Rail Project Plans Will "Destroy" Nature Reserve
By: Louise Walsh
Plans foranewNavanrail project will 'destroy' Ireland's largest privately owned nature reserve, accordingtoitsownerwho hasdescribedtheproposals as an "absolute abomination."
Randal Plunkett says the preferred route for the NavanRailLineExtension, released last week, will dissect his 650 hectare nature reserve, which is home to 264 hectare rewilding in the backdrop of the 800 year old Dunsany Castle and devastate over a decades work at the only operating large-scale rewilding
project,whichisrecognised by the European rewilding network,
In that time, there has beena35%increaseinbird population,thedoublingof the insect population, the returnoftheGreatSpotted Woodpeckerandthereturn and breeding of the Red Kite.
Pine Martens, otters, warblers, hares and sparrowhawks have also beenspottedinnumbersat theestate.
Randal also started the first biodiversity credit system in the country's history-andthesecondin theworld.
Plans were confirmed by Iarnród Éireann, for a 34kilometer electrified route extending from the M3 Parkway to Navan. The project, expected to cost over€1billion,willinclude new stations at Dunshaughlin, Kilmessan, Navan Central and Navan north, aiming for a 60minutecommutetoDublin citycentreby2035.
Public consultation opens until July 3rd and Randalisurgingthepublic to speak out against the destruction of the nature reserve.
Continued on Page 8
Randal Plunkett has described the proposal as an absolute abomination
lower childcare fees through National Childcare Scheme
Fine Gael Senator Linda Nelson Murray has said that families across Meath are to benefit from a new maximum fee cap for early learning and childcare services.
Senator Nelson Murray said,“Theannouncementis verywelcomeforfamiliesin Meath.Childcarecostshave been a real pressure on household budgets for years and these new fee caps,combinedwithrecord Core Funding show Fine Gael’s ongoing commitment to making earlylearningandchildcare more affordable and accessible.”
Higher subsidies are availableformanyparents, depending on family income and the age and numberofchildren.
Approximately 12% of services will be required to reduce at least one fee under the new caps. Most parents are already paying below the new maximum
levels and will continue to benefit from the fee freeze first introduced in 2022. Thechangeswillcomeinto effectinSeptember2026.
Core Funding for early years providers will increasefrom€390million in the current programme yearto€480millioninYear 5, an increase of over €90 million,or23%,supporting over4,600providersacross theState.
Senator Nelson Murray concluded by saying, “I want to acknowledge the childcare providers in Meath who have maintained the fee freeze and delivered quality servicesunderrealfinancial pressure.
“The increase in Core Funding isarecognitionof their contribution. This is what Fine Gael in Government looks like, delivering real, measurable reductions in the cost of living for families right acrossMeath.
Senator Linda Nelson Murray
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Sod turned for new €2.8 Million Kilcloon Community Centre
A significant milestone was reached for the community of Kilcloon as the official sod turning ceremonytookplaceforthe new Kilcloon Community Centre.
Theeventwasattendedby
An Cathaoirleach of Meath County Council Cllr Wayne Harding,MinisterforRural and Community Development and the Gaeltacht,DaraCallearyTD, Chief Executive of Meath County Council, Kieran Kehoe, elected members fromtheRatoathMunicipal District,andrepresentatives from local community groups.
HAVE HAVE
partnership between local residents, elected members andMeathCountyCouncil.I look forward to seeing this fantastic facility take shape andservethecommunityfor manyyearstocome.”
Minister for Rural and Community Development and the Gaeltacht, Dara Calleary TD said: “I am delightedtobeherewithyou todaytoturnthesodonthis fabulous project here in Kilcloon,CoMeath.Thiswill be a state-of-the-art community space which, I know,willsupporttheneeds of many organisations and peopleinthearea.
Chief Executive of Meath County Council, Kieran Kehoe,added:“Thisisavery importantmilestoneforthe communityofKilcloon.This new facility will provide a modern,inclusivespacethat will support community life formanyyearstocome.
"Meath County Council is delighted to be working in partnership with Minister Calleary and the local community to deliver a centre that will meet the needs of current and future generations."
Thedevelopment,whichis expected to cost approximately €2.8 million (includingVAT),willdeliver a modern, multi-purpose facility at the heart of the community,incorporating:
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Informedbylocalevidenceandlivedexperience
The new centre will provide a central hub for community groups, schools and organisations, supporting a wide range of activities, events and initiatives.
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Speaking at the sod turning,AnCathaoirleachof Meath County Council, Cllr Wayne Harding, said: “Today’s sod turning marks anexcitingandpositivestep forward for the people of Kilcloon. This new CommunityCentrewillbea cornerstone for local life, a place where people of all ages can come together to connect, learn, and celebrate. It reflects the strong community spirit in Kilcloon and the value of
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Minster Calleary continued “I am pleased to see that funding of over €2 millionwasprovidedbymy Department through the Community Centre Investment Fund towards the construction of this facilityhereinKilcloonand itisfairtosaythatthiswill bemoneywellspent.”
Once complete, the KilcloonCommunityCentre will serve as a vibrant and inclusive space for recreation, social engagementandcommunity life,supportingtheneedsof the area for generations to come.
Constructionwillcontinue to progress in the coming months, with the centre expectedtobecompletedby themiddleof2027.
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Chief Executive of Meath County Council Kieran Kehoe, An Cathaoirleach of Meath County Council Cllr Wayne Harding, Minister Dara Calleary, Willie Rattigan from the Kilcloon Community Centre Committee.
Drogheda Credit Union Launches Anniversary Loan Promotion 59 Loans at 5.9% APR
Drogheda Credit Union is celebrating 59 years in business with a special anniversary loan promotion, offering 59 loans at a fixed promotional rate of 5.9% APR.
In addition, throughout the month of June, you can expect some exciting online giveaways.
The highly competitive promotional rate is available on loans between €50,000 and €75,000, with terms of up to 10 years, making it ideal for larger borrowing needs such as home improvements, retrofits, education costs or investments.
Tom Kiely, CEO of Drogheda Credit Union,
said: “Celebrating 59 years in business is a significant milestone for Drogheda Credit Union and for the communities we are proud to serve. This promotion marks the beginning of our journey towards our 60th anniversary and is our way of giving something back to our members.”
“Over the past 59 years, Drogheda Credit Union has evolved, expanding the range of services we offer while remaining committed to our core values."
"We are proud of the strong position the credit union is in today and excited about what the future holds.”
Anyone who lives, works or attends school in
Drogheda, East Meath, Dunleer, Trim and Slane, can become a member and access a wide range of financial services, including current accounts, mortgages, student loans, holiday loans and personal lending options.
