Impact Magazine April 2009

Speak Up!

Improve Your Public Speaking

Email Marketing

Aim High

Go Big by Starting Small

Advice From an Astronaut

Greater Phoenix Chamber Of Commerce

APR.09

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Member News Calendar of Events Capitol Update

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BOARD OF DIRECTORS EXECUTIVE COMMITTEE CHAIRMAN Andy McCain Vice President & CFO Hensley & Company IMMEDIATE PAST CHAIRMAN J. Stephen “Steve” Rizley Sr. Vice President & General Manager Cox Communications CHAIR-ELECT & VICE CHAIR ECONOMIC DEVELOPMENT Connie Perez Chief Executive Officer Advanced Reimbursement Management LEGAL COUNSEL Anne Kleindienst Fennemore Craig, P.C. SECRETARY TREASURER Mark Peterson President & CEO UMB, Arizona VICE CHAIR – PCCD Patricia Lee Refo Attorney Snell & Wilmer VICE CHAIR SMALL BUSINESS Susan Williams President HR Choice

Investment Opportunity Hopefully, our economy began the long road back to prosperity with the passage of the American Recovery & Reinvestment Act in February. While the so-called “Stimulus Plan” has dominated the national news for months, you’ve probably been wondering what it means to you and your business. We’ll give you some insight in this issue.

On March 27, your Chamber hosted a half-day conference to explore what our state’s piece of the stimulus pie will mean for Arizona businesses. Experts from several different industries shared their thoughts on how our local economy can benefit from this unprecedented reinvestment.

For over 120 years, through prosperity and recession, the Greater Phoenix Chamber of Commerce has been the place where our business community comes together for the benefit of us all. If you’re already a member, I thank you.

If you’re not yet a member, visit www.phoenixchamber.com and click on “Join” today to find out about the benefits of belonging to our Chamber. You’re not alone out there! Together, we can revitalize our economy and work through the many challenges that lie ahead.

VICE CHAIR PUBLIC AFFAIRS Richard “Dick” Foreman Manager of Public Affairs Southwest Gas Corporation VICE CHAIR COMMUNITY EVENTS Kathryn Murphy President & CEO Corning Gilbert, Inc.

Katie Pushor President & CEO Greater Phoenix Chamber of Commerce

VICE CHAIR MEMBER BENEFITS Gil Valadez Managing Director of Sales and Financial Planning Operations Prudential VICE CHAIR MEMBERSHIP Rick Johnson Principal/Owner Executive Forums VICE CHAIR AUDIT AND GOVERNANCE Mike Bontrager SW Business Unit President The Weitz Company VICE CHAIR HUMAN RESOURCES David Bruno Vice Chairman/Managing Partner DHR International EXECUTIVE COMMITTEE MEMBERS AT LARGE Derrick M. Hall President Arizona Diamondbacks Peter Hayes Manager of Public Affairs SRP Pam Conboy Arizona Regional President Wells Fargo Bank Mr. Steve Wheeler Executive Vice President, Customer Service & Regulation Arizona Public Service Company

April Bulletin Chamber Names New President Just before this issue went to press, the Greater Phoenix Chamber of Commerce named Todd Sanders as its new President & CEO. Sanders, who has been the GPCC’s Vice President for Public Affairs and Economic Development since 2006, will succeed Katie Pushor on May 15.

“Our city and state are facing a serious fiscal crisis and an economy in recession,” Pushor said. “The business community will be well-served by Todd’s experience as we come together to face the tough choices required to balance these budgets and emerge with a stronger, diversified economic future for Arizona.”

“I am honored to have been selected to represent the interests of our member businesses and to lead the Greater Phoenix Chamber of Commerce,” Sanders said. “I look forward to working closely with the leadership of the House and Senate, with Governor Brewer, Mayor Gordon and our friends on the Phoenix City Council to address our mutual challenges.”

Richard S. Parker Vice President Sundt Construction Corp.

View the entire list of board members at: www.phoenixchamber.com

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Contents

GET UP | GET OUT | CONNECT

APRIL | 09

CHANGE AHEAD

Rick McCartney | Publisher Media Publishers Group, Llc rmccartney@phoenixchambermagazine.com Jody Ryan | Editor-In-Chief Greater Phoenix Chamber jryan@phoenixchamber.com Kenn Tomasch | Editor Greater Phoenix Chamber ktomasch@phoenixchamber.com Lori Baker, Christia Gibbons, Christina Estes, Sandy Des Georges, David Hibbs, David Lucas, Kay Sperduti, Tom Trush, Susan Williams | Contributing Writers Dan Vermillion, Angela Cook, Kenn Tomasch Photography Stephen Gamble | Graphic Design Louise Ferrari | Operations Manager

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Dee Dee Hixson, Cami Shore Account Executives

Paving The Way? Will the American Reinvestment and Recovery Act drive our economy? The experts weigh in in this months’ cover story.

Katie Pushor | President & CEO kspushor@phoenixchamber.com Ron Mcelhaney | V. P. rmcelhaney@phoenixchamber.com

Features 08 | Road to Recovery?

11 | How BidSource Works

15 | Event Spotlight

What does the unprecedented investment by Uncle Sam mean for Arizona business?

By David Lucas

The Chamber’s innovative government bid procurement program can be a boon to your business – and it’s easier to use than you think.

By Christina Estes

The annual Los Tres Amigos Mixer brings together members from three Chambers for an evening of fun and networking.

By Kenn Tomasch

News, Notables & Updates

13 Ask Our Members They’ve Got Great Advice

23 Smart Growth Options For Financing Your Business

24 Money Matters

Communicate, Educate, Participate!

16 Events Calendar Here’s What’s On Tap

18 Member Happenings See What They’ve Been Up To

Newswww.phoenixchamber.com & Notes From Around the Valley

30 First Person

www.phoenixchamber.com 21 New Members

Causes For Celebration

20 How To: Improve Your Public Speaking

*

WWW.PHOENIXCHAMBER.COM

This means Additional information is available online.

On The Cover: Desert road with the Vermillion Cliffs National Mounument in northern Arizona.

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Daniel Ayala | Director, Bidsource dayala@phoenixchamber.com Debbie Drotar | Director, Business Development ddrotar@phoenixchamber.com

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201 N. Central Avenue, 27th Floor Phoenix, Az 85004 P 602.495.2195 • F 602.495.8913 www.phoenixchamber.com Published By

6360 E. Thomas Rd. Suite 210 Scottsdale, AZ 85251 p 480.588.9505 • f 480.584.3751 info@mpgcompany.com www.mediapublishersgroup.com

Bank of Arizona Tiffany & Bosco

20 Ribbon Cuttings

Norma Macias | Director, Member Services nmacias@phoenixchamber.com

Aim High

27 Pro: Files

Member Resources

Katie Campana | Director, Community Relations kcampana@phoenixchamber.com

28 Greater: PHX

Go Green – Easily!

26 Capitol Voice

Jody Ryan | Director, Marketing & Communications jryan@phoenixchamber.com

SAVE THIS DATE

Departments 06 Member News

Todd Sanders | V. P., Public Affairs tsanders@phoenixchamber.com

Greater Phoenix Chamber of Commerce Impact Magazine is published monthly by Media Publishers Group, LLC. The publication is distributed to membership and made available to prospective members throughout the Greater Phoenix area. We appreciate your editorial submissions and news for review by our editorial department by e-mailing editor@phoenixchambermagazine.com. To subscribe to GPCC Impact Magazine, please send check or money order for $24.00 to Media Publishers Group, P.O. Box 32055, Phoenix, AZ 85064 or call (480) 588-9505. ©Copyright 2009, Media Publishers Group, LLC. All rights reserved. Media Publishers Group and the Greater Phoenix Chamber of Commerce reserve the right to refuse certain advertising and are not liable for advertiser’s claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of the Publisher or the Chamber.

www.phoenixchamber.com

To: Cities, Towns, Not-for-Profits and School Districts

HELP NEEDED

American Recovery and Reinvestment Act and YOUR ORGANIZATION

Your organization could directly benefit from The American Recovery and Reinvestment Act of 2009 by participating in the MWC Summer Employment Program. The program not only brings no-cost assistance to your worksite it enables local youth to gain valuable work experience. By mentoring 14-24 year olds at your worksite you will gain assistance with daily operations while providing meaningful work experience to local youth. There is NO monetary risk in participating — MWC will pay Summer Employment participant’s wages.

Summer Employment participants will complete a week-long Work Readiness Training emphasizing positive work habits, attitudes and behaviors prior to arriving at a worksite. During the work experience, MWC’s service providers will be available to reinforce ‘soft skills’ and, if needed, resolve any workrelated issues.

As a MWC Summer Employment worksite, your organization would: n Ensure that participants are adequately supervised

n Maintain participants’ timesheets n Document work activities

n Guide participants as they develop an understanding of the world of work n Assist participants in learning valuable work/life skills

n Work in tandem with career advisors from contracted agencies to maximize effectiveness of the work experience

Call Barb Rorwick at (602) 506-4822 to learn if your organization qualifies to participate in MWC’s Summer Employment Program.

Member News Highlighting achievements, awards, new hires, promotions and notes of interest from our members.

New Name, Same Quality

Grant Thornton employees have a heart, as shown on National Wear Red Day.

