Food From Poland 03/2018

FOOD EXPORT CONGRESS 2018 Summary » p. 10

STATISTICS Foreign Agri-food Trade » p. 28

INTERNATIONAL LAW Non-tariff Barriers

» p. 58

Issue 03/32

Fall 2018

FoodfromPoland Polish Magazine for Professionals

CONTENTS MARKET NEWS.................................... 6 POLISH MARKET Another Favorable Year for Polish Agri-food Export....................... 8

FOOD EXPORT CONGRESS 2018 The Best Place to do Business in Poland ........................ 10 Polish Food Export Awards 2018 ........ 20

STATISTICS Polish Foreign Trade

MARTA KUDOSZ

in Agri-food Products............................... 28

Managing Editor m.kudosz@foodfrompoland.pl

CHINESE MARKET Trade Fairs in China.................................. 34

INTERVIEW Grzegorz Lenart, LOTTE Wedel ........... 40

Discover Food from Poland Dear Readers!

Barbara Wieczorek, Maspex Group ..... 44

It is my great pleasure to share this important information with you – the Polish food sector

Marek Maciejewski, Sertop ................... 48

has been enjoying further major success on the international market. We have recorded a

Rafał Serek, Indykpol .............................. 52

further increase in foreign trade turnover in agricultural and food products, the export growth

Joanna Majdańska, ZPC Vobro ............. 53 Hüseyin Kaptan, Damak Kebab ............ 56 Joanna Nowaczyk, Konspol Group ...... 57

INTERNATIONAL LAW Non-tariff Barriers ................................... 58

INTERVIEW Leszek Hojnor, Quadrum Foods ........... 68 Zenon Daniłowski, Makarony Polskie Group ........................ 70

POLISH MARKET Poultry – On the Rise.............................. 74

STATISTICS Commercial Brochures............................ 78

rate was higher than its import counterpart, which in turn contributed to an increase in the positive trade balance. A favourable economic situation on the markets of Poland’s main trading partners, as well as improving competitiveness of domestic export products, contributed to a rise in export. This clearly proves that Polish food products are very well-regarded around the world and are even becoming sought after by foreign trade partners. For this reason, this issue of the Food from Poland magazine features a large dose of interesting facts about the Polish food industry and the excellent Polish export products that are popular around the world.

I also encourage you to take a look at the offer of Polish manufacturers who, in addition to having high-quality brands recognized around the world in their portfolios, are very active in the Private Label or Clean Label manufacturing sectors and follow the latest trends in healthy eating.

In addition to that, I recommend the coverage of the Food Export Congress that took place in Warsaw in September. We hosted the most important figures involved in food exports, including many representatives of foreign trade networks and distribution companies from many countries around the world, at that event.

LIST OF POLISH COMPANIES....... 82

Consider yourselves invited to read the rest of this publication!

DISCOVER POLISH PRODUCTS... 88

Best regards.

Editorial Office Bagno Street 2/218 00-112 Warsaw, Poland

Advertisement Office Phone/Fax: +48 22 847 93 67

+48 22 828 93 66

Phone/Fax: +48 22 847 93 67

+48 22 828 93 66

+48 22 847 93 68 redakcja@foodfrompoland.pl www. foodfrompoland.pl

Sales & Marketing Department – Katarzyna Paciorek

Editor-In-Chief – Tomasz Pańczyk

p.panczyk@foodfrompoland.pl

k.paciorek@foodfrompoland.pl

Graphics studio – Studio Meds

t.panczyk@foodfrompoland.pl

Managing Editor – Marta Kudosz m.kudosz@foodfrompoland.pl

Editor – Monika Górka

m.gorka@foodfrompoland.pl

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Printing house: ArtDruk Kobyłka www.artdruk.com In our publication we use pexels.com photos.

Publishing House

Fischer Trading Group Ltd. Bagno Street 2/218, 00-112 Warsaw Phone/Fax: +48 22 847 93 67

+48 22 847 93 68 t.panczyk@ftgroup.pl www.hurtidetal.pl CEO: Tomasz Pańczyk

POLISH

FOOD EXPORT AWARDS

MARKET NEWS

The Regional Dairy Cooperative in Piatnica fast development The Regional Dairy Cooperative in Piatnica is one of the most modern and fastest growing dairy companies in Poland. OSM Piatnica is the biggest producer of cottage cheese, soured cream and mascarpone in Poland, and the leading manufacturer of cream cheese, curd cheese and micro-filtered milk. All products are made with only natural ingredients, without any preservatives, artificial flavours or sweeteners. Currently, export isn’t a large part of Cooperative’s sales, but it is one of the strategic directions of its development. Piatnica sends its products to more than 20 countries. The London Stock Exchange Group indicated Piatnica as one of the “1000 companies inspiring Europe” in 2018.

Wedel products gain new markets

Makarony Polskie SA was in the group of partners of the XXVIII Economic Forum in Krynica on 4-6 September 2018

Wedel products are gaining more and more

The President of the Board, Zenon Daniłowski, took part in the panel: “Problem Food

fans abroad with perspectives to expand on

Waste - how Europe deals with wasting food?” He pointed out that care for non-food waste is

new markets. Anticipating customer expecta-

expressed in providing products with longer expiration dates and that appropriate packaging

tions, Wedel continues to widen portfolio, with

protects the durability of the product even after its opening.

international availability as one of the focus ar-

He participated in the panel “Success of the Polish product abroad - how is it done?” along

eas. Company already exports products to over

with the Senate Marshal S. Karczewski and the Minister of Agriculture and Rural Develop-

60 countries worldwide, but USA, Canada and

ment J. K. Ardanowski, where he presented the export achievements of Makarony Polskie SA

UK are currently key markets.

and declared openness to business cooperation with the Polish community abroad.

BZK Alco products appreciated on three continents Senator Komorowski Organic Vodka and Björn received the Gold Medal in the largest in China and Hong Kong competition for wines and spirits – CWSA China Wine & Spirits Awards.

This means that vodkas won prestigious prizes in competitions held in Europe, North America and Asia in 2018. Senator Komorowski Organic Vodka won the Great Gold Medal in 2018 in the most prestigious competition in Europe – Monde Selection, Silver Medal in the International Spirits Challenge competition and Bronze Medal in the American competition The San Francisco World Spirits Competition. Björn has so far been awarded the Gold Medal in the Monde Selection competition and the Silver Medal at The San Francisco World Spirits Competition. Additionally, its unique packaging was in the finals of the Good Design 2018 (Polish Institute of Industrial Design).

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MARKET NEWS

New Sante products on the market Plant drinks of Sante with no added sugar are drinks 100% of plant origin, which delights with its creamy consistency and delicate taste. They are not sweetened or salted, containing naturally occurring sugar and salt. They are source of protein, naturally without lactose, with no artificial additives and 100% vegan. Drinks with no added sugar tastes wonderful by itself. Ideal added to coffee or tea (instead of milk and syrup) and in cocktails. Sante breakfast cereal, FIT cereal, Muesli, Crunchy and Granola with the plant drink make a really delicious and nutritious breakfast. In the Sante offer of plant drinks are also products with BIO certificate.

The Food Export Congress 2018

was a big success!

Over 180 representatives of Polish top food producers across multiple market sectors, producer irganizations supporting export, members of ebassies’ trade departments, government institutions and buyers from all over the world.

Participants of the Food Export Congress held on 25th of September 2018 at the Marriott Hotel in Warsaw had a perfect occassion to establish new export contacts or develope remaining. More info: page 10. advertisement

SECTORS: MEAT & FISH DAIRY

INTERNATIONAL FOOD FAIR

21-23 NOVEMBER www.warsawfoodexpo.pl

CONTACT:

b warsawfoodexpo

Jakub Misiewicz j.misiewicz@warsawexpo.eu +48 572 333 909

FRUIT & VEGETABLES NON-ALCOHOLIC BEVERAGES BAKERY & CONFECTIONERY REGIONAL FOOD ALCOHOLIC BEVERAGES CONVENIENCE FOOD

7

POLISH MARKET

ANOTHER FAVORABLE YEAR FOR POLISH AGRI-FOOD EXPORT Since Poland’s accession to the European Union, exports of Polish agri-food products have been systematically growing, achieving a new record size each year. In 2017, food worth EUR 27.3 billion was exported. In comparison with 2016, this means an increase of 12%.

Piotr Serafin, General Director, National Support Center for Agriculture

the most attractive destinations are the United

preparations, pork, fresh vegetables, fresh

Arab Emirates and the Gulf countries, China,

fruit and wheat. Significant income was also

India, Japan, Singapore, Vietnam, South Korea,

obtained from the export of cigarettes.

Mexico, the United States, Canada, Kazakh-

The main trading partner of Poland are EU

stan, Egypt, South Africa and Belarus.

countries, mainly Germany, the United King-

Polish food is a very attractive product

In the current year, trade data indicates that

dom, the Netherlands, Italy and the Czech

with high export potential, as evidenced by

one can expect a further increase in export.

Republic. The share of export to EU countries,

the above trade data. However, this potential

According to the forecasts of the Institute of

as in 2016, amounted to 81%. However, trade

is still not fully used. Polish food is too little

Agricultural Economics and Food Economy -

data indicates that Polish exporters are in-

known, especially in more distant markets

National Research Institute in 2018, the pro-

where there is strong competition from glob-

ceeds from export may increase to EUR 28.8

al brands. It is difficult for Polish exporters to

billion. This is a result over 5% higher than in

build a position on such markets, especially if

2017 and 5.5 times higher than in the year

the companies do not have large funds that

of Poland’s accession to the EU. The favorable economic situation on the markets of Poland’s main trading partners and the improvement of the competitiveness of Polish products intended for export contribute to the growth

KOWR National Support

could be used for promotion and marketing activities. For this reason, the activities of the Polish administration are very much needed, creating a positive image of Polish food, building a „Polish brand” in the world and

Centre for Agriculture

supporting the development of trade with

compared to 2016). In 2018, the turnover sur-

creasingly exporting to third country markets.

activities, undertakes this role by carrying out

plus may increase to EUR 9.6 billion.

The directions of CIS countries (increase in the

pro-export activities on foreign markets under

of export. It is also worth emphasizing the growing positive trade balance, which in 2017 amounted to EUR 8.4 billion (a 19% increase

foreign countries. The National Center for Agricultural Support, as part of its statutory

Poland is a significant food exporter, as com-

value of export in 2017 by 10% in comparison

the common slogan „Poland tastes good”. To

pared to other EU countries - it ranks 7th in

to the previous year) and the USA (increase by

this end, it organizes economic missions for

terms of export volumes, behind the Nether-

40% in relation to data for 2016) are still dom-

Polish entrepreneurs, joint exhibition stands

lands, Germany, France, Spain, Italy and Bel-

inant here. It is also worth noting the growing

at major foreign agri-food fairs, incoming

gium, being ahead of Great Britain. Taking into

export of Polish food to the UAE, Israel, Tur-

missions for foreign importers and journalists,

account the balance of foreign trade in agri-

key, South Korea, Vietnam or Kenya.

mediates in establishing business contacts,

food products, Poland ranks third in the EU.

8

serves, bread, beef, chocolate products, meat

The greatest opportunities for the develop-

and also conducts information activities for

The structure of Polish export is dominated

ment of Polish agri-food export are offered by

Polish entrepreneurs aimed at disseminating

by (according to data for 2017): dairy prod-

Asian and African countries as well as countries

knowledge about conditions of doing busi-

ucts, meat and poultry offal, fish and pre-

of the Middle East and North America. Among

ness on foreign markets.

POLISH PAVILION • Stand no 1 C 050, 1 C044 • National Pavilions and Regions of the World Hall 1

THE BEST OF POLISH FOOD & BEVERAGE SELECTION

COME AND ENJOY!!!

#Poland Tastes Good #livecooking #Natural products #Healthy food #Green heart of Europe #Technology and tradition #European quality #Best taste of Europe #Top global fruit producer #No 1 in poultry #Leading milk producer #Top quality beef anf pork #Sweet paradise

FOOD EXPORT CONGRESS THE BEST PLACE TO DO BUSINESS IN POLAND important role of organizations which sup-

On September 25, 2018, at the Marriott Hotel in Warsaw, the Food Export Congress was organized by the company Fischer Trading Group Sp. z o.o., the publisher of ‘Food from Poland’ and ‘Wholesale & Retail’ magazines. 180 representatives of food sector producers, government institutions and producer organizations supporting export, as well as trade counsellors of foreign embassies participated in the event. In parallel with the thematic part during which over 30 speakers and panelists appeared, in a special ‘Business Meeting Room’ zone prearranged international trade meetings in B2B formula were held.

The Food Export Congress is the first commercial event on the Polish market which allowed its participants to gain valuable knowledge on the food market, important export directions and perspectives of the foreign trade development.

port Polish companies in export, about combining forces of Polish producers on difficult foreign markets, about perspectives and hazards connected with foreign trade, about the business risk and ‚Polishness’ which is an asset of food products on foreign markets.

The grand opening of the Food Export Congress in Warsaw was conducted by Tomasz Pańczyk, President of the Management Board of Fischer Trading Group Sp. z o.o. – pointing during his speech to a very important role of food export and the presence of Polish products on the International arena.

30 traders from foreign shopping chains from a dozen or so world countries participated in the business meetings with Polish producers of the food sector.

Producers had a splendid opportunity during the conference to establish and refresh business contacts connected with export.

The Congress was addressed to both those companies which satisfactorily carry out their export sales and those agri-food sector producers who intend to direct their trade offer to foreign customers. During thematic panels moderated by Wojciech Szeląg, a popular TV Polsat News journalist, experts discussed the issues of competitiveness of our economy, consumer and economic patriotism, promotion of Polish products. They talked about both difficult and easier foreign markets, especially the most promising ones, about the

10

Tomasz Pańczyk - CEO, Fischer Trading Group Ltd. (Food From Poland)

Monika Tyska - Deputy General Director, NSCA (KOWR)

Igor Jeliński - Managing Director CEO, VIVE Group

During presentations by experts opening

tural differences in the building of effective

the Congress, participants could hear about

relations in the export busines. Director in the

the perspectives of the development of Polish

team for brand strategy PwC – Marta Marczak

food export and Polish export hits discussed

shared her valuable knowledge on develo-

by Monika Tyska, Deputy General Director of

ping brands which are part of a given culture

the National Support Center for Agricultural.

and reflect it, and mentioned the important

Igor Jeliński, Managing Director CEO, VIVE

value of Polish origin products on the food

Group stressed how important, in business

market. She also discussed a very interesting

relations, is the communication and openness

topic regarding sector strategies, strategies ba-

to other cultures, and how to manage the cul-

sed on functional advantages and values.

Joanna Majdańska - Export Director, ZPC Vobro

The Congress was addressed to both those companies which satisfactorily carry out their export sales and those agri-food sector producers who intend to direct their trade offer to foreign customers.

Marta Marczak - Director, PwC

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FOOD EXPORT CONGRESS

25 September 2018 Warsaw, Marriott Hotel

Department of Economic Promotion in the Polish Investment and Trade Agency. During the panel moderated by Wojciech Szeląg participants discussed among other things what should be done so that Polish food brands become more recognizable in the world and whether support forms currently given by the Polish diplomacy to the food sector producers abroad are sufficient.

In the second panel, Polish food export development issues were discussed with the focus on opportunities and hazards.

The panel participants were representati-

Expert panel – „Food from Poland” Economic Diplomacy

ves of leading producer and trade organizations in Poland – Renata Juszkiewicz – President of the Polish Trade and Distribution Organization, Łukasz Dominiak – General Director of The National Poultry Council Chamber of Commerce, Andrzej Gantner – General Director of the Polish Federation of Food Producers, Wiesław Różański – President of the Union of Producers and Employers of the Meat Industry (UPEMI) and Arkadiusz Gaik - President of the Association of Polish Distributors of Fruit and Vegetables ‘Unia Owocowa’. Panelists made an assessment of the situation of the

Expert panel – Development of Polish Food Exports – Opportunities and Threats

Polish food export from the point of view of the branch organization, and set the direction of export development in the individual branches. Also touched were issues connected with protectionism in trade with the European Union countries, trade blockades, safety in production or quality systems.

Another discussion panel was connected with the topic of promotion and support of Polish food export worldwide. This very important subject for producers was discussed

by Monika Tyska, Deputy General Director of the National Support Center for Agriculture, Robert Zawadzki, Deputy Director of the

Expert panel – Promotion and Support of Polish Food Export in the World

Department of Economic Promotion in the Polish Investment and Trade Agency and Mał-

12

The first discussion panel was connected

mowski – President of the Management Bo-

gorzata Ryttel, President of the Management

with economic diplomacy and was participa-

ard of the Polish Vodka Association (PVA), Igor

Board of Maxpol Sp. z o.o. a company which

ted by Cezariusz Kwaterski – Counsellor from

Jeliński, Managing Director CEO, VIVE Group

organizes foreign trade fairs. During the di-

the Minister of Foreign Affairs, Andrzej Szu-

and Robert Zawadzki, Deputy Director of the

scussion participants wondered whether food

can become an icon of Polish export and they pondered over possibilities of even more effective promotion of Polish agri-food export abroad. The panelists also informed the Congress participants on what support of the government institutions Polish exporters of the food sector can count on.

The fourth expert panel was connected with the subject of means and possibilities of protecting against the risks in food export. The panel participants included Janusz Władyczak, President of the Management Board of Export Credit Insurance Corporation (KUKE), Rafał Szczotka, Director in a tax team of M&A,

Expert panel – Opportunities and Barriers Related to Food Export

PwC Poland, Szymon Wiliński, Director of Economic Information Development, Coface and Radosław Jarema, Managing Director of the Polish Division of the Payment Institution AKCENTA. The invited guests raised legal and tax issues connected with running business abroad, forms of safeguarding payments on the international market, and possibilities and forms of minimizing the financial risks linked with the export activity.

For another two panels we invited representatives of Polish production companies which are successfully carrying out export sales all over the world. And these included: Grzegorz Lenart, Export Direc-

Polish Exporters’ panel – Expectations, Fears, Possibilities, 1st part

tor of LOTTE Wedel Sp. z o.o., Krzysztof Koszela, Member of the Management Board, Export and Foreign Markets Development Director, Colian Sp. z o.o., Norbert Gałuszewski, Export Director of ‘Herbapol – Lublin’ S.A., Andrzej Pieczonka, Export Development Manager from the company Instanta Sp. z o.o., Edward Bajko, President of the Management Board of the Dairy Cooperative Spomlek, Jacek Lewicki, Business Development Director from the Regional Dairy Cooperative in Piątnica, Jerzy Wasilewski, Managing Director from the company Indykpol S.A. and Ewa Pruska, Fore-

Polish Exporters’ panel – Expectations, Fears, Possibilities, 2nd part

ign Trade Office Director Konspol Holding. gave Polish producers an impulse to search

The Congress participants could use the

how to use the abilities connected with the

knowledge and experience of the pane-

development of export on different world

for new sales markets and whether the Po-

lists, who talked about what mistakes sho-

markets. A stormy debate was conducted

lish food branch actually is innovative and

uld be avoided during export contacts and

on whether the Russian embargo actually

competitive on the world markets.

