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SIREN DESIGN: GAME CHANGERS; IT’S WHAT’S ON THE INSIDE THAT MATTERS. ATLASSIAN STATE OF MIND | DESTINATION ICON | UBER LOCAL | HOME AWAY FROM HOME | SUPERCHARGED SIZE DOES MATTER | BETTER TOGETHER | STATUS UPDATED | THE FUTURE OF WORK, JUSTIFIED


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OFFICE CONCEPT

FORGING AHEAD AND ENJOYING THE VIEW

PUBLISHER’S NOTE

“As I pen these first few lines, I’m marveling at the fact that we’ve surpassed the half a year mark. It feels like yesterday that we were just embracing 2017 with open arms, hearts and minds.

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uch has happened with Office Concept in the time that has seemingly whizzed by: we’ve broadened the magazine’s horizons and have had the honour to feature many more impressive firms and industry personalities, such as Siren Design, who, for this issue, gave us the inside scoop on their gamechanging creative approach and stunning projects. We’re made quite a lot of progress in the past year by reaching more readers across the region (including some design connoisseurs in buzzing Vietnam where Office Concept has expanded its footprint as of late), fueling our determination to put our all into the magazine to bring you the best of the best in workplace interiors every quarter. I’d like to begin things on a more bureaucratic note by announcing a recent change in our publication schedule. Kindly be informed that Office Concept will now be published in March, July and November. I’d also like to take the opportunity to thank Siren Design for their generous participation while adding a special note of welcome to Okamura, the noteworthy Japanese furniture brand whose penchant for innovation knows no bounds. We look forward to working with you on future issues. Now, without further ado, it’s my absolute pleasure to turn you over to the following pages. Happy reading!

Kenneth Khu k@kennethmedia.asia

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COVE by ORANGEBOX


H+R ISSUE 06 JULY EDITION 2017

BOUTIQUE HOTEL TRANSFORMATION COMBINES OLD WITH THE NEW

THE CLUB - SINGAPORE BY HASSELL

BASICALLY BRILLIANT A REFRESHED TAKE ON A TRIED AND TRUSTED CLASSIC, SCHIAVELLO’S NEWEST BESTSELLER MAKES A SPLASH BY TAKING THE QUINTESSENTIAL SHELL CHAIR TO BOLD NEW HEIGHTS. ILLUMINATING A COASTAL JEWEL ILLUMINATE LIGHTING DESIGN ROSE TO THE CHALLENGE OF LIGHTING THE SHANGRI-LA RESORT AND SPA AT HAMBANTOTA, A SECLUDED LUXURY PROPERTY ALONG THE PRISTINE SOUTHERN COASTLINE OF SRI LANKA. FREE DIGITAL VERSION OF H+R MAGAZINE WHEN YOU SUBSCRIBE TO NEWSLETTER AT SUBSCRIBE.HR@KENNETHMEDIA.ASIA


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LEADERSHIP VIEWPOINTS THE WHOLE NINE YARDS

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WORKSPACE DESIGN & BUILD THE GAME CHANGERS SIREN DESIGN ATLASSIAN STATE OF MIND DESTINATION ICON UBER LOCAL HOME AWAY FROM HOME SUPER CHARGED SIZE DOES MATTER

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FITTING INTERIORS BRACINGLY BETTER POSITIVE POSITIONING IN PURSUIT OF PRODUCTIVE PRIVACY POWER PERCH ODE TO THE OTTOMAN CAN AN OFFICE FEEL LIKE HOME?

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THE SOCIAL CIRCLE REWRITING POP REALITIES

CONTESSA SECONDA by OKAMURA


editorial MANAGING EDITOR Kenneth Khu DEPUTY EDITOR Pang Yin Ying EDITOR Christine Lee

OFFICE CONCEPT

design ART DIRECTOR Eric Phoon SENIOR DESIGNER Sandy Liew contributors WRITERS Adele Chong, Dorothy Lung WORKSPACE DESIGN Siren Design sales & marketing SENIOR SALES MANAGER Edmond Lee SALES EXECUTIVE Kelvin Ong publication PUBLISHER Kenneth Khu

CONTENTS & PARTNERS

036 THE GAME CHANGERS SIREN DESIGN

enquiries ADVERTISING advertising.oc@kennethmedia.asia EDITORIAL get.featured@kennethmedia.asia CONTRIBUTION join.us@kennethmedia.asia SUBSCRIPTION subscribe.oc@kennethmedia.asia website www.officeconcept.asia | www.kennethmedia.asia contact KENNETH MEDIA SDN BHD 1002 Block D Tiara Kelana Jalan SS7/19 Kelana Jaya 47301 Petaling Jaya, Selangor, Malaysia T: +603 7887 4525 photo credits COVER: SIREN DESIGN SECTION OPENER: WORKSPACE DESIGN SIREN DESIGN LEADERSHIP VIEWPOINTS CARPETS INTER FITTING INTERIORS OKAMURA THE SOCIAL CIRCLE HERMAN MILLER & KOKUYO

CELLULAR by BRUNNER

printer PERCETAKAN IMPRINT (M) SDN BHD No.538, Jalan 20 Taman Perindustrian Ehsan Jaya, Kepong 52100 Kuala Lumpur, Malaysia permit number KDN PP18848/09/2015(034306) MCI(P) 045/01/2017 magazine OC | Office Concept is published three times a year and is circulated throughout the Asia-Pacific region. Opinions expressed are those of the contributors and not necessarily endorsed by the publisher.

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INTERFACE

copyright notice All rights, including copyright, in the content of this publication are owned by Kenneth Media Sdn Bhd, Malaysia. You are not permitted to copy, broadcast, download, store in any medium, transmit, show or play in public, adapt or change any in any way the content of this publication for any other purpose whatsoever without the prior written permission of Kenneth Media Sdn Bhd, Malaysia.

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INFINITELY BETTER

IT’S A WRAP

KUAD CHAIR

Expansive and versatile, the Lano collection from office furniture experts Orangebox is a one-stop shop for every tabling need. Featuring precision-engineered, die-cast aluminum legs, Lano pieces exude serious style and practicality by granting ample legroom and generous seating provisions. With a range of configurations, finishes and six standard sizes on offer, the British brand has you covered - whether you’re in the market for a more intimately sized piece or one with conference-worthy dimensions.

Does being in an open-plan office make you feel out of sorts at times? This fetching modular design by the Brunner is here to save the day. Conducive to group or solo work, this adaptable work cell or pod also doubles a place of refuge for staffers seeking a much needed time-out. Cellular additionally boasts a 60-degree angle, making multiple configurations particularly perfect for group discussions. Optionally available with media integration and power supply.

Can’t stand to look at another run-of-the-mill meeting room chair? KUAD might be the answer to your woes. Elegant and pretty as button, this fully upholstered armchair by Kastel ticks all the right boxes with respect to style and comfort. Set on rolling canisters that allow for ease of movement or a variety of other bases, KUAD effortlessly melds ergonomics with a coolly modern aesthetic owing to its flexible, well-formed backrest. Wonderfully versatile, it blends easily into conference rooms, lobbies and restaurants.

ORANGEBOX.COM

BRUNNER-GROUP.COM

KASTEL.IT


Feels Like Home.

Creating a relaxing atmosphere has been the way forward for most office’s environment. COODE is designed collectively to bring a relaxing and classy ambience to the environments. Ideally for causal meeting, lounge area, social space that make you feel at home.

www.kokuyo-furniture.com Singapore +65 6222 7535 | Kuala Lumpur +60 3 2161 4060 | Bangkok +66 2 2645 100 | Jakarta +62 021 2992 3322 Japan | China | Hong Kong | Singapore | Malaysia | Thailand | Indonesia | Australia


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JUST YOU WAIT

TRIUMPH OF FORM

Acoustics are, more often than not, an afterthought where interiors are concerned. Not so with the Cove, a noise-reducing portable screen enclosure by Orangebox. Equipped with sound absorption and reverberation reduction qualities, Cove deftly combines vertical surfaces with soft seating. A natural fit for open-plan offices and study areas alike, this remarkable shape-shifting design handily gives way to numerous configurations, enabling users to change up their workstations in a heartbeat.

Designed by Jehs + Laub for Brunner, Timber promises much more than just a stylish sit-down Stunning with its sleek lines by exuding minimalist cool, this handsomely crafted waiting room bench features a continuous moulded wood shell perched neatly atop a near-invisible cast aluminum frame and feet. Incorporating lumbar support for optimal comfort, Timber scores top points for function and edgy good looks. We can’t think of a better way of cooling your heels at an office.

Leading furniture brand Kastel’s reputation for refined, timeless pieces has been sustained for decades and this comely new managerial armchair is further proof that the Italian company’s charms are far from waning. Boasting a posh silhouette, KLIVIA simple yet distinctive shape makes its virtually unforgettable. Available with a high or medium backrest, the chair’s dignified air is amplified through die-cast polished aluminum armrests and pared-back materials that brim with utmost quality.

ORANGEBOX.COM

BRUNNER-GROUP.COM

KASTEL.IT


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A MATTER OF KONTEX

TWO OF A KIND

While a sumptuously prepared meal might be the best excuse for spending time at the dinner table, there’s often little impetus to linger once the last bite of dessert has been consumed. Girsberger changes the game with the Jolie sofa. Providing sitters an extra boost of comfort, the sofa’s loose cushions and ample backrest upholstery is additionally supported with a slender horizontal wooden rail for a chilled-out sit-down. Available in a choice of versatile materials and colours.

Well-defined in look and feel, the Kontex sofa by Kastel is no slouch. It’s hard not to take notice of this visually arresting piece, making it a go-to pick for work or leisure settings that could do with a touch of oomph. Complementing its sturdily built frame, an upholstered, sound-reducing support comes as an optional bonus, converting Kontex into an oasis of peace in the midst of busy meeting and waiting areas.

Design-savvy sitters with a double taste for whimsy and timelessness can have their cake and eat it too with the Crona Lounge series. A winning combo by German brand Brunner, this stellar armchair and bench duo covers all the bases with a uniquely shaped high-backed frame and tasteful two-toned upholstery. Exuding a cozy vibe that’s evident even upon first glance, Crona Lounge’s modern, cushy quality is part and parcel of its charm.

GIRSBERGER.COM

KASTEL.IT

BRUNNER-GROUP.COM


Authorized Dealer C59 M48 Y48 K15

Pantone 424


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With modern workplaces taking on increasingly fluid formats, furniture designs have had to evolve with the changing times. Available in four uniquely sized models, the Haworth Immerse table is hard proof that the renowned furniture brand never misses a beat. Facilitating heightened levels of engagement, this split-height meeting table simultaneously lends itself to communal and solo work. Whether one is sitting or standing, Immerse’s varying heights ensure every participant an audibly visible presence. HAWORTH.COM/AP


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LEADERSHIP VIEWPOINTS

AS THE WORLD OF DESIGN TRANSFORMS AND TRANSITIONS, INDUSTRY LEADERS ARE CONSTANTLY CHALLENGING THEMSELVES TO INNOVATE. WE GO UP CLOSE AND PERSONAL WITH THESE LEADERS TO UNCOVER THEIR PLANS.


