Food From Poland SIAL Edition 2014

FoodfromPoland October 2014 Issue 20, SIAL edition

Polish Magazine for Professionals

EDITORIAL

Editorial Office Bagno Street 2/218 00-112 Warsaw, Poland Phone/Fax: +48-22 847 93 67 +48-22 828 93 66 Phone: +48-22 847 93 68 e-mail: redakcja@foodfrompoland.pl www. foodfrompoland.pl

TOMASZ PAŃCZYK

Editor-In-Chief – Tomasz Pańczyk e-mail: t.panczyk@foodfrompoland.pl

Editor In-Chief t.panczyk@foodfrompoland.pl

Deputy Editor-In-Chief – Maja Święcka e-mail: m.swiecka@foodfrompoland.pl Editor – Monika Dawiec e-mail: m.dawiec@foodfrompoland.pl

Polish producers are well aware, that the quality of food products are playing a bigger role and are becoming the deciding factor for consumers. That is why they are constantly striving to improve the quality of the offered assortment. A great benefit is the combination of experience with old Polish recipes and tradition with modernity. Modernity helps in keeping an eye on the quality of the products at each step of production – from the raw material to the finished goods, tradition is the response to the trend manifested by the fashion for traditional products, old Polish.

The list of Polish producers, who can be proud of excellent production quality and a lengthy tradition of production is quite long, it would be difficult to name them all, or even just the most important. But, it is definitely worth cooperating with all Polish manufacturers present at the fair!

OCTOBER 2014, ISSUE 20

6 16 20 26 4

Report

An analysis of Polish agri-food products in 2013

28 32

Advertisement Office Phone/Fax: +48-22 847 93 67 Phone +48-22 828 93 66 Sales & Marketing Department Director Beata Kurp e-mail: b.kurp@foodfrompoland.pl Key Account Manager – Katarzyna Paciorek e-mail: k.paciorek@foodfrompoland.pl Graphics studio – Paweł Pańczyk p.panczyk@foodfrompoland.pl Printing house: ArtDruk www.artdruk.com

Let's talk about trade fairs...

Interview

Paulina Janicka International Markets Manager of Krakowski Kredens

Interview

Marcin Kukliński Head of Export at LOTTE Wedel

Quality in the era of market globalization

Interview

Łukasz Dominiak General Director of the Polish Poultry Council – Chamber of Commerce

34

The tradition of great taste, Polish products on international tables

40 Polish products List of Polish 44 Exhibitors SIAL Paris 2014

Poland tastes good Best Polish food products, leading Polish food exporters Meet us at SIAL Paris!

Les bonnes saveurs de la Pologne

Les meilleurs produits polonais, les plus gros exportateurs polonais de denrĂŠes alimentaires Vous pourrez nous rencontrer au SIAL Paris!

19-23 OCTOBER 2014 PARIS, France

Hall 1 stand 1 C 002 Hall 6 stand 6 C 154

www.sialparis.com

REPORT

AN ANALYSIS OF SOME ISSUES AND TRENDS IN INTERNATIONAL TRADE AND THE PRODUCTION OF POLISH AGRI-FOOD PRODUCTS IN 2013 According to the Central Office of Statistics in Poland (GUS), in 2013, the growth rate in Polish GDP rose at an average of 1.7%. Like in 2012, the main determinant of economic growth was external demand. Inflation measured using the CPI Index was 0.9% y/y. The fastest growth rate was in the price of alcoholic drinks and tobacco products. An appreciation of the zloty, in relation to both the euro and the US dollar, was noted. In 2013, the average exchange rate to the dollar was 3.1608 PLN and was 3% lower than the previous year. However, the average exchange rate to the euro was 4.1975 PLN, which translates to an annual drop of 0.3%.

6

POLISH INTERNATIONAL TRADE IN ALL GOODS

Product structure of the Polish agri-food trade in 2013 (in terms of value)

In 2013, an acceleration in the dynamics of exchange was observed in Poland's international trade. A distinct increase in exports, in relation to minimal imports, gave fruit to a very large reduction in trade defi-

Fruit and vegetable preserves

cit. Exports rose by over 6% to 152.8 billion euros, and imports by 0.7% to 1155.1 billion euros. As a result, the foreign trade deficit decreased in total by up to 78% per

Sugar and confectionery products

The overall export share of agricultural products exceeded 13%, in imports this was only 9%. In the foreign trade of agri -food products, again - as opposed to total trade – a positive balance was noted. In 2013, the

Meat, offal and preserves

6%

8%

9%

20%

12% 6%

annum from 10.6 to 2.3 billion euros (it was less by up to 8.3 billion euros!)

Alcohol, coffee, tea, Live animals drinks, spices 1%

Tobacco and tobacco preserves

Oilseeds and processing products

6%

Cereal and milled products

7%

7%

8%

9%

Milk and dairy products

Other products Fruits, vegetables and flowers

Fish and fish products

(FAMMU/FAPA), Foreign Agricultural Markets Monitoring Team – April 2014

annual share of total exports in developed

a slight total increase was noted; the growth

the balance closed with a deficit of about

countries did not change and was 82%, in

dynamics was slightly higher for developed

1.3 billion euros which was a decrease

the EU countries this dropped significantly

countries, which did not belong to the EU

of 35% y/y. A high positive balance also

by 1 pp, to 75%, by this much, the share

than those belonging to the EU; there was a

closed trade in the developed countries,

also increased in developed third countries.

rapid decrease in purchase in the CIS. From

overall (23 billion euros). However, with

In the case of developed countries, in

the developed countries, 66% of imports got

third countries, excluding the developed, a

2013 an increase of over 5% was noted in

to Poland (up by 1 pp.), while imports from

large deficit was noted (-25.3 billion euros).

shipping, wherein, to developed coun-

the EU were 58% (no change), and from the

The negative net turnover from the CIS

tries, excluding the EU, the dynamics were

Euro Zone 45% (no change).

decreased by up to 38% to -6.5 billion eu-

significantly higher, exceeding 17%. The

The share of purchases in CIS fell by

ros, the remaining countries (excluding the

share of export in the EU dropped by 1 pp

2 pp. to 14%. Due to a 2% decrease in

developed ones and CIS) noted no change

to 51% and the export dynamics was barely

imports from third countries - excluding

(-18.8 billion euros).

4%. The relatively low growth rate in ex-

the developed ones, import participation

port, in this direction, can be explained by

fell by 1pp to 34%. In the case of imports

partner, both in exports and imports,

the weakening economic cycle in countries

from developed countries (including the

has been Germany. In 2013, sales in the

such as Germany and France (an increase in

EU) a positive dynamics of 2% was noted.

German market grew annually by 6% to

GDP, in 2013, of 0.5% and 0.2%, respec-

Imports from third countries -excluding the

38.2 billion euros. Imports, on the other

tively – this was not compensated by the

developed fell at the same rate (from the

hand, grew by 2% to 33.3 billion euros.

better result of Great Britain, increase in

CIS by 12%) and from developed coun-

The German participation in Polish trade,

GDP by 1.7%), which are the major trade

tries -excluding the EU it increased by 8%,

in terms of exports and imports, remained

markets for Poland.

which allowed for an increase in shares by

unchanged amounting to 25% and 21%,

The share in export to third countries

For years, Poland's most important trade

1 pp to 8%. Thanks to the high dynamics

respectively. Amongst the top ten biggest

(excluding the developed ones) did not

in the increase of exports to that of imports

markets, in terms of value, only two coun-

change, staying at 18%, however, exports

in 2013, the deficit in the trade balance of

tries did not belong to the EU (Russia with

to these regions rose by over 11%. Shipping

international trade decreased dynamically

5% shares and Ukraine – 3% shares). In

to CIS countries increased, on an annual

– by 78% or almost 8.3 billion euros y/y to

terms of imports, amongst the top ten most

basis, by about 8%, and the share remained

2.3 billion euros. In the case of the turnover

important suppliers, four third countries

unchanged (10%). Thanks to the high

from EU countries, a positive balance of

were listed: Russia(12% shares), China(9%),

dynamics in exports, developed countries

24.3 billion euros was noted (inclusive of

U.S.A (3%) and South Korea(2%). The

– excluding the EU – gained (an increase in

almost 7.2 billion euros for the euro zone).

turnover from the top ten trade partners ac-

share of 1 pp to 7%). In the case of imports,

From developed countries, without the EU,

counted for 65% in overall exports and 67%

7

REPORT bread, rape and its by products, fruit and vegetables as well as their produce, and confectionary products.

In the export of Polish agri-food, lowprocessed products dominate, which in 2013 accounted for 58% of its value. Highly processed foods had a share of 23% and unprocessed foods 19%.The export value of low-processed foods increased by 9%, highlyprocessed by 16% and unprocessed 14%.

In 2013, there was an increase in the trade balance of red meat by a third, due to a 19% increase in revenues from the export of pork. Despite the significant increase in exports in the last three years, Poland still remains a net importer of this meat product. In 2013, the value in the export of beef also increased (+3%), and in the case in overall imports. It is worth noting the

in 2013 by about 12% to almost 20 billion

of sheep meat and horse meat, there was a

large decrease in purchase dynamics with

euros (17.9 billion euros the year before).

decline. The positive balance in the poultry

Russia (-12% y/y) and South Korea (9%).

The growth dynamics in imports was much

trade saw an increase of 14% against a

In the overall Polish international trade,

lower, amounting to 5% and the import

5% increase in the sales value. Also, there

the year 2013 brought a distinct increase

value increased to 14.2 billion euros from

was an increase in the revenues of meat

in the share of agri-food products, wherein,

13.6 billion euros a year earlier, and 12.6

products (+8%), milk and milk products

the rate of export was slightly higher than

billion euros two years ago. For this reason

(+12%), cheese and quark (+23%), butter

for imports. The export share rose by 0.6

the growth dynamics in export shares of

(+29%), meat fat and bone meal (+8%),

percentage points to 13.1% and imports

the overall export in agri-food products was

fish and shellfish as well as fish products

increased by 0.4 percentage points to

higher than in the growth of imports.

(+1%). However, lower than in 2012 were

9.2%. Attention is paid to the slowdown in the growth of exports (in 2012 it was 1.4 percentage points) and the stable dynamics in imports. An improvement in the

the sales value of eggs and egg products

THE COMMODITY STRUCTURE OF AGRI-FOOD In 2013, a positive balance in the Polish

(-12%), live animals, mainly, cattle, horse and sheep (-12%).

In the plant sector, like in previous years,

importance of the role of trade in agri-food

agri-food trade increased in the year by a

the most important role in export was

products and in the structure of the overall

third to approximately, 5.7 billion euros.

played by processed products, where its

trade turnover, confirms the good condi-

The trade balance in the sectors producing

export value increased by 11% in 2013.

tion of Polish agricultural exports against

processed animal and vegetable products,

In this group of products, there was an

overall exports. Like the previous years, the

plant materials and stimulants improved. In

increase in the sales revenue of milled grain

growth dynamics in the overall export trade

the the animal sector, there was an increase

(+46%), vegetable oil and fat (+28%), oil

was much lower than in agri-food products

in the value of export in red meat and poul-

seeds, feed and feed components (+17%),

(6.5 against 11.5%) however, in imports the

try, meat products, as well as milk and dairy

sauces, soups and thickeners (+17%),

purchase of agri-food rose faster (4.9 against

products. The positive trade balance in

confectionery (+16%) and processed

0.7%). The good results in this group is also

red meat increased, thanks to a significant

vegetables (+12%). However, the export

confirmed by the analysis of the turnover

increase in the export of pork. However,

value of sugar and molasses was lower than

balance. In 2013, increased exports over

the negative trade balance of live animals

a year ago (-15%). In the section of plant

imports, in agricultural trade, rose by up

and fish grew, due to the high increase in

raw materials, a 21% increase in the export

to 32% to 5.7 billion euros. However, the

the import of swine and fresh milk. In the

value of cereal was noted. At the same time

overall balance of trade has been negative

plant sector, the positive trade balance rose

and to the same extent, imports decreased,

for years (but in 2013 it dropped radically).

almost threefold, mainly due to an increase

which led to a near twofold positive

Polish export in agri-food products increased

in the export of cereal and milling products,

increase in the balance of foreign trade in

8

REPORT cereals. This was noted for the first time after many years in 2012. In 2013, revenue from the export of Polish rape increased by two and a half times. Thanks to the good harvest of apples in the last two years, their export increased significantly (+28% in value in 2013). Potato and vegetable exports also increased. In the 'other products' sector, the first place and at the same time the commodity with the highest value in the overall structure of factual agri-food exports was cigarettes. Its export value grew by 3% within a year. The export of alcohol and alcoholic drinks rose as well (+16%), water and non-alcoholic drinks (+21%). Proceeds from the re-export of cocoa, tea and spices declined by about 1%.