The anniversary promotion is limited to 59 loans only and is subject to terms and conditions. Loans are subject to approval.
Terms and conditions apply.
For more information on promotional activity for the 59th promotion visit www. droghedacu.ie/59lending and keep a close eye on our socials.
From Planning to Finance: Five Tips for a Successful Home Renovation
Whether you're upgrading a kitchen, adding extra living space, improving your home's energy e�iciency or finally tackling a long-awaited renovation project, careful planning can make all the di�erence.
Home renovations can be one of the biggest investments a household makes, and while the result is exciting, the process can often feel overwhelming. From budgeting and sourcing materials to finding reputable contractors, there are many factors to consider before work begins.
To help homeowners navigate the renovation process, from initial planning through to securing finance, Fidelma Clarke, Lending Manager at Drogheda Credit Union, has shared her top tips for a successful home renovation project.
1. Research and have a plan in place
Before committing to any work, take time and really know what you want to achieve from the renovation. Having a clear plan in place will help make this process easier, research materials, timelines and costs before getting started so you can have a realistic cost of your project.
2. Check out grants and supports
There are a range of government grants and incentives available for homeowners carrying out renovation and energy-e�iciency improvements or retrofits. Speak to the SEAI or find out about local government grants such as the Government’s Home Renovation Initiative and Better Home Energy Scheme for contributions towards your renovations.
3. Set your budget
Be practical, speak with your builder about costs and work from there. Sourcing cheaper materials or compromising or some aspects of your build will ensure you stay within your budget.
4. Speak to a Lending Advisor
Understanding your finance options before
work begins can provide valuable peace of mind. Speaking with a lending advisor can help you determine how much you can borrow and identify the loan product best suited to your needs.
5. Get quotes
When sourcing your builder try to get a few quotes to ensure you are getting the best price for the work. The Construction Industry Federation has a register of builders which is a good source of reputable builders. Working with reputable tradespeople can make a significant di�erence to the success of your project.
Fidelma Clarke, Lending Manager at Drogheda Credit Union continues“Home renovationsareoftenoneofthemostrewarding investmentspeoplemakeintheirhomes,but carefulplanningisessential.Weencourage memberstoexplorealltheiroptionsearly,create arealisticbudgetandseekprofessionaladvice whereneeded.Ourteamisheretosupport membersthroughouttheirrenovationjourney andhelpthemaccessfinancethatsuitstheir needs."
As Drogheda Credit Union celebrates 59 years of serving its members and communities, homeowners planning larger renovation projects may also benefit from the credit union's special anniversary loan promotion.
To mark its 59th anniversary, Drogheda Credit Union is o�ering just 59 loans at a fixed promotional rate of 5.9% APR for loans between €50,000 and €75,000, with terms of up to 10 years, subject to terms & conditions.
If you are considering a home renovation project and would like to learn more about Drogheda Credit Union's lending options, contact the team on 041 983 8496 or visit www.droghedacu.ie.
*Loans are subject to approval. Terms and Conditions apply.
Continued from Page 1
He is now requesting his nature reserve and Dunsany land to be removedfromtheplans.
Theproposedalignment, he says, would destroy the central 192 hectare block fragmenting the most importantcentralparcelof the reserve by clearing mature broadleaf woodland and essentially creating a barrier which would affect the free movementofwildlife.
In his submission, he saysDunsanyisnowhome to 13 of the 54 red listed bird species of conservation concern and home to eight out of the nine bat species native to Ireland
"We support unreservedly the urgent expansion of public transport in the Greater Dublin area and county of Meath. We do not, and will not support any route that delivers that public good at the price of destroying the largest privately owned nature reserve in Ireland and the only operating large-scale rewilding project recognisedinternationally.
"Alternative alignments viaDunshaughlin,Ratoath and Ashbourne serve substantially larger populations and avoid Dunsany."
In 2014, Randal ceased alllivestockfarmingonthe estate, withdrew the application of fertiliser, herbicide and pesticide and committed 264 hectares to ecological rewilding.
He is also currently undertaking a two year voluntary joint venture between Dunsany, the Inland Fisheries Ireland (IFI) and the Office of Public Works (OPW) on Skane river restoration
andrewilding.Hebelieves that the existence of various species, protected under EU and Irish Wildlife Acts as well as environmental, conservation and ecological directives from the EU could hold the plansupbyyears.
"In approximate scientificterms:thisisone of the most species-rich, mostlegallyprotectedand most actively recovering sitesofitssizeanywherein easternIreland.
"The notion that a modern railway corridor could be driven through that environment without irreversible damage is not aquestionofmitigation,it isaquestionofarithmetic.
Randall concluded by saying "We therefore object, in the strongest termspermittedbylaw,to the inclusion of the Dunsany section of the Emerging Preferred Route and we request its immediate removal from furtherconsideration."
Randal has also composeda'SaveDunsany Nature Reserve,' submission for the public if they wish to raise concernsontheproposals.
Bellinter House Hotel
Backing Braveheart 5k
By: Conall Collier
BellinterHouseHotelandSpawillbe themainsponsorofthe2026Braveheart 5kmracethisFriday,12thJuneat8pm.
Theraceisverymuchacommunity eventshowcasingthehistoricsightsof TrimandtheBraveheartfilmlocations. Sinceitsinceptiontheracehasattracted greatnumbersofrunners,joggersand walkersfromaroundthenortheastand midlands.
EachJunerunnersassembleinthe shadowoftheYellowSteeple,torace
backthroughthemedievalhistoryof TriminthePorchfieldsalongthebanks oftheBoyne.
OnlineentriesremainopenonPopup Raceswebsiteandtherewillbelimited registrationsonthenightattherace venue.
Sodon'tdelay,signuptoday. BellinterHouseinadditiontoits sponsorshipwillbeofferingallrace finishersthechancetowinFOURprizes ofBellinterSpaExperiences.
At the launch of the race were Trim Athletic Club chair Trish Duffy, Bellinter House Hotel & Spa general manager Kevin Cumiskey, Pat Comey and Don Mahon (both Trim AC).
Historic Step Forward for Francis Ledwidge Museum as Council Agrees Transfer
Meath County Council ispleasedtoannouncethat itisworkinginpartnership with the Francis Ledwidge MuseumCommitteeonthe transfer of the Francis Ledwidge Museum to the Council,ensuringthelongterm preservation and development of this important cultural and heritageasset.
The Francis Ledwidge Museum Committee, established in the late 1970s,hasplayedapivotal role in safeguarding the poet’s legacy. Through their vision and dedication, the Committee purchased the cottage and developed it into a museum celebrating the life and works of Francis Ledwidge, which officially opened to the public in 1982.
