Lead Generation Blueprint

THE REAL ESTATE

LEAD GENERATION BLUEPRINT

Foundation Strategy

Real Estate Business Philosophy

• Launch - Time you spend developing & implementing your marketing strategy

• High profitability & low stress • Designed vs. Destined • Branding vs. Building • K.I.S.S. • Learning vs. Implementing • Your real role in your business

• Grow - Time you spend finding your numbers.

Be patient at this stage

2 Types of Real Estate Agents • Real Estate Agent - Still have an “employee” mentality - Controlled by others & the market, not in control of their business - Jumps from idea to idea - Living in feast & famine mode - Always looking for the “silver bullet” • Entrepreneur - Lives & breathes the mindset - Serving vs. selling - Business grows in spite of the market - Starts where they are with what they have doing what they can

4 Stages of growth • Plan - Time you spend developing your foundation strategy & implementing your content strategy

BSMvault.com

• Scale - Time you spend building your team and scaling up your marketing (and your business)

The pieces of your Platform • Staying singularly focused • Creating a roadmap • The pieces - The Hub (blog) - Social Media Platform (Facebook) - Nurture (email, direct mail, FB live) - Capture (IDX, lead magnets, landing pages) • Putting it all together - Funnels • Start lead generating with your sphere - Friends & family focused - Understanding the costs & numbers

Helping Real Estate Agents Capture, Convert & Close Leads Online Using Social Media and Digital Marketing

Content Strategy

Customer

Delivery Methods

• Research - Understanding your prospect better than they know themselves - Give people what they want before they even know it themselves • Identify - Where are they?

- Where do they want to be?

- What do they need?

• The Customer Journey - Length - Stages - Language

Content • Types - Core Content (philosophy, power) - Monthly Content (themes/topics) - Weekly segments (emails)

• Paid - Facebook Ads - SEO - Website • Free - Facebook page posts - Curated - Created • Emails - Software System - Schedule •Blogs • Videos • Live Streams • Slide Shows • Lead Magnets

• Formats - Audio - Visual - Written

BSMvault.com

Helping Real Estate Agents Capture, Convert & Close Leads Online Using Social Media and Digital Marketing

Marketing Strategy

Create your Marketing Strategy • Focus: inbound, direct response, relationship marketing • Leverage * Batching * Repurposing - Create your plan - Gather your tools - Leverage your assets

Capturing “unmets” • Facebook Ad Strategy - Page Likes - Traffic - Conversions - Retargeting • Lead Magnets - Using the right LM at the right stage - Multiple lead magnets • Landing Pages • Direct Mail Strategy • Advanced Blog Post Leverage - Content Upgrades

Leverage your assets • Get listings from listings • Get buyers from listings

BSMvault.com

Helping Real Estate Agents Capture, Convert & Close Leads Online Using Social Media and Digital Marketing

Nurture Strategy

Convert incoming leads over the long-haul (and everything in-between) • Home Value Leads • Open House Leads • IDX Leads • Lead Magnet Leads

Nurture closed clients into multiple transactions • Referral campaigns • Client appreciation events

Expanding your reach • Advanced FB Ads - Pixels - Retargeting - Fun ads • Advanced email marketing - Segmentation - Re-engaging old leads • Advanced direct mail - Driving them into the whirlpool • Neighborhood Domination

BSMvault.com

Helping Real Estate Agents Capture, Convert & Close Leads Online Using Social Media and Digital Marketing

Growth Strategy

Team • Who • What • Systems • Operations

Numbers • Captures • Conversions • Drop off months

Technology • Flexibility • Organization • Top tools

Productivity Strategy Personal Development

Productivity

• Mindset • REA to Entrepreneur • Self discipline growth • Personal Boundaries • Personal Values & self worth • Purpose

• Time blocking • The One Thing • Production calendar • Daily purpose (lead generation) • Consistency

BSMvault.com

Helping Real Estate Agents Capture, Convert & Close Leads Online Using Social Media and Digital Marketing

Common Roadblocks

“This sounds like a lot of work” • It does take some work, and that’s a good thing.

• You want something that will deter your competition and which is difficult to knock off.

• I know which parts of the process give you the biggest bang for your buck, and which parts are rabbit holes you want to avoid.

• Let your competition make that mistake

“I don’t have any money” • You start with the people in your personal sphere & social media circles • If you have money to buy coffee, to eat out, to go to the movies, to buy non-essentials… you have money to invest in building your business

“This sounds very techie” • It’s actually not :-) • Tools & software today make it very easy • These tools didn’t exist when I started. I’m not techie and I was still able to do it - and on a shoestring budget

“I just want to have someone manage my Facebook so I don’t have to think about it” • If you don’t take control of the lead generation of your real estate business, you’ll stay stuck on the hamster wheel of feast v. famine.

