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2 M A RC H 2 011

1 – 5 March | 9.30 am – 6 pm PWTC & KLCC

The official sho w news of the Malaysian International Furniture Fair

Dr. Koh said: “MIFF is definitely no MYTH. It is a reality that has driven the growth of the furniture industry and furniture exports of Malaysia. MIFF, since 1995, has grown from strength to strength in terms of the number of participants, buyers as well as the value of transaction effected during MIFF.” From being a furniture export vehicle for Malaysia and the Asian region, MIFF is regarded as a gateway for international players

What'sN e ws Forwardlooking furniture players leverage on awards as a branding platform for global positioning. Page 2 S p e c i a l Re p o r t

In this second of four articles on MIFF’s past, present and future, we pick the brains of academician Dr. Jegatheswaran Ratnasingam and FRIM program head Dr. Tan Yu Eng. Page 3 We deconstruct the definition of ergonomics and discuss its evolution with Ralph Ong, managing director of Oasis Furniture Industries.

(From L-R): Pushing for breakthroughs: Dato’ Tan Chin Huat, Tan Sri Dr Koh Tsu Koon and MATRADE Chairman, Datuk Mah Siew Keong

M’sia Furniture Export Value: Up 20-fold in 20 Years of MIFF By Alexandra Wong Furnish Now writer

You can’t argue with numbers. 17th consecutive edition at the Pacific Ballroom, Seri Pacific Hotel, he revealed that in 1995, the total export value of furniture from

Page 4 From firerated doors and spacesaving workstations to romantic wooden furniture, MIFF offers a diverse menu of modern products and classical favourites. HeveaPac-2010Ad(277x80mm)-OL.pdf

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to penetrate the regional market, and has consistently earned plaudits for its outstanding reception, services, diversity of products and sales generated on-site. When trade fairs and exhibitions around the world reported visitor shrinkage in reaction to the global financial meltdown, sales orders at MIFF actually increased: the fair netted US$690 million and US$710 million in 2008 and 2009, up from 2007’s tally of US$667 million. Continued on page 4

H o tSh o t

MIFF 2011 officially launched

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sing numbers to powerful effect, YB Senator Tan Sri Dr. Koh Tsu Koon, Minister in charge of Performance Management and Delivery Unit (PEMANDU) of the Prime Minister’s Department, demonstrated MIFF’s contribution to the exponential growth of Malaysia’s furniture industry. In his opening speech during 1/12/11 6:19:40 PM the Opening Ceremony of MIFF’s

for years, for MIFF founder Dato’ Dr. Tan Chin Huat, getting a public endorsement from a respected statesman in front of the industry’s movers and shakers must have been especially meaningful. Displaying his trademark wit,

Innovative products on display

Big sales expected this year

Malaysia was only RM370 million. In 2010, this number jumped to RM7.62 billion, a staggering 20fold increase in 20 years. While industry pundits have acknowledged his contribution

Best perk ever: a noontime nap, courtesy of the company bed. But stools as pillows? Sam Goh, of Kim Yee Furniture Industries, proves that a good siesta is all in the sleeping. Note to future employers: Mr. Goh posed for this shot, and he’s not prone to sleeping on the job, even if it involves bed products.


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Booths Beauties!

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visit to Malaysian International Furniture Fair (MIFF) is like walking through a furniture fairyland. Beautiful furniture of all shapes, sizes and purposes, tastefully arranged in every form imaginable, wow you from every angle, each like sirens serenading with sweet melodies from their booths. That is the reason behind the MIFF Best Presentation Award–to recognize the most captivating booths during the exhibition and highlight the efforts put into the design and details of each winner. Surely it had taken many manhours and creative juices to create an award-winning booth. The time and effort have not gone unnoticed to the organisers. Divided into three categories according to the booth sizes, this competition is open to all MIFF exhibitors, with attractive cash prizes ranging from RM1000 to RM8000, a trophy and certificate. Judging criteria involves booth presentation, functionality and construction technique. “The awards are a good motivator for us to produce better designs every year,” said Ben Teo, managing director of Benithem Sdn Bhd, who has been the gold award winner for almost every year since the awards began. “We are pleased to leverage on this award as a branding platform for Benithem”. Following their futuristic theme of going global last year, they have chosen ‘Going Green’ as this year’s theme in line with global concerns about environmental sustainability. Another booth with the environmental theme this year is A-M Office Group Industries Sdn Bhd, which features walls plastered with newspaper clippings. “One of our star product ranges is the Leopard from Japan, which is almost 90% degradable. We’ve always won only merit awards in the past years, but after winning the bronze award in Category 2 last year, we are investing more into our booth this year!” said Mr Lai See Leong, head of ID Department at A-M Office. The Best Presentation Award is co-organised by Malaysian Timber Council (MTC) and supported by the Malaysian Timber Industry Board (MTIB).

