GR 365 01_Chen_Eva Air Brand Guideline

UAL

IDENTITY STANDARDS MANUAL THE NEW CORPORATE DESIGN GUIDELINES FOR EVA AIR | DECEMBER 2020

Contents

Section 1 The EVA AIR Brand

Section 2 EVA AIR Brand Identity System

1.1 The EVA AIR Brand

07

1.2 Refresh Corporate Identity

08

1.3 New Brand

09

2.1 Overview

12

2.3 Logo Clear Space

14

2.4 Logo Scale

17

2.5 Primary Color

20

2.6 Gradiens

21

2.7 Seconary Color

22

2.8 Positive & Reverse

23

Reproduction 2.9 Prohibited Logo Treatment

26

2.10 Primary Typogranphy

30

2.11 Chinese Character

31

2.12 Seconary Typogranphy

31

2.13 Typogranphy Usage

32

2.14 Imagery

36

Section 3 Design Application

3.1 The Corporate Stationary

40

3.2 Aircraft Fleet

44

3.3 In Flight Seats

46

3.4 Flight Tickt

48

3.5 In Flight Applications

50

3.6 ID Lanyard

52

3.7 Luggage Tag

53

3.8 Digital Device Set

54

3.9 Advertising Billboard

56

3.10 VIP Credit Card

58

3.11 Souvernir Badge of Children

59

Section 1 The Eva Air Brand 1.1 The Eva Air Brand 1.2 Refresh Corporate Identity 1.3 New Brand

The Eva Air brand identity has been created to ensure that it is expressive of the brand and its value.

Page_ 7 _

The Eva Air Brand

The identity comprises a very simple kit of parts which used together carefully with the correct relationships that will form the distinctive visual expression of the Eva Air brand. Every detail of the Eva Air brand identity has been created to ensure that it is expressive of the brand and its values. The refreshed identity is designed to meet the future challenges of the competitive airline business and to connect naturally with the audience. Building on our strong heritage the refreshed identity provides a robust and flexible graphic platform, providing a simple, seamless, and consistent look and feel at all our stations around the world. 該標識由一套非常簡單嘅部件組成，並結合正確嘅關係，形成長榮航空品牌獨特嘅視覺表現。 長榮航空品牌標識嘅每一個細節都係為咗確保能夠表達品牌及其價值。 全新嘅身份設計係 為咗迎接未來競爭激烈嘅航空業務嘅挑戰，並與觀眾自然地建立聯繫。 基於我哋強大嘅傳 統，新身份提供咗一個強大和靈活嘅圖形平台，提供了一個簡單，無縫，一致嘅外觀同感覺， 喺我哋嘅世界各地嘅車站。

The EVA AIR Brand

1.2_Refreshed Corporate Identity

Since 1989-2019: The name “EVA” was taken from two letters of “Evergreen” and the first letter of “Airways.” The airline used the logo of its parent company, using green with orange trim. The Eva Air Logo comprises two elements, the logo symbol and logo type.

The Logo Symbol is a powerful image evoking the culture of flight services - the connection between the world and the flying. 自1989-2019年 該標識由一套非常簡單嘅部件組成，並結合正確嘅關係，形成長榮航空品牌獨特嘅視覺表現。 長榮航空品牌標識嘅每一個細節都係為咗確保能夠表達品牌及其價值。 全新嘅身份設計係 為咗迎接未來競爭激烈嘅航空業務嘅挑戰，並與觀眾自然地建立聯繫。 基於我哋強大嘅傳 統，新身份提供咗一個強大和靈活嘅圖形平台，提供了一個簡單，無縫，一致嘅外觀同感覺，

Page_ 9 _

1.3_New Brand Identity

New Logo Identity: The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Univers 75 Black Oblique. Chinese characters also plays a important role in brand identity. In order to give local customers better recognition, Apple LiGothic has been chosen to compliment and balance perfectly with the logo symbol. 新徽標標識： 標誌類型是經過仔細選擇的，因為它的現代和精緻，高度易讀的風格，這已進一步加強了大寫 字母的使用。 字體為Univers 75黑色斜體。 漢字在品牌識別中也扮演著重要的角色。 為了 給當地客戶更好的認可度，選擇了Apple LiGothic與logo符號完美的互補與平衡。

Page_ 11 _

Section 2 EVA AIR Brand Identity System

2.1 Overview 2.2 Logo Clear Space 2.3 Logo Scale 2.4 Primary Color 2.5 Seconary Color 2.6 Gradiens 2.7 Positive & Reverse Reproduction 2.8 Prohibited Logo Treatment 2.9 Primary Typogranphy 2.10 Chinese Character 2.11 Seconary Typogranphy 2.12 Typogranphy Usage 2.13 Imagery

EVA AIR Brand Identity System

2.1_Overview

We’ve created building blocks for communicating Eva Air’s Brand Identity in a unified visual system we call the Brand Palette. Comprised of core elements including logo, color, type, and icons, as well as extended expressions including treatments, gradients, graphics, and textures, this wide range of tools is designed to be flexible and expandable — so you can use your creativity to innovate across all media. To effectively define the Eva Air brand experience, these core elements must be aligned across every touchpoint, from consumer to shareholder, from partner to employee.