Imports in agri-food products to Poland in 2013 were dominated by low-processed

products(+37%), fish and fish prod-

states improved by 32%, as a result of a

goods, as usual (48% of supplies). Non-pro-

ucts(+21%), poultry (+10%), meat prod-

higher growth dynamics in exports than

cessed foods had a 33% share in purchase

ucts (+13%) and beef (+3%). However,

imports. The largest positive balance was

value and highly-processed – 19%. During

less was spent, than in the previous year,

noted with Germany and Russia, and the

the year, the value of supplies in low-pro-

on the purchase of sheep meat (-35%) and

largest deficit with Argentina.

cessed foods rose by 3%, highly-processed

horse meat (-92%). In the group of live ani-

by 6% and non-processed by 7%. Vegetable

mals, the most important import remained

exchange of agri-food products was similar

products accounted for more than half

swine. Due to the increasing decline in

to that of the previous years, and amounted

(51%) of the total agri-food imports, this

the domestic pig population, their imports

to a value of 5.73 billion euros compared

included horticulture and preserves(18%),

(mainly piglets) into Poland increased in

to 4.33 billion euros in 2012, this is well

oil seeds and their byproducts (16%), sugar

2013 by about a third. The expenditure

over a 30% increase. Last year the value of

and confectionary products (9%). The cost

on the purchase of cattle, live poultry and

exported agricultural goods was 12% more

in the supply of plant products increased by

horse was also higher than the year before.

in value – 19.96 billion euros against 17.89

6% since 2012. The biggest increase was in

In the 'other products' sector the biggest

the supply value of potatoes (+30%), fresh

share in import value (about 40%) was cof-

increase was also noted in the import value

vegetables(+19%), confectionary products

fee, tea, cocoa and spices, as usual. How-

– a total sum of 13.56 billion euros against

(+12%), fresh fruit – mainly citrus (+10%)

ever, in relation to 2012, expenditure on

14.22 billion euros the year before – an

and fruit-vegetable preserves (+8%). Less

these goods decreased by 8%. Once again

increase of approximately 5%. Therefore,

than a year ago, spendings went to the

there was an increase in the purchase value

in terms of quantity, we exported all our

imports of oil plant seeds (-29%), cereal

of unprocessed tobacco for the production

agricultural products. In total we exported

(-4%), starch, grit, malt (-3%) and oil pellets

of cigarettes (+2%), alcohol and alcoholic

17.89 million tones abroad -15.07 million

and feed (-0.3%). The animal product sec-

drinks (+10%). Wheras, expenditure on the

tones the year before, in terms of quan-

tor had, in 2013, approximately, a third of

imports of water and non-alcoholic drinks

tity, exports increased by 16%. However,

the shares in import value in all agri-food

was less(-15%).

by more than 600 thousand tonnes, we

The commodity with the highest purchase value in foreign markets was again

billion euros the year before. A similar

brought in less goods to Poland worth a to-

products. Within the year, the import value in this group increased by 17%.

In 2013, the balance of trade in the

THE GEOGRAPHIC STRUCTURE IN AGRI-FOOD For many years, Poland's most important

tal of 19 million tonnes from 19.62 million tonnes the year before.

In 2013, exactly 15.51 billion euros of

pork, with a 5% increase in expenditure

trade partners in agri-food has been the Eu-

agri-food products were sold to the Europe-

against 2012. In the year, a significant

ropean Union countries, this was the same

an Union, and 13.76 billion euros worth of

increase was in the import value of dairy

in 2013. The balance of trade with member

goods a year earlier, this accounts for a 78%

10

Products with the largest share in the Polish agri-food exports in 2013

(in terms of value)

Other food preserves

6,8%

Cheese and curd

Fish – dried, salted or smoked

Fruit and vegetable juices

Cigarettes

6,3% 6,3%

14,8%

7,4%

11,6%

7,8% 8,2%

Beef – fresh and chilled

Bread

11%

9,8%

Meat and edible poultry offal

Chocolate and other products containing cocoa

Pork – fresh, chilled and frozen

(FAMMU/FAPA), Foreign Agricultural Markets Monitoring Team – April 2014

share in the overall Polish export of agri-food

with a value of 8.3 billion euros against

fruit – 1.03 billion euros (7%), cereal – 621

products. The value of agri-food products

7.8 billion euros, and from the EU-12,

million euros, processed vegetables – more

exported from Poland to the EU-15 group

the amount was about 1.45 billion euros

than 481 million euros, oil cake and feed

of countries reached a 58% share in total

against 1.48 billion euros, respectively.

– just under 470 million euros and fresh

exports – 11.59 billion euros. In the previous

Thus, an increase of 6% was observed in

vegetables – 394 million euros. In the case

year, we had as was already mentioned, a

the first case and only a 2% reduction in the

of animal derived products, red meat and

consecutive positive account balance in agri-

second. The balance of trade for the EU-15

its offal dominated – 1.48 billion euros (a

food trade with the EU – it was 5.73 billion

was positive and amounted to 3.27 billion

share of over 9%) and poultry meat and of-

euros, 22% higher than in 2012.

euros against 2.49 billion euros a year be-

fal – 963 million euros (a 6% share), as well

fore. In the previous year, in total, we sent

as milk, cream, and ice-cream – 665 million

definitely a result of better exports in this

more agri-food products to all the countries

euros and 625 million euros for processed

direction – in 2012, an increase of 12%. In

of the Community – 13.27 million tonnes,

meat. Moreover, other important items in

the analysed period, goods worth approxi-

while we brought in less from there – 13.22

the exports to EU countries were tobacco

mately, 9.78 billion euros were exported

million tonnes. The drop in the size of sup-

products – 1.39 billion euros (9%) and 840

to Poland from the countries in the Union

ply was also observed in both groups EU-15

million euros for fish and shell fish.

as a whole, compared to 9.28 billion euros

and the other 11 Member States.

An improvement to the balance is

in 2012 (+5%), which gives a 69% share

In terms of value, primarily, traditionally

The import of EU agri-food products was dominated by, in terms of value, plant prod-

in the overall Polish agri-food imports. The

processed Polish vegetables reached all EU

ucts and processed vegetables – 4.83 billion

value of agri-food products imported from

markets – a value of 4.98 billion euros with

euros a 49% share in the EU imports and

the EU-15 accounted for 59% of the total

a 32% share of the total agri-food exports

34% in total imports. Above all, this was

value of last years imports in these goods –

to the EU. Also processed animal products

dominated by confectionary products – 909

8.33 billion euros, and from EU-12 a little

– 4.36 billion euros (shares of 28%). In

million euros + a 9% share and plant oils

over 10% - 1.45 billion euros.

total, we exported live animals, processed

and fats as well as, fresh fruit with a share

In the past year, we exported goods

meat products and plant materials and

of 6%. In EU imports of processed and non-

worth 11.6 billion euros to the EU-15

their byproducts to the EU with a value of

processed meat products (a value of 3.48

countries, this was 10.3 billion euros a year

12.72 billion euros, which is in total, 82%

billion euros) the largest value was from red

earlier. To the EU-12, this was 3.9 billion

of the overall export of Polish agricultural

meat and offal last year – 1.46 billion euros

euros compared to almost, 3.5 billion euros

products and 63% in total exports. The

with a share of about 15%. In addition to

in 2012. In both cases, an increase of 12%

most important positions in the plant sector

this, imports of coffee, cocoa, tea and spic-

was observed in the value of Polish exports.

were the export of confectionary – 1.67

es were of considerable importance, as well

Imports from the EU-15 closed the year

billion euros (just under 11%), processed

as, fish, alcohol and alcoholic drinks. Last

11

REPORT year the most important receiver of Polish agri-food goods in the EU market was first and foremost Germany, as usual. In 2013 they bought products from Poland amounting to a total of about 4.54 billion euros, which is 23% of Poland's overall export in agri-food, and 30% export to the EU countries. In comparison to 2012 (3.92 billion euros), the value of goods exported from Poland to the German market increased by 16%. Annually, in this direction we sent, above all, Polish processed plant products – 1.43 billion euros and processed animal products – 0.91 billion euros. Our largest income was from the export of fish and shellfish (mainly smoked fish); preserves from fruit; confectionery products; poultry meat and red meat and their offal; cereal and oilseeds. Milk, cream and ice-cream

ia(+29%), Latvia (+22%). A drop in the

amounted to 57% in terms of value and 6%

also had a significant position.

export value of Polish agri-food products

in total Polish exports of agri-food products.

last year, concerned only two EU member

Last year, to the east – excluding Rus-

of export value with a total value of 1.49

states: Romania (-6%) and Ireland (-15%).

sia – we sent goods worth a total of 457.7

billion euros and a share of over 7% in

In the case of Slovenia, the export value

million euros, to Ukraine, 8% lower than

Polish overall agri-food exports and 10% in

remained unchanged.

the year before. Similarly, the export value

Great Britain again, was second in terms

exports to the EU countries. In the previous

After the European Union, the second

to Belarus also decreased by 4% to 293.4

year, the value of agri-food products ex-

group of countries, to which we export

million euros. To Ukraine we sent mostly

ported in this direction saw a 13% increase,

a majority of our agri-food products are

fresh fruit, confectionery products and red

the value in the year before last, 1.32 bil-

the Commonwealth of Independent

meat as well as animal feed. However,

lion euros. The British imported mostly con-

States (CIS). In 2013, there was an annual

export to Belarus was dominated by pork,

fectionery products, meat products, poultry

increase in the value of sales to CIS by 9%,

lard, fresh fruit and vegetables as well as

meat and processed fruit from Poland.

to 2.18 billion euros against 2.0 billion

processed vegetables. Other importers

euros the year before, the share in the

of Polish agri-food products are the third

goods amongst the EU countries were the

overall export of Polish agri-food was only

countries, not belonging to any group of

Czech Republic (1.2 billion euros, 8% an-

11%. The export structure was dominated

countries, next the NAFTA group of coun-

nual increase in exports); France(1.16 billon

by fresh fruit – 509 billion euros, mainly

tries, EU candidate countries and EFTA. In

euros, 10% increase) and Holland (1.04 bil-

apples (23% share), red meat and offal

the case of non-member countries, in 2013

lion euros, 6% increase). The Czech spent

(15%), fresh vegetables and confectionery(

we exported agri-food products worth 1.58

the most on the purchase of Polish plant

about 8% each). The largest receivers in

billion euros, 20% more than a year earlier.

oils and fats (mainly rapeseed oil); confec-

these group of countries are Russia, Ukraine

The value of Polish agricultural goods sent

tionery products; red meat and poultry and

and Belarus. In 2013, Russia increased the

in this direction, last year, was about 8% of

cheese and quark. The French supplied

value of Polish agri-food imports by 19%

the total agri-food export from Poland. To

themselves with tobacco and its products;

to 1.25 billion euros, becoming the third

these countries we deposited the most red

fish and shellfish; poultry and red meat,

overall importer of Polish agri-food goods.

meat, including pork, confectionery prod-

as well as sweets. The Dutch in red meat,

The most important goods supplied to the

ucts, milk, cream and ice-cream, as well as

mainly beef; fruit preserves; tobacco and

Russian market last year were: fresh fruit

cigarettes, starch, grit and malt. The largest

milk, cream and ice-cream.

(25% share), dominated by apples (20%);

recipients in this group of countries were

red meat – pork; vegetables and their pre-

China – with an increase in export value

in terms of value, to the EU-27 member

serves and cheese and quark. Russia's share

of almost 140%, compared to the previous

states was to Greece (+40%), Bulgar-

in supplies to the CIS group of countries

year, Saudi Arabia, Japan, Israel and the

The top 5 importers of Polish agri-food

The highest growth dynamics in export,

12

REPORT United Arab Emirates. Red meat and dairy

share of 69% in total imports. In regards to

was 1.05 billion euros. In the commod-

products were the most important in export

2013, the value of these supplies rose by

ity structure of supplies, the largest share,

value to the Chinese market. However, the

5%. The most came from the EU-15 mem-

traditionally, went to flowers (15%), red

Saudi market was dominated by the export

ber states – 8.32 billion euros (an increase of

meat – pork (12%), vegetable oil (11%), and

of wheat and confectionery, as well as

7% per annum), this made up a 58% share

also cocoa and coffee (8%).

cheese and quark. The Japanese enjoyed,

in overall imports to Poland, in terms of

mainly, Polish pork, Israel in confectionery,

value and 85% in supplies from just the EU.

sugar and water as well as soft drinks.

In the case of the NAFTA group of coun-

The other agri-food products with a

The third supplier of agri-food products to Poland was the member state- Spain, who increased its import value of products

share of 11% in total imports are sup-

into our market by 6% to 739.3 million eu-

tries, that is, the United States,Canada

plies from the new EU member states – in

ros. Traditionally, Spain supplies the Polish

and Mexico, last year's export value was

2013 the purchase value was 1.45 billion

market with horticultural products – fresh

nearly 337.0 million euros, which was 4%

euros and was 2% lower than the year

fruit mainly citrus (39% of the import value),

higher than the year before. Exports in this

before. From the EU countries as a whole,

also fresh vegetables (23%), red meat, fruit

direction accounted for about 2% of Polish

we brought in significantly less agri-food

and vegetable preserves and alcohol (wine).

agri-food exports, in terms of value. The

products in volume, compared to 2012

United States had the largest share (74%)

(-4%) - 13.22 million tonnes. In 2013 sup-

years, went to Norway, who last year

in the group, and in 2013 imported agri-

plies into Poland from the EU-15 Member

increased the value of imports to Poland by

food products from Poland worth 248.8

States were dominated by pork (a 17%

30% compared to the year before. The total

million euros, 1% less than 2012. Imports

share), the next place was taken by con-

import value was 628.1 million euros com-

were mainly confectionery products, meat

fectionery products (9%), fresh fruit, plant

pared to 483.1 million a year earlier. From

products, as well as alcoholic drinks, fish

oils and fats, as well as coffee, cocoa, tea

this country we bought, above all, fresh and

and fish products.

and spices (7% each) also, alcohol and soft

processed fish with a total value of 623 mil-

drinks. The new Member States exported

lion euros – a 99% share in imports to the

from Poland to EU candidate countries

into the Polish market confectionery and

Polish market. Supplies from Norway were

dropped by almost half, to 175.1 million

wheat (10% shares each); milk, cream and

dominated by fresh salmon with a value of

euros, again, this decrease concerned Tur-

ice-cream; starch grit and malt, as well as

almost 495 million euros compared to 348

key (-66% from over 195.0 million euros),

animal feed, oil seeds and sugar.

million the year before.