Red-Letter Day The Phoenix office of Grant Thornton LLP joined thousands of businesses across the country on Friday, Feb. 6, when it took part in National Wear Red Day to raise funds for the American Heart Association. The entire office wore red and donations from employees were donated to the AHA to continue the mission of raising awareness of cardiovascular disease and empower individuals to reduce their risk. “Heart disease is the number one killer of women and cardiovascular disease kills about 460,000 women per year – nearly twice as many women as all forms of cancer,” said Stella M. Shanovich, Phoenix audit partner and Women at Grant Thornton West Region representative.

+ www.grantthornton.com Prime Time Players The NBA All-Star Weekend was memorable, but AZ Docushred helped keep it sustainable. AZDS workers captured plastic cups, aluminum cans, food containers, utensils and food scraps from more than 40,000 fans at the All-Star Block Party and the league’s tip-off party. With recycling stations manned by attendants dotting each of the venues, AZDS helped the NBA keep 67 percent of all the captured waste out of the landfill from the block party and 27 percent from the tip-off party.

+ www.azdocushred.com

A Healthy Relationship Thomas Lescault, president of SCAN Long Term Care and SCAN Health Plan Arizona, has been elected president of the new Arizona Association Tom Lescault of Health Plans. Lescault says he plans to work with the legislature and governor to help provide accessible, affordable health care to Arizonans. + www.scanhealthplan.com

Reliable Sellers Reliable Marketing Services has been recognized by iPROMOTEu as being its number one affiliate in terms of total annual sales in 2008. Co-owners John Doering and Larry Stock outperformed the more than 400 other promotional products distributors throughout the country that are affiliated with iPROMOTEu. + www.reliablem.com

Moving Up Downtown The Sheraton Phoenix Downtown has promoted Todd Ryan to director of sales and marketing, where he will be charged with overseeing Todd Ryan the marketing and sales of the hotel as well as leading the sales, catering and convention service staff. He had previously been the hotel’s director of sales, where his team earned “Sales Team of the Year” honors for Starwood’s newest hotels. + www.sheratonphoenixdowntown.com

Building Something Big For the second straight year, Republic West has earned two 2009 Contractor of the Year Awards from the Greater Phoenix Chapter of the National Association of the Remodeling Industry. NARI honored Republic West in the Kitchens $60K to $100K and Additions $110K to $250K categories. + www.republicwest.com

Environmentally Sound Arizona Public Service has been recognized by the US Environmental Protection Agency today for reducing emissions of the most potent greenhouse gas, sulfur hexafluoride (SF6), -- the equivalent to annual emissions from more than 200,000 cars.

“APS is to be commended for its early action on climate protection and its commitment to sharing information across the sector,” said Deborah Jordan, the EPA’s Air Division director for the Pacific Southwest region. + www.aps.com

Sonoran Visual Media has changed its name to Sonoran Studios. The company will still provide top-quality video production and audiovisual services to businesses, organizations and political firms. “We evaluated our company and services and decided that Sonoran Studios was a more fitting name for what we offer our clientele here in the valley and statewide,” said Neil A. Schneider, Sonoran president and CEO. + www.sonoranstudios.com

Three Get Involved Three attorneys at Jennings, Strouss & Salmon have taken on additional roles in the community: Stephanie Hart has been elected Vice President to the Board of Returned Peace Corps Stephanie Hart Volunteers of Phoenix, Peter Sorensen has been appointed to the Corporate Advisory Committee of Ballet Arizona, and Russell Rea has been appointed to the Board of Directors of Valley Forward Association. + www.jsslaw.com

Sunny Outlook The Greater Phoenix Economic Council (GPEC) and Tucson Regional Economic Opportunities (TREO) have partnered on “Arizona Sun Corridor: Open for Business,” a pilot program to bring high-wage jobs and investment to the PhoenixTuscon metroplex. The area is projected as one of 10 US markets expected to see most of the nation’s growth in the next 35 years. + www.locateinarizona.com

Two of a Kind Colliers International-Greater Phoenix has added Tyler Smith and Drew Price as vice president and senior associate, respectively. Smith and Price specialize in the Drew Price metro Phoenix West Valley office market and will bolster the Colliers team efforts in sale and leasing office condominiums, landlord and tenant representation and commercial land sales. + www.colliers.com

Two To Be Admired Avnet, Inc. has been named first overall in the Wholesaler: Electronics category in Fortune magazine’s annual “Most Admired Companies” list. Freeport-McMoRan Copper & Gold was ranked eighth in the Mining, Crude-Oil Production category.

+ www.avnet.com, www.fcx.com

Contact Us | Send your member news and photos 45 days prior to publication to: editor@phoenixchambermagazine.com 6

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Are We On the

Road to Recovery?

By David Lucas

What the Stimulus Package Means to Arizona Business $787 billion is an astronomical number. With the stimulus dollars President Barack Obama has allocated to fix the U.S. economy, you could build a paper road from the earth to the moon.

Even one-half of one percent of that big number is still hard to fathom until that money is brought closer to home. That’s about the amount—$4 billion—Arizona will receive to jump-start our economy and build a road to recovery. Some of that stimulus money will be used to pave highways, train the unemployed, and boost high-tech research and development.

The Greater Phoenix Chamber of Commerce staged a special stimulus conference March 27 to illustrate how the government money will benefit Arizona companies and our economy. The half-day event featured keynote addresses by US Secretary of Transportation Ray LaHood and US Airways Chairman and CEO Doug Parker and breakout sessions covering transportation, science and technology, government procurement, energy and health care.

17,000 Jobs at Stake Arizona lost more than 47,000 construction workers in the past year. The estimated $350 million the state will receive for highway work is expected to create or retain 17,000 jobs.

The State Transportation Board voted in March to use stimulus money for new lanes on Interstates 10 and 17. The plan also calls for road-widening projects along U.S. 60 and Loop 101.

The highway money can also help jump-start other sectors of the economy. For example, money spent on widening bottleneck areas such as sections of I-17 could stimulate new retail development. $7 Million in Training One of the purposes of the stimulus package is to train workers for new jobs. Maricopa Workforce Connections (MWC) collaborates with state and community partners to develop local talent to meet the needs of local businesses. The organization is expected to receive $7 million in stimulus funds, according to Patrick Burkhart, assistant director of human services in the workforce development division.

Approximately $3.3 million will be allocated to dislocated workers who have recently lost jobs. Another $1.3 million is

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intended for low-skilled, low-income adults, and $3 million will go to disadvantaged youths.

“A significant portion of those funds is going to give youth summer work experience and put money in their pockets,” Burkhart says.

While MWC has a special focus on the young and disadvantaged, the group actually represents all strata of employment—from hightech manufacturing to retail and service. “We work with the business community to get them access to a diverse and qualified labor pool,” Burkhart says. “We have thousands, all the way from people who have low skills up to people who have Ph.D.s. Nearly half of the labor pool we have available have degrees—they are very highly skilled people.”

The recession has obviously taken its toll on the local workforce as MWC expects to serve up to 140,000 clients this year, compared with 80,000 last year. “We’re talking a significant ramp-up of training for hundreds of people across the Valley,” Burkhart says.

Some of the stimulus money will end up as cash in the hands of trainees. “There is a heavy emphasis on providing clients with training opportunities and supporting related payments so they can get through the training,” Burkhart says. “Those who are interested in upgrading their skills for jobs that are coming will have the wherewithal to complete those training opportunities.”

Burkhart’s group will be working with the U.S. Census Bureau to fill a large number of temporary jobs. MWC is also working to win commitments from Valley businesses to hire several hundred young people this summer. “For those businesses interested in providing that kind of experience, they should seek us out because we’re anxious to do business with them,” he says.

www.phoenixchamber.com

CHANGE AHEAD

A significant portion of those funds is going to give youth summer work experience and put money in their pockets,” — Patrick Burkhart

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High-Tech Funding The Obama administration has focused significant resources on creating more high technology work, and this could benefit many Arizona companies.

“There is an extraordinary amount of funding in the bill that impacts the science and technology community,” says Steven Zylstra, president and CEO of Arizona Technology Council, another participant in the Chamber conference. “Most federal agencies that fund research and development get their budgets amped up significantly.”

Who will benefit most? “Any company that does a lot of R&D will benefit greatly from the stimulus,” Zylstra says. “Any company that is in the energy field, especially renewable energy, will benefit greatly from the stimulus.”

Cable companies and their suppliers also figure to get a piece of the action since part of the stimulus package is aimed at increasing broadband capacity in rural communities.

To tap into the pie, Arizona companies can follow traditional procurement protocol, such as responding to request for proposals (RFPs), since they figure to remain largely the same under the stimulus plan. Chamber members can also tap into the BidSource program (see page 11) for government opportunities. “All they’ve done is add money to the budget, so the procurement protocol that has been used for these agencies is the same protocol that will be used under the stimulus package,” Zylstra says.

The one issue that stands as a potential roadblock is the lack of manpower at federal agencies. “I have some concerns about the ability of some agencies that have lost a lot of their middle management to act quickly on these new procedures,” Zylstra warns. “During the Bush administration, a lot of these agencies lost program managers who would normally be affiliated with executing these programs. It will be a struggle for some agencies to deploy funds quickly.”

