Value Shopping Evolution – Dubai Outlet Mall

SHOPPING CENTRE UPDATE

VALUE SHOPPING EVOLUTION

Since its launch in 2007, the Dubai Outlet Mall has been on a journey of awareness and understanding of the overall concept, among both the retailers and customers in the region. From its time of opening, the demographics of the location have changed dramatically with significant developments and increased population. In order to satisfy the organic demand, the mall will open its expansion this year which will provide an added and diverse offering alongside its main USP of being the ultimate value shopping destination. The scheme is on the way to adding a significant footprint to its existing offer by adding almost double the size of its current footprint, leading the mall to become one of the largest in the outlet sector. The expansion of the mall will include the region’s first Megamarket (cash & carry) concept, a multiscreen cinema, varied food and beverage options and a number of big-box concepts in various categories are in the pipeline which will offer the customer a comprehensive shopping and entertainment experience.

Dubai Outlet Mall is the first ‘Value Shopping’ concept mall in the MENA region and is home to over 1,300 of the world’s top premium and luxury labels in over 240 stores. The upcoming expansion shall make Dubai Outlet Mall, the largest Outlet Mall in the world.

Within the upcoming expansion, an added focus is being put on the food and beverage category with several restaurants, an additional food court of a different manner and several cafes. As customers spend an increased amount of time in the mall, this additional focus is to ensure a strong variety of healthy and wholesome cuisines are available.

To keep the mall at the forefront of the outlet industry, the Dubai Outlet Mall keeps itself abreast of all the latest innovations, as it is the requirement of their shoppers. They continue to work closely with local communities to adapt and evolve quickly ensuring the best interests of all customers are kept. Dubai Outlet Mall has always led retail innovation through various propositions. In the upcoming expansion, a dynamic OMNI channel is planned to be released, a unique USP providing yet another exclusive experience for both shoppers and retailers alike.

While we were all facing tough times, Dubai Outlet Mall kept on building to extend more offerings and variety to their guests. The mall is growing organically and aims to provide a comprehensive and pleasant experience to its customers – both residents and visitors to the country in a significant manner. The value focus remains the mainstay and with the healthy performance so far, Dubai Outlet Mall is looking to move forward in a positive way. The challenges and opportunities go hand-inhand and putting an honest platform together for all parties to benefit, keeps the mall going further in their sincere efforts. Dubai Outlet Mall welcomes partnerships in this journey of evolution. To explore leasing options please visit www. dubaioutletmall.com