ABOUT THE REPORT

The XP Outcomes Report communicates the vision and ideals of the annual XP Music Futures Conference hosted in Riyadh, KSA, from 28-30 November 2022. MDLBEAST commissioned VibeLab to prepare the XP Outcomes Report.

A global creative community of music industry professionals from varied backgrounds came together at XP Music Futures over three days to discuss and demonstrate how to stimulate a creative economy, map infrastructures from the underground, enhance local initiatives, and drive innovative opportunities. XP’s sessions were designed to inspire and guide artists, entrepreneurs, and policy-makers on how to shape their music futures in the MENA region.

The XP Outcomes Report was researched, written, and designed by VibeLab. It draws upon transcripts, interviews, and data from the 80 XP Day program sessions and 164 XP Nite performances. The Report features portraits and polaroids of guest speakers, street photography, and reportage photography of both the Day program sessions and XP Nite performances.

MDLBEAST is an entertainment company rooted in music culture. Based in Saudi Arabia and offering experiences in the MENA region and globally, it invests in talent, production, and content. As a lifestyle and entertainment experience brand, MDLBEAST creates unmatched experiences and music events in Saudi Arabia and the region and supports music in the Middle East.

VibeLab is a purpose-driven advocacy, consultancy, and research agency. Launched in 2018, VibeLab has offices in Amsterdam, Netherlands; Berlin, Germany; and Sydney, Australia. VibeLab has led programming, events, initiatives, and research in 125 creative cities and places over the past four years. VibeLab translates the elusive into helpful, hard numbers. VibeLab measures the creativity of cities, places, and events, as well as the cultural engagement of communities.