Sponsorship Packages
2023 | 2024
MIDDLETON-
MIDDLETON, WISCONSIN
CROSS PLAINS AREA SCHOOL DISTRICT
2023 | 2024 Sponsorship Media Kit
Middleton-Cross Plains Area School District
MCPASD has a long history of academic and athletic success at both the regional and national level.
FFOLLOWERS OLLOWERS
12 SCHOOL SITES 12 SCHOOL SITES 7,360 STUDENTS 7,360 STUDENTS 1,276 EMPLOYEES 1,276 EMPLOYEES
23,000
23,000 HOUSEHOLDS
HOUSEHOLDS 10K SOCIAL MEDIA 10K SOCIAL MEDIA
2023 | 2024 Sponsorship Media Kit
Middleton-Cross Plains Area School District
GROW YOUR BUSINESS
Gain brand awareness, target your demographic and reach your mass audience in one shot.
Effective. School sponsorships are a highly cost-effective way to market and raise brand awareness.
Positive brand image. Attitudes are more positive towards advertisers who take an interest in their community.
Straight-forward. You don’t have to launch anything new—bring everything great about your company to the forefront.
Targeted. Distribute your message district-wide.
Support public education. Your advertising money will: Aid in our district’s communications initiatives. Fund our efforts to recruit excellent staff and market our schools.
2023 | 2024 Sponsorship Media Kit
Middleton-Cross Plains Area School District
GROW YOUR BUSINESS
Parents show brand loyalty!
School districts can reach up to 8x as many families as the largest traditional media source.
75% of parents want brands to support schools and 64% will switch to brands that do.
77% of parents agree that they would be more likely to purchase from and support a company if they sponsored their children's school.
Sources: Turnkey Sports & Entertainment (2007), Event Marketing Institute, Smart Brief
2023 | 2024 Sponsorship Media Kit
Middleton-Cross Plains Area School District
MAGAZINE SPONSORSHIPS
Leverage your company’s credibility, boost recall, and drive action through an online advertisement in one of our two publications.
MCPASD Community Connection
Sent directly to over 23,000 homes
Back to School Magazine
Online Magazine sent virtually to over 7,000 families.
2023 | 2024 Sponsorship Media Kit
Middleton-Cross Plains Area School District
Print MagazineCommunity Connection
Logo Featured Back Cover|
$150 Half Page (horizontal) |
$1,500
DEADLINE TO COMMIT | May 3, 2024
2023 | 2024 Sponsorship Media Kit
Middleton-Cross Plains Area School District
ONLINE PUBLICATION
MCPASD BACK TO SCHOOL GUIDE
The MCPASD BACK TO SCHOOL Guide is sent to over 7,000 families in the Middleton-Cross Plains School District. This publication is sent via email before the first day of school and will be posted on our website for the entire 2023-2024 school year. The magazine is filled with important information families need to know for their student(s) first day back.
Deadline to commit | May 30, 2024
*Example of a quarter page*
Middleton-Cross Plains Area School District Rates
Presenting sponsor* (cover and additional full page):
$1,500
Logo Featured | $75
Quarter Page | $100
Half Page | $250
Full Page | $500
Two Full Pages (Side By Side) | $1000
*Example of presenting sponsor being featured on front page*
ONLINE PUBLICATION MCPASD BACK TO SCHOOL GUIDE 2023 | 2024 Sponsorship Media Kit
2023 | 2024 Sponsorship Media Kit
Middleton-Cross Plains Area School District
Rates
Annual sponsor
Logo on the cover and quarter-size ad in the magazine
Includes 10 newsletter publications
$900
Monthly Sponsor
One quarter-sized ad in the monthly newsletter
$100 per publication
*Example of logo size ad*
*Example of quarter size ad*
STAFF
LOGO
NEWSLETTER
2023 | 2024 Sponsorship Media Kit
Middleton-Cross Plains Area School District
NEW TEACHER INDUCTION
This is an opportunity for our district to set up our new educators for success by welcoming them into our community.
Not only are they
This is a great time for educators to learn about all the great things our community has to offer, including our outstanding local businesses.
Fast Facts:
We anticipate 150 attendees
All sponsors will be included on our MCPASD Sponsorship webpage which is available to our community year round
2023 | 2024 Sponsorship Media Kit
Middleton-Cross Plains Area School District
NEW TEACHER INDUCTION
Rates
Snackle Box Sponsor | $1,000
Lunch Sponsor | $500
Snack Sponsor | $100
Additional Suggestions Welcome |
Example: Sponsor provided swag bags
DEADLINE TO COMMIT | June 14, 2024
2023 | 2024 Sponsorship Media Kit
Middleton-Cross Plains Area School District
NEW TEACHER INDUCTION - SNACKLE BOX
Description
A "snackle" box is a rif on the term tackle box and is a fun way to provide snacks for our attendees in a DIY way!
Sponsor logo sticker placed on each snack box
Prominent thank you sign on the snack box table
Space available for flyers/business cards as well
*Attendees are welcome to keep their branded boxes to take home*
Middleton-Cross Plains Area School District
Description
Provide a monetary donation towards a delicious lunch for our attendees
Prominent thank you sign with sponsor logo on all serving lunch tables
NEW TEACHER INDUCTION - LUNCH SPONSOR
2023 | 2024 Sponsorship Media Kit
2023 | 2024 Sponsorship Media Kit
Middleton-Cross Plains Area School District
NEW TEACHER INDUCTION - SNACK SPONSOR
Description
Provide a monetary donation towards tasty snacks that will be available for attendees to place in their "snackle" box
Thank you sign with the sponsor logo on the snack table
CONTACTS 2023 | 2024 Sponsorship Media Kit Middleton-Cross Plains Area School District Shannon Valladolid Director of Information and Public Relations 608.829.9014 svalladolid@mcpasd.k12.wi.us Rebecca Bailey Public Relations Specialist 608.829.9046 rbailey@mcpasd.k12.wi.us
