A&A BOARD INITIATIVES

XP Music Futures and the Advisors and Advocates (A&A) launched a number of initiatives in 2022 to help develop emerging artists, mobilize community influence, and support creative potential in the MENA region.

XP is dedicated to being an inclusive and representative platform for the MENA music industry. One way it ensures diversity is with the Board of Advocates and Advisors, who are appointed annually. The board members are the eyes and ears of XP; they advise on up-andcoming talent and programming, share their expertise through thought leadership pieces, and ensure XP grows its community in all the right ways. They help keep XP relevant. The diverse A&A board members offer insights, concepts, and guidance to create cohesive events by the people, for the people. The Advocates assist with outreach and understanding of communities. The Advisors help inform the programming and production and connect XP to major industry players worldwide to promote a sustainable global music community.

XP 2022 A&A Board of Advisors:

Marcela Rada, Audio Engineer, Educator

Arabian Prince, Artist, and Founder at Nov8 Next Open Labs

Natasha Stambul, General Manager at Transsnet Music Limited (Boomplay)

Jennifer Cochrane, CEO & Co-Founder of mental health and wellbeing non-profit Getahead

Narcy, Artist & Founding member of Arab voice in Hip-Hop

Karima Damir, Head of A&R And Marketing at Sony Music Middle East

XP 2022 A&A Board of Advocates:

Mohammed Bajbaa, Founder of Proud Angeles & Proud X Fashion Consultancy

JARA, One the first female rappers in Saudi Arabia

SPCEBOI, DJ and producer.