INNOVATION

“We do this not because it is trendy, but because there are opportunities to bridge artists and communities, for artists to create elevated experiences for fans. New ways for artists to monetize and understand who their most profitable audiences are. It's about the larger purpose and how this development can address issues and give people new ways to experience entertainment.”

— Rishi Patel Plus 8 Equity Co-Founder and Partner - Rave in

The INNOVATION sessions demonstrated disruptive, transformative ideas in the creative and tech-focused spheres. Various panels and workshops explained how technological advancements could drastically enhance the audience and artists' experience. The sessions explored how artists, labels, promoters, and managers can best utilize NFTs, the metaverse, Web3, and VR as marketing and creative tools. Highlights focused on bridging real life with virtual life while emphasizing how Web3 can build and engage fanbases and reach a larger audience. Discussions also raised the pitfalls of these developments, such as accessibility to tech, i.e., VR headsets, music piracy, and intellectual property protection.

“The metaverse changes music production by making it adaptive and immersive. It’s clear that fans want new experiences. The passiveness of listening to a music streaming platform simply isn’t enough to keep music fans engaged, especially now that there are so many other ways in which they can spend their time. I see the future of the industry becoming a mix of experiences that are highly social, interactive, and participatory, with entertainment offerings the real world cannot offer but that are perfectly suited for the Metaverse.”

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CREATING A HIT SONG: FORMULA VS. TREND

Moderators: Abdulla Mahmood

Speakers: BEC, Lil Eazy, DJ Outlaw (Mohammed AlMohri), Sarah Beaumont