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FOOD EXPORT CONGRESS

25 September 2018 Warsaw, Marriott Hotel

Another conference element was the pre-

The seventh and the last discussion panel

Britain leaving the European Union and the

sentation of a very prospective market for Po-

was devoted to a very important issue – i.e.

influence of Brexit on the export of Polish

lish export – i.e. China. Michał Bielewicz, the

Brexit. The panel participants - Wiktor Sa-

products to the UK. Views were divided – for

owner of the company ForCap Co.Ltd., Mi-

wosz, President of the Manageemnt Board

part of the panel participants Brexit will have

chael Guo, President of Beske (Shanghai) Co.

of Brand Distribution, Radosław Jarema,

a positive influence inter alia on the impro-

Ltd and Eva Chen from the Purchasing De-

Managing Director of the Polish Division of

vement of the quality of export products sent

partment, Pinlive (Shanghai) Foods Co. Ltd.,

the Payment Institution AKCENTA, Tomasz

to the UK, but according to others Brexit will

talked about possibilities and ways of entering

Barańczyk, Partner, PwC, and Beata Rybicka-

pose a serious hazard for companies which

this important market, the necessity to register

-Dominiak from the National Board of Poultry

have mainly focused their export activity on

goods and forms of promotion.

Processing – discussed the scenarios of Great

Great Britain.

Michael Guo - CEO BESKE (Shanghai, China)

Michał Bielewicz - Owner of ForCap Co. Ltd.

Eva Chen - Pinlive Foods (Shanghai, China)

Expert panel – „Brexit”

14

BUSINESS B2B MEETING MEETUPS WITH POLISH

ROOM

PRODUCERS

During the conference, in a specially prepared ‘Business Meeting Room’ zone numerous and fruitful meetings between producers with the representatives of foreign shopping chains and distribution companies were held in a heated atmosphere. During the Congress, producers also had an opportunity to present export products.

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FOOD EXPORT CONGRESS

25 September 2018 Warsaw, Marriott Hotel

16

An exhibition of export products accompanied the Conference. Stands were available to visit for guests of the following companies:

17

FOOD EXPORT CONGRESS

25 September 2018 Warsaw, Marriott Hotel

POLISH EXHIBITORS

Colian Sp. z o.o.

1 Zdrojowa Street 62-860, Opatówek, Poland Export Department: Phone: +48 62 590 33 08 export@colian.pl www.colian.pl

Dan Cake Polonia Sp. z o.o.

Colian is a group of confectionery products cooperating under: Jutrzenka, Goplana Solidarność and other brands. Aggregated experiences, technologies and production potentials let Colian achieve a position of one of the biggest confectionery producers on the Polish market.

Company is constantly exploring client’s needs, keeping high quality, unique taste and nutrition values of offered products. Through participation in various development programs, effective

creation of product categories and efficient service the company wants to be perceived as an innovative and an effective partner for many years.

Dan Cake Polonia is a part of the international group that operates production facilities in

Denmark, Poland, Germany, Sweden, Norway and Bangladesh. Since 1931 Dan Cake remains 15 Transportowców Street 32-500 Chrzanów, Poland Phone: +48 32 62 63 717 Mob.: +48 601 085 777 export@dancake.pl www.dancake.pl

loyal to the best of traditional baking practices to give moments of sweet pleasure to our Customers all over the world.

Within the vast portfolio of products we offer toast breads, milk rolls, various cakes in foil,

sponge flans, tartlets and numerous sweet snacks including muffins and croissants. Innovative

production technologies, strict safety and hygiene standards allow us to cooperate with leading retail chains in Europe and other Central and East European countries.

Dan Cake remains a family owned company that uses its’ 80 years of experience to inspire

consumers with great taste of our products and lets them save time thanks to convenient solutions we offer.

Dobrowolscy Sp. z o.o.

The company’s portfolio includes smoked meats, hams, roasts and pâtés.

Traditionally Smoked and Dobrowolscy Brothers are the company’s leading Premium brands.

These cold cured meats owe their excellent taste to traditional smoking in a real smoking Wadowice Górne 93, 39-308, Poland Phone: +48 14 666 20 00 dobrowolscy@dobrowolscy.pl www.dobrowolscy.pl

chamber, the way of our grandparents. The products fraw upon traditions through their

excellent recipes taken from the rich tradition of preparing cold cured meats in the Podkarpacie Region as well as through the use of carefully selected raw material.

In response to the changing needs of consumers, the company continues to introduce new

product lines – for example, the line of the highest quality poultry products under the name KUKURYKU Premium.

The quality of Dobrowolscy products is proven not only through recognition and popularity among consumers, but also through received awards, among others: Pearl of the Market 2018; Appreciate Polish Products, Hit of FMCG market 2018.

„Herbapol - Lublin” S.A.

Herbapol-Lublin S.A., current tea market leader in Poland, was founded 67 years ago.

Drawing upon what is best in nature, it produces exceptional products bringing positive 25 Diamentowa Street 20-471 Lublin, Poland Phone: +48 81 74 88 304 fax: +48 81 74 39 670 lublin@herbapol.com.pl www.herbapol.com.pl

emotions and moments of pleasure to its consumers.

Company’s portfolio includes Herbapol and Big-Active brands.

The Herbapol brand is a perfect combination of tradition and innovation. Brand portfolio includes teas, syrups, jams, confitures and other jam products.

Big-Active is known for exotic fruit mixed teas with unique flavor combinations, black teas, high quality and very good taste.

Things have changed in the last several decades. However, Herbapol-Lublin S.A. continues to

use only the best and natural ingredients for unique tasting experience and seek innovative solutions to maintain its leadership position.

Indykpol S.A. The Indykpol group of companies is Poland’s largest organisation of poultry companies 3 Jesienna Street 10-370 Olsztyn Phone: +48 89 52 62 222 sekretariat@indykpol.pl www.indykpol.pl

specialising in the production of turkey fodder and turkey poults, turkey fattening and the production and sale of turkey meat and turkey products.

Indykpol strives to provide its customers with the widest possible range of high-quality, branded turkey products. Thanks to the control of production processes, from feed and poults

to store shelf, the company can take full responsibility for the quality and safety of our products.

Indykpol is a modern Polish brand that offers turkey meat products that have unique properties when compared to other types of meats.

– EXPORT CONGRESS Konspol Holding Sp. z o.o.

Konspol, a Polish family company present at the market for over 35 years. With all our passion

and experience we produce perfect cold meats and convenience products, based on traditional recipes and supported by modern technology.

Carefully selected Polish raw material and its perfect quality guarantee production of goods which

delight customers in Poland and abroad. The main export targets of Konspol Group are Great Britain, Finland, Denmark, Switzerland, The Netherlands, Slovakia, Slovenia, Germany and Japan.

Within 35 years Konspol has built powerful group of four companies: Pasz Konspol, Konspol Bis,

Konspol Holding and Trans Konspol. Thanks to vertical integration it is possible to control the whole production process, from feed to the final product bought by the customers.

40 Grottgera Street, 33-300, Nowy Sącz, Poland Phone: +48 18 449 55 64 39 Poznańska Street, 62-400, Słupca, Poland Phone: +48 63 274 21 00 www.konspol.com.pl

In the production processes we do not use ingredients containing GMO and in production of feed we use NON AMAZON soya.

Lotte Wedel Sp. z o.o.

Wedel is the oldest chocolate brand in Poland, providing pleasure to consumers with its

products for over 160 years. Emil Wedel was an unwavering optimist who infected others with his attitude.

Since 2010 Wedel has been part of the Japan-based Lotte Group, an international company founded in 1948 and initially focused on the chewing gum market.

The Wedel brand means flavor and superior quality chocolate with an intense, familiar taste.

This recognizable, deep flavor of chocolate has been winning rankings for the most consumer-

recommended brand in Poland for years. Anticipating customer expectations, Wedel continues to expand its portfolio, with international availability as one of the focus areas. Wedel sweets

28/30 Zamoyskiego Street 03-801 Warsaw, Poland Phone: +48 22 670 77 00 export@wedel.pl www.wedel.com

are currently exported to Great Britain, USA, Canada, Germany, Kuweit, Algeria, Australia and

many other countries. Wedel’s products are gaining more and more fans abroad, and the brand continues to expand its markets.

Grupa Maspex Sp. z o.o. Sp. k.

Maspex Group is the clear market leader in the production of juices, nectars and soft drinks in Poland, the Czech Republic and Slovakia, and the main producer in Hungary, Romania, Bulgaria and Lithuania. It is also the leading producer of instant products (cappuccino, cocoa, coffee creamer, instant tea). Moreover, it is the leader on the pasta market in Poland and the main

manufacturer in Romania. Also, it ranks leader market position of jams, ketchups and sauces

and is a leading manufacturer in the segment of ready meals and processed vegetable in Poland. The company is also a leading player in the water market in Romania.

37 Legionów Street, 34-100 Wadowice, Poland Phone: +48 33 873 10 75 export@maspex.com www.maspex.com

In 2017 the consolidated revenues from sales of Maspex Group amounted to over 1 bln EUR.

Thanks to family passion, knowledge, and an innovative look at the meat industry, Tarczyński

Tarczyński S.A.

company has been supplying both the Polish and foreign tables with meat products of the highest quality and unique taste for over 25 years. Tarczyński company, as the undisputed

leader in the production of kabanos sausage, responds to the rapidly growing market of meat snacks by offering impulse variants, such as Kabanos Na Raz – Pork Meat Stick or Kabanos Mini

GO! 25g. Due to the growing export sales, we decided to create the SNACK IT brand, which

refers to the snack form of our products and is easier to remember for foreign consumers.

Another category of meat products, to which we pay special attention are Frankfurters. Due to their attributes – high meat content, functional packaging, and taste qualities – they have been

Ujeździec Mały 80 55-100 Trzebnica, Poland Phone: +48 71 312 12 83 fax: +48 71 310 30 73 export@tarczynski.pl www.tarczynski.pl

appreciated by consumers for years.

It is the high quality and unique taste that determine the popularity of the Tarczyński and SNACK IT brand products.

ZPC VOBRO Wojciech Wojenkowski Vobro’s Confectionery Factory was founded in 1986 in Poland. Vobro’s mission is to fully

satisfy Customers’ needs by producing high quality and safe confectionery products.

Vobro’s product range is made up of over 100 chocolate confectionery products (pralines and chocolate sweets), jellies. Among Vobro’s best sellers are dessert chocolates filled with

cherries in liqueur, a selection of perfectly ripe, flawless cherries, bathed in liqueur and packed in luxurious dark chocolate.

78 Podgorna Street 87-300 Brodnica, Poland Phone: +48 56 493 28 51 export@vobro.com.pl www.vobro.pl

FOOD EXPORT CONGRESS

25 September 2018 Warsaw, Marriott Hotel

During the ‘Food from Poland’ evening Gala we presented over 50 awards of ‘Polish Food Export Awards’ and a title of ‘Ambassador of Polish Food Export’ – to the most important Polish companies successful in the export of food products and promoting Poland and Polish products on the international arena. Among laureates there were also government institutions and organizations supporting food export.

POLISH

FOOD EXPORT AWARDS

Andrzej Pawelczak, Public Relations Director Animex Foods Sp. z o.o. Sp. k.

Barbara Wieczorek, Export Director Grupa Maspex Sp. z o.o. Sp. k.

20

Katarzyna Stalska-Zygadło, Export & Sales Director Sokołów S.A.

Małgorzata Cebelińska, Trade Director Diary Cooperative MLEKPOL

Michał Czerniachowicz, Export Director Tarczyński S.A.

Anna Wierzbicka, Key Account Manager Foodcare Sp. z o.o.

Krzysztof Koszela, Director International Market Development, Board Member Colian Sp. z o.o.

Łukasz Zając, PR Manager Superdrob S.A.

ORGANISER

MEDIA SUPPORT

STRATEGIC PARTNER

CONTENT SUPPORT

Grzegorz Dziocha, Export Director Polmlek Group

Jerzy Wasilewski, Executive Director Indykpol S.A.

Szymon Gruchalski, Sales Manager Konspol Holding Sp. z o.o.

Andrzej Pieczonka, Export Development Manager Instanta Sp. z o.o.

Grzegorz Lenart, Export Director Lotte Wedel Sp. z o.o.

Agnieszka Ufel, Export Manager ZM Henryk Kania S.A.

Edward Bajko, President of the Board Dairy Cooperative Spomlek

Wojciech Miłoś, Export Director Mieszko S.A.

Damian Wrona, Export Director ZM Łuków S.A.

Norbert Gałuszewski, Export Director „Herbapol - Lublin” S.A.

Katarzyna Gwadera, Export Director Bakalland S.A.

Joanna Majdańska, Export Director ZPC Vobro

21

22

Robert Rudnicki, President of the Board FC „Pszczółka” Sp. z o.o.

Katarzyna Bojanowicz, Export Director Zbyszko Company S.A.

Urszula Drabik, President of the Board ZPC Śnieżka S.A.

Jacek Lewicki, Business Development Director OSM w Piątnicy

Julia Piasecka, Coowner BiFIX Wojciech Piasecki Sp. j.

Marcin Mżyk, Export Director Dan Cake Polonia Sp. z o.o.

Elżbieta Bąkiewicz, Export Director Bogutti Sp. z o.o.

Grzegorz Zych, Vice-President of the Board Dobrowolscy Sp. z o.o.

Maria Brzeszczak, Senior Export Manager Sante A. Kowalski Sp. j.

Patrick den Bult, Vice-President of the Board Oshee Polska Sp. z o.o.

Jan Gaweł, President of the Board Sertop Sp. z o.o.

Agata Karoń, Export & Sales Development Acting Director Virtu Production Sp. z o.o.

Magdalena Piestrzyńska-Książek, CEO Majami Sp. z o.o.

Michał Antoniuk, Export Manager Reydrob Sp. z o.o.

Wiktor Sawosz, President of the Board Brand Distribution

Małgorzata Ryttel, President of the Board PPH Maxpol Sp. z o.o.

Monika Tyska, Deputy General Director National Support Centre for Agriculture

Robert Zawadzki, Deputy Director Polish Investment & Trade Agency

Łukasz Dominiak, General Director The National Poultry Council

Wiesław Różański, President of the Board UPEMI

Andrzej Szumowski, President of the Board Polish Vodka Association

POLISH

FOOD EXPORT AWARDS

Monika Jonczak, Marketing Director Polish Federation of Food Industry (PFPZ)

Katarzyna Oponowicz, Head of the Office Polish Meat Association

PANTONE 287 CVC PANTONE 2925 CVC PANTONE 362 CVC

KOWR National Support

Centre for Agriculture

23

CONGRATULATIONS! Among the laureates of ‘Polish Food Export Awards’ are: Mlekovita Group, Animex Foods, Maspex Group, Sokołów Group, Mokate Group, Dairy Cooperative ‘MLEKPOL’, FoodCare, Colian Group, Superdrob, Polmlek Group, Graal, Indykpol, Konspol Holding, Wawel, Instanta, Lotte Wedel, Tarczyński, Meat Plant Henryk Kania, Dairy Cooperative Spomlek, Mieszko, Meat Plant Łuków, Drosed, Herbapol – Lublin, Bakalland Group, Confectionery Production Plant Vobro, Candy Factory ‘Pszczółka’, Zbyszko Company, Confectionery Industry Plant Śnieżka, Regional Dairy Cooperative in Piątnica, Bifix, Dan Cake Polonia, Bogutti, Dobrowolscy, Sante, OSHEE Poland, Sertop, Virtu, Majami, Argo, Cedrob, Dega, Rolnik, Reydrob, Seko, Brand Distribution Group, PPH Maxpol, National Support Center for Agricultural, Polish Agency of Investment and Trade, The National Poultry Council - Chamber of Commerce, Union of Producers and Employers of the Meat Industry (UPEMI), Polish Vodka Association (PVA), Polish Federation of Food Producers – Union of Employers, Polish Meat Union.

Polish Food Export Awards are presented for achievements in food export and promotion of Poland and Polish products in the global market.

24

FOOD EXPORT CONGRESS The Food Export Congress is the biggest commercial branch event in Poland gathering the biggest exporters of the agri-food sector, organizations, institutions and representatives of foreign distribution companies and shopping chains.

POLISH

FOOD EXPORT AWARDS

25

STATISTICS

POLISH FOREIGN TRADE IN AGRI-FOOD PRODUCTS The year 2017 saw further growth in turnover of Polish foreign trade in agri-food products. The growth rate of the value of exports was higher than of imports, which affected an increase in the positive trade balance. The growth of exports was fostered by a favourable situation on the markets of Poland’s major trade partners, as well as improved competitiveness of domestic export products.

grew by 12%, to EUR 27.3 billion. This means

Fig. 1. Polish foreign trade in agri-food products 30

continuation of the growing trend in foreign sales, observed since Poland’s access to the

25

EU. The expenses for imports grew as well, to EUR 18.9 billion (up by 9.5%). The positive

20

balance of foreign trade amounted to EUR 8.4 billion, 19% higher than in 2016. As in the

15

previous year, the share of agri-food products in the total value of Polish exports was 13%.

2017 saw growth in foreign trade turnover.

Agri-food products were primarily exported from Poland to the EU market. The value of exports of such goods to the European Union

10 5 0

4.0 3.6 5.2 4.4 7.1 5.4 8.5 6.4 10.1 8.1 11.7 10.3 11.5 9.3 13.5 10.9 15.2 12.6 17.9 13.6 20.4 14.3 21.9 15.1 23.9 16.1 24.3 17.3 27.3 18.9

Compared with 2016, the value of exports

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Countries in 2017 amounted to EUR 22.3 billion, 12% higher than the year before.

The share of EU countries in Polish agri-food exports amounted to 81%, as in 2016.

28

EXPORT

IMPORT

BALANCE

Source: a study by the Bureau of Analyses and Strategies of the National Support Centre for Agriculture, based on data of the Ministry of Finance, 2017 – preliminary data of the Central Statistical Office.

STATISTICS Fig. 2. Geographical structure of Polish agri-food exports in 2017

Export to other non-EU countries incre-

USA

Other countries

2%

ased from EUR 3.3 billion to EUR 3.8 billion

Great Britain

12%

(up by 13%). The largest recipient among

9%

CIS

5%

these countries was the USA to which EUR Netherlands

6%

Germany

24%

Italy

6%

EUR 27.3 billion

Czech Republic

EUR 22.3 billion

5%

France Other EU countries

10%

EU

The agri-food products which generated the most revenue on exports in 2017 included: dairy products (EUR 2,078 million,

5%

including cheese and curd – EUR 740 million), poultry meat and offal (EUR 1,946

Hungary

3%

2% Lithuania Romania Belgium 2% Slovakia 2% 2% 2%

81%

sold (a 40% increase).

Spain

3%

Denmark

523 million worth of agri-food products were

million), fish and preparations (EUR 1,895 million), bread (EUR 1,507 million), beef (EUR 1,387 million), chocolate products (EUR 1,358 million), meat preparations (EUR 1,065 million), pork (EUR 966 million), fre-

Source: a study by the Bureau of Analyses and Strategies of the National Support Centre for Agriculture, based on preliminary data of the Central Statistical Office.

exports of cigarettes (EUR 2,590 million).