Thisnewchapterwillsee the Council build on that legacy,workingtoenhance themuseumandsecureits future for generations to come.
An Cathaoirleach of MeathCountyCouncil,Cllr WayneHarding,welcomed the development, stating “This is a particularly proud day for me personally as Cathaoirleach of Meath County Council, to be part of an announcement that secures the future of
Ledwidge Cottage and recognises the extraordinaryworkcarried outbyadedicatedgroupof volunteersoverthepast60 years in protecting the legacy of the World War Onesoldierpoet."
He continued “Today brings certainty for this remarkable group of
people, and as someone who first encountered Ledwidge’spoetryinSlane National School, I am absolutelythrilled.Iwould like to sincerely thank our Chief Executive, Kieran Kehoe, and Laytown/ Bettystown Area Manager, Fiona Lawless, for recognising the
importanceofsecuringthe futureofLedwidgeCottage and for helping make this daypossible.”
ChiefExecutiveofMeath County Council, Kieran Kehoe, added “The transfer of the Francis Ledwidge Museum to Meath County Council reflects a shared commitment to preserving and enhancing one of our county’s most treasured heritagesites."
MrKehoecontinued"We commend the Committee for their vision and stewardship since the 1970s,andwelookforward to working collaboratively to realise the ambitions andfuturepotentialofthe museum as a centre of cultural and historical significance.”
Mr Wogan concluded by saying “We are confident that this positive and exciting next chapter will build on that foundation and we look forward to supporting Meath County Council in delivering on our shared vision and ambitionsforthefutureof themuseum.”
Meath County Council looks forward to continuing to work closely with the Francis Ledwidge Museum Committee and the wider community as it advances plans to further develop and enhance this unique heritage asset in CountyMeath.
Chairperson of the FrancisLedwidgeMuseum Committee, Mr. Terry Wogan commented “In all ourendeavoursthecurrent committee has sought to honour the foresight and ethos of the founding committee. Following in thefootstepsofverymany dedicated members over more than four decades, the committee has worked tirelessly to preserve the legacyofFrancisLedwidge and to develop the museum into the fine visitor attraction that it is today."
ThedenturesJoeprovidesaresolelymadebyhimselfincludingthepalatefreemetalbasedchrome cobalt.Heisanexpertincreatingcosmeticdenturesthatenhanceapatientsfeatures,reducingtheir liplines,allowingthemtoachieveamoreyouthfullook.Joedesignsyourpartialdenturesarounda carefullypreparedtreatmentplanwiththeaimtoimprovefunctionandrestoreyournaturalsmile.
Cathaoirleach of Meath County Council Cllr Wayne Harding with members of the Council Executive and members of the museum committee.
Oxfam Ireland’s Navan shop re-opens following major refurbishment
Oxfam Ireland’s Navan shop has reopened following a four-week refurbishmentthatsawthe store completely transformed for customers andvolunteersalike.
The refurbishment included a full refit of the shop floor, meaning the Navan store has reopened with a new look and feel. Therenovationisbasedon the same successful concept and styling as Oxfam Ireland’s Holywood Superstore, which opened in2024.
TheNavanshophasbeen partofthelocalcommunity sinceSeptember1999,with customers and supporters alike adding to the vibrant store and its surrounding area.
Speaking about the reopening, Oxfam Navan store manager Bridget Walsh said: “We opened theNavanshopwithjusta handful of volunteers back in1999,andtodaywehave built that up to around 30 volunteers. Many of them havebeenwithusforalong timeandhavebeenahuge partoftheshop’ssuccessin Navan."
"We’vebuiltupaveryloyal customer base over the years, and many people have told us how excited they are to see the refurbished store. We’re really looking forward to reopening with a new look and continuing to be part of the Oxfam Navan
McKee welcomes proposed easing of one-off rural housing rules in county Meath
East Meath Fianna Fáil Councillor, Stephen McKee, is encouraged by news of Government changes to rural one-off rural housing policy which would favour rural families seeking planningpermissioninrural areasofCountyMeath.
McKee stated "I encourage the Government to implement new national guidelines which would reverse restrictive one-off rural housing rules for families."
"It is my firm belief that local people from nonfarming backgrounds that have been born and reared in rural Meath should be facilitatedtobuildahomein their own community, as wellasthosefromafarming background.Ruralplanning guidelines should facilitate that objective and make it easier for people to stay in theirlocalityiftheysowish to."
"In the middle of a housing crisis, we need to
giveoptionstoyoungpeople of rural Meath to own a family home. We need to promote and support the social fabric of rural communities across Meath, in turn supporting community clubs, groups and organisations such as theGAA,manyruralschools and indeed our remaining rural pubs" continued McKee.
"Failure to allow one-off developments in all our communities would have a detrimental effect on the
survivalofthefabricofrural County Meath into the future."
"We need to defend the right of all our residents to build a home and raise a family close to where they grew up across the County. Theveryrestrictivehousing rules in the Brú na Bóinne Newgrange Buffer Zone should be relaxed also to allow local residents from that area who are not fulltimeinvolvedinAgriculture the opportunity to build a home too. I am asking Meath County Council to change the specific rules pertaining to that area to makeitfairerforfamilies."
"Weshouldnotbepushed into accepting national policy that is simply wrong anddetrimentaltotherural people of County Meath. Nowisthetimetoadaptthe planning laws to the times we are in and defend the rightsandinterestsofthose werepresentinruralareas." concludedMcKee.
community for many years tocome.”
Oxfam Ireland shops play a vital role in supporting the global organisation’s work to tackle poverty and inequality, while also
promoting responsible shopping and giving highquality donated items a secondlife.
The refurbished Navan shop will continue to offer a wide range of preloved clothing, books,
accessoriesandhomeware, while providing a welcoming space for all in thearea.
Anewlookforthestore, but the same local movement against textile waste.
Gillen’s Londis Trim Complete Londis
Irish Camino Challenge in Support of Nurses for Night Care
Gillen’s Londis Trim completed the Londis Irish Camino Challenge for Nurses for Night Care, a nationalcharityfundraising initiative in support of the brand’s charity partner, IrishHospiceFoundation.
Barry and Fiona Gillen andMattandBredaMelvin representing Gillen's Londis Trim, Co Meath alongside 115 Londis retailers, staff, family members and friends representing 42 Londis storesnationwidetookona challenging 22km hike through Laragh and Glendalough,CoWicklow.
Thechallengeformedthe centrepieceofanationwide fundraising effort to support the Nurses for Night Care service, which provides overnight nursing caretopatientsatendoflife in their own homes across everycountyinIreland365 nights a year and relies on fundraising support and donationstooperate.
The Londis Irish Camino Challenge was the culmination of weeks of fundraising activity carried out by Londis retailers in theirlocalcommunities.
