THE WEEK IN East Bristol & North East Somerset FREE
Issue 796
30th August 2023
Advertising Supplement
MAYOR NORRIS WISHES RESIDENTS MANY HAPPY RETURNS - AND SINGLES
Mayor Dan Norris
VIEW FROM WEST OF ENGLAND MAYOR DAN NORRIS
Metro Mayor Dan Norris announcing Birthday Buses
Passengers across North East Somerset and East Bristol are enjoying free bus rides throughout the month of their birthday as part of a major initiative designed to change the way people travel. Metro Mayor Dan Norris says that he hopes Birthday Buses will help residents during the frightening cost-of-living crisis, and get more people using buses to help take polluting diesel and petrol cars off our streets. With Birthday Buses, every resident in the West of England can make unlimited journeys, at any time, across 350 square miles, throughout the month of their birthday. We caught up with Helen Jones Helen Jones, whose
birthday was on 10 August. She said: “I normally drive to and from work but during August it’s great taking the opportunity to leave my car at home and trial a month walking into work, and then using my Birthday Bus pass to get the bus home. It’s helped my health and fitness by upping my daily step count and done some good for the environment and saved me money on petrol too.” Metro Mayor Dan Norris said: “It is great to give people a birthday gift but this is a serious plan. I am determined to help people make new habits. I hope that over the course of the month, people grow to like, and maybe even love, travelling by bus and so switch long term.” This is important as while the majority of people who used buses pre-pandemic are doing so again they are making fewer journeys. It is therefore vital to attract new passengers to use the bus to build a thriving network.
There are two vital components to improve buses. One: new bus drivers - to tackle the severe national driver shortage impacting locally so we can run more services. Two: new passengers - to grow ticket income so bus companies want to run routes and taxpayer subsidies decrease. That in turn means fewer traffic jams and helps towards our ambitious net-zero targets.
Funding for the scheme comes from the Department for Transport’s Bus Service Improvement Plan. The West of England Mayoral Authority secured the second highest settlement per head nationwide from Government of this fund. Worked up in close cooperation with local bus companies the phased nature of the Birthday Buses means that over crowding concerns are minimised. The Week In readers can apply for their free Birthday Bus month pass at www.birthdaybus.co.uk.