The total value of exports of these products

Live animals, meat and preparations

15%

Alcohol

in 2017 accounted for 60% of the total value

21%

1%

of agri-food exports.

Fruit and vegetable juices

In 2017, exports of poultry meat and offal

2%

(CN 0207) from Poland reached a level of 1.1

Oilseeds, vegetable fats

million tons and EUR 1.9 billion (in both ca-

2%

Coffee, tea, cocoa

Cereal grain and preparations

EUR 27.3 billion

3%

12%

Fruit (including nuts) and preparations

7%

Export of beef and veal in 2017 (CN 0201 and 0202) amounted to 401,000 tons, which reached a level of EUR 1,4 billion, higher by

Vegetables and preparations Fish and preparations

ses, 9% more than in 2016).

was 11% higher than in 2016, and their value

5%

5%

(EUR 602 million), wheat (EUR 500 million).

Significant proceeds were also recorded from

Fig. 3. Commodity structure of Polish agri-food exports in 2017 Other

sh vegetables (EUR 624 million), fresh fruit

Tobacco and tobacco products Dairy products

8%

Sugar and confectionery products

11%

8%

Source: a study by the Bureau of Analyses and Strategies of the National Support Centre for Agriculture, based on preliminary data of the Central Statistical Office.

18%. Export of pork (CN 0203) from Poland in 2017 rose by 10% in comparison with 2016, to 479,000 tons, and the value increased by 21%, to EUR 966 million.

In 2017, Poland exported 380,000 tons of meat preparations3, 16% more than in 2016, with a 12% higher value of EUR 1,065 mil-

Germany has remained the main trade

to the Russian Federation1 was EUR 463 mil-

lion. The year 2017 was characterized by fur-

partner of Poland. In 2017, exports to this

lion, 23% higher than the year before. The

ther growth of revenue from sales of cereal

country were 18% higher than the year befo-

value of exports to Ukraine2 increased by

grain and preparations. However, the rate

re, totalling EUR 6.5 billion. Thus, Germany’s

24%, to EUR 404 million. Among the CIS co-

of this growth was slight. In total, cereal pro-

share in the value of agri-food exports from

untries, increased proceeds were also recor-

ducts sent outside Poland were worth EUR

Poland grew by 1 pp, to 24%.

ded for exports to Kazakhstan (up by 18%),

3.3 billion, 2% more than in 2016.

Export of agri-food goods to the members

Moldova (24%) and Kyrgyzstan (40%). Lo-

In 2017, 4.9 million tons of cereal grain4

of the Community of Independent States in-

wer revenues were obtained from agri-food

was exported (24% less than in the previo-

creased by 10% in 2017, standing at EUR 1.3

exports to Belarus. Their value was EUR 296

us year), reaching a value of EUR 858 mil-

billion. The value of agri-food products sold

million, 12% lower than in 2016.

lion (20% less). The main cereal exported

The main products exported to the Russian Federation included: bakery and chocolate products, vegetable preparations, sugar syrups and fruit juices.

The main products exported to Ukraine included: chocolate products, poultry meat and offal, sugar syrups, coffee, animal feed, vegetable preparations, and apples.

3 Meat preparations under the codes CN 0210, 1601, 1602.

4 Excluding rice.

1 2

30

STATISTICS

included wheat (57% of the volume), maize

Fig. 4. Geographical structure of agri-food imports to Poland in 2017

(24%) and rye (8%). The export value of cereal and flour preparations in 2017 rose by 13%, to nearly EUR 2.5 billion.

The Polish dairy industry experienced re-

Ukraine

Argentina

3%

4%

5

Other countries

Norway

2%

Netherlands

11%

10%

Spain

5%

Germany

cord-breaking revenues from dairy exports in

25%

2017. In total, the value of exports of dairy products in 2017 stood at a level of EUR 2.1

EUR 18.9 billion

billion, higher by 32% than the year before.

Belgium

5%

EUR 15.4 billion

5%

The volume of exports of vegetables 6

Italy

4%

Other EU countries

and vegetable preparations in 2017 re-

France

6%

ached a level higher by 2% than in 2016, totalling 1.7 million tons. Proceeds from

4%

Sweden

Lithuania

foreign sales of this commodity group

2%

EU

81%

amounted to EUR 1.5 billion, recording a

Slovakia

2%

2%

tons the year before. The value of exports rose by 3%, to EUR 1.3 billion.

Source: a study by the Bureau of Analyses and Strategies of the National Support Centre for Agriculture, based on preliminary data of the Central Statistical Office.

Fig. 5. Commodity structure of agri-food imports in 2017 Fruit and vegetable juices

Apples have a dominant position in Polish fruit exports . In 2017, the volume 8

of apple exports reached 991,000 tons, which was 9% lower than in 2016. Ho-

Alcohol

of these fruit increased by 6%, reaching a level of EUR 337 million.

15%

Other

Live animals, meat and preparations

15%

21%

15%

Tobacco and tobacco products

Fish and preparations

1%

wever, due to an increase in transaction prices of apples, the value of foreign sales

12%

Feed products (excluding oil cakes)

2%

EUR 18.9 billion

Oil cakes

Fruit (including nuts) and preparations

2%

IMPORTS OF AGRI-FOOD PRODUCTS TO POLAND The value of Polish imports9 of agri-food products in 2017 reached EUR 18.9 billion compared with EUR 17.3 billion in 2016 (an increase by 9%). As in the previous years, the EU countries were Poland’s main trade partners in imports. In 2017, agri-food pro-

4%

3%

3%

3% growth. 1.7 million tons of fruit and land in 2017, compared with 1.9 million

Czech Republic

Great Hungary Britain

7

fruit preparations were exported from Po-

Denmark

11%

Dairy products

3%

Vegetables and preparations

Cereal grain and preparations

5%

Sugar and confectionery products Coffee, tea, cocoa 5%

7%

Oilseeds, vegetable fats

8%

8%

Source: a study by the Bureau of Analyses and Strategies of the National Support Centre for Agriculture, based on preliminary data of the Central Statistical Office.

ducts with a total value of EUR 15.4 billion were imported to Poland from the EU (compared with EUR 14.2 billion in 2016). The share of the EU member states in the total value of agri-food imports to Poland dropped by 0.6 pp in comparison with 2016, reaching 81.4%.

The agri-food products, the imports of which generated the highest expenses in

parations, as well as fruit and preparations

Apples have a dominant position in Polish fruit exports. In 2017, the volume of apple exports reached 991,000 tons.

2017 included: live animals, meat and preparations (EUR 2,493 million), fish and preCereal preparations under the codes CN 1101–1104, 1107, 1109, 1901–1905.

Including mushrooms.

Including nuts 8 Apples: code CN 0808 10.

9 With regard to individual countries and groupings, imports were calculated by country of dispatch.

(EUR 1,957 million each), cereal grain and preparations (EUR 1,369 million), oilseeds and vegetable fats (EUR 1,290 million), as well as coffee, tea and cocoa (EUR 1,281 million). In 2017, total expenses on imports of the products mentioned above accounted for 55% of the value of imports of agri-food products.

National Support Centre for Agriculture

5 6

7

31

CHINESE MARKET

TRADE FAIRS IN CHINA – A STOP BEFORE A TRADE JOURNEY, PRECEDED BY LONG PREPARATIONS Trade fairs are the most efficient and, despite appearances, the cheapest way to gain a Chinese customer. The success largely depends on good preparations. However, being “well-prepared” for the fair is a much wider concept than we think compared to the exhibitions in Poznań, Cologne or Paris.

Michał Bielewicz Owner of ForCap Co. Ltd.

application for brand protection should prefer-

package sizes and sales channels – in order to

ably be lodged directly to the China Trademark

make right decisions concerning the selection

Office. The most important thing is that the ap-

of products for the “Chinese offer” and to pre-

plication should be accepted before you reveal

pare well for the fair. By “selection of prod-

your intents of trade in the Middle Kingdom to

ucts”, I mean not just the products themselves

the public. The priority of application is tanta-

but the marketing, packaging and its size, de-

Currently, China is among the most attrac-

mount to the priority of consideration thereof,

pending on the needs and conditions of the

tive markets for European food manufacturers,

yet, of course, the application alone does not

target distribution channels.

despite the fact that the Chinese market is cu-

guarantee successful registration. This is condi-

In China, foodstuffs are usually sold in trade

linarily different. This can make the demand

tioned by an absence of previous applications

channels analogous with the Polish ones.

for individual products unobvious, which,

for protection of the same or a very similar

However, from the viewpoint of preparation, it

however, does not mean it does not exist.

brand in a given product class.

is worth mentioning two of them. The first one is the online channel, growing at an unnatu-

With a large dose of certainty, one can state it does exist – in the HoReCa sector, if not in the retail one.

REGISTER YOUR BRAND BEFORE SOMEONE ELSE DOES

34

PRODUCT PREPARATION

rally quick pace of 30% y/y (2017/2016). This

In many cases, traditional Chinese foodstuffs

is currently one of the most significant trade

on a shop shelf differ from the Polish ones. The

channels in China. The other one is chain con-

differences include the form, composition,

venience stores (CVS) – a channel recording

raw materials and packaging. It is good to an-

growth of more than 10% y/y (2017/2016).

The first step every entrepreneur should do is

alyze the local market before starting the trade

Such stores prefer products with a very high

to obtain protection for their brand in China. An

– the products from “Chinese shelves”, their

rotation and a good value-for-money ratio.

CHINESE MARKET

However, the most conspicuous difference

36

PRODUCT CERTIFICATION

las may spell failure for the project and shrink potential business opportunities.

between the Polish and Chinese shelf is the

China, like every country in the world,

size of unit packages. In China, they include

has its own food-related product standards.

During each food import to China, as a

versions from mini and small, through me-

In Poland, we are bound by our domestic

part of customs clearance, product samples

dium, to gift packs containing several basic

regulations, and these, due to our EU mem-

are subject to testing, including laboratory

packages. The smallest ones are preferred by

bership, comply with the standards in oth-

tests, for conformity with the local norms. If

CVSs and internet stores distributing them as

er member states. We have got used to the

a non-conforming product fails to pass cer-

product samples. Medium and large packages

convenience this brings. Exports to the UK

tification before the first import and an un-

are addressed to both online and traditional

or Romania do not require many formalities

aware producer sends it to China, it will not

stores, while the largest ones, gift packs, are

connected with the product. Export depart-

be authorized for marketing. The importer

very often displayed by traditional stores. Re-

ments experienced in sales to communi-

will have to send the shipment back or dis-

duction of unit package sizes serves two more

ty markets forget quite often that different

pose of the product. The database of the CIQ

functions: reduction of the transaction price

regulations may be binding outside the EU.

(the Chinese border authority responsible for

and formatting the product for “one-off” con-

This is exactly the case in China. For entre-

quality testing of imported products and issu-

sumption. The former is of considerable sig-

preneurs, this means one should make spe-

ance of trade authorizations) will record this

nificance in the case of imported and more

cial efforts to check if our product would be

fact as a so-called “black record”. This phrase

expensive goods, whereas the latter results

admitted for import in China, and modify it

probably captures the essence of the matter

from weather conditions. Many unconsumed

accordingly if necessary.

most accurately. For a producer, this means

products lose their properties some time af-

The Chinese food safety law has been

that the following shipments of his goods will

ter opening – e.g. crispy cookies lose their

strongly evolving in the recent years, includ-

be subject to particularly meticulous testing.

crispiness, becoming limp due to moisture ab-

ing definition of new product categories, new

The importer will be controlled more strin-

sorption. The market requires collective boxes

lists of authorized food additives, as well as

gently as well, regardless of which producer

made of very durable cardboard. This is the

threshold values of individual substances in

it will buy the product from. This results from

logistic reality. Moreover, products are often

a product. Formally, the law does not oblige

the local law, obliging the importer to verify

kept in collective carton boxes on the sales

a producer to perform certification of prod-

the product and the producer. In such a case,

floor due to excessive rental costs or mainte-

ucts in China, yet those not complying with

being in the limelght makes future customs

nance of storage area at a shop.

the standards cannot be imported. In oth-

clearances very difficult.

Before arriving at the fair, it is worth de-

er words, strategically-thinking producers

Quite often, Chinese customers ask at the

veloping the assumptions, visualizations and

should examine their products for conformi-

fairs whether the product has been certified.

samples of smaller product formats as well as

ty with the local norms appropriate for each

When answering, one should keep in mind

their collective packages. Your stand will sure-

of them. I definitely recommend such action,

this is a question about certification in China

ly be visited by traders looking for different

even for the simplest products. Arrival to a

in accordance with the local standards. It is

product formats.

fair without certification of individual formu-

crucial that people from export departments

CHINESE MARKET

During the fair, Chinese customers will be interested in the producer’s plans in China – how many customers it intends to have in China, how it would manage the sales channels, how it is going to protect the business of its customers, what sales value it expects, what shelf prices it foresees, what are its marketing plans for China. understand the specific nature of Chinese

CP, IFS, etc.), information on the company’s

use them to check if the entrepreneur knows

formalities and should not give wrong an-

market position in Poland, the export mar-

the Chinese rules and if it has already pre-

swers just for the sake of quick customer ac-

kets (an ideal catalogue would include pho-

pared appropriately for the game.

quisition. Falsely assuring a customer that you

tographs of shelves from different countries

When going to a fair, a producer has to

hold a certificate may cause future problems

with the company’s products), data on the

solve one more issue, which, despite appear-

at a port and related high financial losses.

products and unit packaging versions, photo-

ances, is far from insignificant – namely, trade

Holding of documents certifying the con-

graphs of collective packages for the Chinese

samples. A trade stand should be rich in sam-

formity with the parameters of individual

market, full logistic data, loading information

ples. Visiting customers will gladly taste the

standards is not just a good practice for a

in the versions of bulk loading as well as 20-ft

product to develop an opinion and share it as

producer but a positive signal to the market

and 40-ft container pallets.

early as the stage of conversation. Many cus-

that the producer is aware of the existence

Ensuring of Chinese-speaking trade stand

tomers prefer to receive samples by courier

of local norms, has acquainted itself with

personnel is a must. It is a grave mistake to

after the fair, to avoid carrying them around

the elementary issues related to imports to

assume that fairs are visited by English-speak-

when visiting the halls and later moving

China, and has a serious approach to this

ers. Many importers have English-speaking

through railroad stations or airports. Here is

matter. It could be said that holding prod-

trader team. However, due to the size of

when the producer faces another challenge:

uct certificates is a Key Selling Point for the

fairs, they are often supported by low-skilled

how to organize local storage of samples and

acquisition of an indirect customer, i.e. an

freelance agents whose task is to verify the

possibilities to send them at the customers’

importer/distributor.

offers from the entire fair and to acquire di-

request after fairs. If one lacks such a possi-

rect contacts.

bility, one should make an appointment with

TRADE FAIRS

During the fair, Chinese customers will be

the customer to collect the samples on the last day of the fair.

An element worth special attention at the

interested in the producer’s plans in China

fair is the product catalogue. When coming

– how many customers it intends to have in

To sum up – being well-prepared for

to China for a trade fair, you should have it

China, how it would manage the sales chan-

exhibition at a trade fair is an excellent

translated into Chinese, possibly in a bilingual

nels, how it is going to protect the business

opportunity to have your brand registered

version with English. Preferably, it should be

of its customers, what sales value it expects,

in China and to audit your offer for a new

formatted for this market, including the com-

what shelf prices it foresees, what are its mar-

market. This will make your opportunities

pany’s history, good photographs of the com-

keting plans for China. A lot depends on the

for success much higher than when com-

pany’s plant, quality certificates (ISO, HAC-

right answer to these questions. The Chinese

ing “headlong”.

ABOUT THE AUTHOR: Michał Bielewicz – manager, advisor, expert. He has been living in Shanghai since 2006, with a break between 2008 and 2010. An author of the book “A Sweet and Sour Road to Chinese Tables. A Recipe for Success for Polish Food Companies”. Co-founder of the official Polish-Chinese Chamber of Commerce in China, currently in the process of registration. Co-organizer and treasurer of a community Polish School in Shanghai.

37

INTERVIEW

Grzegorz Lenart, Export Director at LOTTE Wedel discusses top export products, strategy concerning launching new ones and future plans for product range development. account local tastes and preferences. Wedel’s classic products, such as Ptasie Mleczko® or Torcik Wedlowski, have won the hearts of our eastern neighbours, as well as the Russian-speaking diaspora all across North America. Wedel’s Baryłki, on the other hand, enjoys unflagging popularity in the Balkans and Germany.

Which countries are the largest recipients of Wedel confectionery?

Currently, key markets for LOTTE Wedel are the United States, Can-

How important are exports in Wedel’s business?

ada and the United Kingdom. Of most importance to us are countries

The Polish market is the main business area of Lotte Wedel, but

with a large Polish diaspora, as well as Eastern European countries.

we also focus on enabling consumers from abroad to discover the

It is worth stressing we do not reach only Polish stores – as is often

excellent quality of our products. We invest in increasing produc-

believed – but also widen distribution in cooperation with local sales

tion capacities, since the market demand for our products is growing

networks.

higher. Predictions foresee that revenues from the worldwide sales of confectionery will increase to $232 billion in 20221. Therefore, we ex-

The quality of products matters very much to customers.

pect stable development at LOTTE Wedel and further strengthening of

Wedel can boast it, but do you modify your recipes

our position as Poland’s most popular chocolate brand, as well as our

nevertheless, to meet the current trends and expectations

place among the top three chocolate manufacturers in Poland, but we

of foreign customers?

also see much potential in the development of our export activities.

We rely on the recipes of E.Wedel products sold at home. We be-

This year, export accounts for approx. 10% of the company’s sales,

lieve their quality and uniqueness will make them noticed by foreign

and further growth is expected.

consumers who will reach for them on a regular basis.

Currently, sweets of your brand are present in 60 countries.

What products enjoy the most popularity abroad?

Do you plan to enter new markets?

The export sale hits include Ptasie Mleczko®, Torcik Wedlowski,

Wedel’s products can be found in more than 60 countries, including

Baryłki, Pawełek candy bars, dark and filled chocolates.

Australia, New Zealand, Russia, Ireland, Germany, the Netherlands, Bosnia, Greece, Kosovo, United Arab Emirates, Qatar, Mexico and

To every consumer, confectionery is primarily pleasure,

Ukraine. Currently, our key markets are the United States, Canada and

so what is your policy introducing new products? Do you

the United Kingdom. New countries to which we export our products

attempt to surprise your customers on a regular basis and

include Russia, Ukraine, Kosovo, the Philippines, Chile, and Brazil. As

do foreign customers expect you to do it?

a part of the promotion of our brand abroad, we attend internation-

We constantly observe the trends and attempt to plan our portfolio

al food fairs, such as Anuga in Cologne, ISM in Cologne, Gulfood in

in such manner as to make it as diverse and as innovative as possible.

Dubai, SIAL in Paris, Alimentaria in Barcelona, and FHA in Singapore.

The confectionery market in Poland is highly fragmented between international and domestic manufacturers. This creates much room for

Wedel is Poland’s oldest chocolate manufacturer brand,

portfolio diversification and introduction of new products for which

such products as Ptasie Mleczko® or Torcik Wedlowski

the consumers look and to which they are open. These products are

are classics loved by Polish customers. How is your

the driving force for the development of categories, therefore, the key

confectionery received by foreign customers?

players are obliged to incessantly develop new solutions and quickly

When preparing an offer for foreign markets, we have to take into

respond to or even anticipate the needs.

