The value a specialist property broker brings to your sale

There is more to negotiating a property than an offer being made by a buyer and the homeowners accepting, and yet all over the UK millions of homes are sold this way. A property brokers approach is to place considerable emphasis on the deal, we act differently reading the situation is key to thoroughly understanding how to approach negotiations. Our buyers and sellers often have personal circumstances and time frames that have to be considered, but beyond that, we wouldn’t be doing anyone justice if we didn’t negotiate effectively.

Confidence plays a huge part, you need to feel confident that the property partner you choose has the right skill set to broker you the best deal. Five easy questions to ask to help you decide who should sell your property….

•What is your pricing strategy and how does it work?

•Can you talk through any case studies?

•Who do you believe are likely buyers and budgets?

•How do you manage multiple offers?

•What is your negotiating style?

Another good test is to see how an agent or broker negotiates their terms to represent you and your property.

As Brits, we always love a deal, yet in many cases we are happy to pay the price of the product because it is a purchase we deeply desire. Yet when it comes to services, our mindset can often be a little different; we want to know that we are getting value for our money. That the electrician has done a wonderful job and there will be no issues, the accountant is proactively acting on your behalf and the shopping in your basket looks fruitful. When it comes to selling your home what value does a specialist property broker bring?

Today’s property market is about agility and versatility. The high-end property market works in a different way: not every seller wishes their home to be widely advertised. In fact, many prefer that it is marketed in a discreet way. Ensuring that the service we offer meets the needs of a particular client is essential, but in addition to that, as specialist property brokers, we have to adapt and create new avenues to attract the right potential buyers.

Unique homes all offer a particular lifestyle, whether that is a rural abode in a peaceful setting a distance from your nearest neighbour or a grand period home filled with striking original features and a wealth of fascinating stories, these homes are a jewel for those looking to snatch a piece of history. The buyers we need to attract may not be local, may not even be looking within our beautiful part of the world, but they know the property they wish to own.

We use a wide range of bespoke marketing methods personally curated for each property, employing a range of professionals including a videographer, luxury home photographer, PR expert, a storyteller who exquisitely captures the owners’ memories of their property, and a home stager. We don’t just rely on Rightmove, we have a a clear 3 staged approach that’s tried and tested. Have you probed your chosen property partner with regards to their strategy?

An asking price isn’t the end price: offers can vary and there’s often a 10% difference between the lowest and accepted sales price, and in extreme cases as much as 20%. To achieve this takes hard work, dedication and the ability to read the situation to prevent pushing it so far it breaks. Negotiation is an art form that we continually develop to meet the specific needs of the changing property market.

When selling your home you have a choice, opt for the estate agent offering the lowest percentage fee, or a specialist property broker who will best represent you in negotiations. After all, it is ultimately delivering a great price is how an agent or broker can demonstrate the best value.

To discover more about the value we add to the sale of your property come and speak to Peter or Sharon on 01225 904 999.