FROM THE EDITOR
Dear Readers,
This season, we invite you on a journey through a land of profound contrasts and timeless beauty the Kingdom of Saudi Arabia. From ancient cities etched into sandstone cliffs to glittering metropolises that blend tradition with innovation, Saudi Arabia is a destination of discovery like no other
In this special edition, we explore the Kingdom’s most captivating regions, each offering a distinct perspective of Saudi heritage, landscape, and lifestyle We begin in Riyadh, the vibrant capital where heritage and progress go hand in hand from the historic streets of Diriyah to the gleaming towers of King Abdullah Financial District. It's a city that embodies Saudi Arabia’s bold vision for the future while honoring its storied past.
Next, we journey to Jeddah, the gateway to the Red Sea Here, centuries-old coral architecture meets contemporary art, cuisine, and coastal living Stroll through the atmospheric alleyways of Al-Balad, then embrace the rhythm of the city’s lively Corniche
We then head north to the awe-inspiring landscapes of AlUla a living museum of rock-carved tombs, dramatic desert formations, and ancient oases With its majestic beauty and deep cultural roots, AlUla is a sanctuary for both soulsearchers and storytellers.
Along the pristine shores of The Red Sea, you'll find a coastline ready to welcome adventurers, divers, and beach lovers alike Whether you're exploring the marine life around Umluj, unwinding in the serene beauty of Yanbu, or chasing the wind through water sports in KAEC, the Red Sea is Saudi Arabia’s coastal gem
In this edition, we've curated destination highlights, local experiences, and travel inspirations designed to help you plan your next unforgettable trip Whether you're a cultural explorer, an outdoor enthusiast, or simply seeking something new, Saudi Arabia is calling and it's time to answer.
Wishing you moments of wonder, connection, and discovery
Warm regards,
Riyadh combines ancient history with modern dynamism, offering a glimpse into Arabia’s past and future. Explore the city's rich heritage through souqs, museums, and historical architecture, and experience its modern side with high-rises and a thriving art scene, highlighted by the Riyadh Art initiative that turns the city into an open-air gallery.
BOULEVARD RIYADH CITY WILL TO TAKE YOU BEYOND YOUR IMAGINATION, THERE IS ALWAYS SOMETHING EXCITING FOR EVERYONE!
Boulevard Riyadh City: A Premier
Entertainment Destination
Boulevard Riyadh City is one of the largest and most vibrant entertainment hubs in Riyadh, located in the Hittin district Spanning over 220 acres, it features immersive zones, world-class theaters, open-air concerts, and family-friendly attractions Visitors can experience live shows at the Bakr Al-Sheddi Theater, explore Anime City, and meet lifelike figures at the Riyadh Wax Museum The venue also boasts luxury retail outlets and diverse dining options ranging from local Saudi flavors to global cuisine Seasonal events, fireworks displays, and interactive installations make it a dynamic destination yearround.
Whether day or night, Boulevard Riyadh City offers something for everyone to enjoy.
COMINGSOON-STAYTUNED
The tournament spans eight weeks, featuring 25 championships across 24 popular titles like League of Legends, Counter-Strike 2, and Fortnite, including new additions such as CROSSFIRE and chess Matches occur from Friday to Sunday, allowing fans to enjoy their favorite games during prime-time slots
The Esports World Cup 2025 is set to take place in Riyadh's Boulevard City from July 7 to August 24, marking the largest esports event in history Featuring over 2,000 elite players and 200 top clubs from more than 100 countries, the tournament will span 25 tournaments across 24 games, including fan favorites like VALORANT, League of Legends, Counter-Strike 2, and Dota 2, along with new additions such as CROSSFIRE, FATAL FURY: City of the Wolves, and chess
Esports World Cup 2025: Riyadh's Ultimate Gaming Showdown
With a record-setting $70 million total prize pool the largest in esports history the stakes are higher than ever, drawing in top-tier professional teams, globally recognized clubs, and massive online followings. The competition isn’t just about titles; it’s about national pride, legacy, and redefining what’s possible in the esports arena.
