GREEN
MESSAGE FROM THE PRESIDENT Chuck Meade
Team,
I hope everyone has had a safe and productive spring. As we wrap up the second quarter of 2026, I want to take a few minutes to provide an update on our business, discuss the challenges we faced during the spring selling season, and thank each of you for the hard work and dedication you continue to demonstrate every day.
Seasonal Outlook
Unfortunately, the biggest story of the second quarter was something completely outside of our control—the weather.
Across nearly our entire dealership footprint, we have experienced some of the driest conditions in more than 20 years. If you’re in the lawn mower and hay equipment business, adequate rainfall is one of the biggest drivers of customer demand. Without rain, grass doesn’t grow, hay production slows, and many customers delay equipment purchases.
While there is nothing any of us can do to influence the weather, I am extremely proud of how our team responded during a very challenging spring. Although our first quarter sales were up approximately 20%, the prolonged dry conditions made the second quarter much more difficult. Even with those headwinds, our year-to-date sales remain approximately 5% ahead of last year, which speaks to the outstanding effort of our employees across every department.
The encouraging news is that many of our markets have recently begun receiving much-needed rainfall. If weather conditions continue to improve and the overall economy remains resilient, we are optimistic about the opportunities ahead during the remainder of 2026.
Operational Updates
Our sales organization continues to make progress with the implementation of Anvil. As with any major technology transition, there have been challenges along the way, but we remain committed to working through those issues and ensuring the system delivers the efficiencies we expect. Our objective is to make Anvil work for our business and provide better experience for both our employees and our customers. If we ultimately determine that it cannot meet our long-term needs, we will evaluate other solutions that better support our operations.
We also continue exploring additional technologies to improve efficiency throughout our aftermarket operations. One example is the new Expert Connect phone system currently being piloted at our Mt. Sterling, Bluefield, and Wytheville locations. We believe investments like these will improve communication, enhance customer service, and allow our teams to work more efficiently.
Business Climate
Despite the difficult weather conditions, demand across several areas of our business remains encouraging. The recent return of rainfall has improved customer optimism, and we are hopeful that stronger hay production and lawn maintenance activity will positively impact equipment demand during the second half of the year.
While economic uncertainty continues to exist, we remain encouraged by current market conditions and believe improved weather, combined with resilient customer demand, provides an opportunity to finish the year much stronger than the second quarter would indicate.
Financial Overview
Year-to-date, our overall sales remain approximately 5% higher than last year. However, the extended period of dry weather significantly impacted lawnmower sales, one of our highest-margin product categories.
As a result:
• Overall sales are up approximately 5%
Gross margin dollars are down approximately 2%
• Operating expenses are approximately 8% higher than last year
Profitability is significantly below last year’s pace, primarily due to the impact of reduced high-margin mower sales and continued investments in our people and operations.
While these results are certainly disappointing, they are largely attributable to the unprecedented weather conditions and the resulting impact on our product mix. We remain confident that improved weather, continued focus on operational efficiency, and disciplined expense management will allow us to improve profitability during the second half of the year.
As always, I want to sincerely thank each of you for your hard work, dedication, and commitment to serving our customers. The spring season presented challenges that none of us could control, yet your professionalism and teamwork never wavered. That is what makes Meade Tractor special.
The second quarter reminded us that while we cannot control the weather, we can control how we respond. I am confident that with improved conditions, a dedicated team, and a continued focus on serving our customers, we are well positioned to finish 2026 on a strong note.
I look forward to visiting many of our stores over the coming weeks and personally thanking you for everything you do.
Thanks for all you do,
Chuck Meade
We were honored to receive recognition from Equine Discounts in June for surpassing $1,000,000 in equipment sales to the Equine Industry in 2025.
SAFETY BEGINS WITH ME
HEAT STRESS AND HYDRATION
Hot weather can increase the risk of dehydration, fatigue, heat exhaustion, and heat stroke. These conditions can develop quickly, especially when employees are working outdoors, in hot buildings, or wearing PPE for long periods of time. The best defense is to plan ahead, stay hydrated, and recognize the warning signs early.
KEY REMINDERS:
Drink water through out the day.
Take breaks in shaded or cooled areas.
TECHNICIAN OF THE YEAR
2026
MEADE TRACTOR NOMINATION
Watch for signs of heat-related illness.
Report symptoms early — do not wait.
Adjust pace when temperatures rise.
This prestigious recognition highlights the very best in the John Deere network: technicians who set the standard for expertise, innovation, and service excellence. Their skill and dedication strengthen our dealership and uphold John Deere’s reputation for quality and reliability.
We are excited to announce our 2026 Technician of the Year for nomination for Meade Tractor is:
VERNON MULLETT
Field Service Technician | Georgetown, KY Watch Nomination Video - Click Here
Greetings!
I hope everyone is enjoying their summer. As we continue down the path of our quarterly newsletter, I wanted to share an important update and thoughts as we head into the second half of the year.
Annual Employee Survey: Following Up—and Following Through
We are continually looking for ways to improve, not only in how we operate, but also how we strengthen our culture.
