Mechanical Business 2014 Media Kit

Plumbing Hydronics Heating/IAQ Refrigeration/AC

Technical Content.

REAder Friendly.

2014 Media File

The “Us” of Mechanical Business Your key contacts:

“None of us is as smart as all of us.”

Eric Schmidt - Executive Chairman, Google

Bruce Meacock bruce.meacock@mechanicalbusiness.com

I

Laura Goodwin

Mechanical Business is one such gathering place.

Publisher

National Accounts Manager laura.goodwin@mechanicalbusiness.com

Adam Freill Editor adam.freill@mechanicalbusiness.com

Andrew Snook Associate Editor/Web Editor andrew.snook@mechanicalbusiness.com

Liz Mills

thought this was a fitting quote for an introduction to a magazine. Done right, a trade magazine is a gathering place for an entire industry. A physical and, in today’s digital world, virtual collection of the best minds an industry has to offer.

In the past year, through just six issues, we have produced over 700 pages for the Mechanical trades. But we have done that not on our own, but through interviewing, and meeting and communicating with, over 1,000 of this industry’s leaders. Yes … we counted. Collectively, all these people helped us produce hundreds of editorial features for our 19,222-strong circulation of contractors, wholesalers and mechanical engineers. We are proud to say that, despite worthy competitors, these editorial and circulation figures are unchallenged in the Canadian marketplace.

The purpose of this media file is to welcome back our existing advertisers, thank them for their loyalty and to showcase what we have planned for 2014. It is also to invite those who have not yet joined us to do so. We’re always planning for the future … yours, ours and our readers.

Best regards,

Controller liz.mills@mechanicalbusiness.com

Shila Naik Circulation Manager shila.naik@mechanicalbusiness.com

Bruce Meacock Publisher

MB’s Editorial Specialists

Gord Cooke HVAC/IAQ

Doug MacMillan Marketing

“Hot Rod” Rohr Hydronics

Roger Grochmal Business

Phil Boudreau Refrigeration

Fred Bretzke Plumbing

Jeff Patchell International

Content Media Group Inc. 19 – 1525 Cornwall Rd., Oakville, ON L6J 0B2 Tel: (905) 465-2919 Fax: (905) 465-2913 www.mechanicalbusiness.com

Leadin the wa g y

Field Served:

MECHANICAL BUSINESS magazine serves Canada’s mechanical trades industry, including all aspects of the plumbing, warm air & hydronic & infra-red heating, air conditioning, refrigeration, IAQ & ventilation, fire protection, oil heat, geothermal & solar, energy efficiency and controls fields operating in the commercial, residential, institutional, industrial, new construction, renovation and service sectors. Included in this are: Mechanical Contractors, Wholesalers, Distributors, Mechanical Consulting Engineers, Mechanical Specifiers, Building Developers/Contractors; and Facilities Management/Maintenance (end users) in educational, hospital/healthcare, hospitality/food service, utilities, commercial, and government facilities.

BUSINESS PUBLICATION Initial Audit Report

14 months ended September 30, 2013 See Par. 11(a)

This is an independent publication not directly related to or affiliated with any association.

TOTAL AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION

1A

A New Circulation Milestone

1B

AVERAGE QUALIFIED NON-PAID CIRCULAIndividual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Association,. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sponsored Individually Addressed . . . . . . . . . . . . . . . . . .

Total Average Qualified Non-Paid Circulation . . . . .

1C

1D

100 100

AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS None of record

AUDIT STATEMENT This is an initial audit covering the 14 month period ended September 30, 2013 and release of this report constitutes qualification and acceptance of membership.

AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION BY QUARTERS for the period covered by this report Calendar Quarter Ended December 31, 2012 March 31, 2013 June 30, 2013 September 30, 2013

For our first audit with AAM, we chose a comprehensive 14-month review period … thereby laying open our circulation history for all to see. To call it a success is putting it mildly.

