purposes and use in any publication, website or brochure. InMedia accepts no responsibility for unsolicited manuscripts, photographs or other artwork. Submissions will not be returned unless accompanied by a self-addressed, stamped envelope. InMedia Company, LLC reserves the right to refuse certain advertising and is not liable for advertisers’ claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of InMedia. InMedia Company considers its sources reliable and verifies as much data as possible, although reporting inaccuracies can occur; consequently, readers using this information do so at their own risk. Each business opportunity and/or investment inherently contains certain risks, and it is suggested that the prospective investors consult their attorney and/or financial professional. © 2014 InMedia Company, LLC. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission by the publisher.

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Mark B. Bonsall, CEO, Salt River Project

Guest Editor

The Future of Energy

Mark B. Bonsall is CEO of SRP, which is based in Tempe and is one of the nation’s largest publicly owned electric and water utilities. Bonsall is a former member of the Phoenix Metro YMCA Board of Directors, where he served as chairman.

He is a past board member of the Arizona Chamber of Commerce, and past chair of the board of the Greater Phoenix Chamber of Commerce. He is currently a member and chair of the boards of directors for both the Heard Museum and Phoenix Children’s Hospital, and a member of the Greater Phoenix Leadership Board of Directors.

He is the current vice chair of the Large Public Power Council.

Providing the energy that enables businesses to succeed and commerce to thrive is vital. Utilities such as Salt River Project (whose history is rooted in the provision of water and hydroelectricity) have the power — literally — to help deliver economic growth to the Valley, and it’s a responsibility we take very seriously.

Looking ahead, the emphasis in the utility industry will continue to focus on developing resource plans that increasingly rely on new and different forms of energy and technologies — such as a smarter grid — that will meet the needs of the economy. Amidst all these changes, the mission remains to provide reliable and affordable power, improve energy efficiency and meet the environmental responsibilities that lie ahead.

We walk a delicate line each day to ensure that we provide reliable and affordable power using a mixture of traditional resources, including coal and natural gas; non-emitting resources such as nuclear; and renewable resources, including hydro, wind, solar, geothermal and biomass.

We continue exploring new opportunities to best serve our customers and to power the economy.

In his cover story, “Securing Our Energy Resources,” Joe Bardin explores the current demands on the energy industry and key challenges it faces in preparing to meet future demands. His research includes input from the Arizona Energy Consortium and the Arizona Governor’s Office of Energy Policy. We at SRP worked with him as well, as did other of our state’s utility companies, to provide in-depth assessments and information. And he frames a historical context for the ongoing debates about energy sources and distribution that helps illuminate the planning taking place for the future.

The March edition’s feature technology article examines the growth of big data in applying the many advances in information collection, and the impact it has on a business’s bottom line. Writer Don Harris speaks with both users and providers of big data as well as looking at aspects of employment potential.

Discussing an issue that also arises from this mining of information, attorneys who work in the field of cyber security share with In Business Magazine editor RaeAnne Marsh legal aspects for businesses to be aware of.

You Are Here, the biannual travel guide published as part of In Business Magazine, makes its spring/summer appearance and shares travel ideas for Mexico, the Pacific Northwest and the Czech Republic, as well as closeto-home rest and relaxation opportunities offered by our local resorts.

In Business Magazine continues to bring to its readers valuable information for business owners and those truly working hard within their business community. I hope you enjoy this issue.

Sincerely,

Connect with us:

Mark B. Bonsall Chief Executive Officer Salt River Project

Story Ideas/PR: editorial@inbusinessmag.com Business Events/Connections: businessevents@inbusinessmag.com Marketing/Exposure: advertise@inbusinessmag.com

Powering Up Steady economic growth has been the mantra for some time now. The energy behind that growth normally refers to economic engines like innovation, entrepreneurial spirit and empowering industry. All come together in the energy business because without these resources nothing else is possible in the world of business. We invited a true local leader to be

inbusine ssmag.com

our guest editor because of his insight and knowledge that are redefining resources to power our businesses and beyond. A special thank you to Mark Bonsall of SRP for working with us at In Business Magazine to bring the issue of energy to light, so to speak.

Arizona is at the forefront of this complex matter and is a leader in planning for the future. Energy is becoming scarce

Or visit us online at www.inbusinessmag.com

and, as business and industry grow, new technologies, resources and habits must form to sustain us. Our cover story digs into the issues and speaks to those working on what is an inevitable issue for us all to contend with.

—Rick McCartney, Publisher

M a r c h 2014

11

Feedback Executives Answer Valley Leaders Sound Off

This issue’s cover story explores the challenges that the utility companies face in supplying energy to our communities. What is the chief measure your company is taking to reduce demand for this resource, how is that impacting your productivity and/or bottom line, and how can others implement this?

Robert Bonilla

Les Hansen

General Engineering Manager Hines Sector: Real Estate

USAA Executive Director, Facilities Engineering & Sustainability Sector: Financial Services

Completing a full lighting retrofit can be one of the most effective ways for companies to reduce demand for utility energy.

At Renaissance Square in downtown Phoenix, Hines completed a lighting retrofit at one of our two buildings in 2011. The retrofit, coupled with the installation of variable frequency drive units to control fans and chillers, resulted in an annual energy reduction of 700kW. Efficient techniques reduce demand and expenses while limiting environmental impact. Ensuring that equipment is operating properly is another important step in easing usage. Hines tests the performance of chillers to better manage electrical demand.

I also recommend that businesses participate in utility providers’ energy programs. Hines participates in demand reduction programs and earned a rebate for installing the variable frequency drive units at Renaissance Square.

Most importantly, companies should talk about energy consumption with staff members. Hines’ management discusses operating costs per square foot and ways to make the insides of buildings more sustainable.

Each employee plays a role in reducing the impact on the environment.

Reducing energy consumption at all USAA facilities has been a focus for many years. Our operations center in Phoenix achieved LEED® certification for New Construction in 2005. Adopting an aggressive approach to energy conservation in 2009, we reduced our annual electrical consumption in Phoenix by more than 30 percent — primarily through chiller plant optimization, lighting retrofits, and enhanced control of lighting and air conditioning per business needs. Subsequently, our Phoenix campus became LEED Platinum® Certified in 2011 in the Existing Buildings: Operations & Maintenance category.

Our Phoenix campus has also earned the EPA’s prestigious ENERGY STAR® rating for energy efficiency. A solar energy system produces more than 1,000 kilowatts that offsets more than 20 percent of electrical power, and USAA also purchases 25 percent of the total campus power from APS’s Green Choice Renewable Energy Program.

USAA is committed to conduct business as a responsible steward of natural resources without compromising service to our members. Our efforts have had a significant positive impact to USAA’s workplace and bottom line, the environment, and the community.

Hines hines.com

USAA

Robert Bonilla, general engineering manager at Renaissance Square, was recently named Building Engineer of the Year by the Building Owners and Managers Association of Greater Phoenix. Since Hines acquired the property in 2007, Bonilla has led Renaissance Square to six consecutive ENERGY STAR® certifications, as well as a LEED® Gold certification. In 2013, the property won BOMA of Greater Phoenix’s Kilowatt Krackdown award for having the highest reduction in kilowatt hours year after year for a building more than 500,000 square feet.

Les Hansen is executive director of Facilities Engineering and Sustainability for USAA, a diversified financial services company serving U.S. military veterans and their families.

Under Hansen’s leadership, each of USAA’s six owned-and-operated offices in the U.S. achieved U.S. Green Building Council’s LEED certification. Hansen holds a Bachelor of Science in Electrical Engineering Technology from New Mexico State University and has more than 30 years’ experience in facilities management and building operations.

M. Pete He, Ph.D. Senior Research Fellow, Sustainability Henkel Corporation Sector: Consumer Goods and Adhesive Technologies Henkel works to minimize its energy consumption in multiple ways, including our product development, consumer use and locally with our LEED-certified building in Scottsdale. The building receives 75 percent of its light naturally, reuses the grey water from the laundry test labs to irrigate surrounding plants, and utilizes solar panels to support energy use. Henkel is committed to developing products that use the least amount of energy from formulation to production to consumer use, which consumes the most amount of energy. Examples that help reduce the amount of consumer energy

12

M a r c h 2014

usaa.com

include our laundry detergent that is just as effective in room-temperaturewater washing and our foaming hand wash that reduces the amount of water and time spent lathering. We continue to support our efforts through a Sustainability Ambassador Program that was implemented in 2011.

Through the program, we educate K-12 students throughout the Valley on the importance of conservation and how they can make an impact. Our goal in teaching young students is that they will adopt these habits and change their behavior while influencing their family and friends to do the same.

Henkel Corporation henkel.com

As Henkel’s senior research fellow, Dr. Pete He focuses on sustainability, open innovation and external partnership interests in North America, covering some of America’s most trusted consumer products, including Dial® soaps, Purex® laundry detergent and Loctite® adhesives.

Dr. He serves as an industrial advisor and program leader for The Sustainability Consortium, Columbia University’s NSF Surfactant Research Center and Keep Phoenix Beautiful. Dr. He has held numerous roles within Henkel, including work in research and development, and holds more than 50 U.S. patents.

inbusine ssmag.com

Quick and to the Point

Briefs Bytes

How to Succeed CrowdCrux and CrowdfundingForum launch e-book How to Succeed at Kickstarter.

From game developers to musicians, Kickstarter has become a platform where

Auto Technician Course Fills Growing Employment Need

a crowd and launch their dream projects without having to go through a major publishing outlet or a traditional label. This e-book by founders Salvador Briggman and Brian Krassenstein is a compilation of successes. learn.crowdfundingforum.com

understanding of the specific manufacturer.

Explains Romano, the only way dealerships and other automotive shops get paid by the manufacturer — serving the consumer, who expects the work to be covered by warranty — is to show the work is done by a credentialed technician. “It’s an extreme revenue stream for dealers and shops,” he notes.

According to Romano, UTI remains conscious of not over-saturating the markets, and builds the program as it cultivates relationships. “We don’t like to just blanket it across the system, but build it over time to make sure it is meeting expectations.” UTI is launching the GM training here, recognizing the demand locally. The program began in January and will graduate its first class in April.

—RaeAnne Marsh Universal Technical Institute, Inc. uti.edu

Visualize This

A Less-Taxing Solution Taxjar, an automated sales tax solution, helps businesses by tracking their sales tax and can even report back on the their previous year’s sales with what they should have collected and the amount they should be reporting. For businesses as well as accountants working with many clients. taxjar.com

Free Filing Services The Free File Alliance, a coalition of industry-leading tax software companies partnered with the Internal Revenue Service, launched the 2014 Free File program.

Every taxpayer with a 2013 Adjusted Gross Income

Seeing Is Believing

of $58,000 or less may visit this site to prepare,

Videos from W. P. Carey Offer Options

of online tax forms, with no income restrictions.

See latest videos to explore exciting and growing

industries: The Bachelor of Arts degree in Business with a concentration in Sports and Media Studies delivers operational understanding of the sports and media

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industries while helping develop business acumen and knowledge. Finance and Banking and other opportunities for executives or grads can be seen on the W. P. Carey School of Business YouTube channel.

Visit our “Briefs” link online.

youtube.com/user/wpcareyschool

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M a r c h 2014

13

Photo courtesy of Universal Technical Institute, Inc. (left)

“There is a huge appetite for having certified technicians in the marketplace,” says Michael Romano, campus president for Avondale for Universal Technical Institute. The Scottsdaleheadquartered, nationwide institute is launching a General Motors Technician Career Training, which it developed with General Motors and Raytheon Professional Services.

The demand for automotive service technicians is projected to grow nearly 20 percent by 2020, generating approximately 125,000 new jobs nationally, according to the Bureau of Labor Statistics. General Motors anticipates a need for an estimated 2,500 professional automotive service technicians annually. The GM Technician Career Training will fulfill a steady flow of well-trained, ready-to-work technicians to GM dealers and affiliates, and UTI graduates will benefit from a specialized factory-level education that gives entry-level technicians a 5- to 10-year jumpstart in the industry and continued education for those already in the industry.

The electronics associated with today’s car engines can require more than 70 computers, and technicians need an in-depth

creative types can attract

Briefs

by RaeAnne Marsh

Quick and to the Point

Info Must Be Right to Get Found Online

Growing Healthcare Industry Attracts Higher Education Alternatives

issue that GoDaddy can address. “Folks who are successful, especially with solopreneurs, may be with a customer and not able to answer the phone,” he explains. “So it’s important to have other means to reach and engage with customers.” Get Found works with other GoDaddy products to help businesses connect with their customers.

GoDaddy godaddy.com

The College of St. Scholastica, which continues to be a national leader in health information management after developing the first health management degree program in 1934, has opened its first venue in Arizona as part of the Communiversity educational cluster in Surprise. Healthcare has continued to grow nationally, and recent changes will require better access to providers, observes Maria Laughner, Arizona regional director for the 102-year-old private Catholic Benedictine college. Demographics and trends here indicate a need for additional higher education providers, she explains, relating she has heard ASU president Michael Crow speak of wishing “more higher education alternatives would come into the area because ASU is not able to handle all the demand.”

Initial program offerings are Bachelor of Science in Health Information Management, Master of Science in Health Information Management and Master of Science in Health Informatics. The school is opening online now, and Laughner is submitting an application to the Arizona Board for Private Post-Secondary Education and anticipates being able to offer an on-ground program by fall. “We’ve been welcomed by other colleges,” she says, describing a collaboration with Phoenix College to present a career pathway for its students to transition the associates degree program to a program for a bachelor’s degree from St. Scholastica.

In addition to the degree programs, St. Scholastica will provide continued education for professionals who are constantly required to update their skills. Observes Laughner, “The need has only grown as technology changes.”

College of St. Scholastica css.edu

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M a r c h 2014

Financial Skill Sets a Hot Niche Market for Staffing Firm

Staffing firm Stephen James Associates is opening an office in the Phoenix market to focus on the accounting and financial employment sector. “Research from the Bureau of Labor Statistics shows that, in the next six to seven years, jobs in this arena will grow more than other sectors,” says Derik Fales, director of business operations, citing the new financial rules in the banking industry. A subsidiary of Aerotek, a leader in the recruiting and staffing industry, Stephen James Associates will concentrate on the niche skill sets of accounting and finance positions in the many industries Aerotek supports. “The new line will extend the candidate search to a higher level,” states Fales, saying his office will handle employment from entry level up to senior management.

Phoenix is one of Aerotek’s largest markets, and its West Coast corporate office being here means there is internal and back-office support for the new office. Notes Fales, “Because of the infrastructure that we already have established in Phoenix, it’s a really seamless transition to open up a new business line here.”

Stephen James Associates stephenjames.com

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Photos courtesy of GoDaddy (top)

Small businesses lose $10 billion annually due to missing or outdated information online, a problem GoDaddy’s Get Found program is designed to solve. Businesses can use a scan, which Get Found offers for free, to see how they appear across different sites, search engines and devices. Then, as a content management system that is partnered with Google, Yahoo, Bing, Yelp and more, Get Found serves as a platform to enable a business to update its information and even publish timely specials throughout its online presence all from the single entry.

“The challenge was to connect online and offline,” says Rene Reinsberg, GoDaddy vice president and general manager of Discovery Marketing Products. Reinsberg, former CEO and co-founder of the Locu program that GoDaddy acquired last year and has expanded as Get Found, explains that consumers use online sources to find the business that offers a product or service they want, and then rely on that online information to go to that business’s location. Connecting Get Found to websites, mobile sites and apps that consumers use is one of the advantages Reinsberg cites for Locu now being part of GoDaddy.

What are some of the data errors that trip up small businesses?

“Opening hours are shockingly hard for small businesses to manage across all mobile channels. We see a lot of discrepancies,” Reinsberg says. Phone numbers are also critical, and Reinsberg points out another

By the numbers

Metrics & Measurements

Cactus League cactusleague.com

inbusine ssmag.com

Stadium Stadium

Impact Type

Cactus League Teams

Stadium Events

Total

Jobs Direct

276

491

605

1,372

Indirect

141

85

96

322

Induced

110

139

169

417

Total

527

715

870

2,111

Direct

$8.8

$14.8

$18.5

$42.2

Indirect

$6.7

$4.8

$5.5

$17.0

Wages ($ mil)

Induced Total

$5.6

$7.0

$8.6

$21.1

$21.1

$26.7

$32.5

$80.3

Output ($ mil) Direct

$24.9

$37.4

$44.6

$106.9

Indirect

$16.8

$12.9

$14.6

$44.4

Induced

$15.7

$19.8

$24.1

$59.6

Total

$57.4

$70.2

$83.3

$210.9

The total may not equal the sum of the impacts due to rounding.

Source: Elliott D. Pollack & Company; Cactus League; IMPLAN

2011 Fiscal Impact of the Cactus League Primary

Secondary

Total

State

$4,267,330

$2,468,900

$6,736,230

County

$1,356,070

$1,017,900

$2,373,970

Local Governments

$2,942,400

$1,207,000

$4,149,400

Total

$8,565,800

$4,693,800

$13,259,600

40%

57%

42%

48%

48%

60%

56%

55%

Composition of Cactus League Attendance

58%

Source: Cactus League Stadium Surveys; IMPLAN; ATRA; EDPCo

39%

0%

Local Attendees

4%

2%

4%

4%

20%

3%

by RaeAnne Marsh Spring Training calls forth talk of batting averages and RBIs. But there are other figures equally compelling. The revenue impact of Spring Training and Cactus League Baseball Association extends beyond the ballpark box office to — of course — hotels and restaurants, but also to grocery stores, other retail and municipal governments throughout the Valley. Nor is it just a 30-day wonder.

Cactus League brings in approximately $430 million from Spring Training and $220 million from non-Spring Training activity, according Cactus League president Mark Coronado, citing the most recent economic impact studies by FMR Associates and by Elliott D. Pollack & Company. That’s $650 million annually, he points out, comparing it to the approximately $500 million that Final Four or Super Bowl bring in only once every five years. The $650 million is a conservative estimate that counts only new money brought in by out-of-towners — not the money spent by local residents — taking full credit for spending directly related to their Spring Training visit and only 75 percent of what they spend on other activities they do while they’re here. And, as the Pollack report details, the impact is not from just these few weeks of Spring Training; that is only part of the program.

Major League Baseball rents the stadiums in the fall for Arizona Fall League. For many players, this is the step before making it to the “bigs,” and the games have garnered increasing interest from fans who want to catch a look at future seasons’ stars. While Spring Training books up most of February and all of March, Fall League fills the calendar from mid-October to mid-November.