Source: http://www.pkobp.pl/media_files/7ffa8370-acac-42a5-a45e-0c80e0b8cc51.pdf

1

40

INTERVIEW

Recently, we have entered categories that are completely new to us, which I believe to be a highly prospective direction of development.

Production within new categories requires us to adapt solutions to the emerging challenges and to invest in technology. Quality and innovativeness are of crucial importance on the chocolate market. Therefore, on the one hand, we are concerned with top-quality raw materials – what makes us stand out includes the use of cocoa beans from Ghana, giving our chocolate a distinct taste, preservation of traditional reci-

In response to the increasingly common trend of functional food, we are introducing a new line of dark chocolates in which individual bars stand out with the content of Ghanaian cocoa extremely fit for chocolate

pes (Jan Wedel created the excellent Ptasie Mleczko® foam recipe in 1936!); on the other hand, we look for new solutions, attractive

other novelty is the TAK PROSTO line of functional candy bars, based

to younger consumers; examples include the decorated Ptasie Mlec-

on sesame and Wedel dark chocolate as well as delicious and healthy

zko®, Czekotubki chocolate tubes or Wedel creams.

additions, such as cranberry, quinoa, sunflower or pumpkin seeds.

With their ingredients, TAK PROSTO bars are a natural source of mag-

What sweet surprises can we expect soon?

nesium, fibre and unsaturated fats, and comprise a perfect proposal for

In response to the increasingly common trend of functional food,

a delicious snack. Since July, the Żabka chain of stores offers Wedel’s

we are introducing a new line of dark chocolates in which individual

Ptasie Mleczko® Waniliowe vanilla ice cream, a ground-breaking

bars stand out with the content of Ghanaian cocoa extremely fit for

product, first of its kind in our portfolio. Creating its recipe, we strove

chocolate. For enthusiasts of confectionery, we have created “Lekko

to make the ice cream capture the taste and appearance of the classic

Gorzka” (Light Dark chocolate) with a 50% cocoa content, “Gorzka

Ptasie Mleczko® foams. We have put all effort to make the ice cream

Klasyczna” (Classic Dark chocolate) with 64% cocoa for slightly more

and its chocolate coating complement each other perfectly, creating a

daring consumers, and “Mocno Gorzka” (Strong Dark chocolate) with

unique entirety. Wedel also means jellies and candies from the chil-

a 80% cocoa content for those searching for strong taste sensations. All

dren’s offer, as well as limited editions of our bestsellers, such as the

chocolates from this line are a natural source of magnesium. We are

summer version of the Ptasie Mleczko® foams: mango and coconut

also developing our offer in the area of jellies and candies – recently,

covered with white chocolate.

we introduced Acid Frogs and Fruit Chameleons – featuring natural aromas and additions of fruit juices, with no artificial colouring. An-

Thank you

ABOUT LOTTE WEDEL: LOTTE Wedel is a company with almost 170 years of tradition. Thanks to its rich experience and expertise, it is appreciated for its craft in creating top-quality chocolate. As the strongest chocolate brand in Poland, it brings the consumers joy from the intense and deep taste of chocolate. Wedel’s portfolio includes such confectionery products as Ptasie Mleczko®, Mieszanka Wedlowska candy mix, chocolates, cookies, wafers, candy bars and Torciki Wedlowskie wafer cakes, as well as jellies and candies. Since September 2010, Wedel has been a part of the Japanese LOTTE Group, an international corporation established in 1948. Currently, the Group is active in various areas of business, including the sectors of food, confectionery, trade, travel and tourism, chemical, the construction and financial market.

41

One of the largest Polish food companies in Central and Eastern Europe.

SALES REVENUES (2017) – MORE THAN 1 BILLION EUR FOREIGN SALES – 35% OF TURNOVER OF MASPEX GROUP

SALES TO OVER

50 COUNTRIES • 15 production plants and logistic centers in Poland and abroad (purchase of raw materials at 7 of them).

• Leading producer of juices, nectars and soft drinkis in Poland, Czech Republic, Slovakia, and one of the biggest in Hungary, Romania, Bulgaria and Lithuania.

• Front runner in instant products production (cappuccino, instant hot chocolate, cocoa, coffee creamer and instant tea) in central and eastern Europe.

• Leader on the pasta market in Poland and the main manufacturer in Romania.

• Leading producer of jams, ketchups and sauces.

• Main manufacturer of ready meals and processed vegetables in Poland.

• Producer of most frequently selected vitamins and dietary supplements in Poland.

EMPLOYING ALMOST 7200 PEOPLE

Juices, nectars, soft drinks and water

Pasta and cereal products

Instant products

Dietary supplements

Vegetable and fruit products, including: jams, ready meals, tomato products, meal additives

INTERVIEW

Barbara Wieczorek, Export Director at Maspex Group talks about company’s export history, goals and challenges; company’s development plans, new investments and most popular products sold on foreign markets. it was joined by Rio Bucovina, the vice-leader of the Romanian water market. Our latest acquisition abroad has been the purchase of Velingrad natural mineral water in Bulgaria.

Today, our products reach more than 50 countries worldwide and are available on all continents except Antarctica. They hold top positions on markets in many countries, such as Romania, Bulgaria, the Czech Republic, Slovakia, Russia, Turkey, Hungary, Lithuania, Latvia or Ukraine. Our export brands win awards and enjoy positive opinions and trust of foreign consumers. In order to support the sale and awareness of our products, we also participate, on a regular basis, in major international trade fairs abroad.

What barriers have you encountered over the years as you develope your exports on different international markets?

The Maspex Group has been present on foreign markets

When conducting export activities on such a large scale, it is natu-

since 1993. Please tell me how exports of your products

ral to encounter various barriers and obstacles. Nevertheless, together

has changed over the years and how the products from the

with our partners, we manage to handle them. I believe that the great-

Group’s portfolio stand in foreign rankings.

est role in succeeding in exports is played by the product itself and its

We started our export activities as early as mid-1990s. We imple-

quality – which is what we are able to offer to potential consumers. No

ment our export policy consistently, first through the development of

compromises can be made on this issue. Another extremely important

distribution, followed by – depending on what the market shows us

factor is the service we offer to our trade partners, and here is where

– the establishment of branches or intensified cooperation with our

challenges emerge. For instance, while product shipments within the

trade partners. We support our presence on foreign markets through

European Union are relatively simple in terms of organization (even though maintenance of a high

acquisition projects implemented for many years – in total, we have conducted 19 of them throughout our history, including 11 abroad.

The most important ones include the purchase of the juice part of the Walmark company, the market leader of Czech and Slovak juic-

Today, our products reach more than 50 countries worldwide and are available on all continents except Antarctica. They hold top positions on markets in many countries

“service level” in shipments always poses a serious challenge, given the distances), exports to more distant, non-European markets are far from being that easy, requiring, among other things, compliance with specific regulations.

es, nectars and soft drinks under

44

the Relax brand; takeover of Olympos – a leading producer on the

The United Kingdom is an important market for our

juice, nectar and soft drink market in Hungary; purchase of Queen’s

entrepreneurs. How much will Brexit change this?

– aleading juice producer in Bulgaria; takeover of the shares of the

We started our adventure with the British market in the “ethnic food

Hungarian company Plusssz Vitamin Kft – the owner of the Plusssz

corner”, as large trade chains wanted to invite Polish customers to their

brand and leader on the Hungarian market of effervescent vitamin

stores. We have already left that stage behind because we have managed

preparations, as well as Apenta, one of the oldest trademarks on the

to develop nationwide distribution. This is a growing, interesting market,

mineral water market in Hungary; and the takeover of 100% of shares

of high importance to our foreign sales. We do not wish to abandon it.

of Arnos – the leading producer on the Romanian pasta market. In

This year, we rather not learn the full picture of how future trade relations

2012, our Group was expanded by leaders of the Romanian cracker

between London and the EU would be like, but some uncertainties may

and pretzel market – the Salatini and Capollini brands, while in 2016

still straighten out. Yet I believe there is still hope for “No Brexit”.

INTERVIEW Do you plan any takeovers on foreign markets?

countries, a coherent strategy and consistent building of awareness

Acquisitions are inherent to our strategy. We observe the food mar-

of our brands among the consumer. An important and very helpful

ket in this respect all the time, both in Poland and abroad. Will there

fact is that in many countries, we do not just have production plants

be new takeovers? Time will tell.

but professional sales teams as well. Beside the European countries, we also focus on more distant outlets – African, Asian or Arabic

Please tell me about the largest investments at Maspex

countries are of interest to us.

plants – both domestic and foreign.

This year, we are completing an immense investment programme encompassing investments in the area of production and new tech-

Which of your products from individual categories enjoy most popularity on international markets?

nologies as well as the construction of modern logistic centres at our

For a long time, our export hit has been the Kubuś brand with

plants in Lublin, Łowicz and Olsztynek, and in our foreign compa-

which we used to build the shelf of children’s products on many mar-

nies – in Hungary, Romania and the Czech Republic. The total value

kets from scratch. Kubuś is a brand present on many foreign markets

of all investments will reach approx. half a billion zlotys. Thanks to

under different names: Kubik, Kubu, or Tedi. The latest hit introduced

investments in modern technology, we will be able to expand our

in the Kubuś product line is a mousse line.

offer and respond even better to the trends and expectations of our

Juices, nectars and soft drinks under the Tymbark brand also

consumers. The logistic centre in Tychy and the new ones, in Lub-

sell very well. Another sales hit on foreign markets is the Fruit of

lin, Olsztynek and ultimately in Łowicz, are a start of a new quality

the World line by Tymbark (known as Owoce Świata Tymbark on

of logistics 4.0 by Maspex. The implemented investments will help

the Polish market), joined by some new product virtually every

us provide more accurate and comprehensive services to our trade

year. Here, we anticipate the expectations of foreign consumers

partners. We will be able to deliver our products even quicker and

who expect it from us. This year, we are expanding this line with

more efficiently. In total, we will have almost 400,000 pallet places

the Aloe Vera taste, hoping it will bring us the expected sales re-

at our disposal and we will be able

sults, as it was the case with the

to prepare as much as 20,000

innovative passionfruit, lychee or

pallets per day for shipment and loading, with an annual rate of more than 4.5 million. All of our new warehouses will be fully automated and operated around the clock. They will employ stateof-the-art IT systems, along with solutions such as a new way in the process of picking of pallets from

This year, we are completing an immense investment programme encompassing investments in the area of production and new technologies as well as the construction of modern logistic centres at our plants (...).

The total value of all investments will reach approx. half a billion zlotys.

storage locations.

mango tastes. Other tremendous sellers are the 0.25l Tymbark soft drinks with crown caps, which have gained a cult status on the Polish market but also found fans as far as South Korea.

Another line undergoing very strong development is the Tymbark soft drink line in 2l cartons

– so-

called Family Packs. Such tastes as cherry/apple or apple/watermelon

What are the main export directions for Maspex Group products? Which ones provide the best prospects?

(the latter only in the export offer) are undisputed sales hits.

We are also present on many export markets with the La Festa

As I have said before, our products reach more than 50 countries

brand – in its portfolio, consumers will find cappuccino, hot choc-

worldwide, and foreign sales account for a third of the company’s

olate, and 3-in-1 coffee. In countries such as Romania or Russia,

consolidated turnover that has amounted to almost PLN 4.3 billion

due to enormous demand for the products of this brand, we also

last year. The Central and Eastern European market invariably re-

conduct the manufacturing. There is growing interest abroad in

mains immensely important to us. For a long time, we have been

products of the Lubella brand, specifically, in pasta and cereal

present there with our brands, we have a consolidated position

flakes. We are also increasing our presence with the Krakus brand.

and, above all, this is a large market, which is obviously extremely

Interestingly, the export line of Krakus is richer than the Polish one,

important from the viewpoint of a food producer. The issues of cul-

with such products as sauerkraut, pickled beets and multi-veg-

tural proximity, as well as similarities in the economic development

etable salads; beside the UK, they successfully sell in Australia,

between the countries of our region, are surely more of assistance

Sweden and Malta. Products of our other brands, such as Łowicz

than of hindrance to us. Today, our brands occupy leading market

or Kotlin, are exported too.

positions and enjoy the customers’ recognition in many of them.

We owe this situation, above all, to many years’ presence in these

Thank you

45

INTERVIEW

Sertop company produces magnificant diary products that have commited fans not only on national market but also on foreign ones. We talk with Marek Maciejewski, Sales Department Manager of Sertop about export sales, most successful brands and the essence of Sertop products.

Export production has a very

fication generate certain restrictions, but we do not give up and con-

significant

tinue to develop our operations.

place

in

the

operations of your company.

Which

of your

products

What do you regard to be your greatest export success?

reach foreign markets and

We have tailored our offer to specific markets and we constantly

what countries are your main

work on maintenance of a high level offer for our partners in these

recipients?

countries. It can be said that the presence of the Sertop brand on the

Sertop Sp. z o.o. conducts sales on the Polish market and

Iraqi and Balkan markets, as well as the very high evaluation of our quality at attractive prices, constitute our success.

simultaneously on foreign ones.

The domestic market is already quite strongly saturated with goods from different manufacturers, however, our market position and market share remain stable. The development of export sales allows us to constantly increase our sales and to develop further. Currently, the share of export sales in the total amount of sales exceeds 40%. Our products are eagerly purchased in European countries, where processed cheese consumption has re-

Currently, the share of export sales in the total amount of sales exceeds 40%.

Our products are eagerly purchased in European countries, where processed cheese consumption has remained at a high level for years (...).

mained at a high level for years: the Czech Republic, Slovakia, Roma-

What is your advantage over the competitors? What is the

nia, as well as the Balkan countries have been our significant outlets for

essence of the uniqueness of Sertop products?

several years. Iraq has become a very important and promising market,

For many years, Sertop has taken pride in high and reproducible

with a constantly growing consumption of processed cheese.

quality. The taste and texture of our products are strictly tailored to the requirements of specific markets. Our products, recipes and tastes are

What challenges do appear in the export of products from

developed in close cooperation with our customers. We listen to their

your category?

remarks and suggestions. Evaluation of samples serves as a guideline

Not contenting ourselves with the current level, we have directed

for the development of products to be expected and sought after on

our interests to the Middle East. This is a very prospective market with

a specific market.

a high potential. Societies of this part of the world are very eager to purchase processed cheese, consumption of such products stands at

Can we expect any new products in the Sertop offer?

a very high level, so we decided to find our place on this market. Our

We are constantly developing and modifying our portfolio so as to

products have been available in Israel for many years, and currently

adapt our offer to customer expectations. Currently, we are preparing

we have started deliveries to the Iraqi market. It is no secret that the

several new projects. The next product to come is sliced processed

political and economic situation in this region of the world remains

cheese. We count on interest and positive receipt of our proposal.

very unstable, yet cooperation with our partner gives us hopes for constant development. Additionally, the requirements for Halal certi-

48

Thank you

INTERVIEW

We talk with Rafał Serek, Export Director of Indykpol on strategies of gaining consumers and methods for staying competitive on the market.

Approx. 45% of poultry meat produced in Poland has reached

companies in Poland to control the entire meat production process in

foreign markets. Which countries are your main recipients?

such a way. The Frednowy Turkey Breeding Centre, Indykpol’s proper-

The products of Indykpol are exported to several dozen countries

ty, is one of Poland’s largest turkey poult producers, conducting broods

worldwide. The list of countries cooperating with our company is still

on the basis of eggs from own parent flocks. Frednowy is one of the

expanding. Our main outlets are the European Union countries, i.e.

most important parts of our vertical integration. The poults produced

the UK, the Netherlands, Germany, Belgium, Ireland. We are also in-

from eggs coming from own parent flocks reach both our own farms

terested in non-European markets.

and contract ones, and are sold on the free market.

The Indykpol Capital Group includes the Nutripol company produc-

What can be done to have even more of our production

ing top-quality feeds composed of natural ingredients. This company

exported? What do you do to acquire new customers?

provides feed to farms owned by Indykpol S.A. as well as to contractors

Poland is Europe’s largest poultry producer and one of the largest

cooperating with our plant in Olsztyn.

turkey producers (a runner-up to Germany). The Polish poultry ex-

Of course, the chain of our control and responsibility includes

ports are dynamically on the rise, as we offer high-quality products at

slaughter, cutting and packing, meat processing and distribution. Each

good prices. Attention should be paid to the fact

production stage is subject to constant, strict con-

that the entire industry is strongly investing in the

trol. Our plant complies with the most stringent

improvement of production effectiveness, which

requirements concerning animal welfare as well

translates into a possibility to provide products

as sanitary and hygienic conditions. We guarantee

suiting the market’s expectations.

the products have been packed under hygien-

I think many Europeans would be surprised to

ic conditions and have reached wholesalers and

know how many products they buy in their coun-

stores in compliance with the cold chain, to ulti-

tries include Polish meat.

mately reach the tables and become a part of the good life of our consumers.

Indykpol actively searches for new customers.

We participate in fairs and meetings where we

Why is it so significant today to carry out

present the capabilities of our Company. This brings measurable effects. Such meetings allow us to learn the con-

production according to the field-to-table principle?

sumer expectations and to acquire new customers.

Consumers and their needs change – they pay more attention to

The building of good prospects for the export of poultry meat was

the quality of the consumed food. We are able to pay more for a

fostered, among other things, by the “European Poultry – Strength in

high-quality product. Such a trend is visible across all segments of the

Quality” campaign conducted by the National Poultry Council, aimed

food market. Polish customers are increasingly better educated, aware

at promoting poultry meat produced under the QAFP (Quality Assur-

and looking for products fulfilling their needs, but they also increasingly

ance for Food Products) system on the markets of the United Arab

pay attention to the issues of animal welfare. Hence the growing sig-

Emirates, Vietnam, as well as mainland China and Hong Kong. This

nificance of the field-to-table principle – only then are we able to fully

campaign has been distinguished by the European Commission during

control the production process, from the origin of raw materials up to

the INFO DAY in Brussels, as one of the best projects promoting Eu-

final products, and consequently, to guarantee high quality and safety

ropean food. This three-year project received 80% of its financing

of our products.

from the resources of both EU and national public administration, which translates into multiplication of its effect in favour of the Polish

What goals have you set for yourselves for the months and

poultry sector. This year, the National Poultry Council – Chamber of

years to come?

Commerce intends to implement another project promoting the Polish

Our main goal is constant improvement of quality and production

poultry industry worldwide: “Support to the expansion of the Polish

efficiency. The planned investments will anticipate the expectations of

poultry sector on assorted third-country markets”.

our Polish and Western European customers, with a strong emphasis on the issues of animal welfare and the safety of final products.

What builds your advantage over the competitors?

We at Indykpol believe that good food gives good life. We want our

The currently implemented production level of the Indykpol Group will be doubled over the next few years.

customers to eat healthily and safely. This is why we take the field-totable responsibility. What does it actually mean? We are one of the few

52

Thank you

INTERVIEW

The presence of Vobro company in the international market is expanding. We talki with Joanna Majdańska, Export Director on company’s offer and future plans for export development.