The largest qualified print circulation in Canada.

The largest contractor circulation in Canada – 15,028 strong. (averaging over 1,140 more than our AAM-audited competitors!)

A 100% Direct Request from Recipient circulation.

100% distribution via personal name, company name, and title and/or occupation.

The highest Quebec circulation of any national magazine.

18,777

AVERAGE NON-QUALIFIED CIRCULATION

September 30, 2012

Total 18,729 18,732 18,674 18,681 19,222

Paid

Qualified Non-Paid 18,729 18,732 18,674 18,681 19,222

151 Bloor Street West, Suite 850 • Toronto, ON M5S 1S4 • T: 416.962.5840 • F: 416.962.5844 • www.auditedmedia.ca

06-1399-2

517

1,675

The AAM audit has verified that Mechanical Business has:

18,777

Non-Continuous Market Coverage Copies . . . . . . . . . . . .

Allocated For Shows & Conventions. . . . . . . . . . . . . . . . .

Miscellaneous, Including Staff Copies, See Par. 11(b) . . .

Total Average Non-Qualified Circulation . . . . . . . . . .

As of the July/Aug 2013 edition, Mechanical Business chose to be audited by Alliance for Audited Media/AAM (formerly ABC). This marks the start of an exciting new era for Mechanical Business – an era that will allow marketers to make apples-to-apples circulation analysis.

1) 2)

3) 4)

5)

18,777

AVERAGE QUALIFIED PAID CIRCULATION Individual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Association,. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sponsored Individually Addressed . . . . . . . . . . . . . . . . . .

Multi-Copy Same Addressee . . . . . . . . . . . . . . . . . . . . . .

Single Copy Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total Average Qualified Paid Circulation. . . . . . . . . .

2,002

15,028 CONTRACTORS!

Mechanical Wholesalers/Distributors Mechanical Contractors Building Developers & Facilities Mgt./Maintenance Mechanical Consulting Engineers/Mechanical Specifiers

The Publisher’s Own Stats, To You ...

Plumbing

84%

HVAC/R

85%

Hydronics

70%

Percentage of readership active in above job activities.

Commercial

84%

Residential

76%

Percentage of readership active in above job markets.

Total Reach

15,000+ Locations Average number of copies delivered per location: 1.24

Purchase Authority

98.4%

Percentage of readers indicating Purchase Authority

The Truth is IN the Advertising.

There is an adage in the publishing world that says: Every Issue is a Report Card.

Trade magazines earn almost 100% of their revenue through advertising. As such, every issue is a virtual report card on the health of that magazine. The more advertising it carries, the healthier that magazine is likely to be.

In the magazine business, ads equal sales. And, just like any company – including yours – sales equal marketplace acceptance of that product. The same holds true for magazines … magazines like Mechanical Business.

Consider these industry statistics:

Total Pages

Ad Market Share 708

42.5%

ss al Busine Mechanic

544

rX Competito

rY Competito

ss al Busine Mechanic

408

30.25%

rY Competito

Editorial Pages per Issue

100

80

27.25%

rX Competito

67

150

120

60

Average Issue Size 118

90

50 40

78

60

51

24 20

30

0

0 Mechanical Business

Competitor X

Competitor Y

Mechanical Business

Trust your eyes. Trust Mechanical Business.

Competitor X

Competitor Y

Based on all issues for one complete year, November 2012 – October 2013.

In Good Company: Our Advertisers Regardless of the market they serve, industry-leading magazines don’t just happen overnight.

Nor do they happen by themselves. A magazine is a community of advertisers, readers, contributors and supporters and Mechanical Business is proud to share this position with our clients – many of whom have never missed a single issue.

â

The Marketer’s Choice:

In 2013, 91% of all advertisers running in more than one magazine used Mechanical Business.

â

The Exclusive Choice:

Mechanical Business hosted more pages of exclusive advertising than both of its competitors combined.

