MHS Athletics Brand Guide

BRANDGUI DE

THEMI DDLETON CARDI NAL A t Mi d d l e t o n , web e l i e v eo u r A t h l e t i c sa n dA c t i v i t i e sp r o g r a msa r ee s s e n t i a l c o mp o n e n t so f awe l l r o u n d e d , e d u c a t i o n a l e x p e r i e n c e .

Mo r et h a nj u s t c o mp e t i t i o n , o u r p r o g r a mss t r i v et oc r e a t es i g n i fi c a n t a n dl a s t i n ge x p e r i e n c e sf o r e v e r ys t u d e n t e x p e r i e n c e st h a t h e l pb u i l dc h a mp i o n so nt h efi e l d , i nt h ec l a s s r o o m, a n dwi t h i nt h eb r o a d e r Mi d d l e t o n C r o s sP l a i n sc o mmu n i t y .

A t t h eh e a r t o f t h i smi s s i o ni so u r i c o n i cC a r d i n a l H e a dl o g oap o we r f u l s y mb o l o f p r i d e , u n i t y , a n de x c e l l e n c e .

I t r e p r e s e n t s n o t j u s t o u r c h a mp i o n s h i pa s p i r a t i o n s , b u t t h es h a r e di d e n t i t yo f t woc o mmu n i t i e sc o mi n gt o g e t h e r u n d e r o n eb a n n e r .

F o r s t u d e n t s , f a mi l i e s , a n dc o mmu n i t yme mb e r sa l i k e , i t o ffe r sap l a c et ob e l o n ga sC a r d i n a l s .

O v e r t h ey e a r s , t h eMi d d l e t o nA t h l e t i c sa n dA c t i v i t i e sD e p a r t me n t h a sg r o wni n t oo n eo f Wi s c o n s i n ’ sp r e mi e r h i g hs c h o o l p r o g r a ms .

We ’ v ec u l t i v a t e di n t e n s ec o n f e r e n c ea n ds t a t e wi d er i v a l r i e s , f u e l e de x c i t e me n t a n ds c h o o l s p i r i t , a n de a r n e da r e p u t a t i o nf o r e x c e l l e n c et h a t r e s o n a t e sa c r o s st h es t a t e .

T h eC a r d i n a l l o g oh a sb e c o meab e a c o no f p u r p o s ea n dp r i d es h i n i n g b r i g h t l ya c r o s sWi s c o n s i na sas y mb o l o f wh a t e d u c a t i o n b a s e da t h l e t i c sa n da c t i v i t i e sc a nt r u l yb e .

Wi t ho u r C a r d i n a l l e a d i n gt h ewa y , wewi l l c o n t i n u eb u i l d i n gc h a mp i o n s h i pl e v e l p r o g r a msa n dd e v e l o p i n gh i g h q u a l i t yy o u n g a d u l t s .

T o g e t h e r , wewi l l c r e a t eme a n i n g f u l e x p e r i e n c e sf o r e v e r ys t u d e n t a n dh e l pt h e mb u i l dal i f e l o n gc o n n e c t i o nt o s o me t h i n gf a n t a s t i ca n db i g g e r t h a nt h e ms e l v e s .

O n c eaC a r d i n a l , a l wa y saC a r d i n a l .

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COLORS A t Mi d d l e t o n , n o t o n l yd o e so u r C a r d i n a l s e r v ea so u r b e a c o n , b u t o u r c o l o r sd e t a i l wh owea r ea n dt e l l o u r s t o r y .

pri marycolor:team cri mson We a r i n gc r i ms o nr e p r e s e n t so u r p a s s i o n , c o u r a g e , a n dt h ed e t e r mi n a t i o nt or i s et oe v e r yc h a l l e n g e

secondarycolors:black&whi te B l a c kr e fl e c t ss t r e n g t h , r e s i l i e n c e , a n dt h eu n i t yt h a t h o l d so u r c o mmu n i t yt o g e t h e r Wh i t er e p r e s e n t si n t e g r i t y , r e s p e c t , a n dt h ep u r s u i t o f k n o wl e d g ewi t hh o n e s t ya n dp a s s i o n T o g e t h e r , t h e s ec o l o r sr e mi n du st h a t wea r emo r et h a ni n d i v i d u a l s .

Wea r eac o mmu n i t yd r i v e nb yp u r p o s e , p r i d e , a n dt h e b e l i e f t h a t t o g e t h e r wec a na c h i e v ea n y t h i n g .Wea r eC A R D I N A L S !

U s eo f t h e s ec o l o r smu s t b ec o n s i s t e n t .

R e f e r r i n gt oP a n t o n e , C MY K , R G Ba n dH e xv a l u e swi l l e l i mi n a t et h eg u e s s wo r k .

