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These are my Stories

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These are my Stories

COPYRIGHT © 2021 MEIJIE (MAGGIE) CHEN All rights reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without permission from copyright holder.

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This is my Concept H OW M Y S T O RY G O E S A story is the memory of history and is based on the memory of their own creation. Stories spread cultural traditions and values and guide the different characteristics and forms of society. Therefore, I want to express my work in the form of telling stories, so that everyone can understand my story.

My story is full of my reverence for nature and appreciation for humanity.

In different projects, each element is derived from my personal experience, my emotions, my personality, and my thoughts. My experience was full of ups and downs, and I had doubts during the process, but I fi nally found the solution after continuous explorations and attempts. My story shape a broad and comfortable environment to immerse yourself in.

I hope my story can touch everyone and resonate with you.

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THESE ARE MY STORIES MAGGIE CHEN, BFA

Table of Contents 8

STORY NUMBER №1

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STORY NUMBER №2

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STORY NUMBER №3

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STO RY N U M B E R №4

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STORY NUMBER №5

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STORY NUMBER №6

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STORY NUMBER №7

Wine Tells the Story of Life

The Greatest Flight

A Story of a Brave Woman

The Magic of Visualized Taste

The Science of Purification

The Costume of Weed

Tea is Liquid Wisdom

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STORY NUMBER №1

Wine Tells the Story of Life P RO J E C T

PLOT

Flowers Wine

This project is to create a new version of brand and packaging identity for a winery called Flowers, and make

COU RSE

the brand and making it more extraordinary, magnifi cent,

Packaging Design 4

and classier in the marketplace. Even though they have two different price ranges of wines, I want to be able to

I N S T RU C T O R Thomas McNulty SEM ESTER Fall 2020

meet the different market needs.

NA R R AT I V E Flowers bring you a better understanding of nature and a taste of high quality. Their wine packaging with the forested dark glass bottle with garden print embodies the element of nature. The Flower wine label’s logo and year using the light green background highlight the differences of

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the vintage collection level of wine. In addition, this wine package also includes an engraved wooden box. The green color palette and organic fl ower illustration emboss the concept of Flowers: Organic, Elegant, and Expressive.

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OWERS

FL

OWERS

ER Y R D S & W

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OWERS

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R D S & W

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R D S & W

2018

flowers

Vineyards & Winer y

flowers Vineyards & Winery

2018

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POINT NOIR SONOMA COAST

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ER Y

FL

E

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VIN

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OWERS

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R D S & W

VIN

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ER Y

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FL

POINT NOIR SONOMA COAST

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Vi neyards & Winery

THESE ARE MY STORIES / WINE TELLS THE STORY OF LIFE

2018

Vineyards & Winery RO SE WINE SONOMA COAST ALC: 12.5% | VO L: 1.5L

ALC: 12.5% | VO L: 1.5L

ar d &

ne y

Vineyards & Winery

ROSE WINE SONOMA COAST ALC: 12.5% | VOL: 1.5 L

Vineyards & Wi nery ROSE WINE SONOMA COAST

ALC: 12.5% | VO L: 1.5L

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ER Y

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STORY NUMBER №2

The Greatest Flight P RO J E C T

PLOT

Eva Air Brand

The project is to redesign a more powerful brand identity based on the original airline’s corporate culture. Evergreen

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Airways Corporation (EVA AIR) is a Taiwanese international

Stradegy of Branding

airline. The new brand expresses a better business culture and emphasizes the characteristics of Taiwan. In addition,

I N S T RU C T O R Thomas McNulty SEM ESTER Fall 2020

it invokes the culture of fl ight services - the connection between the world and fl ying.

A P P ROAC H The refreshed identity of EVA AIR meets the future challenges of the competitive airline business and connects naturally with the audience. The inspiration for this logo design came from their original brand. The new logo allows people to

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think of the traditional EVA AIR logo and connect to the original brand. The identity guideline makes clients have a correct brand usage and display.

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STORY NUMBER №3

The Story of a Brave Woman P RO J E C T

PLOT

Film Festival

The purpose of this project is to build a complete visual system for the hypothetical fi lm festival of Jane Campion,

COU RSE

who is a famous female director from New Zealand.

Visual System 2

Her Films start from a female perspective and attach importance to the glamour of women with different

I N S T RU C T O R Hunter Wimmer

identities. Her emotional portrayal gives every character distinct personal characteristics.

SEM ESTER

N A R R AT I V E

Fall 2020

According to Jane Campion’s film, I created a concept for this event and aligned all works in the same aesthetic style. In addition, it strongly conveys the core idea of the fi lms and brings the female belief of unyielding fate to the audience through vision. Moreover, I

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made all colors, photography, and typeface as one to explore a woman’s passion.

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STO RY N U M B E R №4

The Magic of Visualized Taste P RO J E C T

PLOT

Cookbook

Imagine using the plate as a drawing board to create artistic cuisine that uses texture, color, shape, and structure

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of ingredients to balance sight and taste. Inspiration by

Typography 3

the Sea is a cookbook that teaches people how to plate.

There are three chapters of different marine organisms:

I N S T RU C T O R Ariel Grey SEM ESTER Spring 2019

Fish, Octopus, and Shellfi sh. Each chapter is devoted to a single style of plating.

N A R R AT I V E The concept of this project comes from the ocean. I selected beautiful photography of seafood to led the audience into a visual feast. As the pictures accompany each chapter, these beautiful pictures help people think about the elements

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of a plate and how to present them.