The Vobro company manufactures more than 100 kinds of sweets, both with and without chocolate. How do you perceive your market position?

Our company focuses on development and innovation in products, we diversify our portfolio, selling not only chocolate products, such as pralines or chocolate candies; we also put much emphasis on a wide assortment of jellies with liquid filling under the Frutini brand. A new category introduced to both Polish and foreign markets is the Vitalio

events as international trade fairs. This year, the company has attend-

brand – healthy candy bars in several different taste variants, with

ed several fair events, such as ISM in Cologne, Gulfood Dubai, the fair

additional advantages.

in Singapore.

How does the company stand in export production? How

What markets are still inaccessible to your sweets and why?

does the offer dedicated to foreign markets differ from the

China is a difficult market for us, we are hardly satisfied with the

domestic one?

results of our sales there. Our products are too sweet for the Chinese.

Our company focuses on dynamic development of the export

Moreover, the requirements of the Chinese market are very strin-

sales channel, as one of the three stable foundations of sales. For-

gent, highly detailed product specifications are required, many ingre-

eign markets provide an opportunity to acquire new business partners

dients approved in the EU are not admitted for trade in this country.

and long-term contracts. However, one should not forget the hazards connected with the exchange rate risk vs PLN, as well as the effect of

Do you adapt your offer to the changing market trends?

politics on business relations and the associated restrictions.

What compromises are worth making? I mean the trend of

The company maintains a safe balance between proceeds from

healthy, ecologic food and resignation of sweets in the diet?

export sales and from the domestic market. Our offer for export mar-

Do you observe such consumer behaviour?

kets definitely differs from the domestic one. Depending on the target

The answer to this question is complex, we examine market

country and taste preferences, we have different expectations con-

trends and prepare new products to meet the changing customer

cerning packaging forms or weight.

expectations. Simultaneously, there are products which already have

We also pay much attention to cultural requirements. Our export

long-standing consumers. The important thing is to adapt the offer to

offer is modified depending on the target market: different products

different customers, including those with a more classic approach to

are offered to Middle Eastern markets than to Eastern European ones.

sweets, preferring specific tastes, such as cherry in liqueur.

Of special importance in this area is cooperation and understanding

Which countries are the main group of your recipients?

of the Marketing and Sales teams.

Currently, the greatest turnover on the Vobro products is obtained in Central and Eastern European countries; we put strong emphasis on

What will be the company’s surprise for its customers in the

the stable development of our products on the markets of Hungary,

near future? Can we expect new products in your offer? Are

Romania, Slovakia.

there any changes planned in the company’s operations, do

We intensively develop cooperation under direct contracts with

you plan any investments?

trade chains, e.g. on the Hungarian market. We are currently con-

The company places emphasis on the diversification of sales chan-

ducting advanced negotiations with Western European trade chains,

nels, customers and the assortment alike. Therefore, we will soon con-

which will be the direction of our development for the years to come.

tinue to develop and invest in groups of non-chocolate products, with a wide range of different packaging forms.

On how many markets are the Vobro products currently

For the upcoming years, the company will conduct a policy of fur-

present?

ther production process optimization, and this goal will be pursued,

We sell products under the Vobro brand in more than 50 countries.

among other things, through investments.

There are markets we have been building for many years, as well as new ones, acquired through active operations of our team during such

Thank you for your time.

53

INTERVIEW

An interview with Hüseyin Kaptan, Founder of Damak Kebab on maintaining a competitive edge, exports achievements and importance of trade fairs around the globe.

We plan to add new items to our products such as ‘ready to eat meals’. Then we will be much readier for chains and markets to the last customers.

What is the most important in terms of success in your industry, and what do You do to stay in the forefront?

What we believe is that companies investing to production development with

In last years Damak Kebab have focused on development in

producing high-quality, hygienical and healthy foods, they catch the

many directions. What are your recent achievements?

success very easily, in all sectors. We always continue developing on

One of the recent achievements that we focused on is our new

our products since we launched our company. As we export to many

green friendly factory. Its 90% of the construction has been already

different countries, we know what kind of tastes our customers are

completed. With the highest technology, we will be producing 20.000

looking for. That’s why our team has much more ideas and knowledge

tons per year, in a 6000 sqm closed area. We are planning to start

about what to work and develop on. Additionally, investing in human

producing in that factory by the first months of year of 2019. In this

resources is one of the most important points of being successful in

production center, we aim to produce sliced&grilled kebabs, raw ke-

the market. Our customers always say how impressive team they see

babs, chicken products and also ready-to-eat meals.

when visiting our production center.

Which part of your production is directed for export?

What is the difference between the production for the

50% of our production is directed for export, to whole Europe.

domestic market and the offer that should be prepared for

Currently we are planning to increase our capacity with the new in-

foreign markets?

vestments, and then produce much more to export from Poland. We

While producing our products, we usually do not separate them

have a special team for international market with foreign speakers.

for Polish or foreign markets. Yes, we don’t see much differences be-

They always keep in touch with our current and potential clients daily.

tween them. Obviously, every country has some special food culture

On the other hand, we do never stop expanding our goals in Polish

and cuisine that we should be careful about it when getting into their

market as well.

market. However, our sector is already very special and no need to make much differences.

What kind of clients are the main recipients of your products?

Wholesalers who sell food and meat products are our main recipients and consumers. Additionally; shops, restaurants and pizzerias are mostly demanding our products. As we are working on our new production center, our aim is to create a new way for ready-to-eat sector with our new high-quality products.

Please tell us about Your products offer including sales hits and new products.

Today, we mostly export sliced&grilled kebabs and raw kebabs to whole Europe from Poland. Thanks to our packed kebab products, you can buy ready meals and quickly cook at home in 5-10 minutes.

56

50% of our production is directed for export, to whole Europe. Currently we are planning to increase our capacity with the new investments, and then produce much more to export from Poland. We have a special team for international market with foreign speakers. They always keep in touch with our current and potential clients daily.

INTERVIEW Trade shows are very important business platform in which

know, we already export to whole Europe. Our plan is to increase

You actively participate. What are the benefits of that?

our volume of exports to out of Europe. The world is becoming very

Exhibitions are the golden doors for us to walk into the worldwide

small, as the technology goes to the sky. This is a fact that producing

markets. We always see it like this. We have chances to meet our

in one country and exporting to all over the world is not a deal

potential and also current customers to talk about our investments

anymore. In a few years, we will be investing more to our produc-

and products. Additionally, exhibitions are great to follow up new tra-

tion centers, and also create more networks in other countries for

ditions, create new networks, and get more experiences.

making bridges of international business. We will have some surprises for you all, in 2019, once we complete our new center. Keep

What are your main goals to achieve in a few years?

following us, and stay tuned.

As we mentioned before, we are working on the new production center that extremely bigger than our other factories. We are willing

We are waiting for updates, thank you for the interview.

to focus on much more ready-to-eat meals for supermarkets. As you

On export perspectives and development plans, new products launches and current trends on the market we talk with Beata Kostanecka, Export Director and Joanna Nowaczyk, Key Account Manager of Konspol Group.

The position of the Konspol Group on the domestic market is very strong. How does the situation look like with exports?

The Konspol Holding has a very strong presence on the British market, cooperating with most large retail chains. The Konspol company also builds an increasingly strong position as a supplier of gyoza to Japanese foodservices across Europe.

For more than a dozen years, Konspol has also been present on the Swiss, Scandinavian and Romanian market.

What countries fall within the area of your interest? Where else would you like to be present?

The area of Konspol’s interest includes all of Europe and the world. We are taking steps towards obtaining permits for Asian countries. In Europe, we lead active operations aimed at acquiring new customers and expanding cooperation with the existing ones in the EC countries, Baltic states and the Balkans.

The area of Konspol’s interest includes all of Europe and the world.

We are taking steps towards obtaining permits for Asian countries. In

Do you plan to introduce new products into your offer?

Europe, we lead active operations aimed at acquiring new customers

What trends are currently prevailing worldwide?

and expanding cooperation with the existing ones in the EC coun-

Konspol is known both on the domestic and foreign market as

tries, Baltic states and the Balkans.

a company with very high degree of innovativeness. We constantly work on new products and observe the ongoing market trends.

What products sell in Poland, and which ones sell abroad? Is

Consumers pay increasing attention to the quickness and comfort of

a large difference visible here?

meal preparation, translating into growing popularity of convenience

Our exports mainly consist of frozen products, while the Polish

products – not just breaded meat products but sandwiches, ready

market is dominated by chilled products with a short durability date.

proposals for quick reheating, ready meals. Dumplings are highly popular – not only gyoza, produced in accordance with an origi-

What are the most serious obstacles to the development

nal Japanese recipe, but also an innovative form of traditional Polish

of your exports? Do you have any long-term plans in this

recipes. The awareness of healthy nutrition is on the rise as well.

regard?

Therefore, a customer looks for products of pure composition, with

The African and Asian markets are very attractive directions with

no chemical additives, with high nutritional and taste qualities. This is

an immense potential. Unfortunately, they are also markets with high

the direction chosen by Konspol.

political and economic uncertainty, so every investment in these areas must be preceded by a very detailed analysis.

Thank you

57

INTERNATIONAL LAW

SINGLE MARKET IN FOOD PROPOSED MEASURES TO REDUCE AND COUNTER NON-TARIFF BARRIERS This report on non-tariff barriers (NTBs) in the European single market has been commissioned by the Polish Federation of Food Industry (PFFI) and prepared by Dentons in collaboration with PFFI. The report analyses the current situation and identifies effective measures to counter unjustified non-tariff barriers to trade.

Polish Federation of Food Industry

Recent years have seen a growing debate on the existence of unjustified non-tariff bar-

initiative and the common good, and that for

change that would lead to removing unjusti-

this market to reach its full potential, proper

fied non-tariff barriers in the single market.

coordination is required among all of its par-

The data in the Report shows the biggest

ticipants. Those who lose out on NTBs are

hurdles the Polish exporters face include in-

both consumers and businesses. They suffer

creasingly frequent sanitary checks; long doc-

the costs of additional barriers, have restrict-

ument retention periods; the need to hold

ed access to certain products or services and

additional certificates; short permit validity

need to pay more for them.

terms; or the need to place specific texts or

riers which have an adverse impact on trade

According to a study published by the Euro-

markings on packaging. According to the Re-

and free movement of goods and services

pean Parliament in January 2018, titled Map-

port which cites opinions of Polish food ex-

within EU member states. A point is made

ping the Cost of Non-Europe 2014-19 , the

porters, the countries with the largest number

that these barriers are often motivated solely

European Union economy could gain an addi-

of barriers on EU’s internal market include the

by protectionism and are not justified by the

tional EUR 183 billion if barriers in intra-Com-

Czech Republic, Germany, Slovakia, Spain,

rational needs of a country. Calls are heard

munity trade were to be removed. We hope

Hungary, the Netherlands, and the UK. Impor-

from many quarters that the EU Member

that this report will make a worthwhile con-

tantly, according to the data gathered, more

States should view the single market as a joint

tribution to the debate on the mechanisms of

than 30% of exports to EU Member States

1

2

As defined in the European Parliament’s resolution of 26 May 2016 on Non-Tariff Barriers in the Single Market, a non-tariff barrier is understood as “a disproportionate or discriminatory regulatory action which results in a burden or cost to be borne by a firm which seeks to enter a market, and which is not borne by firms already in the market, or a cost which accrues to non-national firms which is not borne by domestic firms, without prejudice to the Member States’ right to regulate and the pursuit of legitimate public policy objectives such as protection of the environment and consumer or employment rights”

1

58

Available at http://www.europarl.europa.eu/RegData/etudes/STUD/2017/603239/EPRS_STU(2017)603239_EN.pdf.

2

KOWR National Support

Centre for Agriculture

As the main Polish institution dedicated to agri-food export support, the National Support Centre for Agriculture (KOWR) contributes to raising awareness of Polish food as a brand and to fostering trade co-operation in the agri-food sector. The KOWR is open to establishing contacts with entities seeking co-operation with the Polish agri-food sector and in creating trade opportunities of mutual benefit.

Feel free to contact us at: eksporter@kowr.gov.pl.

Plan of foreign promotional activities of the KOWR for 2019

Term

Country

City

Fair

18 - 27.01.2019

Germany

Berlin

International Green Week Berlin “Grüne Woche”

13 - 16.02.2019

Germany

Nuremberg

BIOFACH

17 - 21.02.2019

UAE

Dubai

Gulfood

5 - 9.03.2019

Japan

Tokyo

FOODEX JAPAN

5 - 7.03.2019

Mexico

Guadalajara

Expo ANTAD & Alimentaria México

24 - 26.04.2019

Vietnam

Ho Chi Minh City

Food & Hotel Vietnam

14 - 16.05.2019

China

Shanghai

SIAL China*

21 - 24.05.2019

South Korea

Seoul

Seoul Food & Hotel

28.05 - 01.06.2019

Thailand

Bangkok

THAIFEX**

15 - 19.08.2019

Hong Kong

Hong Kong

HKTDC Food Expo

August 2019

Czech Republic

Ceske Budejovice

Zemĕ Živitelka

September 2019

India

Mumbai

Annapoorna – World of Food India

5 - 9.10.2019

Germany

Cologne

Anuga

November 2019

Israel

Tel Aviv

Israfood

November 2019

China

Beijing

ANUFOOD China

November 2019

Indonesia

Jakarta

SIAL InterFOOD**

November 2019

UAE

Dubai

Speciality Food Festival**

* **

The KOWR only organizes an information and promotion stand to promote Polish food specialties (POIR) - the recruitment of participants is not provided for as part of the KOWR’s participation in the show The organization of the event will depend on the final number of applications

INTERNATIONAL LAW

COMMISSION CommissionPROCEDURE procedure which create impediments to imports face dis-

The Commission contacts a Member State informally

criminatory measures, and overcoming those

No specific deadline

hurdles exposes Polish businesses to additional costs.

combined) is on the increase, and is currently

What this data makes clear is that proceedings

Notice to and cease infringements The conclusions of the Report were dis- 36.9 months on average for the first stage, take up a lot of time, even at the stage when the Commission itself is involved. During that cussed during a debate on “Non-tariff barriers 22.4 months for the secondNo stage specific deadline for food exporters in the internal EU market”, (in comparison, which the European Parliament held on 7 July 2016.3 The debate in the EP made it clear that non-tariff barriers to food exports within the EU are a problem for exporters from many countries, not just Poland. Its resolution therefore requires measures at the central level to ensure that barriers are lifted equally for all Member States. Improving the movement of goods and treating all players within the internal market on an equal footing are issues which need to be addressed as part of

in December 2015 the time, trade restrictions may subsist or even percentages were 30.7 and 21 months, escalate, potentially exposing food-exporting respectively). Many factors affect duration with notice business to heavy financial losses, or even Time the to comply to cease of proceedings, including the quality of leading to their disappearance from the No specific deadline, usually two market. monthsThese are highly detrimental cooperation between Member States and the European Commission; the sector concerned; and the situations that have little in common with the number of pending proceedings against each idea of the free movement of goods as one of Reasoned opinion is individual Member State. theprepared cornerstone freedoms of the EU internal market. With this in mind, strong measures are In December 2015, there were 24 No pending specific deadline needed to regulate EU law infringement proceedings relating to the free movement of procedure, especially at their administrative goods and market surveillance, and their stage as this is where most of them are average duration was 21.6 months (first stage).

Time to comply with reasoned opinion resolved.

The highest number of pending cases in this

NoFrance specific deadline, usually two months sector was in Germany and (seven and four, respectively).

Referral to the Court of Justice

a broader debate and action, as this is in the

This is Commision's exclusive competence, not a duty. No specific deadline

interest of all Member States and the EU as a community they are a part of.

Infringement procedures in numbers INFRINGEMENT PROCEDURES IN NUMBERS second stage is a legal (judicial) finds the Commission justified in its allegations,

The proceeding and it starts when the Commission the Member State concerned must put right the Non-tariff barriers to food lodges a complaint with the Court of Justice infringement in as short a time as possible, exports within the EU are a because the matter could not be resolved Numberfailing which cases the Commission may lodge a of pending administratively.

However, this situation is complaint with the Court of Justice that the problem for exporters from unusual. The data on the European judgment has not been complied with, which 36,9 months many countries, not just Commission’s website shows that more than will entail a penalty payment being imposed on Average duration of the first stage 12 the Member State (Article 260 TFEU).

Poland. Its resolution therefore85% of cases are resolved at earlier stages.

674

requires measures at the central level to ensure that barriers are lifted equally for all Member States.

ADOPTION OF INTERNAL RULES OF INFRINGEMENT PROCEEDINGS BEFORE THE COMMISSION

The Commission’s 2017 report titled “Single The Commission’s complaint must be specific 13 22,4 months which Market Scoreboard. Infringements”, about the alleged infringements of EU law, Average duration of the second stage provides comparative data as at 1 December because it is the Commission that will need to 2015 and as at 1 December 2016, shows that prove the breach by the Member State the number of cases has decreased from 732 concerned. This stage usually takes more than Over 5 years December to 674 in December 2016. a year to complete and at its close the Court ofAverageintime to close2015 a case That said, the average duration of EU law Justice delivers a judgment either allowing or infringement proceedings (both stages dismissing the complaint. If the Court of Justice 12

13

The Commission’s website – http://ec.europa.eu/atwork/applying-eu-law/infringementsproceedings/index_pl.htm.

Report http://ec.europa.eu/internal_market/scoreboard/_docs/201 7/infringements/2017-scoreboard-infringements_en.pdf.

principles which underpin the single market,

ment procedures, to ensure full implemen-

believing that early intervention with regard 8 to

tation of EU legislation on the single market.

national measures or implementation proceThe European Parliament has Warsaw called on 4680544.2 4 the Commission to first ensure that Member dures which constitute unjustified NTBs may

Bearing this in mind, it seems that the proce-

States respect the existing rules concerning the single market rather than creating new, addi-

be effective and results more readily achieved

Warsaw 4680544.2

than through infringement proceedings; Nev-

9

dure before the Commission must be regulated to ensure that it is clear and can be carried out without undue delay.

tional pieces of legislation on matters already

ertheless, the Parliament underlined that for

Currently, the administrative part of infringe-

covered by the existing rules. Furthermore,

serious or persistent failures or misapplication

ment proceedings before the Commission is

the Parliament has called on the Commission5

of EU law, the Commission must use all avail-

unregulated both in terms of its conduct and

to intensify its work on enforcement and the

able measures, including prioritising infringe-

duration. The fuzzy time limits for individual

The video from the debate can be found at http://www.europarl.europa.eu/eplive/pl/plenary/video?intervention=1467897170573

3

62

are resolved at the administrative stage, formalising this stage and providing a

more transparent, which is what the European Parliament called for in its Resolution.

INTERNATIONAL LAW

stages considerably prolong the procedure, during which time barriers and discriminatory

Proposed PROCEDURE procedure in infringement cases relating PROPOSED IN INFRINGEMENT CASES to the free movement of goods RELATING TO THE FREE MOVEMENT OF GOODS

measures continue to subsist and the affected

Notice to cease infringements is prepared

businesses and countries are unable to pro-

Within 14 days from completion of "expert procedure"

tect themselves effectively. The lack of clear guidance may also lead the Member State complained against to delay the proceedings

Time to comply with notice to cease

deliberately.