In 2013, the value of agri-food shipments

The fourth place, for the first time in

which has the largest export share in this

Germany has been, for years, the largest

group of countries and at the same time

Polish supplier of agri-food products with a

was from Denmark, who exported goods

is reducing their imports from Poland year

22% share in total Polish agri-food imports

worth a total of 11% more than the previ-

by year (above all beef). Such a significant

and a 32% share in imports from EU coun-

ous year – just under 672 million euros.

decrease in the export of Polish beef is the

tries, in 2013. Last year, the value of prod-

Imports from Denmark were dominated by

outcome of an increase in the customs duty

ucts imported from Germany increased by

pork and swine. The next position in the

on this product, introduced by the Turks – in

3% to 3.17 billion euros compared to 3.07

forefront of exports to Poland was taken

2011 we exported goods worth over 170.0

billion the year before. Red meat, including

by Argentina, who decreased their export

million euros and in 2013 only worth 336

pork dominated the supply – 502.0 million

value to Poland by 14% compared to the

thousand euros. Apart from beef, we also

euros (16% share in the import value from

year before to just under 591 million euros.

sold starch, malt and grit to Turkey, as well

Germany), confectionery (13%), coffee,

Approximately, 86% of the import value

as cigarettes and confectionery products.

cocoa, tea and vegetable oil (7%) and also,

from this country constituted soybean

animal feeds and milk products, such as

meal – 491 million euros, vital components

milk, cream and ice-cream.

for the production of industrial feed, in

To the EFTA group of countries – Iceland, Norway, Switzerland, Liechtenstein, last

Finally, the 5th place in last years imports

year we exported goods worth just under

Like in previous years, in 2013 the sec-

170.0 million euros, 22% more than 2012

ond place in countries supplying Poland in

more, goods worth 560 million euros were

and this included fruit preserves, oil, con-

agri-food products was Holland, we bought

delivered by the Italians, mainly fruit, con-

fectionery products, fish and tea.

goods worth 1.15 billion euros – 10%

fectionery products, wine; the French – 518

higher in value than the year before, which

million euros and the Belgians.

The most important supplier of Polish

addition, oil seeds and tobacco. Further-

agri-food products has been, for many years, the European Union, with an import value of 9.78 billion euros in 2013. This gives a

14

(FAMMU/FAPA), Foreign Agricultural Markets Monitoring Team – April 2014

We invite you to our Polish red meat stand

6 C 140

Związek Polskie Mięso e-mail: info@polskie-mieso.pl tel. +48 22 830 26 56 www.polskie-mieso.pl

ul. Chałubińskiego 8 00-613 Warszawa

INTERVIEW

We have a passion for chocolate... and for winning competitions.

On export strategy, competition on the international market and the Wedel product MARCIN KUKLIŃSKI

hits. Monika Dawiec talks to Marcin Kukliński,

Head of Export at LOTTE Wedel

Head of Export at LOTTE Wedel. products (especially cocoa butter) are fairly

6% of your sales go abroad, will this percentage rise?

high. This is probably caused by two fac-

Currently, 6% of our sales end up abroad.

market price of the cocoa bean and cocoa

tors, i.e. a long-term prediction of deficits

We have ambitious plans, a specialized

in the cocoa market and the behaviour of

team of experts and great support from

agents in the investment funds.

external organisations, that is why we will

However, the drop in the sugar and milk

According to predictions, the value of the chocolate segment will increase by more than 17% by 2018, while at the same time the sweets market as a whole will grow by 9%. How do you at Lotte Wedel view these predictions?

markets help, as this optimizes the produc-

much more – in the range of 12-15% over

tion costs. Next year should be balanced,

the next 3 years.

so I assume that we will not increase the prices of chocolate.

portfolio and adapting it to specific markets.

For the past 3 years a high positive balance has been maintained in the foreign trade of sweets, which amounted to over 4 billion PLN in 2013.

Have exports become a more important source of income and a chance for development?

We have built a strong team comprising of

Margins in foreign sales are much higher

Of course, these predictions are very optimistic and we have serious intentions to have a piece of that pie. At the moment we are working on developing our cooperations in the export markets, expanding our

work hard, so that this percentage increases

How important is the SIAL Paris fair to your export development?

We are attending the Paris trade fair this year for the first time. It is a strategic event for the food sector and one of the most important in the environment of trade and food production. We are hopeful and are counting on making fruitful contacts with clients outside Europe.

Wedel is a brand that has a historical heritage. Do foreign consumers appreciate this?

people dealing, purely, with export sales

than those in the country, so export is a

and marketing support, thanks to which we

good tool to improve the results of the

hope to develop this part of our firm, even

company. However, it is not an easy

more. Additionally, we have set up an in-

method to quickly bring significant gains. A

In the the international market we com-

ternational website in english, www.wedel.

suitable strategy requires commitment, time

pete with very strong local producers, that

com, which will make it easier for clients to

and above all organisational changes in the

is why when communicating, we do not

get to know our products and the company.

firm as well as the allocation of resources

only focus on the aspect of historical herit-

and the means for export activities. The task

age, which is highly valued in Poland. The

Regarding raw materials – what is the situation like?

requires many months of trade talks, often

Wedel products are our showcase abroad,

ending in fiasco, financial risks – which is

characterised by excellent quality, attractive

Despite a very good harvest in cocoa, the

also everyday life in exports.

packaging and competitive prices. However

16

E. WEDEL IS THE STRONGEST CHOCOLATE BRAND IN POLAND, WHICH FOR 160 YEARS, HAS DELIVERED JOY AND SATISFACTION TO ITS CONSUMERS, FLOWING WITH INTENSE AND PROFOUND TASTE. IN THE BRAND PORTFOLIO WE FIND AMONG OTHER: SWEETS LIKE PTASIE MLECZKO®, WEDLOWSKA BLEND, CHOCOLATES, CAKES, WAFFERS AND CANDY BARS. FROM SEPTEMEBR 2010, WEDEL IS PART OF THE JAPANESE GROUP LOTTE, WHICH IS AN INTERNATIONAL CONCERN ESTABLISHED IN 1948, INITIALLY SPECIALISING IN THE CHEWING GUM SECTOR. CURRENTLY, THE GROUP OPERATES IN DIFFERENT FIELDS OF BUSINESS, INCLUDING FOOD, CONFECTIONERY, TRADE, TRAVEL AND TOURISM, CHEMICAL, BUILDING CONSTRUCTION AS WELL AS FINANCE SECTORS. we, the team concerned with export, have

ing of introducing our chocolate lounges

to reach store shelves in the United States.

a passion for chocolate....and for win-

E.Wedel abroad, so that the clients can

However, when it comes to the Israeli

ning competitions. We gain clients, mainly

be convinced of the excellent taste of

market we are in the process of sales tests

through the quality of our products and at-

our products

at the moment, we hope that soon we will

tention to their needs. Obviously, 160 years of history and immense experience speaks for itself, that Wedel is a good choice and that the next 160 years of adventure, not only in Poland, awaits.

Your export hits are...

be processing orders.

What are the requirements to get a Kosher certificate, which will assist in getting access to the Israeli market?

What are your perspectives for this market?

BRC, which are necessary for cooperation

Kosher production is a difficult undertak-

with retail chains. The company was also been

The export hits from our Wedel brand

ing, especially in a factory of complex tech-

portfolio have been recently, flavoured des-

nological processes. An inside knowledge of

sert chocolates: Panna Cotta, Creme Brulee, Tiramisu. We hope to add a fourth flavour soon, which has just been available on the market, Brownie flavoured milk chocolate.

United Kingdom, Canada, and even Mongolia, Azerbaijan, Moldova and Georgia - are countries where your products, Wedel, can be bought. What are the plans for further development?

"

160 YEARS OF HISTORY AND IMMENSE EXPERIENCE SPEAKS FOR ITSELF, THAT WEDEL IS A GOOD CHOICE AND THAT THE NEXT 160 YEARS OF ADVENTURE, NOT ONLY IN POLAND, AWAITS...

"

What other certificates do the Wedel products have?

The Wedel brand is certified by IFS and

audited, with positive results, by the FDA.

Does Poland have a chance to become a power in the chocolate sector?

Poland has a chance of becoming a european power in the wider confectionery industry. We are, as a country, an important supplier of cake in the whole world. On the European and North American shelves, we see sweets or chocolate bars from many wonderful Polish producers. We encour-

We are currently working on a three

what it takes: kilometers of pipes, crossing

age our competitors and we are happy to

year export strategy, which will allow us

paths in transport, intermediates in the fac-

see our products in the far most corners of

a larger concentration and allocation of

tory and finally water – this is at least half a

the world. They are our showcase and they

funds to some chosen regions. In 2015,

year of preparation. In my knowledge, we

confirm the excellent quality, which we can

we wish to focus on North America. Our

are the only chocolate manufacturer in Po-

boast about to the world

second strategic plan is the Persian Gulf

land, who has in its portfolio some kosher

and the Middle East. We are also think-

products. Regarding this, we are also trying

Thank you!

17

POLISH PRODUCTS

Quality in the era of market globalization There is no doubt that Polish companies compete using high quality products. Meeting the specified EU standards and possessing quality certificates significantly influences sales in export products. amongst producers on the international market

The Polish Mills Production Plant imple-

motivates us to act. The uniformity and repeti-

ments quality systems to streamline pro-

tiveness of high quality products and striving for

cesses, maintain adequate guaranteed

their improvement are basic requirements that

quality and obtain confirmation that these

should be met by each manufacturer. Export

processes are taking place in line with the

is the driving force of our economy. Good

objectives of maintaining safety and qual-

products, which have certificates issued by

ity of products. Examples of such systems

started to produce a line of organic wheat

product certification bodies, sell wonderfully in

are the Quality Management System ac-

flour and rye. Each of these systems/stand-

the international market. Quality above all. IFS,

cording to ISO 9001, the International

ards has its own specific requirements that

BRC and ISO are certificates often required to

Food Standard IFS, which have been

must be met. Nevertheless, in addition to

participate in a tender. The distributor must be

confirmed by certificates since 2005 by

meeting the requirements, it is essential to

certain that the product that reaches the hands

independent certification bodies.

improve these systems and standards and

of the consumer is safe.

Recently, the company has successfully

set new goals and strive to meet them, so

passed an audit to meet the require-

as to meet the legal requirements on food

ments of Regulation EC 834/2007 for the

safety, meet customers' expectations, and

production of organic products and has

also, bring added benefit to the company.

HIGHER STANDARDS IN EXPORTS The value of agri-food exports in the 1st quarter of the year, compared to the same

20

KATARZYNA PEDA Management Representative for Quality Systems in the company Polskie MĹ‚yny S.A

The Manufacturer's Voice

Competition in high quality products

NOT ONLY APPLES! – POLAND IS FAMOUS FOR ITS JEWELLERY, YACHTS, CASH REGISTERS, COMBINE HARVESTERS AND EVEN INSTALLATION SYSTEMS. In the past quarter-century, a number of

strengthens the position of each awarded

awards and competitions have arisen, but

firm, as a solid partner. It strengthens the

this award emblem "Now Poland" has a

brands and the image of firm beyond the

unique meaning, primarily because of the

Polish boarders. Thanks to the prestige of

tradition. According to research conducted

individual Polish brands, it also strengthens

this year by GFK Polonia for AEGIS Media,

the prestige of the Polish brand as a whole.

"Now Poland" is the most recognizable sym-

Almost half of the respondents recognized

bol of high quality in Poland. Poles are very

that the laureates of the Emblem "Now Po-

rational consumers. This is manifested in

land" affects the sales growth of the awarded

the search of products and services, which

products/ services and other products/ser-

on one hand have a good price and on the

vices remaining in the offer of the company.

other are of relatively high quality. Consum-

About 50% of the respondents, also believe

er research confirms this theory that, above

that using the emblem increases loyalty to

all, Polish consumers aim at obtaining goods

the awarded product/service and helps to

which are of good value for money. They

improve ties with partners.

KRZYSZTOF PRZYBYŁ Director of the Polish Promotional Emblem Foundation "Teraz Polska"

also take into consideration the emblems,

The origin of Polish products, especially

In this way, we are trying to combine the

symbols and certificates. As many as 26%

food, is beginning to play a bigger role. We are

strategic promotional programmes in the

of the respondents stated that promotional

convinced of their high quality. Polish furniture,

export sector, initiated by the Ministry, with

emblems on the packaging, significantly in-

construction products, cosmetics, clothing,

the idea of awarding the best Polish firms

fluenced their choice favouring the marked

electronics(e.g. cash registers), programming

with the mark “Now Poland”.

products. The group, who mostly paid

are also of high quality. We have a number of

attention to the promotional emblems were

sectors, where the products meet the highest

included: jewellery manufacturers us-

residents of large town (over 100,000 in-

world standards and are present in the inter-

ing amber, mining machines - combines,

habitants). The AEGIS Media research also

national market, this confirms their high quality.

piping systems and catamarans, as well as

This year for the first time, together with

luxury yachts. Several hundred laureates of

shows that women were often guided by the promotional emblems when shopping.

The firms showing a high export potential

the Ministry of Commerce, we started a new

the existing edition of “Now Poland” are

The research, which our foundation led

category in the competition “Now Poland”

the named firms and institutions, who built

amongst consumers, confirms that the buyer

for companies with a high export potential.

Poland's credibility as an economic partner.

who sees a product marked “Now Poland”

The firms that are eligible are those that are

Among them are small family businesses,

is certain he/she is buying a high quality

distinguished, firstly, by the declared high

and also large well-known brands. One

product, confirmed by independent experts.

quality products, and secondly, export must

thing connects them – high quality products

Thanks to this emblem, “Now Poland”

account for a large share in their revenue.

and services appreciated by experts.

period in 2013, increased by 7% and was

place amongst the 11 EU member states,

international trade began to change, our

above 5 billion euros. About 80% is ex-

with a positive balance in the exchange (the

producers' offer in exports became richer,

ported to EU countries. Imports amounted

others are net food importers). Between

year by year. Together with our accession to

to 3.6 billion euros, i.e. 1% higher than

2003 – 2013, the value of Polish agri-food

the European Union in 2004, tariff barriers

the previous year. The positive balance of

exports rose from 4 billion euros to ap-

disappeared, which made food export eas-

trade in agri-food products was 1.4 billion

proximately, 20 billion euros. Poland has

ier. Our indigenous products have become

euros compared to 1.1 billion euros in the

become an important net exporter of food.

sought after, due to their price, which are

1st quarter of 2013. Poland takes 8th place

The influx of new technologies as well as

low as a result of the lower production costs

amongst the most important food exporters

EU funds, such as SAPARD (2002-2006),

and cheaper raw materials. The quality of

to the EU. The value of the trade balance

allowed for the modernization of domestic

our products have also improved, due to

in agri-food products places Poland in 5th

processing plants. Then, the situation in

the modernization in the food industry.

21

The Manufacturer's Voice

POLISH PRODUCTS management systems, such as, IFS, BRC or ISO 22000. These are international systems recognised beyond the Polish boarders.