“I don’t have the time to do XYZ, I’m too busy real estating.”

• Mindset alert: if you repeat this mantra, you’re just a real estate grunt, not an entrepreneur.

You will not build a business with this mindset.

• We have time for what we prioritize. Want a thriving real estate business? Get your priorities right.

BSMvault.com

Helping Real Estate Agents Capture, Convert & Close Leads Online Using Social Media and Digital Marketing

TOP 5 THINGS YOU SHOULD BE POSTING ON YOUR COMMUNITY/ LIFESTYLE PAGE

1. YOU SHOULD BE SHARING A PLETHORA OF PHOTOS. Photos of your niche area to be exact. Do you specialize in a neighborhood or geographical location? Here are some photo ideas . . .

Take photos of the houses showing your fans the variety of homes in that neighborhood.

Take photos of the streets in the neighborhood and surrounding community, giving your fans solid ideas of what the neighborhood looks like, what business may be there, how people maintain their yards, etc. Make sure to take seasonal photos and share according to the seasons.

Take photos of the neighborhood entrances, the signs, etc.

People really want to get an overall feeling of the area.

Take photos of public areas such as parks, marinas, boat launches, public buildings, etc.

Take photos of your favorite businesses, coffee houses, wine bars, restaurants, etc. Share with everyone why you love the area.

In other words, take photos. Of everything. All the time. Even if you've taken photos of the same thing before. Never stop taking photos.

2. VIDEO TOURS SHOULD BE SOMETHING YOU ARE DOING ALL THE TIME. Video tours do not have to be fancy, you just have to do them! Here are some things fans love to see . .

Take a video as you drive down neighborhood streets. Do a street at a time. Do every street in the neighborhood.

Take a video as you drive into the entrance and back out again of neighborhoods.

Take a video as you drive around the exterior of a neighborhood (when possible).

Take a video of your latest client as they give you a testimonial Videos help create the ambience. Fans want to know every detail about a neighborhood or community they are considering moving into. Give it to them!

3. ANSWER YOUR NICHE'S QUESTIONS. Write a blog post that answers questions your niche has. Not interested in writing? Record a podcast or record a video. The point is, answer questions and share that content on your Facebook page. Even better, find out the questions your Facebook fans have and answer those right on Facebook (if they are short). If they are longer, do the method I said above.

4. LOCAL EVENTS ARE FANTASTIC. I'd be willing to bet there is not one "end all be all" resource for local events in your community. It's more likely that there are a few resources, requiring residents to jump all over the place to find things to do. Be the curation resource for the community. Post local events consistently on your page.

Particularly events that show support to the community.

Chamber of Commerce Events Fundraisers for medical needs Humaine Society events Food Bank events Orphan Care events Local artist events These are but a few ideas of events you can post. Typically, you can find event calendars in several places: your local newspaper, your local library and your local chamber of commerce.

5. THIRD-PARTY CONTENT THAT IS INSANELY RELEVANT TO YOUR FANS. (see below for preferred posting schedule) Articles Remodel/Design

Home Tours Home Tips

Questions Quotes

FACEBOOK POSTING SCHEDULE TIME

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

04:00 AM

Artical

Home Tip

Local or Blog Artical

Artical

Local Photo

Home Tour

Quote

08:00 AM

Home Tour

Artical

Question

Local or Blog Artical

Artical

Local Photo

Artical

12:00 PM

Local Photo

Home Tour

Artical

Quote

Local or Blog Artical

Artical

Home Tour

04:00 PM

Artical

Local or Blog Artical

Home Tour

Artical

Remodel/ Design

08:00 PM

Local or Blog Artical

Artical

Local Photo

Home Tour

Artical

Question

Artical

12:00 AM

Remodel/ Design

Local Photo

Artical

Local Photo

Home Tour

Artical

Local or Blog Artical

Local or Blog Local Photo Artical

DIGITAL MARKETING AND SOCIAL MEDIA CONCIERGE SERVICES FOR REALTORS We’ll manage every aspect of your digital marketing and social media presence to drive attention to you and convert leads to CLIENTS!

Visit: BSMvault.com For A FREE Demo

DIGITAL MARKETING AND SOCIAL MEDIA CONCIERGE SERVICES FOR REALTORS We’ll manage every aspect of your digital marketing and social media presence to drive attention to you and convert leads to CLIENTS!

Visit: BSMvault.com For A FREE Demo