Uutta kasvua 26.9.2017: Reuters Institute Digital Report 2017

Reuters Ins*tute Digital News Report 2017 Nic Newman, Lead Author

Finnmedia New Growth Seminar, Helsinki 26th September 2017

@risj_oxford | #DNR17 |

World’s biggest news survey

70,000

respondents

36

Markets

Methodology RESEARCH CONDUCTED ONLINE IN JANUARY/EARLY FEBRUARY 2017 Sample Size

Internet penetraSon

Country

Sample Size

Internet penetraSon

USA

2,269

89%

Belgium

2,009

88%

UK

2,112

94%

Netherlands

2,006

Germany

2,062

89%

Switzerland

France

2,000

84%

Italy

2,011

Spain

Sample Size

Internet penetraSon

Japan

2,000

91%

95%

Korea, South

2,002

92%

2,005

89%

Taiwan

1,017

84%

Austria

2,000

82%

Hong Kong

2,015

80%

63%

Hungary

2,004

80%

Malaysia

2,108

68%

2,006

78%

Slovakia

2,002

82%

Singapore

2,000

81%

Portugal

2,007

64%

Czech Republic

2,003

88%

Australia

2,004

92%

Ireland

2,002

77%

Poland

2,013

73%

Canada

2,000

93%

Norway

2,056

98%

Romania

2,029

52%

Urban Brazil

2,003

68%

Sweden

2,021

93%

CroaSa

2,005

70%

ArgenSna

2,001

79%

Finland

2,007

93%

Greece

2,002

66%

Chile

2,005

80%

Denmark

2,011

98%

Turkey

2,005

58%

Mexico

2,003

53%

Country

Polling by

Country

Supported by

RISJ Digital News Report 2017

3

Fake news and the role of trust

In the era of fake news only …

24%

agree social media does a good job in separa*ng fact from fic*on

“PEOPLE SHARE WITHOUT READING THE INFORMATION IN THE ARTICLE”

Female (21), USA

RISJ Digital News Report 2017

5

In the era of fake news …

40%

agree the news media does a good job in separa*ng fact from fic*on “IT’S THEIR JOB TO REPORT THE FACTS”

“IT’S THEIR JOB …

TO REPORT THE FACTS”

RISJ Digital News Report 2017

6

In the era of fake news …

40%

agree the news media does a good job in separa*ng fact from fic*on “CREDIBLE INFORMATION WITH WRITERS NAMES ATTACHED”

“IT’S THEIR JOB …

TO REPORT THE FACTS”

RISJ Digital News Report 2017

7

Trust varies across countries % THAT AGREE THEY TRUST MEDIA MOST OF THE TIME

FINLAND

No 1 for trust

62

UK

Trust down 7 percentage points

43

USA

53% trust sources they use

38

RISJ Digital News Report 2017

8

PolarisaSon in USA

“FOX NEWS KEEPS IT FAIR; CNN TELLS US LEFT WING LIES!”

AUDIENCE MAP FOR TOP ONLINE NEWS BRANDS Calculated by usage/audience leanings

“THEY ARE SO FAR TO THE LEFT, THEY MIGHT FALL OFF ..”

The so-­‐called ‘liberal media’

W Post

CNN

Yahoo News!

Fox News

New York Times

Mid point

THOSE ON THE POLITICAL RIGHT ALMOST 3X AS LIKELY TO DISTRUST THE NEWS MEDIA RISJ Digital News Report 2017

9

UK media landscape

“I USED TO TRUST AND VALUE THE BBC NEWS BUT NOW IT’S JUST A MOUTHPIECE FOR THE LIBERAL LEFTISTS.” Male (52), UK

AUDIENCE MAP FOR TOP ONLINE NEWS BRANDS Calculated by usage/audience leanings

The Canary

Guardian Online

BBC News Online

Mid point

MailOnline

“EVEN THE BBC TENDS TO SUPPORT [A] FAR RIGHT WINGED PARTY NOWADAYS.” Female (54), UK RISJ Digital News Report 2017

10

Finland is less polarised AUDIENCE MAP FOR TOP ONLINE NEWS BRANDS Calculated by usage/audience leanings

Mid point

RISJ Digital News Report 2017

11

Different brands are trusted for different things SELECTED UK BRANDS

12

Different brands are trusted for different things SELECTED BRANDS -­‐ FINLAND % who say best for …

1. YLE

3. HELSINGEN SANOMAT

2. ILTA SANAMAT

Help me understand

38%

Help me understand

Help me understand

15%

33% Amusing and entertaining

Amusing and entertaining

35%

16%

49%

14%

Accurate and reliable

Accurate and reliable

Accurate and reliable

20%

11%

34%

Amusing and entertaining

28% 34% Strong opinions

Strong opinions

Strong opinions

13

The role of plaaorms

An increasingly distributed environment

MAJORITY NOW SEE STORIES SELECTED

BY ALGORITHMS

RISJ Digital News Report 2017

Around half now use social media for news …

54% AVERAGE ACROSS ALL COUNTRIES, MORE IN LATIN AMERICA AND SOUTHERN EUROPE 60%

51% 41%

50%

40%

30%

20%

10%

0% 2013

2014

2015

2016

2017

Q3. Which, if any, of the following have you used in the last week as a source of news? (Please select all that apply)/Q10 Thinking about how you FIND news online, which are the main ways that you come across news stories? - Used social media and came across news that way. Base: RISJ Digital News Report 2017

