The Science Neuromarketing.

A basic understanding of how our brain interprets advertising and branding will help improve your efficiency in generating more leads and this includes vehicle graphics.

Seduction is the way forward!

I was watching an episode of ‘Breaking Bad’ the other evening (I know I’m late with this…) and a character was asking the main character, who is a scientist, why the flavours of his clam chowder reminded him of his childhood. Walter, the main character, explained the ‘hippocampus’ in the brain is sent information from food sensors and it’s the hippocampus that processes these signals in relation to memory and emotion… and that’s why certain tastes and smells remind us of things in the past. And that got me thinking about marketing and its emotional effect.