Possessing these certificates is the gateway to trade with networks of foreign companies.

For a while now, EU countries have used

DANUTA KRZEMIEŃ-SYREK Head of the Marketing Department Jurajska Spółka z o.o.

various methods to inform consumers about the benefits of traditional products.

In regards to this, promotional programmes are being carried out involving, among oth-

Jurajska Sp. z o.o. is in possession of all the necessary

and and its beds are protected by an impermeable

ers, branding agricultural and food products

certificates confirming the quality and safety of their

layers of clay and dolomite.

characterised by their high quality or even

products. For years, the company acts in accord-

Our export hits are Jurajska Natural Mineral Water,

traditional production methods. This are

ance to the norms of PN-EN ISO 9001:2001 and

which is medium-mineralised, thus, suitable for

shown by symbols, such as, the system

PN-EN ISO 22000:2006, it has also got IFS food.

consumption at any age and with virtually no restric-

'Protected Designations of Origin'.

This is a particularly important certificate for inter-

tions. We also offer Jurajska Flavoured Water, which

In response to the standards applica-

national trade relations and networks that require

is a mixture of mineral water, natural juice and fla-

ble in the European Union, Poland has

absolute safety of their products. We achieved this

vours. This year, we also introduced two functional

introduced, for example, the food quality

on the first audit, and we are proud of this. Using

products, Jurajska with Magnesium and vitamin B6

symbol system 'Quality Tradition', devel-

the highest hygiene standards and modern techno-

(For this we have a recomendation from the Cardio-

oped and monitored by the Polish Cham-

logical processes makes our water safe after extrac-

logical Foundation Prof. Z. Religi) and Jurajska with

ber of Regional and Local Products. As

tion and goes into the bottle in its natural form. It

Calcium. It is worth mentioning that our calcium

the name suggests, this mark is intended

is for a reason we praise our natural mineral water

comes from Aquamine. A natural calcium source –

for products with a long tradition and, at

Jurajska, for the first time our water can be found

they are fossilized marine algae , containing over 70

the same time, are of high quality. The

in the world around us. It is worth adding, that our

minerals most valuable to our health. Aquamine is

system is aimed at distinguishing quality

mineral water is obtained from a depth of 115m,

100% natural, not extracted chemically.

food, taking into consideration the traditional products used. Recognising this system, as a national food quality system,

THE STRENGTH OF POLISHNESS

pany and the high quality of products. Today,

gives its beneficiaries the opportunity to

all food producing plants must apply HACCP

take advantage of the support mechanism

markets, quality certificates are a modern

norms. Many firms have implemented even

for the participation in and promotion

way to guarantee the strength of the com-

more advanced and demanding quality

of regional and traditional products in a

In the era of globalization in international

The Manufacturer's Voice

similar way as for products registered in

REGIONAL DAIRY COOPERATIVE IN ŁOWICZ

the EU system of food quality for regional and traditional products.

The fulfillment of quality requirements in terms

its organisational levels and attitudes meet the ex-

The increasing demand for traditional

of standardized quality management systems

pectations of high quality, by possessing and being

Polish food draws in more and more com-

is vital for foreign customers. Producers must

under constant veterinary supervision with the fol-

panies. Additional incentives are the high

verify the quality of their product by providing

lowing systems in place: GHP, GMP and HACCP.

margins. In Poland, more than 385 compa-

documented certificates to prove themselves a

At the same time, from 2004, the Regional Dairy

nies specialise in the production of regional

liable partner for further cooperation.

Cooperative in Lowicz has implemented and is

products. Manufacturers come, because

Possessing a certificate means that each or-

certified with the IFS (International Food System),

the list of traditional Polish products derived

ganisational level of the production plant knows

which was established in order to conduct audits

from different regions of the country are

what quality means and works according to

to food suppliers – with own brands in retail and

lengthening (with names producers from

the implemented quality systems. Monitoring

wholesale. One important aspect, which has an

other countries cannot use). Producers are

each process is a refinement of the duties and

influence in the maintenance of quality systems

also coming in because they appreciate the

responsibilities at each workstation.

is constant supervision implemented by internal

benefits from registering the products. This

The Regional Dairy Cooperative in Lowicz proves

audits and regular training of personnel.

increases brand recognition and demand.

Producers emphasize that obtaining a

22

opens the door to foreign markets. St. Mar-

Mazurski Honey has a wide range of prod-

tins croissants are now sold in the United

uct awards, distinctions and certificates,

States, Britain and Cyprus. Polish Lisiecka

from the more popular trade fair distinc-

sausages are conquering Germany, Belgium

tions given to a selected group of products

and the United Kingdom.

- honey, meads and spirits to traditional

The Manufacturer's Voice

certificate to produce a protected product

Another Polish system distinguishing

product certifications - Warminska Hon-

our products is the Discover Great Food

ey Mead. The Mazurski Honey products

Programme, which is a tool of the Ministry of

also have the symbol, from the Ministry

Agriculture and Rural Development used to

of Agriculture “Know Good Food”. It is

promote food products of the highest quality.

also worth mentioning that the Mazurski

JOANNA LACHOWICZ

Since 2006, the contest for local products

Honey Company was honoured by the

“Now Poland” (Teraz Polska) has been organ-

President of the Republic of Poland, Presi-

Export Manager at Mazurskie Miody

ised. The purpose of this contest is to award

dent Bronisław Komorowski, with the ti-

the emblem "Now Poland" to products of a

tle 'National Champion in Agroliga' in the

form of assistance, which we take advan-

local nature, produced in a traditional way,

company category, which is a summary of

tage of at Mazurski Honey, is the participa-

closely associated with a particular region.

the 50-year tradition of Mazurski Honey.

tion in B2B meetings organised by the Pol-

The Ministry of Agriculture assists greatly

ish Agency for Enterprise Development,

by making it possible for companies with

as well as participating in trade fairs and

THE POLISH CENTRE FOR ACCREDITATION

the symbol 'Know Good Food' to exhibit

missions organised under the action de

Both Polish and foreign food consumers

their products, on the Ministry's stand, in

minimis, organised by the Polish Agency

purchasing products accredited by the certi-

international fairs and exhibitions. Another

for Information and Foreign Investment.

fication body, the Polish Centre for Accreditation (PCA), are assured that money spent on the products are safe and of good quality.

The manufacturers of such certified

rules of the said Council Regulation. They

That is why, at the request of the Union

are proof that the EU is paying great atten-

of Producers and Employers of the Meat

goods, thanks to multiple international

tion to the significance in the promotion

Industry, and the Polish Association of Beef

agreements signed with the PCA : EA MLA

of Member States' quality policy, aimed at

Cattle Producers – The Polish Accreditation

(European co-operation for Accredita-

producing and delivering products of the

Centre has initiated the establishment of

tion - Multilateral Agreement), ILAC MRA

highest quality to the market. Such products

two specialised technical committees: Qual-

(International Laboratory Accreditation

include pork, beef and poultry.

ity Assurance for Food Production (QAFP)

Cooperation - Multilateral Recognitional Accreditation Forum - Multilateral

The highest quality products, competitive

Agreement) are recognised as equivalent

prices are today the key to attaining ex-

accreditations granted by all signatories.

port clients. All our plants have the BRC

They are confident that virtually all mar-

certificates. Our clients visit us regularly

kets around the world are open to them.

and carry out their own audits, confirming

The European Union released two very

the highest standards met in out factories.

important documents relating to pro-

All our plants are equipped with modern

grammes supporting the production of high

production lines, and we are constantly

quality food. The first being, the Council

working on improving the efficiency in all

Regulation (EC) No.1698/2005 from 20

the production stages – all this, guarantees

PAWEŁ GŁOWNIAK

September 2005, which concerns the re-

that our clients receive high quality prod-

quirements for being granted financial assis-

ucts at very attractive prices.

tance by the European Agricultural Fund for

Our export hits include breakfast cereal

Vice president of the board and Trade Director Bakalland

Rural Development (EAFRD). The second

for children and adults, as well as cereal

fruit and nuts, which we offer at competi-

- Council Regulation (EC) No.1974/2006

bars. Our clients also appreciate our dried

tive prices and in modern packaging.

- is an extension, practically detailing the

23

The Manufacturer's Voice

tion Agreement) and IAF MLA (Interna-

The Manufacturer's Voice

POLISH PRODUCTS the specific requirements, which should be met by the certification bodies in the QAFP and QMP systems, in order to be considered credible and competent.

The Polish Accreditation Centre also accredits the conformity assessment bodies

MAREK SPUZ VEL SZPOS President of the Board at „Pszczółka” Sp. z o.o. Sweets Factory

in the field of integrated crop production (IP). This is a modern system of food quality applying special attention to the protection of the environment and human health. Par-

The „Pszczółka” Sp. z o.o. Sweets Factory in Lublin,

promising markets we are actively trying to seek

ticipation in the IP system allows to obtain

has been on the international market for years. The

include, among others, the arab countries, we

healthy foods of plant origin, which is noted

company exports to countries such as Azerbaijan,

are also in advanced talks with contrahents from

not to have exceeded permissible levels of

Estonia, Germany, the Czech Republic, USA, Slova-

France. In the coming months, we plan to take part

pesticide residue, heavy metals, nitrates and

kia, Lithuania and Latvia. Currently, export accounts

in fairs in China, Romania and in african countries,

other harmful substances. The acknowledge-

for 15% of the overall sales at the „Pszczółka”

hoping that the contacts we establish will lead to

ment of high quality crops from IP is a certi-

Sweets Factory and this is constantly rising. We are

the fruitful sales of our products to these countries.

fied and registered trademark, branded IP.

interested in acquiring new international partners.

The standard brands, which are a hit internationally

Hence, our presence in many international events

include Cuckoo sweets, Jogusie, Named Chocolate

food, PCA accredits conformity assessment

where companies in the food industry meet. The

Mix , Chocolate Debiut.

bodies in the field of organic farming as

In the area concerning the quality of

well as regional and traditional products.

The producers' share in the national food and the Quality Meat Program (QMP). The

were developed: 'the accreditation of

quality schemes are financially beneficial -

committee proceedings were attended by

certification bodies in terms with the QAFP

annual payments from the European Union

representatives of all stakeholders: breeders

systems according to PN-EN 45011' and 'the

and the reimbursement of a substantial part

of cattle, pigs and poultry; consumers; the

accreditation of certification bodies in terms

of the costs incurred: for promotional and

Ministry of Agriculture and Rural Develop-

with the QMP systems according to PN-EN

informational campaigns in the press, radio,

ment and PCA. As a result, two documents

45011'. They contain, among other things,

television or other media; and promotional expenses at the point of sale, such as, the

The Manufacturer's Voice

preparation of stands and advertising maatic analysis and realisation of safety, as well as ef-

terials; costs of participation in trade fairs,

ficiency in the running process. This includes safe

exhibitions, as well as the costs of training

packaging and supervision, so as to detect risks,

and conferences. (Detailed information on

relating to hygiene, at the right time. It also sets

these issues can be found on the website of

preventive action.

the Ministry of Agriculture and Rural Devel-

External audits, which have been carried out

opment: www.minrol.gov.pl).

in Jamar include, among others: production of

JOANNA MIZERA Marketing Manager JAMAR

New international markets require certi-

pasteurized fruit and vegetable (tomatoe paste,

fied products. The brand must be recogniz-

ketchup, tomato puree, beet, sauces, juice,

able and associated with high quality.

nectars, jams, apple puree), packed in glass jars

Meat, sausages, cheese, sweets, alco-

and cans; sterilized vegetable salads and veg-

hol - these and many other Polish food

etables packed in glass jars and cans; distilled

products meet international standards,

The comapny Jamar possesses the IFS(International

vinegar and apple vinegar in glass and plastic

are certified, and Polish factories have

Food Standard) certificate, which strengthens the

packaging; marmalade and liquid seasoning

certificates confirming the quality of their

trust in consumers as well as traders, for whom

packed in plastic containers. We make every

operations. Nowadays, it is impossible to

safety, quality and compliance of the products is

effort not to disappoint the expectations of our

remain on the market based solely on low

of great importance. It also means higher product

business partners and customers, because their

price. Good quality, diversity and innova-

safety and lower risk in liability. IFS is the system-

satisfaction is our primary consideration.

tion are the key to success.

Monika Dawiec

24

INTERVIEW On the high quality of Polish poultry, promotions beyond the boarders of the country, and consumer preferences; Monika Dawiec talks to Łukasz Dominiak, General Director of the Polish Poultry Council – Chamber of Commerce.

ŁUKASZ DOMINIAK General Director of the Polish Poultry Council – Chamber of Commerce

pared to offers of other European producers.

fered – each type of poultry meat has its

But price is only one element, Polish poultry

special features, varied taste and nutrients.

is also characterized by exceptional quality

Both in the internal and export markets we

and taste values. This is associated with the full

promote the premium species of poultry,

control of the production process from "farm

especially young Polish Oatmeal Goose.

to table" as well as the health safety of products guaranteed by national and EU regulations. It is worth emphasizing the importance of vertical integration in the Polish poultry sector, which accounts for its stability and strength.

Polish suppliers of poultry in the European

KRD Izba Gospodarcza

Every third kilogram of poultry is exported. Is this good result also seen in the export of processed poultry?

The export of processed poultry products from Poland is growing as rapidly as the

and global market also stand out, because of

export of poultry meat, however, it is still

their high flexibility in adjusting the offer to

only a margin in the total volume of sales

customer expectations, both in terms of size

to foreign markets. The industry is mak-

and securing the supply, as well as the assort-

ing efforts to increase shares in the export

ment range. All the mentioned characteristics

of products with added value, including

distinguish the Polish poultry sector from the

processed poultry products.

global market, and are the deciding factors on the strength of the country's position as a

The Polish poultry industry is one of the strongest sectors in the Polish economy. Why is Polish poultry appreciated by foreign consumers?

leader in the production of poultry.

The largest recipient of Polish poultry outside its boarders are.....

Most of the Polish poultry – over 80% goes to the European countries, above all to

Central Office of Statistics (GUS), The pro-

Chicken meat outweighs turkey, the goose and duck market is also growing.

