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with the region’s professionals WOMEN IN BUSINESS Talking equality for International Women’s Day

THESE WOMEN MEAN BUSINESS

To mark International Women’s Day on 8 March, some of Cardiff’s leading female entrepreneurs and company founders reveal how they strive to achieve equality in their life, and in their organisations

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CHARLOTTE MORGAN AND AMY HOLLAND founders of Warrior Women events, which feature inspiring female speakers and showcase female run businesses “From the women who attend our events, to those who follow us on social media, our aim is to support and empower all women. Through our events we give women a platform for their stories to be heard, their experiences to be shared, and for other women to learn from them. We tackle relevant and important topics to educate and open up discussions including the challenges that women face on a daily basis.

“We aim to support all women – whether that’s a move up the career ladder, support a female run business, or help with the wellbeing of a single mother. We are creating a community of women who are there to support and celebrate one another, setting up networks that they can call on and a tribe around them that want to see them succeedand g row.” For more: www.warriorwomenevents.co.uk

JO FOXALL managing director of Traveline Cymru, a public transport information service funded by the Welsh Government “Having the opportunity to influence work culture in my role is something I do not take lightly. It is so important that, at any stage, our staff feel able to improve their prospects with our support and commitment to training and mentoring. We have a varied workforce, and through offering flexibility, we have an open approach which makes it easier to retain good people.

“I am fortunate enough to be surrounded by many strong and inspiring women in my life. My mum has instilled in me a strong work ethic, which I am so grateful for. Through my own decisions and actions, I am trying to pass on that wisdom to my daughter and son. I am also lucky to be on the board of trustees for 2 Wish Upon a Star and work so closely with their founder Rhian Mannings. The work she does is invaluable, and I support and empower Rhian in any way I can.” For more: www.traveline.cymru

SALLY WILLIAMS director at Oil 4 Wales, Wales’ leading family run independent oil and fuel supplier “The industry that I work in can often be perceived as male dominated, so it’s important for me in my daily role to highlight that there are great opportunities for equality in this sector. I work with a number of talented and dedicated women across all areas of the business, and we don’t believe that women should be confined to traditional roles. We actively support equality across all aspects of Oil 4 Wales and would love to recruit more female drivers and engineers. “We try to celebrate the women, and men, who are making a real difference across our organisation, and recognise their achievements as often as possible. As a mum, it’s vital to me that my daughter understands that she can do anything she puts her mind to, and I feel that the work we are doing at Oil 4 Wales will hopefully demonstrate that to her.” For more: www.oil4wales.co.uk

“Our aim is to support and empower all women”

ROWENA O’SULLIVAN, programme manager at Graduate Programme Wales, which are industry-led talent programmes in financial services and data science skills “Often in a financial and data-driven industry, we find that women may feel dissuaded from entering these roles due to a misunderstanding of what is available to them, and what careers they can pursue.

“We are here to inform and support them when it comes to reaching their potential and finding enriching roles to suit their interests. We work with incredibly talented students who are highly achieving across our schemes to demonstrate the benefits that working across data and finance can bring.

“We often profile these students in our promotions to challenge any gender stereotypes and encourage greater equality. Ultimately in doing so, our goal is to strive to create equal gender representation across both industries to promote an innovative future workforce.” For more: www.buzzwales.com

LINDA DACK associate solicitor and head of private client at Watkins & Gunn Solicitors “I have signed up the firm to both the Law Society Gender charter pilot, and the Law Society’s Women in Law pledge. This has provided the firm with a foundation to review their policies and procedures, and ensure commitment to gender equality is embedded in the culture of the firm.

“Over the past year Watkins & Gunn has also created the sub brand called Watkins and One to champion diversity throughout the practice. It has also celebrated successful women in the workplace through a number of events, using its equality and diversity planner, including celebrating International Women’s Day.” For more: www.watkinsandgunn.co.uk

LYNDSEY JENKINS, Managing director of jamjar, a bilingual creative communications agency “I am fortunate to work with a team of passionate and driven women who, not only strive to create innovative work for our clients, but also support each other to ensure they reach their potential. Our working environment is inclusive, flexible and I make sure I prioritise a positive work-life balance.

“Through work, I have had the opportunity to work alongside some of Wales’ most prominent and inspiring businesswomen, many of whom juggle a busy home and work life. It has shown me that there are no boundaries to success.

“As an agency we constantly aim to celebrate women’s equality and achievements by providing them with a platform to celebrate and promote their work, and ensuring their success and growth receives the recognition it deserves. Most recently, we’ve joined forces with Warrior Women Events to promote this fantastic movement of local businesswomen, something that I’m incredibly passionate about. These events are the essence of women empowering women, and that’s amazing.” For more: www.jamjar.agency

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