Stores nationwide engagedcustomersthrough iDonate fundraising pages, in store donation buckets, POSkitsfeaturingQRcodes anda“Donate€1atthetill” mechanic.
Retailers across the Londis network in Ireland also led a wide range of community driven initiatives, which included activities such as coffee mornings, cycle challenges and creative in store fundraising activities, with strong support from customers,familymembers and friends across the country.
Barry and Fiona Gillen of Gillen's Londis Trim
MEATH CAN PREVAIL IN DERRY AIR
MEATH - DERRY FORMBOOK 2026
NFL DIV 2
First Round
Meath 0-19, Derry 1-13.
Second Round Meath 2-17,Cavan 1-18; Derry 1-15, Tyrone 1-12.
Third Round
Meath 1-20, Louth 0-22; Derry 3-15, Kildare 1-18
Fourth Round
Cork 1-23, Meath 1-21; Derry 2-25, Offaly 0-8.
Fifth Round
Meath 1-21, Kildare 0-10; Derry 1-31, Cork 0-14.
Sixth Round
Meath 3-24, Tyrone 2-22; Louth 1-19, Derry 0-18
Seventh Round
Meath 2-22, Offaly 0-18; Derry 1-20, Cavan 0-19.
LEINSTER SFC
Quarter-final -
Westmeath 4-18, Meath 0-25.
ULSTER SFC
Quarter-final – Derry 2-23, Antrim 1-13. Semi-final – Monaghan 1-30, Derry 3-23.
ALL-IRELAND SFC
First round
Cork 0-30, Meath 1-24; Armagh 1-18, Derry 1-13.
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Roadstudsaredesignedtoprovidereflectiveguidance toroadusersbymarkingtrafficlanes,roadedges, centrelines,orhazardpoints.Theyareparticularly effectiveatnightorduringrainwhensurface-applied linemarkingsmaybedifficulttodiscern.
Robbie’s Royals Reigned In The Rain
Meath showed character and spirit which surfaced midway through the opening half
BY: CONALL COLLIER
Robbie’s Royals reigned in the rain at Croke Park last January as Meath opened the NFL Div 2 campaign with magnificent 0-19 to 1-13 win against a highly-fancied Derry side after a tentative start in each half.
Robbie Brennan’s Meath delivered a memorable performance with man of the match Jack Flynn (pictured|), Jordan Morris, Mathew Costello, goalkeeper Sean Brennan, Brian O’Halloran and second-half substitutes Cian McBride and James Conlon all pivotal to a hugely impressive team performance.
Meath’s character and spirit surfaced midway through the opening half as Derry established a 1-5 to 0-3 advantage, but significantly, the Ulster men didn’t score again until after the resumption as the Royals took a 0-11 to 1-5 interval advantage.
Derry closed the gap to the minimum (0-14 to 1-10) early in the second-half, but once again the Meath men found enough reserves to batten down the hatches and claim crucial scores and claim a huge victory.
Wind-assisted Meath required super saves in each half from Sean Brennan who also sent over a two-point free soon after he conceded a goal what was a speculative high ball effort from Derry.
Two-pointers revived Meath in that opening half with Brennan, Mathew Costello and Jack Flynn all on target and those efforts were augmented by well-taken points from Jordan Morris, Eoghan Frayne, Costello (free), Flynn and Bryan Menton for that three-point interval advantage.
Morris had another twopointer for the Royals a minute into the second-half and Flynn converted a ‘45’ but two-pointers from Shane McGuigan and Paul Cassidy and one from Matthew Downey revived Derry and reduced the deficit to the minimum (1-10 to 0-14).
The TG4 ‘man of the match’ Jack Flynn (pictured ) sent over a two-point free and at the other end. Brennan produced that second save at the expense of a McGuigan point.
However, substitutes McBride and Conlon made big contributions and while two McGuigan points kept Derry in contention, further Meath points from Flynn, Conlon and Ciaran Caulfield sealed the victory.
Meath - Seán Brennan (0-2 one two-point free); Seamus Lavin, Seán Rafferty, Brian O'Halloran; Donal Keogan, Ciarán Caulfield (0-1), Adam O'Neill; Bryan Menton (0-1), Jack Flynn (0-7 two two-pointers, one ‘45’) Conor Duke, Ruairi Kinsella, Seán Coffey; Jordan Morris (0-3 one two-pointer), Eoghan Frayne (0-1), Mathew Costello (0-3 one two-point free).Subs – Cian McBride for Duke 48 mins, James Conlon (0-1) for O’Neill 52m, Jack O’Connor for Frayne 60m, Jason Scully for Kinsella 65m, Ronan Ryan for O'Halloran 68m. Derry - Shea McGuckin;
Diarmuid Baker, Conor Doherty, Ruairí Forbes; Padraig McGrogan, Gareth McKinless (01), Conor McCluskey; Conor Glass, Brendan Rogers; Ethan Dogherty (0-1), Shane McGuigan (0-7 one two-point free, one free), Niall Loughlin; Paul Cassidy (1-3 one two-pointer) Niall Toner, Conor McAteer. Subs - Matthew Downey (0-1) for McAteer 44 mins, Shea Downey for Toner 53m, Patrick McGurk for Loughlin 61m, Sean Kearney for Baker 65m, Sean Young for Cassidy 69m.
Meath Aiming to Avoid Celtic Park Departure Lounge
BY: CONALL COLLIER
Meath will bid to avoid the All-Ireland SFC departure lounge when they travel to Celtic Park on Saturday, 7pm to tackle a Derry side that has established a fivegame unbeaten run on home turf this year.
Both teams will be aiming to avoid a recent trend where they have surrendered the lead when in a strong position. Meath were ahead by eight points at half-time last time out against Cork while in the Ulster SFC semi-final, Derry squandered an 11-point advantage.
Saturday's encounter will be a rematch of the National Football League Division 2 opening round game at Croke Park last January.
On that occasion, Meath negotiated the Oak Leaf County by three points (0-19 to 1-13) with a memorable performances from Jack Flynn, Jordan Morris, Mathew Costello, goalkeeper Sean Brennan,
Brian O’Halloran and second-half substitutes Cian McBride and James Conlon.
Meath’s character was tested in the opening half as Derry established a 1-5 to 0-3 advantage, but the Royals rallied and for a 011 to 1-5 interval advantage.
Derry stormed back and closed the gap to a point (0-14 to 1-10) early in the second-half, but once again the Meath men found enough reserves to batten down the hatches and claim crucial scores for what was a huge victory.