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The Readers Choice:

MB’s support is unparalleled, with its contractor circulation having grown 3.5 times the average magazine’s over the past 4 years.

Our Advertisers* Accubid Aggressive Water Tech.

AHR Expo Airia Alco Controls Allied Air Enterprises Allpriser Alltemp Amana American Standard Anvil A.O. Smith Apollo Valves Aqua Tech Aquatherm Arkema Armstrong Pumps B&B Trade Distribution Bardon Supplies B.E. International Beckett Canada Belimo Bell & Gossett Black & Decker Bitzer Canada Bosch Geothermal Bosch - HVAC Boshart Bradford White-Canada Bradley Corp Brant Radiant Heaters Broan-Nutone Buderus Camus Hydronics Canature Canplas Industries Carlo Gavazzi Carrier Cash Acme CB Supplies CCTF Cdn. Hydronics Council Centrotherm Ceralux Industries CGF Products CIPH

Ciphex West ClimateCare ClimateMaster CMPX Show CMX-CIPHEX COHA Coleman Heating & AC Conbraco Continental Fan Contrac Copeland Cozy Crane CuPro Solutions CWQA Dahl Valves Daikin AC Danfoss Deflect-o Canada Delta Faucet Desco DeWalt Dobbin Sales Don Park DuPont DuraVent Ecco Heating ecobee ECO Vision ECR Eden Energy EECN EMCO Emerson Technologies Enertech Mfg. Evergreen Bio Heat Extech Falcon Stainless Fantech Fernox Fielding Chemical Fieldpiece Flexmaster FLIR Flocor Fluke

Ford Foremost Groups Franklin Electric Fujitsu General America Fulford Supply Fulton Boilers General Pipe Cleaners Genetron Refrigerants GeoComfort G.F. Thompson Giant Factories Goodman Mfg. Gordon R. Williams Granby Tanks Gravelle Systems Great Lakes Copper GreenSaver Greenway Technologies Grohe Grundfos Canada Habitat for Humanity Harsco P-K Heatlink Heat-Timer Henkel Hilmor Hood Chemical Honeywell HPS Controls HRAC HRAI HydroFlow Canada Hydron Module Hydronic Panel Systems Hydronic Parts Group ICP Products Imagewear InSinkErator Insulation Solutions Intellidyne LLC Invensys IPEX ISH Frankfurt ITM Instruments ITT Johnson Controls

John Wood Jomar Valves Judo Water Keeprite Kerr Heating Laars LG Electronics Legend Valve Lennox Lifebreath Little Giant Pump Lochinvar Loctite Louisville Tin & Stove Lyncar Mabe Madok Mfg. Masco Master MCAC MCEE Show McKay Boiler Supplies McKeough Supply MEP Drives Mercedes-Benz Merit Canada Messe Frankfurt/ISH Mestek Metal Pecker Milwaukee Elec. Tool Milwaukee Valve MITSAir Mitsubishi Electric Sales MJSI Moen Mueller Flow Control Napoleon HVAC National Research Council Navien Neo Valves Next Energy Newmac Mfg. Nissan Canada Noble Noritz Novanni Stainless

Novo Water Conditioning NRCan NTI NY Thermal Oatey Olsen Ont. Power Authority Ontor OS&B Oxford Energy Solutions Powrmatic Precision Hydronics Precision Plbg. Products PVI Industries Quietside Redmond-Williams Reed Manufacturing Co. Refrigerant Mgt. Cda. Refrigerant Services Rehau Industries Reliance Worldwide Reznor/Thomas & Betts Rheem Canada Ridge Tool Rinnai Roth Canada Roy Foss Runtal North America Ruud Canada S.A. Armstrong SAIT Saniflo Selkirk SharkBite Shop Data SIME North America Sinus North America Sioux Chief Sloan Valve Spirotherm Stanley Tools Stiebel Eltron Superior Radiant Products Symmons Industries Systemair Taco

Technical Content. Reader Friendly.

