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A BRAND NEW LOOK AT THE WORLD’S FINEST DESTINATIONS CONTACT / TEL: (347) 339-5535 ANTON.PRIMA@FOODPARADISETV.COM WWW.FOODPARADISETV.COM 229 W. 28TH STREET, SUITE 700, NEW YORK, NY 10001


PROGRAM SYNOPSIS CiCi travels to exciting destinations in search of authentic cultural experiences. Connecting with locals who are “in the know”, CiCi guides her audience on a fun trip around the world to discover:

MUST SEE

MUST EAT

MUST DO

MUST TRY

SECRETS OF LANDMARKS

FOOD & RESTAURANTS

ADVENTURE & EXPERIENCES

GADGETS & PRODUCTS

With many audience interaction opportunities, this show is sure to create a buzz among CiCi’s large and growing fan base!


PROGRAM SEGMENTS As CiCi travels to a new destinations for an episode, she will showcase the best it has to offer via a number of segments:

After the Snapshot

Hands On

So you just took a picture in front of the Roman Colosseum, or the Eifel Tower, now what? Let the locals lead CiCi and you on a tour of the neighborhood.

Watch CiCi get her hands dirty digging up truffles, blowing glasses, or stomping grapes. She’ll show you the kinds of participatory activities to try when you visit!

Before the Bite

The VIP Pass

From farm and market to the table, CiCi spends time with local chefs to learn about the cuisine.

CiCi gets to peek behind the curtains on world-famous brands and events.


WHO IS CICI? Hosting and producing her own TV shows on NTD Television and Youtube, CiCi Li has traveled the world in search of fun and exciting experiences. In her travels CiCi has built up a loyal fan base who are eager to try everything CiCi has experienced. Born in China and raised in the United States, CiCi is a girly girl who is also always up for the toughest challenges. She is genuine and interacts with her fans on a personal basis on social media. In return her fans respond enthusiastically to her events. Her own shows include Food Paradise, Cicilicious, Chopsticks Only, Travel in the World. Due to her celebrity status, CiCi also appeared on an episode of Real Housewives of NYC and hosted a VLOG episode with Sonja Morgan.


ABOUT THE SHOW Show Title Episode Length Show Format Language Target Audience Show Launch

CICI’S TRAVELOG

22-24 MINUTES

ON LOCATION TRAVEL SHOW

ENGLISH WITH CHINESE WITH SUBTITLES AGE25-55 WITH SIGNIFICANT DISPOSABLE INCOME, LOCATED ACROSS NORTH AMERICA AND ASIA

OCTOBER 2013


MEDIA DARLING WITH A LOYAL FOLLOWING

2MM

135,000

MORE THAN 2M VIEWS ON YOUTUBE

OVER 135,000 FOLLOWERS ACROSS SOCIAL MEDIA PLATFORMS

PRESENCE ON MULTIPLE SOCIAL MEDIA PLATFORMS

PRESENCE ON TV, ONLINE AND MOBILE

BROAD APPEAL ACROSS GENDER, AGE AND GEOGRAPHY*

27% 27% VIRALITY (TOP 1% IN SOCIAL MEDIA SPACE)

GENDER

FEMALE

38%

MALE

62%

AGE

13-17 18-24 25-34 35-44 45-54 55-64 65+


AUDIENCE RESPONDS TO CICI’S PICKS!

Photograph: Lady M Confections

OUR SEGMENT ON YOUR TV SHOW HAS BROUGHT US A LARGE NUMBER OF NEW FANS AND WE CAN’T THANK YOU ENOUGH. Ken Romaniszyn, Lady M Confections THANK YOU FOR LETTING ME KNOW ABOUT THIS PLACE. I GO THERE ALMOST EVERY WEEK NOW CUZ OF YOU. Sean T, Viewer


AUDIENCE RESPONDS TO CICI’S PICKS! SUCH AN ENJOYMENT! MY FOODIE FRIENDS AND I LEARNED SO MUCH… WE ARE YOUR LOYAL FANS. SUPPORT ALWAYS!

TASTES SO GOOD… THANK YOU FOR SHARING WITH US. Matkiding from Indonesia, Viewer

JenJen, Viewer I’M IN RUSSIA NOW. MOSCOW SEEMS SO AWESOME FROM YOUR VIDEO. I CAN’T HELP TO CHECK IT OUT MYSELF... I LOVE YOUR PROGRAMS!!! Ashley Xie

I RECEIVED MANY EMAILS FROM VIEWERS WHO SAW ME ON YOUR SHOW AND I THINK IT DID A LOT TO INCREASE A POSITIVE BRAND AWARENESS. Francine Segan, Food Historian & Author


CICI HAS A REAL RELATIONSHIP WITH HER FANS A small sample of fan tributes…


CICI IS A GREAT BRAND AMBASSADOR

WE WERE VERY HAPPY TO WELCOME CICI TO LE BERNARDIN FOR HER SHOW, WHICH WAS A VERY PLEASANT AND POSITIVE EXPERIENCE. Chef Eric Ripert, Michelin 3-Star Chef


CICI IS A GREAT BRAND AMBASSADOR MANY CUSTOMERS COME TO THE RESTAURANT AND ASK FOR THE DISHES THAT YOU DISCUSS ON THE VIDEO. Caroline McBride Serafina Restaurant Group


SPONSOR’S BENEFITS Massive bi-lingual audience reach Over 100MM Chinese-speaking audience in North America, Asia (Chinese version) Guaranteed distribution via NTD Television (largest broadcaster of Chinese content in North America) Online and mobile platforms such as Youtube, ntdtv.com and Youmaker

100MM Proven fan appeal to English-speaking audience Online and mobile platforms such as Youtube and Youmaker English version broadcast in negotiations with networks


SPONSOR’S BENEFITS Seamless product placement opportunities Expert chats Experiential show and tell

Brand activation via interactive events


SPONSORSHIP PACKAGES Title Sponsor $1,200,000 Sponsor’s 10-sec Opening Video Segments for 1 year/13 episodes “Brought to FV you by” acknowledgement Customized content to feature product/service 3X 30" prime time commercials on NTD Television X ½ year (182 days, $273,000 value)* 7X 30" off-prime commercials on NTD Television X ½ year (182 days, $382,200 value)* Prominently featured on show website with custom content Bonus: Guest appearance on NTD’s “Today New York” nightly news magazine Right of first refusal for following season or option to sign multi-year contract at initial price

Sample package; customizable upon request *Production fee not included

TS


SPONSORSHIP PACKAGES Segment Sponsor $300,000 “Brought to you by” acknowledgement in front of the sponsored segment After the Snapshot Hands On Before the Bite The VIP Pass Customized content to feature product/service 1 X 30" prime time commercials on NTD Television X ½ year (182 days, $91,000 value)* 2 X 30" off-prime commercials on NTD Television X ½ year (182 days, $109,200 value)* Prominently featured on show website with custom content Guest appearance on NTD’s “Today New York” nightly news magazine

Sample package; customizable upon request *Production fee not included

SS


SPONSORSHIP PACKAGES Episode Sponsor $15,000 Theme destination for the episode “Brought to you by� acknowledgement Customized content to feature product/service 20X 30" prime time commercials ($10,000 value) 60X 30" off-time commercials ($18,000 value)

Sample package; customizable upon request *Production fee not included

ES


SPONSORSHIP PACKAGES Product Placement $5,000 per appearance

Sample package; customizable upon request *Production fee not included

PP


AMONG OUR PARTNERS


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