SECTION OVERVIEW The following sections provide creative guidance on how to use the brand palette.

With a shared design sensibility we can use each element to elevate the Eva Air Brand in a way that is distinctive and at once immediately recognizable as Eva Air.

我們為長榮航空的品牌識別建立了一個統一的視覺系統，我們稱之為品牌調色板。 由核心 元素包括logo、顏色、類型和圖示，以及擴展的表達，包括處理、梯度、圖形和紋理，這個廣 泛的工具被設計成靈活和可擴展的-所以你可以使用你的創造力來創新跨所有媒體。 為了 有效地定義長榮航空的品牌體驗，這些核心要素必須在每個接觸點上保持一致，從消費者 到股東，從合作夥伴到員工。 部分概述： 以下部分提供了如何使用品牌調色板的創造性指導。 基於共同的設計敏感性，我們可以 利用每一個元素來提升長榮航空的品牌，以一種獨特的方式，並立即被識別為長榮航空。

Page_ 13 _

Logo

Colors

Typography

Typography 長榮航空 Savety 安全 High-Tech 科技 Gradient

Imagery

It is important to keep corporate marks clear of any other graphic elements.

Page_ 15 _

Logo Clearspace

It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way. 重要的是要使公司標識與其他圖形元素保持清晰。 為了規範這一點，在公司商標周圍設立了 一個禁區。 此隔離區指示任何其他圖形元素或消息可放置的距離標記最近的位置。 標誌本 身和我們的公司名稱-他們有一個固定的關係，不應該以任何方式改變。

EVA AIR Brand Identity System

2.2_Logo Clearspace

Horizontal Version (Preferred)

x

x

x

x

Vertical Version

x

x

x

x

Definition: Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation: To work out the Clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).

定義： 無論何時使用標誌，它應該被清晰的空間包圍，以確保其 可讀性和影響力。 任何圖形元素都不應侵入這個區域。

計算： 要計算出空白空間，取標誌的高度，並將其分成兩半。 （Clearspace = Height / 2）

Page_ 17 _

2.3_Logo Scale

Minimum Logo Sizes Horizontal Minimum Size (Print) : 10 mm Minimum Size (Digital) : 4.7 em 40 mm

30mm

20mm

9.5 em

7.1 em

4.7 em

Minimum Logo Sizes Vertical Minimum Size (Print) : 5 mm Minimum Size (Digital) : 1.2 em 17.5 mm

10 mm

5 mm

4.1 em

2.4 em

1.2 em

Minimum Logo Sizes Symbol Minimum Size (Print) :5mm Minimum Size (Digital) : 1.2 em 25 mm

20 mm

15 mm

5 mm

5.9 em

4.7 em

3.5 em

1.2 em

Minimum Size for Print The minimum allowable reproduction size for the logo, symbol and wordmark is based on the width in inches measured from the logo below.

Minimum Size for Digital The minimum allowable reproduction size for the logo, symbol and wordmark is based on the width in Exametre measured from the logo below.

列印的最小尺寸： 商標、符號和文字標誌的最小允許複製尺寸以下面標誌 的寬度（英寸）為基礎。

數位的最小尺寸： 徽標、符號和文字標誌的最小允許複製尺寸以以下徽標 測量的寬度為基準。

Color plays an important role in the EVA AIR corporate identity program.

Page_ 19 _

Color

The corporate logo is presented through the use of color as well as shape and form.