As I shared in my Employee Satisfaction update email in June, your feedback was clear; you want to have a voice in shaping the future of our company. One of the ways we’re responding is through a series of employee focus groups—one representing each division.
During these sessions, Kelly Gunn and the Division Presidents facilitate open discussions around key topics while listening carefully to your ideas, experiences, and perspectives.
On July 8, Kelly and Kasey Kohl hosted our first focus group with Division 1 at an off-site location. Seven store-level employees participated in thoughtful discussions covering topics such as growth, training, leadership, accountability, and communication.
Division 3 is scheduled to meet during the week of July 20, while Divisions 2 and 4 will hold their sessions in early August.
Our goal is to identify practical, actionable improvements that we can begin implementing right away, while also developing longer-term strategic initiatives that will strengthen our organization for years to come.
Several excellent ideas emerged from the Division 1 discussion, including:
• Refreshing and making better use of our onboarding and training materials for new hires.
• Hold regular department huddles or briefings, potentially as frequent as daily.
• Reviewing our Open Book financial information together as a team each month.
• Creating more opportunities to “break bread together” and strengthen relationships across our teams.
MESSAGE FROM THE VICE PRESIDENT Chad Beasley
These are simple ideas but have the potential to make a meaningful difference in communication, engagement, collaboration, and our overall culture. More importantly, they demonstrate the value of listening to one another and working together to make our company even better.
Looking Ahead
As we move into the second half of the year, I remain optimistic about what lies ahead. While we will certainly face challenges, I have every confidence that we can overcome them through the same teamwork, commitment, and dedication you demonstrated during the first half of the year.
Thank you for everything you do each day. I sincerely appreciate your commitment to our customers, your teammates, and our company. I look forward to building on our momentum together and finish 2026 strong.
Best,
Chad Beasley
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MEADE TRACTOR | Inside The Green
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MEADE TRACTOR OF GREENEVILLE
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MEADE TRACTOR OF MILLS RIVER
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MEET THE TEAM MONDAYS
BRIAN WITT | Aftermarket Manager | Harlan, KY
Years of Service - 30 Years
What I enjoy most about working at Meade TractorThe work atmosphere and most importantly, fulfilling the customer’s needs whether it be parts or service.
Favorite Food & Drink - Steak and Peach Tea
Hobbies - Fishing and working in the garden.
Fun Fact - I do not like to fly.
Favorite John Deere Machine - John Deere Z425
DEREK STEVENS | Service Technician | Richmond, KY
Years of Service - 4 Years
What I enjoy most about working at Meade TractorI enjoy the challenge of having to figure things out to fix them.
Hobbies - Fishing currently although I switch every few months it seems.
Favorite John Deere Machine - 4450 to look at and a 5100E to work on.
HERBIE STALLARD | Parts Manager | Mt. Sterling, KY
Years of Service - 1 Year
What I enjoy most about working at Meade TractorThe people I work with and helping customers.
Favorite Food & Drink - Hibachi and Sprite
Hobbies - Spending time with my grandkids/family and collecting pocket knives.
Favorite John Deere Machine - John Deere 4020.
CLAY DARNELL | Sales Representative | Paris, KY
Years of Service - 6 Years
What I enjoy most about working at Meade TractorHelping each customer find the right equipment that best fits there operation and watching each customers operation grow year by year, plus getting to be a part of it.
Hobbies - Spending time with my wife and kids, coaching there baseball teams, and taking them to pull there garden tractors.
IVY PULLIAM | Service Writer | Georgetown, KY
Years of Service - 1 Year
What I enjoy most about working at Meade TractorSince joining the company just over a year ago, I’ve strived to provide exceptional customer service and support to every customer. I truly enjoy supporting the community that supports us. With a diverse agricultural background ranging from crop farming to equine operations, I understand firsthand how important reliable equipment is and the impact downtime can have. Being able to help our customers stay up and running is incredibly rewarding, and I’m proud to play a role in supporting our community.
Hobbies - I have recently started Equine Photography.
Fun Fact - I have been a volunteer fire fighter for seven years.
Favorite John Deere Machine - John Deere 4020
Life Comes With Challenges | AllOne
AllOne Health can help you reduce stress, improve mental health, and make life easier by connecting you to the right information, resources, and referrals.
All services are free, confidential, and available to you and your family members. This includes access to short-term counseling and the wide range of services listed below:
Mental Health Sessions
Life comes with challenges. AllOne Health is here to help.
Manage stress, anxiety, and depression, resolve conflict, improve relationships, and address any personal issues. Choose from inperson sessions, video counseling, or telephonic counseling.
Life Coaching
AllOne Health can help you reduce stress, improve mental health, and make life easier by connecting you to the right information, resources, and referrals.
Reach personal and professional goals, manage life transitions, overcome obstacles, strengthen relationships, and achieve greater balance.
Financial Consultation
All services are free, confidential, and available to you and your family members. This includes access to short-term counseling and the wide range of services listed below:
Mental Health Sessions
Build financial wellness related to budgeting, buying a home, paying off debt, resolving general tax questions, preventing identity theft, and saving for retirement or tuition.