RICHARD MORRIS GLOBAL BUSINESS DIRECTOR, CARPETS INTER THAILAND PCL


CARPETS INTER CARPET MANUFACTURER 026 Richard Morris Global Business Director, Carpets Inter Thailand PCL


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or the past 35 years, Richard Morris has worked in the carpet manufacturing business, starting as merchandiser at a UK-based carpet company and rising steadily through the ranks to become Managing Director of Tai Ping Carpets Ltd, Hong Kong, and most recently, as Global Business Director, Carpets Inter Thailand PCL, Asia’s leading contract carpet manufacturer for the hospitality, office, airline, cruise line and automotive industries. A third-generation carpet connoisseur, Richard has gone on to transform the warp and woof of carpet manufacturing. From leading the initiative to invent the Axminster Accent Textures ‘Elevate’ techniques, which have the decided advantage of creating appealing hard-to-match style at lower costs than hand-tufted carpet to developing MegaPlank, a removable/replaceable large-scale modular plank Axminster carpet ideal for the requirements of the casino sector, Richard looks poised to take Carpets Inter to greater heights. Here he shares his perspectives with OC about the company’s clear opportunities to diversify and grow, design trends in carpet tiles, the things that define the Carpets Inter brand, and the role he and his team have played in shaping it. OFFICECONCEPT.ASIA


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grown to manufacture all four major carpet construction types, namely handmade, woven, machine tufted and non-woven (needle punch) constructions, available in both natural (wool) and man-made (nylon/polypropylene) fibres or a blend with both. The ability to manufacture these construction types in either roll or modular tile enables CI to penetrate most commercial or hospitality sectors with a product that is proven and independently tested as ‘fit for purpose.’ With a vertically integrated facility, a product development, design and sales service, CI has the enhanced capability to cross-pollinate traditional manufacturing techniques and manufacture custom hybrid constructions and styles to meet all challenges. The fact is that no one carpet construction or fibre type typically suits all purposes, thus having the capability to effectively ‘bake the cake to suit the taste,’ so to speak, provides flexibility to the specifier and the end user. Unlike most manufacturers that only produce one or two types of construction or fibre type, we have no bias as we can manufacture most commercially preferred constructions.

Q: You have a 35-year history in the custom carpet business. How did it start? A: I grew up just outside a town called Kidderminster, reputed as the “carpet capital” of the UK. The area became famous due to its ideal geographical location as a carpet manufacturing industrial area since the late 17th century, growing to over 30 established carpet manufacturing companies by the late 1960’s. I am from a third generation carpet manufacturing bloodline, with my grandfather (head loom tuner), father (design manager), mother (administration) and elder brother (manufacturing) all working within the industry before me. Actually I aspired to be a graphic designer but half-heartedly applied for a sales position at the company my father worked for and got offered a position starting on February 22nd 1982. Regrettably, today some 35 years on, there are barely 2 or 3 downsized manufacturing companies left in the town, as over the years they closed down, were acquired or relocated operations to the Far East. Q: Carpets Inter is touted as a ‘one-stop’ supplier of carpets. Can you explain this concept? A: The brand Carpets Inter (as in Carpets International) began life many years ago in the UK, then set-up operations in Australia (now closed), and later migrated into Thailand in the early 1970’s. Over the years the business has

Q: What would you describe as the most significant development in your carpet tile business within the last 5 to 10 years? A: In a word “EcoSoft®.” Having spent my first 34 of 35 years in the industry focusing totally on the manufacturing, marketing and selling of premium handmade and woven carpet constructions supplied into prestigious hospitality projects (hotels, casinos, airports, cruise vessels, palaces, private aviation, yachts, etc.,), in June last year the board requested that I relocate to Thailand and overhaul our strategy for modular carpet tiles under our Carpets Inter brand. Although I thought it would be straight-forward, focusing mainly about texture and colour, sales and distribution, one soon learns that with modular tile systems, it is all about the performance characteristics and dimensional stability of the modular tile backing. At CI, we have engineered a unique backing called EcoSoft®, without doubt the best modular carpet tile backing in the industry today. EcoSoft® is made from 80% post-consumer material reengineered from millions of discarded drinking water bottles, plus 5 to 10% postindustrial recycled PET. This environmentally-friendly backing not only meets all the stringent performance criteria required for carpet tile, but consistently outperforms conventional PVC and bitumen hard back, as well as urethane cushion back. EcoSoft® provides increased durability, underfoot comfort, acoustical propensity, improved insulation to cut energy bills, and better indoor air quality.


Q: How has technology & innovation helped the company carpet tile business and benefit to your customers? A: Technology and innovation is a major part of what we do best. Our dealers and own sales teams will often present us with challenges they face to meet a specified requirement or an environmental challenge. Being a moderately-sized operation with a broad capability of machine types and with some of the industry’s best creative and technical competencies on board, we are always up for the challenge. Local architects and designers often visit our production facility to share and explore creative ideas, which once achieved, enable them to incorporate our floor covering solutions into their project interiors. This aids to enhance their own company’s brand stature by bringing that uniqueness to an interior space in a product type that will ensure aesthetic appearance retention and longevity of performance. All of this results in the best return on investment for the customer.

“ECOSOFT® IS MADE FROM 80% POST-CONSUMER MATERIAL REENGINEERED FROM MILLIONS OF DISCARDED DRINKING WATER BOTTLES, PLUS 5 TO 10% POST-INDUSTRIAL RECYCLED PET. THIS ENVIRONMENTALLY-FRIENDLY BACKING NOT ONLY MEETS ALL THE STRINGENT PERFORMANCE CRITERIA REQUIRED FOR CARPET TILE, BUT CONSISTENTLY OUTPERFORMS CONVENTIONAL PVC AND BITUMEN HARD BACK, AS WELL AS URETHANE CUSHION BACK.”

Q: Where is Carpets Inter’s greatest growth opportunity? A: CI is already the single most diversified carpet manufacturer in the world today and with plans to invest in additional manufacturing equipment for our hospitality, commercial and automotive businesses over the next 3 years, an ongoing investment into sales personnel and complete revamp of our carpet tile collections, our key area of growth will be carpet tile in the commercial corporate office sector in the emerging markets within the Far East, India and Middle East. Our geographical location enables us to ship goods into these emerging markets efficiently. We are already the largest manufacturer of woven Axminster by volume as a result of having unsurpassed creative design expertise and the ability to facilitate a project to fully installed completion using internationally recognised installation methods best suited to each product and/or specific localised conditions. Q: Has Carpets Inter always been an advocate for sustainability? When did it first become enlightened to the importance of this concept? A: Most manufacturers claim to comply in all areas of being environmentally-friendly. The truth is that to achieve conformity requires extensive and continuous investment that adds cost to the end product. Carpets Inter practise an environmentally sustainable approach in every step of manufacturing under the principle of the 3Rs (Reduce, Reuse, Recycle), waste minimization and resource conservation. Having begun in late 2004, within 5 years we were proud to achieve our target of zero waste to landfill and have an on-going commitment

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to health, safety and the environment. The manufacturing plant continually strives to develop better-performing and longer-lasting products to extend the life of our carpets, achieving high contribution to LEED certified spaces. However when a carpet reaches the end of its useful life, we encourage our customers and the waste contractors or recyclers to dispose of the used carpets in an environmentally-friendly way, such that landfill is avoided or minimized. The main objective of our reclamation program is to ensure that we minimize the impact of end-of-lifecycle carpet on the environment and human health and safety. CI achieves NSF140 and ISO certification towards environmental practices and is one of the top manufacturing facilities for environmental conformity in Thailand. Q: Are there any particular design trends or themes that you are seeing your clients requesting currently? A: For our commercial carpet tiles we see that there is a trend towards more affordable random organic textures using the typical neutral colour tones with bright accents. To best achieve an overall random canvass on the floor, we are leaning towards 25cm x 100cm ‘planks’, whereby the configuration of the plank module during installation will additionally contribute to achieving an all-over organic style. Inset signage and way finding (navigation) are now becoming features within commercial carpeted spaces. Carpets Inter modular tile enables “signage” to be laser cut and positioned into the modular floor covering. Demarcation and signage for room numbering, corporate logo, internal navigation, emergency exit, etc., the boundaries are limitless. For hospitality projects in guest room situations where architects are experimenting with resilient (LVT) or hard flooring (wood, laminated, homogeneous or ceramic,) we see acoustical and safety concerns from operators, where area rugs are often specified as an aesthetic add on. Without the Budget to afford a premium handmade area rug, buyers often resort to purchase a low cost and often inferior quality rug from a third world country. Here at CI, we have created ‘Elevate’ accent textures, which enable us to incorporate the sophisticated high/low textural pattern elements achieved with handmade carpet into a more affordable utilitarian woven Axminster construction. Q: What is Carpet Inter doing towards supporting the ever changing expectations of the architects and interior design community and market itself? A: With a multitude of carpet tile manufacturers all boasting “we have the best,” whilst we have independent certification and accreditation from internationallyregistered textile testing facilities to provide ‘peace of

“WITH A MULTITUDE OF CARPET TILE MANUFACTURERS ALL BOASTING “WE HAVE THE BEST,” WHILST WE HAVE INDEPENDENT CERTIFICATION AND ACCREDITATION FROM INTERNATIONALLY-REGISTERED TEXTILE TESTING FACILITIES TO PROVIDE ‘PEACE OF MIND’ TO THOSE ENTRUSTED TO SPECIFY OUR CARPET TILE, WHAT WE SAW WAS LACK OF INFORMATION OR PRACTICAL FUNCTION WITHIN THE PRODUCT COLLATERAL AND MARKETING TOOLS.”


mind’ to those entrusted to specify our carpet tile, what we saw was lack of information or practical function within the product collateral and marketing tools. The AD community continue to streamline their businesses, challenged with lower fees and higher overheads, and as such, generally work on more projects with lower returns. We had to bring an efficient solution to them by encouraging them to specify our products. To this end we have totally revamped our carpet tile collection folders. Each folder now includes a coordination guide giving examples of design, intermediate and subtle textures in varied color schemes, enabling multiple coordinating item selections for single project spaces. By using our interactive website or free-to-download 3D virtual app, designers are able to create their floor-covering concepts quickly and effectively and can easily create coordinating mix-and-match concepts using our ‘Modern Craft’, which guides the user how to incorporate geometric shapes, such as triangles, rectangles and squares. By offering more modular tile sizes than most, designers have more freedom of creative expression. For locations with specific challenges, we have prepared individual sector-specific specification guidelines for healthcare, education, finance & corporate, hospitality, airports, etc., to ensure that we provide practical ‘fit for purpose’ floor covering solutions for the most challenging locations. For projects with shorter lead times, our fully stocked ‘Quick Ship’ program provides our customers with over 100 immediately available carpet tile options. Q: Do you feel that a textile engineering degree is important in your present position at Carpets Inter? A: Not really. I studied at Kidderminster College but upon obtaining a position at the oldest Woven Axminster manufacture in the world at the age of 18, I knew I had a great opportunity to learn the trade in practice and not from a text book. I spent four years of meticulous training alongside some of the most experienced professionals in the industry, understanding every aspect of manufacturing, design, planning & estimation and marketing before going out into the UK retail market. This experience was far more educational and rewarding to my career than the degree course could ever have accomplished. It groomed me to become what I am today, realising that the ‘devil is in the detail’ and to always keep an open mind on new technology or a change in market dynamic to remain a leader not a follower.

gardening at home, meticulously ensuring that the end result was perfect, something that likely came from his patience as a skilled carpet designer, well before the age and assistance of computers. Whenever I’d propose a shortcut he’d reply by saying, “Son, if a job is worth doing it’s worth doing well,” something that he ingrained in me once I started my career. Having worked in the UK, then all over Asia since moving initially to Hong Kong in 1989, I have been fortunate to meet and work together with many professionals of all ages and cultural backgrounds. This alleviates any idea of repetitiveness and ensures that I look forward to arriving at the office each day to face a new challenge. My passion is to share my knowledge and experiences and assist our younger associates in their chosen career ambition. I get a buzz from educating them in product knowledge, performance characteristics or salesmanship, and seeing their self-satisfaction after implementation and achieving their goal. Another facet is being able to work with our innovation team on new hybrid products, a benefit we have at CI as a result of having the ability to manufacture all product types under one roof. Being able to raise the bar and stay ahead of the ‘run of the mill’ product offerings from our competition continues to inspire my ongoing passion. Q: What do you want Carpets Inter to accomplish in the next year? A: In relocating to Thailand I realised that the best attribute of my team of associates was their loyalty and dedication to the company, with a team spirit second to none. This has ensured that CI has remained successful year after year. However, one cannot become complacent. Innovation and detailed service support are two of the key factors as to why we stay ahead of our competition. We are investing in hiring and training sales personnel in the technical and performance attributes of our diverse product portfolio. With the total revamp of our modular carpet tile collections, the key area of growth will be in the commercial corporate office sector in the Far East, India and Middle East. My aim is to ensure that the company’s brand footprint continues to grow and that we remain known as the leader in providing the best portfolio of ‘fit for purpose’ sustainable floor covering solutions for all segments of the market for the next 50 years and beyond! CARPETSINTER.COM