Outside the stadiums, Boulevard City transforms into a full-scale esports festival, featuring a Gaming Village with over 35 playable games, meet-and-greets with streamers and pro players, cosplay contests, pop-up merchandise shops, interactive brand zones, and live music performances Fans can also enjoy themed cafes, tech showcases, and family-friendly activities all designed to turn the city into a global hub for digital culture
Whether you're a lifelong gamer, a casual fan, or just looking to witness one of the most groundbreaking global sporting events of the year, the Esports World Cup 2025 in Riyadh is not to be missed
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Takes you back to the ancient history through its old streets, heritage landmarks and unique natural components. It is strategically located on the banks of Wadi Hanifah, northwest of Riyadh, to be a world-class cultural suburb. It holds museums in its old buildings to give you a glimpse into the past. Diriyah has gained a historical and heritage status, and in 2010, At-Turaif District was registered as a UNESCO World Heritage site.
Diriyah: Where Saudi Arabia’s Story Begins
Just minutes from Riyadh, nestled along the palm-lined banks of Wadi Hanifah, lies Diriyah the birthplace of the Saudi nation and a rising global cultural destination. With its mudbrick architecture, rich history, and modern elegance, Diriyah offers a unique blend of past and present It’s not just a place to visit it’s a story to walk through
At the heart of Diriyah is At-Turaif, a UNESCO World Heritage Site and the original seat of the First Saudi State Wander through its meticulously restored alleys and palaces, where 18th-century Najdi architecture stands proudly against the desert sun Interactive exhibits and guided tours bring history to life, from tribal alliances to the unification of a nation
After soaking in the history, head to the Bujairi Terrace Diriyah’s premier dining and lifestyle district Overlooking the historic site, this modern oasis is home to world-class restaurants, artisanal cafés, and boutique shops Whether you’re savoring traditional Saudi dishes or sipping espresso with a view, Bujairi offers a perfect blend of culture and comfort
Adventure seekers can stroll the scenic Wadi Hanifah trails, rent an e-bike, or join one of the weekend heritage walks. As the sun sets, Diriyah transforms lanterns light the pathways, oud music drifts through the air, and the mudbrick walls glow gold under the stars.
From sunrise to evening, Diriyah is a destination of discovery. Whether you come for history, food, or simply the atmosphere, you’ll leave with a deeper connection to the soul of Saudi Arabia.
DiscoverWadi Hanifa!
With a length of 120 km, Wadi Hanifa extends from the heights of Al-Haisiyah in the North to Al-Hayer in Southern Riyadh Within this vast area, you can make dozens of plans to enjoy the beauty of nature Recreation facilities are available on both sides of the 57-km-long Wadi Hanifa water channel. You are going to enjoy this trip to its fullest!
Wadi Hanifa is uniquely redeveloped. Its banks are adorned with parks with complete facilities and services to allow visitors to enjoy the green landscapes in a joyful atmosphere in the open air.
Reflection Walks
Walking trails of 47 km surrounded by amazing rock formations, trees, and plants from the local environment await you. You can enjoy reflection walks away from the city noise, in an area equipped with benches and rest areas, allowing you to sit after a long walk
Services and Facilities
Around Wadi Hanifa, you will find parking spaces and 730 signboards that accompany you throughout the valley to guide and introduce you to the natural and environmental attractions, in addition to services and facilities along the valley You can enjoy a horizon of green landscapes in the spaces of Al-Elb Dam Park, you can barbecue and hang out with friends in Wadi Hanifa Park, or even sit in nature’s terraces amidst the roaring fresh water in the Stone Dam Park
Experience the charm of Jeddah’s heritage as you wander through the historic streets of Al Balad. Discover a shopping paradise at the Mall of Arabia and Red Sea Mall. Dive into the refreshing waters of the Red Sea or take a leisurely stroll along the Jeddah Corniche. Don't miss the spectacular King Fahd Fountain, a marvel that shoots water 312 meters into the sky.
Jeddah, the vibrant port city on Saudi Arabia’s Red Sea coast, serves as the Kingdom’s historical gateway for pilgrims and traders At its heart lies Al-Balad, the city’s UNESCO-listed historic district, founded in the 7th century Known for its narrow alleyways, traditional Hijazi architecture, and coral-stone houses adorned with wooden latticework, Al-Balad offers a rare glimpse into the region’s rich urban heritage. Visitors can explore restored homes, bustling souqs, and cultural landmarks like the Naseef House, all while experiencing the authentic charm of old Jeddah preserved amidst a modern metropolis.
