search engine optimization services in delhi

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Search Engine Optimization

inclusions 1 What is SEO? 2 Onsite SEO? 3 Onsite SEO factors?

What is SEO? SEO is an acronym that stands for Search Engine

Optimization, which is the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page.

Content marketing

Keyword optimization

ONSITE SEO On-Page SEO involves optimizing content, meta tags, and other elements on your ownn site's pages Image

Page speed

Onsite Factors 01

secure your site with SSL Certificate Make your website secure, google Loves secure websites . To secure a website , we need to install SSL certificate. SSL stands for Secure Socket layer. we need to buy SSL certificate & renew it every year. Buy SSL certificate with, GODaddy, hostinger & Hostgator.

02 Favicon should be uploaded on the site Favicon are icons that visually represent a website and/or brand. They're the small image (usually 16x16 pixels) you see next to page titles in Google's mobile result as well as browser tabs, bookmarks and history.

03 Social Media Accounts Should Be Connected If you are updating content on social media Accounts & It is not connected with your website , you are loosing ranking.

Google wants to know about your business , social media activities , Engagement , followers contributes to Google

Ranking.

04 Website should Load faster Page Speed is the amount of time that it takes for a webpage to load. A page's loading speed is determined by several different factors, including a site,s server , page file size, users's Average page size _1mb to 2mb(Lesser is Better) Average Loading time _3 to 5 seconds

05 Website Should be Mobile Responsive

Google and Bing have both announced taht they have changed their Search Ranking Algorithm by boosting the rankings of Mobile Friendly Websites.

Website Should be Mobile Friendly, React to Different screen Size.

06 More Amount of content on every page Your website content is the foundation for every SEO strategy you implement on your website. IT is, essentially, the fuel that drives the car.

It is believed that 1500 to 2000+ words on all pages,especially home page helps is ranking higher

07 Content Should be Structured Heading Tags are important for Ranking, H1 Should be placed once on every page and there after H2 to H6, Depends on the amount of Content.

Keywords should be placed on Headings Tags Heading Tags for SEO

<h1> Most important <h2> Second most important <h3> Third most important <h4> Fourt most important <h5> Fifth most important <h6> sixth most important

08

Meta Title On Every page Every Page Should have Meta Title _ ideally it Should be 55 to 70 characters. It should contain Primary Keywords _ Secondary Keywords _ Location _ Brand Name.

09 Meta Description on Every page Every Page Should have Meta Description _ ideally it should be 160 To 320 characters. It Should Contain Primary keyword _ Secondary keyword _ Location _ Brand Name + Description about page.

10 Meta Keywords on Every page Every Page Should have Meta keywords_ ideally there should be 10 keywords on every page. keywords should be written separated with a comma(,).

11 Internal & External Links Website Should have as much as internal & external links.

12 Anchor Text in Content Anchor text is the clickable text in a hyperlink . SEO best practices dictatethat anchor text be relevant to the page you're linking to, rather than generic text. the blue underline anchor text is the most common as it is the web standard, although it is possible to change the colo and underlining through html code.

13 There Should Be no Broken Links

Broken links are links that send message to its visitors that the webpage no longer exits, triggering 404 error page.

14 Google Analytics Should be Connected Google Analytics should be connected with the website. It records the traffic / visitors visiting the site.

This will help in Analyzing the traffic for further improvement & remarketing.

15 Lesser Bounce Rate For Higher Ranking What Our

Clients Sayis the percentage of visitors that Bounce rate open a website and leave before spending an amount of time that is deemed significant by the search engine.

MAYUMI GAMUZZA Business Development Officer Presentations are communication tools that can be used as lectures.

16 Canonical Tag prevents Duplicity A canonical tag (" rel canonical") is a way of telling search engines that a specific URL represents the masters copy ofa page. using canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs

17 Alt Tag / Text on Every image An alt tag, also known as " alt attribute" and " alt description", is an HTML attribute applied to image tags to provide a text alternative for search engine.

18 Sitemap.XML(map for crawlers) Whai is a Sitemap? In simple terms, a sitemap is an XML file that is full of your individual webpage's URLs. Its like an archieve of every webpage in your website.

19 Robots.Txt ( Instructions For Crawlers) A Robots.txt is a text file that resides in the root directory of your website and gives search engine crawlers instructions as to which pages they can crawler index during the crawling and indexing process.

20 URL Should be Friendly SEO friendly URLs are URLs that are designed to meet the needs of users and searches specifically URLs optimized for SEO tend to be short and keyword.

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