USA

UK

But elsewhere social media use is slowing or going into reverse 70%

51% 41% 41%

60% 50% 40% 30% 20%

SPAIN FRANCE GERMANY ALSO SWEDEN 51% (-­‐5) FINLAND 45% (-­‐1)

10% 0% 2013

2014

2015

2016

2017

Q3. Which, if any, of the following have you used in the last week as a source of news? (Please select all that apply)/Q10 Thinking about how you FIND news online, which are the main ways that you come across news stories? - Used social media and came across news that way RISJ Digital News Report 2017

Social networks and the rise of messaging apps TOP SOCIAL NETWORKS OR MESSAGING APPS (ALL MARKETS)

80% USE A FACEBOOK PRODUCT WEEKLY FOR ANY PURPOSE RISJ Digital News Report 2017

18

Mobile  maturity Â

We’re becoming more dependent on mobile ...

THE SMARTPHONE IS ALWAYS WITH YOU, PERSONAL, MULTI-­‐FUNCTIONAL, CONVENIENT

RISJ Digital News Report 2017

20

And the next step may be voice …

EMERGING DEVICES FOR NEWS – USA, UK, GERMANY

RISJ Digital News Report 2017

21

Paying for news

Evidence of ‘Trump bump’ in the US DRIVEN BY U35S AND THOSE ON THE LEFT % paying for online news (USA 2014-­‐17) 50%

RECORD GROWTH SINCE NOV

Trump bump

+ 500,000

+7

40%

30%

digital subscribers

+ 200,000

20%

digital subscribers

10%

+ 250,000 digital subscribers

0% 2014

2015

2016

2017

RISJ Digital News Report 2017

23

But lisle change elsewhere …

13%

PAY FOR ONLINE NEWS

ALL COUNTRIES

ProporSon who pay for any online news European countries

PAY

Highest in Norway

26%

Lowest in UK

6%

RISJ Digital News Report 2017

24

Why pay for online news?

COMBINATION OF CONTENT, BRAND AND PLATFORM BENEFITS – BUT DOESN’T MOTIVATE EVERYONE

QUALITY CONTENT

“Real informa*on, fact-­‐ checked, well wrieen, good journalism, engaging” (35-­‐54, FINLAND)

PLATFORM BENEFITS

“You enjoy the format in which they present their news and you want to pay for that.” (35-­‐54, US)

BRAND BENEFITS

“Some people are more engaging, I find. Personally, that’s why I pay for the New York Times.” (20-­‐34, US)

25

Why pay for online news?

26

Barriers to paying for online news PLENTY AVAILABLE FREE OF CHARGE – EXPECTATION SET AND FED BY NEWS INDUSTRY

CONTENT NOT WANTED

“I also find that most of the content would be wasted because it doesn’t interest me.” (35-­‐54, FINLAND)

COST BARRIER

“It’s like, God, I’ve spent $1000 on electronic devices, can you please give me something for free?” (35-­‐54, US)

RESTRICTION BARRIERS

“Think about the news I can get from a variety of sources… I’m a fickle newsreader.” (20-­‐34, UK)

27

Barriers to paying for online news

28

How news compares with Nevlix and SpoSfy

ENTERTAINMENT SERVICES

Different experience

Sense of value

Disruptor kudos

Cost framing

ONLINE NEWS

Risks and instability

Sense of wastage

Product haze

Abundant free

11

How news compares with Nevlix and SpoSfy % PAYING FOR DIGITAL MEDIA BY AGE ALL COUNTRIES

Pays for New York Times, The Guardian, The Intercept, Young Turks

60%

TV and film (eg Nealix)

40%

Music (eg Spo*fy) 20%

News

0% 18-­‐24

25-­‐34

35-­‐44

44-­‐55

55+

RISJ Digital News Report 2017

30

Recap: OpportuniSes for consumer value 1.

UNIQUE CONTENT 2.

NEWS CONTENT EXPERIENCE 4.

EASY AVAILABILITY

3.

FUNCTIONAL EXPERIENCE 5.

VALUE OF THE BRAND

6.

PLURALITY OF SOURCES

31

Ad-­‐blocking

Ad-­‐blocking on hold

24% regularly use sopware to block ads

7% block

on mobile devices

43% have temporarily disabled

their ad-­‐blocker specifically for news

33

Key issues for the industry

§ How can trust be re-­‐established in journalism and in informa*on more generally? § Is it possible to create beeer online adver*sements; experiences that work for audiences and publishers? § Do we really think more paywalls is the answer? Are we figh*ng the internet? What other models might work? § How does content need to change to support a model based more on reader revenue? And customer acquisi*on/marke*ng/ values? § How does content need to change as mobile and voice become more central?

34

Digital News Report 2017 More informa*on at digitalnewsreport.org

@risj_oxford | #DNR17