Within 30 days from receipt

Therefore, internal rules should be adopted that would organise and provide a fixed framework for proceedings before the Commission.

These rules should not only arrange the

Reasoned opinion is prepared Within 21 days from expiry of the deadline to comply with notice

conduct of the procedure but also include detailed guidance on individual types of in-

Time to comply with reasoned opinion

fringement cases, such as free movement of

Within 30 days from receipt

goods, services, etc. For example, cases concerning food should have fixed periods to comply with the Commission’s recommendations or its reasoned opinion. These periods would only be extended only on a Member

Referral to the Court of Justice Mandatorily, on expiry of time comply with reasoned opinion

State’s reasoned request.

The work of the Commission during the

Commission should mandatorily request the

made that it might have failed in its obligations

procedure should also be limited as to time,

Court of Justice to apply interim measures

(such formalised contacts are called “expert

with an option to extend its duration in cas-

early in the administrative procedure. This is

procedure” for the purposes of this report).

es of particular complexity. Given that most

absolutely necessary and justified considering

We propose that a panel of experts is set

cases are resolved at the administrative stage,

the specific nature of the food industry: food

up at the Commission with broad specialisa-

formalising this stage and providing a time-

exporters to other Member States who have

tion in non-tariff barriers on the single market.

frame for it would undoubtedly streamline

to cope with serious barriers are liable to lose

Information and reports of suspected unfair

the entire procedure. If adopted, such rules

their established business partners, reputation

practices giving rise to trade barriers, sent in by

would also make pre-infringement and in-

or liquidity, which might in effect lead them to

Members States or NGOs and private firms,

fringement procedures more transparent,

exit their market.

would be addressed to the panel. Based on

which is what the European Parliament called for in its Resolution.

Therefore, steps need to be taken to pro-

that information, experts on the panel would

tect businesses hit by discriminatory practic-

evaluate the situation at hand and, where war-

es. The duty to request a decision from the11 ranted, call the parties to start discussions in

Court of Justice would send a clear signal to APPLICATION OF NECESSARYWarsaw 4680544.2 all Member States that the Commission is deINTERIM MEASURES

order to diagnose the situation and clarify any doubts. Following the procedure, the panel

Importantly, the rules should allow the Com-

termined to combat all forms of unjustified

would issue a report setting out all relevant

mission to initiate the procedure for necessary

market barriers. Court of Justice’s decisions

information, arguments, evidence, procedurę

interim measures. This is possible pursuant to

to apply interim measures in justified cases,

outcome and recommendations for further

Article 278 TFEU which says that the Court of

ordering immediate cessation of infringing

actions. If the parties cannot reach an agree-

Justice may, in any cases before it, prescribe

market practices, would protect businesses

ment and the experts believe that the identi-

the so-called interim measures. As there is no

and also discourage Member States from re-

fied issue may be in the nature of an unjusti-

exhaustive list of such measures, they can be

sorting to unfair measures.

fied NTB, the report on the procedurę will be delivered to the Commission in order to open

very diverse, and they are intended to prevent serious and irreparable losses from occurring,

“EXPERT PROCEDURE”

the administrative procedure in the matter.

safeguard the rights of individuals, and ensure

Another important point is to formalise

The process should take up to 60 days and

enforceability of judgments on the merits.6

the Commission’s informal contacts with the

could be extended in cases of particular com-

In cases involving barriers to food trade, the

Member State concerned after reports are

plexity or if the parties wish to continue their

European Parliament resolution of 26 May 2016 on Non-Tariff Barriers in the Single Market (2015/2346(INI)), paragraph 50.

European Parliament resolution of 26 May 2016 on Non-Tariff Barriers in the Single Market (2015/2346(INI)), paragraph51.

6 Kornobis-Romanowska D. (ed.), Łacny J. (ed.), Wróbel A. (ed.), Treaty on the functioning of the European Union. Comment.

Volume III - Comment to art. 279, Warsaw 2012 4 5

63

Wan-Vit is a family company with 25 years of tradition. We are one of Poland’s largest manufacturers of “warm ice cream” dessert. Thanks to the high quality of our products, we have earned the trust of our customers. Focusing on dynamic development, we have created the 4proactive product line for you. The main ingredients of the 4proactive creams are nuts. Our offer includes peanut butter as well as hazelnut, walnut, pistachio, cashew, almond and coconut creams, with many flavours and additives. Chocofita and Coffeefita Premium are alternatives to other creams and butters with high sugar content and other additives. They are 100% natural. Pumpkin, sunflower and sesame seed syrups will be a market hit. BITES and DUO STICKS natural grain snacks with a unique taste are an interesting supplement to our creams. Our products do not contain any preservatives, palm oil, salt and sugar additives.

We offer protein snacks, creams and bars to active people. They enjoy recognition not only among athletes but among all those who appreciate a healthy lifestyle. We manufacture nut creams and high-protein creams for many reputed brands on the European market.

The full range of our products is available at www.4proactive.eu Currently, 55% of our production is directed to foreign markets under other brands. They can also be found in many Polish supermarkets.

Chocofita and Coffeefita Premium enjoy the most popularity regardless of the export direction. As for the nut creams, it is a well-known fact that the most absorptive markets for peanut butter are the USA and the Netherlands. Fortunately, our society is going off the beaten track, increasingly supplementing their diet with nut- and grain-based products of our manufacture.

Participation in international trade fairs is intended to serve expansion to new markets, rather than being limited to domestic and European ones. We hope this is the way to show our potential business partners that we are trustworthy and that it is worth establishing cooperation with us.

We believe in the success of our products, knowing they are of top quality, which is a leading factor in comparison with our competitors. Our goal is to expand the assortment in line with the trends and expectations of our customers, as well as the development of exports under our 4proactive brand; however, we do not rule out production for other brands and the general development of our company, especially in the area of new investments.

INTERNATIONAL LAW

We propose reversing the burden of proof both in the expert procedure and in the Commission’s administrative proceedings. It would be the Member State alleged to apply unjustified NTBs that would bear the burden of proving that its legislative measures are not contrary to Union law. discussions. The expert procedure will reduce

tified as such. Such a solution already exists in

particular that it is SMEs and individuals that

the Commission’s workload but its main pur-

EU law, e.g. in Directive 2005/29/EC of the

are facing major obstacles in cross-border ac-

pose would be to encourage Member States

European Parliament and of the Council of 11

tivities within the single market owing to the

to seek amicable solutions. The Report quotes

May 2005 concerning unfair business-to-con-

lack of easily available information, excessive

some of its survey respondents as saying that

sumer commercial practices in the internal

administrative burdens and significant compli-

sometimes the problem is not with the law or

market. This kind of clause is authorised under

ance costs. Therefore, Member States should

actions by officials but with attitudes or pub-

the Directive where it says that it is for national

be required to give notice of changes in their

lications containing false or harmful informa-

law to determine the burden of proof in un-

national regulations relating to the marketing

tion. States should resolve situations of this

fair commercial practice cases. The reversed

of various product groups (such as, for food,

kind among themselves on neutral ground,

burden of proof in proceedings on com-

the duty to apply new labelling or to obtain

and the proces involving an independent ex-

plaints alleging infringement of EU law will

registration). The proposal is that before a

pert panel would certainly help to alleviate

prompt Member States to plan their changes

Member State introduces new national legis-

their disagreements. The proposed measures

in law more carefully and to apply NTBs only

lation, it would have to give at least 3 months’

reflects the objectives of the EP Resolution in

where justified. Also, the solution is in line

prior notice of the change (before its effective

which the Parliament calls on the Commission

with the EP Resolution’s recommendation for

date) so that the other members of the Com-

to make every effort to minimise divergences

the Commission to first ensure that Member

munity can easily take note of it. To make it

in application of the same rules in different

States respect the existing rules concerning the

easier for the Member States to discharge this

Member States at the earliest possible stage.7

single market rather than creating new, addi-

obligation, we propose developing an official

tional pieces of legislation on matters already

website platform modelled on the existing

covered by the existing rules.

Market Access Database (“MADB”).

REVERSED BURDEN OF PROOF

MADB is a platform enabling firms which

We propose reversing the burden of proof both in the expert procedure and in the Commission’s

66

administrative

proceedings.

PLATFORM TO PROVIDE ACCESS TO NATIONAL REGULATIONS

export their goods outside the European Union to obtain information on the require-

Accordingly, it would be the Member State

It should be remembered that, with the

ments they must meet to ensure the compli-

alleged to apply unjustified NTBs that would

multilevel governance applicable in the Eu-

ance of their exports to third countries. MADB

bear the burden of proving that its legislative

ropean Union, there can be differences in

provides information about taxes, customs

measures are not contrary to Union law. This

how national laws in different Member States

duties, import procedures, documentation

mechanism would not be excessively onerous

regulate certain duties. However, it should be

requirements, identified trade barriers, spe-

on the Member States because their national

clear at all levels of regulatory decision-mak-

cial food safety regulations and animal health

legislative processes already include preparing

ing that any mechanisms restricting the free

regulations, EU trade statistics with third coun-

explanatory memorandums, regulatory analy-

movement of goods must be proportionate

tries, etc. This regularly updated chargefree

ses etc. in relation to proposed measures and

and serve to further legitimate public policy

service enables a trader from a Member State

their compatibility with Union law. Thus, if a

objectives. The EP Resolution makes a point

to check the requirements that are applica-

Member State is careful and diligent in adopt-

of noting that where such barriers can be justi-

ble to his goods in over 100 third countries.

ing changes to its national law, it will have

fied as proportionate, information on differing

MADB allows users to easily search for cus-

appropriate documents to prove that the new

national regulatory requirements should be

toms tariffs country by country and identify

measures are not unjustified NTBs or are jus-

easily accessible.19 It has been recognised in

the trade barriers involved.

European Parliament resolution of 26 May 2016 on Non-Tariff Barriers in the Single Market (2015/2346(INI)),paragraph16

7

INTERVIEW

Which markets are for your company the most prospective?

Quadrum Foods runs its business activity in the range of frozen, and chilled fruits, vegetables as well as their preparations in the form of concentrated juices and purees. The company sells over 45 thousand tons of products per year with a turnover exceeding 65 million Euro per year. We talk with Leszek Hojnor, President of the Board.

How have you managed to achieve such success and what challenges had to be met in order to gain a solid position on

And which ones are still hard to reach? What is the reason for this?

We sell to about 70 countries worldwide but we see the biggest perspectives in the dedicated production to individual markets with requirements that are different than our European standards with regards to the application of pesticides and microbiology.

The perspective is to be apt to deliver special products for individual customers mainly overseas consumers including American, Chinese and Indian markets.

A hindrance here is still the limited accessibility of products fulfilling such requirements.

the market?

Current consumer demands, regarding both Retail and B2B mar-

What goals have you set for the coming future? What is the

kets, require total engagement of the supplier in providing quality and

biggest challenge in your business activity?

repeatability of delivered products. We based our market activity on

The biggest challenge is the increase, or in the worst scenario, main-

actions leading to this goal. Our Polish products, as well as all im-

tenance of the current position in the existing group of customers with

ported once, are manufactured in accordance with the worldwide

a focus on reaching additional sources of distribution on a new grow-

recognized production standards.

ing sale market; cooperation with customers in the creation of new

We are constantly upgrading our standards, which were based on high internal quality demand, but today we work together with our clients to prepare a product almost customized. With today’s fierce

products and their systematic introduction onto the market; keeping a strong financial position helping in independent financing of a big part of production;

competition we have decided to cooperate only with selected pro-

taking care of all links in our long supplier chain; a rational increase

duction facilities worldwide. In Poland we are cooperating mainly

of sales is self-evident, though some thought has to be given to prop-

with Real SA group and together we aim at satisfying the needs of our

erly adopt the assortment to the progressive market changes.

business partners.

One of the chief factors leading to success must certainly have been

As of 2010 the company has been selling frozen products

showing the recipients positive aspects of cooperation with a supplier

also under the private label ‘Golden Garden’. How is this

who is not afraid to talk about costs or reduction of unnecessary cost

part of your operation growing?

generators, as well as encourage effectiveness of safeguarding long-

Since the beginning our aim has been to introduce into circulation

term contracts based on cooperation with the banking sector, but also

products of high quality and constantly improving it monitoring and

applying this methodology towards our suppliers, and this way build

focusing on the market demand. On today basis fruits and fruit mixes

better synergies.

constitute 70% of our Golden Garden range, leaving the remaining part to single packed vegetables or mixes.

What countries are the main consumers of your products?

In comparison to competition we are distinguished on the market

Our main partners are divided into several groups. The most

by delivering a full range of fruits in the Golden Garden brand. Since

important sector is the production of fruit preparation for yogurts

its introduction we have constantly been increasing the share of exotic

and bakery. The second one includes producers of jams, pre-

fruits, and we can proudly say, that on today basis, Golden Garden

served and prepared dishes. Another one includes juice and bev-

products come from 6 continents.

erages producers.

A very important part of our sales is the production of private label

In the near future we would like to exceed the limit of 10,000 tons of goods labeled in our Golden Garden brand.

brands for retail chains worldwide, and the successful introduction of our own brand Golden Garden into food service and retail markets.

68

Thank you very much for the interview.

INTERVIEW

An interview with Zenon Daniłowski, President of the Management Board, Makarony Polskie Group about new products, challanges connected with export and future investment plans.

What novelties can be found in the company offer and

their name, taste and form are closely connected with the tradition

which of these products will go for export sale?

of local markets, so these are not products we are offering in Poland.

Among the new products which have been recently introduced on

The biggest challenge for each producer is the respect for local clients

the market by our company are high protein pasta made of lentil,

because a local consumer will not buy products unfamiliar to them-

chickpeas and green peas and pro-health pasta made of buckwheat

selves. Poland has its taste, its culinary traditions, but these may not

and spelt. These products are innovative, they can be purchased in

correspond to the preferences of customers abroad. That is why our

the biggest trade networks in Poland. They will also be exported to Eu-

product is always adjusted to local tastes and preferences.

ropean countries. Following the SIAL Paris and ANUFOOD China fairs we hope that the products will also find new customers. The second

Is export in this category a big challenge?

group of products which we are introducing are snacks on the basis of

Export sale is not easy; for products made by Makarony Polskie trans-

apples – apple chips, and dried apple with dried blueberry mixes. The

port costs are the main barrier. It is difficult to export goods with a big

goods we are introducing are natural and very tasty.

volume to long distances because it increases the price. Competition is another challenge. For example on markets of African countries some

Which export markets has Polish pasta reached recently?

suppliers are offering pasta at prices which for European standards are

What are the plans for the future?

often unavailable. The fact that it is not possible to export only one

This year we have established cooperation with customers from

product to a given country from a given country is also a barrier. If we

Portugal and Scandinavian countries. Most of all we are developing

want to sell we must be present abroad as Poland. If only single compa-

our current relations with such countries as Ukraine or Egypt. Our

nies are exporting then there is no synergy and unit costs are very high.

presence on SIAL Paris and ANUFOOD China is dedicated to gain-

For instance thanks to the presence of many Polish tourists in Egypt the

ing new customers interested in the products of Makarony Polskie. In

Polish product is recognizable and has a good opinion.

my view, products with a big export potential are only those of high quality made of natural Polish raw materials such as lentil, soya, peas,

What makes your products stand out against other

with the addition of eggs and fruit based goods. We do not plan on

products?

exporting typical pasta because the logistic costs are too high.

Products of Makarony Polskie are distinguished by the fact that they do not only satisfy hunger but they also have a good influence

What is the greatest challenge in such operations as pasta

on the general well-being and good condition. High quality, large

export?

protein and mineral content, appearance, taste and smell make our

The biggest challenge is to adjust to the local market. As an example

products valued by consumers on different continents.

I will use markets on which we already have a big experience such as the Egyptian or Ukrainian markets. The products we are exporting,

70

Thank you for interview.

www.makarony.pl

„Dobrowolscy” is a Polish, family-run company that has been appreciated by customers and consumers for 27 years. “Dobrowolscy” specializes in excellent cold cured meats, and constantly strives to provide its customers with the highest quality products which refer to the taste of traditional cold cured meats. The motto of the brand is the slogan "We link generations through taste”. „Dobrowolscy” is a company combining the advantages of a regional manufacturer with production and distribution capabilities on a nationwide scale. Over 600 employees, production on the level of 1500 tons of cold cured meats per month, the highest quality and safety standards, among others, BRC; IFS. The company’s portfolio includes smoked meats, hams, roasts and pâtés.

Traditionally Smoked and Dobrowolscy Brothers are the company’s leading Premium brands. These cold cured meats owe their excellent taste to traditional smoking in a real smoking chamber, just as our grandparents did.

They refer to traditions through their excellent recipes taken from the rich tradition of preparing cold cured meats in the podkarpacie region as well as through the use of carefully selected raw material.

In response to the changing needs of consumers, the company continues to introduce new product lines - for example, the line of the highest quality poultry products under the name KUKURYKU Premium.

The quality of Dobrowolscy products is proven not only through recognition and popularity among consumers, but also through received awards, among others: Pearl of the Market 2018; Appreciate Polish Products, Hit of FMCG market 2018.

Kabanosy kruchutkie od braci

Szynkowa tradycyjna od braci

Brother’s own tender thin dry sausages am

Brother’s own traditional szynkowa am

170g meat / 100b product Weigth ca 0,3 kg

102g meat / 100g product Weight ca 1800 g

Kiełbasa krucha z piersią z kurczaka

Pierś z indyka tradycyjnie wędzona

Tender sausage with chicken breast

Traditionally smoked turkey breast

The product is smoked in a traditional smokehouse, without the addition of phosphates, artiicial colors and thickening substances 107g meat / 100g product Weight ca 1200g

The product is smoked in a traditional smokehouse, without the addition of phosphates, artiicial colors and thickening substances 110g meat / 100g product Weight ca 1500g

Szynka z Wadowic

Polędwica z Wadowic

Ham from Wadowice

Loin from Wadowice

Traditionally smoked delicious ham.

Very tender and tasty. Delicate avor and juiciness.

110g meat / 100g product.

Traditionally smoked loin.

Very tender and tasty. Delicate avor and juiciness.

110g meat / 100g product.

Boczek Stryjka

Wiejska z Wadowic

Uncle’s bacon

Country sausage from Wadowice

Smoked using natural smoke rom alder and beech wood.

115g pork bacon / 100 g product. fWeight: ca. 700g

Classic Polish sausage smoked in traditional smokehouse.

ONLY NATURAL INGREDIENTS. 120g meat / 100g product.

Weight: ca 1300g

Szynka bez konserwantów

Polędwica bez konserwantów

Traditionally smoked ham without from preservatives

Traditionally smoked loin without preservatives

Delicious taste and aroma.

110g meat / 100g product.

Weight: ca. 1000g

Perfectly tender, enriched by aroma of traditional smokehouse.

110g meat / 100g product.

Weight: ca. 1800g

POLISH MARKET

POULTRY – ON THE RISE Polish poultry trade flourishes at home and abroad. Statistically, consumption of poultry meat among Poles reached 30.5 kg per person in 2017.