Teams use these facilities throughout the baseball season as well, trying out their drafts and bringing players here during the season for additional training or for rehab training after an injury — not generating tourist dollars but adding their own presence to the local economy as consumers. Significantly, Coronado notes, most of these teams call Arizona their corporate headquarters.

The large number of facilities makes the area a draw also for other tournaments, such as softball and Little League. Hundreds of teams converge here for three weeks of amateur baseball tournaments, generating many thousands of room nights for the local hotels.

Spring Training, itself, is the biggest draw, making February/March the equivalent for many businesses of retail’s “Christmas Season.” “Fans are staying longer and spending more,” Coronado notes. “And when we talk to hoteliers outside of the resort hotels, the months of February and March generate 50 percent of their gross revenues for the year.” But sharing, “Cactus League is striving to become more corporate and politically connected so we can ensure the vitality going forward,” he emphasizes, “Cactus League and the facilities comprise a 12-month calendar.”

2011 economic impact of the Cactus League

41%

Economic impact is felt well beyond the ball field

Cactus League Scores for the Economy

39%

‘Spring Training’ Is a Year-Round Business

Non-Local Arizona Attendees 1993

1998

Out-of-State/ Country Attendees

2003

2007

2012

Source: FMR Associates, Inc.; Cactus League

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15

Trickle Up

A View from the Top

Walt Danley: Gaining an Edge by Taking to the Streets

Thorough knowledge of product and engaged listening are key to this top Realtor’s success To have almost four decades of successful real estate work under one’s belt, one clearly has to have figured out what works and what doesn’t. This is definitely the case for Walt Danley, president and CEO of Walt Danley Realty. The Paradise Valley-based company is one of the nation’s top luxury real estate firms, and Danley a top professional in sales of multi-million-dollar homes.

Danley, who first started working in real estate in July of 1977 at Coldwell Banker, says being a good listener has been the key to much of his success. From clients to co-workers and other Realtors, Danley has made it a point to really focus and listen carefully to what other people are telling him. “I have found that people often engage their mouths more than their ears,” he says, relating that he has seen other Realtors talking with their clients but “then they don’t really listen to what their clients are telling them.”

This keen interest in his clients is manifested in other ways. Danley faithfully sends out birthday cards every year to his clients, and he enjoys staying in touch with his entire client base — not just the ones he is currently working with. In fact, Danley notes, 37 years later, he’s still in touch with the clients from his first sale.

And Danley will never take on anything he doesn’t know inside and out. If it’s beneficial for him to learn it, he’ll do it; if not, Danley prefers to pass the work along to someone else.

“I will not do something unless I can look the client in the eye and say, ‘You are getting the best representation ever.’”

Having an in-depth and exhaustive knowledge of both the inventory and the product is crucial, Danley says. He familiarizes himself with all of the streets, subdivisions, builders and homes in the area where he works. “When I started in Paradise Valley, I didn’t know anybody here. I didn’t know any of the streets, and so many of them had Spanish names. I’m from Portland, Oregon, and we didn’t have streets with Spanish names up there, so this was all new to me.” He spends hours, literally, in his car, driving around and getting to know the neighborhoods. “I drove the areas and learned them really well. Now, when I’m in Paradise Valley, I can point out every street and subdivision and I know who built what home and who recently sold it and what they got for it. It’s all second nature now.”

This intimate knowledge means that when clients are speaking with Danley and explaining what they are looking for in a home, he can pinpoint and suggest specific homes and neighborhoods that would probably be to their liking. It’s a philosophy he also instills in his agents, whom he asks to go on neighborhood tours and become as familiar with their inventory as he is with his.

Danley’s knack for listening and communicating with his clients has also helped him through the occasional slow period.

Selling Points

■■ In his first full year working for Coldwell Banker back in the late 1970s, Walt Danley was named the top-producing agent for all Coldwell Banker businesses in Arizona.

■■ Since 1977, Danley has consecutively ranked in the top 1 percent of real estate sales in the United States.

■■ Around 2001, Danley formed the Walt Danley Group as part of Coldwell Banker.

■■ In 2011, Danley founded Walt Danley Realty, which now has 24 agents. It is one of the few independent real estate agencies in Metro Phoenix.

■■ Danley has been named one of the “35 Most Influential People in Luxury Real Estate” by Unique Homes magazine.

■■ In the latest survey by REAL Trends and The Wall Street Journal naming the top 1,000 ■■

real estate sales professionals, Walt Danley ranks No. 1 in Arizona and No. 37 in the U.S. by sales volume.

As an exclusive affiliate of Christie’s International Real Estate, Walt Danley Realty’s team of real estate specialists has amassed a combined sales volume of more than $2 billion.

During the real estate market collapse of the recent economic downturn that devastated many in the industry, Danley’s business continued strong. “Whenever I’m in a lull, I will call clients and say, ‘I am slow right now; can you think of anyone who needs my services? If you do, and if you could refer them to me, it would be great.’”

Since he understands his clients often need time to think of people who might be buying or selling a home, Danley lets his clients know he’ll call them back in a few days. “I tell them that I’ll call them back next Tuesday, and at that time they’ll be expecting my call and they will have names ready for me by then.”

Taking a day to reach out to his clients and then following up a few days later by phone will typically generate enough new business to get through any slumps, Danley says. “It’s always helped me to get through the lulls.”

Walt Danley Realty waltdanley.com

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Photo courtesy of Walt Danley Realty

by Alison Stanton

Legal

Legal Matters to Business

Cyber Security: Liability and Evolving Standards for Business Involving customer data, intellectual property and geolocation, no business is too small

by RaeAnne Marsh Data breaches at major corporations like Target and Michael’s become high-profile news, but it’s a risk that every company with an Internet-connected computer should be worried about, according to Jason Weinstein, a partner in the law firm of Steptoe & Johnson LLP whose practice specialties include cyber crime. “Cyber criminals are interested in getting into the systems of anyone who collects customer data that can be exploited for profit. And there are groups of hackers who try to steal intellectual property and resell it to competitors or to foreign companies,” says Weinstein, who, in his former position as deputy assistant attorney general with the U.S. Department of Justice, supervised the Computer Crime and Intellectual Property Section.

Given the double-edged reality that, if a cyber criminal wants to get onto a network, he will — and commonly is on it for months, exploring what’s there and how to exploit it, and putting in the infrastructure for the attack — and that the immediate reaction by regulators and the public alike is to blame the victim, Weinstein says the important lesson for

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businesses is they need to focus on managing their risk. “Prevent the things you can prevent, and put yourself in the strongest possible position to deal with the consequences for the things you can’t prevent.”

There are specific steps Weinstein suggests businesses take proactively. One is to have a network security firm assess the network’s security measures such as strength of passwords and logging of all activity on the network. Having logs of the activity enables a business to get evidence more quickly if there is a breach, Weinstein explains.

Another step is to have a lawyer look at a business’s privacy policies to make sure it is not promising something to the public that is inconsistent with what it is actually doing — which would open that business to prosecution by regulators for deceptive trade practices. Businesses should also look at their document retention and destruction policies, and retain only that data they need for ongoing business purposes. “Too many times, companies lose data they didn’t even need to have,” he observes. Businesses should also look at their contracts with their vendors —

as attacks could come through the networks of third parties — and assign appropriate liability and responsibility for cyber security.

And every business should have an incident response plan in place that spells out what actions should be taken by its lawyers and its communications and technical departments.

Having legal counsel oversee the internal evaluation puts it under the auspices of protected attorney-client privilege, Weinstein notes. Counsel can also help navigate the breach notification laws — of which there is not a single federal one to deal with but rather separate ones that have been passed in 46 states. A business may come under a state’s jurisdiction through factors that include where it operates and where its customers are located.

Explains Weinstein, “There are obligations to comply with different — and maybe inconsistent — rules.”

Mobile devices pose the same security concerns as computers — with the addition of location data that can be tracked, notes Karen Dickinson, a shareholder in the Phoenix office of Polsinelli. Geolocation adds “stickiness” to businesses’ marketing, enabling them to send a inbusine ssmag.com

promotion to a person’s smartphone when it’s in close range of the business.

There are mobile applications that track the user without having given that user notice of doing so. “That’s where regulators get concerned,” says Dickinson. And while there is no overarching federal law as yet, some states are applying unfair competition laws in suits against businesses engaging in this practice.

In terms of business liability, this is currently a dynamic, unsettled area of law, and the Federal Trade Commission is planning a conference to discuss the implications of mobile-device tracking technology. To date, decisions coming out of lawsuits have been generally on the side of the business because damages are hard to substantiate, says Kris Carlson, also an attorney in Polsinelli’s Phoenix office. But he adds, “Government regulating bodies are trying to create some kind of standard to enable consumers to have knowledge they are being tracked.”

Privacy by Design is a tool prepared by the FTC for businesses, which offers such advice as making sure to understand the differences among mobile platforms as not all have the same security. And its Bureau of Consumer Protection offers a brochure titled “Mobile App Developers: Start with Security” with tips to help mobile app developers address security issues.

While there are many issues to deal with, one of the most basic is consumer consent.

The “Terms & Conditions” contract that websites employ is considered too long to be a reasonable form for mobile devices. Last July, says Dickinson, “the Department of Commerce’s National Telecommunications and Information Administration released a draft of a voluntary code of conduct for mobile applications. The code sets out guidelines for short-form notices that application developers can use to inform consumers about the collection and sharing of consumer information with third parties.”

Voluntary standards often become a law or a basis for unfair practices accusation by regulators, Dickinson observes, noting the importance of businesses staying on top of the issue. Furthermore, the federal Government Accounting Office noted in its report last November that legal privacy schemes have a lot of gaps and suggested Congress look at creating a framework to deal with those gaps.

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M a r c h 2014

19

Securing Our Energy Resources

Energy anxiety, flexibility and opportunity for the future

by Joe Bardin

It’s

easy to take energy for granted. You hit

the switch or plug into the outlet, and the power is there for you to run your business and live your life.

We in the Phoenix Metropolitan Area experience only minimal disruptions to power and those come mainly from stormy monsoon weather rather than overloads on the grid. This is a testament to the power of planning by our energy providers, whose prowess has enabled Phoenix to avoid the blackouts and brownouts that have occurred in California and elsewhere.

But the process of planning for energy has grown increasingly complex and the factors impacting energy supply and demand are in flux as never before. This makes for a particularly challenging environment in

Historically, Arizona load growth has risen at a rate of 3 to 4 percent annually, which is considerably above the national average of about 1 percent. But because of the economic recession, as well as increasing efficiency, load growth may currently be around 1 percent, according to Amanda Ormond, an energy consultant and former advisor to the Symington and Hull administrations. Load demand is not expected to go down further, but how much it will go up is an open question.

Never a simple calculation, the equation for energy planning has become even more uncertain today due to two additional and intimately related factors — increasing environmental regulation and new energy sources, including renewables.

“The potential cost of environmental regulations could be really big,” says Jim Wilde, director of resource planning for APS. “We don’t know what new regulations

are coming up and are waiting to see what regulators’ determinations will be on applying current laws.”

An example of this is the application of the Clean Air Act at the Navajo Generating Station, a coal-burning plant in Page. The owners, which include both APS and SRP, are waiting for final recommendations from regulators on emission standards, in order to determine what is the most cost-effective way to comply.

The numbers are in on another coal-burning facility, Four Corners Power Plant, and they have required definitive action. Three of the five generating units at Four Corners were recently closed. EPA’s proposed emissions limitation for particulate matter for the three units would have required the installation of baghouses and selective catalytic reduction equipment at an estimated cost in excess of $586 million, which would have rendered the continued operation of those units uneconomical.

Photo courtesy of Salt River Project

which energy providers must work to ensure energy availability and affordability, while embracing new opportunities.

Traditionally, energy providers have had to balance two fundamental and interconnected concerns in their planning: load growth and cost management. As SRP’s Director of Resource Planning and Development Tom Cooper says, “We have to have the power available before it’s needed. Understanding economic conditions, we have to anticipate people’s power consumption — what resources do we need to add, and when?”

The ability to accurately predict demand is essential to effective cost management.

Obviously, utilities don’t want to get caught short. That’s when blackouts and brownouts happen. At the same time, building too much capacity too soon places the burden of the development cost on a population that doesn’t need the power yet. Not a popular policy.

Dedicated by President Theodore Roosevelt in 1911, Roosevelt Dam is located northeast of Phoenix and can hold up to 1,653,043 acre-feet of water. Operation of the spill gates, pictured, is part of its water management capability. Its hydrogeneration capacity is 36,000 kilowatts.

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Photo courtesy of Arizona Public Service

Coal No Longer King This is an indicator of a broader trend away from coal power generation, according to Michelle De Blassi, co-chair of the Arizona Energy Consortium who is an energy and environmental lawyer at Greenberg Traurig. “Environmental Protection Agency greenhouse gas regulations are making coal less and less viable,” says De Blassi. “Coal is relatively inexpensive, so replacing it is going to be a challenge.”

Coal is currently both APS’s and SRP’s largest single source of fuel for generation, accounting for 35 percent at APS and 53 percent at SRP. So ramping down this established and affordable resource represents a significant shift.

The ideal answer, some argue, is renewable energy sources. Why replace one limited fuel source with another? But there are significant cost and operational issues to resolve before renewables can take Arizona’s energy center stage, according to energy providers.

“We can’t control renewable sources the same way we can traditional sources,” says SRP’s Tom Cooper. “With wind, you get energy only when the wind is blowing, whether you need it or not.

The same with solar. How do we store solar in the winter when we need less, so that we have it in the summer? Having a system that can accommodate this is a challenge.”

While solar generation is now considered affordable, storage technology has not yet caught up. It is expected that technological advancements and economies of scale will ultimately bring storage costs down to competitive levels as well. The question is when.

Renewables also introduce usage issues, simply because they are new, and the dynamics of distribution haven’t been worked out down to the retail level. The all-too-public fight over net-metering that played out in the Phoenix media recently is a good example. The dispute centered on who should pay for the increased grid costs associated with rooftop solar installation. Because solar is so new, this matter had not been thoroughly explored previously. Moving forward, a rate structure will need to be developed to address this.

This is not to say that energy providers are dismissing renewables; only that they tend to inbusine ssmag.com

The Solana Generating Station is located just outside of Gila Bend, Ariz. The solar plant is the largest plant of its kind in the United States. With a capacity of 250 megawatts, the plant produces energy to serve 70,000 Arizona homes.

view them with a cautious eye. Renewables already represent a significant percentage of the mix — 10 percent at APS and 12 percent at SRP. SRP is committed to generating 20 percent of its retail energy from sustainable sources by 2020. APS is committed to the state-mandated goal of 15 percent by 2025.

Even advocates concede the high capital costs involved in developing the storage capability to address the intermittent nature of renewable energy. But they argue that the stability and predictability of cost as compared to the fluctuating cost of commodities like coal, oil and natural gas helps make up for it. As Ormond notes, “You would know exactly what the price of energy is for the next 30 years.”

Renewables also eliminate the extensive use of water that fossil fuels demand, which in our desert environment could be an important boon to development. According to the U.S. Geological Survey, in 2000, thermoelectric facilities nationwide used 195,000 million gallons of water a day. This represented almost half of all of the water withdrawn in the United States.

Diversification Is the Answer Energy providers seem to agree there is no single answer to the energy supply challenges we face. Rather, diversification of their energy portfolios is the real answer.

APS and SRP both blend coal with nuclear, natural gas and renewables, along with gains in energy efficiency. Arizona’s nuclear power generation is not expected to grow any time soon (Palo Verde is already the largest nuclear power plant in the country). Renewables are expected to grow gradually as technological advancements make storage more financially viable, along with overall efficiency.

In the near term, this leaves natural gas as the go-to resource. If renewables represent the revolutionary option in Arizona energy, then natural gas is the evolutionary option. While still a fossil fuel, natural gas is considerably cleaner-burning than coal, while offering comparable reliability.

“Natural gas is the integrator, which can balance out the intermittent nature of renewable energy,” says Wilde. “Natural gas can respond to changing needs on the grid.”

M a r c h 2014

23

so today’s technology is much more advanced, efficient and flexible,” he says.

For example, an old natural gas unit built in ’60s can take six to eight hours to start up. With today’s technology, a unit can come online at full load within 10 minutes, in order to respond to system events and maintain grid reliability. In addition to such enhancements in performance, there are environmental benefits to be gained as well. Where an old unit would use 1,000 gallons of water per megawatt hour, a new state-of-theart facility uses less than 50 gallons.

Energy as a Growth Driver Historically, the energy cost to do business in Arizona has been highly competitive.

“Energy is a major component of why people site facilities here in Arizona, like Apple,” says De Blassi, referring to Apple’s plan to build a new manufacturing facility in Mesa,

Copper Crossing Solar Ranch is located in Florence, Ariz. The 20-megawatt facility produces approximately 54 million kilowatt-hours annually. It primarily serves schools, school districts and industrial users, but putting the energy in perspective, the amount is enough energy to meet the residential needs of approximately 3,700 Arizona homes.

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including a solar capability to power it. This is attributable in part to able performance by Arizona energy providers, as well as the cost advantage of nuclear energy. Nuclear energy accounts for 19.1 percent of Arizona’s power, making Arizona the most nuclear-powered state in the U.S. The low cost of energy, along with the relativity cheaper real estate, remains a key element in the overall rationale for attracting new business. According to Leisa Brug, director of the Arizona Governor’s Office of Energy Policy, Arizona’s per-kilowatt-hour cost is 21st highest in the U.S. Add to this that we have minimal natural disaster threats, good labor resources and generally pro-business policies, and the case is even more compelling.

“Arizona is strategically poised to be the major energy center for the region,” says De Blassi. “We can develop projects much faster, which means we can sell power for less in places like California.”

Another major market could be Mexico.

As Mexico privatizes its energy industry, significant opportunities for Arizona growth present themselves. Business could be driven by both energy imports and exports, with Arizona serving as a hub to North America.

“For businesses that want to be close to that market, but not across the border in Mexico, we are the ideal location,” says De Blassi.

For example, Arizona-based manufacturing companies would have an advantage when it comes to providing the solar supply chain to Mexico with components. There will also be growing opportunity to support transmission infrastructure maintenance and expansion there. In addition, Mexican representatives are already reaching out to Arizona to gain development expertise, including legal, technical and government relation consultants.