tekmar Controls Testo Thermadyne Canada Thermaflex Thermal Hydronic Supply Thermo 2000 Thermo Manufacturing Topog-e Gaskets Torbram Electric Trane TSI Incorporated TurboTorch Uponor US Boiler VanEE Ventilation Venmar Victaulic Victor Technologies Viega Viessmann Mfg. Viking Pump Viqua Vision Parts Vortens Watco Waterline Products Watts Water Technologies Weil-McLain Canada Whirlpool White-Rodgers Wilo Canada Wolseley Wolverine Tube Woodford Mfg. WWG Totaline Xylem Yorkland Controls Z-Flex Zoeller Zurn

*2007 to Present

WHAT! … Canada’s Hydronics Magazine If hydronics is your game, look no further. Wet Heat Applications & Technology (WHAT!) is

Spotlight Profiles

Canada’s leading hydronics only magazine.

At $795 – just 4 cents per reader – these full-

Delivered twice yearly to the entire readership

colour 1/4 page ads are the most economical ads

of Mechanical Business, the pages of

in the market. And participation couldn’t be easier.

these special-impact hydronic supplements

Just send us a high-res

cover more hydronics editorial than many

product photo and 50

magazines cover in an entire year!

words describing the

Fall Heating Bonus! : Confirm display ads in both 2014 editions of WHAT! and receive a

features and benefits, and we take care of the rest!

FREE 1/4 page Spotlight Profile in the Sept/ Oct “Annual Fall Heating Report” edition!

Jan/Feb 2014 July/Aug 2014

*Please note that $795 is a net rate.

Leading the Way in Digital Marketing As digital marketing pioneers in an industry that still prefers print, Mechanical Business is dedicated to helping broaden our readers’ knowledge, and acceptance, of digital communication. With dedicated print columns such as “Twitter Round-up” and “App Alert”, we are showcasing new reader-friendly technology and paving the way for marketers like you to communicate with them!

MB eNews • Reach: Delivered twice monthly to over 19,000 readers with unparalleled opens • Exclusivity: eNews sponsorship is limited to just 4 ad messages per edition

• Headline Banners: (600 X 74): $1,995 • Anchor Banners: (600 x 74): $1,750 • Box Ads: (200 x 200): $1,495 • Custom Banners : Call for quote

Custom Sponsored Marketing eBlasts • Your company. Your message. Our readers.

• Custom-tailored marketing eblasts delivered nationally, regionally or to selected reader demographics await you.

Starting at $2,500. Call us today for a quote.

MechanicalBusiness.com Coming off a complete makeover in mid-2013, this is the industry’s freshest, most comprehensive and mobile-friendly website. Visit us today and see for yourself!

• Leaderboard Banners: (728 x 90): $295/mo • Home Page Box/ Video Ads: (250 x 250): $350/mo Events & Training: Free!

Did You Know? With over 1,000 followers, @MechBusiness has Canada’s largest following in the industry!

A Higher Standard

2014 EDITORIAL CALENDAR Issue

Plumbing

Nov/Dec

Sept/Oct

July/August

May/June

March/April

Jan/Feb

Backflow Selection

Closes January 10 Material January 17

Sewage/Effluent Pumps - Do’s & Don’ts Residential Water Filtration

Heating/IAQ

Hydronics

Refrigeration/AC

WHAT! Hydronic Supplement

Today’s Thermostat Technology

Canada’s Biggest Hydronic Magazine!

Humidity Control

Industrial Cold Storage Design

Matching Furnaces & Coils

Refrigeration Products

WHAT! Hydronic Supplement

WHAT! Hydronic Supplement

WHAT! Hydronic Supplement

CO2 Systems

• HUGE bonus distribution at the show!

• Largest print distribution in Canada!

• Hundreds of products profiled in this reader-favourite issue!

Closes Feb. 7 Material Feb. 13

A Higher Standard

Special Features Fleet Vehicles: Fleet Outfitting

Bonus WHAT! Distribution at CMPX

FREE Ad Upgrades!