Ultimately, Meath went on to achieve promotion to NFL Div 1 for 2027 and the Royal County also claimed the NFL Div 2 title at the expense of Cork which gave Meath manager Robbie Brennan his first piece of silverware and whetted the appetites of supporters ahead of an opening round Leinster SFC tussle with neighbours Westmeath.
Expectations were high, but the formbook went out the window at O’Connor Park, Tullamore where Westmeath upset the odds on the
Seán Rafferty of Meath and Garath McKinless of Derry battle for possession in a rain soaked Croke Park in February.
Photo:DavidMullen-www.cyberimages.net
way to claiming the Leinster SFC title.
The defeat by Westmeath left Meath in idle-mode for five weeks
ahead of the opening round of the All-Ireland SFC series, but once more, a trip to Cork proved too much for the Royal County as a
second successive championship defeat was experienced with Cork prevailing by 0-30 to 1-24.
Derry made it to the Ulster SFC semi-final following a comfortable victory against Antrim at Celtic Park, but then they let an 11-point lead slip against Monaghan in the semi-final.
Derry manager Ciaran Meenagh made two changes for the AllIreland SFC opener against Armagh as Shea Downey replaced Diarmuid Baker in defence and Niall Toner started in place of Paul Cassidy who was introduced early in the second-half and contributed a twopointer.
However, Armagh enjoyed a 1-9 to 1-3 interval advantage and eventually prevailed by 1-18 to 113 to send Derry into Round 2B where they were favoured with home advantage.
There won’t be much in it at the end of 70 minutes, but Meath can resurrect their All-Ireland SFC title aspirations with a narrow victory against the Oak Leaf County.
Derry have a big point to prove
BY: CONALL COLLIER
Following an impressive 2-23 to 1-13 victory over Antrim in the Ulster SFC quarter-final at Celtic Park, Derry travelled to the Athletic Grounds in a buoyant mood to tackle Monaghan in the last four of the provincial championship.
In a high-scoring encounter in which they claimed goals from Niall Loughlin (two) and Eoin McEvoy they ended up on the wrong end of a 1-30 to 3-23 scoreline despite the influence of Conor Glass, as Monaghan sealed a sensational extra-time victory.
However, there was some debate at the end of normal time. The fulltime hooter sounded with Derry two points ahead, but after a delay, supporters who had rushed on to the pitch were ushered off.
The game restarted to allow Monaghan take a sideline that had been awarded from the previous phase, it drew the sides level and Monaghan prevailed in extra-time. That sent Derry into the new-look All-Ireland SFC series where they faltered at the first hurdle after another journey to the Athletic Grounds, this time to tackle Armagh. Against Armagh, the opening half was played at a fast-pace, but despite a Lachlan Murray goal, they trailed by 1-3 to 1-9 at the interval and were unable to overhaul the deficit.
TEAM AND SCORERS
Derry (v Armagh) -Shea Guckin; Diarmuid Baker, Ruairi Forbes, Conor McCluskey; Conor Doherty
Gareth
Lachlan Murray (1-2). Subs -Paul Cassidy (0-2 two-
(0-3),
McKinless, Padraig McGrogan (0-1); Eoin McEvoy, Brendan Rogers; Ethan Doherty (02, one two-pointer), Conor Glass,
Niall Toner; Niall Loughlin (0-1), Shane McGuigan (0-1),
pointer) for Downey 42 mins, Dan Higgins for Toner 48m, James Sargant for Forbes 53m, Sean Young (0-1) for Murray 56m.
First Round Defeat Paves Way to Last Chance Saloon
BY: CONALL COLLIER
Meath’s path to the ‘last chance saloon’ or, in GAA terminology, Round 2B of the All-Ireland SFC series, arose after Cork recorded a 0-30 to 1-24 first round victory against the Royal County at Pairc Ui Rinn on Saturday 23rd May.
Following the Leinster SFC final defeat by Westmeath in mid-April, Meath had to wait for an opportunity to rectify that anomaly in the first round of the All-Ireland SFC title race.
The task handed to NFL Div 2winning manager Robbie Brennan’s men was a trip to the banks of the Lee and a third outing of the year against Cork at Pairc Ui Rinn.
The statistics showed one win apiece, Cork won the NFL Div 2 encounter by 1-23 to 1-21 in February while at the end of March, Meath avenged that reversal in the NFL Div 2 decider at Croke Park with a 1-22 to 2-17 victory.
That All-Ireland first round encounter started positively for the Royal County who established a solid eight-point (1-16 to 0-11)
interval advantage, but a return of 10 second-half points wasn’t sufficient as Cork dictated after the resumption.
Not even the benefit of an extra player after Cork’s Colm O’Callaghan was red-carded with 15 minutes of normal time
remaining with a significant amount of added time also providing Meath with a potential survival route.
Meath got back to parity in the closing stages (1-23 to 0-26) but was about as good as it got and 14man Cork prevailed and progressed to Round 2A while Meath now face a challenging trip to tackle Derry at Celtic Park. Meath (v Cork) - Sean Brennan (04 two two-point frees); Ronan Ryan, Sean Rafferty, Seamus Lavin; Donal Keogan, Bryan Menton, Ciaran Caulfield (1-0); Cian McBride, Charlie O'Connor; Sean Coffey, Jordan Morris (0-2), Ruairi Kinsella (0-5 one two-pointer); Mathew Costello (0-1), Eoghan Frayne (0-5 two two-pointers, one free), James Conlon (0-7 one twopointer).
Subs - Jack Flynn for Menton 45 mins, Jack O'Connor for C O'Connor 52m, Cathal Hickey for Frayne 56m, Brian O'Halloran for Rafferty 62m, Aaron Lynch for Conlon 65m.
Photo:DavidRibeiro
Plenty of reasons for Meath positivity ahead of stern Derry test
BY: CONALL COLLIER
Meath manager Robbie Brennan won’t be taking any negative vibes to Celtic Park in Derry this weekend as the Royal County go in search of a first championship victory in 2026 following defeats in the quarter-final of the Leinster SFC and the first round of the AllIreland SFC.
Meath supporters were anticipating a Leinster SFC final appearance after a solid and successful NFL Div 2 campaign, but those aspirations were shattered at O’Connor Park, Tullamore by a dynamic Westmeath side that progressed from that quarter-final victory to go on and claim the provincial title.
The back door, as it was once known, beckoned for Meath in the form of the All-Ireland SFC, but once more defeat was the only dish served in the first round
against Cork at Pairc Uí Rinn. Two championship reversals in-a-row was certainly not something that the Meath supporters would relish, but now it really is the last chance saloon for 2026 in Round 2B of the new-look All-Ireland SFC.
Meath face the prospects of another long journey, this time to Celtic Park for a showdown against a Derry team that also has the ‘two-in-a-row tag’ after championship defeats by Monaghan (Ulster) and Armagh (All-Ireland).
