Digital Impact

Institute for Pain Research & Care Digital Impact

Each year, the Institute for Pain Research & Care and National Pain Centre each see nearly 30,000 hits, respectively, and nearly 80,000 page views on their websites. One of the Institute’s goals for 2022/2023 is to build our digital presence by increasing our digital marketing efforts. It is our objective to see these numbers rise by at least 25%, as well as to improve our organic search ranking

In 2021, the Institute was one of 1,399 organizations and individuals to take part in the National Pain Awareness Week #PrioritizePain social media campaign. One of the aims of the campaign was to promote the hashtag #PrioritizePain to increase awareness around the gaps in the diagnoses, treatments and addressing the unmet needs of those living with pain. The campaign saw 8.9 million impressions and had a reach of 2.7 million.

29,500+

visitors to both the Institute for Pain Research & Care websites

WEBSITE & SOCIAL MEDIA METRICS

77,206

page views

835

followers on Social Media channels

10,000+

impressions on Twitter.