Professional tips for photographing your product, place and people

o R t n e i t a i l g n i 2 r 0 2 p S A Picture tells a 1 Thousand Words!

Professional Tips for Photographing your Product, Place & People

Want to improve your snaps on your phone?

Let us help you with our professional tips.

1

Get to know your Camera Many of us predominantly now use our phone's camera to capture images & recordings. So, firstly, spend a bit of time getting to know the opportunities that you have with yours to capture a great moment, get arty with a fab filter & enhance with a handy mini magic wand!

2

Clean the Camera Lens Such a simple and basic thing but, trust us, many a perfect shot has been ruined by an unsightly smear and smudge. Remember, your phone has been in your pocket, and more likely, your hands all day, so give the lens a quick polish before you start snapping away.

Want to improve your snaps on your phone?

Let us help you with our professional tips.

3

KISS - a simple thing!

Keep It So Simple! Focus on one product, one special offer or promotion, or even just one area of your business. Don't over complicate your message with multiple elements. Equally, keep the background simple so as to focus on the product, person, place or text.

4

Let there be Light!

Remember your lighting is key! Find the best natural light available and move your subject/product into it. Avoid harsh natural light though - sunny & overcast is the best. For portraits & video recordings, avoid artificial overhead lights & use continuous lighting/ring lights to create a controlled illumination.

Want to improve your snaps on your phone?

Let us help you with our professional tips.

5

Devil in the Detail Try to capture your ‘hero’ image at eye level - this will be the shot that you like best. Then add to the customer experience by including photos from different angles & showing different details.

Remember, this is a hook to entice & invite clients ito visit/buy from you.

6

It's all in the Edit Avoid the common mistake of using the zoom function - this will just create pixellated, blurry images. Use the normal position and crop to preferred size/detail/zone afterwards as you edit, tweak and personalise your images to suit your brand identity and personality.

Want to improve your snaps on your phone?

Let us help you with our professional tips.

7

Snap App-y There are many apps to edit your photos and to create interesting new artwork based on your original content. However, remain true to your brand personality & be consistent in your filter choice for an overall pleasing grid aesthetic. Chose a visual tone & don't be afraid to reduce filters by 50% to get that perfect level of colour, saturation & genre.

8

Create your own kind of Retail Visual Magic!

A picture tells a thousand words, and in this fastpaced life, we've less than 3 seconds to capture our client's attention. Identify your brand's personality, adhere to those characteristics and focus on those magical images & stories to tell your customer!