Those results certainly doesn’t mean that Meath has suddenly become a ‘bad team’ and the true form was reflected in the journey to the NFL Div 2 title, nevertheless, one team will emerge from Celtic Park on Saturday with an unwanted hat-trick. Meath will go into the tie with a positive demeanour with the knowledge
that a victory against Derry has already been achieved in the opening round of this year’s NFL Div 2.
After the defeat by Westmeath, Robbie Brennan commented: "We have just reminded the players there that there's a huge amount of work done and they don't become a bad team overnight, we've still got some amazing footballers,” he stated. Similar sentiments were expressed following the defeat by Cork at Páirc Uí Rinn three weeks ago.
“Ultimately it’s disappointing, I thought the performance was decent, it was certainly different to the Leinster championship game and, bar the result, there were a lot of positives for us,” he said.
At the time, the opposition for Round 2B in the All-Ireland series wasn’t known, but the manager indicated that the players would be
ready for whatever challenge was presented.
“Looking ahead, there won’t be any time off, we have to keep at it, keep the foot down,” he stated.
“We had a five-week break after the defeat by Westmeath and now we have a three-week break, it’s not great, everyone loves the rhythm of the two weeks, but we’ll
be maxing every minute we have,” he added.
The key aspect for Meath at Celtic Park on Saturday will be to find that ‘rhythm’ and edge out the hosts in a stadium that has doubled as a League of Ireland venue for Derry City with the final game there in that code scheduled for Friday 12th June.
MeathManagerRobbieBrennan
Gulliver and Meath
This year, 2026, marks the 300th anniversary of the publication of Gulliver’s Travels. Its author, Jonathan Swift, is firmly connected to Trim and Laracor.
It is very likely that Swift had the manuscript copied by another writer so that his writing could not be used as evidence if a legal case should arise. On its publication, the book was an immediate success, and Swift claimed that he wrote Gulliver's Travels "to vex the world rather than divert it."
In recent years the new theatre in Trim was named the Swift Cultural Centre, reflecting the importance of the acclaimed author of “Gulliver Travels” and Trim resident, Jonathon
Swift. Jonathan Swift was Vicar of Laracor, Agher and Rathbeggan from 1700 until his death in 1745.
In 1717 St. Mary’s Abbey in Trim was purchased by Esther Johnson, better recalled as ‘Stella’ for £65. Less than two years later she sold it for £200 –inflation even then but she sold it to her friend, Swift. Swift was always looking at mechanisms to give Stella funds without directly giving money to her but he sold on the house for a tidy profit less than a year later.
Stella is recalled as Mrs. Johnson in a plaque next to Swift’s in St. Patrick’s Cathedral, Dublin. In those days if an unmarried lady reached a certain age she was automatically given the title ‘Mrs’.
At Laracor Swift introduced a new service on a Wednesday evening for his small number of parishioners. One evening just one person turned up and Swift began his service ‘Dearly Beloved Roger,’ Roger being the parish clerk and in charge of opening and closing the church, who was only waiting for Swift to finish up so he could close up the church again.
One Sunday Swift was having a goose for his dinner when someone in the kitchen tore off the goose’s leg and eaten it. The serving maid was in a quandary and asked the cook what would she do?
The cook replied that Swift always had his nose stuck in a book and would not even notice.
Eventually convinced the maid brought the goose with only one leg sticking up to the waiting diner. Swift looked up and asked the obvious question; ‘Why has my goose got only one leg?’ The maid thought very quickly and knowing that Swift was a city boy born within the shadows of Dublin Castle replied, ‘That is the South Meath goose and they only have one leg.’
Swift not knowing much about farmyard birds decided not to argue his case. A few days later while out driving with his coachman they came upon a gaggle of geese asleep in a field and geese sleep standing on one leg with the other tucked up under their wing.
The coachman, aware of the story of the one-legged goose and possibly the culprit himself, pointed out
the birds to the Dean as examples of the South Meath goose. Then he cracked his whip and all the geese put down their second leg and flew away.
The Dean then complained that his goose had not produced its second leg but the coachman was quick to explain that the Dean had not cracked his whip at the one legged bird.
A good story and certainly told about Swift but a similar story was told about a bishop of Limerick thirty years before Swift was born.
Pros and Cons of the EU Pay Transparency Directive – June 2026; how it may affect you!
The EU Pay Transparency Directive, due to be transposed into Irish law in 2026, is set to significantly reshape recruitment practices across Ireland, including in County Meath. Designed to strengthen equal pay for equal work, the Directive will require employers to publish
salary ranges in job advertisements, avoid asking candidates about previous pay, and apply objective, genderneutral criteria when setting remuneration.
One clear advantage is greater transparency for job seekers. Candidates will know the salary range before applying, allowing them to make more informed career decisions and avoid wasted time. In Meath where many residents commute to Dublin, we feel this clarity could encourage more people to consider local roles if pay is competitive, potentially improving regional retention.
The ban on salary history questions may also help reduce historic gender pay gaps and create fairer negotiation conditions, particularly benefiting those who may have been underpaid in previous roles. However, there are potential downsides. For employers,
especially small and medium-sized enterprises (SMEs) common in Meath, implementing structured pay scales and conducting pay audits may increase administrative and compliance costs. Greater transparency could also create internal tensions if existing pay disparities become visible. Some employers may feel constrained in negotiations, reducing flexibility in attracting niche or highly experienced candidates.
Overall, while the Directive may pose short-term challenges for businesses, particularly smaller employers, it is likely to create a more transparent and equitable recruitment environment. In Meath, this could strengthen trust in local employers and support fairer career progression across the county.
If looking for work locally or looking to recruit quality candidates please give us a call, we’d love to chat!
Swift erected a new house at Laracor, renovated the church and developed a garden. Between Trim and Laracor lie the remains of “Stella’s Cottage” reputedly the residence of Ester Johnson and her companion, Rebecca Dingley.
Dean Swift wrote of some of his parishioners in the parish of Laracor , “Mr. Percival is Ditching, Mrs Percival in her Kitchen, Mr. Wesley Switching, Mrs. Wesley Stitching, Sir Arthur Langford, Riching”.
The Wesleys were from Dangan Castle, the
Percevals from Knightsbrook while the Langfords were from Summerhill.
Dean Swift visited Navan many times as the guest of Mary Preston, wife of Peter Ludlow. Swift along with Bishop Henry Downes laid out the plot for Ardbraccan House. Jonathan Swift recorded the local folklore relating to Loughcrew describing how the witch filled her apron with stones which fell out on the summits of the three hills and then she plummeted to her death before she reached the final hill.