How are the preferences of poultry consumption changing?

duction of poultry meat in Poland increased

For years, the poultry consumption in Po-

Currently, the industry is highly focused on

Last year, according to data from the

Germany, the Czech Republic, France and Great Britain, In the past few years, export to China and African countries increased.

to 1 849 million tonnes. From this, 642

land has risen on average at half a kilogram,

export to the third countries. Of great im-

thousand tonnes of poultry was exported.

annually. Statistically, a Pole eats about 27.5

portance, in the development of sales out-

An increase in production and export is also

kg of white meat. A larger amount of this

side the EU, is meat obtained in accordance

expected in the current year. At present,

meat gets to the foreign market. At present,

with religious requirements, e.g. halal, not

Poland is one of the largest producers and

the share of the various poultry species used

only in context of the quantity potential, but

exporters of poultry meat in Europe and one

in the production of white meat in Poland

above all, the possibility to reach margins.

of the world leaders in this market. Polish

are as follows: the leader being chicken

poultry is produced in modern plants with

with a share of close to 80%, next, turkey

functional facilities for livestock rearing.

(approx. 16-17%), then goose and duck, as

Where is this success from? Like in most markets, price plays an important role – still,

well as other poultry (approx. 3-4%).

Undoubtedly, the strength in the poultry

Does the Russian embargo have a large influence on the situation in the poultry market?

At the moment, we have not noticed any

due to the cost of production, we are able to

industry in comparison to the red meat

significant influence caused by the embargo

offer poultry meat at competitive prices com-

sector is the diversity of the products of-

from Russia on the sales of poultry. So far, our

26

exports to that market has been less than 1%

anteed System - QAFP. Independent auditors

devoted to the promotion of chicken meat,

of the overall production exported abroad.

are appointed to supervise all participants

in 2012 and 2013 we informed consumers

in the production chain, assessing whether

about the qualities of turkey meat, and in

and the economy as a whole are the

manufactured goods meet the system re-

2013 and 2014 focused on processed poultry.

disturbances connected with the supply of

quirements. QAFP standards cover all stages

In 2015, we intend to promote duck meat.

poultry in the global market. I would like to

of poultry production - from farming, animal

Despite a steady increase in the consumption

remind you that the embargo introduced by

feeding and rearing conditions, through to

of poultry meat in our country, we are not

Russia, also hit the leading poultry produc-

slaughtering, cutting, processing, transporta-

able to fully utilize the growth of the domestic

ers in the EU and in the world (eg. USA).

tion, packaging, distribution and sales. Thus,

poultry production. We must actively seek

the entire production process from "farm to

markets abroad. For this purpose we are mak-

Polish poultry has its own certification system QAFP . Please tell us about the quality of Polish poultry.

table" is subject to strict control in terms of

ing important promotional initiatives - such

the implemented system standards, guaran-

as our active presence in the most important

teeing the highest and most stable quality

industry food fairs like SIAL, ANUGA or IFE –

Goods from Poland are produced under

and complete safety of poultry meat.

which results in the establishment of valuable

What could be dangerous for the industry

additional production control systems, guaranteeing high quality and food safety.

Thanks to which, the consumer can easily judge whether the products purchased are of good value and not harmful to health.

One of the most popular systems of classi-

business relationships with partners around

Promotional campaigns such as "New quality in poultry" or "Serve Turkey" are very popular. How do we promote Polish poultry in foreign markets?

the world, and ends up with new export con-

In Poland in recent years, KRD-IG con-

markets of third countries: South Africa and

fying the quality of meat products in Poland,

ducted several major campaigns starting from

including poultry, is the Food Quality Guar-

2010, when promoting geese, 2011 was

tracts. Currently, we are preparing to launch a program promoting poultry meat originating from the European Union and targeting the China, including Hong Kong.

Thank you for the interview.

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27

POLISH PRODUCTS

Let's talk about trade fairs...

The possibility to promote products in the international arena is undoubtedly, an important element in every business that counts on exports. During the 2014 SIAL Paris trade exhibition, polish firms are looking for possibilities in trade talks and to establish new contacts.

Why are products coming from the country on the Vistula river enjoying popularity in the international markets? Innovation and experience are the key assets of polish firms, which allow them to compete with the greatest players in the world.

THE KEY TO SUCCESS IN THE INTERNATIONAL MARKET

operators can showcase themselves in SIAL

present Poland, but above all to promote the

Paris 2014 alongside the largest players in

productive potential and diversity of Polish

this field. "From talks I've personally had

food specialities produced by individual

is synonymous to quality and taste, accord-

with representatives in the Polish agri-food

firms – participating on the national stand.

ing to foreign partners, that is why we are

sector, it seems that, for a couple of years

Thanks to our cooperation with individual

enjoying an increasing interest. A wider

now, firms aim to diversify sales markets

firms and branch organisations, the stands

variety of products from the whole country

and this is a good trend. During the fairs, we

are larger and situated in one place. On a

is being exported. Polish firms receive as-

support producers by advertising the whole

large scale we also prepare accompanying

sistance from the Agricultural Market Agency,

stand or even through media commercials

actions – culinary shows, seminars, business

in promotions and attaining new business

for specific food sectors. The national island

meetings, or even press conferences." - says

contracts, and with which food business

not only serves to economically promote and

Agnieszka Rembisz, Director in the Interna-

The assortment of many Polish companies

28

Polish export hits

tional Co-operations Office at the

Royal Apple juice is naturally pressed juice – it is

Agricultural Market Agency.

produced by squeezing the whole fruit. One and a half

ADDITIONAL TRADE POSSIBILITIES

kilograms of fruit gives a litre of our Royal Apple juice, which thanks to its unique production process, does

As emphasised by Robert Lesniak from the Meat Processing Plant ZACZYK – The SIAL Paris trade fair is the largest event, this year, in which they have the op-

not include any additives: sugar, water or preserva-

WALDEMAR ŻÓŁCIK

tives. Royal Apple juice stands out due to its unique

President of ACTIV Sp. z o.o.

of the same variety gives a different taste in the various

taste and every batch is unique and special. Every fruit ripening stages.

portunity to meet and exchange common experiences with food market creators. For companies like ZACZYK, trade fairs are a place to meet new potential clients from all over the world, with CSI Słowianka is a producer of caramel (sweets) and

whom, due to geographic limitations, multiple direct talks would

biscuits. We also have plum in chocolate and milk

be difficult. Participation in trade

fondant on offer. The development of our assortment

exhibitions are, undoubtedly, a

of caramel allows us to expand our offer of hard candy,

possibility to promote not only the

drops, filled candy, and filled chocolate coated candy

assortment in a given company's

as well as, unique to the market, sweets with a high

existing offer, but also new prod-

milk content and soft milk caramels under the brand

ucts. It's also an opportunity to exchange experiences and get to know the current trends and also, a chance to obtain information about the competition. "We de-

SŁAWOMIR PAWŁOWSKI President of CSI SŁOWIANKA

name 'Duo Milk'. Traditionally, our baked products include biscuits coated with sugar, cocoa and coconut as well as sandwich biscuits in different flavours. This year, we introduced fibre enriched biscuits under the brand name 'Fit & Vit'. Hits in our exports are 'Fit &

cided to take part in the SIAL Paris

Vit' biscuits and 'Duo Milk' sweets as well as chocolate

fair, due to the scope and range

coated candy 'Choco Trio'. Our filled candies are also

of this event and also because of

very popular, especially the fruit candy enriched with a

our plan to exist on the french

vitamin C filling 'MOC'

market in 2015. Our goal is to get to know the reactions of our potential consumers to our products.

This will be, among other things, a test for our ready meals, which have recently had their recipes Krakowski Kredens' assortment is quite wide, from cold

changed. Moreover, we plan to get new, potential partners like:

meats and cheese, to sweets, honey, preserves through

agents, distributors or commercial

to tea, coffee, syrup and alcohol, thus, there is something

chains and also learn what our competitors are offering."- says Zenon Daniłowski, Director of Makarony Group Poland S.A. Participating in these types of events, is definitely a big opportunity for companies. It is also a possibility to mark ones presence

PAULINA JANICKA International Markets Manager at Krakowski Kredens Tradycja Galicyjska S.A.

to choose from depending on the needs of the client.

There is a big interest in, for example, Kabanos (a thin dry sausage) – made from the highest quality of meat and without monosodium glutamate, fudge made from real butter, hand made chocolate, which has no additional vegetable fat, except that from cocoa, as well as, pickled cucumber preserved in natural oak leaves.

29

POLISH PRODUCTS

Polish export hits

on the market, in which activity already exists, and establish new business contacts. "We have been

ZENON DANIŁOWSKI

on the french market for many

President of the Makarony Group Poland SA.

years. SIAL Paris is an excellent occasion to meet with current

In Paris, we exhibit our goods of ready meals, jams

business partners, as well as new,

high in sugar and low in sugar and flesh (Tushonka

potential contrahent parties." -

– processed pork and fat, sausage with garlic, pork

says Adriana Bojczuk, from the

knuckle with horseradish). At the moment, our export

Trade and Marketing Department,

hits are above all: macaroni 100% durum and highly

Skłodowscy Sp. z o. o.

sweetened jam as well as low sweetened jam. Amongst

THE POLISH COMPETITIVE ADVANTAGE

the ready meals, the following enjoy popularity: Tripe, bigos – cabbage stew), pasta sauces and lard.

According to foreign contrahent parties, Polish companies are reliable business partners because they meet the expectations of international markets in, among other things, competitive offers.

Zenon Daniłowski, Director of the

ADRIANA BOJCZUK

Makarony Group Poland S.A., ar-

Department of Trade and Marketing, Skłodowscy Sp. z o. o.

gues that his company is capable of offering to many foreign partners.

SKŁODOWSCY Sp. z o.o. is a producer of beef

He mentions, among other things,

and beef products. The products we present during

the short-term in executing orders,

trade fairs are: beef on bones, boned beef com-

buffer warehouses, that is, the pos-

ponents, beef burgers and other beef products.

sibility to spread out the execution

Undoubtedly, an export hit, very popular in the

of orders over time, low produc-

french market is chopped steak – hache steak as well

tion costs, which translate to the

as steak burgers – steak gaufre

competitive prices and also, price guarantees in a given period. On the other hand, Waldemar Żółcik of ACTIV Sp. z o. o. highlights that the key to success of the company he represents is the product – of the highest quality and the immense experience in the fruit sector. Indeed, ACTIV Sp. z o. o. for generations has been dealing with arboriculture. Paulina Janicka, International Markets Manager

ZPM ZACZYK from the beginning of its activity deals with processing beef, offering clients high quality products. Taking into consideration that beef consumption in Poland is relatively low, our activity is aimed, mainly to sending our products abroad. The company's export accounts for, therefore, most of our sales.

ROBERT LEŚNIAK ZACZYK Meat Processing Plant.

of Krakowski Kredens Tradycja Galicyjska S.A. adds: "we focus primarily on quality – this is proven by the content of our products.

The highest quality ingredients, limited additives, unforgettable taste – all this goodness put in

30

aesthetic packaging. On the market, our

A STEP FURTHER

businesses even beyond the events of exhibi-

offer stands out, but also attention to detail

The foreign business partners of Polish

in every element of sales is given – power-

producers expect, inter alia, the possibility

as one of the most important branches of

ful and effective marketing, the style of the

for stable cooperation. To meet the needs of

the 15 programmes promoting Polish export

packaging, decor in the shops and the sales

their clients, Polish firms have to be experi-

specialities. We have a special e-mail address

culture." Cooperation with Polish companies,

enced and knowledgeable, which results, at

(eksporter@arr.gov.pl), where we collect

however, isn't limited solely to tradition and

a later stage, to high quality products, large

information and inquiries about situations in

production based on traditional ingredients

production capacities and modern designs.

various sectors and specific trade offers, which

in modern processing plants. It is also the

During the SIAL Paris 2014 trade fair, Polish

we send to all promotional departments of

right approach to the client. "We are looking

producers present a wide range in their offer.

foreign embassies and businesses who send us

for competitive advantage in the products

However, Agnieszka Rembisz, Director of the

inquiries. Already, we are getting information

and also the approach to the client. We tailor

International Co-operations Office at the Ag-

from embassies and consulates with specific

our offer to clients' needs as is the mission

ricultural Market Agency, thinks that the next

inquiries on offers. In this way, we are associ-

of the company: 'The source of our success

step in conducting promotional activities, by

ating both sides, we want to expand this form

is a happy client.' We are flexible and we

Polish companies, should be inviting potential

of mediation." - adds Agnieszka Rembisz,

put great emphasis on creating possibilities

clients to Poland to visit their facilities. Also,

Director of the International Co-operations

for long-term cooperation."- says Sławomir

the Agricultural Market Agency is now sup-

Office at the Agricultural Market Agency.

Pawłowski, President of CSI SŁOWIANKA.

porting Polish producers in the growth of their

tions and fairs. "The food sector was selected

Katarzyna Ogonowska

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BIFIX PREMIUM WILD ROSE & RASPBERRY INFUSION

In the box, you will find a classic black tea (full-flavored, strong,

Both wild rose and raspberry are known as a rich source of natural

aromatic, stimulating); an expressive Earl Grey with bergamot oil;

antioxidants, vitamin C and other healthy ingredients. The resulting

a delicate and refreshing pure green; a green tea with ginseng and

infusion has a complex, fruity flavor, harmonically complemented by

pomegranate; a wild rose and raspberry fruit mix, particularly rich

tones of chokeberry and apple, which makes for a refined afternoon

in vitamin C; an aromatic raspberry

beverage that tastes delicious both

fruit tea; a harmonic cranberry

hot and cold. The infusion has

tea, as well as peppermint and

a red color and a strong, fruity

chamomile herbal teas.

aroma. Infusion is free of caffeine.

www.BIFIX.pl

www.BIFIX.pl

31

INTERVIEW

PAULINA JANICKA International Markets Manager of Krakowski Kredens Tradycja Galicyjska S.A.

Quality without compromise – This is Krakowski Kredens's motto.

Paulina Janicka, International Markets Manager of Krakowski Kredens talks about: regional recipes, sales growth on the international markets as well as novelty in their offer.