Arizona offers a range of reasons for energyrelated businesses to locate here.

What’s missing is a more collaborative planning and coordination process that would give investors a stronger sense of confidence in the stability of favorable conditions, and streamline the development process by removing unnecessary impediments.

“Investors run from turmoil,” says De Blassi. “States that nurture a strong energy presence succeed because all levels are inbusine ssmag.com

Photo courtesy of Salt River Project

Tom Cooper voices the same view. “Natural gas offers a gradual approach to transitioning energy sources. It really helps us to meet peak summer demand.”

Yet there is some uncertainty planners must consider as well. Natural gas is currently relatively affordable. But as a commodity, it has historically been volatile in price.

Developments in the process of accessing natural gas known as fracking have helped keep costs low. But there are questions regarding the environmental impact of fracking that could impact supply.

Also, many existing natural gas facilities are equipped with outdated technology that goes back as far as the 1960s when they were first built. Wilde views modernizing existing infrastructure as an important priority in APS’s strategy moving forward. “When you look at utilities across the country, a lot of electric generation built was 40 to 50 years ago,

Photo courtesy of Arizona Public Service

Palo Verde is located in Tonopah, Ariz. The plant produces more than 4,000 megawatts, enough electricity to serve 4 million people.

working together — public as well as private.

We don’t have that here yet.”

The net-metering battle is a good example.

While having little direct bearing on many larger energy issues, it did nothing to inspire investor confidence in Arizona’s ability to resolve conflicts and efficiently implement new policy to address emerging conditions brought about by advancing energy applications. Certainly there were clashing interests, particularly between the local solar industry and the utilities. But it’s in everyone’s interest to establish a clear, coherent policy moving forward. Instead of resolving differences through a mediated process guided by private and public leaders, the conflict became politicized and the conflict magnified.

Nevertheless, on behalf of Governor Brewer, Brug insists that “Arizona is trying to regulate measurably and thoughtfully.”

She points to the proliferation of rooftop solar as an example of an overall Arizona success story. Arizona is second in installed photovoltaic solar, behind only California, according to Brug. “We’ve led on that, and we’re huge compared to other states.” inbusine ssmag.com

The next step, Brug says, is to expand our storage capacity. “The more storage for solar we can invest in, the more growth we’ll see, because that accommodates variability on the grid.”

Innovation On the Horizon Enter Solano Generating Station, owned

by Spanish company Abengoa Solar. This new, three-square-mile facility near Gila Bend that came online last October uses concentrated solar power technology and thermal energy storage to generate electricity.

The storage component enables Solano to continue generating power five to six hours after sunset, according to Wilde. Its capacity is 280 megawatts, enough to provide energy for 70,000 Arizona homes. APS is contracted to purchase all of the station’s output, increasing its solar energy portfolio by 50 percent.

The business of energy in Arizona is clearly in flux. The immediate need is to plan for power generation using less coal, which carbon emission regulation is pricing out of the market. Coal has been the stalwart generating fuel resource, not just in Arizona, but in the entire West. Rather than replacing one “silver

bullet” solution with another, energy providers insist they are pursuing greater diversity and flexibility in their portfolios moving forward.

While natural gas appears to be the most likely candidate to pick up the slack left by coal in the near term, it is often discussed as a bridge to transition Arizona power to a future founded on renewables.

Within this current energy landscape of change, projects like Solano fulfill multiple missions. They support energy providers, in this case APS, in their quest for greater diversity and flexibility. They further the cause of solar and renewables in general.

And they help establish Arizona’s identity as an innovator in energy and a smart place to site new energy endeavors. New technological applications, such as those at Solano, will undoubtedly continue to emerge.

The challenge will be how to effectively and strategically deploy and regulate them.

APS aps.com Arizona Energy Consortium arizonaenergyconsortium.com Arizona Governor’s Office of Energy Policy azenergy.gov SRP srpnet.com

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25

Tech

Innovations for Business

Tap into Big Data for Profit

A mountainous volume of information is available to help businesses that are able to use it

by Don Harris Big data is capable of making a big impact on the bottom line of businesses. The term describes the exponential growth and availability of data, which businesses are eager to exploit. But this overwhelming abundance of data is important to businesses only if they are able to accurately analyze it in a timely manner, which can lead to more confident decision making. The term also refers to the field of technology evolving to handle these mountains of data, enabling better targeting of audiences and determining of their needs as well as efficiencies and cost reductions in operations.

Associate Professor Uday Kulkarni, Ph.D., at the ASU W. P. Carey School of Business says major corporations are harnessing big data and using it through analytics to make decisions. “Those who are at the forefront are getting a competitive advantage,” Kulkarni says. “For example, airlines know exactly what to charge customers and how to wow them through consumer behavior analysis. This is happening in big data now.”

Dr. Kulkarni explains, “Consumers leave a trail of their behavior any time they touch anything with respect to the organization. Navigating through website clicks leaves a trail behind. Calls made and captured through machines, including an analysis of the emotion and sentiment, understand fully what is going on. These are the sorts of things that big data is about to unleash.”

In addition, customers leave traces in other places, such as their social networks, their interactions with other businesses and competitors.

“Combining all this data and integrating it and analyzing it in order to optimize the cost versus making a decision — that’s big data,” Kulkarni says. “Data management is a big part of it. The other part is analytics — what do we do with the data? What type of math models, statistical models, optimization techniques can be used to make sense of this huge amount of data? That is something where we need to develop expertise.”

It is estimated that 4.4 million data analysts will be needed worldwide by 2015. To meet the demand, Arizona State University is offering a new degree program in the areas of big data, supply chain management and finance. The goal is to develop professionals who can analyze the mountains of data coming into companies through social media, networking with customers, cash register hits and other

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sources. So popular is the big data program that ASU plans to double its size next semester.

Ipro Tech in north Phoenix develops advanced software solutions used by legal professionals. “We facilitate law firms and corporations to look at their data for litigation cases,” says Kim Taylor, president.

“Documents go back and forth from opposing sides, and over the last 25 years as documents became more digital, law firms and corporations had to change the way they litigate. We provide law firms, corporations and service providers with the technology to be able to manage the influx of digital data for these large litigation cases.”

Citing a comparison to the 250 parties and 200 million documents in the Enron financial scandal case more than a decade ago, Taylor relates that Ipro currently has a client in a case involving some 900 million documents. “All cases today require a certain amount of expertise and software help for the legal industry to manage the amount of data that comes from everywhere.” To find that expertise, Taylor relies on ASU, and had two interns from the university working at his firm on a day in mid-February. “People are the hardest commodity to find,” he says. “As data grows and complexity grows, having someone who understands data is mission critical. Working with ASU is a must for us.”

Other Arizona players in the Big Data field include Intel and Scottsdale-headquartered OneNeck IT Solutions, a wholly owned subsidiary of Telephone and Data Systems, Inc. Jeff Budge, director of product strategy at OneNeck, tells how big data benefits certain businesses. For example, a passenger and freight rail provider receives data from sensors on a train’s location, whether there is a problem on the tracks, and if it’s on time. “They incorporate data from traffic managers and weather news, and get it to the dispatcher as a benefit to the customer,” Budge says. “The biggest challenge is to figure out how to combine all that data.”

Call centers and service centers are considered candidates for big data solutions, enabling these operations to properly and quickly route customer calls. Budge recalls having worked with an auto manufacturer on a product similar to OnStar. “You have data coming from the car — where the passengers are and whether a child is in the back seat is inbusine ssmag.com

Books relayed over wireless or satellite — traffic information; weather; the name, address and phone number of the driver; and existing medical conditions,” Budge says. “In that case, big data combines that information very rapidly. If there was a crash, we know if the air bags deployed, if it’s a fender bender or whether emergency service is needed. We want to be able to take that information and send it directly to the person who answers the phone.”

Yet another big data client could be a hotel with a bad rating in a bad part of town. “Why would you sink money into it?” Budge asks. “Why renovate? Perhaps there is positive information from the chamber of commerce. Maybe the county or state is going to revitalize the area. Combining those seeming disconnected bits of data could help me direct my investment in the right location.

Perhaps I can be on the front end or be a catalyst to drive the revitalization of a specific area.”

Joshua Cork, business intelligence manager for Intel, says big data is getting into genomics, the gas and oil industries and others operating on a huge scale. And supply chains are looking at big data. A company like Intel that ships hundreds of thousands of packages worldwide can place sensors on packages, individual units, boxes, containers and trucks, collecting minute-by-minute data on temperature, humidity and vibration. If the shipping lane is at risk for vibration, a company can switch to a different carrier.

If weather becomes a problem in the supply chain, a company can reroute or ship from a different location. “That’s an enormous amount of data,” Cork says.

Amazon, which has a huge presence in the Phoenix area, touts its Simple Storage Service (S3) to cope with big data, “whether you’re storing pharmaceutical data for analysis, financial data for computation and pricing, or multimedia files such as photos and videos,” says a company spokesperson. This is the same system the retail giant uses, itself, to handle the massive amounts of data coming from its websites.

But even small start-ups can profit from big data, Cork says.

He mentions manufacturers of wearable technology as candidates for big data, citing a wrist-band monitor he wears that tracks such things as heart rate, skin temperature and perspiration, and tells him how his fitness level compares to others in his age group.

Experts say technology advances will reduce costs and make big data available to a wider business audience, and even at this stage of development some cloud-based software programs are available that can handle big data, but at a considerably slower pace.

However, a comprehensive solution is still considered too costly for midsized and small companies.

Says Budge, “I don’t think midsized companies will pursue big data as strongly until something makes it more affordable or more standard. Right now, it’s more of a custom-built system every time.

It is not industry focused.” But even as technology improves, there will always be the human capital expense of hiring data analysts — Budge calls them smart people — who can figure out how to connect the data.

Amazon Web Services aws.amazon.com/s3 Intel intel.com Ipro Tech iprotech.com OneNeck IT Solutions oneneck.com W. P. Carey School of Business wpcarey.asu.edu

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Knowing Big Data

Big Data: A Revolution That Will Transform How We Live, Work, and Think Whether it is used by the NSA to fight terrorism or by online retailers to predict customers’ buying patterns, big data is a revolution occurring around us, in the process of forever changing economics, science, culture and the very way we think. But it also poses new threats, from the end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior. What we have already seen is just the tip of the iceberg. Big Data is the first major book about this earthshaking subject, with two leading experts explaining what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards.

Viktor Mayer-Schönberger and Kenneth Cukier $15.95 • Houghton Mifflin Harcourt • On shelves and online

The Intelligent Web: Search, smart algorithms, and big data As we use the Web for social networking, shopping and news, we leave a personal trail.

Linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, tempting you to make that purchase. And there are pages that collect and assess information to give you a snapshot of changing political opinion. Gautam Shroff takes us on a journey through the computer science of search, natural language, text mining, machine learning, swarm computing and semantic reasoning, from Watson to self-driving cars. This machine intelligence may even mimic at a basic level what happens in the brain.

Gautam Shroff $29.95 • Oxford University Press • On shelves and online

Privacy in the Age of Big Data: Recognizing Threats, Defending Your Rights, and Protecting Your Family Many of us do not know the full extent to which data is collected, stored, aggregated and used.

Privacy in the Age of Big Data highlights the many positive outcomes of digital surveillance and data collection while also outlining those forms of data collection to which we may not consent, and of which we are likely unaware. Payton and Claypoole skillfully introduce readers to the many ways we are “watched,” and how to adjust our behaviors and activities to recapture our privacy. Anyone who uses digital devices will want to read this book for its clear and no-nonsense approach to the world of big data and what it means for all of us.

Theresa M. Payton and Ted Claypoole $35 • Rowman & Littlefield Publishers, Inc. • On shelves and online

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NonProfit

by RaeAnne Marsh

Actions to build Community

Southwest Human Development: Supporting Critical Early Childhood Development

Snapshot

Part fundraiser and part celebration, “Walk With Me 2014” on April 26 at Steele Indian School Park (7:30 a.m. to noon) is completely dedicated to the mission of Southwest Human Development — providing the strong foundation Arizona’s children need for a great start in life. The organization was founded by Ginger Ward in 1981 after having worked with Head Start while completing her graduate degree. “I didn’t like the limitations of a government agency, and I felt I would be more helpful in a nonprofit in the community,” says CEO Ward.

Honored with many awards — for its programs and a “Teacher of the Year” — SWHD serves more than 135,000 infants, toddlers and children with about 40 programs. “We try to figure out community and family needs, and develop programs to fill in the gaps,” Ward says, describing SWHD as unique in that respect and noting the critical importance

of early intervention in any developmental issues.

This year’s “Walk With Me” will support two of those programs: the ADAPT Shop, which provides individualized products to support the specific needs of children with physical disabilities, and the Children’s Development Center, which provides assessment, diagnosis and treatment for children with disabilities at an early age when intervention can make the most difference.

Southwest Human Development swhd.org

■■ Walk With Me’s title activity is a 1.25-mile easy walk in which everyone can participate. Entertainment includes face-painting and bouncy playhouses, and this year’s event debuts a 5K Run. ■■ Southwest Human Development serves as a single resource for families “to go to just one place to tell their story and get help,” says founder Ginger Ward. Its extensive programs help educate and support the families in the issues they face.

■■ Staff of 800 is comprised of a wide range of professionals in the early childhood field, including a developmental pediatrician. Most of the work is through home visiting services.

■■ Financial donations and contributions and donated goods and services help support the organization. Its budget ($55 million for 2014) relies primarily on public funding, which is crucial, Ward explains, because effective program requires “an intensive one-onone with families” over an extended period of time.

Snapshot

NotMYkid conveys its message and programs to help youth deal with life-challenging stresses, which include addiction and bullying, by employing those who can connect best with its targeted audience — young people who have suffered but then combatted the problem themselves. Its staff includes about 40 young men and women who have at least one year in recovery and have completed training in one or more of the specialized programs. Paying them is “our way of changing their lives and giving them support in their recovery,” says notMYkid cofounder Debbie Moak. Peer-to-peer counseling is a big part of the broad program notMYkid offers in its work with schools throughout Arizona and even nationwide.

The organization’s annual budget is about $1.6 million, and it expects to raise $350,000 at next month’s gala. “Every dollar contributed goes to

program,” Moak says, noting that the gala is supported almost entirely by donation, from the venue to the refreshment to the raffle prizes — exclusive vacation packages from Discovery Land Company worth about $10,000. The entire event is built around the five exciting vacation locations, with food, drinks and vignettes to evoke the atmosphere of being there. Held at the Virginia G. Piper Sports and Fitness Center on April 25, the gala will run from 7 p.m. to midnight. notMYkid notmykid.org

■■ Debbie and Steve Moak founded notMYkid in 1999 with addiction specialist Mark Harvey, M.D., after dealing with their son’s addiction. “We had learned a lot and had resources we wanted to make available to the community,” says Debbie Moak.

■■ NotMYkid employs about 10 full-time and 40 part-time staff, with a basic approach of using peer-to-peer counseling to engage with troubled youth and then connecting them and their family with appropriate professional help.

■■ In addition to early intervention, notMYkid offers education on six topics: substance abuse, bullying, Internet safety, safe relationships, eating disorders and depression.

■■ The organization works with three segments of the community: kids in school (primarily middle and high school), parents and

faculty. “We prefer to work with the school all year long,” Moak says. Its comprehensive program is four peer-to-peer presentations (school chooses which four of the six topics), two parent education programs and one faculty education program.

In business to do good for the community, nonprofits enrich the lives of those who contribute as well as those who receive. In Business Magazine showcases two nonprofits in each issue, focusing on their business organization and spotlighting an upcoming fundraising event.

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Photos courtesy of Southwest Human Development (top), notMYkid (bottom)

notMYkid: Helping Teens Fight Destructive Behavior

by RaeAnne Marsh

www.inbusinessmag.com

March 2014

O n t h e Ag e n D a

A listing of Greater Phoenix business organizations and their events. Visit www.inbusinessmag.com for an expanded monthly calendar of educational, networking and special business events.

Greater Phoenix Chamber of Commerce

Mayor’s State of the City Address

Photo courtesy of Jay Mark

Wed., March 19 — 10:45a – 1:30p

Phoenix Mayor Greg Stanton, as the head of the largest city in the metropolitan area recently named by Forbes as the No. 3 fastest-growing in the country in terms of population and economic growth, has helped the city through many challenges over the course of his two years in office. But the city’s accomplishments will be only part of Mayor Stanton’s presentation at the upcoming State of the City Address. Mayor Stanton will share what he sees for the city’s future, and his plans to achieve those goals.

The event will be held at the Phoenix Convention Center. The hall holds about 1,300 people, and Chamber spokesperson Whitney Rock Murrey says the event sold out last year.

Attracting what she describes as a “very good mix” of owners of small, medium-sized and large businesses, she notes the event offers good opportunities for networking. Check-in begins at 10:45 a.m., with the luncheon and address at 11:30.

Murrey says the chamber is working with Channel 11 to air the mayor’s presentation; details regarding whether it will be live stream or a later broadcast are still being determined at time of print.

Registration for the luncheon for Chamber members is $75; for nonmembers, $90.

Greater Phoenix Chamber of Commerce phoenixchamber.com

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Dun & Bradstreet Credibility Corp.

Access to Capital: Money to Main Street Wed., March 26 — 8:00a – 1:00p Dun & Bradstreet Credibility Corp. brings its conference series to Phoenix on March 26 as part of its initiative to educate smallbusiness owners and help them grow their companies. With expert speakers and a panel presentation, the event will provide information Steve Strauss about raising capital and the various options available to small businesses. The company’s goal is also to facilitate one-on-one meetings between small-business owners and local as well as national lenders, according to spokesperson Lauren Simpson.

Able to accommodate 150 attendees at this event, the company uses geo-targeting to help identify prospective qualified small businesses, Robyn Barrett and offers pre-event education on how to prepare for the funding process. According to Simpson, Dun & Bradstreet Credibility Corp.

— a national company with headquarters in Los Angeles — provides the only business credit solution available to companies looking to build, monitor and impact their business credit and credibility. Since the series’ launch in October 2012, it has attracted approximately 1,500 business attendees and facilitated more than 2,000 one-on-one meetings Roberto Valdez-Beltran with lenders, resulting in tens of millions of dollars in new loans.

Steve Strauss will moderate the event. Strauss is the senior USA TODAY small business columnist and best-selling author of more than a dozen books, the latest of which is Planet Entrepreneur. He is a popular international speaker on small-business strategies and global trends in business, and president of The Strauss Group, Inc., which creates cutting-edge business content for businesses from Fortune 100 companies to small chambers of commerce.