Q: How have you maintained your own passion for the carpet manufacturing business for more than three decades? A: I was bought up to be patient and respect others. I used to observe my father for hours doing DIY or

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INTERIOR DESIGN

THE GAME CHANGERS

SIREN DESIGN

SIREN DESIGN


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iren Design has been redefining the interior architecture landscape for the past twelve years and is proudly considered the ‘Game Changer’ of the design industry. Founded in 2005 by their fearless leader and CEO Mia Feasey, the Siren team is a collective of boldly, creative interior designers spanning locations across Sydney, Singapore, Melbourne, Perth and Brisbane. A tribe of brave and talented souls, “the Sirens’’ are renowned for being the ‘Go To’ team for realising high performance interiors for high performance clients. Whatever the space, be it hospitality, workplace, residential or public, today’s performance driven organisations are looking for highly tuned, user centric, experiential design solutions that accelerate their social and economic initiatives to transform their space into a home with a heart. This heart is the lifeblood of Siren Design. It is our belief that interiors have a big role to play in happiness, well-being and productivity. A good interior can make or break a business. Interior design isn’t about labels. It’s about crafting an environment that reflects who you are and what you do and an environment which immediately tells others what’s in your heart and most importantly, an environment that invites people in. BECAUSE ULTIMATELY, IT’S WHAT’S ON THE INSIDE THAT MATTERS. SIRENDESIGN.COM.AU


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Mia Feasey CEO

Penny Sloane Singapore Managing Director

Nicole Pollak Melbourne Managing Director

Working with Mia is never boring, her passion for design, people and business has contributed immensely to the success of Siren, founded in 2005 as a disruptive start up. She is admired for her bravery, passion and leads her team from the heart! With numerous international and national design awards under her belt, Mia’s ability to lead, inspire, and grow her talented team make her one of our industry’s most successful practice leaders. Adopted by Australian and English parents, Mia studied in Bristol for her Dip. Art & Design (Textiles). She immigrated to Australia in 1999 and her first job was “starting from the ground up with nothing to lose” as a librarian in a commercial design firm. Mia is currently completing an MBA at Harvard University.

Partner and Singapore MD, Penny, has played a lead role in all major design projects for Siren since its inception in 2005. She is one of the industry’s top creative forces winning the 2013 Perspective 40-under-40 Design Star-ofthe-Future award in Asia. Penny moved to Singapore at the end of 2011 and opened Siren Singapore to support Siren’s clients in Asia. Her primary responsibility is nurturing a growing design team and driving the creative process on projects. Penny has a double degree in Interior Design and International Studies, graduating with honours, studying in Sydney and Milano, Italy. Penny’s unique, dynamic and hands-on leadership ensures the success of all our projects, with happy clients coming back for more.

Nicole is a Partner and our Melbourne Managing Director. She is responsible for mentoring, inspiring and growing the Melbourne team and business. Graduating in 2005 (B. Interior Architecture (Hons), Nicole has worked extensively in Australia and London. She has a passion for gaining an indepth understanding of her clients, their businesses, staff and culture. Nicole loves that, as an interior designer, she has the ability to create spaces that shape how people feel and function within the interiors in which they spend so much of their lives.


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INTERIOR DESIGN

M - MIA FEASEY N - NICOLE POLLAK P - PENNY SLOANE

SIREN DESIGN ARE CONSIDERED AS ‘GAME CHANGERS’ OF THE DESIGN INDUSTRY. WHAT MAKES YOU SO UNIQUE? M: There’s no playbook, we just know that if you want to create something that means something then you need to take a different approach. Siren is uniquely different, just like our clients. We don’t approach our projects with the same rules each time – relevance has to underpin the entire design solution. Like our clients, we’re fast and high performing, we challenge the how and why to create winning design solutions for some of the most progressive and innovative companies in the world. We feel privileged to work with clients who are industry leaders and we believe we’re only as good as our last job. This makes us smarter, stronger, faster and better with each project. P: It’s a bit of a balancing act, actually. We approach design by putting ourselves in our client’s shoes – walking around in them, trying them on for size. There’s a massive amount of empathy that you need for your client in order to make a difference and a valuable contribution to the people and their environment. As a result, I think we’ve garnered a bit of a reputation for being ‘down-to-earth’ designers who are easy to work with. Within the studio it’s about empowering your designers to do their best and freshest work every time, and that’s the key… each and every client is individual.


“SIREN IS UNIQUELY DIFFERENT, LIKE OUR CLIENTS, WE DON’T APPROACH OUR PROJECTS WITH THE SAME RULES EACH TIME – RELEVANCE HAS TO UNDERPIN THE ENTIRE DESIGN SOLUTION. LIKE OUR CLIENTS, WE’RE FAST AND HIGH PERFORMING, WE CHALLENGE THE HOW AND WHY TO CREATE WINNING DESIGN SOLUTIONS FOR SOME OF THE MOST PROGRESSIVE AND INNOVATIVE COMPANIES IN THE WORLD.” Mia Feasey, CEO Siren Design

We hook into the DNA of each client and that’s why no two projects look the same, a bit like a fingerprint. N: We don’t have a ‘style’ at Siren, our design responses come from really getting to know our clients. We create design solutions that are derived from a company’s personality, their culture or desired culture, their demographic and their goals and aspirations. Ultimately, we care about our clients and this allows to us to produce a customised and unique design ‘story’ that has meaning as well as the appropriate aesthetic response. We stay true to our mission of being brave, we are innately passionate designers, who have a natural sensitivity towards our clients, their budgets and other challenges they may be facing. We love working in collaboration with builders, consultants and contractors to achieve the best outcomes and solutions. I think it’s that potent combination of passion, bravery, empathy, knowledge, customisation and collaboration that gives rise to game changing design. DOES THIS INFLUENCE YOUR APPROACH TO DESIGN IN THE ASIA PACIFIC REGION? M: In order to achieve success for our clients, we have to be able to flex and think differently because each every client is unique – you have to look for that - that’s the opportunity. We’re fairly symbiotic and tuned in with our clients. We have to be culturally aware and we’re always ensuring that our design relates to the end-user. It’s a natural process for us because we are inquisitive souls and it’s imperative to have a fresh take on whatever you’re looking at from a number of perspectives. N: I don’t think it influences our approach, but rather it encourages us to continue on our journey of being brave, innovative and unique. Being considered ‘game changers’ is a lovely recognition that our designs are having positive impact on the people that are occupying and experiencing the spaces we design. It’s rewarding to know that our designs are successful, relevant and are making people smile. P: We’re highly commercial designers and respect that our client’s budgets and timeframes are critical everywhere, not just Asia. I know this sounds really

rudimentary, but basically you design to budget within timeframe. It’s not about designing something that can’t be built or your client can’t afford. We actually find that constraints including budget and timeframe provide a sort of hotbed environment that gives rise to the sort of innovation our designers thrive on – their brains are wired to problem solve creatively. YOUR CLIENTS OFTEN REFER TO SIREN DESIGN AS “INTUITIVE” AND “INHERENTLY CREATIVE” WHERE DO YOU DRAW THIS FROM? M: My job is to relate to people that means making sure we have delighted clients and happy, engaged Sirens. What you unearth on your way to achieving this is the pursuit of happiness through amazing design. My strategy is simple - provide clients with a truly extraordinary experience and they’ll tell their friends and keep coming back for more. Internally, we’ve grown a supportive culture at Siren, where everyone helps one other. We provide one-on-one coaching and mentoring sessions, regularly. There’s a strong focus on clear goal setting and developing the skills that enable both the individual and the team to produce outstanding results. N: I think Mia, Penny and I are intuitive people who have always trusted our gut and that filters into all aspects of Siren. Intuition is reflected in how we started the practices, how we’ve grown the business, how we hire staff and how we make general decisions. We ‘get’ people and genuinely care about them, whether it be staff, clients, or members of the wider project team. Once you start to understand who people are and what drives them, the right response and approach comes naturally. We intuitively hire talented staff who display creativity, passion and bravery and instantly give them permission, trust and independence to create innovative design. Empowered staff, studio collaboration, brainstorming and the sharing of ideas continue to push creativity and we inspire each other daily. P: We have our client’s back 100% and I think they really feel it! This translates into our clients placing their trust in us and our instincts that ultimately create the perfect environment for a successful project.

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Siren has had and continues to attract a diverse range of talent, it’s a melting pot of different cultures, points of views, multi-disciplinary skill sets and experience. All this makes for a tasty, inclusive blend of creative ideas.

SIREN DESIGN

WHAT IS A SIREN? M: A Siren is a call from the deep. We are fiercely passionate, we act courageously and we learn from our mistakes. We have a deep respect for each other and care about doing the right thing. We are students of every situation, who aren’t afraid to break new ground, embrace diversity and take the lead. We know we’re only as good as our last piece of work and this forces us to always be relevant. We go to great lengths to consistently deliver design for our clients that we are proud of. N: Passionate, creative, brave, empathetic, caring, collaborative and down to earth. Someone with a shining personality that loves design, who wants to grow, share and contribute to our Siren family. P: Think The Pointer Sister’s song ‘we are family’. We have a culture that allows us to be fearlessly brave, kind, honest, curious, playful, passionate, and because each designer is hooked into the success of their design for their client, working hard to achieve this.

INTERIOR DESIGN

EVERY SIREN SEEMS TO EMBODY A UNIQUE SENSE OF WONDER, HOW DO YOU SUSTAIN YOUR MYSTICAL CULTURE? M: I love learning new things and I encourage my team to push the boundaries and ask that question. What we’ve created here at Siren, is an environment and culture that supports human beings who collaborate and explore without fear. You don’t always have to be right, and there’s a focus on the solution, asking and crystalising ‘why’ we do or say or think or create something. N: We really do care about each other and share a work hard/play hard mentality. We know that it’s important to breathe and take moments to celebrate our achievements, amongst all the hard work, passion and fast-paced nature of our industry.