Krakowski Kredens has been on the market since 2007. How have the Polish and international markets, changed over the years?

should be differentiated by its own quality.

In 2007, Krakowski Kredens started

ers. Of course in addition to this, the taste

building a market in Poland for its brand.

must be accepted by the consumer, which

The Krakowski Kredens brand has widened its assortment to include snacks. Soon, you intend to include ecological cheese, among other things, to your offer? Please tell us about the new product range.

The window to the world was to exhibit

depends on the ingredients used, means of

Yes, we really would like to include good

and sell our products, to foreigners, in the

production and technology used. Did you

cheese into our assortment, the highest

newly opened airport in KrakĂłw. In 2012,

know that pat butter formed by hand has

quality. We are also working on the intro-

we made the decision to start looking for

a different taste to the same butter formed

duction of a range of exquisite fish products.

partners in the foreign market. The changes

using commercial cubes?

In food this is evident - the quality is on the label, giving information on the food content and can be read by conscious consum-

arising in the european markets reach Poland very fast, the trends are similar.

The Krakowski Kredens products are available in flagship stores, in the Alma chain of delicacies and on the online shop, Alma24. Your brand is positioned in the premium segment.

Quality first?

Quality without compromise. In my opinion, all premium brands in each sector

32

2013 was a successful year, the Group's turnover rose by over 7.7%. Are there signs of an increase in 2014 as well?

Your brand includes products inspired by the cuisine of wealthy residents from the former regions of Galicia. Do you count on regional recipes?

in the category of food articles. The first half

We count on traditional Polish recipes,

of the year ended with positive results.

We are aiming for this, despite a deflation

mainly from Galicia. We get examples

more exquisite and varied, compared to

How are sales to the foreign markets developing, where can the Krakowski Kredens products be bought?

food eaten by peasants.

At the moment, we cannot boast about

from the cuisine of the inhabitants of bourgeois 19th century, because it was

European Union funds and are participat-

In what way does Krakowski Kredens promote its products abroad? How important, to you, is your presence in international trade fairs?

ing in the Branch Programme Promoting

In 2012, we took part

spectacular achievements on the sales of our products to foreign markets. However, we have a number of small clients in Germany, Austria, Sweden, Paris, Scotland, and....Australia. These are often firms that have a relationship with Poland.

We have recently received support from

Polish Food Specialities – the project is

in the International Green

co-financed by the European Regional

Week fair in Berlin and in

Development Fund under the Operational

SIAL- Paris, as exhibitors.

Programme of Economic Innovation.

Currently, thanks to funds

We have also taken part in trade fairs,

from the European Union,

exhibiting our products in Moscow, Kiev,

we are able to display Pol-

Paris, Poznań and Abu Dhabi (UAE).

ish food in five trade fairs.

Our goal is to awaken an interest in our

The presence in trade

products amongst foreign contractors and

fairs, the possibility to

getting them to co-operate with us.

establish contacts and

How is your co-operation with partners from abroad?

currently important to us,

Like I said, our co-operation is small scale,

premium foods in the local

but we are happy working with our partners.

photo: Krakowski Kredens

finding foreign partners are because to a certain extent market gets saturated.

33

POLISH PRODUCTS

The tradition of great taste, Polish products on international tables.

Polish products are loved and appreciated in the whole world, and often boast century-old tradtion, as well as exceptional recipes. Sausages, cold cuts, pierogi, smoked fish, pickled cucumber and cabbage and vodka – are the main articles associated with Poland, but the richness of the

The Manufacturer's Voice

national assortment goes beyond the circle of the mentioned products.

Price and the standard quality are still We are aware that the expectations of con-

the main criteria of choosing goods when

sumers, in relation to additions to meals, are

shopping, but an increasingly wider group

high. That is why WSP Społem, for more than

of consumers are looking for products with

90 years has been trying to a keep constant,

pro-health properties, a long tradition of

high level of their products. The features that

manufacturing and those of regional origin.

distinguish them from the wide range offered

Products originating in Poland can boast such

by other manufacturers is primarily, high-

features, which of course have quality certifi-

quality ingredients and a production recipe

cates, both local and applicable throughout

unchanged for years. Moreover, many con-

the European Union. It is the accession to the

sumers, including those who live outside the Polish borders, praise the rich, almost homemade taste of the products. Thanks to these

MICHAŁ MIUS Chairman of the Board at WSP Społem Kielce

European Community that gave many local entrepreneurs the chance to export, thanks to the integration process. Those who took advantage of this, now have quite a strong

features, it is possible to cooperate with customers from countries, such as, the United

and we believe that in the era of the global

position in the international arena. Polish

Kingdom, Germany, United States, Australia

village, every country should have a unique

products are well-known, appreciated, their

and Kazakhstan. We are constantly looking for

product that will identify them. We would be

quality and taste praised by many interna-

new opportunities of cooperation in the Asian

happy if one of our Polish flagship products

tional consumers. Polish producers count

countries, among others. We appreciate the

- Mayonnaise Kielce, will become internation-

on, not only quality, but also on intense

fact that we are present in foreign markets,

ally identified as Polish.

promotional and trade activities, thus present at all major international food fairs. Polish

34

The Manufacturer's Voice

stands tempt with their rich offer, and more importantly – an exceptionally tasty offer.

We have been producing our cheese with

Year by year, the image of Polish food keeps

passion for over 50 years. High quality

improving, and the quality systems imple-

products are a priority for us and we take

mented guarantee the highest standards. The

care of this on each production level. We

fact that the quality of what Polish firms have

choose the best raw materials, use tradi-

to offer is accepted, both in the EU market

tional recipes and tested technology. We

and the rest of the continent, best explains

are currently one of the largest producers

the fact that Polish products are currently in

of processed cheese in Poland, offering

the remotest corners of the world and from

excellent quality and a variety of tastes

the perspective of the Polish market, in exotic

in processed cheese. Gold Emmentaler,

locations. And are constantly being expanded

cream cheese and cream cheese for

with new ones. Polish producers are well

children- Oscar. Also, part of our rich as-

aware, that the quality of food products

sortment includes cheese with additions:

are playing a bigger role and are becom-

ham, porcini mushrooms, chicken, chives

ing the deciding factor for consumers when

and sunflower seeds. Export accounts for

cheese is available in the USA, Canada,

shopping. That is why they are constantly

a significant portion of our sales - SERTOP

Israel and the European Union.

ANETA BĘDKOWSKA Head of Marketing and Client Relations at SERTOP Sp. z o.o.

striving to improve the quality of the offered assortment. A great benefit is the combina-

The Manufacturer's Voice

tion of experience with old Polish recipes and tradition with modernity. Modernity helps in

Our company has been active in the

keeping an eye on the quality of the products

market for over 25 years. We offer more

at each step of production – from the raw

than 10 kinds of products. Fruti lollipops

material to the finished goods, tradition is

and caramels deserve special attention

the response to the trend manifested by the

as they are competitive on both the local

fashion for traditional products, old Polish.

and the international markets, because

In response to this trend the National List

of their unique designs. The design on

of Traditional Products was created. Thanks

premium products are made by hand

to this list, it is easier to promote and pass

with high quality, natural ingredients.

on information internationally about the

We are HACCP, ISO 9001: 2008 certi-

Polish products made using traditional and

fied and are in possession of IFS Food,

historically-established methods. The list was

which guarantees the highest quality of

created on 17 December 2004, and the first

products. Our company policy is to pro-

product placed on the list (in July 2005) was

vide improved confectionery products,

pierekaczewnik - pierogi from the Podlasie

tailored to customer needs, aiming to

the domestic market and develop a re-

region, which is a speciality for those living

maintain our leading market position in

warding position in the foreign market.

SŁAWOMIR BOŁTRYK Manager at P.P.H Karmel Sp. J

in the Tartar region. Currently, there are 1300 products on the list. It is worth noting that the names of the products and not the

The production, protection and promo-

important factors affecting the sustainable

producers are on the list. The attractiveness

tion of high quality food plays an increas-

development of rural areas and achieving the

of traditional and regional products depend

ingly important role in the European Union.

objectives of the second pillar of the Common

on, inter alia, the connection with the given

One of the basic ways of implementing

Agricultural Policy. Due to the large variety of

area – with unique climatic qualities, breed-

the quality policy is by using distinguishing

products placed on the market, consumers

ing methods, traditional production recipes,

symbols, which confirm the high quality of

want clear and comprehensive information

passed down from generation to generation.

agri-food products originating from specific

on the quality and origin of the agricultural

The newest products entered into the list

regions, as well as those characterized by

product or foodstuff. The identification and

(August 2014) are: red currant jelly (jelly with

the traditional method of production.

selection of individual products facilitate

świętojonki), baking powder and yeast buns with icing (drożdżówka).

The protection and promotion of regional and traditional products is one of the most

geographical indications, designations of origin and guaranteed traditional specialities.

35

MARKETING DEPARTMENT

Sante means health – from the beginning of out existence, we have been loyal to the

TAN-VIET International S.A.

mission in this word. Health is our statement to customers, employees, partners and the environment, in terms of the whole process

The TAN-VIET Capital Group engages in the

in running the business and all the elements

import and distribution of instant soups and

that make up the business. For already more

meals as well as oriental products, in Poland,

than 20 years we have been developing the

Europe and Central America.

philosophy of promoting healthy eating and a healthy lifestyle. Today Sante is an expert in functional food, food that is beneficial to health. Sante is a leader in the muesli market.

PATRYCJA SKRZYPIEC PR Manager at Sante A.Kowalski Sp. J

Its leading company TAN-VIET International SA was founded in 1990, in Poland, and successfully, for almost 25 years, is growing as evidenced by the strong market position of

The Manufacturer's Voice

The Manufacturer's Voice

POLISH PRODUCTS

its brands, popularity of products, consumer

Granola, Crunchy and Muesli are well known breakfast products loved by consumers. Sante

bars as well as barley and oat cookies, in a

confidence, awards and the continuous en-

also offers healthy and tasty snacks - Crunchy

variety of flavours. To good health!

richment of its range.

The TAN-VIET Group has got offices and sales

The Manufacturer's Voice

representative in Germany, Great Britain, the Czech Republic, Slovakia, Hungary, Romania To both Polish and foreign consumers, Mokate

and Cuba.

group offers the best quality products in the

TAN-VIET is a distributor of the branded prod-

world starting from the taste and the quality, to

ucts VIFON and its own brands TaoTao, To-

the appearance of the packaging. In the sim-

kyoto, Ammko and Polka. The VIFON brand

plest terms it could be said that we offer such

is a leading player in the category of instant

a good product that even in its homeland, it is

soup in the Polish market, No.1 in Slovakia

attractive to the consumer. In reality, however,

and Hungary. The Tao Tao brand is a defi-

the matter is more complex. Our strategy is

nite market leader in the category of oriental

based on four pillars - product innovation, diversification of the offer, building synergies between products for the retail and B2B and

ADAM MOKRYSZ

sauces and oriental pasta in Poland, actively building its position in other markets.

Due to the constant development of prod-

based on local staff. Effective marketing, a de-

Member of the Board at Mokate Sp. z o.o. in Żory

veloped sales network and experienced staff,

group's products, Mokate, to their high sales

a wide range of customers, guaranteeing

enable us to transform the advantages of the

and position abroad.

profit to its partners and taste and quality

lastly, building in each country sales networks

ucts, product differentiation and the introduction of new products, TAN-VIET reaches

to consumers.

Consumers are becoming more educated,

given only to the products, which meet the

about which products they want to reach

precise criteria prepared by scientific ex-

accordance with the Rules of Symbol, ac-

for, they read the labels, analyse the com-

perts, who include renowned experts in the

cepted by the Patent Office, and previously

position. From year to year their awareness

field of: nutrition, crop cultivation, animal

approved by the Board of the Polish Cham-

and knowledge on quality systems is in-

husbandry, health, and law.

ber of Regional and Local Products and the

creasing, and are not only incomprehensible and mysterious additions to the product.

The system "Quality Tradition", developed by the Polish Chamber of Re-

Association of Polish Regions.

An extremely important – and rapidly grow-

One of the Polish systems in distinguish-

gional and Local Products in Warsaw is

ing - branch of the food industry is organic

ing our products is the 'Discover Great Food

the national food quality scheme, which

farming. Here, many Polish producers can be

Programme' (DGF), which is a tool of the

distinguishes quality food, taking into ac-

proud of their produce, wholly natural, with

Ministry of Agriculture and Rural Develop-

count traditional products. The products,

no synthetic fertilizers, chemical pesticides,

ment, aiming to promote food products

before being allowed to participate in the

or modified forages used. The production

of the highest quality. The symbol DGF is

program, are subjected to verification in

plants are located in ecologically clean areas,

36

The Manufacturer's Voice

The Manufacturer's Voice

Innovation and quality are two characteristics that distinguish our products from the competition. The wide range of products help meet the requirements of the most demanding international clients. Ustronianka is a recognizable Polish brand with tradition, making it popular among the Polish community in the USA or UK. Our innovative and healthy drinks are

TOMASZ TARCZYŃSKI Group Brand Manager at Tarczyński S.A.

getting more recognition in the Western markets, due to their specificity, functional capacity, and also the children's drink Grapcio does not contain preservatives.

ROBERT PACZESNY Export Director at Ustronianka Sp. z o.o.

Tarczyński S.A. is one of the largest produc-

It is worth noting that as a company we

ers of cold cuts in Poland. Our products are

have all the necessary international cer-

service, which is a guarantee for our na-

characterised by their unique taste, which are

tificates confirming the highest quality of

tional and international partners.

the result of many years of uncompromising work, focusing exclusively on providing the ous kinds of thin dry sausages (Kabanos) in

Spomlek is an example of the perfect

many flavours and packaging forms - also in

composition between two important

the form of snacks. The name Kabanos comes

food production elements: respect for

from the Polish word "kaban" which in eastern

good tradition and modernity. The result

Polish dialect is a piglet. Its production pro-

is a wide range of excellent tasting cheese

cess consists of several stages lasting for several

of the highest international quality, from

days depending on the type of Kabanos. We

the unique ecological meadows of the

are proud of the fact that according to GFK

river Bug and high quality milk powders.

