5 key marketing tools to help sell your home

Every home is unique. Brochures should reflect their style, period and lifestyle with the use of professional photography, beautifully crafted copy and vendor interviews which together help present a home and its character in the best light, whilst offering a true insight into what it’s like to live there and in the local area. They’re one of the best ways to catch the eye of potential buyers and make a house or apartment stand out above the rest.

In the current market property buyers are more cautious about how much they spend on a property. This means to attract their attention, your home needs to stand out from the crowd with sophisticated presentation, whilst promoted to the widest possible audience via a good marketing campaign that goes beyond just listing on the property portals.

Our Founder, Peter Greatorex, explains five essential marketing tools sellers should ensure their chosen estate agent is offering, in order to help maximise your chances of selling quickly and for the best possible price…

Photographs are the very first thing a potential buyer sees when looking for their next dream home. They can find these online, in newspapers, magazines, brochures, on an estate agent’s website or in high street window displays. It’s therefore vital they are looking exceptional if sellers are to create that all important good first impression. Buyers can tell quite easily when a house has been photographed by a professional or on an iphone, so you want to be dazzling them come rain or shine to help bring your home to life. For example, factors such as lighting can be a nightmare if you don’t know how to control it in pictures. This is because the time of day and weather conditions can make a huge difference to which rooms look dark or too bright. Angles are also very important, as is property styling and seasons. Whilst twilight shots add another layer, providing a vivid contrast between the warmth inside your home and the sun setting, helping to capture attention and create a lasting impression.

National newspapers and magazines write about the property market every week. By using an estate agent who has a PR team continuously working with top property journalists to place your home in the likes of Country Life, Sunday Times, Daily Telegraph and The Week, your home can be given widespread exposure, targeting the lucrative London, international and UK markets.

It is often those little finishing touches that can make the biggest difference in creating that ‘wow’ impression for buyers, and this is where property styling can play a big part. A good estate agent, as well as their professional photographer, should suggest how to stage your home to help deliver exceptional photographs and exude the aspirational lifestyle your home offers. For example in winter, images will look amazing with the fire lit alongside carefully placed throws and cushions, whilst in summer, neatly laid outdoor furniture with fresh flowers or a basket of fruit on can help reinforce the appeal of alfresco dining. Kitchens displayed with bunches of fresh flowers or scones with jam are also very attractive. Other tips include ironing out your bedsheets, putting the toilet seat down, moving your cars out of shot, turning interior lights and lamps on and removing anything unsightly outside your windows that could be captured in a photograph.

Video is an essential tool today, especially as over 80 per cent of internet traffic is video based and this number is only set to rise. Through drone footage, glorious exterior shots and thoughtful interior tours, the quality and artistry shown by a good videographer is exceptional, whilst the storytelling is powerful.

Other marketing tricks we recommend include bespoke social media campaigns, database marketing and targeted mail shots. At Peter Greatorex Unique Homes, we don't rush your home to market. We create a comprehensive and structured marketing strategy and bespoke materials incorporating the above that will give your home the attention it deserves.

For more information visit www.petergreatorex.co.uk or call Peter Greatorex or Sharon Clesham on 0117 325 2600.

STOKE BISHOP GUIDE PRICE £1,700,000

An elegant detached four-bedroom family home, situated in one of Bristol’s most desirable areas. Extensive and well-presented interior. South facing gardens incorporating woodland copse. Gated entrance and detached garage. Beautiful open outlook.

WESTBURY-ON-TRYM GUIDE PRICE £750,000

Four Bedroom 1930s semi-detached family house. Two receptions, garage and drive. Mature front and extensive rear garden. Believed to be in the Elmlea School catchment area, close to Westbury village.

CLIFTON GUIDE PRICE £693,000

A charming 4 bedroom house in the heart of Clifton Wood. Delightful rear garden with lawn and decking area. Living room and separate kitchen/dining room. Front courtyard and parking space. Two bathrooms, cloakroom and home office area. Excellent central location. No onward chain.

SOUTHVILLE OIEO £900,000

An impressive Grade II listed detached Victorian house. Offering a versatile interior set over four floors. Scope to make further improvements. An impressive South facing walled garden. Superb central location. Viewing is highly recommended.

A stunning and beautifully proportioned family house in a fully enclosed private setting with expansive views, gated driveway and superb gardens.

A beautifully proportioned family house in a fully enclosed private setting | Stunning 38’ family kitchen, dining room and sitting room | Separate family room and a further study | Master bedroom suite with a private balcony and far-reaching views | Four further double bedrooms | Family bathroom | Gated driveway with excellent off-street parking | Expansive gardens to front and rear | Garage, workshop and further outbuildings | EPC: C

In all circa 3640 sq. ft (338.2 sq. m)

An effortlessly grand and elegant Grade II Listed townhouse with income generating self-contained accommodation, a south facing balcony and a private rear garden.

Stunning Grade II Listed family home | Beautifully refurbished by the current owners | Superb retained period features throughout | Fabulous full-depth open plan kitchen, breakfast and dining room | Full-depth first floor drawing and sitting room with south facing balcony and stunning views | “Whole of floor” luxury master bedroom suite | Three further double bedrooms and family bathroom | Lower ground floor self-contained one-bedroom flat | Versatile cellar and further vaulted storage | Deep rear gardens with private lane access | Clifton Village residents parking permit

In all circa 3300 sq. ft (306.5 sq. m)