Legal Referrals
Manage stress, anxiety, and depression, resolve conflict, improve relationships, and address any personal issues. Choose from inperson sessions, video counseling, or telephonic counseling.
Life Coaching
Receive referrals for personal legal matters including estate planning, wills, real estate, bankruptcy, divorce, custody, and more.
Work-Life Resources and Referrals
Reach personal and professional goals, manage life transitions, overcome obstacles, strengthen relationships, and achieve greater balance.
Financial Consultation
Obtain information and referrals when seeking childcare, adoption, special needs support, eldercare, housing, transportation, education, and pet care.
Personal Assistance
Build financial wellness related to budgeting, buying a home, paying off debt, resolving general tax questions, preventing identity theft, and saving for retirement or tuition.
Legal Referrals
Save time with referrals for travel and entertainment, seeking professional services, cleaning services, home food delivery, and managing everyday tasks.
Medical Advocacy
Receive referrals for personal legal matters including estate planning, wills, real estate, bankruptcy, divorce, custody, and more.
Work-Life Resources and Referrals
Get help navigating insurance, obtaining doctor referrals, securing medical equipment, and planning for transitional care and discharge.
Member Portal and the AllOne Health App
Obtain information and referrals when seeking childcare, adoption, special needs support, eldercare, housing, transportation, education, and pet care.
Personal Assistance
Instantly access 24/7/365 mental health support with self-scheduled virtual counseling sessions, on-demand self-help resources, and guidance from Izzy, your AI navigator. Download the AllOne Health App and use the company code below to sign up.
Save time with referrals for travel and entertainment, seeking professional services, cleaning services, home food delivery, and managing everyday tasks.
How It Works
Medical Advocacy
1. Download the AllOne Health App from the Apple App Store or Google Play Store or visit the member portal.
Get help navigating insurance, obtaining doctor referrals, securing medical equipment, and planning for transitional care and discharge.
2. Sign Up using your company code. The email address and password used to create your account will work for both the app and the member portal.
Member Portal and the AllOne Health App
3. Start Exploring – Book sessions, chat with Izzy, and discover resources that support your whole health
Instantly access 24/7/365 mental health support with self-scheduled virtual counseling sessions, on-demand self-help resources, and guidance from Izzy, your AI navigator. Download the AllOne Health App and use the company code below to sign up.
Download the App and Take the First Step
No matter where you are in your journey, support is here—because your mental health deserves care that’s easy to access, always available, and built around you.
NEW TO THE TEAM
Steven Austin | Delivery Driver | Johnson City
Logan Barker | Service Technician | Georgetown
Jeffrey Bryant | Service Technician | Bluefield
Benjy Chappell | Service Technician | Richmond
Wayne Cunagin | Parts Delivery Driver | Corporate
Johnny Davis | Service Writer | Wytheville
Joseph Dutton | Service Technician | Wytheville
Clarence Epling | Yard Specialist | Georgetown
Nathan Green | Service Writer | Georgetown
Raylan Griggs | Utility | Bluefield
Joseph Hurley | Parts Delivery Driver | Corporate
Jarrett Lamb | Service Technician | Georgetown
Wyatt Ott | Service Technician | Georgetown
Anthony Ottoni | Service Writer | Somerset
Greg Palm | Parts Counter Specialist | Mills River
Jared Parker | Service Technician | Somerset
William Riggle | Parts Counter Specialist | Georgetown
Dusty Sayre | Delivery Driver | Mt Sterling
Jacob Sutton | Utility | Mt Sterling
Josh Thompson | Staff Accountant | Corporate
Andrew Wilson | Service Technician | Georgetown
Q2NewHires:April-June
MILESTONE ANNIVERSARIES
April
4/1/26 - Terry Oakes - 30 years
4/4/26 - Jeff Campbell - 15 years
4/4/26 - Chris Wallace - 15 years
4/6/26 - Nick Addair - 5 years
4/12/26 - Michael Warren - 10 years
4/19/26 - Shawn Lyall - 5 years
4/26/26 - Brian Witt - 30 years
4/26/26 - Zach Proffit - 5 years
4/28/26 - Dusty Crawford - 15 years
May
5/3/26 - Natalie Lawson - 15 years
5/3/26 - Mike Asher - 5 years
5/6/26 – Chris Combs - 5 years
June
6/7/26 - Charlie Presley - 25 years
UPCOMING TRAINING
ENGINE TRAINING CLASSES COMING THIS AUGUST
We are excited to announce that engine training classes will be available this August at our Abingdon and Georgetown locations. Tentative class dates are as follows, Abingdon - Aug. 4-5 and Aug. 18-19, Georgetown - Aug. 11-12 and Aug. 25-26 For more information, please contact our Certified Dealer Instructor, Rodney Dye at Rodney.Dye@meadetractor.com
EMPLOYEE REFERRAL PROGRAM | HOW IT WORKS
REFER AN INDIVIDUAL TO MEADE TRACTOR & RECEIVE UP TO $500 FOR EACH SUCCESSFUL HIRE!
Incentive Amounts: $250UponReferralHire,PLUS$250 AfterReferrals90Days
