TALENT

TALENT was the central feature of XP Music Futures. The XP Day and Nite Program speakers and performers included prominent local and international music industry heavyweights and buzzing MENA artists such as Felukah, SHKOON, or The Synaptik. Multiple facets of the industry were represented, from record label execs to booking agents, mix engineers, club promoters to social media strategists. Through numerous workshops, talks, performances, and networking sessions, these diverse and creative individuals demonstrated and inspired the idea that music can be a viable career path and avenue for the region’s growth. In addition, the TALENT sessions highlighted the importance of defining and marketing music authentic to the MENA region and creating a sonic identity that worldwide music communities will celebrate and appreciate.

“There’s an industry that is developing before our very eyes, and you all might end up being the ones running it. Look at the data from Facebook, Instagram, or any social media platform. The

Middle East and the Gulf are among the highest engaged users in the world. You’ve got 70% of the population in this country under the age of 30… I think that we’ve not even seen the tip of the iceberg that we get in the Middle East. These growth numbers are great, but they’re starting from a relatively low point. The next ten years are going to see a renaissance in content creation because of what’s happening. And I think we’re going to see an effect, an Arabic artistic renaissance in all forms.”

“There are three things you need to succeed as a creator: talent, a team, and TikTok... you attract people because they’re attracted to what you’re building. And I don’t want to call myself a visionary, but I have a vision for myself, and people are attracted to that. So what I suggest is to do it yourself and then attract people.”

“CHOOSING WHAT YOU DO PROFESSIONALLY IS YOUR BIGGEST DECISION. YOU ARE GOING TO SPEND MORE TIME WORKING THAN WITH YOUR CHILDREN OR WIFE. INVEST IN SOMETHING YOU ARE PASSIONATE ABOUT, AND THAT IS REALLY THE BEST INVESTMENT YOU CAN MAKE.”

— David Guetta Maestro Xperience: Fireside Chat with David Guetta