Joining Strauss for the panel presentation will be Robyn Barrett, owner and founder of FSW Funding; Roberto Valdez-Beltran, regional senior lender with Accion; Chris Webster, a banker with Commerce Bank of Arizona; and Mark Young, commercial banking manager with Arizona Bank & Trust. Among the numerous other institutions taking part in Access to Capital in Phoenix are LegalZoom, Pinnacle Editor’s note: Access to Bank and the U.S. Small Business Administration.

Capital offers In Business Cost of registration is $199.99.

Magazine subscribers a discounted price of

Access to Capital accesstocapital.com/phoenix

$49.99 with registration code ATCIBM.

Notable Dates This Month Mon., Mar. 17

St. Patrick’s Day

Thurs., Mar. 20

Vernal Equinox

Agenda events are submitted by the organizations and are subject to change. Please check with the organization to ensure accuracy. See more events online at www.inbusinessmag.com.

Go online for more!

M a r c h 2014

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O n t h e Ag e n d a

March 2014

ARIZONA CHAMBER OF COMMERCE AND INDUSTRY

Lunch and Learn

Phoenix Forum: Our Classrooms, Our Workforce, Our Future

“Raising the Bar – How Strong Is Your Retirement Plan?” presented by Scottsdale Wealth Management Group at UBS Financial.

Members: free; non-members: $15 Eller College of Management 16425 N. Pima Rd., Scottsdale (602) 343-8324

Thur., Mar. 6 11:30a – 1:00p

Michael J. Petrilli of the Thomas B. Fordham Institute will discuss the critical links between education and the economy. $75 Arizona Biltmore 2400 E. Missouri Ave., Phoenix Jessica Mayer, (602) 495-2182

ARIZONA HISPANIC CHAMBER OF COMMERCE 3rd Annual Power of the Purse Fri., March 7 7:30a – 10:00a

The event highlights the interests of women-owned (especially minorityand Latina-owned) small to midsized businesses in Arizona.

Members: $20; non-members: $30 The Venue at Scottsdale 7117 E. 3rd Ave., Scottsdale azhcc.com

ARIZONA SMALL BUSINESS ASSOCIATION

Thurs., March 13 11:30a – 1:00pm

Crowdfunding + Movie Event: ‘Veronica Mars’ Fri., March 14 2:00p – 6:00p

AzTC’s Law and Technology Committee and Startup + Entrepreneurship Committee, with the American Marketing Association – Phoenix Chapter, host three unique crowdfunding presentations followed by a showing of one of the most successful crowdfunding campaigns to date.

Members: $40; non-members: $55 Salt Lounge inside iPic Scottsdale Quarter 15257 N. Scottsdale Rd., Scottsdale (602) 343-8324

CENTRAL PHOENIX WOMEN Central Phoenix Women Thurs., March 13 11:30a – 1:30p

SoHo 63 E. Boston, Chandler info@chandlerchamber.com

NORTH PHOENIX CHAMBER OF COMMERCE

Small Business Development Center Start-Up Lab

Business Resource and Networking Luncheon

Free Chandler Chamber of Commerce 25 S. Arizona Pl., Chandler info@chandlerchamber.com

“State of the District,” presented by Dr. Jim Lee, Superintendent of the Paradise Valley Unified School District.

Members: $20; guests: $30 Moon Valley Country Club 151 W. Moon Valley Dr., Phoenix northphoenixchamber.com

Tues., March 18 2:00p – 3:00p

Economic Update Series Luncheon Wed., March 26 11:30a – 1:00p

Members: $25; non-members: $35 Location TBD info@chandlerchamber.com

ECONOMIC CLUB OF PHOENIX Economic Club of Phoenix Luncheon Tues., March 18 11:30a – 1:30p

Speaker: Dan Hesse, CEO of The Sprint Corporation.

Introductory members: $60; non-members: $75 Tempe Mission Palms 60 E. 5th St., Tempe wpcarey.ecp@asu.edu

Presentation by Sarah Suggs, president and CEO of O’Connor House. $35; reservations required The Ritz-Carlton, Phoenix 2401 E. Camelback Rd., Phoenix centralphoenixwomen.org

GREATER PHOENIX CHAMBER OF COMMERCE

Get tips to develop an effective 30-second networking commercial in this hands-on workshop. $10 ASBA’s Business Education Center 4600 E. Washington St., Phoenix asba.com

CHANDLER CHAMBER OF COMMERCE

An information-packed day of education and motivation.

Camp: $99; camp and reception: $125 Chaparral Suites Resort 5001 N. Scottsdale Rd., Scottsdale (602) 828-1177

ASBA’s Fast and Curious Network at 3-minute intervals. $25 ASBA’s Business Education Center 4600 E. Washington St., Phoenix asba.com

Highly acclaimed workshop series helps small-business owners build the essential skills to be more effective and improve their bottom line.

Free Chandler Chamber of Commerce 25 S. Arizona Pl., Chandler info@chandlerchamber.com

ARIZONA TECHNOLOGY COUNCIL

Technology Lunch Seminar Series

Creating Your Effective Networking Commercial Tues., March 11 1:45p – 3:00p

Tues., March 11 3:00p – 4:30p

3rd Annual Aerospace, Aviation, Defense and Manufacturing Requirements Day Thur., March 6 12:30p – 6:30p

Opportunity for members of the aerospace, defense, aviation and manufacturing community to connect with potential new partners.

Members: $40; non-members: $60 Hilton Scottsdale Resort & Villas 6333 N. Scottsdale Rd., Scottsdale (602) 343-8324

Small Business Development Center Academy Classes Tues., March 4, 11, 18, 25 4:00p – 6:00p

Thurs., March 13 11:30a – 1:00p

Small Business Accounting – Point of Sale Solutions, Quick Books, PCI compliance. Featured speakers are Jill Rouleau and Ben Koeller. Deli lunch and beverage included.

Members: $5; non-members: $15 Chandler Chamber of Commerce 25 S. Arizona Pl., Chandler info@chandlerchamber.com

Women in Business Tues., March 18 10:30a – 1:00p

Members: $25; non-members: $35

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Women Entrepreneurs’ Small Business Boot Camp Sat., March 1 7:00a – 4:00p

Mayor’s State of the City Address Wed., March 19 10:45a – 1:30p

Members: $75; non-members: $90 Phoenix Convention Center 100 N. 3rd. St., Phoenix Jessica Mayer, jmayer@phoenixchamber.com (See article on page 27.)

NATIONAL ASSOCIATION OF WOMEN BUSINESS OWNERS Public Policy Day Wed., March 12 11:00a – 4:30p

“Pajama Politics – Change the World without Leaving Home” with Lattie Coor, Ph.D., former president of ASU and founder of The Arizona We Want 2.0. Bring your own for networking and casual lunch.

Members: $20; non-members: $25 Burton Barr Library 1221 N. Central Ave., Phoenix info@nawbophx.org

Tues., March 11 11:00a – 1:30p

PEORIA CHAMBER OF COMMERCE Education Visionary Awards Mon., March 3 6:00p – 9:00p

$150 Arizona Broadway Theatre 7701 W. Paradise Ln., Peoria Danielle Airey, (623) 486-6040

Meet the Coach

Mon., March 10 12:30p – 1:30p

Build confidence and savvy into your entrepreneurial mindset.

Free Peoria Chamber of Commerce 16165 N. 83rd Ave., Peoria Michelle Cubas, (623) 455-8169

NxLevel for Entrepreneurs – Business Plan Course

Thursdays, March 13 – June 19 4:00p – 8:00p

SBDC business analyst Debra Roubik teaches series on the art of better business practices while producing a comprehensive business plan to guide business expansion decisions and activities.

Members: $195; non-members: $249 Peoria Chamber of Commerce 16165 N. 83rd Ave., Peoria peoriachamber.com

SCOTTSDALE AREA CHAMBER OF COMMERCE East Valley Mayors Prayer Breakfast Thurs., March 6 7:00a – 9:00a

Hosted by Scottsdale Mayor W.J. “Jim” Lane, along with our other distinguished mayors from the East Valley. $40 Fairmont Scottsdale Princess 7575 E. Princess Dr., Scottsdale scottsdalechamber.com

Business Owners Forum Fri., March 14 8:00a – 9:00a

A roundtable discussion, for business owners only, about current issues and business-related topics that are affecting their business.

Free Scottsdale Area Chamber 7501 E. McCormick Pkwy., Scottsdale Kelly Rich, (480) 355-2714

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Please confirm, as dates & times are subject to change.

Expert Human Resource Series Thurs., March 27 7:30a – 8:45a

Informal series designed to be a discussion between human resource representatives, facilitated by an HR professional. $20 for each seminar Mountain States Employers Council 7975 N. Hayden Rd., Scottsdale Nikki Hoffman, (480) 355-2712

Members: $25 in advance, $30 day of; general public: $35 Location TBD Sachiyo Spires, sachiyo@tempechamber.org

$35; reservations required The Westin Kierland Resort & Spa 6902 E. Greenway Pkwy., Scottsdale womenofscottsdale.org

State of the District: A Federal Update with Congresswoman Kyrsten Sinema

OTHER BUSINESS EVENTS

Fri., March 21 8:00a – 10:30a

Congresswoman Kyrsten Sinema provides an update on federal issues and shares her vision for the future of our district, state and country.

Members: $55; general public: $65; advance registration required Conference Center @ Rio Salado College 2323 W. 14th St., Tempe Sachiyo Spires, sachiyo@tempechamber.org

SURPRISE REGIONAL CHAMBER OF COMMERCE Annual Breakfast at the Ballpark Tues., March 11 7:00a – 9:00a

Fun and informative networking opportunity.

Members: $5; non-members: $7 Surprise Stadium 15960 N. Bullard Ave., Surprise Mary Orta, (623) 583-0692

West Valley Women “Spirit of the West Valley” Tues., March 4 11:30a – 1:00p

Hot Topics and Lunch Thurs., March 20 11:30a – 1:00p

“Business Exit Planning: Are You Prepared?” presented by Kjell C. Andreassen, certified exit planner with CExP, Acceler8 LLC.

Tues., March 4 11:30a – 1:30p

Access to Capital

Jay Parry, CEO of Arizona Super Bowl, will discuss Arizona Super Bowl plans. $50 The Arizona Country Club 5668 E. Orange Blossom Ln., Phoenix Bridgette Blair, bridgette@aaed.com

Elite Retreat 2014

WEST VALLEY WOMEN

TEMPE CHAMBER OF COMMERCE

Luncheon – Arizona Association for Economic Development

$35 Arizona Broadway Theatre 7701 W. Paradise Ln., Peoria westvalleywomen.org

Thurs. – Sat., March 6 – 8 11:00a – 5:00p

Learn new skill sets and take the time to fully go deep, practice and implement them. $1,000 Westin Kierland Resort & Spa 6902 E. Greenway Pkwy., Scottsdale eventbrite.com

Business Strategies for the Year 2020 and Beyond

WOMEN OF SCOTTSDALE

Sat., March 15 9:00a – noon

Women of Scottsdale

Presented by Argosy University, Phoenix; opportunity for business owners to engage with noted experts on what they need to plan on to deal with future social and economic changes.

Free Argosy University 2233 W. Dunlap Ave., Phoenix Dr. Chris Marcum, cmarcum@argosy.edu

Fri., March 21 11:30a – 1:30p

Wed., March 26 8:00a – 1:00p

Presented by Dun & Bradstreet Credibility Corp., panels and expert speakers provide information about raising capital and the various options available to small businesses. $199.99 Renaissance Phoenix Downtown Hotel 50 E. Adams St., Phoenix accesstocapital.com/phoenix (See article on page 29.)

Retail Symposium Tues., April 1 11:30a – 1:30p

Luncheon presented by Arizona Association for Economic Development in partnership with ISCS, with speaker Doug Ducey, State Treasurer of Arizona. $50 The Arizona Country Club 5668 E. Orange Blossom Ln., Phoenix Bridgette Blair, bridgette@aaed.com

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| M a r c h 2014

31

ASSETS

by Mike Hunter

We Value What We Own

Volvo’s All-New V60 T6 R-Design for 2015 How Does It All Ad Up

Hwy MPG. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 0-60 MPH. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 sec Transmission. . . . . . . . . . . . . . . 6-speed automatic MSRP. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $44,300

Volvo volvocars.com

It’s important for even the top executives to have the personal ability to add up the numbers. Here are some of our picks for the best personal calculators outside of the company’s in-house accounting department, a mobile device or the computer itself. These stand-alone models will get the job done.

Canon MP11DX Desktop Printing Calculator

The perfect combination of useful and sophisticated features for the busy professional. This desktop, two-color printing calculator incorporates profit margin calculation keys that allow the user to calculate selling price or discount, based on the cost and desired profit margin. $39.99 usa.canon.com

Casio® MS-80S Desktop Calculator

This general-purpose desktop model is perfect for home or office. Eight digits (16-digit approximations), with Solar Plus power that works even in dim light.

Includes tax and currency exchange function, independent memory and threedigit comma markers. $8.99 casio-usa.com

Casio® DV-220 Dual-Display Desktop Calculator The calculator with large and small LCD displays for easier operation with dual display, 12-digit main and sub-display, currency conversion, profit calculation and a rounding selector. $16.99 casio-usa.com

HP 12C Financial Programmable Calculator An easy-to-use layout, one-line LCD display and efficient RPN data entry. Easily calculate loan payments, interest rates and conversions, standard deviation, percent, TVM, NPV, IRR, cash flows, bonds and more. $69.99 shopping.hp.com

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Photos courtesy of Volvo (left), Canon, Casio, HP (right, top to bottom)

All about safety is how many know Volvo.

This new R-Design version of the V60 T6 is also all about performance and styling. The T6 carries an in-line 3.0-liter six-cylinder turbo-charged engine that delivers 326 hp and 354 lb. ft. of torque. It is sporty and demonstrates a precision performance that is noticeably reliable and meets high expectations. Fuel-saving technology attributed to a redesign offers best-in-class fuel economies. The compact design is also being touted as an additional safety feature in the event of a collision.

An advanced all-wheel-drive system, Haldex®, is electronically managed, heightening performance by constantly monitoring speed, throttle, engine torque, engine speed and brakes. New paddle shifters offer faster and more precise manual shifting and enhance sportiness, meeting individual driver desires, while the six-speed transmission in automatic mode allows for hassle-free shifting.

Inspired by racing preferences, the R-Design model includes some upgrades to add to the sporty appeal and tough styling. The racing seats feature seating surfaces of high-friction durable nubuck textile with side support, keeping performance-minded drivers in their seats. The contrasting stitching and soft leather give a sporty luxury throughout the cabin, including the handbrake, gear shifter gaiter and center armrest.

Other notable upgrades to the always-sharp interiors are technological options that provide both convenience and functionality. The Volvo Navigation system and premium sound are all part of what one can expect, but the Adaptive Digital Display instrument panel offers themed choices, including Elegance (traditional appearance), Eco (a green background environmentally inspired look), or the Performance (a red background), and, in the center, a tachometer replaces the speedometer and vehicle speed is shown digitally. Other features include accent lighting, auto-dimming interior and exterior mirrors and a leather-covered R-Design steering wheel with 2015 Volvo V60 T6 AWD R-Design a thick rim and pronounced thumb supports.

City MPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

by Mike Hunter

Meals that matter

Power Lunch

Taco Temptations The taco is the thing these days. They come in few shapes and sizes, but many flavors. Enjoy the gourmet to the street taco. It may be the original “on-the-go” meal. For us, it is a great way to spend lunch.

Tacos Atoyac

This mom-and-pop is a true taste of what makes the taco special. All natural ingredients and a focus on flavor, these tacos are a not-to-be-missed event.

Battered fish tacos are reminiscent of the Oaxacan-style street taco that one must taste to truly get a sense of how flavorful and Mexican they really are.

1830 W. Glendale Ave., Phoenix (602) 864-2746 On Facebook @Tacos-Atoyac

Taco Guild

Housed in the old, historic church building at Osborn and 7th Street, this unique hot spot mixes the old with the new to make incredible tacos. Order from the Old World Taco menu or the New School Taco menu.

Homemade guacamole and other salads and sides make this a determined stop for the true taco aficionado.

546 E. Osborn Rd., Phoenix (602) 264-4143 • tacoguild.com

Photos courtesy of Taco Guild (left), The Clever Koi (right, top and bottom)

Taco Haus

This taco house is not simply about tacos. While its menu of tacos is the key attraction, with the Rotisserie Chicken or Crisp Pork Belly tacos, this joint serves up a whole host of other goods. The Cevicheria raw fish bar or the empanada dishes are a true testament to taste.

7318 E. Shea Blvd., Scottsdale (480) 991-3437 • tacohausaz.com

The Clever Koi: Urban Asian

Opening in December of last year, The Clever Koi is quickly becoming the single mosttalked-about restaurant in the Valley. Its unique style and unmatched concept only add to the incredible flavor and creative dishes.

The brainchild of chef/owners Jared Porter and Joe Absolor and owners Joshua James and Nick Campisano, this modern take on Asian food is tempting palates with local ingredients culminating to flavorful dishes known in Asian regions from Japan to China to Korea, Thailand and Vietnam.

Lunch is light and flavorful with three distinct salads. The Green Tea Soba is made with green tea noodles, snow peas, carrots, mushrooms, bean sprouts and pickled peppers tossed in a sweet chili dressing. The Thai Kale is a combination of green papaya, citrus, carrots and crispy won tons mixed with black kale and tossed in a hot and sour dressing. And the Beet Salad comes together with beets, Mizuna, shaved cucumber, pickled ginger and tempura bean curd with a lemongrass vinaigrette drizzled over the top.

Main dishes for lunch include the Lemongrass Chicken, which is wood-grilled and accompanied by Daikon radish coleslaw and Sriracha aioli. Choice of sides includes the Togarashi Fries or Hot and Sour Soup, among others. Noodle dishes include the Pork Ramen bowl with bacon, mustard greens, Shiitake and a soft egg. The Vegetable Chow Mein is so flavorful and includes a choice of Lemongrass Grilled Chicken, House Pork, shrimp or duck versions. Sides and occasional specials will entice diners to come back for their favorites and tempt their tastes for new and exciting flavors.

