The 8 Stages of the B2B Buying Process

MARCUS MANNS | www.mecs.design

To succeed in B2B marketing, it’s essential to understand the different stages of the buying process that your prospects go through. B2B buyers tend to take a much more structured and formal approach to purchasing goods and services. As a result, the sales process is often longer and more complex than in B2B sales. Understanding this is key for B2B marketers and business owners.

We’re in a B2B industry ourselves. And the majority of the clients we work with are B2B organisations, so we understand the unique challenges that come with marketing and selling to other businesses.