Al-Balad also hosts art galleries, cultural festivals, and guided heritage tours that breathe new life into its storied streets As the sun sets, the district comes alive with warm lanterns, local music, and the aromas of traditional Hijazi cuisine A visit to Jeddah is incomplete without wandering the timeless paths of Al-Balad where history, culture, and community still thrive
Step into history Al-Balad’s ancient alleys and coralstone buildings tell the timeless story of old Jeddah.
Come to the edge of Arabia, where two worlds meet and become one on land, in the sea, and in the soul.
THEPASTANDTHEPRESENT,THELANDANDTHESEA—A CONVERGENCEINALBALAD
There are few places in the world where time stands still not in stagnation, but in profound harmony with progress. AlBalad, the historic heart of Jeddah, Saudi Arabia, is one such place And just steps away, the Red Sea pulses with the same paradox ancient and alive, silent and roaring Here, land and water, tradition and innovation, the old soul andthemodernspiritbreatheasone
AlBalad,meaning“TheTown,”ismorethanadistrict it’sa living museum of coral-stone buildings, intricately carved wooden mashrabiyas, and bustling alleyways that whisper stories from centuries ago Founded in the 7th century, it was once the entry point for pilgrims making their way to Makkah.Traders,poets,&travelerslefttheirfootprintsonits dustystonesandinthescents stilllingerintheair
Today,AlBaladisaculturalcornerstoneofSaudiArabia’sVision2030 Restorationeffortshavereviveditssoul,transformingitinto a hub for creatives and entrepreneurs, where art galleries, design studios, and cafés coexist inside century-old homes The echoesofthepasthaven’tbeensilenced they’vebeengivenamicrophone.
THEREDSEA—ANUNDERWATERMIRROROFHERITAGE
AndjustbeyondtheancientwallsofAlBalad,theRedSeaglimmerslikeamirror,reflectingaworldjustasrichandlayered This bodyofwaterhascradledcivilizations,servedasatraderoute,andnowcallstodivers,scientists,andadventurersalike Itisoneof themostbiodiverseseasintheworld avibrantecosystemwherecoralreefsolderthanhistorystretchlikenaturalcathedrals beneath the waves Standing on the Jeddah Corniche, where modern sculptures rise against the horizon, you can feel it: the pulsefaplacewhereheritageandfuturecollide Thecityscape
curves gently to the sea as if in eternal conversation with it. Above ground, you’ll find galleries showcasing contemporary Saudi art; below, you’ll discover marine landscapes untouched formillennia.
Whether you are walking through the ancient alleys of AlBalad or diving into the crystal waters of the Red Sea, there is a shared feeling that of timelessness. You are not simply moving throughspace;youaremovingthroughstory.
AlBaladandtheRedSearemindusthathistoryisnotbehindus itisaroundus,withinus,andstillbeingwritten.
OPENING IN JUNE
Rixos Obhur Jeddah
Rixos Obhur Jeddah is set to open its doors in June 2025, marking the debut of the Rixos brand in Saudi Arabia. Located along the scenic Obhur Bay on the Red Sea, this luxurious all-inclusive resort is a joint venture between Accor and Dur Hospitality The resort will feature 247 keys, including rooms and private pool villas, along with world-class dining options, a water park, spa, kids’ clubs, and a private beach With its blend of leisure and elegance, Rixos Obhur Jeddah promises to be a standout destination aligned with Saudi Arabia’s Vision 2030 tourism goals.
One of the world’s last true hidden treasures, The Red Sea is surrounded by the world’s fourth-largest barrier reef system and spans over 28,000-square-kilometer with an archipelago of more than 90 untouched island, dormant volcanos, sweeping desert dunes, mountain canyons and historical and cultural sites.
Beneath the surface, the Saudi Red Sea is a diver’s paradise It is home to over 1,200 species of fish, including 150 species found nowhere else, as well as coral reefs that have remained resilient to climate change, making it one of the healthiest marine ecosystems in the world Dive sites near Farasan Banks, Shi’b Abu Faramish, and the reefs off Umluj and Al Wajh showcase colorful coral gardens, vibrant marine life, and occasional encounters with dolphins, turtles, and reef sharks The underwater terrain includes drop-offs, underwater caves, and shipwrecks, ideal for both beginner snorkelers and advanced divers. With growing infrastructure and responsible development under Vision 2030, the Saudi Red Sea is fast becoming a world-class destination for sustainable marine tourism.
The Red Sea along the coast of Saudi Arabia is rapidly gaining recognition as a premier destination for marine adventure and luxury travel. Stretching from the vibrant port city of Jeddah down to the unspoiled shores of Umluj, Yanbu, and the Red Sea Global development zone, this coastline offers some of the most pristine waters in the world.