Visitor Count Day 1 International

2,461

Local

1,849

Total

4,310

Day 2 | 2 March 2011 PWTC & KLCC

The official sho w news of the Malaysian International Furniture Fair

The Ideation Award: Making the Final Cut

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leven excited finalists of the Ideation Award proudly presented prototypes of their entries to be displayed at the Malaysian International Furniture Fair for trade viewing on 28 February 2011, one day before the doors were opened to trade visitors. Selected out of 220 entries from 13 institutions of higher learning, the finalists were picked based on the highest marks for “New Urbanism, Innovation and Sustainability,” the theme of the judging criteria this year. With this year’s focus on furniture for single urban occupants, many entries contained do-it-yourself elements such as being easily assembled and taken apart, nail and screw-free components and stackable characteristics for space-saving purposes. “Our design schools actually produce many high quality furniture designs,” said Ian Davies, chief judge of Ideation awards celebrate youthful achievement while supporting the Ideation awards. “However, we see a broken link when industry development these designs are not being turned into real furniture. That is why we have extended the competition to include the prototyping of the designs. This gets the manufacturers involved and excited about the hidden potential of young designers.” The participants had earlier attended a series of four workshops which were held at various locations around the nation beginning October 2010. Seven manufacturers then worked with the university designers to produce life-sized prototypes, which were scrutinized closely by a panel of international judges. The feedback from the participating manufacturers, shown over a video, was positive with many expressing interest in mass-producing the participants’ designs to be marketed.

MIFF AWARDS AT A GLANCE

TALENT DEVELOPMENT

BEST PRESENTATION AWARD

The MIFF awards are a good platform for present and emerging talents to showcase their ideas to the movers and shakers of industry, said Dr. Jegatheswaran Ratnasingam, associate professor at the Faculty of Forestry, University Putra Malaysia. The MIFF Awards Prize Presentation Ceremony will be held on 3 March 2011 at 2.30 p.m., Pacific Ballroom, Seri Pacific Hotel Kuala Lumpur. Join the gathering for a peek into the best of the best in the furniture industry. With over a decade of industrial experience, Dr. Jegatheswaran’s work is often cited by international organisations such as ITTO, CSIL and UNIDO. The prominent speaker and author of more than 200 publications is positive that the country’s furniture industry is headed for greater heights in time to come with concerted efforts by all stakeholders.

Co-organised by Malaysian Timber Council (MTC) for the most outstanding booth based on presentation, functionality and construction techniques TOP MARKS FOR: Presentation, functionality, construction technique

IDEATION AWARD A competition held among students and young designers to identify emerging talents and promote the furniture industry as a rewarding career option TOP MARKS FOR: Aesthetics, uniqueness, functionality, safety, environmental sustainability, global appeal

FURNITURE EXCELLENCE AWARD Presented to manufacturers who turn furniture into a work of art and recognize the role of furniture designers in the furniture industry locally and regionally TOP MARKS FOR: Innovation, aesthetics, functionality

Dr. Jegatheswaran will be providing a talk titled “Palm Wood – The Green Furniture Material” on 3 March 2011 at 10 am at the Seminar Room, Perhentian Room, Level 3, PWTC. The talk will delve upon cost implications and potential uses for oil palm-related wood for the furniture industry.


Speci a l R e po rt : th e M I FF Sto r y

Day 2 | 2 March 2011 PWTC & KLCC

The official sho w news of the Malaysian International Furniture Fair

Malaysia’s Export Magic Revealed MIFF evolves nation’s export mojo from simple deal making to showmanship By Shantini Harriet Furnish Now writer