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“BEING CONSIDERED ‘GAME-CHANGERS’ IS A LOVELY RECOGNITION THAT OUR DESIGNS ARE HAVING POSITIVE IMPACT ON THE PEOPLE THAT ARE OCCUPYING AND EXPERIENCING THE SPACES THAT WE DESIGN. IT’S REWARDING TO KNOW THAT OUR DESIGNS ARE SUCCESSFUL AND ARE MAKING PEOPLE SMILE.” Nicole Pollak, Melbourne Managing Director Siren Design

P: We went out to each and every Siren to find out what Siren Design meant to them and out of all the feedback we created the Siren coat of arms which contains a lot of symbolism about our collective identity: the King of Ideas, our hearts on our sleeve, hardworking, agile, a great sense of humour, hence the ‘stiletto’ which pokes fun at the fact we’re owned and run by women. And what does this all mean? Basically, we care and we want


“WE WENT OUT TO EACH AND EVERY SIREN TO FIND OUT WHAT SIREN DESIGN MEANT TO THEM AND OUT OF ALL THE FEEDBACK WE CREATED THE SIREN COAT OF ARMS WHICH CONTAINS A LOT OF SYMBOLISM ABOUT OUR COLLECTIVE IDENTITY: THE KING OF IDEAS, WE WEAR OUR HEART ON OUR SLEEVE, HARDWORKING, AGILE, A GREAT SENSE OF HUMOUR HENCE THE ‘STILETTO’ WHICH POKES FUN AT THE FACT WE’RE OWNED AND RUN BY WOMEN.” Penny Sloane, Singapore Managing Director Siren Design

our design to mean something, stand the test of time and make our clients happy – ultimately our client’s happiness is what makes our world go around. SIREN DESIGN TALK ABOUT GOOD DESIGN BY GOOD PEOPLE, WHAT DO YOU CONSIDER GOOD DESIGN? M: Good design transcends the physical environment to human interaction and the ability for people to perform at their highest level and fundamentally be happy. N: I think good design responds to people. We’re a caring sharing bunch of people, who are plugged into and keenly aware of our clients and the end users of the spaces we design for. We appreciate we are affecting people’s lives and how they experience interiors from the moment that they enter a space. Our designs aren’t created out of ego, fads or trends - but as a response to human needs and well thought-out anticipated reactions, along with the functional, emotional and cultural impacts. P: Good design goes beyond what it looks like, it needs to perform and bring joy. Good design avoids fashion and communicates freely. WHAT KIND OF ENVIRONMENTS DO YOU DREAM ABOUT CREATING? M: I’d love to design something that fuses and all our disciplines together: workplace, residential, retail, public spaces, vertical living. What about community-centric spaces that blur the line between all these types of spaces? It would be amazing to work with people who are at the forefront of what they do, leaving their egos at the door to come together to build the ultimate human environment. Imagine cutting edge technology and philosophies like human centric lighting integrated with sustainable biophilic environments linked to full cycle water treatment

plant, that produces the energy that powers your electric auto-drive car. You’re living in flexible, reconfigurable spaces that work together with nature as well as support humans through their entire life and, to top it all off, the internet-of-things is in full swing. I believe good design is about utilising your local resources in the most effective and efficient way possible. It’s a bit like Yin and Yang, while globalisation is building momentum, there is also the argument for being locally focused in terms of how we operate. All of this needs long term vision so we consider what’s good for the planet, the community and the individual… and who said it needed to be on Planet Earth? N: For me, it always starts with that human connection. Our ability to be brave designers is at its best when our clients are also brave. Working with collaborative clients that trust us enables us to shine creatively and together we can create magic – anything is possible. P: A space which is completely intuitive. Using a space should be as simple and fascinating as watching my 2 year old navigate a smart phone.

OFFICECONCEPT.ASIA


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ATLASSIAN STATE OF MIND ORGANIC JUNGLE WHERE DREAMS ARE MADE OF


THIS PICTURE: The Atlassian arrival experience is a journey through “the living jungle” starting from the lift lobby.


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hen you’re renowned for being a disruptive company such as Atlassian - you need a workplace to match. Siren’s design brief for Atlassian’s new Sydney office was to create green, tech savvy, organic spaces that responded to the changing needs of Atlassians. In response, the design placed an emphasis on raw, exposed materials and the creation of an internal jungle inviting the team to explore and experience whilst having ultimate flexibility. Globally recognised as the number one “best place to work” Atlassian’s high performance culture of deliver with passion and urgency was at the core of their new HQ fitout in Sydney. With an extremely aggressive time frame, phase 1 of the project was completed within 4 weeks, across 4 floors consisting of 3 working floors and 1 hub floor. The hub floor creates an immediate sense of welcome - a journey through the jungle starting from the lift lobby that flows through and opens into a breakout that is serviced by a commercial kitchen providing daily meals for Atlassians and takes in views across the city. The space south of the kitchen showcases a ‘worldwide all hands’ area connecting Atlassians with their virtual family in other sites around the world. Key themes involve an emphasis on raw, exposed materials and a strong focus

TOP LEFT & RIGHT: The Atlassian design principals embody flow, openness, logic, re-configurability and variety.

BOTTOM: Atlassian team and collaborations zones are the core of their space typologies. This large multi-functional space is easily reconfigurable to accommodate large scale to intimate interactions.


KEY THEMES INVOLVE AN EMPHASIS ON RAW, EXPOSED MATERIALS AND A STRONG FOCUS ON BIOPHILIA, CREATING THE JUNGLE SURROUNDS AND CANOPIES THAT INVITE HUMAN SENSES TO EXPLORE AND EXPERIENCE.

THIS PICTURE: Check in zone “grows” into the multi-functional collaboration zones.

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SYDNEY, AUSTRALIA ATLASSIAN 046

on biophilia, creating the jungle surrounds and canopies that invite human senses to explore and experience. An interconnecting stair between levels 28, 29 and 30 incorporates a ‘living’ green wall running down the spine of the hub floor. Collaboration zones placed around the stair creates buzz, life and a sense of rhythm. The tension here between clever design and budget results in design innovation where the sweet spot results in a human-centric design that provides ultimate flexibility to the Atlassians. Movable workstations and overhead retractable power pendants mean that Atlassians are able to reconfigure their workstations and reform clusters intuitively, effortlessly and with services within easy reach. Contextual and connective spaces that respond to the changing needs of the Atlassians immediately result in relevant ‘living’ environments where humans can be at their best.

TOP: Atlassian’s social hub, Club Tropicana located on level 29 is serviced by a commercial kitchen providing daily meals for Atlassians.

BOTTOM: The views from this kitchen extend all the way across the harbour city, and the space is effective at maximising daylighting within the building.

TOP RIGHT: The wayfinding networking acts as a fundamental platform for the tenancy.


BOTTOM LEFT: The wayfinding network consists of a combination of graphic layers and unique musical references to take Atlassians and their guests on a trip through the ages.

BOTTOM RIGHT: This system acts as the core DNA that connects the main hub with all other elements of the design. As you pass through a collection of touchdown areas, meeting spaces, collab nooks, townhall and workspaces, these integrated graphics are functional first; but with an Atlassian spin.

OFFICECONCEPT.ASIA


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DESTINATION ICON LONELY PLANET DISCOVERS A NEW THRILL IN MELBOURNE


THIS PICTURE: Entry Reception and retail shop – an invitation for visitors to go on an exciting adventure


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iren’s design of the Lonely Planet office within the iconic Melbourne site, The Malt Store, Carlton promotes connection, fosters culture, inspires and reflects the core business values of the company. Lonely Planet’s motto “the thrill of discovery can be found almost everywhere” was the key, conceptual starting point for the development of the space, which manifests the notion of ‘travel and adventure’ within the built environment. Conceived as a journey which begins at the ‘arrivals/departures’ lobby lounges, the space unfolds to reveal various feature destination zones, spanning from the bright lights of the Big Apple, to the overgrown tropical jungles of Borneo, to the icy landscapes of Iceland and the traditional architecture of Edo period Japan. The design approach of feature destination zones within the Lonely Planet Melbourne Office strives to be

TOP: Open plan workstation area within the existing heritage base building shell.

BOTTOM: Offices featuring custom room name signage reflective of airport luggage tags.


TOP LEFT & RIGHT: A glimpse into the “Iceland” meeting room within an original silo.

BOTTOM: ‘New York’ hot desking area.

OFFICECONCEPT.ASIA


AUSTRALIA LONELY PLANET 052 TOP: “Borneo” custom designed informal meeting booths featuring graphic wall and carpet, along with real planting integrated into the joinery.

BOTTOM LEFT & RIGHT: “Japan” flexible boardroom suite featuring graphic clad operable walls and sliding wall panels concealing the whitebard surfaces behind.


“Lonely Planet’s experience working with Siren Design for the fitout of our Melbourne office in fashionable innercity Carlton was overwhelmingly positive. The Sirens were exemplary throughout all the stages of the process – including tendering, consultation and construction. Their collaborative approach and ability to understand the essence of our brand has resulted in a design fitout which is innovative, vibrant, intuitive and reflective of our company values and brand vision – as well as complementing the heritage building we now occupy. From the moment the Siren Design team pitched for the project our working committee were overwhelmed by their enthusiasm, professionalism, dedication and willingness to “look outside the square”. Siren Design stood out from the competition as a company that would be able to deliver the vision for our new Melbourne space within a very tight timeline and to a challenging budget. The team provided Lonely Planet with constructive advice, inspiring creative solutions and delved into its impressive industry knowledge in informing our design choices. This was all done with a sense of humour and an urgency that made us feel like we were the most important client in the world. Lonely Planet would recommend Siren Design without hesitation to anyone looking to hire a creative, results driven, ecoconscious and enthusiastic team. We would not have had anyone else on this journey to deliver on the manifestation of our brand in our new office space.” Chris Zeiher, Director, Sales & Marketing (Asia Pacific) Lonely Planet

bespoke in its delivery and detailing, in order to promote an experience which is evocative, inspirational and amusing for staff and visitors alike. The attention paid to each geographical and cultural reference throughout the building evokes a sense of discovery and wonder while encouraging visitors to relive past travel experiences. This level of detail is particularly evident in the Japanese boardrooms where elements of Edo period architecture can be found in the custom tatami mat graphics on the floor to the sliding partitions that conceal a whiteboard and one that opens to reveal a passageway. A combination of reclaimed and recycled furniture, from Lonely Planet’s previous office, was adapted to the new office fitout. Items such as table bases and lounges were given new life when partnered with new, sustainable finishes. All the products and materials used in the project were chosen for their sustainability. Workstation areas were positioned around the perimeter of the space to capitalise on the natural light entering the building, minimising the need for artificial light sources. An adventure unfolds as thresholds are navigated, crossing from workstations in New York to casual meetings in the green spaces of Borneo to give one example. Evoking a sense of wonder and discovery was important to the client’s brand, as was the authenticity found in the traces of each culture represented. Close attention to detail and a bespoke approach to the design has created moments of delight in the unexpected, making the space a stimulating place to work or visit.

TOP RIGHT: Reception waiting area, reminiscent of an airport departure lounge.

BOTTOM: Kitchen breakout featuring custom murals by artist, Mitch Walder which capture the story and history of Lonely Planet and Melbourne location.

OFFICECONCEPT.ASIA


AUSTRALIA

UBER LOCAL

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UBER

LIFE IS A BEACH AT UBER’S NEW SYDNEY OFFICE

THIS PICTURE: The main entry and reception evokes a sense of clean, open spaces and a sense of freedom.


TOP: Main entry signage is minimalist, solid and bold.

BOTTOM: A high-bench collaboration zone supports movement, energy and choice.


AUSTRALIA UBER 056 TOP & BOTTOM: Planning focused on flow and maximising natural light.


UBER’S INSPIRATION FOR THEIR SPACE WAS DIRECTED BY THEIR MANAGING DIRECTOR’S PERSONAL UBER JOURNEY THAT STARTED ON SYDNEY’S SOUTH COAST. HIS VISION WAS TO CREATE A HOME FOR THEIR PEOPLE THAT WAS REFLECTIVE OF THE AUSTRALIAN COASTAL LANDSCAPE. COOL AND WARM, THE CONCEPT WAS TO FEEL LIKE BEING AT THE AUSTRALIAN BEACH.

THIS PICTURE: Breakout booth seating draws cues from coastal and marine activities – rigging, timber by a sandy path.

BOTTOM: High bench open collaboration areas are inviting and immediately accessible.

OFFICECONCEPT.ASIA


AUSTRALIA UBER 058 TOP: A multi-use space under a clean white exposed ceiling has a pared back industrial edge.

BOTTOM LEFT: A private detachment area of curtained banquette seating offers a relaxing nook.

BOTTOM RIGHT: Breakout areas with banquette seating with loose furniture and transparent screening provides maximum flexibility.


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o stranger to disruption, when Siren was approached to design a new workplace for one of the world’s most progressive tech companies – the challenge was accepted with pleasure! Taking 2,800m2 over 2 floors in a CBD commercial tower, the space had to reflect Uber’s pioneering culture with a local flavour. Uber’s inspiration for their space was directed by their Managing Director’s personal Uber journey that started on Sydney’s South Coast. His vision was to create a home for their people that was reflective of the Australian coastal landscape. Cool and warm, the concept was to feel like being at the Australian beach. This singular concept was the driving force behind the design; the materiality and commitment to the finishes of simplicity and texture. Incorporating natural light with beach inspired elements reflected in the colour palette, light timber finishes, and concrete floors reminiscent of beach pathways.