The Obama administration announced that Arizona will receive $112.4 million in weatherization and energy efficiency funding. The financial assistance will support weatherization of homes, includingadding more insulation, sealing leaks and modernizing heating and air conditioning equipment, potentially providing new jobs for Valley companies. The Arizona Department of Commerce Energy Office will administer some programs.

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Arizona’s road to recovery may include our access to the friendly skies of air travel. A major generator of Valley revenue—Sky Harbor International Airport—could take advantage of the stimulus plan with several “shovelready” airfield projects that would create at least 1,000 jobs, according to the aviation department.

Phoenix Mayor Phil Gordon has been speaking with leaders in Washington, D.C. about accelerating construction of the Sky Harbor train that will link light rail, East Economy parking and Terminal 4. An additional $200 million in funding could bring the train closer to the airport, providing service to all three terminals by 2013, seven years earlier than originally planned.

Economic recovery in Arizona will be closely tied to how money from the stimulus plan is applied at the local level. As business owners learn how to tap into the new resources available, they can be better prepared to take full advantage of every opportunity that comes down the road.

Get Connected Maricopa Workforce Connections www.maricopaworkforceconnection.com Arizona Technology Council www.aztechcouncil.org US Department of Transportation www.dot.gov USAirways www.usairways.com Sky Harbor Airport www.phxskyharbor.com Arizona Recovery www.azrecovery.gov

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All the presentations from the Chamber’s March 27 event, “The Stimulus Package: What Does It Mean for Arizona Business?” are available for download at www.phoenixchamber.com.

WWW.PHOENIXCHAMBER.COM

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www.phoenixchamber.com

Special Feature

How BidSource Works Government Bids Bring a Boost

By Christina Estes

BidSource Director Danny Ayala and BidSource member Andrea Norman of Mind the_Gap.

Valorie Martin is looking to cash in on the federal government’s economic stimulus package. Her Tempebased business, One Freight Source, can transport steel and other building materials.

phone and ask the contact person listed on the bid to direct you to the right person.

“It’s not a slam dunk,” says Martin. “You still have to do the legwork, but they help you. It’s a little easier.”

BidSource also helps qualified owners become certified as minority-and women-owned and small business enterprises with the cities of Phoenix and Tucson and as disadvantaged businesses enterprises with the Arizona Department of Transportation (ADOT). According to the state’s Web site, ADOT’s Disadvantaged Business Enterprise program is intended to remedy past and current discrimination and ensures a “level playing field.” The incentive programs available for certified businesses with the city of Phoenix include a bid preference for providers of goods and general services and a subcontracting goals program for construction subcontractors.

BidSource recently launched a more user-friendly Web site (www.bidsource.com) that offers visitors a free test drive. Ayala says the Chamber is also looking to grow the program beyond Arizona by researching opportunities in Las Vegas, Albuquerque, Denver and Los Angeles.

BidSource Facts “I’m hoping I can get some bids,” says Martin.

“A big thing we’re targeting is infrastructure and there’s a lot of that on BidSource.”

Martin is among more than 300 members of BidSource, the Chamber’s online government procurement program.

“We estimate there are 70,000 bid opportunities each month,” explains BidSource Director Danny Ayala. “Last fiscal year, we found about $250 million in contract dollars was awarded.”

A recent listing included a variety of requests, including: asphalt service; automated vehicle locator system; newsletter design and mailing; elevator maintenance and repair; rock climbing classes; painting services; mattresses; and waste pumping services.

You choose keywords for your business and BidSource conducts daily research on opportunities among school districts, cities, counties, state and federal agencies and Native American tribes.

BidSource then emails the bids that best apply to your business.

“It gives you all the details,” says Ayala. “The buyer’s name, phone, email, fax and gives you the ‘Cliffs Notes’ version of the bid itself. The agency

then provides a hyperlink to their site to download the bid.”

Ayala offers his years of expertise as a former company buyer to guide applicants before they submit their first bid.

“Danny is literally the reason we got the government contract we got,” says Michael Muller of LogoALL.com (formerly WebMediaRX). “He analyzed our bid offer, held our hand and we got through it.”

Muller’s keywords included “printing,” “promotional products” and “Web site design.”

BidSource led LogoALL.com to various state contracts for promotional items.

“Most of our stuff has been through the Department of Commerce,” he says. “But we get bid requests from ADOT, Game and Fish, you name it.”

“I really enjoy helping our small businesses here in the Valley learn how to navigate,” says Ayala. “Working with the government can be overwhelming, but it can be very beneficial for you once you establish yourself with that agency.”

BidSource is as much about connections as contacts. Let’s say you come across a bid that’s not quite the right fit. Ayala suggests you pick up the

ore than 300 members M Estimated 70,000 monthly bid opportunities n Open to Chamber members and non-members n $150/year for Chamber member w/ fewer than 100 employees n $250/year for Chamber member w/ more than 100 employees n $300/year for non-Chamber member w/ fewer than 100 employees n $500/year for non-Chamber member w/more than 100 employees n www.bidsource.com offers a free test drive n n

Get Connected Danny Ayala Director, BidSource (602) 495-6492 dayala@phoenixchamber.com www.bidsource.com

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Member Experts

Ask Our Members Impact Magazine offers advice from our ‘Member Experts’ to improve your business.

Business Banking

Business Financing

Q: It is getting very difficult to meet payroll and pay other bills since my customers are taking longer to pay. What can I do to make sure I can cover all the expenses?

Q: Do credit unions offer many online services for business?

Carolyn Cameron, Vice President of Business Development Carolyn@FirstCU.net www.FirstCU.net 480.786.2608

A: Many businesses are in the same boat. Businesses are strapped for money and trying to close the gap (e.g. when payroll and expenses have to be paid before cash comes in from customers). The cash gap can be shortened by factoring (e.g. invoice financing), which provides quick access to cash by advancing against a company’s accounts receivables. Factoring differs from a bank loan because factors make funding decisions based on the credit-worthiness of your customers; a bank makes credit decisions based on a company’s financial history, cash flow and collateral. Most importantly, a factor makes funding decisions in days or hours-while banks generally take weeks or even months.

Robyn Barrett, Managing Member robyn@factors-southwest.com www.factors-southwest.com 480.947.9340

Executive Search

Healthcare

A: Yes! Many credit unions offering business accounts offer the same online services to businesses that are offered to consumers. Online banking, online bill-pay and now mobile banking are available for business account holders at credit unions. First Credit recently introduced mobile banking with the ability to pay bills from your phone. Some of the “big guys” don’t even offer that. Take a look at credit unions when choosing a business account.

You’ll be pleasantly surprised at the competitive products, convenient services and great prices. For more info visit www.FirstCU.net today.

I N T E R N AT I O N A L

Q: With so many quality executives displaced in this last year, why would I need to use a retained search firm?

A: When you run your own posting through a networking site or even your own web page, It is all but guaranteed that you will receive hundreds, if not bordering on thousands of applicants.

The time and money needed to review each and every one of those, as well as interviewing the selected ones has a very high price tag, especially if the hire doesn’t meet or exceed your expectations. Call us and let us do a free cost analysis for you before you commit.

David Bruno, Vice Chairman / Managing Director dbruno@dhrinternational.com 602.992.7810 ext. 100

Healthcare Solutions Centers, LLC Q: Are preventive and wellness programs included in an on-site healthcare clinic?

A: Yes, with on-site healthcare clinics HCS staff’s main focus is to assist your employees to better manage their healthcare and health care expenses. Our health, wellness and prevention programs are designed to educate your employees through health risk assessments, screenings, and one-on-one counseling. We then allow accountability for their successes by providing individualized follow-up with our on-site nurse practitioners. Our goal is to develop a workforce willing and able to take a greater responsibility for their own health.

Ultimately we are creating a healthier and more productive work force while decreasing your healthcare costs.

Frances J. Ducar, FNP-C, MSN, Owner frances@hcsonsite.com www.hcsonsite.com 602.424.2101

See Ask Our Members each month in Impact Magazine.. To participate in Ask Our Members, please contact our publisher at 480.588.9505.

The Q&A advice above is not intended to be specific to any particular individual or business. This information is content provided by each business participant and is not the advice of the publisher or the GPCC. Each space is a paid advertisement intended to solicit business.

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Member Experts

Ask Our Members Impact Magazine offers advice from our ‘Member Experts’ to improve your business.

Legal

Insurance

Q: How can healthcare price transparency impact how employees use their healthcare plans?

Q: I am considering making my employees independent contractors in order to cut costs. What are the legal issues?

A: The figures are staggering. America’s healthcare system is expected to double to be a $4 trillion industry by 2015.

Unfortunately, the “buyers” of healthcare products and services are largely unaware of the overall price being paid and do little to alter their unhealthy lifestyles that escalate the cost. The solution?

Patients must learn to take personal accountability, making a shift from being a passive patient to an active consumer. To do that, they’ll need the help of employers, as well as healthcare and health plan providers. With a well thought out healthcare plan, the responsibility for living a healthier life is returned to the individual, ultimately slowing the growing total healthcare expenditures the nation is facing.