The setting is modern urban with a tinge of the eclectic. The partners wanted to truly reflect their character by creating a location that is unique and memorable. No matter the time of day, tables and bar are usually filled with patrons. Craft beers and house-made cocktails will delight (perhaps later in the day or during happy hour). The high-quality foods and inventive takes on Asian cuisine are what is making this place a true hot spot, with service that is quick and to the point — very much like the partnership of owners who created The Clever Koi. The Clever Koi 4236 N. Central Ave., Phoenix (602) 222-3474

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M a r c h 2014

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TEMPE CHAMBER

Advantage March 2014 – June 2O14 • tempechamber.org

Recruitment begins for Tempe Leadership Class XXX! Tempe Leadership is seeking applicants for its 2014-2015 program, celebrating the 30th anniversary of Tempe Leadership. Since 1985, more than 700 diverse, dedicated individuals have participated in the Tempe Leadership program. The program’s focus is to bring together like-minded individuals in the community to engage and challenge one another, learn more about the ins and outs of Tempe and, most importantly, make a real difference in the community.

The Tempe Leadership program runs for nine months from September to May and exposes class members to a wide variety of business, cultural, social and civic experiences that enrich their knowledge of Tempe, grow their social network and build their leadership capacity.

“Tempe Leadership had a huge impact on my life,” said Tempe Mayor Mark Mitchell. “It gave me the skills and the confidence that I needed to get more involved in my community and run for office. One of the reasons of where I am today is because I was involved in Tempe Leadership and Class XV.” Approximately 20 class members are chosen through a competitive process. Applicants must live or work in Tempe and must be a registered voter. Class members are expected to participate fully in the program, which generally requires two days per month and any additional time needed to complete the class project.

Anyone interested in applying for Class XXX can get more information and talk with current class members and alumni at a recruitment reception planned for Tuesday, March 18, 5:30 p.m., at The Handlebar, 680 S. Mill Ave. Hors d’oeuvres will be provided and no-host drinks will be available. Space is limited, and registration is required by contacting Courtney McIntyre at CourtneyMcIntyre@tempechamber.org or (480) 736-4281.

For more information about the application process, visit www.tempeleadership.org. Applications for Class XXX must be submitted by April 25.

Tempe Leadership, a private nonprofit 501(c)(3) organization, is a program of the Tempe Chamber of Commerce. For nearly three decades, Tempe Leadership has played a key role in bringing active, engaged community members together to effect positive and lasting change in the Tempe community.

Tempe Leadership Recruitment Reception When: Tuesday, March 18, 5:30 p.m.

Where: The Handlebar, 680 S. Mill Ave. RSVP to courtneymcintyre@tempechamber.org or (480) 736-4281.

Tempe Leadership Class XXIX

ARIZONA LEADRSHIP FORUM Te m p e C h a m b e r. o r g

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Tempe Chamber honors those who go above and beyond The Tempe Chamber of Commerce presented its 17th Annual Breakfast for Chamber Champions event at the Embassy Suites Tempe on Feb. 28.

This annual event honors those individuals and businesses that have gone above and beyond in their efforts to make Tempe a thriving community. Awards presented were the Spirit of Tempe Award, the Volunteer of the Year Award,

the Outstanding Community Leadership Award and the Business Excellence Awards.

The Business Excellence Awards finalists were Caliente Construction, The Dhaba, Landings Credit Union, Southwest College of Naturopathic Medicine, Sun Sounds of Arizona and the Tempe Mission Palms Hotel.

These awards promote the advancement of responsible business leadership in the

community and publicly recognize local businesses demonstrating a passion for excellence. Through the awards, the business community honors companies whose practices in business growth, employee development, community involvement and customer service exemplify excellence. The six finalists admirably embody those characteristics and were recognized for that distinction.

Caliente Construction Under the leadership of Lorraine Bergman, Caliente Construction weathered the real estate recession of the late 2000s and today earns nearly triple its revenues from 2006.

The company is consistently listed among Arizona’s top 50 contractors and was recently recognized as the fourth-largest womanowned business in Arizona. www.calienteconstruction.com

The Dhaba In the 10 years since its founding, The Dhaba/ India Plaza has become a comprehensive destination for Indian food and culture, serving nearly one million customers to date. It has earned an A+ rating from the Better Business Bureau. Its focus on quality, the local community, customer service, music and dining resulted in it being selected as ASU’s only South Asianapproved caterer. www.the-dhaba.com

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Landings Credit Union Landings Credit Union (formerly Tempe Schools Credit Union) has been serving the community since 1953. The new name pays tribute to its roots in Tempe and the city’s founding as a safe landing place for settlers crossing the Salt River. Offering banking and innovative financial solutions, it strives to provide its members with the advice and service they need to be financially successful. www.landingscu.org

Southwest College of Naturopathic Medicine (SCNM) SCNM has grown during its 20 years from a six-person nonprofit to a diverse organization with 249 full- and part-time employees. As a school of medicine and health sciences grounded in naturopathic principles, it is dedicated to the ideal that everyone deserves high-quality health care.

In addition to offering a four-year naturopathic medical degree, it manages a campus-based medical center and operates nine community health centers for underserved populations. www.scnm.edu

Sun Sounds of Arizona Sun Sounds of Arizona provides audio access to books, news, magazines and other information to people who cannot read print because of a disability. It began in 1979 with a single location in the Valley as a radio service. As time and the need grew, studios and offices were opened in Tucson, Flagstaff and Yuma. With a small staff and a force of 500 volunteers, it remains the only homedelivered reading service of current news and print-based information for 49,000 people. www.sunsounds.org

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Tempe Mission Palms Hotel The Tempe Mission Palms Hotel has been serving the community and its visitors since 1985. It is the No. 1-rated hotel in Tempe on Tripadvisor.com and received the Four Diamond AAA award. It features a rooftop pool and offers several restaurants, including the award-winning Mission Grille, Harry’s Place Lounge and poolside Cabana Bar & Grill. www.missionpalms.com

Last year’s recipients of the Business Excellence Awards were AlphaGraphics at Kyrene and Elliot and Statera.

The recipients of the 2014 Business Excellence Awards and the Volunteer of the Year were recently announced and honored at the Breakfast for Chamber Champions held Feb. 28 at the Embassy Suites Tempe. As of print time, the award recipients had not been named. To find out which finalists took home the awards this year, please contact the Tempe Chamber at info@tempechamber.org or visit www.tempechamber.org.

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Outstanding Community Leadership Award

Spirit of Tempe Award

Tempe Leadership awarded its highest honor, the Outstanding Community Leader Award, to Shana Ellis. Ellis, a native of Tempe, was named in January as the president and CEO of The Centers for Habilitation (TCH) in Tempe, a statewide nonprofit organization which has served people with disabilities since 1967. Ellis is also serving her second term on the Tempe City Council and is the current chair of the Metro Rail Board.

Ellis has served as chair of many organizations in the past and is a former president and longtime member of the Kiwanis Club of Tempe. She is a graduate of Tempe Leadership Class XIII and is still a dedicated volunteer to the program.

Tempe Leadership Board President Tanya Chavez said Ellis was an easy choice for the award. “Not only has Shana served our community well, but she represents the best of Tempe Leadership and serves as an example for other emerging leaders in our community,” said Chavez.

Jerry Brock was presented with the Tempe Chamber’s Spirit of Tempe Award at the 17th Annual Breakfast for Chamber Champions.

The award recognizes lifetime achievements of service, dedication and contribution to the community and honors hard work and strong commitment to improving the quality of life in Tempe.

A Tempe native, Brock founded Brock Supply in 1960, guiding its growth from a one-man operation into a nationally known name in the automotive world. He is deeply involved with the community and over the years has donated more than $1,000,000 to various charities, including the East Valley Boys and Girls Club, the American Cancer Society and The Center for Hope, a residential treatment program run by Community Bridges.

He has also been a generous donor to the Tempe Community Foundation endowment, a fund that focuses on Tempe’s future and quality of life for the next generation.

“Jerry embodies just what this community is about: Do good, help others do good, and don’t worry about who takes credit. He measures success not simply in reaching his goals but in helping others reach theirs as well. His unheralded involvement in local charities and causes has made a powerful impact on Tempe, and we are proud to honor him,” said Mary Ann Miller, president and CEO of the Tempe Chamber of Commerce.

T e m p e C h a m b e r A d v a n ta g e

Update Update Update Update Update State of the District: A Federal Update with Congresswoman Kyrsten Sinema The Tempe Chamber of Commerce presents State of the District with Congresswoman Kyrsten Sinema on March 21. Join our audience of community, educational, political and civic leaders as the newly elected Congresswoman provides an update on federal issues and shares her vision for the future of our district, state and country.

Congresswoman Sinema was elected in November 2012 as the U.S. Representative for Arizona’s 9th congressional district. A member of the Democratic Party, she has served in both chambers of the Arizona legislature, being

elected to the Arizona House of Representatives in 2005 and the Arizona Senate in 2011.

The breakfast event will be held at the Conference Center @ Rio Salado College, 2323 W. 14th St., Tempe. Registration opens at 8 a.m. and follows with breakfast and Sinema’s address.

Advance registration is required by calling (480) 967-7891. Seating is very limited. Please RSVP promptly to guarantee your spot. Once the event has sold out, no additional guests can be accommodated. We regret that no walk-ins will be permitted to enter the event.

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Cash out, move on – are you prepared?

You have taken care of your business, but the question is, “Is your business ready to take care of you?” Join the Tempe Chamber for its monthly Hot Topics and Lunch event as we explore exit planning with Kjell C. Andreassen, Certified Exit Planner, CExP, Acceler8 LLC. Each year, some 700,000 U.S. businesses change ownership. The business owner’s dream is to build a business, bring it to life and make it successful. However, it is how you plan your business exit strategy that will eventually determine your financial success. Just as buying and building a successful business take planning, hard work and a little luck, so does leaving it.

This presentation will give you some insight on

what exit planning is all about and give you a unique perspective on where you are with your business and where you want to go with it. You’ll get ideas on what issues need to be addressed and how best to approach them. Remember, each of your situations is unique and different from anyone else’s, so what you will take away from this presentation is a customized set of ideas from which to work.

Hot Topics and Lunch will take place Thursday, March 20, from 11:30 a.m. to 1 p.m. Cost is $25 for Tempe Chamber members in advance and $35 for non-members. Lunch is included. For location information and to register, call (480) 967-7891 or visit www.tempechamber.org. Learn more about the speaker at www.acceler8.net.

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twitter.com/tempechamber

tempechamber.org/blog

youtube.com/tempechamber

1. GROW YOUR BUSINESS Build a strong local reputation by engaging with business owners and leaders within your local market. Develop business leads and partners through the programs, events and committees offered through the Tempe Chamber of Commerce. Host a signature ribbon-cutting to bring visibility and awareness to your business.

2. STAY INFORMED Ground is breaking in Tempe! Local businesses are poised to take advantage of the economic development planned for this vibrant city. Are you? Keep up with the latest business development projects, trends and issues that impact the sustainability of your business.

As members of the Tempe Chamber of Commerce, you and your employees have access to exclusive discounts and programs. Through a variety of partnerships and affiliations, we are able to provide our members with discounts on legal services, identity theft protection, e-mail marketing and more, as well as provide access to educational programs and services.

Visit www.tempechamber.org to take advantage of these great benefits.

3. CONNECT The Tempe Chamber of Commerce is the city’s most respected business organization, celebrating over 100 years of working toward building a strong local economy.

4. PROFESSIONAL DEVELOPMENT Get better in every facet of your business by collaborating with and learning from your peers and experts in the field.

5. INFLUENCE GOVERNMENT Be a part of the conversation. Assist elected officials in making informed decisions on the issues that impact the business community.

6. NETWORKING Make new business relationships or strengthen existing bonds, growing your circle and your business.

7. SAVE MONEY Tempe Chamber members receive free Certificates of Origin, along with reduced costs on printing, office supplies, insurance premiums and a multitude of products and business services by taking advantage of offers provided to and by fellow Tempe Chamber members.

8. BE RECOGNIZED Annual Business Excellence Awards honor those individuals and businesses that have gone above and beyond in their efforts to make Tempe a thriving community.

9. GET INVOLVED Engage with your business community by investing your time, talents and expertise to help others grow and succeed.

10. ELEVATE YOUR BRAND Consumers think more favorably of businesses that join their local chamber, and are 63% more likely to purchase goods or services.

Grow

•

Connect

•

Invest

JOIN YOUR TEMPE CHAMBER OF COMMERCE TODAY www.tempechamber.org

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480.967.7891

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Board of Directors Chairman of the Board: Jeff Mirasola Chair-Elect: Kristine Kassel Treasurer: Tim Ronan Mary Ann Miller, President and CEO maryann@tempechamber.org Sean Donovan, Vice President, Media and Program Development sean@tempechamber.org Julie Flanigan, Director of Finance julieflanigan@tempechamber.org Shari Hodziewich, Membership Retention shari@tempechamber.org Melody Johnson, Vice President, Membership Development melody@tempechamber.org Courtney McIntyre, Director of Operations courtneymcintyre@tempechamber.org Daniel Milner, Membership Development danielmilner@tempechamber.org Sachiyo Spires, Communications Director sachiyo@tempechamber.org

Vice-Chairs: Aqeel Shahid, Liz White Immediate Past Chair: Jack Pisano Directors: Leslie Barrett, Nigel Brooks, Steve Eberhart, Misty Howell, Joe Hughes, Dave Long, Kelly Lorenzen, Mary Palomino, Laura Robertson, Randy Schultz, Jackie Thompson, Brian Wood Ex-Officios: Andrew Ching, Hollie Costello, Stephanie Nowack, Virgil Renzulli Committee Chairs:Â Peter Adams, Tanya Chavez, Harvey Gibson, Jeff Heisner, Dawn Hocking, Vicki Kringen, Dave Long, Kelly Lorenzen, Jack Pisano, Ed Scannell Tempe Chamber of Commerce 909 E. Apache Blvd.

Tempe, AZ 85281 (480) 967-7891

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@inbusinessmag

Arizona Technology Report Arizona Technology Council: The Voice of the Technology Industry

In This Issue CEO Network…Page 2 SciTech Festival…Page 3 Business Essentials…Page 6

Who We Are The Arizona Technology Council is Arizona’s premier trade association for science and technology companies.

Phoenix Office

2800 N. Central Ave., Suite 1920 Phoenix, AZ 85004 Phone: 602-343-8324 Fax: 602-343-8330 info@aztechcouncil.org

Tucson Office

The University of Arizona Science and Technology Park 9040 S. Rita Road, Suite 1150 (near I-10 and Rita Road) Tucson, Arizona 85747 Phone: 520-382-3281 Fax: 520-382-3299 tucson@aztechcouncil.org

President’s Message When the Arizona Technology Council released its 2014 Public Policy guide, we made education’s connection to innovation and economic development clear in our agenda. Key priorities include supporting the alignment of education with employer needs, especially in the areas of science, technology, engineering and math; ensuring adequate funding and resources for the statewide data system; and recruiting and maintaining highly effective teachers and school leaders.

However, none is more important than continuing the implementation of Arizona’s College and Career Ready Standards and providing teachers with the necessary resources, including a new aligned assessment.

Study after study tells us that not only do our K-12 students perform no Steven G. Zylstra, President and CEO, higher than the middle of Arizona Technology Council the pack but 25- to 34-yearolds ranked 12th in the world in college attainment, barely matching the levels of their parents, while students outside the U.S. are surpassing theirs. Business and education

Management and Staff Steven G. Zylstra

Deborah Zack

Ron Schott

President and CEO

Senior Director, Membership Services

Executive Emeritus, Phoenix Office

Melissa Craven

Executive Emeritus, Tucson Office

Leigh Goldstein Vice President, Operations and Events

Administrative/Executive Assistant

Don Ruedy

Anne Rody

Alex Rodriguez

Justin Williams

Director, Finance and Administration

Director, Tucson Office

Executive Emeritus, Tucson Office

Merry Lake Merrell

Editor

Director, Marketing and Communication

aztechcouncil.org

March 2014 – June 2O14 aztechcouncil.org

Don Rodriguez

Jeremy Babendure, Ph.D. Executive Director, Arizona SciTech Festival

leaders alike have noticed skills gaps of high school graduates in the workplace and college. These leaders along with teachers from Arizona and 47 other states worked to develop the new standards for America’s students.

These standards, which set grade-level expectations for students in math and English language arts, are consistent with the highest performing countries in the world and can help ensure all students are prepared to succeed after high school in the workplace and job advancement as well as take coursework without remediation.

Teachers have been working hard across Arizona to implement these standards since they were adopted by the Arizona State Board of Education in 2010. In the meantime, our locally controlled public school districts are still deciding on the curriculum itself— how students will be taught, and what books and materials will be used.

A small but vocal minority of people are concerned these standards are a federal intrusion on local education and parents’ rights but they are misinformed. The good news is there is overwhelming support for the standards among leaders in business, education and economic development. Business leaders, including members of the Arizona Technology Council and the Arizona Chamber of Commerce and Industry, testified before a joint meeting of the state Senate and House Education Committees and appeared repeatedly at hearings on the College and Career Ready Standards in 2013.

In addition, results of a recent poll revealed Arizonans support implementing the standards and tests. This support holds strong regardless of gender, age, ethnicity, education level, partisan affiliation, or region of the state.

To learn more, go to the Arizona Chamber’s site for business leaders in support of the College and Career Ready Standards at www. graduatepreparedaz.org. For additional information, check out ArizonaAimsHigher.org.

I invite you to join the effort. We need and want all Arizona students to reach their highest potential.

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Peer Review CEO Network participants turn to each other to make the right call Thad West, CEO of Isos Technology, recalls being a bit reluctant to join the Arizona Technology Council’s CEO Network last year, not knowing what to expect. Fast forward and he calls renewing his membership for 2014 “a non-brainer.” He says, “It has become an invaluable resource, and a first point-of-contact for sharing and collaborating with fellow industry leaders.” Brian Blakley, founder and president of IT services provider Mytek, agrees his own return to the network is worth it. “It can be lonely at the top and it is extremely valuable to share issues, and give and receive hard-hitting, in-your-face feedback,” he says Since its launch in 2008, the CEO Network has offered members a non-competitive environment for sharing experiencebased knowledge to solve problems faced by every CEO. For West, the monthly meetings provide a forum for discussions about an array of issues facing businesses today—from tax obligations for corporations to the implications of the Affordable Care Act. “I’ve personally had the opportunity to discuss financial metrics, expansion plans, marketing efforts and more with a variety of industry experts,” he says. “These discussions help shape and hone the vision I have for the future of Isos Technology,” which offers solutions in software development, and mobile and information technology.