Łukasz Dominiak, General Director of the National Poultry Council – Chamber of Commerce

74

and feathers which are considered luxury

tributed to this success, by taking a number

products on that markets.

of actions, both local and international, aimed

Every year the Polish National Poultry

at facilitating re-opening of those markets. In

Council – Chamber of Commerce (KRD-IG)

case of South Africa, we have organized bilat-

implements many educational activities aimed

eral meetings with competent authorities and

at promotion of Polish poultry in Europe and

coordinated veterinary audits. We are glad

Since 2014, Poland is also the undisputed

other markets as: China, South Africa, Taiwan,

that those undertakings have proven success-

top producer of poultry. Data published by

Singapore, Vietnam or the United Arab Emir-

ful. Today, 13 Polish producers are permitted

the European Commission shows that in

ates. This international promotion is realized

to export poultry products to the South Af-

2017 Polish poultry production reached 3,1

by hosting Polish Poultry booths at the most

rica. I am fairly certain that this number will

million tonnes. To compare, production in

important food and meat fairs and by arrang-

increase. Another success was signing of a

France and Germany remains at about 1,8

ing meetings with foreign government author-

bilateral protocol between Poland and China,

million tonnes and those countries are also

ities, local importers and representatives of

which finally led to re-opening of the Chinese

considered leading poultry producers. Pol-

foreign veterinary services. We present the

market for Polish poultry. It is a source of great

ish poultry is universally appreciated for its

successes of polish poultry sector; we inform

pride that our organization was deeply en-

high quality and competitive price so there

about its constant development and moderni-

gaged in these processes.

is little surprise that it also became a desir-

sation. We also focus on the advantages of Pol-

We serve as a facilitator, enabling national

able product internationally. In 2017, we

ish poultry, like its high quality and great taste.

producers to enter foreign markets through

exported nearly 1,2 million tonnes of poul-

All of those activities translate into increased

our international promotion of Polish Poul-

try. The main destinations were Germany,

trade and increased appreciation of the Polish

try. We maintain up-to-date and valid infor-

the United Kingdom and France.

poultry all over the world.

mation on all documentation and processes

Trade exchange with Polish poultry pro-

One of the greatest success of the Polish

required for export to foreign markets. There

ducers are seen as desirable also outside the

government, veterinary services and also

are of course certain challenges when it comes

EU. We observe that non-European countries

KRD-IG is the fact that almost all countries that

to production and export. Some of them are

open their markets to our poultry. Polish ex-

blocked import of Polish poultry after the out-

expanding the offer of the Polish poultry pro-

porters see the greatest potential in many

breaks of avian influenza in 2016/2017 have

ducers, ensuring sustainable growth of the

countries in Asia and South Africa. This inter-

already reopened their borders to the Polish

sector and safeguarding production safety. We

est reaches beyond just poultry meat. Some

poultry – including South Africa. I strongly be-

also see consumer awareness as one of the

countries, like Taiwan or Japan, import signifi-

lieve that the Polish National Poultry Council –

main factors needed to facilitate growth of the

cant volumes of Polish duck and goose down

Chamber of Commerce has significantly con-

whole poultry sector.

STATISTICS

DOMESTIC PRODUCTS OR GLOBAL BRANDS? WHAT CATEGORIES OCCUPIED THE LARGEST SPACE WHEN ADVERTISING IN THE PROMOTIONAL LEAFLETS? Shopping chains all over the world are competing in creating the most attractive offers. Promotional leaflets are one of the basic communication channels between shopping chains and clients. Their content sometimes convinces clients tempted by promotion to go shopping indeed to that shop and not any other

Agnieszka Smarzewska, FOCUS Research International

78

egories are especially strongly displayed on

hol. In Poland, Czech Republic and Slovenia,

the leaflet pages?

beer took the first place. And on the Slovak,

The research company FOCUS Research

Hungarian and Bulgarian market wine occu-

International analyzed shopping leaflets which

pied the greatest amount of space in leaflets.

came out in the first half of 2018 in nine coun-

Only on the Croatian and Serbian markets

tries of Central-East Europe. The research veri-

alcohol did not take the first place with ref-

It is extremely important to adjust the of-

fied how many square centimeters of the leaf-

erence to the amount of occupied space. It

fer to the consumers’ needs and present it in

let area were devoted to particular foodstuff

is worth stressing that in the examined period

an effective way. A shopping leaflet should

categories. They concentrated on categories

there were many occasions which involved in-

be an eye-catcher, therefore the presented

where promotion occupied the biggest area

creased alcohol consumption; in the first half

products must be easily visible and properly

on the leaflet. As the analysis results showed,

of the year there is carnival time, and in May

displayed. How much space in the leaflet is

almost on all researched markets the biggest

the barbecue season starts.

devoted to individual products? Which cat-

amount of leaflet space was occupied by alco-

Taking into account that almost all re-

STATISTICS TOP 5 Categories – Surface of promotional (trade) leaflets 01.01.2018-30.06.2018

Czech Republic

Poland

Slovakia

1

Beer

5,64%

1

Beer

3,46%

1

Wine

2,92%

2

Sausages

3,99%

2

Wine

3,14%

2

Delicacy

2,46%

3

Pork

3,35%

3

Joghurts

2,11%

3

Beer

2,08%

4

Cheese

2,91%

4

Delicacy

2,03%

4

Hot Dogs

1,71%

5

Ground coffee

2,73%

5

Hard Cheese

1,91%

5

Pork

1,68%

Hungary

Romania

1

Wine

3,08%

1

2

Ham

3,01%

2

3

Beer

2,86%

3

4

Delicacy

2,26%

4

5

Juices

2,11%

5

1

Sausages

3,19%

1

2

Cheese

2,70%

3

Wine

2,62%

Bulgaria

4,30%

1

Wine

Wine

2,67%

2

Sausages

3,38%

Sausage

2,63%

3

Beer

3,00%

Ground coffee

1,82%

4

Biscuits

2,68%

Ice cream

1,74%

5

Cheese

2,54%

Biscuits

3,86%

1

Beer

3,74%

2

Wine

3,76%

2

Wine

3,20%

3

Beer

3,63%

3

Biscuits

2,05%

Beer

Croatia

Serbia

3,92%

Slovenia

4

Pork

2,50%

4

Juices

2,21%

4

Ice cream

1,86%

5

Biscuits

2,49%

5

Sausages

2,19%

5

Cheese

1,77%

searched markets are linked by the fact that

took the lead. It is also worth mentioning the

the greatest amount of space in shopping

category of hard cheese in Croatian and Polish

leaflets is taken by alcoholic beverages, it is

leaflets, and fruit yogurt in the Czech leaflets.

worth pointing out that in each researched

Have domestic brands also occupied the

country totally different brands are in the

greatest amount of space in leaflets in the

lead. And what is interesting, in many cases

case of products other than alcohol products?

these are local brands. In the beer category,

This would be meat products. In the sausage

in each examined country, the biggest amount

category in Romania the biggest amount of

of advertising space was taken by domestic

space was taken by promotions of Romanian

brands. For example in Poland these include

brand products Cris-Tim and Caroli, and in

the Polish brands Żywiec, Warka and Tyskie,

Croata – a Croatian brand Gavrilović, and in

in the Czech Repbulic – Czech brands Braník,

Poland goods of Polish brands Madej Wró-

Budweiser Budvar, in Slovakia the first place

bel and Henryk Kania. In Bulgaria, where the

was taken by the Slovakian beer brand Zlatý

category of sausage took the second place

Bažant, in Croatia – a Croatian brand Pan, in

with reference to the space occupied, the

Bulgaria – the brand Ariana from the Bulgari-

majority of products were of the Orehite

an brewery Zagorka. One should remember,

brand belonging to the Bulgarian company

however, that the majority of these brands

Bella. However, taking into account such

belong to world concerns such as Heineken,

categories as biscuits and cookies, and hard

Carlsberg and Molson Cors. Still, it appears

cheese, global brands gained advantage in

that European consumers are deeply attached

certain countries. For instance in Croatian

products which are given the biggest advertis-

to local beer brands.

and Bulgarian leaflets in the category of bis-

ing space in promotional leaflets. Frequently,

What other food categories occupied the

cuits and cookies, the leader was Milka. At

products which are very popular among con-

greatest amount of promotional leaflet area?

the same time notable is a strong position of

sumers are especially displayed. The research

Undoubtedly, certain meat categories. In Cro-

the Czech sweets brand Opavia belonging

showed that these often include domestic

atian, Polish, Bulgarian and Romanian leaflets

to the Mondelez concern, not only in the

brands, especially in such categories as beer

a high position was taken by the sausage cate-

Czech Republic where it largely outranked

or meat products. Also the time in which pro-

gory, and in Hungary a lot of space was devot-

other brands of this category, but also in the

motions are given is not without significance.

ed to products in the ham category. In Serbian

neighboring Slovakia. And in Poland, in the

So it is interesting whether in the next half year

leaflets the category of biscuits and cookies

biscuit category the first place was taken by

the same categories will lead?

Almost all researched markets are linked by the fact that the greatest amount of space in shopping leaflets is taken by alcoholic beverages. the Polish brand Dr Gerard.

Many factors influence the selection of

79

CONTACT POLISH COMPANIES ARGO is a Polish family owned business that have been producing tasty and healthy sweets for nearly a quarter of century. Company collaborates as well as creates Polish tradition of confectioner’s trade.

The high quality of products is continuously being ensured since 1992. ARGO is currently improving

Z.P.H. ARGO Sp. z.o.o.

16 Wiejska Street 37-100 Łańcut, Poland Phone: +48 17 247 13 51 Fax: +48 17 247 00 42 biuro@argo.net.pl www.argo.net.pl

product portfolio by adding more unique items in order to satisfy consumers needs.

Sweet treats offer not only consists of traditional lollipops, juicy bubble gum lollipops, hard and

filled caramels, but also handmade products, e.g. Easter lambs, Christmas tree icicles or Valentine’s lollipops “Hot Hearts”. Company does not forget of milk and chocolate connoisseurs. Therefore, especially for them, it has prepared a delicious collection of CHOCO Jello sweets.

The high class of products is indicated by natural coloring and flavours, fruit juices, vitamins as well as lack of preservatives. ARGO produces over 5 million kg sweets per year including 100 million pieces of

lollipops. Products are available in the majority of European countries as well as outside the continent, e.g. USA, Canada, Uzbekistan, Libya, Mongolia, China, Kazakhstan, Azerbaijan and Israel. Conscious

approach to food safety and innovation is recommended by the International Food Standard (IFS) certificate on higher level.

Bifix W. Piasecki Sp.J Górki Małe 33 Dworska Street 95-080 Tuszyn ,Poland Phone: +48 42 614 40 88 Fax: +48 42 614 41 20 bifix@bifix.pl www.bifix.pl www.zdroweherbaty.com.pl

Polish producer of fruit and herbal teas and jams.

Bifix is a family company producing fruit and herbal teas from its own plantations for 25 years. The

company has the largest offer on the market selling black, green, red and white tea as well. From 2010 Bifix opened a laboratory, so the quality and taste are under constant research.

Company offers all possibilities of tea packaging as well as own products. Bifix produce brands for the largest suppliers in the world. Since two years the company has expanded, being also a producer

of jams and concentrates. In addition, Bifix’s offer includes fruit raw materials, ready-to-mix fruit and dried fruit.

Bogutti Sp. z o. o.

Henryków-Urocze 48 Gromadzka Street 05-504 Złotokłos, Poland Phone: +48 783 956 466 Fax: +48 22 266 01 19 export@bogutti.com www.bogutti.com

Damak Kebab

42 Krakowska Ave. 02-284 Warsaw, Poland Phone: +48 22 86 80 982 kebab@damakkebab.pl www.damakkebab.pl

The BOGUTTI company specializes in production of high quality, rich cookies, baked according to the

best Italian technologies. Cream fudge is something for the Polish to be proud of... Cream fudges are still the most recognisable Polish export product. Bogutti is also a producer of the traditional Polish

cream fudge recognisable on the international market. We offer three types of cream fudge: MILK, CHOCOLATE and BUTTER. The secret of Bogutti’s cream fudge is its exceptional taste.

Damak Kebab was founded by kebab enthusiasts – a specialized team with many years of experience

in kebab production in Poland. In our plant, we produce chicken, beef, minced beef and roasted kebab, which is distributed by our refrigerated vehicles from Poland to all Europe. Our plant has all the necessary permits for production and is constantly controlled by veterinarians and food technologists. Also, we have implemented a system to ensure health safety HACCP. Additionally, we are working on the construction for our new factory and planning to move there by 2018.

„Dobrowolscy” is a Polish, family-run company that has been appreciated by customers and consumers for 27 years. “Dobrowolscy” specializes in excellent cold cured meats, and constantly

strives to provide its customers with the highest quality products which refer to the taste of traditional

Dobrowolscy Sp. z o.o.

Wadowice Górne 93, 39-308, Poland Phone: +48 14 666 20 00 export@bd24.eu dobrowolscy@dobrowolscy.pl www.dobrowolscy.pl

cold cured meats. The motto of the brand is the slogan “We link generations through taste”.

„Dobrowolscy” is a company combining the advantages of a regional manufacturer with production and distribution capabilities on a nationwide scale. Over 600 employees, production on the level of 1500 tons of cold cured meats per month, the highest quality and safety standards, among others, BRC; IFS. The company’s portfolio includes smoked meats, hams, roasts and pâtés.

Traditionally Smoked and Dobrowolscy Brothers are the company’s leading Premium brands.

In response to the changing needs of consumers, the company continues to introduce new product lines – for example, the line of the highest quality poultry products under the name KUKURYKU

Premium. The quality of Dobrowolscy products is proven not only through recognition and

popularity among consumers, but also through received awards, among others: Pearl of the Market 2018; Appreciate Polish Products, Hit of FMCG market 2018.

82

CONTACT POLISH COMPANIES

Reydrob is located in the heart of Poland, far from big cities. Reydrob produces tasty and health food.

Modern lines for production and cutting, as well as, years of experience let company keep the highest

possible standards when it comes to poultry production. All of customers can be sure, that products that leave Reydrob’s plant, are the best possible quality.

Reydrob Sp. z o.o.

19 Golki Street 96-127 Lipce Reymontowskie Poland Phone: +48 46 831 61 14 Fax: +48 46 834 90 47 biuro@reydrob.pl www.reydrob.pl

The roots of ZM Henryk Kania S.A. go back to the nineteenth century when traditional meat craftsmanship flourished in Pszczyna. The meat processing plant has been situated in the place of

today’s seat for years. In 1990 Henry Kania enriched the traditional craftsmanship with the latest processing methods, developing a dynamic family business to fit the new century. Company has successfully transferred traditional knowledge and skills into modern realities.

Today ZM Henryk Kania S.A. is Poland’s leading producer of cold meats, and processed meats, with an annual revenue exceeding 1.2 billion zł (316 Million USD). It’s also an innovational and dynamically

expanding exporter. The company offers a wide assortment of products, from the area of own, and private brands. The main consumers are chain stores inside the country, but also abroad, such as

Auchan, Biedronka, Carrefour, Delikatesy Centrum, E-Leclerc, Intermarche, Kaufland, Lidl, Makro, Netto

Henryk Kania S.A. 5 Korczaka Street, 43-200 Pszczyna, Poland Export Departament: Mrs. Agnieszka Ufel Phone: +48 735 910 265 export@zmkania.pl www.zmkania.pl

and Żabka. Since March 2012 shares of ZM Henryk Kania are listed on the Warsaw Stock Exchange.

Krajowa Rada Drobiarstwa – Izba Gospodarcza (The National Poultry Council – Chamber of Commerce), established in 1998, aims at developing and modernizing the Polish poultry industry,

at protecting the interests of poultry producers and processors as well as at representing the Polish poultry industry before national and international organizations.

Currently KRD-IG has nearly 70 members from such fields as: farming, breeding, hatching, poultry

and egg production, poultry meat and egg processing, trade, and poultry feed production, agricultural universities, and associations of poultry farmers. KRD-IG’s members are responsible for approximately 70% of the total slaughter volume and 90% in poultry exports.

KRD-IG is a member of key international poultry organizations: a. v. e. c. – the European Producers’ Association, Importers and Exporters of the Chicken Meat; CLITRAVI, ELPHA and WPSA.

Krajowa Rada Drobiarstwa – Izba Gospodarcza (The National Poultry Council – Chamber of Commerce) 3/5 Czackiego Street 00-043 Warsaw, Poland Phone/Fax: +48 22 828 23 89 krd-ig@krd-ig.com.pl www.krd-ig.com.pl

KRD IG

“Makarony Polskie SA is one of the biggest, dynamically changing pasta producers in Poland. It

is a company with rich traditions, many years of experience and thriving factories in Rzeszow and Czestochowa. Making our best to satisfy our Customers’ expectations, we offer a wide variety and shapes of pasta, pressed and laminated, manufactured with or without eggs, from finest durum and standard wheat. Our products are sold under two main

brands: Makarony Polskie and Sorenti. Our activity includes also production services, we produce pasta and processed products for brands of the biggest

chain stores. Manufacturing processes are conducted on the basis of modern production lines,

and implemented standards guarantee the highest quality and microbiological purity of our

Makarony Polskie S.A. 15a Podkarpacka Street 35-082 Rzeszów, Poland Phone: +48 17 875 30 10 Fax: +48 17 875 30 20 sprzedaz@makarony.pl www.makarony.pl

products. Out of concern about quality and taste, both raw materials and finished products are thoroughly examined by skilled Quality Control Teams.”

Maspex Group is one of the largest food companies in Central and Eastern Europe with sales revenues more than 1 bn USD. It was established in 1990.

Company produces fruit and vegetable juices, nectars and drinks, energy drinks, pasta and cereal products, salty and sweet snacks, cappuccino and instant drinks, chocolate dragees, jams, ketchups, sauces, ready meals etc.

The highest quality of products has been always the priority for Maspex. Quality systems in Maspex facilities meet IFS Quality standards. Company has 13 plants as well as the most modern logistic

center in this part of Europe with 80 ths pallet holding positions. Brands like Tymbark, Kubus, DrWitt,

Tiger, Lubella, Salatini, Coffeeta, La Festa, Krakus, Lowicz, Kotlin are unquestionable leaders in their

Grupa Maspex Sp. z o.o. Sp. k.

37 Legionów Street, 34-100 Wadowice, Poland Phone: +48 33 873 10 75 export@maspex.com www.maspex.com

categories. Products of Maspex Group are sold to more than 50 countries worldwide.

PPH MAXPOL offers: •

Designing stands for individual exhibitors as well as for national groups;

•

Forwarding and customs clearances of company’s products with the delivery directly

•

•

Preparing and assembling the individual stands, stands arrangements; to the stand;

Professional services for fair participants as: flights, accommodation, local transfers in the city of the fair.

PPH MAXPOL Sp. z o.o.

479 Puławska Street 02-844 Warsaw, Poland Phone: +48 22 628 06 21 +48 22 625 14 08 +48 22 629 96 21

Fax: +48 22 621 03 73 maxpol@maxpol-targi.com.pl www.maxpol-targi.com.pl

83

CONTACT POLISH COMPANIES 13

Mlekpol Dairy Cooperative in Grajewo is the biggest producer of milk and dairy products in

MLEKPOL

13 Elewatorska Street 19-203 Grajewo Phone: +48 86 2730537 sekretariat.handel@mlekpol.com.pl www.mlekpol.com.pl

Poland and one of the twenty largest milk processors in Europe.