Jeffrey Kirke, Vice President jkirke@holmesmurphy.com 480.951.4889

A: While many employers believe they can make workers independent contractors by simply classifying them in this manner, or having them sign independent contractor agreements, these steps are not enough. The law generally comes down to an issue of control. When a business controls how, when and where a worker performs his or her duties and responsibilities, the worker is an employee, and an agreement to the contrary will not trump the issue of control. Consult with legal counsel to help you understand all the factors. The legal consequences of misclassifying workers can be significant, both in terms of tax penalties and potential lawsuits

Marketing & Advertising

Your Chamber

Q: When budgets are tight, how can my marketing efforts still be effective?

A: In marketing you should always assume a tight budget. It is not always easy to determine your return for your dollar. Here are some hints to be certain you are getting bang for your buck no matter what the economic outlook: 1. Know your clients’ habits and market there - ask them where their business comes from; 2. Niche marketing will eliminate wasted spending - Focus on a demographic or community; 3. Be consistent. If you are there when your service is needed, the consumer will think of you; 4.

Go with a triple threat (print, direct mail, internet) to get your message across effectively in today’s market. Free marketing consultation for Chamber members.

Rick McCartney, Principal www.mediapublishersgroup.com 480.588.9505

Carolann Cervetti Bullock cbullock@rcalaw.com www.rcalaw.com 602.440.4828

Q: Now seems like a really tough time to try to start or maintain a small business.

Should I even consider it?

A: America was built on entrepreneurs, regardless of the economic climate. The next installment of the Chamber’s Back To Business 2009 Series, “Small Business = Driver of the American Economy,” will give you some expert advice on starting, developing and managing a business. Dr. Robert Hisrich of the Walker Center for Global Entrepreneurship at Thunderbird will present this seminar on Thursday, April 9 in the Chamber Boardroom. It’s included in your Chamber membership, but please RSVP at www.phoenixchamber.com.

Norma Macias, Business Services Director www.phoenixchamber.com 602.495.6484

See Ask Our Members each month in Impact Magazine.. To participate in Ask Our Members, please contact our publisher at 480.588.9505.

The Q&A advice above is not intended to be specific to any particular individual or business. This information is content provided by each business participant and is not the advice of the publisher or the GPCC. Each space is a paid advertisement intended to solicit business.

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Resources G R E AT E R P H O E N I X C H A M B E R M E M B E R

Events Calendar

Member Happenings

Ribbon Cuttings

How To

New Members

The 2008 Los Tres Amigos event at the Phoenix Zoo attracted all sorts of party animals.

Event Spotlight

Los Tres Amigos Mixer April 30 Go in a New Direction!

The annual Los Tres Amigos Mixer heads north in 2009. CityNorth hosts this always-fun event, which brings together members from the Greater Phoenix, Tempe and Scottsdale Chambers of Commerce for a night of fun, food and networking.

Hundreds of business people from all over the Valley will enjoy exploring the exciting new CityNorth development and fantastic food from Blue Martini, Kona Grill, Ocean Prime, Press and Saitor in a fun, electric atmosphere.

Use the last day of April to get your summer networking started with a bang. RSVP to attend this event at www.phoenixchamber.com. [

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SAVE THIS DATE

Thursday, April 30 5 – 7 p.m.

CityCenter of CityNorth 5515 E. Deer Valley Drive, Phoenix 85054 RSVP at www.phoenixchamber.com

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Save The Date! Chamber Events and Programs APRIL 9

MAY 7

MAY 20

Small Business – Driver of the American Economy Chamber Boardroom

Create a Winning Online Brand Chamber Boardroom

22nd Annual IMPACT Awards Arizona Biltmore Resort & Spa

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April 2009 Calendar of Events BUSINESS FOR BREAKFAST

THUR

Business for Breakfast events offer the early-bird networker an excellent opportunity to start their day by making valuable business contacts in an energetic atmosphere. Bring your business cards and get your day off and running!

WED

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These events, from roundtables to luncheons to special meetings, bring together like-minded business people for conversation, collaboration and education.

Expert speakers and interactive educational presentations add to the benefit of the gatherings.

SOUTH MOUNTAIN/LAVEEN 7:15 - 8:30 a.m.

Bougainvillea Golf Club 5740 W. Baseline Rd., Laveen 85339 sglueck@phoenixchamber.com or 602.495.6469

WED

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ANTHEM 7 - 8 a.m.

Speaker: Dave Sherman Topic: “How to Thrive in a Struggling Economy” Hampton Inn 42415 N. 41st Dr., Anthem 85086 ddrotar@phoenixchamber.com or 602.495.6483

TUES

7

DEER VALLEY 7:15 – 9 a.m.

Speaker: Jim Pederson, Real Estate Developer Country Inn & Suites By Carlson 20221 North 29th Avenue, Phoenix 85027 Sponsored by Country Inn & Suites mlaw@phoenixchamber.com or 602.495.6461

Monday

THUR

IDEA EXCHANGES

PHOENIX 7:15- 8:30 a.m.

Tradiciones 1602 E. Roosevelt, Phoenix, 85006 mlaw@phoenixchamber.com or 602.495.6461

Sun

PHOENIX 7:15- 8:30 a.m.

Paradise Valley Mall 4568 E. Cactus Rd., Phoenix 85032 mlaw@phoenixchamber.com or 602.495.6461

Phoenicians Luncheon Speaker: Thomas Miller, VP of Business for Diplomatic Action 11:15 a.m. - 1 p.m.

Arizona Country Club 5663 E. Orange Blossom Lane, Phoenix 85018 Membership Required Committee | First time guests permitted for $25. RSVP Required llamorder@phoenixchamber.com or 602.495.2195 Professional Women’s Roundtable Topic: Thinking & Communicating Strategically Speaker: Donna Davis, CEO, Arizona Small Business Association (ASBA) 11:30 a.m. - 1 p.m.

Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 lmiller@phoenixchamber.com or 602.495.2194

TueSday

WedneSday

TUES

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Back to Business Series Topic: Small Business = Driver of the American Economy Facilitator: Dr. Robert Hisrich, Director, Thunderbird School of International Management 11:30 a.m. - 1 p.m.

Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 nmacias@phoenixchamber.com or 602.495.6484 Green Roundtable Topic: Going Green: Tax Advantages, Incentives and Rebates Facilitator: Marky Moore, The Capital Review Group. 7:30 - 9 a.m.

Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 lmiller@phoenixchamber.com or 602.495.2194 Hispanic Business Leadership Council’s “Bridging the Gap” Luncheon Topic: Is the Economic Downturn Affecting the Safety and Performance of Businesses?

Speaker: Will Gonzalez, Community Prosecutor, City of Phx. 11:30 a.m. - 1 p.m.

Arizona Club - Chase Tower $20 includes lunch.

201 N. Central Ave., 37 Floor, Phoenix, 85004 mlaw@phoenixchamber.com or 602.495.6461 Under 40 Roundtable Topic: Six Exercises to Stretch Your Mind Toward Sustainability Speaker: Mick Dalrymple, a.k.a. Green 5:30 – 7 p.m.

Children’s Museum of Phoenix 215 N. 7th Street, Phoenix 85034 lmiller@phoenixchamber.com or 602.495.2194

ThurSday

Friday

SaT

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4

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Chamber at Anthem Business for Breakfast 7 – 8 a.m.

Public Affairs Committee Noon - 1:30 p.m.

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Phoenix Chamber Business for Breakfast 7:15 - 8:30 a.m.

Ambassadors Committee 7:30 - 8:30 a.m.

Phoenicians Luncheon 11:15 a.m. - 1 p.m.

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7 Professional Women’s Roundtable.

11:30 a.m.- 1 p.m.

8 South Mountain/ Laveen Business for Breakfast 7:15 - 8:30 a.m.

Back to Business Series 11:30 a.m. - 1 p.m.

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Phoenix Chamber Business for Breakfast 7:15 - 8:30 a.m.

Public Affairs Committee Noon - 1:30 p.m.

Green Roundtable 7:30 – 9 a.m.

Arizona Sports Hall of Fame Inductions 3 - 5 p.m.

The Phoenician www.phxsports.org

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Your Chamber is Your Goldmine 8-9 a.m.

Under 40 Roundtable 5:30 - 7 p.m.

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Deer Valley Business for Breakfast 7:15 - 8:30 a.m.

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Hispanic Leadership Council’s “Bridging the Gap” Luncheon 11: 30 a.m. – 1 p.m.

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30 Annual Los Tres Amigos Mixer with Greater Phoenix, Tempe & Scottsdale Chambers 5 - 7 pm.

www.phoenixchamber.com www.phoenixchamber.com

April 2009 Calendar of Events COMMITTEES

GET ORIENTED

Chamber Members have the opportunity to take on leadership roles with important committees that contribute time and energy to enhance the Chamber’s programming. Committees meet regularly for the benefit of members, who come together to discuss important issues and remain connected to each other and to the Chamber.

Okay, you’ve joined the Chamber. Now what? Find out how to make the most of your membership at regular orientation events. Members who have joined the Chamber in the last six months are welcome to attend.

THUR

2

FRI

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Ambassador Committee 7:30 - 8:30 a.m. (meets every 1st Thurs.)

Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 mlaw@phoenixchamber.com or 602.495.6461 Public Affairs Committee Noon - 1:30 p.m.

Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 grushing@phoenixchamber.com or 602.495.6497

AFTER 5 MIXERS After 5 Mixers provide the perfect ending to the business day and let you make new contacts or renew familiar ones in a relaxed, informal atmosphere.

THUR

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Annual Los Tres Amigos Mixer with Greater Phoenix, Tempe and Scottsdale Chambers 5-7 p.m.

City Center of City North 5515 E Deer Valley Dr., Phoenix 85054 mlaw@phoenixchamber.com or 602.495.6461

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Your Chamber is Your Goldmine Facilitated by: Victoria Trafton 11:30 a.m. – 1 p.m.

Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 mlaw@phoenixchamber.com or 602.495.6461

LOOKING FOR MORE INFO? Unless otherwise noted, all events are FREE to GPCC members. Remember, you can always find out more information on any event, including speaker bios, directions and program descriptions, at www.phoenixchamber.com.

There you can also register for any event or contact us to get answers to any other questions you may have.

LEADS CLUBS Leads Clubs are free referral/lead generation groups designed to enhance member businesses.

Membership is limited; only one person per industry in each group. Please view the rosters at www.phoenixchamber.com to check availability or contact Debbie Drotar at ddrotar@phoenixchamber.com or (602) 495-6483.

NORTH VALLEY The Black Bear 2410 W. Bell Rd., Phoenix Fridays, 7 a.m.

SOUTHEAST VALLEY Mimi’s Cafe (@ Fiesta Mall) 1250 S. Alma School Rd., Mesa Fridays, 7:15 a.m.

NORTHWEST VALLEY Deer Valley Airport Restaurant 702 W. Deer Valley Rd., Phoenix 85027 Thursdays, 8 a.m.

SOUTHWEST VALLEY Bougainvillea Golf Club 5740 W. Baseline Rd., Laveen Wednesdays, 7:15 a.m.

CENTRAL VALLEY Radisson Phoenix City Center 360 N. 2nd Ave., Phoenix Wednesdays (except 1st Wednesday) 7:15 a.m.

Half Moon Sports Grill (B2B Only) 2121 E. Highland Ave., Phoenix 1st/3rd Wednesday, 11:30 a.m.

NORTHEAST VALLEY Paradise Bakery 21001 N. Tatum Blvd. Ste. 48-1520, Phoenix 85050 Tuesdays, 7:30 a.m.

Chamber Highlight

Exhibit A

Space on Sale Now for June 26 Business Expo The biggest event of the summer is coming, and you can be a part of it by reserving exhibit space now for the Chamber’s Business Expo on Friday, June 26 at the Westin Kierland Resort & Spa in Scottsdale.

Companies of all sizes and from a variety of industries as well as local government purchasing officials will present their products, services and business opportunities during this afternoon of networking and promotion. The day will also include educational workshops before you wind down at the Annual Member Reception that evening.

Exhibit space is on sale now, starting at just $275. You can save with early-bird pricing if you reserve your space today at www.phoenixchamber.com.

Get Connected Business Expo Friday, June 26 Expo 12 - 4:30 p.m.

Breakout Sessions: 1:30 - 3:30 p.m.

Member Reception 5 - 7 p.m.

Westin Kierland Resort & Spa 6902 E. Greenway Parkway, Scottsdale 85254 www.phoenixchamber.com

The 2008 Business Expo at the Westin Kierland brought hundreds of business people and exhibitors together.

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Member Happenings Chamber members have the opportunity to attend numerous interesting and exciting events. From luncheons and mixers to expos and professional development sessions, they’re all part of the Chamber experience. Here’s a look at what your fellow members have been up to recently.

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Professional Women’s Roundtable 01 | Christine Muldoon, CM, of Communication International addressed the Feb. 3 Professional Women’s Roundtable on “Leveraging Communication Skills to Maximize Presentation Effectiveness.”

Help Your Site Sell 02 | Members took in the Feb. 17 Web Site Optimization Seminar live or caught the webcast online as part of the Back To Business 2009 Series. Chris Sietsema, director of interactive marketing at Off Madison Avenue, spoke on turning your Web site into a revenue generator.

03

Your Chamber Is Your Goldmine 03 | Newer Chamber members learned about everything their GPCC membership has to offer at the Feb. 19 “Your Chamber Is Your Goldmine” event. Victoria Trafton of The Referral Institute will conduct the next session on Wednesday, April 15.

A smart solution for working professionals The education you want. The way you want it.

With business degrees and certificates ranging from accounting to health care administration, our programs are designed to address the diverse and dynamic needs of today’s workplace.

We offer learning to fit your lifestyle and make higher education highly accessible.

Plus, with our exceptional student support, you can pursue your educational goals—and still keep your commitments at work and at home.

Learn more today.

480.557.2928 phoenix.edu Chandler | Mesa | Northwest Phoenix | Phoenix | West Valley | Online University of Phoenix is accredited by The Higher Learning Commission and is a member of the North Central Association (ncahlc.org). The University’s central administration is located at 4615 E. Elwood St., Phoenix, AZ 85040. Online Campus: 3157 E. Elwood St., Phoenix, AZ 85034. © 2008 University of Phoenix, Inc. All rights reserved. LE1348 PRNT:PHX98IMP

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Downtown Phoenix: It’s Happening! After 5 Mixer 04 | Food, fun and festive networking were on the menu at the Feb. 19 Downtown Phoenix: It’s Happening! After 5 Mixer at Cheuvrant Restaurant and Wine Bar.

Under 40 Roundtable 05 | Arizona Diamondbacks President & CEO Derrick Hall shared his thoughts on “Making It In the Big Leagues” at the Feb. 24 Under 40 Roundtable at Don and Charlie’s in Scottsdale.

Bridging the Gap Luncheon 06 | Gonzalo de la Melena of Emerging Domestic Market Venues, LLC spoke at the Hispanic Business Leadership Council’s “Bridging the Gap” Luncheon on Feb. 25 on “How the Domestic Market Can Benefit from Global Partnerships.”

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07 | Laura Arreguin of Wells Fargo Bank, Chamber Ambassador Dan Perez of Subrosa Investigations and Steve Jaramillo of GC Tech, LLC were just three of the business people who met up at the Bridging the Gap Luncheon.

C a p t u r e Yo u r B e s t S i d e

It’s Pa i n l e s s ly Simple at Vermillion photo

v e r m i l l i o n p h o t o . c o m / c o r p o r at e 6 0 2 . 2 5 3 . 6 0 0 5 p_dv_impact_ad_0109.indd 1

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Ribbon Cuttings

How To:

Contact us if you are celebrating a grand opening, anniversary or relocation at (602) 495-2194.

Improve Your Public Speaking

By Kay Sperduti

CHASE BANK is expanding in Anthem, with their second location just opened at 4311 Anthem Way.

+ www.chase.com

Dave Sherman is a nationally-known public speaker and networking expert based in Scottsdale.

The fear of public speaking often outranks the fear of death, spiders and dental visits.

While few are completely comfortable in front of an audience, those who are possess a professional advantage. To conquer this fear, keep it simple and consider Dave Sherman’s Seven P’s: Presentation. The first 60 seconds are critical.

Grab the audience’s attention, then don’t be too wordy. Just as in good writing, omit needless words. PowerPoint presentations, if used, should be an asset rather than the main focus.

Passion. If you are trying to say something you don’t believe in, it probably won’t be believable.

People. Know your audience and give them something useful.

Percentages. Regardless of your style or content, approximately 20% of the audience will like you and another 20% won’t like you.

Focus on the other 60%.

Perfection. There is no such thing, so don’t worry about it.

Personal. Stories of both your successes and failures can have an impact. Use them.

Perspiration. Don’t fear the audience. Perhaps more importantly, don’t fear your own material.

Finally, be concise. People rarely complain that a program or presentation is too short.

Provide your audience with information they can apply and you’ll likely walk away from the podium feeling well-received and appreciated.

Get Connected Dave Sherman Speaks www.daveshermanspeaks.com

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These folks were right at home at the ribbon cutting for the SEARS HOME APPLIANCE SHOWROOM at 401 E. Bell Road in Phoenix.

+ www.sears.com

COLLINS COLLEGE students joined in the fun for the ribbon cutting on their new campus at 4750 S. 44th Place in Phoenix.

+ www.collinscollege.edu

FIRST AMERICAN STOCK TRANSFERS celebrated the opening of its new location at 4747 North 7th Street, Suite 170 in Phoenix.

+ www.firstamericanstock.com

Great smiles were the order of the day at the ribbon cutting for SUN LAKES PERIODONTICS & IMPLANT DENTISTRY at 10450 E. Riggs Road, Suite 118 in Sun Lakes.

+ (480) 895-0801

Phoenix City Councilwoman Thelda Williams (center) helped the Chamber at Anthem’s board of directors cut the ribbon on the new designer outlet section at OUTLETS OF ANTHEM at 4250 W. Anthem Way in Anthem.

+ www.outletsanthem.com

Since We Opened

Despite challenging times, PARADISE MEDSPA & WELLNESS finished its first year of business with strong revenues and a large base of repeat clients. “We give patients personal service and personal results. We’re booked with appointments, even during these rough times,” says co-founder Dr. Rebecca Weiss. + www.paradisemedspa.com What’s been happening since YOUR business opened?