Noel French Local Historian
Stellas Cottage
Donna Farrell Director Marsh Mackey Navan
Opel’s Thrilling Mokka GSE Arrives in Ireland
The first units of the eagerly anticipated new Opel Mokka GSE 281hp have arrived in Ireland. Themostpowerfulelectric road car ever produced by Opel, and winner of a Golden Steering Wheel 2025, the Mokka GSE is inspiredbythenewMokka GSERallyandpackagedin a unique GSE motorsport design.
Aspecial-ordermodelin Ireland, retailing from €39,410 inclusive of SEAI grant and VRT rebate, the Mokka GSE offers sportiness, with maximum safety and comfort. The Mokka GSE will be joined by the new Corsa GSE modelattheendof2026.
The Opel Mokka GSE offershigh-performanceas standard. With a peak output of 281hp (207kW), itisjustaspowerfulasits motorsport counterpart, theMokkaGSERally.With immediate torque of 345 Newton meters, it accelerates just as uncompromisingly, completingthedashfrom0 to 100 km/h in just 5.9 seconds. But, with great
power comes great responsibility and a top speed of 200 km/h is determined, whilst highperformance, race-grade Alcon 380mm ventilated frontbrakediscsarefitted to deliver an optimal stoppingdistance.
Three distinct drive modes–Sport,Normaland Eco–ensureupto336km
(WLTP) can be covered locally, emissions-free fromits54kWhlithium-ion battery.
Its kerb weight of less than1.6tonnes,exemplary for a battery-electric vehicle, and the sophisticated technology inspired by the rally car, also contribute to the exceptional performance.
For example, the Mokka GSE has a Torsen multiplate limited-slip differential as well as a chassis with specially designed axles and new hydraulicshockabsorbers. All high-voltage components of the standardMokkaGSE,such as the motor, inverter, batteryandwiringharness,
comefromtheMokkaGSE Rally.
The steering system, chassis and brakes have also been designed to be particularly sporty and optimisedthankstoOpel's experience in electric rallying.
Retailing from €39,410 inclusive of grants, standard equipment in
Ireland includes 20" GSE PerformanceDiamondCut bi-colouralloywheelswith Michelin Pilot Sport EV Tyres,GSESportsBumper in High Gloss Black with Performance Inlets and GSE Badging, Intelli-Lux Matrix headlights, front and rear parking distance sensors with camera, adaptive cruise control, enhanced automatic emergency braking with pedestrian and bicycle detection, lane positioning assistant, side blind spot alert with flank guard, forward collision alert (all speed), keyless entry and start, heated front seats, heated vegan leather steering wheel, inbuilt satellite navigation and electric vehicle route mapping, wireless phone charger, and an electrochromatic frameless rear viewmirror.
The new Mokka GSE is now available to order at NavanOpelthis262andis offered with a five-year unlimited mileage warrantyasstandard. ContactNavanOpelon046 9023456.
New car registrations up 39% in May 2026
Consumers driving battery electric vehicle growth
The Society of the Irish Motor Industry (SIMI) released its official 261 new vehicle registration statisticsforMay.
New car registrations for May were up 38.58% (8,068) compared to May 2025 (5,822). Registrations year to date are up 4.7% (83,038)onthesameperiod lastyear(79,313).
Light Commercial Vehicles (LCVs) increased by 22.3% (2,324) compared to May last year (1,900). Year to date LCVs are up 15% (20,410). Heavy Goods Vehicle (HGV) registrations are up 28% (265) in comparison to May 2025 (207). Year to date, HGVs aredown4.3%(1,457).
Imported Used Cars have seena31.2%(7,808)risein May 2026, when compared toMay2025(5,948).Yearto date imports are up 38.2% (38,960)on2025(28,183).
InMay2,335newelectric cars (battery electric cars)
were registered, which was 115% higher than the 1,086 registrationsinMay2025.
So far this year,19,050new electric cars have been registered, representing a 53.82% increase compared to the same period in 2025, when 12,385 electric cars were registered.
In the new car market sharebyenginetype,Hybrid (Petrol Electric) continues toleadthemarketat26.14% as the most popular engine type, followed by Electric 22.94%, Petrol 21.41%, Plug-InHybrid14.28%,and Diesel12.94%.
Emma Mitchell, Operations Director SIMI, commented “May’s new car registrations saw a 39% increase when compared to the same month last year, with8,068unitsregistered. Year-to-date new car sales are4.7%aheadoflastyear, with a total of 83,038 new carsregistered."
"New Battery Electric Vehicles (BEVs) registrations continue to experience strong growth across all counties, with 2,335 units registered in May,upfrom1,086unitsin May of last year. Notably, consumers are driving this growth, accounting for 77% of BEV registrations so far this year, with incentives continuingtoencouragethe switchtoelectricvehicles."
"Year-to-date BEV registrationsreached19,050 units, representing a 23% market share. While BEV registrations are positive, we are now at a critical juncture to sustain the strong growth in a market that is not yet fully established. The government must capitalise on this momentum by maintaining and extending current incentives for consumers, and encourage more businesses to change toBatteryElectricVehicles.”
Opel Grandland Electric
Jeep Avenger Electric
All New Jeep Compass launched at Slane Castle
Theall-newJeep®Compass was launched recently at Slane Castle, bringing the brand’s latest electrified SUVtooneofIreland’smost iconic music venues and atmospherichistoricestates.
Set within the grounds of Slane Castle, a venue synonymous with landmark live music moments and a long cultural legacy, the launch reflected the characteroftheJeepBrand andthenewCompassitself.
A vehicle designed for people who value independence, capability and the freedom to choose howtheymove.
The new Compass launches in Ireland with electrified capability at the centre of its line-up, with both electric and hybrid variants.Furtherpowertrain options will follow as the range expands. The full range of powertrains
planned for the new Compass enhances the freedom of choice Jeep offers its customers, with a 145hp 48V e-Hybrid, a 195hpe-HybridPlug-inand three full-electric versions, rangingfroma213hpfrontwheel drive version up to 375hp in all-wheel drive powertrain.
ChargingtimeontheNew CompassEVisquick,witha rapid 160kW DC solution offering a 30 minute 2080%rechargingtime,andan onboard charger with up to 22kW.TheBEVrangeisup to up 500 km on launch models, with an extended range version coming later offeringupto650km.
The improved aerodynamic efficiency of the new Compass does not compromise the practicality or spaciousness of the vehicle. The CX has been improvedby10%,achieving
a value of less than 0.3, thankstotheintroductionof the active grill shutter directly integrated into the front bumper, the air duct onthefrontandrearwheels, sharprearedgesandafully flatunderbodydesign.
