CITY CENTRE BAHRAIN CITY CENTRE BAHRAIN

Commenting on the success and the legacy of the #Bealight campaign, Duaij Al Rumaihi, City Centre Bahrain Mall Director said: “As the Kingdom’s most sought-after lifestyle and shopping destination, City Centre Bahrain is steadfastly committed to giving back to society and nurturing sustainable local communities – which lies at the core of our vision at Majid Al Futtaim Malls. The opportunity to light up the lives of thousands of Bahraini orphans through the #Bealight campaign is our humble contribution towards that cause. We are delighted to spearhead this noble effort to make Ramadan a meaningful and joyous occasion for orphans across Bahrain – the commitment to local community uplift is embedded in our DNA and drives all our efforts to create a more inclusive and sustainable future.

We are deeply grateful for the outpouring of kindness and generosity that our customers and patrons showered on this unique campaign. We were honored to partner with the Royal Humanitarian Foundation, whose tireless charitable and philanthropic activities in Bahrain have transformed the lives of thousands of people.”

“We believe that everyone deserves an equal opportunity in life, and the unique #Bealight campaign organized by City Centre Bahrain was a worthy cause stemming from this belief that rallied the community to actively contribute to uplift the lives of Bahraini orphans,” Dr. Mustafa Al-Sayed, Secretary-General of the Royal Humanitarian Foundation.

“The phenomenal success of the #Bealight campaign is not only a tribute to the keenness of Bahraini society and widely respected brands such as City Centre Bahrain to support all communities, but also testifies to the great impact and influence such collective efforts can have on our future generations.”

The #Bealight campaign was the latest in City Centre Bahrain’s illustrious history of mobilizing the local community in support of a worthy cause during Ramadan and celebrating some #GreatMoments together – thereby underscoring the mall’s leading role in community-driven development initiatives.

City Centre Bahrain, the largest shopping, entertainment, and lifestyle destination in the Kingdom, has brightened the lives of thousands of orphaned children this Ramadan through its inspiring community-driven initiative, #Bealight, that donated more than BD10,000 during the Holy Month.

Organised in collaboration with the Royal Humanitarian Foundation, the #Bealight campaign featured a bespoke installation located at the mall’s Central Galleria, where each of the lights that made up the installation represented an orphaned child. Each time a light was switched on by a visitor, the installation came to life, displaying a special light show and City Centre Bahrain made a financial donation on their behalf to the Royal Humanitarian Foundation for the uplift of orphans across the Kingdom.

During the campaign, mall visitors and the local community were encouraged to participate in this noble cause and increase the donation by resetting all the lights. The initiative attracted more than 5,000 people from across the Kingdom – including distinguished public figures and cultural personalities – and an equal number of lights were lit at the #Bealight installation. The widespread participation in the campaign led to City Centre Bahrain raising more than BD10,000 in support of thousands of Bahraini orphans.

Whether it’s the array of technology-driven cuttingedge services, creating seamless phygital transactions, or expanding the exciting range of entertainment and dining options, City Centre Bahrain has always been at the forefront of providing customers with compelling shopping experiences and demonstrating the captivating power of retail.

Pioneering services such as complimentary delivery, electronic wheelchairs, portable chargers and free WiFi across the mall, City Centre Bahrain stands testament to the strength of its partnerships with leading brands and the success of Majid Al Futtaim’s commitment to expanding the mall’s physical and digital presence – living up to its motto of “creating great moments for everyone, every day”.

For more information visit www.citycentrebahrain.com