Visitors can immerse themselves in a wide range of recreational water activities, including kayaking through hidden lagoons, stand-up paddleboarding over coral reefs, jet skiing, and sailing across calm turquoise bays. The tranquil conditions and consistent sea breezes also make it ideal for kitesurfing and windsurfing, with designated areas near Umluj and Al Wajh catering to both beginners and pros. For those seeking a slower pace, sunset dhow cruises, glassbottom boat tours, and luxury yacht charters offer a relaxing way to experience the coastline’s raw beauty and marine biodiversity. These experiences are framed by soft white-sand beaches, volcanic islands, and desert-meets-sea scenery that remains largely untouched, adding to the allure.
With world-class developments like AMAALA and The Red Sea Project embracing eco-tourism and sustainability, Saudi Arabia’s Red Sea coast is not just a place to play it’s a destination to experience nature in its purest form, while enjoying thoughtful luxury.
NEOM Sindalah
Sindalah, NEOM’s luxury island, is redefining Red Sea escapes with world-class marinas, upscale resorts, and curated lifestyle experiences. It offers a gateway to ultra-premium travel with yachting, wellness, and designer retail in a futuristic coastal setting
KAEC
KAEC is a modern coastal hub combining business, leisure, and recreation, known for its championship golf course and family-friendly beaches From watersports to luxury resorts, it's a destination built for both corporate retreats and relaxed seaside getaways
The Red Sea Set to become a global benchmark for sustainable tourism, The Red Sea destination features untouched islands, coral reefs, and eco-luxury resorts. Adventure seekers and nature lovers can explore diving, snorkeling, and immersive landscapes
Jeddah
- AlBalad
Jeddah blends culture and coastline with its vibrant Corniche, luxury hotels, and rich arts scene In AlBalad, the historic heart of the city, centuries-old coral stone houses and winding alleys tell stories of Saudi’s trading past
Explore AlUla, Saudi Arabia's first UNESCO World Heritage Site, nestled in the northwest desert. Marvel at ancient tombs from 7,000 years of civilization and stunning rock formations like the 52-meter Elephant Rock.
Summer in AlUla offers a unique blend of adventure, culture, and wellness amidst the stunning desert landscape. Visitors can embark on morning and evening tours of the UNESCO World Heritage site, Hegra, where ancient Nabataean tombs are illuminated under the desert sky. The Hegra After Dark experience combines horse-drawn carriage rides with theatrical performances, providing an immersive journey through history.
For those seeking relaxation and rejuvenation, the Summer Icebath experience at Habitas AlUla offers a refreshing dip in icy waters, promoting physical and mental well-being . Cultural enthusiasts can enjoy concerts by renowned artists like Mohamed Abdu and Cairokee, set against the backdrop of AlUla's breathtaking landscapes.
CAPTURING MEMORIES AMONG ANCIENT WONDERS FRIENDS EXPLORE THE TIMELESS BEAUTY OF HEGRA IN ALULA.
Adventure seekers can partake in activities such as ziplining, rock climbing, and hiking under the stars, exploring AlUla's majestic canyons and rock formations . With a variety of experiences catering to diverse interests, AlUla's summer season promises an unforgettable escape into nature, culture, and adventure.
AlUla Old Town offers a charming blend of history and modern culture, with its labyrinth of restored mudbrick buildings and shaded walkways Visitors can explore boutique shops selling handcrafted souvenirs, perfumes, local art, and traditional Saudi goods Cafés and rooftop lounges provide scenic spots to relax, while cultural experiences like storytelling, calligraphy, and artisan workshops bring the spirit of the old town to life
Summer in AlUla
AlUla’s breathtaking landscape is the backdrop for the perfect summer escape in the Arabian Peninsula Discover a summer of untold possibilities, where cooler nights are followed by fresh mornings, and endless adventure awaits whatever experiences you enjoy. Enjoy night-time entertainment or early morning rejuvenation, with unique activations tailored to the season or unwind by the pool or relax surrounded by incredible scenery and luxury.
Why Should You Visit AlUla This Summer?