With sharing at their core, one of the key objectives for Uber was using the space to enhance team connection. Uber had a clear desire for collaborative spaces that “just worked” which translated into flexibility and diversity. These crowd zones allow their people to immerse themselves into the space, booths that provide retreat from the workspace and causal meeting areas in open and large breakout space fitted with a commercial kitchen to facilitate Uber’s regular townhall meetings. Whist teaming isn’t the main workstyle, the workstation layout encourages interaction including an open floor plan and hot desk setup, supported by a variety of break out and hospitality spaces to facilitate connection. Visual connection is reinforced with an interconnecting staircase linking the two levels. An acoustically rated glass operable wall divides the dining area from the main reception to allow conversion into large function space.

THIS PICTURE: The kitchen breakout makes the most of the views and natural light.

OFFICECONCEPT.ASIA


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HOME AWAY FROM HOME WORKING IN A WOOL SHED HAS NEVER BEEN MORE COMFORTABLE


THIS PICTURE: The core bar area connects the entire space to the upper levels and offers a multi-use, social space.


AUSTRALIA DOMAIN GROUP 062 THIS PICTURE: Vignettes are facilitated via a diversity of furniture selections throughout the ground floor.


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t’s no secret that the Sydney’s residential property market is booming. As a result, Australia’s largest property app, Domain Group, approached Siren to help them shake up the office space and transform their heritage warehouse in Pyrmont into their dream home. A wool store in a previous life, the heritage building boasts incredible, historical elements along with enormous 5,000m2 floor plates that required both careful planning and creative intuition to facilitate the Heritage requirements. Working closely with Domain Group and their request to create a unique yet professional space, Siren used the idea of home as the driving force to bring cohesion to the multi storey, open plan workspace. Driven by creating an outstanding ‘user experience’ the built environment is located mostly to the core. The top floor working areas, have a vaulted and light filled ceiling along with intelligent sit to stand desks - supported

TOP: Main reception to ground floor with feature portal canopy.

BOTTOM: The strategic wayfinding in the general corridors help to identify and define zones within the large floor plates.

OFFICECONCEPT.ASIA


AUSTRALIA DOMAIN GROUP 064 TOP LEFT & RIGHT: Large floor plates required both careful planning and creative intuition.

BOTTOM: Quiet seating zones flank the atrium and maximise natural light.


TOP: The heritage architecture is softened through use of loose furniture throughout the breakouts.

BOTTOM LEFT & RIGHT: Kitchen breakouts for staff offer another space to connect socially.

OFFICECONCEPT.ASIA


AUSTRALIA DOMAIN GROUP “Domain understands the power of design The Domain Group has established a reputation for outstanding design and user experience and has created an office in line with that. Domain invests in design because it understands its power; how it can motivate and inspire. It’s not just about what it looks like but how it makes you feel. We achieved the final practical completion in 100 Harris St yesterday afternoon. It marked an important milestone in Fairfax business strategy with the proposed separation and listing of Domain on the ASX. The facility is the Sydney headquarters for the Domain Group and the quality of fitout reflects the brand identity at its best. On behalf of Fairfax Media I would like to thank Siren Design and in particular the design team who were exceptional in working as true partners to ensure a successful design outcome which exceeded our expectations despite the multitude of “value engineering” exercises undertaken.”

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Charles Ginty, Head of Real Estate & Workplace Services Fairfax Media Limited

TOP: A main corridor offers general wayfinding and borders a raised seating area. Concealed strip LED lighting on furniture and joinery within screen detail, uplighting architectural features optimises light that supports the character of the building.


by bespoke ply breakout areas with whimsical lighting design and custom designed vintage style signage making all the difference in this office fit out which feels like a home away from home. Placing the Domain Group users at the centre of the design, it was essential for the design to give a sense of home away from home and to incorporate spaces that can be utilised out of working hours for team activities, including wellness, client entertainment and large training sessions. Siren’s design embodies the spirit of home, through referential detailing of our perceptive understanding of the house, while fostering the ’one team, one company’ approach in the contemporary workplace. The Ground Floor is divided into a variety of working zones, including a wellness centre, zen space, flexible training room, café/bar area, multiple collaboration areas and, of course, the heart of the building; the grand, lobby atrium. A balanced combination of work and play, the fitout oozes sophistication and comfort and becomes the perfect place for Domain Group to achieve their culture of passion, energy and desire to be the best.

TOP: Variety is the key - different seating configurations cohesively support this kitchen breakout.

TOP RIGHT: So as not to obstruct sightlines, semi-transparent, concealed, acoustic private booths break up the general work area and are paired with custom acoustic pendant lights.

BOTTOM: An example of custom banquette style seating touches the heritage space lightly and utilises a fresh palette in a comfortable setting.

OFFICECONCEPT.ASIA


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SUPER CHARGED

HIGH POWERED AND ELECTRIC, WELCOME TO BEON & CITIPOWER POWERCOR’S NEW ROCK STAR ENVIRONMENT


THIS PICTURE: Converted warehouse open workspace area with central meeting room insertion.


AUSTRALIA BEON CITIPOWER POWERCOR 070 TOP: Custom built informal meeting booths.

BOTTOM LEFT: Meeting room interior.

BOTTOM RIGHT: Custom steel construction forms the built environment, emulating a glowing light box.


THE ORIGINAL ARCHITECTURAL ELEMENTS INCLUDING THE TRUSSES, BRICK WALLS, CONCRETE FLOORS AND ROLLER DOOR HAVE PROVIDED A STRIKING BACKDROP FOR THE NEW FITOUT. A CENTRAL STEEL-FRAMED GLASS VOLUME HAS BEEN INSERTED INTO THE CENTRE OF THE SPACE. THE NEW STRUCTURE HOUSES MEETING ROOMS AND QUIET ROOMS TO PROVIDE A RANGE OF OPPORTUNITIES FOR COLLABORATION AND PRIVATE CONVERSATIONS. BOLD YELLOW GRAPHICS FADE FROM THE FLOOR UP THE GLASS CREATING THE ILLUSION OF A LIGHT BOX.

THIS PICTURE: Existing ceiling truss structures and framing were painted black to accentuate the industrial features of the substation shell.

OFFICECONCEPT.ASIA


AUSTRALIA BEON CITIPOWER POWERCOR 072 TOP: Kitchen breakout featuring artwork murals by Melbourne artist, Daniel Wenn.

TOP LEFT: The stage area has been converted into collaboration settings and utility zone. A loft style ladder provides access to the new roof and plant equipment.

MIDDLE LEFT: New bathroom and locker facilities.

BOTTOM: The space planning adopted an open plan approach, promoting social interactions.


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nce a rock band’s rehearsal space within a substation building, Siren was charged with the challenge of converting an under-utilised warehouse above an existing substation, into a high performance workplace for Beon Energy Solutions and their parent company CitiPower Powercor. The theme of power and energy was used to define the pulse of the design with a rhythmical beat of Melbourne’s CBD laneways, propelled through the industrial features of the building. A series of murals by local artist Daniel Wenn weave the history of the building as a substation and Beon’s interest in renewable energy solutions into one narrative and create a connection to Melbourne’s street art scene. Bright colours and unique characters within the artwork welcome visitors and staff from the laneway roller door up to the office breakout. The original architectural elements including the trusses, brick walls, concrete floors and roller door have provided a striking backdrop for the new fitout. A central steel-framed glass volume has been inserted into the centre of the space. The new structure houses meeting rooms and quiet rooms to provide a range of opportunities for collaboration and private conversations. Bold yellow graphics fade from the floor up the glass creating the illusion of a light box. It was important to energise and excite staff through activity based principles. Accommodating communal

spaces at the entry of the office and in the centre of the floorplan encourages more staff interaction, accidental meetings and learning. Having workstations in an open plan configuration was seen as a flexible approach to promoting connectivity and curiosity between team members. The conversion of a rundown warehouse into an energetic, playful workspace has brought new life to one of Melbourne’s laneways. Respectfully restoring the substation’s first floor and at the same time providing a functional, inspiring workplace was an important balance to find throughout the design process. This aspiration pushed the design to find new, creative ways of transforming the rundown building. Developing the glazing partition system, using I-beams to create the central feature of the space was driven by the desire to tie the new in with the old warehouse features. While the original substation allowed for unique opportunities, re-purposing the building also provided challenges throughout the change of use process. Siren Design worked closely with the broader project team to ensure the new roof was insulated, that background noise was minimised, reverberation times limited and that acoustic privacy was achieved. Materials such as acoustic wall panels and ceiling panels to the underside of the existing warehouse ceiling were used to soften noise levels within the open plan work area.

OFFICECONCEPT.ASIA


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SIZE DOES MATTER TAKING IT TO THE MAXIMUS


THIS PICTURE: The entry transitions easily into the hospitality driven design – the multi-use space provides facilities to work, meet, hold functions and entertain.


AUSTRALIA MAXIMUS 076 TOP: The main bar area looks into a boardroom –minimal sleek interiors coupled with simple, confident materials and a touch of brass, highlights the industrial structure.

BOTTOM LEFT: A workspace breakout activates the area around the stair and overlooks the atrium and bar.

BOTTOM RIGHT: The breakout behind the main bar on ground floor features banquette seat and a large scale communal table.


“Maximus had an amazing experience with engaging Siren Design. Siren Design were very focused on understanding Maximus, our brand and our preferences, and were completely able to work with us to create a beautiful yet well thought through and useful design that was personalised to us. All of our touchpoints in their team, from the executive to the designers, and everyone across our project creation and implementation were exceptional. The people leading our project, displayed a flair for design with an unwavering attention to detail that we found unique in this industry. Siren Design has created not just a space, but a positive, exciting and enjoyable experience and atmosphere for everyone who comes in the door to Maximus.� Vanessa Gavan Maximus

TOP: First Floor clean lines of the workspace brings the outside in through planting, access to natural light and exposed raw surfaces.

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aximus is a leading firm of unique sales and leadership programs in Australia and across Asia Pacific, with a vision to move minds and transform business. Our brief was to take their newly acquired 600sqm of warehouse space, situated over the water on the cusp of Sydney’s CBD and transform it into an inviting experience that allows participate enhances the learning. The new space for Maximus was delivered with one primary objective in mind – to set Maximus apart and facilitate fully engaged learning. This experience commences upon the ground floor entry to ‘the landing’ a central bar and breakout space utilised for entertaining as well as more casual style meetings. The bar and atrium space has been designed to be visible from every part of the workplace across two levels, and a natural meeting point.

TOP LEFT: Main entry to the tenancy highlights the original industrial façade and beautifully refers to the halo glow of the understated, sleek pinned-off black metal signage.

MIDDLE LEFT: The rear deck entry offers another dimension into the elegant space.


THE NEW SPACE FOR MAXIMUS WAS DELIVERED WITH ONE PRIMARY OBJECTIVE IN MIND – TO SET MAXIMUS APART AND FACILITATE FULLY ENGAGED LEARNING.

THIS PICTURE: Featuring exposed industrial columns with cascading devils ivy, the eye is drawn up the full length of the vertical landscape from the main bar to the exposed industrial ceiling.

OFFICECONCEPT.ASIA


AUSTRALIA MAXIMUS 080 TOP: Colourful and luxurious banquette seating is framed by the simple detailing of the glass petitions that mimic back to the building.

BOTTOM LEFT: A customised petition alongside a wall offers an opportunity to share a story.

BOTTOM RIGHT: Full length curtains afford privacy in this medium sized meeting room yet still make the most of the light.


The bar consists of feature Carrara marble with breakout banquette seating to encourage people to gather and connect. These casual spaces are supported by sophisticated boardrooms providing a balance of formal and causal spaces. With learning at their core, the ground floor also comprises a large training room with U-shaped banquette leather seating, to ensure greater speaker visibility and acoustic clarity from every position. The mezzanine level comprises of an entirely open plan workspace that reflects quality teamed with a monochromatic palette. Furniture choices include custom designed alpha-leg workstations that lend more of a refined feel rather than traditional workstations. The client was heavily invested in the incorporation of plants throughout the space. In particular, two custom column planter systems designed in collaboration with Siren and Junglefy. The Directors’ area is focussed again on providing a comfortable and intimate space with Moooi pendant lights and luxurious linen lounges. An extensive outdoor deck overlooks the Harbour Bridge and water views.

