Rarebook22

Table of Contents Research 1.0

Introduction 1.0 Abstract 1.1 Objectives 1.2

Creative 2.0

Strength 2.0 Brand 2.1 Research 2.2 Mood Board 2.3 Development 2.4

Style Guide 3.0

Logo 3.0 Typography 3.1 Colors 3.2 Imagery 3.3

Final Designs 4.0

Website 4.0 Social Media 4.1

Style Guide 3.0

Logo

There are many aspects that where taken into account for the creation for the Rare Design logo. The major aspects taken into account where the popularity of the logos of competing companies such as Ron Jon Surf Shop and Cocoa Beach Surf Company. These logos are easily recognizable, and popularly used as stickers that people that use to place on their cars, or that kids put up on stop signs, walls, and other surfaces similar to graffiti to vandalize and express themselves. This expression could be useful to promote the brand, and because of this is was very important for the logo to be easily transferable into a sticker format.

Full Color

Proportions

B&W

Sizes

The next major aspect important in the design of the logo was for it to represent the company. Rare Design is a surfer style clothing company, and beach of this it was important to represent this in the logo. After many designs, the one that stood out was one where the Rare Design “R” was being crashed over by a wave. After more development, the wave was able to be converted into the “D” for Design. In the ideal logo version the wave is colored blue, and the “R” is colored sand to almost represent a Yin-Yang of the sand meeting the water.

The last consideration taken into account was for the logo to be easily resizable into many different sizes. Weather the logo was going to be silk screened on to the back of an XXL T-shirt, or embroider the size of a dime to a shirt similar to Ralf Lauren’s Polo logo, the Rare Design logo had to be easily visible to these sizes.

Logo Do’s

Logo Don’ts

White on Black

Rotation

Change Color

Squish/ Stretch

Background

Outline

Pattern

Distortion