The two corporate colors are green and orange. It is a fresh and appealing blend of colors chosen for their strong combination - modern - safety - eco-friendly. The Colors have been selected according to international standards as shown below and are easily implemented. 公司的標誌通過顏色以及形狀和形式的使用來呈現。 公司的兩種顏色是綠色和橙色。 這 是一個新鮮和吸引人的混合顏色選擇他們強烈的結合-現代-安全-環保。 顏色是根據國際 標準選擇的，如下所示，很容易執行。

EVA AIR Brand Identity System

2.4_Primary Color

Primary Color

Primary Grayscale

Pantone :

2417 C

CMYK

:

C076 M002 Y068 K006

RGB

:

R041 G152 B105

Web :

#299869

Pantone :

7578 C

CMYK

:

C000 M067 Y089 K002

RGB

:

R237 G114 B049

Web :

#ED7231

Pantone :

NA

CMYK

:

C000 M0000 Y000 K000

RGB

:

R255 G255 B255

Web :

#FFFFFFFF

Pantone :

297 C

CMYK

:

C000 M020 Y100 K000

RGB

:

R000 G000 B000

Web :

#000000

Primary Color System: Color plays an important role in the Eva Air corporate identity program. The colors below are recommendations for various media. Consistent use of these colors will contribute to the cohesive and harmonious look of the Eva Air brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will always be consistent. 在長榮航空的企業形象設計中，色彩扮演著重要的角色。 下面的顏色是對各種媒體的推薦。 始終如一地使用這些顏色將有助於長榮航空品牌形象在所有相關媒體上的和諧統一。 在使用 公司顏色時，請與設計師或印表機聯繫，確保它們始終一致。

Explanation: The Eva Air Company has three official colors: Orange, green and black. These colors have become a recognizable identifier for the company. 長榮航空有三種官方顏色：橙色、綠色和黑色。這些顏 色已成為公司的可識別標識符。

Usage: Use them as the dominant color palette for all internal and external visual presentations of the company. 將它們用作公司所有內部和外部視覺演示的主要調色板。

Page_ 21 _

Logo Identity

2.5_Gradient Primary Color

45°

Primary Color

Using the Gradient Use our Virtual Green-Orange Gradient to evoke motion, vibrancy, and energy— signaling movement, ease, and connectivity. It may be used as a background fill or as a fill on iconography or text.

Only use process colors or color builds (RGB or CMYK depending on output space) of the corresponding spot colors when creating a Virtual Green gradient. Do not use spot colors. 漸變的使用： 使用我們虛擬的橙綠漸變來激發運動，活力，和能量信號運動，輕鬆和連接。 它可以用作 背景填充，也可以作為圖像或文本的填充。 在創建虛擬綠色漸變時，只使用相應專色的處理顏色或顏色構建（RGB或CMYK，取決於 輸出空間）。 不要使用專色。

EVA AIR Brand Identity System

2.6_Secondary Color

Pantone :

2039 C

CMYK

:

C000 M087 Y003 K000

RGB

:

R230 G056 B136

Web

:

#E63888

Pantone :

36 C

CMYK

:

C000 M022 Y083 K000

RGB

:

R255 G191 B063

Web

:

#FFBF3F

Pantone :

3590 C

CMYK :

C085 M066 Y000 K000

RGB

:

R060 G087 B161

Web

:

#3C57A1

Pantone :

632 C

CMYK

:

C087 M008 Y014 K007

RGB

:

R000 G147 B178

Web

:

#0093B2

100%

80%

60%

40%

20%

100%

80%

60%

40%

20%

100%

80%

60%

40%

20%

100%

80%

60%

40%

20%

Explanation: The Secondary colors are complementary to our

Usage: Use them to accent and support the primary color

official colors, but are not recognizable identifiers for Eva Air company. Secondary colors should be used sparingly.

palette.

詳情: 輔助顏色是我們官方顏色的補充，但不是 EVA AIR 公 司的可識別標識符。次要顏色應謹慎使用。

使用： 使用它們來強調和支援主調色板。

Page_ 23 _

2.7_Positive & Reverse Reproduction

Positive Reproduction

Two Colors Version

One Colors Version

Color

GRAYSCALE

Reverse Reproduction

Color: The color version of the logotype consists of EVA AIR primary Green and Eva Air primary Orange.

The visual identity for Eva Air in positive re-production is the color version. 顏色： 彩色版標識由長榮航空原色綠色和長榮航空原色橙色 組成。長榮航空在正片再生產中的視覺識別是彩色版。

Grayscale: When use of the color lock-ups is not possible, the grayscale version may be used.

灰階： 當無法使用顏色鎖定時，可以使用灰度版本。

The success of the EVA AIR identity system depends on all of us treating it with respect.

Page_ 25 _

Prohibited Logo Treatment

The success of the Eva Air identity system depends on all of us treating it with respect, using it consistently and never jeopardizing its integrity with hurried solutions. These examples illustrate unacceptable uses that should be avoided at all cost. 長榮航空身份系統的成功取決於我們所有人的尊重，始終如一地使用它，並且永遠不會通過 匆忙的解決方案損害其完整性。這些例子說明了應當不費時避免的不可接受的用途。

EVA AIR Brand Identity System

2.8_Prohibited Logo Treatment

1

4

2

3

5

6

DO NOT: 1. Make any alterations to the identity.