BOTTOM: The boardroom features custom made table bases and streamlined surroundings and detail.

OFFICECONCEPT.ASIA


AUSTRALIA THE COMMONS

BETTER TOGETHER

082

TRANSFORMING CO-WORKING INTO AN ECOSYSTEM THAT ALLOWS CURIOSITY TO GROW


THIS PICTURE: Secondary kitchenette fostering collaboration and gathering.


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THE COMMONS

he Commons appointed Siren to transform their new three level co-working space located in South Melbourne into a vibrant hub for over 200 creative minds to call home. The Commons pushes the boundaries of the traditional office space by providing an environment for entrepreneurs and small businesses to work together in a shared space. Communal settings including a ping pong arena, installed beer tap and arcade games encourage chance encounters and inspire a ‘work hard, play hard’ mindset within the community. Brainstorming walls, large communal tables and hot desk in the medium traffic open plan area allow for collaboration between the variety of businesses that occupy the space. The creative brief set the challenge of designing an office environment for businesses and individuals to collaborate and expand their businesses. Siren Design worked closely with the The Commons team to understand the types of residents they wanted to attract into the space. This process uncovered the need for inclusion of a diverse range of work styles. Touchdown hot-desking zones, open plan dedicated work spaces, private offices of varying sizes, quiet rooms, as well as a range of formal and casual meeting spaces form a flexible work environment for all members.

TOP: Entry concierge desk featuring curved timber.

BOTTOM: Ply cladding, custom planter boxes and hot desks.


TOP LEFT: Custom hot desk joinery undulates in height to accommodate various styles of working.

TOP RIGHT: Activation of corridor spaces with writeable walls that enable brainstorming, collaboration and interaction.

BOTTOM: Custom hot desking joinery adopts organic forms and integration of planting.

OFFICECONCEPT.ASIA


“A project of this size can be stressful and even difficult to manage, especially given the short time frame. However, the Siren team made the whole process as smooth as possible. We found the team to be responsive and attentive in dealing with our many queries and numerous changes. The tight timeframe meant the team had to go over and above to deliver. Overall, the team was a pleasure to work with and the result of their hard work and creativity speaks for itself. I would also like to add that our entire team looks forward to working with your on our next project.�

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THE COMMONS

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The Commons

TOP LEFT: The communal kitchen breakout fosters social connections and interactions.

TOP RIGHT: Large communal tables encourage unity between the separate businesses.

BOTTOM: The spin studio promotes health and wellness within the workplace.


Combining creativity and wellness, Siren were inspired to design a healthy environment for living as well as for working and explored the concept of biophilia, meaning the innate tendency to seek connections with nature and other forms of life. This idea has been embedded in material selections and the incorporation of indoor planting and inviting terraces. Trees have been planted throughout the space and natural light has been maximised in working spaces to provide a connection with nature. A spin cycle studio, yoga studio and cosy library promote a healthy work-life balance and provide opportunities for group activities. Where possible, the base building shell was utilised to avoid additional materials. In order to minimise wastage, a range of applications were found for the one material. Plywood has been used throughout the project, reducing unused offcuts. The uniform plywood cladding to the internal walls was selected for its durability which importantly has increased the life-span of the fitout. Where paint has been used, low VOC options were selected. Indoor planting including medium size trees have been planted throughout the building to physically improve air quality within the space by reducing VOC, CO2 and CO levels.

TOP: Casual, welcoming, communal social hub and kitchen with ability for large functions.

BOTTOM: Suspended hammocks create private chill zones.

OFFICECONCEPT.ASIA


SINGAPORE FACEBOOK

STATUS UPDATED

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FACEBOOK’S ASIA PACIFIC HQ GIVES ITS USERS THE POWER TO SHARE, BE OPEN AND MORE CONNECTED


THIS PICTURE: The Partner Centre or more fondly referred to as the Beer Garden is an interactive zone for Facebook Partners to collaborate.


SINGAPORE FACEBOOK 090 TOP: The Instagram Anti-Gravity Booth is a fun engagement feature within one of the floors. A trip to Facebook isn’t complete without an instagramable snap.

BOTTOM LEFT: Sneak peak past the “Write on me Wall” to one of the smaller micro kitchen’s where staff and guests can pick up a drink or snack on their way to the partner center.

BOTTOM RIGHT: The central feature staircase punches through 7 floors connecting staff with confetti inspired art; an energizing concept of celebration!


FACEBOOK’S GLOBAL DESIGN STANDARDS ARE PRETTY CLEAR, CREATE A SPACE FOR PEOPLE TO CONNECT.

TOP: The built environment such as these quiet rooms are colour blocked and intentionally designed to stand alone within the architecture.

BOTTOM LEFT & RIGHT: The Check-In Kiosk within the industrial and understated Reception. The Write on me Wall surrounded by custom crate-seating.

OFFICECONCEPT.ASIA


SINGAPORE FACEBOOK 092 THIS PICTURE: The open office features a variety of art all with a “hacked” philosophy. Here the graffiti bubbles are a bold backdrop to the Sit to Stand workstations.


“F

acebook is about people — and our workplaces should support our employees in ways they didn’t even know possible, working to stimulate collaboration, nurture cultural cohesion, and pave the way for ingenuity and invention.” Facebook’s global design standards are pretty clear - create a space for people to connect. Working to a brief that inspired imagination, Siren Design developed a concept that was industrial, unpolished and deliberately void of any stereotypical spaces of the corporate world. It’s probably not too much of a surprise to say that the office references several domestic and hospitality characteristics. From an iconic, galvanised steel connective stair to a life size ‘write something’ comment wall, Siren created a new status in Facebook’s property profile. A signature Siren moxie, we worked with local artists to showcase Facebook’s bold and industrious personality. The result was the integration of renowned graffiti artists, who share a similar ‘hacking’ style philosophy. This personality is also synonymous with the open plan workspaces, fluid flexibility, sit to stand workstations (there’s even a vaunted treadmill desk) and extends to the open-plan, metal mesh kitchen joinery... just some of the unique features that make up the source code of this iconic office. When the team were asked how they feel about their new space – the feedback was unanimous… WE LIKE!

TOP LEFT & RIGHT: The Library, which serves as a relaxed collaboration zone. Pull up a chair and face the incredible views of Singapore or huddle with colleagues on the tiered seating.

BOTTOM: Get inspired by the insight wall which shows live updates and current trends from around the globe.

OFFICECONCEPT.ASIA


SINGAPORE ACCOR HOTELS 094

FEEL WELCOME STEP INTO ACCOR’S HOSPITALITY DRIVEN WORKPLACE.


THIS PICTURE: The arrival lobby features artwork by Chris Mason, climbing you into the hospitality experience.


SINGAPORE ACCOR HOTELS 096 TOP: The central breakout space transports the staff to a relaxed CafĂŠ with warm timbers, regional pattern references and a variety of seating options.

BOTTOM: The touch down bar provides a work zone outside of the general work neighborhood for staff to collaborate or work individually.


THIS PICTURE: An island designed for eating, drinking and catching up with colleagues. Custom design chairs are detailed to match the feature glass hanging rack.

OFFICECONCEPT.ASIA


SINGAPORE ACCOR HOTELS 098

KEY DESIGN HIGHLIGHTS INCLUDE SIT-TO-STAND WORKSTATIONS, THE USE OF TEXTURED MATERIALS AND CUSTOM RUGS AND CARPETS. A FRESH AND LIGHT SOCIAL-BACKBONE-CORRIDOR FROM RECEPTION TO BREAKOUT ENERGETICALLY ACTIVATES THE SPACE, ENCOURAGING EASY INTERACTIONS, AND THE WELCOMING SPIRIT OF ACCOR.

THIS PICTURE: The boardroom showcases custom designed carpet, a high contrast black table to compliment the glazing frames and comfortable leather chairs warm the space.


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eel Welcome, it’s the most universal, simplest and warmest promise in the hospitality profession. It lends richness and nobility to what is most important in hospitality, opening up to the world and curiosity about others. Accor Hotel’s customer promise is to make their guests ‘’feel welcome’’, so it was only apt that the brief for their new office in Guoco Tower was to create a hospitality driven, connected and collaborative workplace which makes their staff feel welcome whilst providing an environment that comfortably delivers a warm and friendly aesthetic that resonates across all of Accor’s 15 brands. Siren was able to create a home for Accor that successfully blends transparency with privacy that embodies what Accor do everyday. The built office environment is balanced with open plan elements and the design offers a sensory richness, layering of textures and local references, that imbue a sense of place and relevance. The workplace design seeks to connect people through spaces and interactions while maintaining a welcoming, friendly and professional environment. Key design highlights include sit-to-stand workstations, the use of textured materials and custom rugs and carpets. A fresh and light social-backbone-corridor from reception to breakout energetically activates the space, encouraging easy interactions, and the welcoming spirit of Accor. With health and wellbeing high on the agenda, attention to ergonomics, movement, biophilia and access to natural light underpin an authentic experience that is at once adaptive, fluid and organic.

TOP LEFT: Sit to stand workstations with shared table lamps provide a work island that is warm and welcoming. The primary circulation of the space is defined by timber floors and ceiling giving privacy to the work neighborhood.

TOP RIGHT: Meeting spaces are tucked within the built environment to enable noisy conversations; designed with meaningful collaboration in mind.

BOTTOM: Reception lounge is a gathering zone for visitors. Custom angled timber screening gives glimpses into the open work space.

OFFICECONCEPT.ASIA


SINGAPORE TWITTER 100

#LOVEWHERE YOUWORK

ONLINE SOCIAL NETWORKING PLATFORM TWITTER APPROACHED SIREN TO DESIGN THEIR NEW NESTING GROUNDS AKA ASIA PACIFIC HEADQUARTERS IN SINGAPORE


THIS PICTURE: Open workspace separated with local security grille inspired screens. Shophouse window walls wrap the built environment. “A tweet is like a window to someone’s thoughts”.


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he design approach for the 22,000sqft fitout required the incorporation of local and regional influences in the environment whilst still maintaining Twitter’s global brief for a residential, boutique feel with a raw and rustic edge. At Reception, guests are immediately greeted by a decorative screen made from 200 traditional concrete breezeway blocks, handmade by craftsmen in the region. To complement the textural language of the breezeway, the casual meeting areas, micro-kitchen and commons feature traditional Peranakan concrete floor tiles - with splashbacks in a beautiful, glazed, ceramic tile with a floral motif. One of the key design elements within the general office are the window-walls that wrap around the meeting rooms throughout the office, a subtle hint at the shophouse window facades seen throughout Singapore. Paired with traditional, decorative, metal grills, they not only provide a form of decorative screening in the office without blocking out the natural light from the facade glazing, but also provide a framework for hanging

TOP: The reception backdrop features traditional concrete breezeway blocks giving visitors and guests an immediate reminder to which part of the world this office sits.

BOTTOM: Semi public collaboration space enables staff to invite guests to experience the local referenced collaboration spaces without entering the work zone.


BOTTOM: The commons is a multifunction space designed for dining, training, all hands, yoga and events. Acoustics and food preparation are key design elements within the space.

OFFICECONCEPT.ASIA


SINGAPORE TWITTER 104

PAIRED WITH TRADITIONAL DECORATIVE METAL GRILLES, THEY NOT ONLY PROVIDE A FORM OF DECORATIVE SCREENING IN THE OFFICE WITHOUT BLOCKING OUT THE NATURAL LIGHT FROM THE FACADE GLAZING, BUT ALSO PROVIDE A FRAMEWORK FOR HANGING POCKET PLANTERS TO ADD GREENERY THROUGHOUT THE SPACE.