LET US KNOW AT editor@phoenixchambermagazine.com. www.phoenixchamber.com

Welcome New Members We welcome these businesses who have seen the benefit of becoming a part of our Chamber.

Advertising and Marketing Buzz Marketing, Inc. PO Box 31566 Phoenix, AZ 85046 (602) 956-7404 www.buzzmarketingaz.com Attorneys Bell Law, PLC 6627 W. Harwell Rd. Laveen, AZ 85339 (480) 326-5733 Banks BBVA Compass Bank 2850 E. Camelback Rd., Ste. 140 Phoenix, AZ 85016 (602) 522-6885 www.compassbank.com Bars and Nightclubs Hidden House 607 W. Osborn Rd. Phoenix, AZ 85013 (602) 266-1763 Business Support Services Murphy Business & Financial Corporation 668 N. 44th St., Ste. 300 Phoenix, AZ 85008 (602) 908-6047 www.murphybusiness.com/ eastphoenix Child Day Care Services Precious Treasures Childcare 393 W. Warner Rd., Ste. 106 Chandler, AZ 85225 (480) 917-5614 www.precioustreasures.org Consulting Services Guidon Performance Solutions 2550 N. Thunderbird Cir., Ste. 317 Mesa, AZ 85215 (480) 986-4414 www.guidonps.com Consulting Services Communications/Management/ Marketing Katz Strategic Solutions 1741 S. Roanoke St. Gilbert, AZ 85295 (248) 444-5283 www.katzsolutions.com

Consulting Services - Advisors/ Business/Personal One - Eleven Companies 14354 N. Frank Lloyd Wright Blvd., Ste. 21 Scottsdale, AZ 85260 (480) (248) 6805 www.one-elevencompanies.com Contractors - Construction Metal Foundations, Southwest 4108 E. Air Ln., Ste. B Phoenix, AZ 85034 (520) 993-0087 www.orbitinvestments.com Dentist – General Anthem Center for Oral & Facial Surgery 42104 N. Venture Dr., Ste. A-106 Anthem, AZ 85086 (623) 551-6556 www.drbdorfman.com Employment Services WorkInSports.com 7010 E. Chauncey Ln., Ste. 11 Phoenix, AZ 85054 (480) 905-7221 www.workinsports.com Engineering Services Hoque & Accociates, Inc. 4325 S. 34th St Phoenix, AZ 85040 (480) 921-1368 www.hoqueandassociates.com Event and Meeting Planning, Promotion and Management Western Destinations 21424 N. 7th Ave., Ste. 12 Phoenix, AZ 85027 (623) 780-1601 www.westerndestinations.com Floor Covering Stores Carpet Corner of Sun City, LLC 9420 W. Bell Rd., Ste. 101 Sun City, AZ 85351 (623) 815-3705 www.azcarpetcorner.com Golf Courses and Country Clubs Raven Golf Club at South Mountain 3636 E. Baseline Rd. Phoenix, AZ 85042 (602) 243-3636 www.theravensouthmountain.com

Health and Wellness

Internet Communications

Relax the Back 5029 N. Central Ave. Phoenix, AZ 85012 (602) 277-7989

Phoenix Internet 2922 W. Clarendon Ave. Phoenix, AZ 85017 (602) 234-0917 www.phoenixinternet.net

Hotels, Motels and Resorts Medical - Diagnostic Imaging Centers

Cibola Vista Resort & Spa 27501 N. Lake Pleasant Rd. Peoria, AZ 85383 (623) 889-6706 www.cibolavista.com Country Inn & Suites Deer Valley 20221 N. 29th Ave. Phoenix, AZ 85027 (623) 879-9000 www.countryinns.com/deervalleyaz

Desert Valley Radiology, PLC 4045 E. Bell Rd., Ste. 143 Phoenix, AZ 85032 (602) 493-1994 www.dvrphx.com Solis Women’s Health 11680 E. Sahuaro, Ste. 2057 Scottsdale, AZ 85259 (602) 234-2601 www.solishealth.com

Insurance Agencies and Brokerages

Merchant Services

AFLAC - Holloway 35309 N. 26th Ave. Phoenix, AZ 85086 (623) 398-8843 www.aflac.com

Crucial Solutions, LLC 133 SW 2nd Ave., Ste. 301 Portland, OR 97204 (623) 239-1717 www.crucial-solutions.com

Financial Health, Inc. PO Box 43167 Phoenix, AZ 85080 (623) 544-2530 www.financialhealthinc.com

Moving and Relocation Supplies and Service

Rim 2 Rim Benefits 6501 E. Greenway Pkwy., Ste. 103-623 Scottsdale, AZ 85254 (602) 354-5377 www.rim2rimbenefits.com Rio Grande Insurance Services 15849 N. 71st St., Ste. 100 Scottsdale, AZ 85254 (480) 704-3275 www.businessinsuranceonly.com

Always There Moving, LLC 10443 N. Cave Creek Rd. Phoenix, AZ 85020 (602) 377-1616 www.alwaystheremoving.com Natural Gas Fuel Providers Clean Energy 1555 W. University Dr., Ste. 105 Tempe, AZ 85281 (480) 785-2962 www.cleanenergyfuels.com Non - Profit Organizations

Ted Guy & Associates 3420 E. Shea Blvd., Ste. 157 Phoenix, AZ 85028 (602) 956-5650 www.tedguy.com

Associated General Contractors 1825 W. Adams St. Phoenix, AZ 85007 (602) 252-3926 www.azagc.org

Interior Design Services

Non - Profit Organizations Health/Education

Angelique Interiors 3314 W. Hemingway Ln. Anthem, AZ 85086 (623) 512-7745 www.angelique-interiors.com

Grace Hospice 4515 S. McClintock Dr., Ste. 210 Tempe, AZ 85282 (480) 775-2599 www.gracehospiceaz.com

Interior Motives, Inc. 16851 Parkview Ave. Fountain Hills, AZ 85268 (480) 837-8979 www.interiormotivesaz.com

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Welcome New Members We welcome these businesses who have seen the beneďŹ t of becoming a part of our Chamber.

Public Relations Agencies Lobbyists Shields Consulting/Public Policy Partners 913 W. McDowell Rd. Phoenix, AZ 85007 (602) 795-5619 Retail Stores Barbeques Galore 311 E. Camelback Rd. Phoenix, AZ 85012 (602) 266-9965 www.bbqgalore.com Barbeques Galore 2640 E. Germann Rd., Ste. 1 Chandler, AZ 85286 (480) 722-1062 www.bbqgalore.com Barbeques Galore 800 N. 54th St., Ste. C5 Chandler, AZ 85226 (480) 940-2470 www.bbqgalore.com

Barbeques Galore 21001 N. Tatum Blvd., Ste. 16-1000 Phoenix, AZ 85050 (480) 513-3004 www.bbqgalore.com Barbeques Galore 9010 E. Indian Bend Rd. Scottsdale, AZ 85250 (480) 596-8631 www.bbqgalore.com

Web Design and Marketing IT Outsourcing SonoranSites, Inc. 5901 E. Anderson Dr. Scottsdale, AZ 85254 (602) 992-1221 www.sonoransites.com

Signs deSIGNery Sign Company 927 W. Hatcher Rd. Phoenix, AZ 85021 (602) 943-9000 www.designerysigns.com Travel Arrangement and Reservation Services Vacation Packages Remotian Systems, Inc. 2150 S. Country Club Dr., Ste. 35 Mesa, AZ 85210 (602) 357-1178 www.tripware.com

Barbeques Galore 7635 W. Bell Rd., Ste. 101 Peoria, AZ 85382 (623) 412-4945 www.bbqgalore.com

Working hard to keep you safe SCF Arizona cares about Arizona workers and is your partner in workplace safety.

Put us to work for you.

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Smart Growth

Marcom Corner

Options to Finance Your Business

Your Answers to Marketing & Communication

Get Creative, Get Capital

Topic: Email Marketing Go Big By Starting Small

By Tom Trush

Email is a widely-used but rarely-mastered tool in the lifecycle marketing discipline.

David Hibbs, lifecycle marketing manager for Mighty Interactive in Tempe, has some tips to harness the power of email outreach and provide positive impacts to your bottom line.

At Mighty Interactive, we find that updating and creating client email programs using industry best practices are the customer outreach vehicle of choice and provide a large return on investment.

If you think your bank is the best option for securing capital in today’s economy, you’re making a mistake, says Scott Mahoney, who helps business owners find other forms of funding as managing partner of Catalyst Corporate Solutions.

Here are his three alternatives: n Asset-backed

lenders – These loans are tied into collateral such as your inventory or receivables. Usually these lenders are more aggressive on rates because they want to get paid well for taking more risk. Because they frequently network, asset-backed lenders are easy to find. Banks will even refer clients they decline to assetbacked lenders.

WWW.PHOENIXCHAMBER.COM

n Mezzanine

lenders – This is a great source of money if you already have bank debt and can’t add to it.

High-net-worth individuals will write you a private note, but many times they also want a small stake in your company (3-5 percent) as a “sweetener” for being a patient lender. You can find these lenders through contacts such as attorneys and accountants, as well as by searching the Internet.

n Equity – This option involves selling a piece of ownership in your business. Even in today’s market,

friends and family members who believe in your abilities are the best sources for equity and capital.