2. Use any other brand colors to the identity.

3. Outline the logo.

4. Set the identity at an angle.

5. Reposition, resize, separate or in any way change the components 6. Alter the Symbol.

禁止: 1. 對身份作任何更改。 2. 使用任何其他品牌顏色的身份。 3. 勾勒徽標。 4. 將標識設置為一定角度。 5. 重新置放、調整大小、分離或更改元件 6. 更改符號。

Page_ 27 _

1

4

2

3

5

6

DO NOT: 1. Add box ouside logo 2. Reproduce the logo with any colors other than those specified.

3. Add a drop shadow or effect to the identity.

4. Add any background 5. Alter the lock-up in any way.

6. Add any partern

禁止: 1. 添加框 ouside 徽標 2. 複製任何顏色的徽標, 而不是指定的。 3. 向標識添加投影或效果。 4. 添加任何背景 5. 以任何方式更改鎖定。 6. 添加任何部件

Typography plays important role in commun-ication an overall tone and quality.

Page_ 29 _

Typography

Typography plays an important role in communicating an overall tone and quality.

Careful use of typography reinforces our personality and ensures clarity and harmony in Eva Air communications. We have selected UNIVERS LT STD and APPLE LIGOTHIC, which helps inject energy and enthusiasm into the entire Eva Air communications, as the primary and secondary corporate typefaces. 排版在傳達整體語氣和品質方面起著重要作用。謹慎使用排版加強了我們的個性，確保了 EVA AIR 通信的清晰度和諧性。我們選擇了UNIVERS LT STD和蘋果LIGOTHIC，這有助於注入 能量和熱情，整個EVA AIR通信，作為主要和次要的公司字體。

EVA AIR Brand Identity System

2.9_Primary Typography

UNIVERS® 75 Black Oblique (perferred) :

TAKE FLIGHT OF INSPIRATION Bold:

Roman:

ABCDEFGHIJKLM

ABCDEFGHIJKLM

NOPQRSTUVWXYZ

NOPQRSTUVWXYZ

abcdefghijklm

abcdefghijklm

nopqrstuvwxyz

nopqrstuvwxyz

Typeface: The Univers® typeface family is one of the most prolific grotesque sans-serif typefaces of the century. Like Helvetica®, Univers is based on 1898‘s Akzidenz-Grotesk.

字體： Univers字體系列是本世紀最多產的無襯線字體之一。 和 Helvetica一樣，Univers基於1898年的Akzidenz-Grotesk 設計。

Typography

Page_ 31 _

2.10_Chinese Character

APPLE LIGOTHIC Medium (perferred) :

分享 世 界，比 翼 雙 飛 2.11_Secondary Typography

VITESSE Bold:

Roman:

ABCDEFGHIJKLM

A BCDEFGHIJKLM

NOPQRSTUVWXYZ

NOPQRSTU V W X YZ

abcdefghijklm

abcdefghijklm

nopqrstuvwxyz

nopqrstuvwxyz

Secondary Typograohy: The Secondary typography is complementary to our Primary typography, but are not recognizable identifiers for Eva Air company. Secondary typographyshould be used sparingly.

輔助字體： 輔助顏色是我們官方顏色的補充，但不是 EVA AIR 公司 的可識別標識符。次要顏色應謹慎使用。

EVA AIR Brand Identity System

2.12_Typography Usage

H1 Font size: 40 pt Leading: 48 pt Tracking: 0

H2 Font size: 30 pt Leading: 36 pt Tracking: 0

H3 Font size: 30 pt Leading: 36 pt Tracking: 0

HEADLINE 1 65 Bold Oblique HEADLINE 2 65 Bold

HEADLINE 3 65 Bold Typography usage: Use typography to present your design and content as clearly and efficiently as possible. Our type scale includes a range of contrasting styles that support the needs of our products and content.

Color Compliance: Use only the type and color recommendations here in order to achieve maximum contrast.

字型使用： 使用排版盡可能清晰有效地展示你的設計和內容。 我 們的類型規模包括一系列對比風格，支持我們的產品 和內容的需要。

顏色合規性： 使用排版盡可能清晰有效地展示你的設計和內容。 我們 的類型規模包括一系列對比風格，支持我們的產品和內 容的需要。

Page_ 33 _

H1 Font size: 40 pt Leading: 48 pt Tracking: 0

SUBHEAD

EVERGREEN AIRWAY TAKE FLIGHT OF INSPIRATION

Font size: 15 pt Leading: 18 pt Tracking: 60

BODY COPY Font size: 12 pt Leading: 18 pt Tracking: 0

Typography plays an important role in communicating an overall tone and quality.