Q: So what are you looking for? A: Malaysian furniture Q: Why? A: Solid Wood

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his is a common enough conversation with international buyers at the Malaysian International Furniture Fair (MIFF) and the answer is always the same from most of them. It probably won’t be any different this year either at MIFF 2011. Buyers from across 140 countries have been converging at MIFF year after year for the last 16 years for a ‘one-stop buying spree’ of especially Malaysian furniture. What is it that makes Malaysian furniture so attractive to these buyers, who come from as far away as Africa and Mauritius looking for container loads of dining sets, sofas and office furniture? And how did Malaysian furniture get from rustic handmade beginnings to the factory-produced big business it is today? Well, the answer to the first question is simple—solid wood. Malaysia has earned a reputation with the overseas market for manufacturing high quality solid wood furniture at affordable prices. Compared to other OEM manufacturers in the region who have made a shift over a number of years into MDF (medium density fibreboard) furniture manufacturing, Malaysia is like the new emerging furniture god, pouring down wood manna from the heavens for anyone who wants it. This has enabled it a firm foothold into the industry and a place on the top 10 list of largest wood based furniture manufacturing countries. In terms of performance per se, about 80 percent of what Malaysia produces is exported. The industry is very export oriented with more than 600 exporters, and the top 50 already contributing to about 65 percent to 70 percent of the exports. Though the industry clocked exports at about RM7.1 billion last year, it was still below the global average as its biggest competitors are China and Vietnam. The Malaysian furniture industry probably got its start between 1986 to 1995, and after the implementation of the first Industrial Master Plan (IMP1). The country was trying to spur industrialization to reach its ultimate goal of becoming a developed country by 2020 and encouraged downswing processing. As a result, instead of exporting primary commodities like logs and sawn timber, they encouraged the production of furniture and some other value added products as alternatives to the economy. The industry began growing by about 40 percent during this time period.

The Malaysian furniture industry really took off in a big way in 1996 after the implementation of the second Industrial Master Plan (IMP2). With the introduction of attractive incentives by the Government, genuine new players began entering the scene with Taiwan exporters relocating their plants to Malaysia. This propelled the industry forward, and Malaysian furniture was finally coming into its own. Since every little bit helps when an industry is trying to make a name for itself, MIFF’s involvement was a welcome bonus to local manufacturers in search of new markets to conquer. Little did they know at that time in 1995 that they, and the industry, would find invaluable allies that would last 16 years and counting. Many of those original exhibitors at the very first MIFF are still finding their way back to the fair even after all this time. Dr. Jegatheswaran Ratnasingam, associate professor of the Faculty of Forestry at Universiti Putra Malaysia (UPM), said that MIFF has been growing at an average of 17 percent each year and is an excellent marketing platform for manufacturers to showcase their products. He further added, “If we Dr. Jegatheswaran Ratnasingam take MIFF’s role out of the Malaysian scene, I would say exports would immediately drop by about 35 percent. And it’s not because sales are actually made here. This is a very good platform for people to meet and that role has been played by MIFF very well. And it is getting better each year. It’s also a kind of furniture show that is featured strongly in the diary of a lot of large furniture buyers abroad.” This sentiment is further quantified by Dr. Tan Yu Eng, program head of the Advanced Processing & Design Programme, Forest Products Division, Forest Research Institute Malaysia (FRIM), who said, “MIFF gives the idea that those who participate are of a certain standard in terms of quality and product delivery. Also I think MIFF has played an important role using the MIFF platform to promote design [Ideation Awards] among youngsters. MIFF has definitely contributed to the overall exports itself and it is substantial. If you have a good exhibition like this, it means your country is ready to cope with the requirements needed and gives people an idea of your quality.” Even though Malaysia also supplies MDF furniture, it has wised up to all this demand for everything solid wood since the supply, unlike manna, can eventually get depleted. Many manufacturers have turned from OEM

(Original Equipment Manufacturer) to ODM (Original Design Manufacturer) for higher value-added furniture incorporating ingenious design and better finishing. These products are penetrating upmarket segments in developed markets such as the U.S., the U.K. and Japan. Malaysia also is showcasing home-grown brands, some of which have already chalked up export success. And to counter the problem of limited resources of raw materials, some now grow the trees they need for manufacturing instead. As a member of the Forest Stewardship Council (FSC) and the International Tropical Timber Organisation (ITTO), the Malaysian timber industry benchmarks its activities according to worldwide logging and forest preservation standards. The National Timber Certification Council’s voluntary national timber certification scheme provides assurance to buyers that wood-based products have been sourced from sustainably managed forests. Despite having friends in the right places, as in all other industries, the furniture industry is no stranger to present and future challenges. Dr. Jega surmises that the industry’s two major challenges will be finding a way to counter growing concerns about raw materials and the dependency of the industry on foreign labour. Dr. Tan on the other hand is quite optimistic that with co-operation among the different government agencies like FRIM, the Malaysian Furniture Promotion Council (MFPC), and the manufacturers with their collective association, these and other issues can be dealt with together for Dr. Tan Yu Eng positive results. “We can’t just produce as we normally do but we have to do market studies, understand the trends, and brand,” Dr. Tan said. “If you try to promote your brand individually it is costly and only limited companies can afford it but if collectively done, you can promote the brand of ‘Malaysia Best’ or its equivalent, then it is possible.” He further added, “The industry can plan but some of the things they can���t do individually they should do it collectively through the association. And think of what are the foreseeable challenges in the coming years and plan for it and try to overcome it. We all need to work slightly harder to make it happen and the government realizes it needs to help, but on how to go about it… there is a need to talk.” And the eyes of the world are still watching and waiting….

