Entertainment Has A New Bright Future at Al Othaim

Marc Caux joined the Al Othaim Investment Co. in April 2022 as the CEO for the Entertainment Business. His main experiences over the last 25 years are covering mainly CEO positions leading multicultural organizations across the globe operating businesses in countries such as Argentina, Brazil, Canada and operating different Entertainment businesses for well-known US companies such as Disneyland Paris, Warner Brothers and Vivendi Universal. For the last 14 years, Marc Caux was the European Executive President of 20th Century Fox, a company owned by the Walt Disney Company. Marc graduated in Biochemistry from the Paris 13 University and received a master’s degree in Marketing and Management from the ISCM Business School.

Before joining the KSA, he held a couple of Board Members positions in companies involved in the Food and Energy industries. Married with 2 daughters and a French citizen.

Al Othaim Entertainment has built a strong legacy of creating and operating leading Entertainment venues across the Kingdom of Saudi Arabia and the Region. With our heritage of leading the entertainment industry for 20+ years, our ambition is to dominate all markets with exciting new concepts. MARC CAUX

CHIEF EXECUTIVE OFFICER ABDULLAH AL OTHAIM LEISURE & TOURISM CO.

Strategic growth will be the key driver of success for the future throughout the entire Al Othaim organization. Our Entertainment Division is the right vehicle to leverage and promote the exceptional beauty of Saudi Arabia and build on the strengths of the Saudi culture. From our existing base of 39 entertainment venues, we have plans with active business opportunities to grow to 70+ entertainment centres across the region by the end of 2023. Our entertainment locations historically have drawn younger family members. The popular traditional entertainment venues Saffori Land and Faby Land will continue to satisfy our existing younger fan base.

Our goal in 2022 is to launch multiple venues attracting participants aged 12 to 25 years. Al Othaim Entertainment is now introducing new High Technology Entertainment additional venues. Virtual Reality Experiences of all kinds including VR Gaming, VR Team Gaming, Simulated 3-D Environments, Metaverse Experiences, Cyberspace, Fly-Through Telepresence, and Artificial Intelligence. Our goal in 2022 is to launch multiple high-technology venues across our portfolio. We want to attract older participants aged 12 to 25 years. Our multiple high-tech investments portfolio-wide are leading the global entertainment business. Saudi Arabia is the central hub for the development of the Al Othaim Entertainment business. Our entertainment teams residing in Dubai and Cairo offices are pivotal in their role in the successful creation and delivery of these additional entertainment businesses.

Growth is what makes us relevant!

Our ambitions just begin with these 70+ Entertainment Centres. Under the newly released corporate strategy and the talented leadership of our Group CEO, Mr Meshaal Bin Omairh, the Al Othaim Entertainment division is set for rapid expansion while delivering new content. The hard work and support of the talented Al Othaim team will propel the organization to achieve our strategic growth goals. Part of our new corporate strategy is to build a unique Entertainment Intellectual Property (EIP). Our new projects will provide a mix of social interaction, green initiatives, high technology solutions and create new community expectations. Al Othaim Entertainment will be the first community-focused entertainment destination in KSA and the region.

Our Guests - are in the centre of the game!

Entertainment is all about Guest Experience. Consumers have many opportunities to enjoy entertainment today. From simple to complex home-based systems to ‘the most advanced team player high tech interactive systems’ in our Entertainment Venues, the consumer has a choice. A wide range of choices will be even more available in the future.

The 2030 plan for Saudi Arabia is extremely ambitious. Entertainment Development is a key pillar for the delivery of the 2030 plan. The people of Saudi Arabia will benefit as never before. Our consumer’s expectation about Entertainment and Consumer Experience is about to reach new heights. In a more competitive world, a better understanding of the consumer’s behaviour and their expectation is a ‘must have’. Relevance in the Entertainment Industry is now measured by the Guest Experience. Our corporate strategy is to move from a “customer” to a “guest” experience. Building our top-in-class loyalty program, creation of App and implementing the latest technology to facilitate our guest experience and their journey have all been implemented. Hosting our guests and recruiting new guest greeters are important to encourage our guests to come back again and again. Making our guests feel welcome, safe, happy and well taken care of at all our locations is our privilege.

There is no doubt that the Guest is now at the centre of the game!

To achieve this outcome, we are integrating within our organization, talented Saudi marketing and operations executives who speak the same “social media” language. We are massively investing in all our training programs to better educate our entire staff to become “Guest Centric.”

Saudi Arabia: the place to be!

Since joining the Al Othaim Investment Co. just four months ago, it has been a true pleasure to find the energy, passion, talent and willingness of the entire Al Othaim team to become the leading Entertainment Player across Saudi Arabia, all GCC countries and Egypt. Our growth will come from development within our own malls and from many opportunities outside our network of Al Othaim Malls.

Our ambition is to make Al Othaim, the House of Entertainment for the entire family aged 4 to 25 across the KSA and the Gulf region! We are at the beginning of an exciting and beautiful journey!! Please feel free to reach out to me or anyone in our Al Othaim Entertainment team to understand how we can upgrade your entertainment experience. Be part of our expansion plans!!!