Get FREE matching ad space in our Products-in-Profile Show Guide feature!

Bonus space deadline: Jan. 24th

MARCH 19-21, 2014 Toronto, Ontario

Closes April 25

Pipe Freezing in Field Repairs

Commercial Zoning

Water Efficiency: Faucets, toilet & more

Chilled Beams

System Balancing

The Pipe/Valve/Fitting Report

Material May 2

Water Heaters

Closes June 13

Vandal Proof Plumbing

Material June 20

WHAT! Hydronic Supplement

UV Water Treatment

Material September 19

- Resi & Commercial

- Resi & Commercial

Service Vehicles 2014: The New Fleet

HVAC Wiring

AC Products, Trends, Technology & More!

CIPH & COHA AGM Preview

Radiant Cooling

Bonus Distribution at

Oil Heat Equipment

COHA WHAT! Hydronic Supplement

Infra-red Heating

Supermarket Systems

Service Vehicles: The New Fleet - Pt. 2

Light Commercial HVAC

Issue #2 of the #1 Name in Hydronics!

Today’s Heat Pumps: A fresh look

HRAI AGM Preview

Ventilation & Destratification

Coil Selection

COHA Symposium Coverage

Bonus Distribution

Heat Pumps - A Modern Approach

at CiphexWest!

Closes September 12

The Cooling Report The Cooling Report

CIPHEX West Show Guide November 5-6, 2014: Calgary

Plus: The Kitchen & Bath Trends Report

Plus: Fall Hydronic Heating Report!

Bonus Copies of

WHAT! at CiphexWest!

Valves and Controls A Troubleshooters Guide to Leaks

Plus: Fall Hydronic Heating Report!

CiphexWest!

T r o u b l e s h o o t i n g

Closes November 14 Material November 21

Pipe Inspection ICI Kitchens & Washrooms On-demand Hot Water

PLUS:

PLUS:

HRAI & CIPH Conference Reports

Bonus Distribution at

Boilers, pumps, controls, Furnaces, ducts, venting rads, tubing & more! & more

PLUS:

MCAC Conference Preview

PLUS:

VFD’s in Hydronic Applications

Burner Troubleshooting

Troubleshooting Condensing Units

Boiler Protection

Building Automation Systems

Refrigerants Update

Deadheading the Pump

Large Space Heating

I s s u e PLUS:

Reader Q & A: Readers ask the experts for advice on plumbing, heating & cooling

www.mechanicalbusiness.com

A Higher Standard

A Higher Standard

Canadian Dollars

1x

3x

6x Program

Page

$ 5,945 $ 5,290 $ 4,755 $ 4,340 $ 3,450 $ 2,970 $ 795

$ 5,825 $ 5,185 $ 4,660 $ 4,250 $ 3,380 $ 2,910 $ 795

$ 5,645 $ 5,025 $ 4,515 $ 4,120 $ 3,275 $ 2,820 $ 795

2/3 Page 1/2 Page Island 1/2 Pg Hor/Vert

1/3 Page 1/4 Page Spotlight Profiles

Effective Nov. 1, 2013. Rate Card #6.

Technical Content. Reader Friendly.

For B&W rates, please deduct $1,400 from the 4-colour rates above. For spot colour rates, please deduct $800.

Every 6x advertiser receives a custom-tailored program that includes bonus advertising.

Let us customize a program for you. Call us today!

Platinum Package!