Polonia, in 2013, we were recognized as the

The manufacturer of mature cheese

leader (No. 1) in its production in Poland. For

– RADAMER, Old Olęder, Hollen-

this reason, we would like the taste of kaba-

der, chestnut; cheese under the brand

nos, which is enjoyed by so many Poles, to be

names: Old Poland and Serenade; butter

discovered by people in other countries and

and milk powders.

Export Director at Spomlek Dairy Co-operative

we are confident that its taste will delight the

Cheese RADAMER from Spomlek was

noble cheese in Poland and one of the

most demanding gourmets.

the first Polish cheese with 'eyes', invari-

few, who cultivate traditional method of

ably valued by consumers and experts.

making cheese "on dry skin" (Old Poland,

Spomlek are the largest manufacturer of

Old Olęder, chestnut).

ELŻBIETA KOSSAK

The Manufacturer's Voice

highest quality. Our main products are vari-

uncontaminated by industrial waste and what is important - are environmentally friendly.

Only from such farms, with appropriate qual-

turers present at the fair! An example of a

ity certificates, can certified organic products

company that cares about traditional produc-

ny uses only selected mustard seeds, which

be derived from, granted for a period of a year

tion is the Octim Company, in business since

must meet the specified quality conditions.

by accredited certification bodies.

1994, and specialising in the production of

Polish proven recipes are being used in

The list of Polish producers, who can be

For the production of mustard the compa-

high quality vinegar, mustard and ketchup,

production at the Meat Company, Łmeat-

proud of excellent production quality and a

prepared exclusively from natural raw materi-

Łuków, operating since 1973. They com-

lengthy tradition of production is quite long, it

als. Distilled vinegar is obtained by means of

bine tradition with modernity, systematically

would be difficult to name them all, or even

traditional methods, biological fermentation

modernizing their processing plants and

just the most important. But, it is definitely

of spirits, and also obtained by the fermenta-

offering products that meet world standards

worth cooperating with all Polish manufac-

tion of cider apples originating from Poland.

and at the same time, have a typically tradi-

37

The Manufacturer's Voice

POLISH PRODUCTS countries like: Australia, Paraguay, Zambia, Ghana, Cameroon, Benin, United States.

XL Energy Drink is an energy drink addressed to young people and available in over 100

Export to over 20 countries in four con-

markets so far. The market share of the prod-

tinents, is an achievement of the Confec-

uct reaches even 65%.

tionery Production Plant Vobro, established

The obvious success of XL Energy Drink brand

in 1986. They produce about 100 types of

is mostly driven by high quality combined

chocolate products and 30 types of cakes.

with excellent price and wide range of tastes,

Approximately, 10 million of their sweets

what is unique in this category.

reach the world market, annually.

The brand, apart from the three classic power drinks (Regular Energy Drink, Sugar Free and Lime & Lemon), offers a line of functional drinks (Double Kick, Sports Maniac, After

Modern technology and the preserva-

ROBERT MICHALAK

tion of tradition and timeless recipes is the

Marketing Manager XL Energy Marketing

key to success in the Meat Plant Pekpol Ostroleka, which has been in business for over 40 years. Most of the 120 product

Party), special versions of mixers (Mojito, Pina Colada and Power Tonic) and Juiced refresh-

most of all a philosophy of life in big cities,

items, are based on proven and unchang-

ing line - energy drink enriched with fruit juice.

based on spending time with friends, fun and

ing recipes. Of course, in the plant they

XL is not only the perfect energy drink, but

a positive attitude to the world.

keep introducing new technologies, adapted to the requirements of the Euro-

The Manufacturer's Voice

pean Union. Thanks to which, Pekpol is one of the most significant producers of Our products stand out, above all in their

sausages in Poland. In contrast, one of the

high quality and repeatability, which is

leading Polish producer of jams, preserves,

achieved through implemented modern

marmalades and Powidła (unsweetened

production technologies. In addition, we

plum jam), established in 1979 is the

boast a rich portfolio of products and nov-

company Stovit. Through innovation,

elties introduced periodically. Our offer is

years of experience, as well as having a

varied and tailored to the needs of consum-

recognized brand, the company supplies

ers: both those looking for modern products

major retail chains in Europe, and also

and traditional goods will find a product that meets their preferences. On offer we have cold cuts that have been produced in the Plant from the beginning of our operation,

MAŁGORZATA WÓDKIEWICZ

has a prominent place on the market as producer of private labels for retailers.

The Sweet Company 'Pszczółka' (meaning Bee) has for over 60 years produced hard

sage, which is still being produced accord-

Head of Marketing at Pekpol Ostroleka S.A. Meat Plant

ing to traditional recipes. The wide range

other countries. Hence, our willingness to

the changing taste and preferences of

and good quality of our products makes

take part in trade fairs, as this allows us to

customers. Thanks to which, consumers not

them well recognized by consumers from

expand our export opportunities.

only in the country but all over the world

for example. Original Podwawelska Sau-

and filled candy, based on their proven, unique recipes, combining tradition with

can enjoy excellent products combining tradition with modernity. tional assortment with proven recipes.

The Dairy Cooperative Spomlek from Radzyń Podlaski, can boast about their

Co-operative Spomlek dates back to the first half of the twentieth century.

Pearl - Lublin Breweries can boast of an

Excellent quality, traditional recipes and modern technological lines - are definitely the strengths of Polish food products.

great success in sales, they exported almost

even longer history, dating back to 1844.

These values are appreciated by consum-

a quarter of their produce and at the same

Pearl - Lublin Breweries is regional beer

ers around the world, because Polish

time are one of the main pillars of Polish

producer, whose golden liquor is brewed ac-

manufacturers are present on the tables

dairy exports to Russia. This is owed to the

cording to traditional recipes, using modern

in the remotest corners of the world, with

excellent technology and the highest quality

technological lines. The exceptional taste of

products known for years, and with the

milk from reliable suppliers. And of course,

their beer is appreciated, not only by con-

new ones too.

the tradition - the beginning of the Dairy

sumers from the European Union, but also in

38

Maja Święcka

POLISH PRODUCTS

Pleasure Bars from WEDEL

New Small Chocolate Bars 40g

Wedel introduces new pleasure bars. Perfect as a snack and on

This autumn Wedel introduces new

the go. You can choose between three flavours of delicious filling :

range of chocolate bars.

delicate cream, sweet

Wedel classic chocolate flavours now

toffee and intensive

available in small convenient format.

chocolate.

Discover the exquisite taste

Milk chocolate bar with

and smooth consistency of

toffee filling 45 g

milk chocolate bars:

Milk chocolate bar with

Milk chocolate 40 g

cream filling 45 g

Milk chocolate with raisins

Milk chocolate bar with

and nuts 40 g

chocolate filling 45 g

www.WEDEL.pl

www.WEDEL.pl

Mieszko truffles

Cherrissimo Exclusive

Mieszko truffles have the chic and elegance in French style. Their

Appetizing and enticing combination of cherry and intensive flavour of

unique flavour is attributed to smooth and velvety cream, which, while

three exclusive alcohols – rum,

gently melting in your mouth, releases note of dry bitter cocoa and

amaretto and white wine.

aromatic additions.

Indulge yourself in original flavour of Mieszko truffles in new format: classic French Truffles and innovative Choco Boutique. www.MIESZKO.pl

Juicy and extremely cherry inside enriched with elegant alcohol is locked in a new and original Cherrissimo Exclusive. www.MIESZKO.pl

Makarony Polskie OMEGA3

Sorenti

An innovative product of Makarony Polskie brand manufactured

The Sorenti brand was created with connoisseurs of

on modern and technologically advanced production lines, which

Italian cuisine in mind. Products under this brand have a

allow to obtain the balanced product containing this valuable

genuinely Italian taste, original recipe and superior quality.

supplement. A serving of pasta

Sorenti pasta is 100% produced from high

when cooked according to

quality milled hard durum wheat flour,

the instructions given on

which guarantees that the pasta will

the package contains 1.2

not overcook and will remain al dente.

grams of Omega 3, which

Sorenti are proud of their pasta’s taste

is equivalent of Omega 3

value and the fact that after cooking

contained in 1.2 kg of cod.

the pasta, it does not stick together and

www.MAKARONY.pl

retains its beautiful golden colour. www.MAKARONY.pl

40

POLISH PRODUCTS

Perła Export (Export Pearl) A refreshing beer, which is the result of traditional

Perła Chmielowa (Hop Pearl)

methods od production combined with the latest

Perła Chmielowa (Original Pils) is the historic

brewing technology. Export has a crisp flavour,

of the Perła line and the market leader in

light amber colour and the subtle aroma of

its category. The finest quality ingredients,

the

locally-sourced aromatic hops. These qualities

best hops of the Lubelskie region, and

the

make Perła Export a popular product among

original centuries-old recipe are what

make

young consumers. Perła Export is the main

this a unique beer, with a characteristically

export product of Perła – Lublin Breweries,

crisp, slightly bitter aroma, golden color

but is also the fastest-growing product in

rich taste. Perła Chmielowa is favoured

the Perła portfolio due to its ever-increasing

by beer connoisseurs and extracting

popularity all across Poland.

gourmets at home in the region and

www.PERLA.pl

around the globe. www.PERLA.pl

Choco Trio

Fit&Vit

Delicious filled caramels covered

Cookies with bran, grains and cornflakes

in chocolate assorted flavours:

www.SLOWIANKA.com.pl

black currant, orange and strawberry www.SLOWIANKA.com.pl

Chocolate

Kabanosy, Krakowska, Myśliwska

Chocolate is the most exquisite product in the sweets category,

Dried sausages - unique in their

of course under the condition that it is made solely from cocoa

category, prepared from the best

butter, like Krakowski Kredens chocolate. Try our Dark Chocolate

kinds of meat. Their colour and taste

which contains 70% of cocoa butter

is due to a natural smoking process

or our Art Deco Chocolate

– no dyes. Packed in elegant boxes

– delicious, hand-made

and easy to carry - don’t require to

chocolate, comprising

be kept in a fridge. Tasty look and

white, milk and dark

highest quality ingredients guarantee

chocolate in one bar

an exceptional flavour. For our

– it is a dream come

Clients who pay special attention to

true for many sweet

what they eat.

teeth.

www.KRAKOWSKIKREDENS.pl

www.KRAKOWSKIKREDENS.pl

42

brand

and

winner

Organizer of international fair

leader of fair services

category

the best fair trades organizer abroad

FOOD FAIRS 2015 WINTER FANCY FOOD SHOW

USA

SAN FRANCISCO

11 – 13 January

RHEX

ITALY

RIMINI

17 – 21 January

INTERNATIONAL GREEN WEEK GERMANY

BERLIN

16 – 25 January

ISM

GERMANY

COLOGNE

1 – 4 February

PRODEXPO

RUSSIA

MOSCOW

9 – 13 February

BIOFACH

GERMANY

NUREMBERG

11 – 14 February

PRIVATE LABEL TRADE SHOW JAPAN

TOKYO

17 – 20 February

FOODEX JAPAN

JAPAN

TOKYO

3 – 6 March

INGREDIENTS RUSSIA

RUSSIA

MOSCOW

17 – 19 March

IFE LONDON

UK

LONDON

22 – 25 March

WORLDFOOD

UZBEKISTAN

TASHKENT

25 – 27 March

PRIVATE LABEL MDD EXPO

FRANCE

PARIS

31 March – 1 April

SIAL CANADA

CANADA

TORONTO

28 – 30 April

DJAZAGRO

ALGIERIA

ALGIER

21 – 24 April

SEOUL FOOD & HOTEL

KOREA

SEOUL

12 – 15 May

SIAL CHINA

CHINA

SHANGHAI

6 – 8 May

PLMA’S WORLD OF PRIVATE LABEL

NETHERLANDS

AMSTERDAM

19 – 20 May

THAIFEX

THAILAND

BANGKOK

20 – 24 May

WORLD OF COFFEE & TEA

THAILAND

BANGKOK

20 – 24 May

WORLD FOOD/INGREDIENTS

AZERBAIJAN

BAKU

21 – 23 May

SWEET & SNACK EXPO

USA

CHICAGO

20 – 22 May

ALIMENTARIA MEXICO

MEXICO

MEXICO

3 – 5 June

BELAGRO

BELARUS

MINSK

2 – 7 June

FOOD & HOTEL MYANMAR

MYANMAR

YANGON

9 – 11 June

ANUGA

GERMANY

COLOGNE

10 – 14 October

Maxpol Sp. z o.o., Puławska 479, 02-844 Warsaw, Phone: +48 22 628 06 21, 625 14 08, 629 96 21, Fax: +48 22 621 03 73 maxpol@maxpol-targi.com.pl, www.maxpol-targi.com.pl

FoodfromPoland List of Polish Exhibitors Stand

Exhibitor "GRANA" Ltd. "P.H.Z. KASOL - J.A.Kazberuk" - "Wald Schatz"/ "Forest Treasures"/"Tresor de la Foret"/ "Lesne Skarby" +H2O Sp. z o.o.

ACTIV Sp. z o.o.

AGENCJA RYNKU ROLNEGO

5A L 250 1 C 012 1 C 011 1 C 002

1 C 002 1 C 005 6 C 154 6 E 154 Agricultural Market Agency Nowy Swiat Street 6/12 00-400 Warsaw, Poland phone: +48 22 661 72 72 fax: +48 22 628 93 53 www.arr.gov.pl

AGRAM S.A. AGROS TRADING CONFECTIONERY AGUS AGUS/ HELLO DAY !

ARGO Sp. z o.o.

ARSENAL LTD BAKALLAND S.A. BAKOMA Sp. z o.o.

BARTEX Ltd BIFIX Wojciech Piasecki SP. J.

BIFIX WOJCIECH PIASECKI SP. J.

1 C 012 5A J 165 7 F 085 5A L 224 5A K 101 5A T 153 5A L 248 7 F 025 1 C 012 5B D 055

5B D 055

BIFIX Wojciech Piasecki SP. J.