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Day 2 | 2 March 2011 PWTC & KLCC

We Enjoyed “Kopitiam”; Our Backs Didn’t Oasis’ Managing Director, Ralph Ong, says give your bones a rest in the right seat—an ergonomically optimized one

By Mohd Rashdan Furnish Now writer

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emember the days of straight and stiff wooden chairs at “kopitiam”—traditional breakfast and coffee shops—in old-brick colonial buildings? Remember the days of teachers directing primary school students to sit up straight in their wooden chairs? They’d say this was to help contour the students’ posture. In today’s modern corporate world, you won’t find straight and stiff seats. And you don’t even have to worry about your posture. Why? Because the chairs are now designed to accentuate the human body; they are built “ergonomically.” What then is ergonomics? It is the scientific discipline concerned with the designing of equipment to accommodate the human body, its movements and cognitive abilities. Suitable ergonomic design is necessary to prevent repetitive strain injury to the body, which can develop over time and lead to long-term disability. Ergonomics is employed to accomplish two goals: support health and sustain productivity. According to Wikipedia, it is pertinent in the design of such things as safe furniture and easy-to-use interfaces for machines. Furnish Now approached Ralph Ong, the managing director of Oasis Furniture Industries Sdn Bhd and an

industry expert on the issue of ergonomics for an exclusive and cozy chat. Q: How has ergonomics in your products evolved in the last decade? Ong: It has certainly made leaps and bounds since our first year of operation. Before any effective change can be made ergonomically, we initially had to embark on raising awareness of the health-related problems arising from conventional chairs. When people become more educated and health-conscious on the options they have when it comes to where they place the seats of their pants, as well as on spinal distress, we, in return, collate generous feedback and responses on not only on how to improve our products, but also on what basis to design the new models. Today, Oasis collaborates with Malaysia’s leading ergonomist, Dr Jalaluddin Dahalan, also a consultant on occupational safety and health, on matters of ergonomics design and its health effects.

The official sho w news of the Malaysian International Furniture Fair

Ong: Definitely. We look at the user’s occupational function for the chair, demography and body size. Let’s face it, in reality an Asian body size is different from that of European’s. We will continue to carry out research and development to manufacture “healthy” chairs to cater to our customers’ requirements. There is ample room for product variations. Q: What are your thoughts on “making it” in the industry? Ong: To become an industry leader, a company has to first indoctrinate the earnestness to excel, without which it’ll reach a plateau and become complacent. Next, it has to adopt globally-accredited best practices in its management and operations. Acculturating the Japanese philosophy of continuous improvement – Kaizen – will subsequently assure its survival, growth and relevance. Ethically, we also believe that the “intent” of the business will speak volumes for your long-term growth. This parallels the age-old adage, “You reap what you sow”. At Oasis, our tagline “Ergonomically Designed for Health,” reflects our concern for our customers’ well-being, and not just about the company’s bottom line. With this proven corporate social responsibility trait, we create return customers, who stay loyal to our brand and products. Q: Mr Ong, do share with us the pivotal roles MIFF has played in Oasis’ success story? Ong: Oasis has participated in MIFF for seven consecutive years now, and has since seen expansive growth. We continue to partake in the annual fair due mainly to the organiser’s—MIFF Sdn Bhd—charisma and professionalism. Headed by Dato’ Dr Tan Chin Huat, the organiser labours wholesome efforts in ensuring that each annual MIFF is distinctively different from rival exhibitions around the world. Over the years, the organiser has successfully made its mark in the furniture industry and has achieved world class recognition. With the cooperation and collaboration of the organiser, we believe that Oasis will continue to grow stronger by the year.

Q: Do you see further enhancement in ergonomics seating products?

Visit Oasis at Booth No. 2B22, Hall 2, PWTC

He urged all the various parties of the furniture value chain to cooperate and collaborate to boost Malaysia’s ranking among the world’s biggest furniture exporting countries from number 9 to number 8. “It is the private and public sector’s cooperation and collaboration which will make this happen,” he said. Last year, MIFF charted US$755 million in sales orders, a record which Dato’ Tan, who is born in the year of the Tiger, has set his sights on breaking.

“Our Dato’ Tan Chin Huat is never satisfied,” quipped Dr. Koh. Only time will tell whether this projection translates into reality, but Dato’ Tan is optimistic. “With the global economic recovery underway, MIFF 2011 opens today with renewed optimism and vigour,” Dato’ Tan said. “We are confident of doing better than last year.” Go get ‘em, Tiger.