TOP: The bird inspired library features a spectacular live edge timber table customized with power access. Function has not been lost within the aesthetic.

BOTTOM: Meeting room with organic central power spine provides a creative yet functional table. The feature bamboo ceiling is continued from the reception into the meeting room.


pocket planters to add greenery throughout the space. Siren also collaborated with established local artist and LASALLE faculty member Nicholas Ooi, as well as his Southeast Asian team - the new APAC office is designed with both the Twitter personality and Singapore in mind. It contains many nods and visual cues to Singapore’s rich heritage, from Peranakan-inspired tiles to classic 1970s HDB grills. This is fused with references to everything ornithological, so expect to see birdcages, birdhouses, twigs, and rooms named after iconic birds from the region — even mythological ones. Symbolising connectivity and the company’s geographical reach, a single length of blue twine links the capital cities across the region to form the outline of Twitter’s logo, with Singapore at the heart of the bird. The overall space is a welcoming, yet refined home with familiar touches for TwitterSG; or as the Tweeps say-#home-at-last!

TOP: The waiting lounge brief was to be like a boutique hotel or apartment. The space features a self- help kitchen and coffee, lounge and high bar seating.

BOTTOM: Food plays a big part of the design at Twitter. Micro Kitchens are placed throughout the work environment. Local references showcased in the tiling and windows continue within these spaces.

OFFICECONCEPT.ASIA


SINGAPORE JUSTCO

THE FUTURE OF WORK, JUSTIFIED

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A WORKPLACE DESIGN FOR FRESH IDEAS, ORGANIC NETWORKING AND FLEXIBILITY.


THIS PICTURE: Open cafĂŠ/bar within the collaboration zone in the Shanghai office. The space showcases open ceilings, theater lighting and signage lightbox, concrete floor and flexible furniture.


SINGAPORE JUSTCO

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he nature of work is changing and workplaces are, in turn, responding to the shifts in the local and global business landscapes with key emphasis centred on connectivity and energy transfer. JustCo is championing the movement of the sharing economy within their co-working space and hot desking office in Singapore, which is keenly focused on encouraging collaborations to boost innovation and productivity. Siren was appointed by JustCo to design an exciting 1,600m2 co-working space spanning across four floors. The need for the space to be an ‘experience’ formed a critical part of the brief: in addition to creating an environment that extends the comforts of home, also creating a place that ultimately supports creativity, focus, collaboration, well-being and happiness. To maximise this experience Siren created a dynamic space that was inspired by the progressive future of work. The design team explored the physical, virtual and

TOP: Reception within the Singapore 120 Robinson office is warm, raw and friendly. The modest space cleverly appeals to all tenants and their guests. The welcoming vibe is celebrated with honest, natural materials.

BOTTOM: The theatre signage lightbox welcomes tenants and their guests to the Shanghai office with the JustCo signature statements.


TOP: Palette raised platform houses the waiting lounge with views into the multifunction event space as well as the reception.

BOTTOM: Neon messaging remind tenants of the co-working entrepreneurial spirit within the event space.

OFFICECONCEPT.ASIA


SINGAPORE JUSTCO 110

THE DESIGN AESTHETIC IS DRAWN FROM THE USE OF RAW MATERIALS PAIRED WITH BRIGHT COLOURS TO COMMUNICATE A WARM AND WELCOMING ENVIRONMENT WITH AN INDUSTRIAL EDGE.

THIS PICTURE: Open work zone encourages tenants to cross pollinate ideas in an open environment. The green tiered corner enables workshopping to take place.


human elements that contribute towards an enjoyable work culture and it’s most dominant commonality – connection. A substantial part of the space is allocated to common areas, where members can utilise this multi-purpose area for discussions, collaborations and relaxation. The design aesthetic is drawn from the use of raw materials paired with bright colours to communicate a warm and welcoming environment with an industrial edge. The inviting working environment caters to various work settings, from hot desks, touch downs, open and collaborative environments to private office spaces. More than just a place to work JustCo is a new type of community and a new way of working. A connective hub hosting a vibrant community of brilliant individuals and companies who ”vibe off each other” to launch and grow.

TOP: Double height multifunctional room is flooded with natural light as well as flexible and movable furniture. This space is easily reconfigured for events, dining, meeting, working and play.

BOTTOM: Old school arcade machines within the games room give tenants a space to unwind.

OFFICECONCEPT.ASIA


OFFICE CONCEPT FITTING INTERIORS

FITTING INTERIORS DISCOVER THE RIGHT FIT & BALANCE WITH CAREFUL MATERIAL SELECTION

OKAMURA | CONTESSA SECONDA STEELCASE | NAVI TEAMISLAND KOKUYO | INFRAME 114

BISTOL | LIVEN OASIS | LOLLA INTERFACE | CASE STUDY - DENTSU


CONTESSA SECONDA by Okamura


OKAMURA 116

CONTESSA SECONDA

BRACINGLY BETTER

THIS PICTURE: The newly remodeled Contessa Seconda takes flexibility, comfort and style to the next level by drawing on the strengths of its iconic, top-selling predecessor.


AN INSTANT HIT IN WORK ENVIRONMENTS ALL OVER THE GLOBE, OKAMURA MAKES A DOUBLY BIG SPLASH WITH A LONG ANTICIPATED FOLLOW-UP TO THE JAPANESE FURNITURE BRAND’S TOP-SELLING CONTESSA CHAIR.

OFFICECONCEPT.ASIA


OKAMURA CONTESSA SECONDA

O

ne look at the Contessa and it’s clear why long-suffering staffers inflicted with back pain breathed a collective sigh of relief when this exceptional office chair was first made available by established office furniture manufacturer Okamura. Impeccably designed, the Contessa merges style and ergonomics, outshining its counterparts by a long shot thanks to a strong emphasis on personalised support and enduring comfort. Following closely on the well-built heels of its iconic predecessor, the Contessa Seconda doesn’t disappoint. Featuring a lighter, slimmer backrest frame and flattering new shades to complement the hip, modern office, Okamura’s recently launched wonder chair gives rise to enhanced flexibility and a more pliable feel. Paired with a restructured mesh seat frame and a ‘Multiple Density Cushion’, Contessa Seconda moulds gently to the body’s natural movements. Designed with soft edges, the new ring-shaped mesh-seat frame comes with stellar pressure distribution properties, allowing for an audibly luxurious sit-down. Drawing on the success of its previous model, Okamura has incorporated a 4D adjustable arms to its ‘SmartOperation’ that enables you to adjust your entire seating experience with just a touch of your fingertips. By means of a lever conveniently located in the left armrest, you may lock and unlock the backrest, alternating between a free recline and one of five pre-set gradations. For optimal comfort, the chair height is fully adjustable within a range of 435mm to 545mm via a lever in the right armrest. The adjustable arms feature is now available in 4-D, encompassing height, depth, width and angle. Distinctly multifaceted, this indispensible feature ensures the most comfortable elbow support for the task at hand. Okamura’s Ankle-tilt reclining further sweetens the deal, covering virtually the full spectrum of user needs. Well-suited for all manner of body types and offices, Contessa Seconda is a true embodiment of Okamura’s philosophy - delivering a world-class level of strength.

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TOP: New and improved technological features give way to a smoother recline options and adjustability at one’s fingertips.

BOTTOM: At once robust and lightweight, the Contessa Seconda was created specifically with the ever-changing workplace in mind.


THIS PICTURE: Available in alluring white in addition to black and gray, the Contessa Seconda is a chic yet sensible addition to modern offices everywhere.

OFFICECONCEPT.ASIA


STEELCASE

POSITIVE POSITIONING

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NAVI TEAMISLAND

CREATED SPECIFICALLY WITH THE WELLBEING OF STAFFERS IN MIND, NAVI TEAMISLAND IS A MULTIFACETED OFFICE FURNITURE SYSTEM THAT ENHANCES COLLABORATION THROUGH THOUGHTFUL TOUCHES AND SMART DESIGN.


THIS PICTURE: Navi TeamIsland’s HighSit solution includes a raised foot platform for greater ergonomic support, sit-stand options as well as the potential to extend at both ends.


STEELCASE NAVI TEAMISLAND 122

“NAVI TEAMISLAND HAS BEEN DESIGNED TO NURTURE THE WELLBEING OF PEOPLE AT WORK, EVEN IN THE MOST DEMANDING ENVIRONMENTS.”

THIS PICTURE: This trapezoid version gives rise to ease of movement and communal interaction. The incorporation of subtle partitions also makes it conducive to solo work.


I

t’s common knowledge that the success of every great company hinges on talented, hard-working employees who strive to keep things shipshape. Thus, it seems fitting that we’ve been seeing more office solutions that pay homage to the efforts of these individuals and the fine art of working in teams. The aptly named Navi TeamIsland is particularly exemplary of these. Recently launched by Steelcase, the established office furniture brand has pulled out all the stops with an inventively conceived system that promotes workplace productivity while keeping the wellbeing of employees in check. Ideal for even the most challenging work environments, Navi TeamIsland is composed of a series of chairs and desking solutions that offer flexibility and adaptability by means of a ‘base and extension’ design approach, whereby worker density is maximised in order to accommodate growth. This innovative quality makes the system an asset in dynamic work settings where constant change is inevitable. The collection features a selection of thoughtful arrangements that put a refined spin on the nine-to-five experience. These include HighSit, a sit-stand solution that enables staffers to easily change up their postures throughout the day while maintaining natural eye-to-eye interactions. Indispensible features such as a raised foot platform for improved ergonomic comfort

TOP: Designed to sustain natural eye-to-eye interactions, Navi enhances productivity during group meeting sessions.

and traditional and standing desk height options teamed with a range of planning and leg options are sure to put Navi in everyone’s good books. A trapezoid format is also available, allowing for ease of movement and optimising space in more modestly sized work areas. Curious? When in Malaysia, be sure to give Navi TeamIsland a spin at Zenpro, Steelcase’s officially appointed dealer. STEELCASE.COM ZENPRO.COM.MY

BOTTOM: Discrete add-on components, such as the desk extension above, mean that impromptu one-on-one meetings are possible without interrupting others.

OFFICECONCEPT.ASIA


KOKUYO INFRAME 124

IN PURSUIT OF PRODUCTIVE PRIVACY LOOKING FOR SOME PEACE AND PRIVACY IN AN OPEN-PLAN OFFICE? KOKUYO HAS GOT YOU COVERED WITH THE INFRAME, A VIBRANT AND VERSATILE RANGE OF SCREEN BOOTHS.


THIS PICTURE: Available in 3 sizes, the Chair Screen Booth can provide an office with an additional, functional space for facilitating informal meetings with colleagues or clients.


KOKUYO 126

INFRAME

T

he tide is turning against open-plan offices, and for good reason. While they are great for generating energy and buzz, collaboration and serendipitous encounters, these setups also make the ability to perform distraction-free solo assignments or work in teams without being interrupted a decided challenge. Japanese office furniture manufacturer Kokuyo has adopted a modular and flexible approach in addressing this problem by creating a room within a room. The company’s Inframe range is a series of pop-up meeting booths that can provide an office with additional, functional spaces for general meetings or a private working environment for quiet concentration or to conduct private conversations. These booths are designed to open onto the communal space, permitting ventilation and lighting into the semi-enclosed space, and providing employees with the option of stepping away from a high-traffic office floor without having to commandeer a formal meeting area or a boardroom just to gain access to a private spot. The Chair Screen Booth is a spacious work hub where users can work or meet in a small team in productive privacy. It can be aptly arrayed with a meeting table and chairs, and comes in three sizes that can comfortably fit anywhere from 2 to 6 occupants. In two sizes, the Sofa Screen Booth is a snug meeting area that features 2 built-in sofas and a pedestal table, its laminate surface available in 4 colour options. The Solo Screen Booth is a single-occupant nook, and comes in three versions: leftsided rectangular, right-sided rectangular, and hexagonal. The panels of all three booth types are elevated to convey an effect of airy lightness and to lighten up the office space.