Górki Małe Dworska Street 33 95-080 Tuszyn, Poland fax: +48 42 614 41 20 bifix@bifix.pl Bifix has been producing fruit and herbal teas since 1992. Our fruit teas are perfectly composed blends of fruit dried at low temperatures, which makes it possible to retain all active substances and organic acids, microelements and vitamins (especially vitamin C). We work in accordance with HACCP system requirements and possess the certificates of : ISO, BRC, IFS as well as PETRE eco-guarantees.

BIG BRANDS GROUP BOGUTTI SP. Z O.O.

BOGUTTI SP. Z O. O.

5A S 188 1 D 001

1 D 001 Bogutti Sp. z o. o.

Henryków-Urocze Gromadzka Street 48 05-504 Złotokłos, Poland phone: +48 783 956 466 fax: +48 22 2660119 export@bogutti.com www.bogutti.com

BOGUTTI LTD company specializes in production of high quality, rich cookies, baked according to the best Italian technologies and made of selected raw materials. BOGUTTI offer: Cookies with liquid cream “LA Gustosa”, “TweeTT”, “Choco GuTTi”, Butter Cookies, American Cookies, Oat Cookies Choco-Fit. Products are manufacturing according with BRC and IFS system, using only natural and vegetable row materials. The baked cookies look nice and attractive. Shelf-life of the products is 12 months.

44

Stand

Exhibitor BONA ZAKLADY SPOZYWCZE Sp. z o.o.

BRAND DISTRIBUTION COLIAN LIABILITY LIMITED COMPANY CORPO Sp. z o.o. S.K.A Crispy Natural Sp. z o. o. Sp. k.

Cukiernia Zaniewicz (ALLNET Ltd) CUKIERNICZA SPOLDZIELNIA CUKIERNICZA SPOLDZIELNIA INWALIDOW SLOWIANKA

INWALIDOW SLOWIANKA

1 C 012 5A J 224 5A J 135 5B X 003 1 C 012 1 C 002

1 C 002

Confectionery Cooperative of the Disabled Słowianka

Harcerska Street 42 78-400 Szczecinek, Poland phone: +48 94 374 11 14 fax: +48 94 374 12 84 e-mail: biuro@slowianka.com.pl www.slowianka.com.pl

Confectionery Cooperative of the Disabled SLOWIANKA produces confectionery products since sixty years. We specialize in production of caramels – hard caramels, filled caramels , drops, lollipops and biscuits – with confectionery filling also which are produced on Italian’s production line. We also produce excellent and highly wanted Cream Fudge. We export our products to Arabic countries, Azerbaijan, to the Countries of United Europe like: Slovakia, Czech, Hungary, Latvia, Lithuania and to China

Czanieckie Makarony Sp. z o.o.

Dairy in Lowicz DAWTONA DERRIEN mini-Burgers DIJO SWEET HORECA SERVICE Sp. z o.o. Sp.K. DROSED S.A. ECO-BEEF UBOJNIA Sp. z o.o.

ELKOPOL Sp. z o.o.

EXPOFORUM FABRYKA CUKIERKÓW "PSZCZÓLKA" FANO FIRMA BOROWCZYK S.C. FOOD FROM POLAND FISCHER TRADING GROUP LTD. POLISH TRADE PRESS FPH MAGNAT SP.J. Marek Jarocki, Krzysztof Dabrowski FRIGO LOGISTICS SP Z.O.O FRUCTOFRESH GROUP Sp. z o.o. SP. K. FRUIT LOGISTICS Sp. z o.o.

GeNaTa Sp. z o.o.

GREEK TRADE LTD GZELLA POLAND Sp. z o.o. S.K.A. Hamburger Pini Sp. z o.o.

HELIXIA Sp. j.

INSTANTA INTERFIBER Sp. z o.o.

JAMAR SZCZEPANIAK SP. JANEX JOHN LEMON KASKAT LTD KETTNER GROUP Sp. z o.o. [Co. L t d.]

Sp. komandytowa [L.P.]

5A R 134 7 N 023 5B N 017 6 K 098 5A J 258 6 M 125 6 E 153 6 E 153 1 C 073 1 C 012 7 D 295 6 F 126 5A J 252 5A K 099 6 K 121 5A J 051 1 D 001 5A R 134 5A L 246 6 F 149 6 U 139 2 M 022 5A S 243 1 C 002 5B P 004 1 C 012 5B D 005 7 J 122 5A D 152

KRAKOWSKI KREDENS TRADYCJA KRAKOWSKI KREDENS GALICYJSKA S A TRADYCJA GALICYJSKA S. A. KRD-IG THE POLISH POULTRY COUNCILCHAMBER OF COMMERCE

1 C 002

1 C 002

MAKARONY POLSKIE

MAKARONY POLSKIE

MAKARONY POLSKIE Podkarpacka Street 15 35-082 Rzeszów, Poland phone: +48 17 875 30 10 fax: +48 17 875 30 11 biuro@makarony.pl www.makarony.pl www.makaronypolskie.pl

Pilotów Street 10 31-462 Kraków, Poland phone: +48 12 370 58 01 fax: +48 12 370 58 00 international@krakowskikredens.pl www.krakowskikredens.pl

Krakowski Kredens is a premium food brand and a chain of renown stores offering top quality food products based on traditional recipes. Krakowski Kredens brand was created in response to the growing demand for high quality food. We offer fine food products with minimum additives, such as preservatives, fillers, artificial colourings and other „E” substances.

The assortment comprises several product lines: meat products including excellent sausages, cheese, confectionary, chocolate, fruit preserves, vegetable preserves, mushrooms, mustards, honey, coffee, tea, liqueurs, vodka and others. Products dedicated to delicatessen stores.

KRD Izba Gospodarcza

6 C 140

KRD-IG THE POLISH POULTRY COUNCIL – CHAMBER OF COMMERCE

Czackiego Street 3/5 00-043 Warsaw, Poland phone: +48 22 33 61 338 fax : +48 22 82 82 389 www.krd-ig.com.pl krd-ig@krd-ig.com.pl

Krajowa Rada Drobiarstwa - Izba Gospodarcza (The Polish Poultry Council Chamber of Commerce) associates nearly 70 members operating in poultry business (production, processing, promotion and science), representing c.a.

80% of the total domestic poultry production. Member of a.v.e.c. and Clitravi.

KUPIEC Sp. z o.o.

LACTIMA LTD LEDA Sp. z o.o.

LIMPOL Sp. z o.o.

LODZ REGIONAL DEVELOPMENT AGENCY LOTTE WEDEL SP. Z OO

LOTTE WEDEL SP. Z O. O.

5A DF 028 1 C 012 7 DE 220 5B P 013 1 C 011 5A F 182

5A F 182

Makarony Polskie joint-stock company is one of the biggest and the most dynamically developing pasta producer in Poland with long tradition and reach experience. Thanks to our modern production line from Italy, we offer a wide variety and shapes of pasta, manufactured with or without eggs. For our production, only the highest quality flour is used, made from carefully selected durum and standard wheat.

MAKRO KOSIOROWSKI & KOSIOROWSKI Sp. z o.o.

MALWA FOOD COMPANY Mazovia Region, Poland MAZURSKIE MIODY MELVIT SA Michna Meat Sp. z o.o. Sp.k.

Ministry of Agriculture and Rural Development MLEKOMA Sp. z o.o.

MLEKOVITA SPOLDZIENIA MLECZARSKA MLEKPOL in Grajewo - dairy cooperative MOKATE S.A. MOKATE Sp. z o.o.

OCTIM Wytwórnia Octu i Musztardy Sp. z o.o.

OKECHAMP S.A. OPOLSKIE REGION ORZESZEK BIS J.P.PKLÓCIENNIK SP.J. OSM OLESNO (DAIRY COOPERATIVE OLESNO) OSTROWIA Sp. z o.o.

OVOCHIPS P.H.U. "MATEO" Stanislaw Cabaj P.P.H. KARMEL Sp. J

P.P.H. KARMEL SP. J

LOTTE WEDEL SP. Z O. O.

Wedel is the oldest chocolate brand in Poland, providing pleasure to consumers with its products for over 160 years. Since September 2010 Wedel has been part of the Japan-based Lotte Group, an international company founded in 1948 and initially focused on the chewing gum market.

Wedel is the most recognizable chocolate brand in Poland associated with high quality and intense cocoa taste. Wedel products are present nearly in all chocolate categories: bars, pralines, candies, countlines, biscuits, jaffa cakes, wafers, halva and some others.

We already export our products to over 20 countries worldwide but USA, Canada and UK are currently key markets.

1 C 012 1 C 012

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P.P.H. KARMEL Sp. J

Zamoyskiego Street 28/30 03-801 Warsaw, Poland phone: +48 22 670 77 00 export@wedel.pl www.wedel.com

LUBAWA Fruit & Vegetables Processing Plant Lubsad Sp. z o.o.

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KRAKOWSKI KREDENS TRADYCJA GALICYJSKA S.A.

KRD-IG THE POLISH POULTRY COUNCIL – CHAMBER OF COMMERCE

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Jesionowa Street 9 17-200 Hajnowka, Poland phone: +48 85 682 62 92 fax : +48 85 682 62 92 www.karmelsj.pl firma@karmelsj.pl

Our Company has been functioned on homeland and foreign markets since 1989. We offer nearly 20 kinds of products, mainly different tastes and shapes lollipops, drops, hard caramels and Christmas tree icicles.

Our products have excellent quality and delicious taste and are free of preservatives.

We acquire integrated quality management system ISO 9001:2008, IFS Food and food safety management system (HACCP).

P.W. 'MAT' MARZENA TKACZUK PERLAGE

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FoodfromPoland List of Polish Exhibitors PERLA - LUBLIN BREWERIES S. A.

PERLA – LUBLIN BREWERIES S.A.

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The Polish Meat Association

PERLA - LUBLIN BREWERIES S.A.

PHU MAJFRUT K MAJEWSKI PINI POLONIA Sp. z o.o.

POLFRUT Sp. z o.o.

POLISH BEEF ASSOCIATION POLISH INFORMATION AND FOREIGN INVESTMENT AGENCY POL-MAK PASTA COMPANY POLSKIE MIESO I WEDLINY LUKOSZ

PPHMAXPOL MAXPOL PPH Sp. zSP. o.o. Z

O.O.

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PPH MAXPOL Sp. z o.o.

Puławska Street 479 02-844 Warsaw, Poland phone: +48 22 628 06 21 +48 22 625 14 08 +48 22 629 96 21 fax: +48 22 621 03 73 maxpol@maxpol-targi.com.pl www.maxpol-targi.com.pl

PROVITUS DABROWSCY, MALESA SP.J RARYTAS Sp. z o.o.

RENE COFFEE CAPSULES and PADS Roleski Sp.j.

ROYAL FOOD PRODUCT S.G.P.O NASZ SAD Secpol Sp. z o.o.

SERTOP Sp. z o.o.

SKLODOWSCY Sp. z o.o.

SNS FOODS Sp. z o.o.

SPEED TRADE Sp. z o.o.

SPOMLEK Dairy Cooperative Stovit Group Sp. z o.o.

SULIMAR Sp. z o.o.

TAN-VIET INTERNATIONAL S.A. TARCZYNSKI S.A. The "Lmeat - Luków" S.A. Meat Processing Plant

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6 C 140 The Polish Meat Association

Bernardyńska Street 15 20-950 Lublin, Poland phone: + 48 81 71 01 221. 241 fax +48 81 71 01 225 export@perla.pl www.perla.pl Perła – Browary Lubelskie S.A. is one of the largest regional breweries in Poland. The tradition of beer brewing at the brewery dates back to the 19th century. The product range of Perła – Browary Lubelskie includes: Perła Chmielowa, Perła Export, Perła Mocna, Perła Koźlak, Perła Miodowa, Perła Summer, Perła Winter, Perła Radler, Trybunalskie Miodowe, Lubelskie Pils, Lubelskie Mocne, Goolman Premium, Goolman Specjal, Goolman Strong, Zwierzyniec Pils and Swoody – malt drink.

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THE POLISH MEAT ASSOCIATION

Chalubinskiego Street 8 00-613 Warsaw, Poland phone: +48 22 830 26 56 fax: +48 22 830 16 48 www.polskie-mieso.pl The Polish Meat Association is an organisation representing the interests of its affiliates entities operating within the meat industry. The group has 58 members, including: ZM Mokobody, ZM H.Stokłosy, Mark's, Imex, Skiba, Food Works Poland, ZM Zakrzewscy, Łuków, Mróz.

UREN NOVABERRY Ustronianka Sp. z o.o.

VAN PUR Sp z.o.o.

Virtu VITALPOL P.P.H. Marek Wieczorek VOBRO ZAKLADY PRODUKCJI CUKIERNICZEJ VODA NATURALNA WAWEL S.A. WODY MINERALNE OSTROMECKO LESZEK BOKIEJ WYTWORCZA SPOLDZIELNIA PRACY SPOLEM XL ENERGY MARKETING Z.KOZUBA I SYNOWIE Sp. z o.o.

Z.P.C. CHOCOMOCO ZAKLAD PRZETWORSTWA MIESNEGO ZACZYK Zaklady Miesne "PEKPOL-Ostroleka" S.A ZBYSZKO COMPANY Sp. z o.o.

ZM MOSCIBRODY Sp. z o.o.

ZPC FLIS

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you may also need information about: MIESZKO S.A. MIESZKO S.A.

Chrzanowskiego Street 8b 04-392 Warsaw, Poland phone: +48 22 10 55 400 fax: +48 22 10 55 415 office@mieszko.com.pl www.mieszko.pl

Mieszko Group is a manufacturer and distributor of sweets recognized both in Poland and abroad. Mieszko Group is composed of three companies – ZPC Mieszko S.A., AB Vilniaus Pergale and Artur sp. z o.o.

Main categories presented in the company’s portfolio are chocolates, bars, candies, cookies and wafers.

Key brands in the portfolio of Mieszko Group are umbrella brands for chocolate products Mieszko and Pergale, individual brands Amoretta, Chocoladorro, Cherrissimo, Michaszki, Truffles, Marcepan, Choco Amore, fizzy candies for children Zozole, as well as Artur brand for cookies.