Continued from page 1

Dr. Koh pointed out that MIFF’s overarching impact extends beyond the industry. “MIFF as an exhibition has by itself generated tremendous value to the local market,” he said. “As part of the government’s initiative to drive the MICE [Meetings, Incentives, Conferences and Exhibitions] industry, MIFF by itself, I was told, will contribute at least RM50 million within these five days. I was told that last year more than 6800 buyers from 140 countries came to MIFF.”


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Day 2 | 2 March 2011 PWTC & KLCC

The official sho w news of the Malaysian International Furniture Fair

Safety First With Samling

Looking for Design Inspiration? Then Travel….

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s it time to safety-proof your home? Why not start with fire-safe products from the Sarawak-based Samling Group. According to Hor Siew Fong, business development manager of Samling Housing Products Sdn. Bhd., a company subsidiary, the Frontiera’s Designer Fire-Rated Door Series is currently high in demand. The concept designs can be applied to any part of your home such as doors, furniture, floors and kitchen. With more than 10 years of experience in manufacturing timber-based products, Samling strives to consistently provide clients with quality products. Samling currently is the first Malaysian manufacturer to produce high density fibre board (Zen Series) fire-resistant doors in the marketplace. This series offers four different series of doors, namely: TruOak, Flat-Oak, Zen and Veneer. “At the moment, our most popular series is Flat-Oak because its quality HDF texture skin. It has also been tested and approved by the Malaysian Fire and Rescue Department as well as SIRIM Berhad,” she added. Booth: 4B02 Hall 4B, PWTC Contact: Hor Siew Fong Tel: +6019 - 2644015 Email: horsf@samling.com.my Website: www.samling-aidea.com Export Markets: Japan, USA, Europe and United Kingdom

Aik Chee’s Classical Feel

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here’s no doubt about it: having a classical dining set brings you back in time to the Victorian era, giving you the feel of a romantic past. If romance is what you seek, head over to Aik Chee Furniture Sdn. Bhd.’s booth to view more than 20 different wooden dining set designs at competitive prices. Established since 2001, the company focuses on dining sets made from quality materials such as rubberwood and veneer. With its headquarters and factory in Muar, Johor, the company’s new direction has been to invest in product research and development (R&D). “Our dedicated R&D team is committed to ensuring that our products bear the latest design choices,” said Kelvin Tey, senior manager of Aik Chee.

Booth: 337, Hall 3, PWTC Contact: Dr. Roger Tee Seng Chee Tel: +606-972 8000 Email: aikchee@aikchee.com.my Website: www.aikchee.com.my Export Markets: Europe, USA, Japan, United Arab Emirates, Australia and India

edroom set manufacturer Timber Tone Industries Sdn. Bhd. has reasons for consistently winning the Excellence Design Award. Its founder, Teoh Peng Hoe, a trained systems analyst and self-taught designer specializing in beds, believes that everyone is a designer. “Beauty is subjective–what is beautiful to you may not appeal to someone else,” said Teoh, a seasoned traveller who finds inspiration through his travels. “If you pay more attention to your immediate environment, you’ll be able to find the inspiration to produce good design. Every country I visit I leave an imprint on the products I designed,” he said. Apart from providing cozy rubberwood bedroom sets at affordable prices, Mr. Teoh also accepts requests for custom-made furniture such as dining sets and children’s furniture. Booth: 512 Hall 5, PWTC Contact: Teoh Peng Hoe Tel: +6012-4930978 Email: timbertone@myjaring.net Export Markets: Europe, USA

If It’s By Safari, It’s Suitable for the Concrete Jungle

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ith over three decades of experience in producing award-winning products to companies worldwide, Safari Office System Sdn. Bhd. recently unveiled its latest product addition: the L Series Workstation with simple features that work well to minimize space usage. “We expect the L Series Workstation to be a best selling product under the table category because of its unique space-saving expandable features. This makes it suitable for any kind of environment,” explained Mohd. Hasni Chumiran, project manager of Safari. Every year, Safari produces above a million pieces of furniture. As a leading chair manufacturer, Safari has been consistently producing refreshing product ideas over the last 30 years. Over the years, the ISO 9001:2008-certified company has also received numerous awards such as Malaysian Good Design Awards in 2003 and the 2009 Golden Bull Awards in the 7th Malaysia 100 Outstanding SMEs competition.