Moreover, the Minimalism style highlights the beauty of shape and form, to let the user experience purity and elegance.

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STORY NUMBER №5

The Science of Purification P RO J E C T

PLOT

Pure Air

In this project, I choose the respiratory system as my

COU RSE

worse and worse because of urbanization. Thus, turning

Visual System 1

on the air purifi er has become a standard habit in every

theme. And I fi nd that the air quality in our life is getting

family. Pure Air will be integrated with the product to help I N S T RU C T O R

people better understand the air quality of their lives and

John Nettleton

effectively solve breathing problems.

SEM ESTER Spring 2020

N A R R AT I V E Pure Air has a detailed application guide to help fi rst-time customers understand the functions and benefi ts of air purifiers without expertise. The logo design uses the product design element of the dot, simply connecting the product

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and logo together, and creating a more powerful brand identity. The gradation of turquoise gives people a relaxed and comfortable feeling.

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STORY NUMBER №6

The Costume of Weed P RO J E C T

PLOT

Good Stuf f

This is a group project that create four systems related to the cannabis industry while refl ecting different aspects of

COU RSE

cannabis usage. Good Stuff will be located in Portland, Los

Packaging Design 4

Angeles, and New York. With the legalization of cannabis, we think these cities would be a very profi table market.

I N S T RU C T O R Thomas McNulty

N A R R AT I V E

SEM ESTER

sells Recreational & Medicinal Cannabis,

Spring 2021

Hemp Based Art Supplies & Stationery,

Good Stuff is a hypothetical store that

Gardening & Nursery, and Hemp-Based Linens & Apparel. We see the problems that the industry is dealing with and we challenge them in search of a true cannabis experience. By dividing the MAGGIE CHEN, BFA

store into sections, we highlight the many ways cannabis can be integrated into our daily lives.

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Good Stuff retail store is pivotal in defi ning

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R ETA I L BR A N D

store into sections, we highlight the many ways cannabis can be integrated into our daily lives.

SU B - BR A N D

THESE ARE MY STORIES

REFORM: Hemp Based Linens & Apparel R&M : Recreational + Medicinal Cannabis GANJA GARDEN: Gardening & Nursey NEO: Hemp Based Art Supplies & Stationery

L OCAT ION 1. Portland, Oregon 2. Los Angeles, California

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3. Brooklyn, New York

PRODUCT HOME LINE WOMENS CLOTHES MENS CLOTHES UNISEX ACCESSORIES

R& M : Recreat iona l + Med icina l Cannabis

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R EFOR M : Hemp Based L i nens & Appa rel

PRODUCT SMOKABLES ACCESSORIES EDIBLES MEDICINAL

GA N JA GA R DE N : G a rden i ng & Nu rsey

PRODUCT GARDEN ACCESSORIES GROWING MATERIALS SAPLINGS HARVEST SUPPLIES

N EO : Hemp Based A r t Suppl ies & St at ioner y

PRODUCT PAPERS BRUSHES & TOOLS PAINTS BAGS & POUCHES

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7 6 5 4 3 2 1 THESE ARE MY STORIES

STORY NUMBER №7

Tea is Liquid Wisdom P RO J E C T

PLOT

Chinese Green Tea

Chinese tea culture refers to how Chinese tea is prepared.

The steps include preparing the tea set, making the tea,

COU RSE

and tasting the tea. Motion graphics with a Chinese flavor

Type in Motion

will give you a different experience and help people understand more about Chinese tea culture.

I N S T RU C T O R Penny Lorber

N A R R AT I V E How to brew Chinese Green Tea is based

SEM ESTER

on the Tang Dynasty of China. It simply

Spring 2021

introduces the methods and steps of making Chinese green tea. The illustration of Chinese architecture, dress, textile, tableware all come from Chinese history.

In addition, the background music is the tune of zheng, a traditional Chinese

MAGGIE CHEN, BFA

musical instrument, showing the artistic concept of high mountains and fl owing water, and the perfect combination of Chinese tea culture.

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THESE ARE MY STORIES MAGGIE CHEN, BFA

Thank you to my Family, Friends and Instructors.

T O M Y FA M I LY A N D F R I E N D S First of all, I would like to thank my Dad and Mom for their fi nancial and confi dence support, which enables me to focus on my study without any worries. And then, thank you to my most lovely friends who have given me a lot of encouragement and blessings in my life.

T O M Y I N S T RUC T OR S A N D C L A S S M AT E S Thank you to my instructors and my classmates who have worked closely with me every semester.

Because of your help, I learned a lot of professional knowledge and I got your valuable suggestions. I am especially grateful to Mary for her guidance and encouragement, which helped me to complete my portfolio successfully.

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CON TACT Maggie Chen 415-966-865 maggie-c7@outlook.com maggiechen.net

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I N S T RU C T O R Marry Scott COURSE BFA Senior Portfolio SCHOOL Academy of Art University School of Graphic Design PR I NTI NG & BI N DI NG blurb.com TY POGR APH Y Bembo by Monotype Corporation Idealist Serif by Nicky Laatz Proxima Nova by Adobe Fonts PHOTOGR A PH Y Unsplash.com Floral design by a.p. bio MAGGIE CHEN, BFA

Taiwan aborigines by Rich J Matheson Mia Yakel Photography S O F T WA R E Adobe Photoshop Adobe Illustrator Adobe InDesign

Website: maggiechen.net