TOP LEFT: The streamlined design of the Inframe panel is not only visually appealing, but allows for hassle-free assembly and easy relocation.

The Inframe selection also includes the Utility Screen Booth – a partially corralled-off, waist-high divider inserted in a common space to block off office equipment but yet allows its occupant to be aware of everything else. The Utility is offered in 4 different widths. While the panels of the Inframe booths are offered in a choice of 8 comely colours that can enliven the office environment or blend with the existing colour palette, the frame is available in 2: white or black. Better still, the panels can easily be dismantled and relocated, thus averting the costs of fixed partitions. In addition to elevating the level of comfort and style in the booth, the streamlined, rib-stitch fabric panels also engender a considerably less of a cramped feel for the occupants. KOKUYO-FURNITURE.COM

TOP MIDDLE: The rib-stitch fabric panel imbues the semi-enclosed space with a soft and subtle comfort.

MIDDLE & MIDDLE RIGHT: Available in 2 sizes, the Sofa Screen Booth can snugly accommodate up to 4 or 6 persons.


THIS PICTURE: The Sofa Screen Booth comes with built-in sofas and a pedestal table.

OFFICECONCEPT.ASIA


BRISTOL LIVEN

POWER PERCH

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A WONDROUS COMBINATION OF FUNCTION AND TIMELESS GOOD LOOKS, LIVEN IS AN OFFICE CHAIR WITH A DIFFERENCE. MADE FOR THOSE WHO DREAM BIG, THIS REFRESHED TAKE ON A TRUSTY OLD CLASSIC WILL HAVE YOU FEELING LIKE THE WORLD’S THERE FOR THE TAKING WITHOUT HAVING TO LEAVE THE COMFORT OF YOUR DESK.


THIS PICTURE: Fitted with precision crafted features, the Liven chair’s minimalist design wonderfully enhances any space.


BRISTOL LIVEN 130 THIS PICTURE: Affording versatility and unmatched support, the backrest lumbar is fully adjustable, heeding varying heights and movements. Plush semi-aniline leather can be added onto the high-gloss back cover for a more luxurious feel.


TOP: Liven’s elegant seat can also be set on a moving chrome plated base fitted with castors or glides, making it ideal for individual workspaces and conference rooms alike.

BOTTOM: The collection offer a wide selection of surface finishes, base options and upholstery materials that accentuates the different levels of hierarchy in an organization.

OFFICECONCEPT.ASIA


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hile they may often appear identical at first glance, a closer look will reveal that no office chair is truly ever made the same. A case in point is the Liven chair by Bristol. Described as the ‘crown jewel’ in the Malaysian office furniture brand’s stellar range, it’s clear that this eye-catching executive chaise was made to impress. Featuring elegant lines and high-end parts, Liven’s emphasis on details will have one doing a double take; its premium components were crafted specifically with utility and longevity in mind, culminating in a distinctive framework that sets this chair well apart from run-of-the-mill counterparts. Among other things, it’s hard not to wax lyrical about Liven’s impressive materiality. From its primary structure down to its smallest enhancements, this deluxe number has been put together with the utmost care by Bristol’s talented design team. Made from thermoplastic polymer and acrylic, the finely sculpted backrest and seat shell exhibits a smooth, high-gloss black finish that was painstakingly attained through a special polishing process. The visual results are no less than compelling, evoking high drama and affording the user a highly confident, well-supported sit-down. As a highlight, Liven’s shapely armrests, rendered in sleek chrome or a polished finish, perfectly complement its main structure, adding a contemporary touch to chair’s classic silhouette. Pleasing aesthetics aside, sound ergonomic features round off the deftly constructed Liven. Adhering with high international industry standards, its adjustment options leave sitters wanting for not. Tilting in sync with one’s individual movements, the seat and backrest offer unparalleled comfort however one moves. The latter is fitted with a lumbar that can be set at varying heights in support of the spine. Making a splash within and beyond Malaysia’s borders, Liven, along with other anticipated product line-ups, will have its crowning moment in an exclusive product launch organised by Bristol in the last quarter of 2017. This stunning piece will soon be available in Vietnam where Bristol recently expanded its business.

Armrest height adjustment

Seat depth adjustment

Backrest height adjustment

Headrest adjustment

Tilt locking

Seat height adjustment

BRISTOL.COM.MY

TOP LEFT: Liven’s multifaceted construction make it an indispensible addition with respect to communal or solo work environments.

BOTTOM LEFT: The magic is all in the details. A wide range of understated user-friendly features, such as tilt-locking levers and an adjustable headrest, contribute to Liven’s seamless operation.

OFFICECONCEPT.ASIA


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LOLLA ARTE COME BY OASIS FURNITURE


ODE TO THE OTTOMAN OASIS HAS RECAST THE HUMBLE POUF OTTOMAN AS A VERSATILE SEATING SOLUTION FOR WORKSPACES CENTRED ON CONNECTIVITY, COMMUNICATION AND COLLABORATION WITH ITS CHEERFUL LOLLA COLLECTION.

THIS PICTURE: The Lolla ensemble of pouf ottomans and low tables are especially well-suited to communal spaces centred on interaction and accidental encounters.


ARTE COME BY OASIS FURNITURE LOLLA 136 THIS PICTURE: Easy to move around, the Lolla line-up of pouf ottomans is not only a great way to increase office seating capacity but also adds great pops of color and makes for a relaxed and inviting collaboration zone.


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echnology has upended the way people work, with laptops, tablets and smartphones making it easier for employees to work away from their desks, and allowing them to perform their job in a more collaborative setting. As a result, informality is taking root in workplaces, especially those that are hard on ideas but soft on people. Even office furniture has become more casual, with managers foregoing fancy corner offices to join the rest of the company in an open-office environment that can accommodate work and casual communication while fostering creative teamwork and innovation. No small wonder furniture company Oasis is playing up the workplace’s casual and interactive atmosphere with the unveiling of its latest offering, the Lolla collection, which is made up of 6 modular pieces: a trio of pouf ottomans as well as a triad of coffee tables. Whimsically dubbed Lolla Large, Lolla Small and Lolla Bite, the pouf ottomans feature an eight-faceted circular shape and come in a variety of lollipop colours, while the tables — Lolla Lounge Table, Lolla Meeting Table and Lolla Table — comprise of two wooden ones and a pouf ottoman topped with a flat surface. Well-suited to breakout areas, lounges and even cafés where people are going to converge and hang out, the Lolla ensemble can be effortlessly arranged in a multitude of combinations to fit spaces of all sizes. Chalk up extra pros for the Lolla pouf ottomans: rounded, they can be positioned anywhere, which can make things more informal and flexible; these floor seats add a decorative punch to any room; they can serve as sculpture in a room; and they are a great way to increase seating capacity. In a nutshell, they are perfect for creating workspaces that feel relaxed and inviting. To further emphasize the Lolla’s playful streak, the Lolla Bite features a slice removed leaving seven-eighths of a whole — while the Lolla Table is designed with the tech-tethered millennials in mind: it can come with a built-in A. & H. Meyer USB charger. ARTE-COMO.COM OASIS.COM.MY

TOP RIGHT: The Lolla Table is also available with a built-in A. & H. Meyer USB charger.

OFFICECONCEPT.ASIA


INTERFACE CASE STUDY - DENTSU 138

CAN AN OFFICE FEEL LIKE HOME? COLLABORATION AND PRODUCTIVITY ARE NORMAL REQUIREMENTS WHEN DESIGNING A MODERN OFFICE, BUT THE WORD ‘COSY’ IS RARELY SEEN IN DESIGN BRIEFS. THIS WAS THE TARGET FOR INTERNATIONAL ADVERTISING AND MEDIA AGENCY DENTSU AEGIS NETWORK WITH THEIR NEW SOUTH JAKARTA OFFICES.


THIS PICTURE: A combination of batik designs and natural patterns help make Dentsu’s office a homely place to work in.


INTERFACE CASE STUDY - DENTSU “I LOVE THE RANDOM PATTERNS THAT NIMBUS OFFERS – AND IT’SRECYCLABLE. I WANTED FLOORING THAT ISN’T BORING ANDCORPORATE LOOKING.”

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Ina Suparman Interior Designer, Design Partners Indonesia

TOP: The natural patterns of Interface’s Nimbus carpet range work with indoor greenery to connect employees to the natural world.

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chieving this while providing each of Dentsu’s 16 subsidiary agencies privacy was a big challenge for Ina Suparman of Design Partners. The ‘Dentsu Home’ started with the blank canvas of an airy and light space. A cluster layout of ‘rooms’ gave each business its own space to operate in – an important consideration because some of Dentsu’s agencies work with clients that are in direct competition. Each of the subsidiaries’ corporate colours were integrated into the overall concept as accent tones, seen in mobile pedestals, pillows and doors. This provides confidentiality for Dentsu’s clients without compromising the openness of the space. Glass partitions between rooms add natural light and preserve


sightlines through the office. On the floor, the earthy, natural shades that define Interface’s Nimbus™ help to connect employees with the natural world. Indonesian Batik fabric was used for the pillows, rounding out the homely feel. Interior designer, Ina, is a fan of Interface products: “I love the random patterns that Nimbus offers – and it’s recyclable. I wanted flooring that isn’t boring and corporate looking.” The brief also stated that recycled floor coverings should be used wherever possible, so the 100% non-virgin yarn used for the Nimbus floor tiles fit the bill perfectly. “It’s a good feeling when you’re contributing something back to the environment”, she added.

To encourage interaction between Dentsu’s 500 employees away from their private enclaves, Ina created a collaborative area. The breakout area is designed to spark conversations between employees from separate divisions, while dedicated wall space allows them to showcase creative work. This certainly creates a homely atmosphere for Dentsu’s employees, but its real achievement is making visiting clients feel right at home. INTERFACE.COM

TOP: A variety of breakout and meeting areas encourage collaboration.

OFFICECONCEPT.ASIA


HERMAN MILLER EVENT 142

THEME:

AERON HOCKEY MANILA + REMASTERED AERON LAUNCH PARTY

VENUE:

MANILA, PHILIPPINES

WEBSITE: HERMANMILLER.COM/ASIA


OFFICECONCEPT.ASIA


KOKUYO EVENT 144

THEME:

IS PHYSICAL OFFICE SPACE STILL RELEVANT?

VENUE:

THE CO. @ 99 DUXTON ROAD

WEBSITE: KOKUYO-FURNITURE.COM


OFFICECONCEPT.ASIA


ODE TO ART 146

SPOTLIGHT

REWRITING POP REALITIES

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ailing from the French region of Bordeaux, Auguste’s mixed media collages often feature beloved icons and brands, blending pop culture, nostalgia and the contemporary. Rendered with bright colours and loaded with consumer references, Auguste’s unique ‘glamour pop’ aesthetic is evocative of 1960s Pop Art. Auguste often categorizes his works as ‘Generations’ and celebrate icons which have become part of our collective pop culture narrative. He uses unconventional mediums such as aluminium, spray paint and automotive varnish to create the work’s glossy finish. Fatal Jordan (Triple Puzzles) consists of three solved puzzle pieces joined together to reveal basketball legend Michael Jordan with arms outstretched. Jordan is surrounded by an urban cityscape, superheroes, iconic brands and animated characters. In this way, these digital collages exemplify a vibrant urban culture and present a composite image of our collective modern identity. As with many of Auguste’s works, this symmetrical piece blends reality with make-belief, bringing real life celebrities and equally iconic fictional characters into the same space. He also manipulates images with artistic liberty, bringing together disparate characters regardless of culture and origin. This diverse band of celebrities and characters are layered onto one another, creating multiple potential relationships and dynamics. Viewers are left to imagine the possible connections in Auguste’s surreal realm of possibilities. Fatal Jordan (Triple Puzzles), 90 x 180 cm ODETOART.COM


Office Concept V10N2  

SIREN DESIGN: Game changers; it's what's on the inside that matters.

Office Concept V10N2  

SIREN DESIGN: Game changers; it's what's on the inside that matters.

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