The facilitator for the meetings since the 2013 season has been Margo Boster, co-founder and CEO of ImpaQ Solutions, which provides services such as leadership training and team building for technology firms. Boster herself has benefited from what she calls an “incredible experience” because it has helped her learned more about Arizona’s technology community after moving here from Virginia as she listens to the participants’

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questions. “The value of the different perspectives is fascinating,” she says.

Second-Stage Aid This year’s participants are divided into three groups—two in Phoenix and one in Tucson—that meet once a month. Each is made up of CEOs, presidents and owners of second-stage companies that have been in business at least three years and have more than $1 million in annual revenue.

Meetings feature relevant topics with a discussion of business issues presented by a member. Presentations by subject matter experts on topics of interest determined by the members are scheduled as requested. The CEO Network is not a “leads” group or intended for members whose companies are in a turnaround situation.

Applicants should know there are commitments if accepted.

Each member must sign and adhere to a confidentiality agreement. It is mandatory that participants attend and participate in a minimum of 10 monthly meetings or face other members potentially asking the policy offender’s removal from the group. Each person must offer at least two business issues for discussion and leaders from competing companies are not placed in the same group.

While this year’s groups are comprised of second-stage company leaders, future groups could include those from earlystage and startup firms if enough people apply. For additional participant information, including fees for joining a network next year, contact the Council at 602-343-8324 or events@ aztechcouncil.org.

Tie That Binds Arizona SciTech Festival returns with events for state’s communities For the third year, communities throughout the state will come together to create new bonds among residents, business and educators as well as learn new lessons in science, technology, engineering, arts and math. All this is accomplished in the Arizona SciTech Festival.

The event will be held at different venues in Arizona and be open to the public. The calendar of events began in February and will end in April.

“The Arizona SciTech Festival is not only an opportunity to showcase to the local community the importance of science, technology and innovation in their lives,” says Executive Director Jeremy Babendure, “but also a great strategy to convene leadership from business, community and education to collaboratively align their assets.”

Here are just a few of the events. More events and details can be found at www.azscitechfest.org.

10 a.m. to 2 p.m.

STEM is Extraordinary at Cox! Cox Creative Studios 17602 N. Black Canyon Hwy., Phoenix Experience the science and technology that fuels The STEM Journals and your Cox telecommunications services as well as hands-on television operations in front of and behind the cameras.

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4 to 7 p.m.

Medical Mystery Tour

Midwestern University 19555 N. 59th Ave., Glendale Activities will include a “CSI” investigation of teeth marks in the dental simulation lab; a medical case scenario with a high-tech mannequin like those on “Grey’s Anatomy;” a vision training workshop demonstrating techniques for improving hand-eye coordination, peripheral vision, and more; and many other interactive science and medicine labs.

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9 a.m. to 3 p.m.

Science of Swimming at Your Valley YMCA

Various sites Four YMCA branches will host the live citizen experiment. To celebrate this exciting event, all YMCA locations will be open to the community with no guest fee. Space is limited so pre-register at the specific YMCA branch you plan to attend.

Spectators will be welcome.

aztechcouncil.org

A participant in ASU’s 2013 Open Door event

9 a.m. to noon The Science of Aviation @ West-MEC West-MEC Aviation Facility 6997 N. Glen Harbor Blvd., Glendale Tour the airplane hangar for a look at airplanes and aircraft equipment, create paper airplanes for an air glider challenge on site, let your creativity soar in a LEGOs building workshop, check out live demos of VEX robotics technology, and participate in other exciting STEM activities.

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March 10 a.m. to 7 p.m.

Southwest Maker Fest Downtown Mesa Main St. between Center St. & North MacDonald Discover what people are making, learn new techniques, start experimenting with your own ideas, have fun and meet others who love DIY, art-making, crafts, interactive technology, urban farming, culinary arts and more.

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10 a.m. to 2 p.m.

Dragonfly Day 2014 Rio Salado Central Avenue Trailhead 2439 S. Central Ave., Phoenix Families are invited to join in expert-led walks to the demonstration wetland where they can view dragonflies, participate in water-related activities, visit educational booths, and view artwork related to water while enjoying local food.

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11 a.m. to 2 p.m.

Open Door @ ASU West Arizona State University – West Campus 4701 W. Thunderbird Rd., Glendale Offers teachers, kids, and life-long learners dozens of events and activities from the math and natural sciences, arts and cultural studies to behavioral sciences, humanities and the statewide Rubix cube competition.

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Arizona Technology Report

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Full Agenda Plenty of public policy action for Council at Arizona Capitol

By Dianne McCallister Measures introduced by the Governor’s Office and the Legislature—many with the Arizona Technology Council leading their development—have the potential of moving the state toward stronger economic development while giving the technology community what it needs to compete at a higher level.

Gov. Jan Brewer opened the second regular session of the 51st Legislature with her final State of the State address in which she reflected upon how far Arizona has come since 2009 with the creation of nearly 175,000 new jobs and $4.5 billion in new capital investment. She cited her administration’s push for sales tax simplification and lower taxes on business property and equipment, capital gains and corporate income as causes for the improvement in Arizona’s business environment.

Brewer introduced the final pieces to her economic competitiveness package, which she has been working on throughout her tenure as governor.

She called taxation a key component of economic competitiveness because it directly impacts a company’s cost of doing business. Since 2011, Arizona’s tax code has undergone some major reforms, including significant tax changes such as adoption of the Arizona Competitveness Package and reform of the Transaction Privilege Tax. Though Arizona is much more competitive and was ranked by Forbes magazine in 2013 as first in the nation for projected employment over the next five years, there are still a number of areas in its tax code that need to be addressed so they are more in line with Brewer’s desire to make Arizona even more competitive.

One area she wants to fix before her tenure ends is providing a sales tax exemption for the purchase of electricity used to power equipment in the manufacturing process.

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techcouncil.org/advocacy/publicpolicyguide.

A PDF of the complete 2014 guide is available at www.az

The governor will be developing a package to address this issue as well as other inconsistencies in the tax code.

Renewed Effort As the governor was wrapping up her address, the Council already was in the halls of the Arizona Capitol to regain support for two measures that were received favorably in the last session but stopped short of becoming law.

HB2219 Tax Credit; Research Activity; Refunds expands the refundable portion of the Research and Development (R&D) tax credits from the current $5 million limit to $10 million in the first year then to $15 million for each subsequent year.

Sponsored this session by Rep. Karen Fann (R-District 1), the measure passed out of both the House and Senate last session with more than two-thirds of both chambers supporting the measure.

But due to budget constraints, Brewer

vetoed the bill. In her veto letter she indicated she was willing to review the proposal again, leading the Council to make the effort for getting the measure reintroduced this year.

The current program has proven to be a very successful. It has offered the chance for newer R&D businesses, whose principal concern is cash flow, to reinvest the money from their refunds back into their businesses for additional research and development. For every dollar that is awarded, companies have spent approximately $14 on R&D. Expansion of this program would not add to the state’s R&D tax credit obligations; it actually would reduce them by 25 percent since only 75 percent of the credit would be refundable.

A side benefit is annual wages paid by the recipient companies are about $80,000—64 percent higher than the state average.

Another measure returning for consideration is HB2432 Tax Credit;

Insurance; Investment Fund, sponsored this time by Rep. Bob Thorpe (R-District 6). This legislative proposal would create a state-sponsored, early-stage investment fund for technology firms using insurance companies’ tax credits that offset insurance premium taxes. The investment fund would be capitalized over three years with $10 million in the first year and $20 million in the remaining years. The state would be reimbursed the $50 million from revenue of investment returns. The program’s long-term goal is to return enough profits that funds would be permanently available for early-stage tech companies. Arizona is surrounded by states that have already created programs such as these, so implementation of this legislation would make Arizona more competitive in this critical stage of a company’s development.

Last year this proposal backed by the Council passed out of the House with a majority of the membership supporting it as well as approved by a Senate committee.

Unfortunately, due to the 2014 budget discussions and tensions surrounding Medicaid expansion, the bill never received a floor vote in the Senate.

Tax Credit Boost The Arizona Commerce Authority, which the governor created to effectively market the state to prospective employers, is bringing forth a package to recapitalize and extend the life of the Angel Investment tax credit. Currently, the ACA may authorize up to $20 million in tax credits to qualified investors on a first-come, first-served basis.

This tax credit has proven to be instrumental in helping companies find investments during an integral part of development.

Rep. Tom Forese (R-District 21) is sponsoring HB2272 Tax Credits; Capital Investments; Employment, which extends the life of the Angel Investment tax credit program by five years to June 30, 2021, and also increases the amount of tax credits that the Authority may approve from $20 million to $40 million. The bill also increases the maximum total amount that a qualified investor can invest to $500,000 from $250,000. The Council is supporting this proposal, recognizing how critical it is to attracting businesses to Arizona.

Dianne McCallister is a lobbyist at Public Policy Partners, which has represented the Arizona Technology Council at the Arizona Legislature since 2001.

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Business Essentials Program offers members products, services at discount rates It’s 2 a.m. and your IT employee wakes up. Although half asleep, he knows he just doesn’t feel right. Head to ER? Urgent care? How about his simply picking up the phone so he can talk with a nurse.

DialNurse offers the chance to get fast answers about what’s wrong without driving anywhere or tossing and turning until a primary care physician arrives at the office. Callers reach a professional nurse who can make an evaluation based on details of the symptoms.

The services are just some of those offered to Arizona Technology Council members through its Business Essentials Program, which provides discounts on the products and services technology businesses need most. Partner companies are active Council members committed to providing high-quality products and services with highly reduced prices solely for other members.

DialNurse provides members a 20-percent discount for its one-time service or monthly subscription plans.

In most cases, 60 percent to 70 percent of medical cases have no need for a physician or treatment in an emergency room, says Gunjan Goel, president and co-founder of Mesa-based DialNurse.

That means the odds are callers will get the instructions they need to feel better. It’s only in the other 30 percent of cases that the nurse will suggest the caller get to a physician, he says.

‘Real-Time Action’ In creating DialNurse, Goel recognized there should be more “real-time action” when it comes to healthcare instead of patients needing to wait. “We are trying to break those barriers,” he says.

In fact, he’s laid the groundwork for a separate service to talk with a physician. That means 80 percent to 90 percent of his callers should get the services they need. “We’re the only company (in the nation) that offers both capabilities,” he says.

It is also the only telehealth service provider in the Business Essentials Program. Each year the Council chooses partners to participate in the program. Besides DialNurse (www.dialnurse.com), the service and product providers for 2014 are: • Cloud-based services by CloudNet Group (www.cloudnetgroup.com) • Employee benefits program by Corporate Benefit Solutions (info@aztechbenefits.com) • Mobile app development by Moofwd (moofwd.com)

• H osted exchange and virtual servers by onTop Technology (www.ontopcorp.com) • Employment law and HR services by Mountain States Employers Council (www.msec.org) • Inbound marketing services by Prism Global Marketing Solutions (www.prismglobalmarketing.com) • 401(k) multiple employer plan by Scottsdale Wealth Management Group (marketing@aztechcouncil.org) • Website design and development by Tempo Creative (www.tempocreative.com) • Online education by Thunderbird Online (thunderbirdonline@thunderbird.edu) • Monthly IT managed services by Trans-West Network Solutions (www.twns.com) Interested in learning more about the Business Essentials Program or checking if your organization would qualify as a partner? Email marketing@aztechcouncil.org.

Criteria for Participation in Program • Discount to members must be substantive.

• Partner must be Council member in good standing.

• When appropriate, partner must be willing to promote the program to clients and customers through email marketing, company newsletters and company website.

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• P artner must be actively attending Council-sponsored events (minimum six events annually).

• Partner must include a revenue-sharing component with the Council.

• Partner must sponsor one AZTC event.

Cybersecurity Summit Businesses can learn how to stay on guard As Big Data seems to get bigger every day, it raises the question: How safe is my data? If you’re in business, the threat is very real.

Consider these facts from Symantec regarding 2012: • 30 percent increase in Web-based attacks • 31 percent of all targeted attacks aimed at businesses with fewer than 250 employees • 32 percent of all mobile threats steal information • 42 percent jump in targeted attacks These types of results are a key reason the Arizona Technology Council is presenting its first Cybersecurity Summit. The May 7 event will be held 12:30 to 6:30 p.m. at Hilton Scottsdale Resort & Villas, 6333 North Scottsdale Road.

The Summit will offer the chance for business and government executives to learn about the threats, vulnerabilities and consequences related to data security and privacy issues. Highlights will include a panel discussion, presentations and a keynote speaker. In addition, an expo will feature Council members who will demonstrate their products and services designed to protect intellectual property and customer data.

“Most executives and IT professionals realize that hackers and cyber-attacks are not going away. ‘What is required? What is our exposure? What should we do differently?’ These are questions that every executive should be asking,” says Kris Carlson, chair of the Council’s Cybersecurity Committee. “The Cybersecurity Symposium is an opportunity for C-suite executives to learn what services are available to strengthen their company’s defenses and what others are doing to protect themselves.”

Carlson is an associate at the Phoenix office of Polsinelli law firm, where he handles compliance matters that arise from laws regulating the collection and storage of electronic data.

Event Details 12:30 – 1:00 p.m.: Registration/sponsor expo 1:00 – 1:15 p.m.: Opening remarks 1:15 – 2:00 p.m.: General business concerns 2:00 – 2:45p.m.: “Anatomy of a Healthcare Data Breach” 2:45 – 3:00 p.m.: Break 3:00 – 3:45 p.m.: “How Intel Protects Itself” 3:45 – 4:30 p.m.: Keynote – Howard Schmidt, retired special assistant to the president, cybersecurity coordinator at executive office of the president, White House 4:30 p.m.: Closing remarks 4:30 – 6:30 p.m.: Cocktail reception/sponsor expo

Cost AZTC member: $40 Non-AZTC Member: $60 (includes light appetizers and reception)

New Team Member Craven Serves In Role to Support CEO and Staff After serving in a series of roles in toplevel business and personal administration, Melissa Craven has joined the Arizona Technology Council as its administrative/ executive assistant to help manage its growing membership of more than 750 member companies as well as day-to-day office needs.

One of the key responsibilities for Craven is to assist President and CEO Steven G. Zylstra with scheduling his appointments, travel and calendar items, especially as

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he also assumes duties as chairman of the Technology Councils of North America.

For visitors to the Council’s new offices in uptown Phoenix, she likely will be the first person they see, as Craven provides front desk duties, including helping members and vendors as they arrive. She also will assist staff with customer service, conference and event planning, and producing business and creative materials.

In her role, Craven says she looks forward to having “the opportunity to

observe progressive companies, like our members, that recognize technology strength and expansion in our community, nationally and globally.”

Most recently, she was executive assistant to the president of Cazenave Consulting Group in Marin County, Calif., where duties included writing and editing as well as coordinating special events. She also was executive assistant to the chief operating officer and chief medical officer of Marin Community Clinics.

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Stay Cool,

Stay Local Summer Offers Mean Stay Here!

San Juan Islands

Los Cabos

Arizona Czech Republic

Great deals, destinations and more inside‌

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Pointe Hilton Tapatio Cliffs Resort, Phoenix

Lopez Island, in the San Juan Islands

El Arco, Cabo San Lucas

Mikulov, Czech Republic

ool, L Stay CL oCA

StAy Summer San

an offers Me

Stay Here!

Los Cabo

Arizona ublic

Czech Rep

ds Juan Islan

ations and

als, destin

Great de

Summer Adventure Near and Far

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The popular You Are Here guide to attractions for locals and visitors blew out the boundaries last year when it expanded its view to national and international destinations as part of In Business Magazine. We offer this insertion twice yearly to inform our In Business Magazine readers (one of the best local demographics of travelers) of many of the great getaways and travel destinations from our hometown.

But some great getaways are right here in our own backyard. So, “Stay Cool, Stay Local — Summer offers mean ‘stay here.’” This spring/summer edition showcases a few of the resorts that, in high season, draw guests from around the world but now are focused on creating an experience for the folks here at home that takes them “away” to a different paradise.

Proximity helps keep our neighbor to the south a perennial favorite. One of the best areas to vacation in Mexico is Cabo, offering miles of beaches and such other ocean sport as scuba diving for daytime play and similarly extensive options in its nightlife.

There’s great seaside and water fun northward, too, in the Pacific Northwest. Off the coast of Washington state is a cluster of islands known as the San Juans, which is a popular playground in the summer — in fact, it earned top spot in the Travelers’ Choice Awards by TripAdvisor last year among U.S. island destinations.

This edition of You Are Here also travels to Europe, to the fascinating although lesser-traveled country of the Czech Republic. Home to numerous grand castles and cathedrals, it also delights with stunning natural scenery and some unique tributes to its national heritage.

Make it a great summer!

Enjoy this issue of You Are Here: Worldwide Travel Guide as we present summer 2014. For the summer and winter seasons, In Business Magazine readers can expect the You Are Here insertions dedicated to upcoming travel in March and September, respectively, each year. Bon Voyage!

Let us know some of your favorite travel destinations or to advertise in our travel guide: editor@inbusinessmag.com advertise@inbusinessmag.com www.inbusinessmag.com

ide…

more ins

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Pointe Hilton Tapatio Cliffs Resort

Phoenix: The Coolest Backyard

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Local resorts prove there is plenty to do — all without boarding a plane

by Lauren Caggiano

Phoenix’s robust resort scene is not just for tourists. The spring and summer are ideal times to take advantage of local attractions because it’s off season. (Great savings of 50 percent off peak rates can be found at several resorts.)

A top question is likely to be, “Where’s the water?” Pointe Hilton Tapatio Cliffs offers acres of water fun in its Falls Water Village, which includes a 138-foot enclosed waterslide. At The Phoenician, guests will find what may be the area’s longest waterslide (165 feet) and a cascade of waterfalls among its aquatic attractions. The surf ’s up at the Westin Kierland Resort, where a wave pool invites guests to try their skill at surfingalternative flowboarding. There’s a waterslide, too, of course, as there is also at the Arizona Biltmore. And at the Biltmore, guests can refresh or relax at its Catalina Pool, which claims honors as Marilyn Monroe’s favorite.