Your Sales Contacts: Bruce Meacock, Publisher T: 905.465.2919 x222

bruce.meacock@mechanicalbusiness.com Canadian Dollars

Material Conditions & Ad Submission Page

Laura Goodwin, National Accts. Mgr. 2008T:Advertising Rates 905.465.2919 x221 laura.goodwin@mechanicalbusiness.com

1X

3X

Full 6X Program

4-Colour

B&W

4-Colour

B&W

4-Colour

B&W

$ 5,500

$ 4,100

$ 5,400

$ 4,000

$ 5,200

$ 3,800

The preferred file submission is a print optimized PDF, but we will accept 2/3 the following file $formats: Illustrator CS6 (Mac), Adobe$Photoshop CS6 (Mac), Adobe$ 3,200 Page 4,900 Adobe $ 3,500 $ 4,800 3,400 $ 4,600 Indesign CS6 (Mac), QuarkXpress 8 and 9 (Mac) 1/2 Page Island $ 3,000 $ 4,300 $ 2,900 $ 4,200 $ 2,800 $ 4,400 1/2 Pg. Hor/Ver $ 4,100 $ 2,700 Requirements for artwork 1/3 Page $ 3,200 $ 1,800 All fonts must be supplied or embedded in the PDF file.

Page $ 2,800300dpi).$ 1,400 All images must be supplied or embedded in the PDF file and meet print1/4 specifications (CMYK, All colours used must be CMYK or grayscale.

Lit Reviews $ 650 A proof of your ad should accompany your artwork; please send to davem@jjmgraphic.com -(low res PDF). $ 600 2nd Std. Colour

Ad submission FTP site uploading: http://digital.jjmgraphic.com Username: mechgroup Password: matheson Drag and drop your file(s) from your desktop to the file upload on the right hand side.

Please make sure that YOUR company name (advertiser name) is on the file.

$ 2,600

$ 3,900

$ 2,500

$ 3,100

$ 1,700

$ 3,000

$ 1,600

$ 2,700

$ 1,300

$ 2,600

$ 1,200

$ 620

-

$ 595

Online Rates and- Specs $ 600 $ 600

eNewsletter: Material Specifications Material Specifications and Conditions

Effective August 1, 2007

Rate Card #1

Headline Banner (600 x 74) - $1,995

Ad Dimensions (wide x deep):

The preferred fileBanner submission print Anchor (600isxa74) - optimized $1,750 PDF,

Live Area: 7-7/8” x 10-5/8”

but we will accept the following file formats: Adobe Illustrator CS3 (200 (Mac),xAdobe Box Ads 200) Photoshop - $1,495 CS3 (Mac), Adobe Indesign CS3 (Mac), QuarkXpress 7 (Mac)

Full Page Bleed: 8-3/8” x 11-1/8”

Requirements for artwork

Trim Size: 8-1/8” x 10-7/8”

2/3 Page: 4-1/2” x 10” 1/2 Page Island: 4-1/2” x 7-1/2” 1/2 Page Horizontal: 7” x 4-7/8” 1/2 Page Vertical: 3-3/8” x 10”

Content Media Group Inc. 19 – 1525 Cornwall Rd., Oakville, ON L6J 0B2 Tel: (905) 465-2919 Fax: (905) 465-2913 www.mechanicalbusiness.com

$ 4,000

1/3 Page Horizontal: 7” x 3-1/4” 1/3 Page Vertical: 2-1/8” x 10” 1/3 Page Square: 4-1/2” x 4-7/8” 1/4 Page Square: 3-3/8” x 4-7/8”

All fontsWebsite: must be supplied or embedded in the PDF file.

All images must be supplied or embedded in the PDF file and Leaderboard Banner: meet print specifications (CMYK, 300 dpi).

All colours used must be CMYK or Grayscale.

(728 x 90) $295/mo A proof of your ad should accompany your artwork; please send to davem@jjmgraphic.com (low res PDF is fine).

Box/Video Ads:

(250 Ad submission

x 250) - $350/mo

FTP site uploading information for MECHANICAL BUSINESS http://digital.jjmgraphic.com Username: mechbiz Password: matheson

Custom Marketing eBlast:

Drag and drop your file(s) from your desktop to the file upload on the right hand side.

Please Call make for surequote. that YOUR company Starting at $2500; name (advertiser name) is on the file.