The winner of many awards and the most recognizable brand of Mlekpol is Łaciate – in Poland this brand has become a synonym of milk. Łaciate products include milk, cream, butter and cream cheese. The entire offer of Mlekpol includes more than 400 products, which have found

their customers in the majority of European countries, South America, Asia and the Far East countries. Foreign customers value the quality of the product and the stability of cooperation which is ensured by Mlekpol.

QUADRUM FOODS Sp. z o.o. Sp.k.

22A Moniuszki Street 31-523 Cracow, Poland Phone: +48 (12) 370 3420 Fax: +48 (12) 370 3432 office@qf.com.pl www.qf.com.pl

QUADRUM FOODS is an international company specialized in imports and exports of deep

frozen fruits and vegetables, purees and juice concentrates, as well as chilled fruits. Annually

over 45 thousand tons of products are sold worldwide, this including products under our own brand - Golden Garden. Our client portfolio includes world’s largest producers, distributors

and wholesalers. Our products are components of the world’s best-known brands. Every day we make the best efforts to deliver products from finely selected Polish orchards, gardens and plantations, as well as the farthest corners of the world. This selected supplier base, emphasize

on quality of the delivered products, together with many years of experience of our team allow us to meet the expectations of even the most demanding contractors.

Sante is a Polish family company established in 1992. The mission of Sante is to deliver top

Sante A. Kowalski sp.j.

55a Jagiellońska Street 03-301 Warsaw, Poland Phone.: + 48 22/ 811 50 37 Fax: +48 22/ 675 07 70 sante@sante.pl www.sante.pl

quality foods with a beneficial impact on the customers’ health and wellbeing, as well as to promote knowledge on healthy eating and lifestyle. Today, the company is an expert in the market of healthy foods in Poland and worldwide. Its rich and diversified offer includes ca. 250

products, including: breakfast products, cookies, bran, wheat bars, groats, nuts and dried fruit, vegetable spreads and terrines, vegetable beverages etc. Among the unique products offered

by Sante are premium quality, high fibre oat bran, low-sodium sea salt, Granola, Fit, Musli Lo,

Smart Teens - breakfast cereal for children, and the GO ON! brand (GO ON! Peanut butter: 100% peanuts, GO! almond butter: 100% almonds, GO ON! protein bars).The high quality of the products, with no artificial additives, is the pride of Sante.

The company SERTOP is one of the leading manufacturers of processed cheese on the Polish market.

Sertop Sp. z o.o.

58 Przemysłowa Street 43-100 Tychy Phone: +48 32 217 08 38 +48 32 326 46 41 export-info@sertop.com.pl www.sertop.com.pl

The company has more than fifty-year tradition of producing high quality products based on proven recipes while maintaining strict quality control. For the production are used only natural ingredients, it does not apply any preservatives and colorings.

SERTOP offer includes more than 20 flavors of processed cheese in a variety of formats, such: round boxes 140 g and 280 g, cubes 100 g and 30 g, blocks 100 g and 100 g sausages.

SERTOP company meets all the requirements for the sale of processed cheese on the Polish and

foreign markets. SERTOP sells its products to the Polish market and the markets of the European Union and the United States, Canada, countries of the Middle East, South Korea.

The company is certified BRC Global Standard Certificate and IFS (International Food Standard).

STOKSON Company was established in the year 1990 and is now one of the most high-tech companies specialized in producing berliners, donuts and other confectionery.

Stokson Sp. j.

SALES OFFICE 38 Bojowników o Wolność i Demokrację Street 41-500 Chorzów Phone: +48 32 441 60 90 sales@stokson.com www.stokson.com

In our plants we use the innovative solutions in terms of technology, production, storage and logistics. Our stable and qualified staff, an extensive R&D department and the latest generation of production lines allow us to create unique products defining market trends in their categories.

Stokson Company is very well known to customers who value high quality, stabil-ity and reliability of the supply chain. Our products are well considered by millions of consumers in Europe.

The company owns the most important international certificates guaranteeing the highest production quality and safety. The synergy of perfection in operation to-gether with skilled and competent staff and advanced technology results in the company’s success. We exceed the consumers’ expectations

by creating market trends. Through innovative and original solutions we are constantly striving to im-prove our products by extending our offer with new categories.

84

CONTACT POLISH COMPANIES

Vobro’s Confectionery Factory was founded in 1986 in Poland. Vobro’s mission is to fully satisfy

Customers’ needs by producing high quality and safe confectionary products. Vobro’s product range is made up of over 100 chocolate confectionery products (pralines and chocolate sweets), jellies. Among Vobro’s best sellers are dessert chocolates filled with cherries in liqueur, perfectly ripe flawless cherries are selected, bathed in liqueur and packed in luxurious dark chocolate.

For many years WAN-VIT company has taken care of its customers tastes.

As one of the leaders of food industry in Poland, WAN-VIT can ensure that products are made from traditional recipes and the highest quality raw materials.

Putting on the dynamic development, company created a new products line 4proActive.

4proActive products were created thinking about everyone who puts his attention to healthy and

active lifestyle, take care of slim silhouette and good mood as well as those being on low sugar and gluten-free diet.

ZPC Vobro Wojciech Wojenkowski 78 Podgorna Street 87-300 Brodnica, Poland Phone: +48 56 493 28 51 export@vobro.com.pl www.vobro.pl

Z.P.H.U. WAN-VIT

11a 3 Maja Street 88-430 Janowiec Wlkp., Poland Phone: +48 601 831 863 www.4proactive.eu www.wan-vit.pl

Ptak Warsaw Expo is the largest trade fair and congress centre in Central and Eastern Europe. It was established for the organisation of international trade fairs, congresses, conferences, seminars, public events and other commercial events also by external companies. Ptak Warsaw Expo consists of 6 modern exhibition halls with a total inner space of 143 000 sqm and 500 000 sqm of external space.

Ptak Warsaw Expo is the only trade fair centre in Poland with such a unique location. It is located

10 minutes drive from the country’s largest international airport – Warsaw Chopin Airport and 15

minutes drive from the Warsaw city centre, at the junction of the most important national roads 57

Ptak Warsaw Expo International Exhibition and Conference Center 62 Katowicka Ave.

05-830 Nadarzyn www.warsawexpo.eu

and 58, and the A2 motorway. Ptak Warsaw Expo is ideal for business meetings at the highest level.

Wawel SA is one of the most renowned Polish confectionery producers. It offers a wide portfolio of chocolate tablets, chocolate bars and pralines, candies, caramels and fruity jellies. Wawel owes

its success to over a century of experience along with continuous development and a modern

production process. Permanent care for high quality and global standards resulted in an exceptional

growth and development. Today Wawel’s products are available in about 50 countries worldwide and the number of loyal consumers is constantly growing.

We believe that pleasure originated by our products, based on Good Ingredients, can initiate small, good deeds, following our brand claim – feeling better, doing better!

Wawel SA

14 Władysława Warneńczyka Street 30-520 Cracow, Poland Phone: +48 12 254 21 10 Fax: +48 12 254 21 47 export@wawel.compl www.wawel.com.pl

Zbyszko Company S.A. has been operating dynamically on the Polish market since 1993. With

years of experience and excellent knowledge of the industry and customer expectations, we can boast a unique range of well-known and appreciated products.

Our offer includes carbonated and non-carbonated fruit beverages, mineral water and water with added fruit juice. Individual product lines address the expectations of adults, adolescents, and children alike.

We are gradually not only our portfolio, but also our infrastructure. We focus on new technologies and innovations, e.g. aseptic packaging. With two plants and 6 production lines, the company is able to produce more than 140,000 bottles of 1.5 liters per hour. We also have

ZBYSZKO COMPANY S.A. 239 Warszawska Street 26-600 Radom, Poland Phone: +48 48 383 11 00 recepcja@zbyszko-company.pl www.zbyszko.com.pl

two high storage warehouses, with a total of 25,000 euro-pallets and the following certificates: BRC, FDA.

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STOKSON DONUTS The character of products sold under this brand perfectly fits into the expectations of young consumers. Popular and trendy Donuts have more and more fans all around the world. Original recipe, excellent taste, delicious filling and multicoloured toppings combined with attractive sprinkles create unique flavours, characteristic of pop culture. www.STOKSON.com

DELISSIMO

CHOCO CRISPO

www.VOBRO.pl www.VOBRO.pl

APPLE CHIPS Our apple chips is a product of high nutritional and organoleptic quality. We preserve nutritional value without using preservatives or any other artificial additives.

Nutritional value of DRIED FRUITS: High fiber, Monosaccharides – excellent source of energy during increased physical activity, Proteins, Vitamins and Microelements (iron, sodium, potassium). www.STOCZEK.com.pl

Choco threesome Exceptional coconut team. Do you want to stay fit and healthy? Try out our unique, finest and premium quality sweetmeats. They are healthy and delicious with a cocoa flavor. Only with natural ingredients. www.4PROACTIVE.eu www.WAN-VIT.pl

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Eucalyptus Menthol

Lemonade Drops

Hard candies, 90g

Candies filled with fizzy filling, 90g

The novelty in ARGO’s offer are hard caramels Eucalyptus Menthol.

Lemonade Drop’s – it’s one of recencies in the assortment of

Menthol and Eucalyptus flavour

the producer. The product includes

achieved thanks of natural oils,

bottle-shaped candies, lemonade-

lack of gluten and allergens,

flavoured in 3 colours: yellow,

natural colour are indisputable

orange, pink, filled with fizzing

features, which have an effect of

powder. Attractive package with

success of debut the product on

transparent wrap exhibits the higher

polish as well global market.

quality of the article. The product is

Caramels are packed in a 90g and

packed in a 90g bag, 1 kg bag and

1 kg bag, 3 kg box.

2,5 kg box.

www.ARGO.net.pl

www.ARGO.net.pl

Green tea

Pomegranates and cranberries tea

Green tea is rich in vitamins B1, B2, B5, C, PP,

This interesting tea is composed of pomegranates and cranberries which are

compounds tannins, alkaloids, purine compounds,

excellent for vitality. Our tea, with its divine flavor and delicate aroma, will

coumarin and lecithin. It also contains numerous

take you on a journey to a place of blissful relaxation. Cranberries are an

minerals, calcium, magnesium, iron, manganese, silicon,

excellent source of vitamins, minerals and other substances that are valuable

fluorine, copper, iodine, and amino acids. With such

to our body. Cranberries are natural antioxidants that reduce the negative

a wide range of valuable components, green tea has

effects of free radicals. Antioxidants provide natural protection for the cells

a beneficial effect on

of our body against the influence of free

various body functions.

radicals. Pomegranate, due to the high

Recommended for

content of natural antioxidants, vitamins

people looking for new

and minerals, helps to improve your

taste sensations.

mood, rejuvenates and adds vitality.

www.BIFIX.pl

www.BIFIX.pl

Offer of BOGUTTI COMPANY! FREE – No added sugar Cookies. There is absolutely no added sugar in Free Cookies.

Really good and simple cookies, inspired by family traditional home recipe. They are a great alternative for breakfast, can be also serve as a snack at school or work. You can choose from the following flavours, Butter Cookies with 20% Butter, Cookies with 20% Chocolate, Chocolate & Cranberry or Chocolate & Hazelnut. Cookies are manufactured from the natural ingredients: 0 Sugar, 0 Trans Fat, No Preservatives. Cookies look nice and attractive with 12 months Shelf-life. Net weight 135g www.BOGUTTI.com

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Deep frozen fruits and vegetables

Deep frozen fruits and vegetables, also fruit and vegetable mixes meticulously prepared according to customers specifications dedicated for the retail and B2B market.

Deep frozen fruits and vegetables packed in our Golden Garden brand and / or private label.

Tanks with concentrated fruit and vegetable juices. Main purees and juice concentrates can be packed in tanks, barrels, flexi-tanks or bag-in-boxes. www.qf.com.pl

Granola

GO ON

Granola is an exceptionally crunchy, cookie-like combination of roasted

GO ON Protein bars 20% are a delicious bars made for athletes

wholegrain oats with addition. Granola is a natural source of thiamine

and physically active people. They contains whey protein WPC

and folic acid as well as minerals. It is distinguished by its high content

80 with an excellent amino acid profile and high digestibility.

of dietary fibre. New Sante Granola is a product with no added wheat,

The addition of inulin – a pre-biotic, appropriate proportions of

no palm oil, no glucose syrup. Granola is more

carbohydrates and protein, and high fibre content are the main

than just breakfast cereal! It tastes great added

advantages of the GO ON bar. Protein bars GO ON

to milk, plant drinks, yoghurt, kefir or

is an ideal snack that you

juice. You can use it to

can enjoy during or

make delicious yoghurt

after training!

desserts. It is so tasty

www.sante.pl

and crunchy that it can be munched on as a snack between meals. www.sante.pl

Processed product MAZURSKI – 280g round box www.SERTOP.com.pl

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Processed cheese MIX “Your... favourite” – 140g round box

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Sliced & Grilled Kebab We love eating kebabs when we go out. What about eating them

Damak Chicken Legs Kebab

at home? Damak Kebab produces sliced and grilled kebab for your

Its taste makes it one of the most

kitchen. After producing the kebab, we grill and slice them for you.

preferred kebabs in our offer. Its taste

Our kebabs are freezing at the optimum temperature of -18 ° C,

comes from the harmony of herbs,

which provides long-term quality and preserves all the aromas and

special seasonings and chicken legs.

taste. Roasted beef and

A tasty and healthy choice particularly

chicken kebabs are

for people who want to take care of their

available in packs of

shape. It leaves unforgettable taste in

800 g, 1 kg, 2 kg.

your mouth. We produce and export it

www.DAMAKKEBAB.pl

from Poland to Europe. www.DAMAKKEBAB.pl

“Tradycyjnie Wedzone” “Tradycyjnie Wedzone” is our top premium brand. The characteristic feature of this brand is traditional smoking on real alder-beech wood. Due to selected high quality meat and proper spices it was possible to create absolutetly unique products. www.DOBROWOLSCY.pl

HAM FROM WADOWICE

SIRLOIN FROM WADOWICE AM

- 110 g of meat per 100 g of

- 110 g of meat per 100 g of

product,

product,

- Without phosphates

- Without phosphates

- Product invariably associated

- Product invariably associated

with taste from old times

with taste from old times,

- It seduces with its fragility and

- It seduces with its fragility and

perfect structure

perfect structure

- Smoked in a traditional

- Smoked in a traditional

smokehouse on a live flame,

smokehouse on a live flame,

- Smokehouses are fired with

- Smokehouses are fired with

alder-beech wood

alder-beech wood

Chicken breast fillet, grade A, with or without inner, calibrated/uncalibrated

Chicken thigh meat, grade A, without bones, with or without skin

www.REYDROB.pl

www.REYDROB.pl

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Active

Chips

Clean label, very high protein content and most

Our meat snacks offer also

of all, an innovative and pioneering concept

contains bacon chips and

of a food product - this is a short description

meat chips in two flavours.

of novelties by Zakłady Mięsne Henryk Kania

Our chips have high content

S.A., which are Henryk Kania Active meat

of proteins (35%)! It’s an ideal

protein sticks. Consumption of protein meat

nutritious meal and source of

sticks are alternative to other protein bars &

Energy. Thanks to the process of

snack available on the market. They cover 19%

frying and drying, packaging in

of daily protein requirements.

modified atmosphere, product

www.ZMKANIA.pl

can be stored at ambient temperature. www.ZMKANIA.pl

Kubuś mousse

Kubuś 100% Kubuś 100% is a response to the needs and expectations of our youngest consumers and their mums who want to choose the best products for their kids. Kubuś 100% juice is sugar-free and does not contain preservatives or food colours. Available in a comfortable, light, plastic sport cap bottle that you can take practically anywhere. This feature makes it perfect for lunch at school, providing a child’s recommended daily amount of vegetables and fruits that they can take wherever they go. www.MASPEX.com

Our mousse contains only fruits and vegetables without any added sugar. Kubuś Mousse is the perfect combination of a rich source of fibre with a daily recommended portion of vitamins (e.g. vitamin C) in a form of healthy snack. Vitamin C is especially important for children who are just beginning reception or school, when they are exposed to contact with many new harmful microorganisms – the vitamin C in Kubuś Mousse helps support proper immune system function. www.MASPEX.com

Polish pultry meat Polish poultry meat can successfully compete with the offer of world leaders by: √ competitive pricing – which you can expect from Polish producers and which becomes the key factor, when the product is of impeccable quality in relation to the price; √ exceptional quality and taste, resulting from full control of the production process “from farm to fork”; √ wide selection of poultry products: chickens, turkeys, geese, ducks and other types of poultry, offered as fresh meat: carcasses and different cuts (available also as frozen meat) and offal and preparations. www.KRD-IG.com.pl

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Dragon Gummies – a new Wawel category, simple ingredients and innovative packaging

Good Ingredients – a unique project appreciated by consumers

Wawel has expanded its portfolio and implemented a new category – fruit gummies – by Dragon Gummies brand. They are dedicated

Good Ingredients is a unique concept

for everyone and wonderfully soft. The new product is available in

under the Wawel brand, based on simple

4 varieties (fruity, yoghurt, juicy and sour) in various funny dragon shapes. Innovative packaging with

composition in product recipes and natural ingredients of highest quality. All Wawel products now

push-pop type

have a clean label – no colours, artificial

is standing and

flavours, GMO and less palm oil. The

convenient

producer has become an expert in the field

for product

of sweet recipes without additives in Poland.

sharing. Dragon

This unique project, appreciated by the

Gummies

consumers all over the world, meets the

are with fruit

best international

juices, without

standards and

any colours or

consumer needs.

artificial flavours.

www.WAWEL.com.pl/en

www.GOODINGREDIENTS.com.pl

Veroni active Natural Energy Drink

Veroni active Natural Isotonic

The Veroni active portfolio is enlarged by Natural Energy Drink

Veroni active Natural Isotonic is an isotonic drink

– an energy drink with a completely natural composition. The

based on 100% natural product recipe that includes only 4 ingredients: water,

product contains 140mg of natural caffeine obtained from

highest quality NFC juice, cane sugar and salt. Due to the osmolality of 300

guarana and green coffee beans, which instantly adds energy to

mOsm / kg it perfectly hydrates the organism during the physical activity.

the action. The aromas and juices it contains give it an intensely

Additional benefits of Veroni active Natural Isotonic are: a handy, functional

fruity flavor. Veroni active Natural Drink is sold in a handy and

bottle with a volume of 700ml which is perfectly suited to bicycle handles

functional 400ml bottle. The label of the drink combines the

and a sport cap enabling easy drinking while sports activities. Veroni active

natural origin of the product with its energy function.

Natural Isotonic is available in three attractive flavours: aronia & lemon, apple

www.ZBYSZKO.com.pl

& lemon, orange & lemon.

The product’s label is kept in the colour scheme of the carton combined with shades of green, which emphasizes the natural origin of the product while images of athletes accentuate the purpose of the drink. The product is manufactured using aseptic technology. www.ZBYSZKO.com.pl

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