Also, rarely will they put money into your company and demand it back in a way that would damage your business.

Scott Mahoney spoke on this topic as part of the Chamber’s “Back to Business” series in March. The series continues April 9 with “Small Business = Driver of the American Economy.” Visit the Chamber’s Web site to find out about other upcoming programs.

Get Connected Catalyst Corporate Solutions www.catalystcorporatesolutions.com

Which Option is Best for You? If you’re declined by your bank, Scott Mahoney suggests exploring the above alternatives sequentially to determine the best fit for your business. For small business owners, the easiest option is often equity.

“If you have to raise equity, focus on growing the pie. Don’t worry about how big your piece of the pie is,” he stressed.

01 | Content. Similar to Web sites, customers “scan” email for information versus reading the entire message. Provide clear headlines, bulleted lists, proper spacing and, above all, relevant content.

02 | Frequency. Times are tough, but now is not the time to inundate your customers with email offers. If you are going to change the frequency of emails you send, ask customers how often they want to receive email, then stick to their feedback.

03 | Images Off. Ensure your email’s important messages are still visible without having to display images.

Most email clients have images turned off by default, distorting or eliminating visual messages.

04 | Preview Panes. Optimize your email for customers who prefer to view email through a preview pane.

We recently realized a 12 percent increase in actions for a client from preview pane optimization alone.

05 | Testing. Email is the perfect avenue to conduct testing on outreach. Testing allows you to optimize your email marketing efforts for response. Do you know what day of the week or time of day is the best to send email to your customers?

Simple tests like these dramatically improve results.

Get Connected Mighty Interactive www.mightyinteractive.com

www.phoenixchamber.com

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Money Matters

HR IQ Topic: Conflict Resolution From hurtful gossip to co-worker flare-ups, from bullying to harassment, workplace conflicts quickly drain energy and affect morale, often resulting in decreased productivity, unwanted turnover and unnecessary distractions. Workplace conflicts are inevitable, but Susan Williams of HR Choice has advice for supervisors and managers on how to handle and resolve them.

When An Employee Complains… n M eet privately with the employee n A llow enough time for a thorough discussion of the complaint n M ake sure the employee knows you take the complaint seriously n A sk questions to clarify any issues you do not understand n T hank the employee for bringing the issue to your attention n R eserve judgment until you have investigated n C onclude the meeting by restating the complaint to make sure you and the employee understand what was said.

When You Investigate… n C heck all the facts n

Interview other people involved

n T ry to maintain confidentiality to the

greatest extent possible your boss, HR, or other managers and supervisors, if necessary.

n C onsult

When You Decide What To Do… all the options n F ollow company policies and procedures n T ake a fair and objective approach n S eek to bring closure to the issue n G et back to the employee promptly following your decision n E xplain what action will be taken to resolve the complaint. n C onsider

Supervisors and managers are keys to preventing conflicts from spreading negativity throughout the company and are vital to resolving conflicts in the best interests of all involved.

Get Connected HR Choice www.hrchoice.com

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Go Green – Easily!

Little Things Can Have a Big Impact

By Sandy Des Georges Not only will our actions today impact our children tomorrow, our attempts to go green could put a little more of the spendable green in our pockets at the end of the day. n T he Worldwatch Institute lists these money-saving steps that you can institute immediately: n S et thermostats a few degrees higher in the summer, a few degrees lower in the winter; n S witch to compact fluorescent lightbulbs (CFLs) when older bulbs burn out; n I nstall low-flow showerheads and faucet aerators; n W alk or bike to work and the store; n K eep money in the local economy by buying food from local farmers and markets; n B orrow from libraries instead of buying books; n R ecycle or donate your used electronics.

Cindy Slick, APS manager of community development, says her staff meetings are easily painted green with a few simple changes in habit – printed agendas have been replaced with PowerPoint agendas at meetings; bottled water has been given the boot in favor of pitchers of water, and a “cool coffee mug” contest has been created to discourage the use of Styrofoam or throw-away cups.

On a larger scale, she points to APS’ “Sustainability in Action” steps, including the use of bio-diesel in fleet vehicles, recycling tires into products, oil filters into rebar, and extending oil-drain intervals to reduce cost and waste.

Get Connected Worldwatch Institute www.worldwatch.org APS www.aps.com

How Green Can You Go? Think you’ve got the green thing down?

The folks at All Green to Me have devised a Jeopardy-style game to test your knowledge and give you an idea of how green living affects your wallet.

Are you an “Eco Newbie” or an “Eco Expert”?

Visit http://nmil.jmc.asu.edu/green_game/ to find out!

A Word About Safety From SCF Arizona All businesses use electricity in some capacity. Electric shock is a risk many workers face, but which few think about. It is the employer’s responsibility to reduce this risk by following established safety policies and procedures.

Most electrical risks can be reduced by using a ground fault circuit interrupter, or GFCI, in all areas where electrocution could occur. A GFCI is designed to protect people from severe or fatal electric shock. It can also prevent some electrical fires and reduce the severity of others by interrupting the flow of electric current.

An Assured Grounding Program should also be used at work sites. This procedure for testing electrical tools and extension cords assures proper grounding, polarity and resistance.

The National Fire Protection Association (NFPA) has published the “70E Standard for Electrical Safety Requirements for Employee Workplaces,” which covers the full range of

electrical safety issues. Following NFPA 70E guidelines could turn a life-threatening event into a testimonial for focusing on safety first.

Download the document from www.nfpa.org.

When it comes to worker safety, the Chamber reminds you that even if you have just one employee, you’re required to have workers’ compensation coverage. When you obtain such coverage through SCF Arizona and also enroll in the Chamber’s safety program, your organization qualifies for a 10 percent discount on premiums. You may also be eligible for an additional year-end bonus safety dividend from SCF Arizona.

Get Connected Ron McElhaney (602) 495-6486 or rmcelhaney@phoenixchamber.com

www.phoenixchamber.com

Capitol Voice

Communicate, Educate, Participate Make the Most of Your Voice in Government The Greater Phoenix Chamber of Commerce gives one voice to its more than 3,400 member businesses at the local, county, state and federal levels of government. The input of the business community gives government officials and lawmakers the information they need to make decisions on critical issues. While every Chamber member is encouraged to get involved in advocacy, some may not fully understand the many ways to support these legislative efforts.

Communicate While the Chamber’s Public Affairs Team has regular one-on-one contact with legislators and government officials and often offers public testimony on important issues, members can easily participate from the grass roots level.

AZBusinessVoice.com is an interactive Web site that educates, alerts and organizes businesses through regular updates on state and local government issues. It’s simple to set alerts that can help you respond to important developments and let your representatives know where you stand.

You can also find a link to contact information for elected officials at the Chamber’s Web site at www.phoenixchamber.com.

Annual events at the beginning and end of each year’s Legislative session give business people a chance to meet and interact with their elected officials to exchange ideas on a personal level. Lawmakers are available to discuss their positions and explain legislation that affects the business community.

Educate The Chamber’s Public Affairs Team makes a wealth of information available to keep members informed about important legislation and the organization’s position on critical issues. During each session, an online Legislative Bill Tracking Chart is updated weekly, providing an overview and the status of current business-related bills.

The annual Public Policy Agenda booklet defines the short-term and ongoing policy initiatives of the Chamber. It’s a handy guide to the GPCC’s advocacy efforts, and it’s available at the Chamber or for download from www.phoenixchamber.com.

Each summer, you can also download a Session Wrap-up document that outlines the Chamber’s efforts throughout the legislative session.

Members who prefer a more hands-on approach are welcome to join the Public Affairs Committee or any one of the Chamber’s Issue Committees.

The Public Affairs Committee offers educational, networking and activism opportunities, while

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Issues Committees help the GPCC develop specific policy recommendations in various important policy areas such as Health Care, Education, Transportation and more.

For the last 11 years, the Chamber’s Political Action Committee (PAC) has identifed and helped to elect pro-business candidates to state, county and local offices. Having pro-business candidates in office helps improve the business climate in metropolitan Phoenix. As a “Super PAC,” the organization can make the maximum campaign contributions allowed by law. To maintain that status requires at least 500 contributions of $10 or more. Your personal contributions (corporate contributions are prohibited by law.) can help make a difference in key races in upcoming elections that will impact Valley business for years to come. To make a donation, visit www.phoenixchamber.com/pac or call (602) 495-6497.

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The GPCC’s Water and Agriculture Committee advocates for policies that promote responsible use of precious water and supports funding for agricultural concerns. Here committee chair Robert Shuler (left) and Michael Anable, policy advisor on natural resources to Governor Brewer, discuss policy.

Chamber Issues Committees n

Get Connected

Participate

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Governor Jan Brewer addressed attendees at the Legislative Meet and Greet at the Phoenix Convention Center on February 26.

Greater Phoenix Chamber of Commerce Public Affairs (602) 495-6497 or www.phoenixchamber.com

n n n n n n n

Education Health Care Employee Relations Environment Tax and Fiscal Transportation Economic Development Water and Agriculture

www.phoenixchamber.com

Pro: Files

Fun: It’s the Law Lawyers Firmly State They Love Their Jobs

By Christia Gibbons The managing attorney ropes calves in his off time. The assistant managing attorney reels in salmon. The greatest fun, however, may come from simply going to work each day.