Booth: 2B05 Hall 2B, PWTC Contact: David Kiew Tel: +6019 – 385 6866 Email: enquiry@safariofficesystem.com Website: www.safariofficesystem.com Export Markets: Europe, USA, Japan, United Arab Emirates, Australia and India

Actively “Greening” Furniture

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aking great furniture while preserving the environment is important for ISO 9001:2000-certified Johorbased manufacturer TA Furniture Industries Sdn. Bhd. Established since 1982, TA Furniture emphasises ergonomics and modernised designs of both home and office furniture. Saw Eng Guan, executive chairman of TA Furniture, reveals that the company started ‘greening’ its products more than a year ago. “The traditional high-gloss furniture production process involves a spraying method that has harmful effects on the environment. In the last year, we have been practising toxicfree waste work processes and the unnecessary chopping down of trees,” he explained. According to Mr. Saw, each piece of wood used in the production of company products is produced from recycled material as well as forested plantations. Consumers also can rest assured that every product purchased from TA Furniture is certified by the Forest Stewardship Council (FSC) and is produced with permissible levels of melamine.

Booth: 120, Hall 1, PWTC Contact: Goh Chian Chian Tel: +606-985 9781 Email: chianchiangoh@tafur.com.my Website: www.tarfurniture.com.my Export Markets: Europe, USA, Japan, United Arab Emirates, Australia and India

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A Thousand Designs and Counting

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ith over 22 years of manufacturing entertainment furniture, JB Wood Industries Sdn Bhd’s signature brand, DOME, has crafted more than a thousand entertainment unit designs. Always ahead with the latest with audio video (AV) designs, DOME focuses on innovation, creativity, functionality and quality. With DOME, an entertainment unit is more than just another piece of furniture. DOME products boast of aesthetically pleasing aspects that provide a modern touch to your living room, bedroom and any part of your home. A mixture of melamine and a high gloss finish are still hallmarks of JB Wood Industries, as they are modern, stylish and artistic.

Day 2 | 2 March 2011 PWTC & KLCC

The official sho w news of the Malaysian International Furniture Fair

G-Pacific’s Good Ol’ Timeless Concepts

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hile other manufacturers are going for futuristic, chic or modern design concepts, G-Pacific Enterprise Sdn Bhd is sticking to the basics. Established in 1998 as a sourcing agent/advisor, the company has since evolved into furniture manufacturing and furniture exports of household furniture such as dining sets, living room furniture, sofa sets and bedroom furniture. During MIFF 2011, G-Pacific will be featuring its cottage style writing desk and hutch set with fluted drawer fronts and hutch with storage drawers, as well as some contemporary pieces for home living. The company also will showcase its solid rubberwood Palma set, a charming selection with ceramic tile tops that welcomes you home at the end of each day. Booth: Hall1, Booth 140, PWTC Contact: Kelvin Ng, Director Tel: +603-7842 9800 Email: kelvin@gpacificenterprise.com Website: www.gpacificenterprise.com Export markets: China, Vietnam and Indonesia

Multipurpose Furniture

Booth: 2B08, Hall 2B, PWTC Contact: Ivan Leong Tel: +603 3122 7977 / +603 3122 8931 Email: jbwood@dome.com.my Website: www.dome.com.my Export markets: U.S., Europe, Russia, South Africa, Middle East, India, Southeast Asia, Australasia

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alling all couch potatoes! Imagine watching TV or a movie without even getting out of bed. Sounds exciting? Then you’d love the functional bed range from KLOTZ International (ZY Sofa Sdn Bhd) which has multiple functions. The most popular set has a built-in entertainment system with a foot panel where a television and DVD player can be installed. According to L.S. Ling, KLOTZ’s general manager, their functional beds have additional safety features such as an automatic off-switch once the television is turned off. Another functional bed has storage space underneath the mattress with extra bedsheets, pillows, and even children’s toys. “People nowadays are living in smaller spaces. Our idea is to have products that can solve the problem of space. That’s why we try to make our furniture more useful, with many purposes,” said Mr. Ling. Booth: Hall 1, Booth 130, PWTC Contact: Mr. L.S. Ling Tel: +607-652 1111 Email: sales@klotzinternational.com Website: www.klotzinternational.com Export markets; Japan, Europe, U.K., Australia

Just for You

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o, the title does not apply to the beautiful woman in the photo, although we suspect many of you would not mind. Jokes aside, this is what differentiates HIN LIM Furniture Manufacturer Sdn Bhd: the courage to try new concepts and designs. The multiple award-winning furniture manufacturer has a long and illustrious history since it was first established in 1971. “Custom satisfaction is our first priority. We also support great furniture design and environmental friendliness,” explained Nathan Hwa, International Trade Executive of HINLIM Furniture. Mr. Hwa added, “Just send us your designs. You can also mix and match pieces from our catalog. We don’t require a minimal booking order, so you can book one or two pieces just to test the market. Normally other companies require an MOQ of 200 pieces.” Apart from that, they also have ready stocks of existing designs which can be shipped over within 2 weeks.