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Foodies don’t have to go far to take in the region’s culinary delights. The Different Pointe of View restaurant at Pointe Hilton Tapatio Cliffs is a go-to destination for professionals across the Valley for power dinners. Offering approachable fine dining, every seat in the house features stunning views of the city skyline and desert mountains. Chef Anthony DeMuro has perfected seasonal menus that emphasize locally sourced ingredients and superfoods.

What better way to polish off a great meal than a few cocktails? Enjoy premium cocktails, beer or wine with stunning views of the city skyline at The Terrace Room, the resort’s lounge adjacent to the Different Pointe of View restaurant. The Terrace Room’s expansive patio offers the perfect setting for enjoying Arizona’s starry nights.

Across town at The Phoenician, not to be missed is J&G Steakhouse, featuring classic cuts of meat and fresh seafood, inbusine ssmag.com

from the vision of world-renowned chef and restaurateur Jean-Georges Vongerichten; and Relish Burger Bistro, featuring signature American Kobe gourmet burgers, tempting appetizers, decadent desserts and the largest collection of tequila in the State of Arizona.

At Talking Stick Resort, one of the largest of its kind in Arizona, guests are invited to savor the flavors and take in the panoramic views from the award-winning Orange Sky Restaurant. Looking for south-of-the-border? Old World-inspired eatery The Mission is a sensory treat. Here, diners will find a unique menu of modern Latin cuisine and hand-pressed cocktails, in a setting that is both elegant and intimate.

Just as a good meal is a treat for taste buds, resort spas can be oases for relaxation. Each offers guests a wide variety of facial and skin treatments, massages and salon services in world-class facilities. The Spa at Talking Stick is as much a visual treat as it is a sensory one, as it provides an incredible view of the Valley.

Active types will be at home at The Phoenician’s 250 acres at the base of Camelback Mountain. A variety of on-property amenities includes a 27-hole championship golf course, nine swimming pools, an 11-court tennis facility, and a Forbes FourStar spa with a 24-hour fitness center.

Whether it’s kitsch, a vibrant nightlife or historical value, many of these venues have earned a reputation for their unique traditions. For example, Hotel Valley Ho has built upon a tradition of promoting all things retro. In every aspect of the property,

Hotel Valley Ho

Arizona Biltmore Resort & Spa

Balcony at Orange Sky of Talking Stick Resort, looking east over the Talking Stick Golf Course to the Superstition Mountains

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from the architecture to the décor, this hotel manages to exude vintage ’50s charm without appearing dated.

If Hotel Valley Ho is hip, the Talking Stick Resort’s shtick is all about entertaining. It takes “dinner and a show” to the next level with three venues under one roof. Think big name concerts, intimate live music shows, concerts, standup comedy and performances, and even a dance club. With so many options, there’s no excuse to be bored here.

Just as Talking Stick has garnered attention for its nightlife, the Arizona Biltmore holds its own when it comes to distinction and traditions. History buffs will take delight in an opportunity to see the property from a historical perspective. The hotel offers History Tours on Tuesdays, Thursdays and Saturdays, 10 a.m.-11:30 a.m. Tours are free to registered hotel guests and just $10 per guest not staying in the hotel. Guests are required to reserve a spot, as space is limited on the weekly tours and fills up quickly.

Another Biltmore “can’t miss” is the high tea ritual in the lobby. The menu consists of sandwiches, desserts, pastries and, of course, a wide selection tea. Seating is offered at noon and 2 p.m. on Thursday through Sunday.

For both newcomers to the area and seasoned locals, these resorts provide a great opportunity to put the pause button on life for a few days, without the hassle of extensive travel. These local escapes prove that sometimes the best things really are in front of your nose!

When You Visit Lodging

Dining

Arizona Biltmore Enjoy comfortable, classic accommodations and all the best dining the Arizona Biltmore has to offer with this allinclusive package, valid June 1-Sept. 4. Included are classic accommodations, breakfast for two, lunch for two, dinner for two, 30 percent off spa a la carte services, free self-parking and resort charge. For reservations, call (800) 950-0086 and mention code P6, or book online at www.arizonabiltmore.com and choose “All-Inclusive” package. www.arizonabiltmore.com

Barrio Café Chef-owner Silvana Salcido Esparza’s a well-traveled lady, and it’s evident by the menu options. Guests can savor such culinary creations as Mexico City-style chicken enchiladas topped with tomatillo cream sauce and slowroasted, fork-tender cochinita pibil (pork with achiote rojo and sour orange), a Yucatán specialty. Unparalleled flavor and mouthwatering presentations will give diners a whole new perspective on Mexican cuisine. www.barriocafe.com

Hotel Valley Ho Reserve a three-night stay, and the fourth night is free (fourth consecutive night only) — available for stays through Dec. 31, 2014. Every Wednesday and Thursday, save up to 50 percent on some of VH Spa’s most popular treatments; enjoy 90 minutes of treatments and a glass of wine or Champagne for only $99 (regular price $190). www.hotelvalleyho.com

Bink’s Midtown A vegetarian’s haven, Binks offers a dedicated menu for veggies alone, all sourced locally. Notable features include a bar, a large patio with a fireplace in the front, and outdoor patio. www.binksmidtown.com

The Phoenician Reserve now for three-night stays anytime this year (by Dec. 31), and enjoy a complimentary fourth consecutive night, $100 in food and beverage credit (one per stay) and complimentary upgrade at check-in, subject to availability.

Reserve online, through a preferred travel professional or by calling (866) 716-8136. Ask for promotion code ZS4. www.thephoenician.com Pointe Hilton Tapatio Cliffs Resort Tee up this year with the Pointe Hilton Tapatio Cliffs’ Stay and Play package. This astounding package includes a one-night stay, breakfast for two and one round of golf at the scenic Lookout Mountain Golf Club. www.tapatiocliffshilton.com Talking Stick Resort Don’t miss the resort’s kickoff of its summer pool party series, in April 2014. Guests can enjoy cocktail specials, cabana rentals and live music all summer long every Saturday and Sunday. The weekend celebration will be even bigger and better than before as the newly remodeled pool area now includes a stage for outdoor concerts. www.talkingstickresort.com

Quiessence Delightfully unassuming is Quiessence at The Farm at South Mountain. Quiessence at The Farm delivers a truly “farm-totable” experience, using locally sourced produce, meat and wine to create a refined rustic menu. That means cheeses, artisan breads, handcrafted pastas and local produce. www.thefarmatsouthmountain.com/quiessence-restaurant The Tuck Shop This ‘50s era building sets the tone for casual comfort food and fine spirits. Enjoy one (or more) of its 20 wines, or locally brewed beers from Four Peaks Brewery on tap that includes a special brew called Tuck Shop Ale. www.tuckinphx.com

Shopping Biltmore Fashion Park Biltmore Fashion Park is synonymous with high-end retail.

Stores include Saks Fifth Avenue, Brooks Brothers, Cole Haan, The Clotherie, Cornelia Park, Escada, Hyde Park Jewelers, Julia Baker Confections, Macy’s and Pottery Barn.

There is also a selection of local, independent retailers. www.shopbiltmore.com Kiss Me Kate Kiss Me Kate Boutiques speak to the fashion-conscious woman. Their attire is appropriate for all occasions, including work, sports events and cocktail parties. They also specialize in many one-of-a-kind items, making each store a shopping mecca for unique gifts in jewelry, handbags, belts and scarves. www.kissmekateaz.com Scottsdale Fashion Square Scottsdale Fashion Square, just minutes from The Phoenician and the largest indoor mall in Arizona, offers a wide selection of department stores and luxury retailers, including Barney’s New York, Neiman Marcus and CH Carolina Herrera. www.fashionsquare.com

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Lime Kiln Lighthouse on San Juan Island

San Juan Islands: Where Life Moves a Little Slower

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These charming islands of the Pacific Northwest are renowned for their natural beauty

by Lauren Caggiano

The San Juan Islands off the coast of Washington state have earned a name for themselves as a mecca for the adventurous in spirit. Designated No. 1 Island in the U.S. by TripAdvisor Travelers’ Choice awards in 2013, the islands are on many travelers’ wish list.

The San Juans are nestled between three cities — Seattle; Vancouver, B.C.; and Victoria, B.C., surrounded by the Salish Sea. Of the 172 named islands in the San Juans, three of them — Lopez, Orcas and San Juan — have accommodations, attractions and amenities for visitors. Although the islands are geographically secluded, they are fairly accessible. Once in Washington state, vacationers can hop on a scenic ferry ride or flight from the mainland.

The islands really come alive in the spring, which is known as “opening season.” Visiting during this quiet season before summer affords visitors a private view of the sweeping sky and sea vistas and iconic lighthouses that visitors have come to cherish. Spring is also a great time to stop by a farmers’ market or to bicycle through rural settings where daffodils mark the sites of old island

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homesteads and newborn lambs dot the landscape. The Tour de Lopez in late April is recommended — in what Lonely Planet calls one of “The World’s Top 10 Cycling Routes.”

Those wishing to escape Arizona’s grueling desert heat will delight in the islands’ mild climate, which encourages outdoor recreation. (Count on temperatures around 70 degrees in the summer and 40 degrees in the winter.) There is plenty of sunshine, too. The islands boast an average of 247 days with sunshine annually and about half the rain of the mainland.

Sea kayaking, hiking, biking, birding and scuba diving are popular outdoor activities. Looking for agates and watching for wildlife are options for those seeking a slower pace. The latter has become synonymous with the islands. Whale and wildlife watching operators begin taking visitors out to see the 80 endangered orca whales which frequent the islands, typically April through September. Kayaking tour companies take both experienced and inexperienced visitors out on threehour to several-day tours to view harbor seals, porpoises, eagles and more. inbusine ssmag.com

While most associate the San Juans with whales and wildlife, the islands have recently been dubbed the “Gourmet Archipelago” for fresh seafood and farmto-table restaurants, boutique wineries and the oldest cidery in Washington state. Backdoor Kitchen has earned a reputation for high-quality international food and drink in a unique and tranquil atmosphere. Its owners strive to use farm-fresh ingredients and prepare all their dishes from scratch.

Visitors can channel their inner sommelier at Lopez Island Vineyards, a family-run winery producing fine wines from estate, organically grown grapes and select vineyards in the Yakima Valley. Lopez Island Vineyards is one of two wineries located in the islands. The owners invite guests to frequent their tasting room, which boasts delicious wines, including island-grown Siegerrebe and Madeline Angevine.

Whether it’s through fine dining, wine or activities, people on vacation here experience “island time.” Indeed, life seems to move at a slower pace.

They go back to “America,” as islanders refer to the mainland, renewed. While there is plenty of nature, there is also nurture. After a day in the fresh air, a relaxing massage makes for a relaxing conclusion. Located on the garden level of the historic Moran Mansion on Orcas Island, The Spa at Rosario is particularly inviting with a unique turn-of-the-century

When You Visit Lodging Boardwalk on the Water Enjoy a Spring Break special, March 1–April 30. www.orcasislandboardwalk.com Discovery Inn Get in on Spring Break savings, March 15–April 30. www.discoveryinn.com

Lopez Island

Old Trout Inn Bed & Breakfast Ask about a Spring Break dinner package, March 1–30. www.oldtroutinn.com

Dining

indoor swimming pool and beautiful arts and crafts period mosaic tile floors. The spa boasts such amenities as a whirlpool, sauna, fitness center, exercise classes and therapeutic services, including massages and facials.

History also intersects with relaxation at Roche Harbor, which offers 29 historic accommodations built in the late-19th century and updated over the years.

The Hotel de Haro is the state’s oldest continually operating hotel, and its 20 rooms have hosted stays for visitors since 1886. Soak in all the charm of yesteryear while experiencing the convenience of resort amenities, like 300-count linens, Wi-Fi, a seasonal pool, onsite spa and fine dining.

The bottom line: the San Juan Islands are an ideal destination to feed one’s body and soul. Life is simple here, and that’s the appeal.

Coho Restaurant Here, diners will find island-grown Pacific cuisine with a Mediterranean flair that includes seasonably available ingredients. www.cohorestaurant.com The Mansion Restaurant Enjoy delicious local seafood, meats and produce in a spectacular waterfront location. www.rosarioresort.com The Place Restaurant & Bar A purveyor of Northwest coastal cuisine, it specializes in local and regionally sustainable fresh fish and shellfish, locally grown organic produce, a select wine list, full bar and much more. www.theplacefridayharbor.com

Shopping Arctic Raven Gallery The gallery’s collection of Northwest Coast Indian masks, wood carvings and prints representing local peoples makes for great gifts. www.arcticravengallery.com Orcas Island Pottery Orcas Island Pottery is a favorite destination for visitors to Orcas Island seeking aesthetic and functional artwork. www.orcasislandpottery.com

Photo courtesy of Jim Maya (bottom left)

Pelindaba Lavender Pelindaba Lavender is a one-stop shop for lavender essential oils and handmade lavender products. www.pelindabalavender.com

Orca gathering, San Juan Islands

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El Arco

Go ‘Loco’ for Los Cabos

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This Mexican oasis is the consummate marriage of relaxation and thrill

by Lauren Caggiano

Cabo San Lucas — familiarly called just “Cabo” — is the consummate exotic getaway. And with a non-stop flight availability, this destination is particularly attractive to Arizonians. Creating a larger destination area known as Los Cabos, it is linked with Baja California’s second-most populous city, San Jose del Cabo, by a 20-mile corridor peppered with world-class resort properties and championship golf.

But the commercial aspects pale in comparison to the region’s natural beauty. Take, for example, the azure blue and turquoise waters of the Sea of Cortez, rugged cliffs, coves, desert and mountains, which form a breathtaking vista. Must-sees include the region’s unofficial landmark, El Arco, a natural arch-shaped rock formation found adjacent to Playa del Amor (“Lover’s Beach”). Love is in the air here, as couples can promenade during low tide.

There’s a reason Cabo’s beaches are flooded with tourists.

From San Jose del Cabo to Cabo San Lucas, there are 20 different main beaches to explore. The most famous are Playa Costa Azul, Playa Palmilla, Santa Maria Bay, Playa Chileno, Playa El Médano and Playa del Amor. Each one has its own niche, but all are popular for thrill seekers. Popular activities include scuba diving, snorkeling, parasailing, surfing, windsurfing, sea kayaking, water skiing, sailing and paddleboarding.

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A word of caution: Tourists should do their research ahead of time regarding beaches. Many are secluded, others popular, and some have restaurants and changing rooms while some do not. Currents are strong and visitors are encouraged to read posted signs and seek advice before swimming. It’s better to ask someone for help than take a risk, especially in a foreign country.

For those seeking a more low-key activity, cruises offer an opportunity to appreciate nature from a distance. The CABO MAR combines sightseeing with gourmet cuisine. This doubledecker super power catamaran at 65 feet long and 36 feet wide can comfortably hold up to 150 passengers. Guests can choose a breakfast or dinner tour. A camera is a must, as this excursion will thrill guests with breathtaking views of the Pacific Ocean. Latin and pop hits provide a lively backdrop for this leisurely cruise.

While San Jose del Cabo harkens to simpler times of yesteryear, it also boasts a robust food and entertainment scene.

Los Cabos has become synonymous with master chefs and award-winning international cuisine from Italy, France, Japan (Nick San), the Americas and beyond. Of course, tourists can get their fix with traditional Mexican cuisine, from the fancy to the unrefined. A tequila sampling is a must, to take in the local flavor.

Dining hotspots include street-side bistros, “hacienda” restaurants with dancing and live local music (from conga to inbusine ssmag.com

jazz), as well as casual beachside eateries and funky little snack shacks. When selecting a place to dine, tourists should keep in mind sometimes appearances can be deceiving. The most unassuming places can be treasure troves of flavor.

Seafood dishes are found on most menus. Hello fish tacos! It doesn’t get much fresher than this! But the area’s signature dish is chicharrones (fried pork rinds) and chiles en nogada (poblano chiles topped with a walnut cream sauce).

When day turns into night, Cabo knows how to get the party started. All the popular Cabo hot spots are located downtown, within a few blocks of each other along the same street. This makes bar hopping simple and safe. The bars range from Spring Break destinations to dance clubs. Nowhere Bar is worth a visit for the happy hour specials. Patrons can enjoy daily drink specials from 5 to 9 p.m. Plus, there’s sushi on the premises for late-night cravings. No typical fried bar food here!

Late nights usually mean a lazy day ahead. Shopping is a great low-impact way to pass the time, and there’s no shortage of it in Cabo. While there is a selection of high-end boutiques (Luxury Avenue), local shops offer one-of-a-kind souvenirs and gifts. Located inside the Plaza Bonita Mall, Don Lunas specializes in wearable art. Think comfortable, vibrant fiber clothing. Hats, bags and swimsuits are the store’s mainstays.

Although not an activity, transportation is an essential part of the mix. For those with a sense of adventure, rental cars are a popular Cabo San Lucas transportation choice to really get to know the area. A GPS will come in handy. If nothing else, a taxi is a reliable and relatively inexpensive form of transportation.

Bikes, ATVs and mopeds are available for rent throughout Cabo San Lucas, too.

In short, Cabo San Lucas is the perfect marriage of relaxation and thrill. With a wide variety of recreation, dining and shopping options, there is truly something for everyone here.

Marina in Los Cabos

When You Visit Lodging Los Cabos hotel association is comprised for more than 51 hotels and more than 10,000 rooms that range from boutique to “gran turismo.”

Capella Pedregal Capella Pedregal, a premier luxury resort in Cabo San Lucas, sits on the southernmost tip of Mexico’s Baja California Peninsula. A truly breathtaking view, the hotel rests at the very point where the Pacific Ocean meets the Sea of Cortez, near the legendary rock formations known as Land’s End. www.capellahotels.com/cabosanlucas/default-en.html Esperanza This resort is touted for its world-renowned spa, championship golf courses, secluded beaches and a vibrant nightlife. http://esperanza.aubergeresorts.com One & Only Renowned as Mexico’s most celebrated resort, this verdant retreat embodies gracious splendor on the tip of the Baja Peninsula. Enjoy tasteful detail coupled with modern amenities in an elegant and spacious room. www.oneandonlyresorts.com

Dining Don Manuel’s (Hotel Capella) Located inside Capella Pedregal, Don Manuel’s serves traditional Mexican cuisine accented by an atmosphere of a Mexican hacienda. www.capellahotels.com/cabosanlucas Nick San Recognized as the most popular sushi restaurant in Cabo, Nick San offers a fusion of Asian and Mexican cuisine in a hip atmosphere. www.nicksan.com Sunset da Mona Lisa Sunset da Mona Lisa is known for its gourmet Italian fare complemented by fresh ingredients designed to engage all senses. http://sunsetmonalisa.com/cms

Shopping

Capella Pedregal

Luxury Avenue Enjoy a fantastic shopping experience at Luxury Avenue, located at the most beautiful marina in downtown Cabo San Lucas. This boutique mall offers visitors a wide variety of high-end brands. http://luxuryavenue.com Mercado Municipal Enjoy a traditional open-air market with flowers, fresh fish, produce and handcrafts. www.allaboutcabo.com The Shoppes at Palmilla An international shopping center and dinging experience, the Shoppes offers fine-art galleries, jewelry, designer clothing and accessories. www.theshoppesatpalmilla.com

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Mikulov’s Medieval town center

The Czech Republic: Adventure in the Heart of Europe

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Re-established as its own state in 1993, it is eager to share its centuries-old culture

Castles, cathedrals and — perhaps surprisingly — wine cellars are among the attractions that make a visit to the Czech Republic special. History is part and parcel of the culture, from monuments maintained as treasures of the Middle Ages or functioning sites for today’s commerce to less-mellowed vestiges of the past 100 years’ political turmoil.

