Monadnock Voices: Adam Berube and Armando Rangel

KEENE

What brought you to the Monadnock Region?

Adam originally grew up in Connecticut but came to Keene to attend Keene State College. After graduating in 2007, he moved out to Orange County, California, which is where we met. In 2010, we decided to move back to Keene together. Adam had always loved the area — his grandparents lived in Rindge, so he spent a lot of time here growing up. And we both felt really drawn to the sense of community and the charm of the Monadnock Region.

Why did you decide to open a restaurant here?

We decided to start our business here because we care deeply about downtown Keene. Adam worked at Fireworks for the first eight years it was open, and after it closed during the pandemic, we saw an opportunity to bring something new to the space while continuing to contribute to the growth and vibrancy of downtown. This community really shows up for small businesses, and that inspired us to invest in it.

When we were launching our first restaurant, the support we received — from other business owners, friends and people in the community — was incredible. Having people we trust in our corner, many of whom are also local entrepreneurs, made a huge difference. There’s a spirit of collaboration and encouragement that you really feel here. We’ve opened three restaurants in Keene, and we’ve found the process of working with the city to be straightforward and supportive. There’s definitely an energy here that’s open to new ideas. People in this community are excited to support local ventures, especially ones that bring something fresh and positive.

What do you feel has been your best accomplishment so far?

We’re most proud of being able to employ nearly 100 people over the past three years. Being able to contribute to the local economy, offer jobs and build a work culture that values creativity, teamwork and mutual respect — it’s incredibly fulfilling.

What advice would you give to other entrepreneurs who might be considering opening a business in the area?

Our advice for anyone thinking about starting a business here: Build relationships. Get to know your neighbors, other business owners and the nonprofits doing amazing work in the region. It’s not just good for business; it makes this whole experience so much more meaningful.