Michael Tiffany, the horseman, and Mark Bosco, the fisherman, joined forces 12 years ago to form Tiffany & Bosco. Their names adorn one of the Esplanade office buildings at 24th Street and Camelback Road.

“We like being here,” Bosco says of going to work. “We like what we do. People genuinely care about each other and about our clients.”

“My favorite ‘thing’ about our firm is that it is a happy and comfortable place to be,” concurs Tiffany. “I always look forward to coming to the office.”

Bosco says that’s in large part because of the very culture Tiffany has molded throughout the years. “He’s absolutely the greatest partner one could have,” Bosco says. “He’s such a gentleman. He has high expectations for everyone when it comes to honesty, integrity and fairness.”

Business is good and the firm, which practices more than 30 specialties locally

Tiffany & Bosco shareholders (L-R) Mark S. Bosco, Dustin C. Jones, Michael E. Tiffany, Shahpar Shahpar and Pamela L. Kingsley lead the company forward.

and internationally, is set to add to its 36-attorney force.

“Based on our expanding market share and inquiries from experienced attorneys who want to join our firm, we expect to add five to 10 attorneys over the next year,” Tiffany says.

It sounds like the fun, like the firm, will continue to grow.

Dollars and Sense A Bank Rises Above the Crisis

By Lori K. Baker For a moment, forget about bank bailouts. Bank of Arizona bucks banking trends that make Wall Street Journal headlines.

You’ve read about some of the nation’s largest financial institutions closing neighborhood branches, but Bank of Arizona will open three new ones in the Valley this month. Meanwhile, its parent company, BOK Financial, was the largest commercial bank in the country to turn down participation in the Treasury Department’s Troubled Asset Relief Program (TARP). In fact, BOK Financial reported earnings of more than $153 million last year.

What’s a secret of its success? In banking, size does matter, and Bank of Arizona offers both the personalized touch of a small community bank and a wide variety of products and services like the big guys.

“We have ten dedicated business bankers in the Valley who have experience in this market and are willing to take the time to sit down with business owners and talk about their challenges,”

Get Connected Tiffany & Bosco www.tblaw.com

says Bank of Arizona President Ryan Suchala.

Meanwhile, the bank offers an expansive collection of services, running the gamut from collections and disbursements to investments and fraud prevention.

“We’re like the Goldilocks story,” Suchala adds. “Not too big, not too small—but just the right size.”

Bank of Arizona will Ryan Suchala became President of Bank of celebrate three grand Arizona this February. openings from 11 a.m. to 4 p.m. on Thursday, April 16, with a fraud prevention fair and mobile paper shredder for community use at its four Phoenix-area locations.

Get Connected Bank of Arizona www.bankofarizona.com

www.phoenixchamber.com

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Greater: PHX

They’ve Got Spirit, Yes They Do 2009 Spirit of South Mountain Awards Presented

By Tom Trush The South Mountain/Laveen Chamber of Commerce named the recipients of its Fourth Annual Spirit of South Mountain Awards on Feb. 26. Salt River Project presented the gala event at The Secret Garden in Phoenix.

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The 2009 award recipients in each category were:

Education/School Administrator: Dr. Josephine Pete Nonprofit Agency: Hacienda HealthCare n Individual Volunteer: Ingried Lowman n Local Government Agency: Councilman District 7 – Michael Nowakowski n Local Business: MRM Construction Services n

“These recipients serve with a spirit of servant leadership, putting employees, customers and the community ahead of financial goals,” said SMLCC Chair John Sebald. “Recognition of this unique spirit is intended to honor the unique history and cultural diversity that defines our communities.”

In addition to the Chamber awards, Commander David L. Faulkner of the Phoenix Police Department’s South Mountain Precinct presented the award for Officer of the Year.

Supporting sponsors included Gust Rosenfeld, The Arizona Lottery, South Mountain Community College and Wal-Mart Laveen Supercenter.

Saturday In the Park Super Saturday in Anthem Set for April 25 The Anthem Commerce Park Business Owners have designated April 25 another Super Saturday.

Among the activities planned for the twice-yearly event that celebrates the Anthem community are a car show, pie-eating contests and an attempt at the Arizona record for the largest water balloon.

“We want people to shut the TV off and get outside,” said Donna Gutowski, an event organizer and CEO of Gutowski Cabinet Works. “We want to just get people in a better state of mind.”

Some of the participating businesses hosting activities include:

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Anthem Harley Davidson: Pie eating contest Gutowski Cabinet Works: Bingo by American Legion and Daisy Mountain VFW n C & R Tire: Boating safety presentations n Anthem Pet Medical Center: Vet checks, Circle L Animal Rescue n CASCO Financial Group: Kids activities, face painting n Mobil 1: Car show to support Team Wish n All Spares: Wheel of Fortune n

The event runs from Noon to 6 p.m. and admission is free.

Award winner Dr. Josephine Pete (center), with Dr. Donald Campbell of Maricopa Community Colleges (left) and Gary Trujillo of the Be A Leader Foundation.

Get Connected

South Mountain/Laveen Chamber of Commerce www.phoenixchamber.com

Community: Tempe

Name Recognition Waste Management’s Cassano Recognized for Light Rail Efforts Waste Management of Arizona veteran Don Cassano was recently honored for his efforts in championing support for the METRO Light Rail. The City of Tempe named the Tempe Transit Center meeting room the Don Cassano Community Room.

Cassano worked closely with the Tempe Chamber of Commerce and the Tempe Transportation Committee to implement funding elections, make route improvements and gather support for the light rail concept.

“I’m honored to have the meeting room named after me,” Cassano said. “I’m proud of the work everyone has done to make light rail a reality.”

After more than 20 years with Waste Management of Arizona, Cassano is now a consultant to the organization. He was a Tempe City Council member from 1984-1993 and served as vice mayor from 1988-1990.

Waste Management of Arizona and its 980 Arizona employees provide waste and recycling services to nearly 500,000 customers in Arizona.

Get Connected

Waste Management of Arizona www.wm.com

Get Connected

Chamber of Commerce at Anthem www.phoenixchamber.com 28

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Don Cassano now has even more name recognition at the Tempe Transit Center.

COCHRAN PAINTING, INC. CommerCial Painting & WallCovering

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ADOT DBE Awards/ Welcome Reception

Tuesday, April 21st, 6 6–8 p.m.

Commercial, Industrial & Property Management Repaints

Workshops and Training Classes

Wednesday, April 22st, 7 a.m.—5:30 p.m. 

Family owned & operated for 34 years

 

OFFERING: n Specialty finishes, wood stains, wall covering installation, artistic restoration, faux finishing & Stucco painting

  

Office Management Construction Management with Hands-on Bidding Lab Contract Management Business Development Get up-to-date feedback from this year’s Community Panel.

Meet Prime contractors at the Networking Matchmaker Event

Registration fee $25!

Desert Willow Conference Center, Phoenix

For info or estimates call:

Dave 602.469.0629

or e-mail cochranpt@aol.com Office: 623.930.5659 Fax: 623.930.5750 Licensed • Bonded • Insured • References License# ROC125653

For upup-toto-date information, visit

RECENTLY COMPLETED WESTWARD HO HOTEL 618 N. CENTRAL PHOENIX, AZ 85004

www.azdbe.org

Or contact Kathi Donato Donato Consulting 520520-731731-8154 adotevent@yahoo.com

SM

be inspired.

WednesdAy, mAy 20, 2009 ArizonA Biltmore resort & spA mcArthur Ballroom | 11am - 1:30pm Seats are $65 for members and $75 for non-members.

Tables are also available.

RSVP TODAY! www.phoenixchamber.com

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First Person Profile The Valley’s business community has a story to tell. We asked them to do just that.

Aim High

Bill Gregory Former US Air Force pilot and NASA astronaut Vice President, Business Development Micro-Tronics www.micro-tronics.com

“My father and his two brothers were military pilots. The space race started the year I was born.

You have a much better shot of winning the lottery or being struck by lightning than becoming an astronaut. At each step along the way, if that had been the last one, it was something I was really enjoying.

The important thing was to not just have dreams, but to pursue them.

I fly every other week. For me, it’s unmitigated joy.

I want to be a success in the business world.

Right now, my number one priority is making Micro-Tronics a bigger success than it already is.

I love the fact that I’m with a smaller company. There’s a lot of camaraderie. It’s not just a job.

There’s an old saying in the astronaut office: ‘Better to have a good crew than a good mission.’”

Have An Inspirational Story To Tell? Let us know about it. Send your ideas to editor@phoenixchambermagazine.com.

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www.phoenixchamber.com

FPO

To resist the expected. To embrace the unusual. To explore the possible.

When you’re running a small business, there is no such thing as a small decision. And when it comes to health insurance, smart decisions begin with smart options. That’s why Blue Cross Blue Shield of Arizona offers flexible and affordable plans that make sense for small business.

Now, add our network of over 16,000 health care providers along with our trusted local customer service and you have a health care plan that means business. Health insurance that makes sense for your business, yourself and your family — that’s Blue Cross Blue Shield of Arizona.

You’re the boss.

08-0744

09-0149

Decide now to contact your broker, call (877) 391-2227 or visit azblue.com/Impact