5 key marketing tools to help sell your home

Every home is unique. Brochures should reflect their style, period and lifestyle with the use of professional photography, beautifully crafted copy and vendor interviews which together help present a home and its character in the best light, whilst offering a true insight into what it’s like to live there and in the local area. They’re one of the best ways to catch the eye of potential buyers and make a house or apartment stand out above the rest.

In the current market property buyers are more cautious about how much they spend on a property. This means to attract their attention, your home needs to stand out from the crowd with sophisticated presentation, whilst promoted to the widest possible audience via a good marketing campaign that goes beyond just listing on the property portals.

Our Founder, Peter Greatorex, explains five essential marketing tools sellers should ensure their chosen estate agent is offering, in order to help maximise your chances of selling quickly and for the best possible price…

Photographs are the very first thing a potential buyer sees when looking for their next dream home. They can find these online, in newspapers, magazines, brochures, on an estate agent’s website or in high street window displays. It’s therefore vital they are looking exceptional if sellers are to create that all important good first impression. Buyers can tell quite easily when a house has been photographed by a professional or on an iphone, so you want to be dazzling them come rain or shine to help bring your home to life. For example, factors such as lighting can be a nightmare if you don’t know how to control it in pictures. This is because the time of day and weather conditions can make a huge difference to which rooms look dark or too bright. Angles are also very important, as is property styling and seasons. Whilst twilight shots add another layer, providing a vivid contrast between the warmth inside your home and the sun setting, helping to capture attention and create a lasting impression.

National newspapers and magazines write about the property market every week. By using an estate agent who has a PR team continuously working with top property journalists to place your home in the likes of Country Life, Sunday Times, Daily Telegraph and The Week, your home can be given widespread exposure, targeting the lucrative London, international and UK markets.

It is often those little finishing touches that can make the biggest difference in creating that ‘wow’ impression for buyers, and this is where property styling can play a big part. A good estate agent, as well as their professional photographer, should suggest how to stage your home to help deliver exceptional photographs and exude the aspirational lifestyle your home offers. For example in winter, images will look amazing with the fire lit alongside carefully placed throws and cushions, whilst in summer, neatly laid outdoor furniture with fresh flowers or a basket of fruit on can help reinforce the appeal of alfresco dining. Kitchens displayed with bunches of fresh flowers or scones with jam are also very attractive. Other tips include ironing out your bedsheets, putting the toilet seat down, moving your cars out of shot, turning interior lights and lamps on and removing anything unsightly outside your windows that could be captured in a photograph.

Video is an essential tool today, especially as over 80 per cent of internet traffic is video based and this number is only set to rise. Through drone footage, glorious exterior shots and thoughtful interior tours, the quality and artistry shown by a good videographer is exceptional, whilst the storytelling is powerful.

Other marketing tricks we recommend include bespoke social media campaigns, database marketing and targeted mail shots. At Peter Greatorex Unique Homes, we don't rush your home to market. We create a comprehensive and structured marketing strategy and bespoke materials incorporating the above that will give your home the attention it deserves.

For more information visit www.petergreatorex.co.uk or call Peter Greatorex or Sharon Clesham on 01225 904999.

Georgian · Newly carpeted · Newly decorated · Top floor apartment · Double bedroom · Stunning views · Short walk to city centre · Excellent access to M4 · Ready to move in · No chain · EPC Rating C · Approx. 586 Sq. Ft.

Perfect location · Beautifully presented · Two double bedrooms · En-suite · Private entrance · Spacious private patio · Beautiful communal Garden · Storage vaults · EPC Rating D · Approx. 1228 Sq. Ft.

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Holiday lets permitted · Ground floor maisonette · Two double bedrooms · Private courtyard · City centre location · Recently renovated · Private cellar · No chain · Share of freehold · EPC Rating D · Approx. 820 Sq. Ft

Georgian · Listed · Ground floor · Spacious double bedroom · Stunning restored period features · Breath-taking views over Bath · EPC rating TBC

Central location · Opposite Henrietta Park · Two good sized bedrooms · Lift access · Allocated parking · EPC Rating E · Approx. 989 Sq. Ft

Modern apartment · Popular development ·

Two good sized bedrooms · Lift access ·

Communal gardens · Allocated parking space and visitor permit · Short level walk into city centre · EPC Rating B · Approx. 701 Sq. Ft.

Place

Georgian · Grade l listed · First floor apartment · Two bedrooms · Close to local amenities · Wealth of period features · EPC Rating E · Approx. 777 Sq. Ft.

First Floor · Three double bedrooms · Perfectly kept communal grounds · Highly sought-after residence · Lift access · Allocated parking space · No chain · EPC Rating C · Approx. 1119 Sq. Ft.

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Available now · Three double bedrooms ·

Unfurnished · Minimum 12 month tenancy ·

Two bathrooms · High specification · 1,163 sq ft - Spacious · Council Tax Band D ·

EPC Rating D

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Available now · Three double bedrooms ·

Two bathrooms · Balcony over communal gardens · Unfurnished · Gas Central Heating ·

NO STUDENTS · Council Tax Band E ·

EPC Rating B

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Available Now · Unfurnished · Total refurbishment incl kitchen & bathroom ·

2 double bedrooms · Opposite Henrietta Gardens · New carpets and flooring throughout ·

Suitable Professionals · Council Tax Band C ·

EPC Rating E

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Available now · Three double bedrooms · Total refurbishment throughout incl kitchen & bathroom · Nearly 1,000 sq.ft · Spacious Living room · New carpets and flooring throughout · Council Tax Band C · EPC Rating D

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FULLY FURNISHED · Two double bedrooms · Two bathrooms · Stunning individual decor · NO PETS · Gas Central Heating · NO

STUDENTS · Council Tax Band TBC ·

EPC Rating C

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Furnished · Highly recommended · Ground floor one bedroom · NO STUDENTS - Post Grads considered · Period features · Central zone parking permit · Council Tax Band B ·

EPC Rating E

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Available Now · Two double bedrooms · Fully furnished to a high standard · Gas Central Heating · Upvc double glazing · Garage & allocated parking · Open plan living/kitchen space · Includes broadband & tv licence · Council Tax Band C · EPC Rating D

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Available March 2023 · Minimum 12 month tenancy · Two double bedrooms · New kitchen & bathroom · Gas Central Heating ·

Study/Dining Room/Bedroom 3 · STRICTLY NO STUDENTS · Council Tax Band D · EPC Rating C (73)