Booth: 216, Hall 2, PWTC Contact: Nathan Hwa Tel: +604-582 7987 Email: nathan@hinlim.com Website: www.hinlim.com Export markets: Europe, US, Asia, Africa, Australia, Middle East, Africa, India

Add a Little Sunshine to Your Life

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stablished in Malaysia for the last 25 years, Yang Guang Furniture International Sdn Bhd has been manufacturing and exporting furniture mainly for the dining area to all parts of the world. Yang Guang, which means sunshine in Chinese, has always placed heavy emphasis upon quality, design and cost-effectiveness. With two manufacturing factories in Foshan City in Guangdong, China, the company has the capacity to supply large orders at costeffective prices to customers. “Every year we take the initiative to give our customers the best offer in quality, design and price. This year is no exception and we have come up with the right style that speaks for itself,” says Khadijah Lim, marketing manager of Yang Guang.

Booth: Hall 5, 506 & 507, PWTC Contact: Eric Ng, Export Manager Tel: 012-4817191 Email: ygeric@gmail.com Website: www.yangguangfurniture.com Export markets: Asia, Europe, India, U.S., Australisia

Please visit us @ PWTC , Hall 2 , Booth No.211 Malaysia International Furniture Fair 2011

Lot 4090, Kawasan Perindustrian Parit Jamil , 84150 Muar , Johor Darul Takzim , Malaysia . Tel : + 606 987 2200 Fax : + 606 987 2211 Email : yeuhong@yeuhong.com URL : www.yeuhong.com

YEU HONG FURNITURE INDUSTRIES SDN. BHD. ( 113568-V)

www.yeuhong.com


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Day 2 | 2 March 2011 PWTC & KLCC

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The official sho w news of the Malaysian International Furniture Fair

FOOD & BEVERAGE HALL PLAN LEVEL 5 LEVEL 4

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Putra World Trade Centre (PWTC)

Main Registration Counter – Main Entrance (Level 2) Organiser’s Office – Behind Main Registration Counter (Level 2) Luggage & Travel Information Counter – Main Registration Counter (Level 2) Tourist Information Centre – Malaysia Tourism Promotion Board (Level 2) Exhibitors Service Counter – Hall 2 Entrance (Level 1) & Hall 3 Sabah Room (Level 3) Available services: PC, Internet, printer, photocopy and fax MIFF Media Centre – World Trade Centre Club (Level 2) Exclusively for media to relax whilst accessing available facilities: PC, Internet, printer, scanner, lockers, and photocopy services

PWTC i) Riverside Restaurant ii) Garden Restaurant iii) Hall 1 Cafe iv) Hall 2 Cafe v) Hall 2B Savoury Counter vi) Hall 3 Savoury Counter KLCC i) Catering kiosk ii) Park View Deck Cafe iii) Food Court

(Opposite Hall 2A, Level 2) (Hall 4B, Level 4) (Hall 1, Level 1) (Hall 2 Entrance) (Hall 2B Entrance, Level 2) (Linkway from Hall 3 to Hall 2, Level 3) (Exhibition Hall 2 & 4) (Level 2) (Concourse Level)

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1

Complimentary non-stop shuttle transfer between PWTC and KLCC specially arranged for all MIFF visitors from 9:30 a.m. to 5:30 p.m. March 1 through March 5, 2011. Transfer Points : PWTC – Main Entrance, Level 2 (Bus Bay) KLCC – Main Entrance, Ground Floor (Jalan Pinang)

4

5

EVENING HOTEL TRANSFER

Kuala Lumpur Convention Centre (KLCC)

Registration Counter – Hall 2 (Ground Floor) Fairground Shuttle Transfer – Main Entrance (Ground Floor) Business Centre – Hall 2 (Level 1) Exhibitors Service Counter – Hall 4 (Ground Floor) Information Counter – Hall 4 (Ground Floor)

INTERNATIONAL BUYERS’ LOUNGE

Complimentary daily evening transfer between PWTC and KLCC to MIFF 2011 Official Hotels, for the convenience of MIFF guests, from 6 p.m. to 7 p.m. March 1 through March 5, 2011. Transfer Points : PWTC – Main Entrance, Level 2 (Bus Bay) KLCC – Main Entrance, Ground Floor (Jalan Pinang) Transfer from both PWTC & KLCC to: • Dorsett Regency Hotel Kuala Lumpur • The Ritz-Carlton Kuala Lumpur • JW Marriott Kuala Lumpur • Vistana Hotel Kuala Lumpur • Prince Hotel & Residence Kuala Lumpur

International buyers are welcome to enjoy some refreshments in the lounge and use the facilities available there including PC, Internet, photocopy and fax. Level 3, PWTC

From PWTC only:

From KLCC only:

• Traders Hotel Kuala Lumpur • The Impiana KLCC Hotel

• Seri Pacific Hotel Kuala Lumpur • The Legend Hotel Kuala Lumpur

MIFF 2011 EVENT HIGHLIGHTS DATE/TIME WEDNESDAY 2 MARCH 2011 THURSDAY 3 MARCH 2011 FRIDAY 4 MARCH 2011 FRIDAY SATURDAY 54 MARCH 2011

8am

9am

10am

11am

12pm

1pm

2pm

3pm

4pm

INDUSTRY SEMINAR

INDUSTRY SEMINAR

SPEAKER : DR. JEGATHESWARAN RATNASINGAM SEMINAR ROOM : PERHENTIAN ROOM , LEVEL 3, PWTC

INDUSTRY SEMINAR

MAKING INNOVATION YOUR BUSINESS ADVANTAGE SPEAKER : DR. TAN YU ENG SEMINAR ROOM : PERHENTIAN ROOM , LEVEL 3, PWTC

BUSINESS OPPORTUNITY IN RUSSIA SPEAKER : MR ARA TOROSYAN CHAIRMAN OF THE COMMISSION ON TRADE & ECONOMICS SEMINAR ROOM : BILIK PERHENTIAN, LEVEL 3, PWTC

6pm

7pm BUYERS’ NIGHT

BEAUTY & UTILITY SPEAKER : DANIEL KORB SEMINAR ROOM : PERHENTIAN ROOM , LEVEL 3, PWTC

PALM WOOD - THE GREEN FURNITURE MATERIAL

5pm

LEGEND GRAND BALLROOM, LEVEL 9, THE LEGEND HOTEL K.L.

PRIZE PRESENTATION CEREMONY

PACIFIC BALLROOM, SERI PACIFIC HOTEL KUALA LUMPUR

INDUSTRY SEMINAR

FURNITURE TESTING & CERTIFICATION - THE ENTRANCE CARD TO EUROPEAN MARKET SPEAKER : THILO LEHMANN SEMINAR ROOM : PERHENTIAN ROOM , LEVEL 3, PWTC


08

Po l a ro i d s

Day 2 | 2 March 2011 PWTC & KLCC

The official sho w news of the Malaysian International Furniture Fair

MIFF attendees love furniture—even small kids stools—anytime, in any way….

Sapan Kanodia, of Furniture Planet, is poised for a st ampede.

g, John e bear hu h g u o urnitur n e Hong F u That’s e Y f is, o Leimonit ! ies r t s u Ind

Nighty night, Sam Go h, of Kim Yee Furniture Industries ...

...Enjoyin g

your R.E .M

sleep hu h?...

hip Perabut C ladies of g n ti e rk a M t it out. Hong figh

ting HINLIM marke In short, one g. tin with a mee lady carries on

... Or is th e bed

just tha

MIFF Sdn Bhd (Co. No.: 408079-X) 99-1, Villa Shoplex Pudu Impian III, Jalan Pudu Ulu, Cheras, 56100 Kuala Lumpur, Malaysia.

Tel : +603-9282 2888 Fax: +603-9286 1551 Email: info@miff.com.my Website: www.miff.com.my

MIFF Sdn Bhd disclaims any liability for errors or omissions and responsibility for the reliability or legality of the materials provided on this publication.

t co mfy?

Published by:

EDITORIAL TEAM Editor & Publisher : Project Manager : Designers : Writers :

A young and enthusiastic range of office chairs mainly for Small Medium Enterprise interior projects. Ready to be deliver within 5 working days for Quick Ship items. No minimum quantity order requirement and accept customized order below 20 units.

OASIS FURNITURE INDUSTRIES SDN. BHD 1 – 5 March @ PWTC HALL 2B : Booth No2B22

Marketing executive Irene Eng, L.B. Furn of iture, help s herself bunk bed. up a

The official sho w news of the Malaysian International Furniture Fair

By Oasis

See Us @

Kelvin Lau, of Home Best En terprise Corporat ion, is a low key kin d of guy.

ingh, of derjit S in b u this R m, for ff to e S yste Hat’s o c fi f O lus Tech P . e pos

You can’t miss MD Wong Soon Sin, of Amigatech.

Carmen Ng, of Bowlman Furn iture, takes a break.

Matt Young Hannah Nguyen Winson Chua, Gan Wei Kiat Shantini Harriet, Alexandra Wong, Chan Li Jin, Li Shian Yeo, Mohd Rashdan

Media MICE Pte. Ltd. Phone: +60 16 778 9871 Fax: +60 7224 6404 E-mail: enquiry@mediamice.com Web: www.mediamice.com


Furnish Now 2011 show news - Day 2