Jeepcontinuestobuildon its “Freedom to Choose Electric” initiative in Ireland, first introduced in 2025 on the Jeep Avenger, with New Compass. The programme allows customers who choose electrictoswitchtoahybrid powertrainwithin90daysif they feel a fully electric modelisnottherightfitfor them.
Another major advancement is the introduction, on the New Jeep Compass, of Level 2 autonomous driving as a standardfeature.Thesafety package is enhanced by state-of-the-art features
such as the Predictive Adaptive Cruise Control (PACC) and Semi-automated LaneChange.
The P-ACC retains all the benefits of the traditional ACC Stop&Go but adds the ability to adapt the speed according to road profile, speed limits, and upcoming curves or roundabouts. The system automatically slows down before a bend and accelerates smoothly once the road straightens, ensuring greater serenity
behindthewheel.TheSemiautomated Lane Change function, available between 70and180km/h,assiststhe driver when changing lanes by performing gentle steering adjustments to guide the vehicle into the intended lane, delivering a safer and serene driving experience.
In the year that marks Jeep’s 85th anniversary, celebrating years of Jeep capability and adventure, theall-newCompassreflects
the brand’s continued evolution into an electrified future while remaining true toitscoreDNA.
It delivers everyday usability, strong road presenceandtherobustness expected of a Jeep, reimagined for modern driving.
Theall-newJeepCompass is available now in Jeep dealers nationwide with both hybrid and electric versions starting from €42,995RRSP.
The Ford 262 Sales Event Is Now On
The Ready Set Ford 262 Sales Event is an exclusive event taking placefrom1st-20thJune.
If you are in the market foranewcarin2026,you don’twanttomissout! Ifyou’reaFordOptions PCP customer, we have 0% APR available on selected2&3-yearplans. Discover exclusive, limited-timesavingsofup to €3,750*, low monthly
payments, and 0% APR offers across our plug-in hybrid and all-electric vehicles. Don’t miss this opportunity to kickstart your electrification journeywithFord.
Youcannowdriveaway in the Puma or AllElectric Puma Gen-E®, both from only €199* per month, or the Kuga® Plug-in Hybrid and AllElectric Explorer®, both from just €299* a month. Or why not check out our All-Electric Capri® available from €329* per month.
Ifyouareinterestedina new2026Fordduringthis event or just want more information on these offers, please fill out the formbelowandwewillget in touch with Navan Ford on0469023456orlogon towww.navanford.ie
The Simple Life The Pros and Cons Of Using AI In Your Marketing Assets
Sinead Burke
Well, I’ve been takenforaright fool.
I assumed that you got on in life by getting a job, workinghard,jugglingkids andwaitingdowntheclock untilretirement.
The trade-off of living in 2026was,yes,Ispendfour hours commuting most days, but also yes, I have opportunities and independence my mother and grandmother would neverhavedreamtof.
This was the modern quidproquoarrangement.
This was the girlbossing, having it all, feminist ideal.
But then, I discovered TradWivesandnowIfeela completeeejit.
Forthoseofyouwhoare notoneoftheeightmillion peoplewhofollowthissubculture, belief system, alternative lifestyle and/or money-making racket online,I’llfillyouin.
Trad Wives are women who choose to stay at
home, make bread and raise their children while dressed in Laura Ashley dresses.
Gender roles are absolute in these, it must be said, very swanky looking farmhouses they live in. Think Little House in the Prairie, as styled by Megan Markle. All big decisions are left to their husbands, which might be a challenge to my emancipated equal opportunities brain, however as I said, there’s no commuting for these queens so it’s head and heartstufftobefair.
Regular readers will know I am incredibly impressionable,soIwasall over this as a new life option and have devoted hoursofresearch.
Hereismyreportofhow to be a Trad Wife. It is incredibly important that you are pretty and have longhair.
You should have at least five children and have birthed a minimum of threeofthemonyourown farm without medical supervision.
Your huge kitchen must haveanAgarangeatwhich you will obviously cook amazing meals for your photogenic family every day, but also occasionally branch out to make chewing gum, (honestly,
one of them did this), homemade medicines and weirdly, flavoured waters. Flavoured water is huge in theTradWifeworld.
Your wealthy husband must look like a Ken doll. You must always look amazing, a bit like the originalTimotheilady,you know the blonde woman who used to run through the corn field? Well, her. And lastly, there’s a lot of thanking the Lord involved.Theyseemtofeel blessed all the time. In fairness, they’re probably thinking of the commute they don’t have to do anymore.
However, if something isn’t made into a Tic Toc, marketed heavily across foursocialmediaplatforms and has links to an online shopwhereyoucanbuythe long dress and homemade chewing gum, did it really happen? Everything these olde world gals do is broadcastonline.
Honestly, I can’t think whythiscareeroptionisn’t ontheCAOforms.
Now, all I have to do is knock a wall to accommodate all the filming equipment I will need, hire my own PR, beauty and accountancy teamstomanagemybrand andthengrowmyhair.
Then it’s the simple life forme.
My name is Helen Leddy, MD of Back Office Marketing- we provide marketing services for smalltomediumbusinesses in Ireland, specialising in hospitalityandtourism.
ThismonthIwanttotalk about using AI in your marketingassets.Thepro’s andcons,thegoodandthe bad! Artificial Intelligence is transforming the way businesses create marketingcontent,butisit alwaystherightchoice?
ThePros
• It definitely saves time when creating content, captions, and marketing plans.
•Ithelpsgenerateideasand overcomecreativeblocks.
• It can improve efficiency and consistency across campaigns.
•Itmakescontentcreation more accessible for small businesses with limited resources.
However, we should all be aware of the cons, and knowhowtoavoidthem.
TheCons
• AI-generated content can sometimeslackauthenticity and personality. Especially when creating graphics for yourbusiness.
We actively warn our clients against using AI for advertisements. It can
harm your brand reputationandcomeacross asfake.
• Inaccurate information can slip through if content isn't reviewed. Especially when creating copy for websites,pressreleasesand generalcaptions.
Always review your copy ifcreatingitinAI.
•Overusecanmakebrands sound similar and less distinctive.
Have you noticed how some businesses create assets that look the exact same as the business down theroad?
Again, there is nothing unique about graphics beingcreatedinAI.
• Customers still value the humanstories,experiences,
and connections behind a business. Especially if you are a B2C business, people still want to see your face, not an AI generated version.
Peoplewanttohearyour voice, your story and how youarethebestbusinessto buyfrom.
The most effective approach? Use AI as a tool to support your marketing. Not replace your unique voice.
The best marketing combines technology with genuinehumaninsight.
If you would like to find outmoreaboutBackOffice Marketing and how we can help you, log on to our website www.backofficems. ie