Your Journey to Wellness
Rejuvenate your mind, body, and soul in AlUla with serene landscapes, holistic retreats, and wellness experiences
Experiences, Dining, and Events
Discover unforgettable experiences, world-class dining, and vibrant events in AlUla From thrilling adventures to concerts, there's something for everyone
Be a Digital Nomad in AlUla
Work from the breathtaking landscapes of AlUla, where history, nature, and modern comforts meet
Create Memories with Adventures
Experience thrilling adventures in AlUla, from stargazing and hiking majestic canyons to soaring on ziplines. There are upcoming adventures throughout the summer
This June, millions of Muslims from around the world will gather in Makkah to perform Hajj, the sacred pilgrimage and one of Islam’s five pillars. As Eid Al-Adha approaches, the holy city becomes a powerful symbol of unity, devotion, and spiritual renewal the heart of a journey that transcends borders and time.
The Sacred Journey of Hajj
Hajj is the annual Islamic pilgrimage to the holy city of Makkah, required once in a lifetime for every Muslim who is physically and financially able. Taking place during the Islamic month of Dhul-Hijjah, Hajj reaches its spiritual peak on the 10th day, which coincides with Eid Al-Adha the Festival of Sacrifice.
The rites of Hajj span over five days and include deeply symbolic acts of worship that trace the footsteps of the Prophet Ibrahim (Abraham), his wife Hajar, and the Prophet Muhammad (peace be upon them) Pilgrims perform Tawaf (circling the Kaaba), Sa’i (walking between the hills of Safa and Marwah), and gather at Mount Arafat for a day of prayer and reflection considered the pinnacle of Hajj They then proceed to Mina for the symbolic stoning of the devil,
a powerful ritual representing the rejection of evil.
Hajj culminates on the 10th day of DhulHijjah, which marks the beginning of Eid AlAdha, also known as the Festival of Sacrifice. Pilgrims, along with Muslims around the world, offer the sacrifice of an animal, honoring Prophet Ibrahim’s willingness to sacrifice his son in obedience to God The meat is distributed to the needy, reinforcing themes of charity and compassion
More than a journey, Hajj is a spiritual rebirth It strips away distinctions of race, status, and nationality, uniting Muslims in worship, humility, and the pursuit of divine mercy
Eid Al Adha in Saudi Arabia
Every year, millions of Muslims around the world come together to celebrate Eid Al-Adha, one of the holiest days in the Islamic calendar. In Saudi Arabia, the birthplace of Islam and the heart of the Muslim world, the occasion holds special meaning spiritually, culturally, and historically.
Eid Al-Adha, or the “Festival of Sacrifice,” commemorates the unwavering faith of Prophet Ibrahim, who was willing to sacrifice his son in obedience to God’s command. It is a day rooted in devotion, humility, and gratitude — values that are deeply woven into the fabric of Saudi society.
In Saudi Arabia, Eid Al-Adha is more than a holiday it is a living expression of faith, unity, and compassion. Whether standing in prayer, sharing a meal, or embracing a neighbor, the spirit of the celebration brings people closer to each other, and to something greater than themselves.
EIDALADHAINSAUDIARABIA ACELEBRATIONOFFAITHANDUNITY
In the Kingdom, the celebration begins with a special Eid prayer held in mosques and open spaces across the country, just after sunrise Families dress in their finest clothes, greet each other with warm wishes of “Eid Mubarak,” and gather for festive meals One of the most significant traditions is the ritual sacrifice of a sheep, goat, or cow an act of charity and remembrance, with the meat shared among family, friends, and those in need
The atmosphere during Eid is filled with joy, generosity, and a strong sense of community Traditional dishes, such as kabsa, mandi, and stuffed lamb, are prepared and shared in homes where hospitality shines Children receive gifts and sweets, and public celebrations, including fireworks, cultural performances, and local events, light up cities like Riyadh, Jeddah, and Madinah
Eid Al-Adha also coincides with the annual Hajj pilgrimage, a sacred journey to Makkah that every Muslim must undertake at least once in their lifetime if able. For those performing Hajj, Eid is observed in the holy city of Mina, where the symbolic stoning of the devil and the sacrifice take place as part of the pilgrimage rites.
M o r e A c c o m m o d a t i o n s
Jumeirah Jabal Omar Makkah
Hyatt Regency Makkah
Double Tree by Hilton Makkah
Voco Makkah an
IHG Hotel
Millennium Madinah Airport Dar Aleiman Madinah
Sofitel Al Shahd Madinah
InterContinental Madinah
Madinah Hilton Hotel Crowne Plaza Madinah
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