A n ya l t e r n a t ec o l o r st h a t wi s ht ob eu s e dmu s t b ea p p r o v e db yt h eA t h l e t i cO ffic ep r i o r t oo r d e r i n ga n yj e r s e y s , e q u i p me n t , o r a p p a r e l .

P MSa n dC MY Ka r eu s e de x c l u s i v e l yf o r p r i n t wh i l eR G Ba n dH e xv a l u e sa r eu s e df o r d i g i t a l a p p l i c a t i o n s .

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P a n t o n e2 0 2 C MY K3 0 , 9 5 , 7 5 , 3 0 R G B1 3 8 , 3 6 , 5 0 H e x# 8 a 2 4 3 2

P a n t o n eB l a c k C MY K0 , 0 , 0 , 0 R G B0 , 0 , 0 , 0 H e x# 0 0 0 0 0 0

P a n t o n eWh i t e C MY K0 , 0 , 0 , 0 R G B2 5 5 , 2 5 5 , 2 5 5 H e x# ffffff

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fonts Wh i l eweo ffe r fl e x i b i l i t ywi t hf o n t c h o i c e sf o r a p p a r e l a n du n i f o r ms , wes t r o n g l ye n c o u r a g eu s i n go u r p r e f e r r e df o n t s .

C o n s i s t e n t l yu t i l i z i n gt h e s es p e c i fi cs t y l e sr e i n f o r c e st h eMi d d l e t o nb r a n da n dc r e a t e sau n i fi e dl o o ka c r o s sa l l p r o g r a ms .

T h ef o l l o wi n gf o n t sa r ee x a mp l e st h a t a r ep r e a p p r o v e db yMi d d l e t o nH i g hS c h o o l A t h l e t i c sf o r a p p a r e l , u n i f o r ms , a n d s o c i a l me d i ad e s i g n .

T h ep r e f e r r e ds c r i p t f o n t f o r MH SA t h l e t i c si sk n o wna sF e n wa yP a r kJ F .

T h i si st h es a mes c r i p t u s e da t B S N .

F o r b l o c kf o n t s weh a v ef o u r p r e f e r r e df o n t s : MH S( ab l o c kf o n t e x c l u s i v et oMi d d l e t o nH i g hS c h o o l ) , B S N5 1 5 , J e r s e yM5 4 , a n dF r e s h ma nN o r ma l .

A l l f o u r o ffe r ab l o c kd e s i g nt h a t i smo r eo f at r a d i t i o n a l l o o kf o r o u r u n i f o r msa n da p p a r e l .

T h e s ef o n t swi l l b es h a r e dwi t h o u r v e n d o r s .

P l e a s ed o u b l ec h e c ka l l d e s i g n swh e ni t c o me st of o n t u s a g eo nu n i f o r msa n da p p a r e l .

fenwayparkjf A B CD EFGH IJK L M N OPQR ST UVWXYZ abcdefghijklmnopqrstuvwxyz MHS A B C D E F G H IJ K L M N O P Q R S T U V W X Y Z

bsn 51 5 ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 m54 ABCDEFGHIJKLMNOPQRSTUVW XYZ 1234567890

freshman normal A B C D E FG H IJ K LM N O P Q R S T U V W X Y Z 123 4 5 6 78 9 0

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uni form andapparelgui deli nes MH SA t h l e t i c sp a r t n e r swi t hB S NS p o r t sf o r u n i f o r msa n da p p a r e l .A l l v a r s i t yp r o g r a msmu s t u t i l i z eB S NS p o r t sf o r t e a m s t o r e sa n du n i f o r md e s i g n .A l l u n i f o r md e s i g n smu s t b ea p p r o v e db yt h eA t h l e t i cD i r e c t o r , o r d e s i g n e e , b e f o r ep u r c h a s i n g u n i f o r ms .

I nt h er a r ec a s eB S Nc a n n o t p r o v i d ea d e q u a t eu n i f o r mst oas p e c i fi cs p o r t , t h eV a r s i t yH e a dC o a c ha n dA t h l e t i c D i r e c t o r wi l l wo r kt ofi n dav e n d o r t h a t c a np r o v i d et h eu n i f o r msn e e d e df o r t h es p e c i fi cp r o g r a m.

O u r B S NS p o r t sr e pi sJ u s t i nB a c h : J u s t i nB a c h B S NS p o r t s j b a c h @ b s n s p o r t s . c o m S o mea p p r o v e de x a mp l e so f u n i f o r msa n da p p a r e l a r es h o wnb e l o w.

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mi ddleton hi gh schoolathleti cdepartment Mi d d l e t o nH i g hS c h o o l 2 1 0 0B r i s t o l S t .

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