In the country’s main cities of Prague and Brno, rough, cobblestone streets invite exploration and there are many friendly pubs and restaurants that offer welcome. Prague, in the Bohemian region, is the nation’s capital and largest city, vibrant with pubs, shopping and theater. Its 1,100-year history as a key cultural, economic and political center of Europe includes a period as capital of the Holy Roman Empire. Any walk should include crossing the Charles Bridge, a stone thoroughfare spanning the Vltava (Moldau) River, built in the 14th and 15th centuries. Among other popular tourist sites are the Jewish Ghetto and Prague Castle.

Where else but in Brno, however, can one find a dragon?

Brno, the largest city in the Moravian region, has developed a wealth of legends over its 800-year history. The Brno dragon, preserved and hanging in the entryway to city hall,

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commemorates the heroism of a butcher who saved the town from the dragon that had terrorized it.

In Brno’s Freedom Square is another tribute to its history: The Clock of Brno, made of African black granite and sculpted in the shape of a bullet cartridge. Called an “astrological clock,” it commemorates the 1645 Battle of Brno in which the townspeople outwitted the invading Swedish army by chiming the noon bells an hour early; at 11 a.m. every day, the clock releases a glass ball to one of the four holes in its base.

Near Brno in Cerna Hora is one of the oldest breweries in the Czech Republic, Cerna Hora Brewery, established near the end of the 13th century. Flavor is fresher than what we’re used to in the U.S., as the beer is not pasteurized or stabilized. The historic building now also houses a hotel and, in the brewery’s old cellars, a beer spa where treatments include immersion in extracts of the malt and barley left over from the beer-making.

Also interesting is the brewery museum, where visitors can wander among old implements and exhibits of ingredients.

Kutna Hora, in the Bohemian region, grew through its riches of silver. It fact, its St. Barbara’s Church was built as the people’s inbusine ssmag.com

Photo courtesy of Kutna Hora

by RaeAnne Marsh

cathedral to show off the city’s wealth. Rare in the ornamentation of cathedrals, many of its frescoes and statues depict ordinary people — from miners to monks.

The Czech Republic’s Bohemian region is better known for beer; its Moravian region for wine. With nearly 20,000 wine makers in this small country, seeking out the public wine cellars is its own adventure. Most castles have one, and in some cities throughout the Moravian region, the streets are lined with smaller ones (one such street was depicted in The Lord of Rings as a row of hobbit houses). Many wines are world-class, and the Wine Salon of the Czech Republic is a one-stop spot to sample some of the country’s best.

The Wine Salon is housed in one of the historic buildings on the UNESCO Heritage Site of Lednice-Valtice, which is near the Czech border with Austria. The grounds contain magnificent gardens and the only castle in the Czech Republic that escaped the vandalism that prevailed during its years as a communist-ruled state. Valtice Chateau is filled with exquisitely beautiful furnishings, from the inlaid designs of the parquet floors (visitors are given slippers to wear while walking through the chateau) to the china place settings on the formal dining table to the ceiling murals in the master’s bedroom. A unique chandelier in the formal dining room is fashioned from various hunting trophies that include the nose of a swordfish and the antlers of an elk.

The Melnik Castle, in the central Bohemian region, has been largely refurnished, thanks to careful lists its owners had kept. Dating from the 10th century, it was the first stone castle in the area, and shows off wonderful architectural features. Although the Lobkowitz family lost the property to Hitler in 1939 and, later, to the Communists, they were able to reacquire it after the Velvet Revolution in 1989, and scoured the country to find the furniture and artwork. The map room is particularly fascinating. Its walls are covered in what served as maps for commerce in the 17th and 18th centuries: paintings of Europe’s important cities (labels identify “Weenan,” “Praegh” and Straesburg,” among others) showing detailed renderings of buildings, streets and other identifying landmarks. The castle’s extensive wine cellars are still in use, and visitors can see the monstrous griffin atop one of the 12,000-liter barrels. To put this size in perspective: Drinking five liters every day, it would take a person 35 years to drink the barrel dry.

When You Visit Lodging Barcelo Brno Palace Atrium lobby presents an awe-inspiring palatial façade a la the mid-19th century when it was built; décor within the rooms is a more intimate Romantic style. Within walking distance of all Brno’s major tourist attractions. www.barcelobrnopalace.com Hotel Galant Premium in every way, from hotel accommodations to its wellness spa, its sustainability innovations have earned it multiple awards as an eco-hotel. Located in Mikulov, in easy traveling distance from the many tourist sites of the Moravia region. www.galant.cz Radisson Blu Alcron Hotel Historic hotel in the center of Prague, now managed by Radisson, impeccably restored to its art deco origins, it offers exceptional accommodations and service. Also houses an intimate, Michelin 5-star restaurant, Alcron, for which reservations are needed months in advance. www.radissonblu.com/hotel-prague

Dining Café Fara Popular stop in Klentnice on the cycling routes in the beautiful countryside of the Palava Hills. Great wines and beers, and coffee drinks served with a stylish flair. Also offers hotel accommodations and, from spring to fall, concerts and other special events. www.cafefara.cz U Pinkasu This was the first restaurant in Prague to serve the national favorite Pilsner Urquell on draft. Three floors plus, during the summer, a delightful garden. www.upinkasu.cz U Prokuristy With a welcoming pub atmosphere, this restaurant serves the 14 beers from one of the oldest breweries in the Czech Republic (established around 1300) and an excellent selection of beer food.

Located in Hotel Sladovna, which also offers a wellness spa that features beer-related treatments. www.hotelsladovna.cz

Things to do

Photo courtesy of Kutna Hora

Galerie Vankovka Brno In the center of Brno, this shopping destination includes global fashion brands and a gallery of modern art. www.galerie-vankovka.cz ST. VOL For shopping in Prague, this part gallery/part retail store offers stunning examples of the glassware artistry the region is known for. www.stvol.eu

Vineyard in the Moravian region of the Czech Republic

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Wine Throughout the Ages A recent addition to the area’s attractions, this museum in Mikulov Castle showcases wine and its place in Czech history through exhibits and interactive displays that range from tiles that teach how to recognize different grapes to a simulated bicycle ride through the vineyards. www.czechtourism.com/c/mikulov-castle

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CONSIDER US THE LAST RESORT. BECAUSE YOU’LL NEVER NEED TO LOOK ANYWHERE ELSE You’ll know you’ve made the right choice before the meeting even begins. Because we listen. We never rest. Our facilities and support staff handle your meeting with effortless elegance. And we stay focused on you, your vision and your clients. It’s how we work. So it never feels like work to you. It just feels right.

FOR MORE INFORMATION, VISIT KIERLANDMEETINGS.COM OR CALL 480.624.1000

© 2014 Starwood Hotels & Resorts Worldwide, Inc. All rights reserved. Westin is a registered trademark of Starwood Hotels & Resorts Worldwide, Inc., or its affiliates.

Index Index by Name

Budge, Jeff, 26

Forese, Tom, Rep., 46

Porter, Jared, 33

Absolor, Joe, 33

Campisano, Nick, 33

Goel, Gunjan, 48

Reinsberg, Rene, 14

Andreassen, Kjell C., 40

Carlson, Kris, 18, 49

Hansen, Les, 12

Romano, Michael, 13

Barbendure, Jeremy, 45

Chaskalson, Michael, 66

He, M. Pete, Ph.D., 12

Sinema, Kyrsten, Congresswoman, 39

Bergman, Lorraine, 36

Cooper, Tom, 20

James, Joshua, 33

Tan, Chade-Meng, 66

Blakley, Brian, 44

Cork, Joshua, 26

Krassenstein, Brian, 14

Taylor, Kim, 26

Bond, Frank W., Ph.D., 66

Craven, Melissa, 49

Kulkarni, Uday, Ph.D., 26

Thorpe, Bob, Rep., 46

Bonilla, Robert, 12

Danley, Walt, 16

Laughner, Maria, 14

Vongerichten, Jean-Georges, 54

Bonsall, Mark, 11

De Blassi, Michelle, 20

Livheim, Fredrik, 66

Ward, Ginger, 28

Boster, Margo, 44

DeMuro, Anthony, 54

McCallister, Dianne, 46

Weinstein, Jason, 18

Brewer, Jan, Gov., 46

Dickinson, Karen, 18

Mitchell, Mark, Mayor, 35

West, Thad, 44

Briggman, Salvador, 14

Ellis, Shana, 38

Moak, Debbie, 28

Wilde, Jim, 20

Brock, Jerry, 38

Fales, Derik, 14

Moak, Steve, 28

Zylstra, Steven G., 43

Brug, Leisa, 20

Flaxman, Paul E., Ph.D., 66

Ormond, Amanda, 20

Index by Company

Discovery Inn, 59

Orange Sky Restaurant, 54

Sunset da Mona Lisa, 61

Acceler8 LLC, 40

Don Lunas, 60

Orcas Island Pottery, 59

Surprise Regional

Alcron, 63

Don Manuel’s, 61

Pelindaba Lavender, 59

Alerus Financial, 7

Driver Provider, The, 33

Peoria Chamber of Commerce, 30

Taco Guild, 33

Alliance Bank of Arizona, 68

Economic Club of Phoenix, 30

Phoenician, The, 54, 56

Taco Haus, 33

Amazon Web Services, 26

Esperanza, 61

Phoenix Suns, 2

Tacos Atoyac, 33

Arctic Raven Gallery, 59

Free File Alliance, 14

Place Restaurant & Bar, The, 59

Talking Stick Resort, 54, 56

Arizona Biltmore, 54, 56

Galerie Vankovka Brno, 63

Pointe Hilton Tapatio Cliffs Resort, 54, 56

Taxjar, 14

Arizona Chamber of

Glendale Convention &

Polsinelli PC, 17, 18

Tempe Chamber of Commerce, 31, 35

Public Policy Partners, 57

Tempe Leadership, 35

Commerce and Industry, 30

Visitors Bureau, 57

Chamber of Commerce, 31

Arizona Commerce Authority, 4, 46

GoDaddy, 14

Quiessence, 56

Tempe Mission Palms Hotel, 38

Arizona Energy Consortium, 20

Grand Canyon University, 39

Radisson Blu Alcron Hotel, 63

Terrace Room, The, 54

Arizona Hispanic Chamber of

Greater Phoenix

Regus, 33

Tuck Shop, The, 56

Relish Burger Bistro, 54

U Pinkasu, 63

Henkel Corp., 12

Salt River Project, 11, 19, 20

U Prokuristy, 63

Hewlett Packard, 32

Scottsdale Area

Universal Technical Institute, Inc. 13

Commerce, 30 Arizona Lodging & Tourism Association, 57

Chamber of Commerce, 30

Arizona Public Service, 20

Hines, 12

Arizona SciTech Festival, 45

Hotel de Haro, 58

Snell & Wilmer, 9

Volvo, 32

Arizona Small Business Association, 30

Hotel Galant, 63

Social Venture Partners Arizona, 6

W. P. Carey School of Business, 13, 26

Arizona State University, 26

Hotel Valley Ho, 54, 56

Southwest College of

Walt Danley Realty, 16

Arizona Technology Council, 30, 43

ImpaQ Solutions, 44

Backdoor Kitchen, 58

Intel, 26

Southwest Human Development, 28

West Valley Women, 31

Barcelo Brno Palace, 63

Internal Revenue Service, 14

Spa at Rosario, The, 58

Westin Kierland, The, 54, 64

Barrio Café, 56

Ipro Tech, 26

Spa at Talking Stick, 54

Wine Salon of the Czech Republic, 62

Bink’s Midtown, 56

Isos Technology, 44

St. Vol, 63

Wine Throughout the Ages, 63

Boardwalk on the Water, 59

J&G Steakhouse, 54

Stephen James Associates, 14

Women of Scottsdale, 31

Cabo Mar, 60

Kiss Me Kate, 56

Steptoe & Johnson LLP, 18

Cactus League, 15

KTAR News Talk 92.3, 67

Sun Sounds of Arizona, 37

Café Fara, 63

Landings Credit Union, 37

Caliente Construction, 36

Lopez Island Vineyards, 58

Canon, 32

Lowell Observatory, 52

Capella Pedregal, 61

Mansion Restaurant, The, 59

Casio, 32

Metropolitan Tucson Convention &

Central Phoenix Women, 30

Visitors Bureau, 52

Cerna Hora Brewery, 62

Mission, The, 54

Chandler Chamber of Commerce, 30

Mytek, 44

Clever Koi, The, 33

National Association of Women

Coho Restaurant, 59 College of St. Scholastica, 14 Conquest Training, 6

Naturopathic Medicine, 37

USAA, 12

Wells Fargo, 47

Bold listings are advertisers supporting this issue of In Business Magazine.

It's THE Hub to Building Business

Business Owners, 30 North Phoenix Chamber of Commerce, 30

CopperPoint, 3

notMYkid, 28

CrowdCrux, 14

Nowhere Bar, 60

CrowdfundingForum, 14

Office of Energy Policy, 20

Dhaba, The, 36

Old Trout Inn Bed & Breakfast, 59

DialNurse, 48

One & Only, 61

Different Pointe of View, 54

OneNeck IT Solutions, 26

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Chamber of Commerce, 30

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Roundtable

A Candid Forum

Mindfulness and Values-Clarification in the Workplace Being in-the-moment informs leadership as well as task performance

by Paul E. Flaxman, Ph.D. Over the past decade, there has been an explosion of interest in mindfulness-based training programs. The impact of the mindful movement can be seen across the fields of psychotherapy, stress management, coaching and sports performance.

In the workplace, mindfulness is being hailed for its potential to help employees and leaders stay in contact with present moment experience, increase psychological health, improve task focus and enhance people’s ability to choose the most effective action in any given moment.

Mindful Leadership One topic that has attracted a lot of recent interest is the use of mindfulness for leadership development. In The Mindful and Effective Employee, Professor Frank Bond discusses how he evaluated the effects of adding mindfulness and values principles to a transformational leadership training program being delivered to leaders of financial trading teams. He found that the teams of leaders who experienced this mindfulness-enhanced training had better mental health, and made £17 million (or $27 million) more in the eight months following the training, when compared to trading teams with leaders who had received another type of training.

These developments suggest a promising future for mindfulness training in the workplace. We have plenty of evidence that different types of mindfulness training improve employees’ psychological health; we are now seeing those benefits being extended to team and organizational effectiveness.

Adapting Mindfulness for the Workplace Some recent books describe how mindfulness training can be adapted for workplace settings. Chade-Meng Tan’s Search Inside Yourself (2012) describes the mindfulness training delivered to Google employees.

Michael Chaskalson’s The Mindful Workplace (2011) explains how the most common mindfulness programs can be adapted for workplace delivery. The Mindful and Effective Employee (2013), which I co-wrote with Frank W. Bond, Ph.D., and Fredrik Livheim, M.S., describes a mindfulness approach known as “acceptance and commitment therapy” (ACT), which has been delivered within a wide range of organizations.

While some programs focus solely on developing mindfulness skills, ACT uses mindfulness training alongside values clarification and action techniques. Research indicates that combining mindfulness and personally valued action is an effective way of improving mental health and behavioral effectiveness.

The techniques used in our training can seem quite simple, and yet they often have a surprisingly powerful influence on employees’ work and personal lives. Here are three practices you can try out for yourself: Practice shifting from “automatic pilot” to “mindful awareness.”

The purpose of this exercise is to reveal how much time we humans

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spend in automatic pilot mode, and to show how mindfulness can be developed by bringing awareness to daily activities.

Choose any routine activity that you usually perform on automatic pilot (without much awareness). Common examples are showering, brushing teeth, driving and eating lunch. This week, instead of performing the activity on automatic pilot, become more aware of your present moment experience — simply noticing, without judgment, the movements and sensations in your body as you perform the activity; noticing your surroundings; noticing any smells, sounds and tastes.

Regularly practicing this exercise (perhaps using a different activity each week) can help integrate mindfulness into your daily life.

Connect with your personal values. Values can be defined as the personal strengths or qualities you most want to express in your behavior. Your values capture the way you most want to be in your dayto-day life. Examples of values are caring, curiosity, gratitude, patience, industry and self-care. To help clarify personally meaningful values, we provide our clients with a list of values, and invite them to choose their “top 5.” (For a list of values, see Russ Harris’s free ACT resources for The Confidence Gap at www.actmindfully.com.au).

Engage in small, value-inspired actions. Once you are aware of a personally important value, you can ask yourself, “What can I do today/ this week that would help bring this value to life?” As long as it is valueconsistent, the size of the action is unimportant. We train our clients to be mindful of any “unhelpful” thoughts and feelings that have the potential to “hijack” value-guided behavior. With mindfulness, there is no need to avoid, reduce or change such thoughts and feelings. Instead, we can learn to notice them for what they are, without necessarily letting them dictate what we do. Increasing engagement in small, personally valued actions often leads to a renewed sense of meaning, purpose and vitality. In addition to benefitting the individual, this translates to invigorated productivity in the workplace.

The Mindful and Effective Employee mindfulemployee.com

Paul E. Flaxman, Ph.D., is co-author of The Mindful and Effective Employee: An Acceptance and Commitment Therapy Training Manual for Improving Well-Being and Performance and a senior lecturer in psychology at City University London.

Evaluations of Dr. Flaxman’s workplace training programs have been published in numerous scientific papers and books, and he has been invited to present his research at conferences around the globe.

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