Careful use of typography reinforces our personality and ensures clarity and harmony in EVA AIR communications. We have selected UNIVERS LT STD and APPLE LIGOTHIC, which helps inject energy and enthusiasm into the entire EVA AIR communications, as the primary and secondary corporate typefaces.

This page shows preferred color use for dark backgrounds. 這個頁面顯示了黑色背景的首選顏色。

EVA AIR has own photography and maintain an extensive image library.

Page_ 35 _

Imagery

Eva Air has own photography and maintain an extensive image library. We employ different cameras, lighting, and lenses to shoot amazing tourist sights to create a true sense of place, and depict real-life interaction between people and the world. 長榮航空有自己的攝影和維護廣泛的圖片庫。 我們使用不同的相機、燈光和鏡頭拍攝令 人驚歎的旅遊景點，創造一個真正的地方感，並描繪現實生活中的人與世界之間的互動。

EVA AIR Brand Identity System

2.13_ Imagery

Page_ 37 _

Imagery: To extend our brand identity into still photography, video, and motion graphics, consistency is key. By maintaining the same approach to color, lighting, mood, and realistic subject matter, we can support Eva Air’s brand and create an immediately recognizable look for imagery of Eva Air.

圖像： 為了將我們的品牌形象擴展到靜態攝影、視頻和動態 圖形，一致性是關鍵。 通過保持對顏色、燈光、情緒 和現實主題相同的方法，我們可以支援長榮航空的品 牌，併為長榮航空的圖像創建一個立即可識別的外觀。

Section 3 Application 3.1 The Corporate Stationary 3.2 Aircraft Fleet 3.3 In Flight Seats 3.4 Flight Tickt 3.5 In Flight Applications 3.6 ID Lanyard 3.7 Luggage Tag 3.8 Digital Device Set 3.9 Advertising Billboard 3.10 VIP Credit Card 3.11 Souvernir Badge of Children

Design Applications

3.1_The Corporate Stationery

The Corporate Stationery

企業文具

Explanation: This shows the approved layouts with the primary elements of the Eva Air stationery system for the front side of the letterheads.

詳情: 這顯示了批准佈局的主要元素長榮航空文具系統的正 面的信頭。

Page_ 41 _

The Company Business Cards

公司名片

Explanation: This shows the approved layouts with the primary elements of the Eva Air stationery system for business cards.

詳情: 這顯示了批准佈局的主要元素長榮航空文具系統的正 面的信頭。

Design Applications

3.1_The Corporate Stationery 8.5 IN

11 IN

The Company Letterhead

公司信紙

Explanation: This shows the approved layouts with the primary elements of the Eva Air stationery system for the front of the letterheads.The letterhead will be used for all official communication that is going out of Eva Air company.

詳情: 這顯示了已批准的佈局，其中具有長榮航空信紙系統 的主要元素，用於信頭的正面。 信頭將用於EVA AIR 公司的所有官方通信。

Page_ 43 _

1408 California Street

4.125 IN

9.5 IN

The Company Envelope

公司信封

詳情: Explanation: This shows the approved layout with the primary elements 這顯示了已批准的佈局，其中包含信封的長榮航空 信紙系統的主要元素。 of the Eva Air stationery system for envelopes.

Design Applications

3.2_Aircraft Fleet

The Eva Air Fleet

長榮航空

Explanation: The new airplane features our new Eva Air emblem on the tail and our updated wordmark on the plane body along with our updated color palette.

詳情: 這架新飛機的尾部有我們的新長榮航空的標誌，機身上 有我們更新的文字標記和我們更新的調色板。

Page_ 45 _

Design Applications

3.3_In Flight Seats

Eva Air Economy Class Seat

長榮航空經濟艙座位

Explanation: Eva Air Economy Class Seat updated new Logo Identity and updated Primary color palette.

詳情: 經濟艙座位更新了新的徽標標識並更新了主要調色板。

Page_ 47 _

Eva Air Business Class Seat

長榮航空商務等艙座位

Explanation: Eva Air First Class Seat updated new Logo Identity and updated Secondary color palette.

詳情: 商務艙機座位更新了新的徽標標識和主要調色板。

Design Applications

3.4_Flight Tickets

Eva Air Economy Class Ticket

長榮航空經濟艙機票

Explanation: Eva Air Economy Class Ticket updated new Logo Identity and updated Primary color palette.

詳情: 經濟艙機票更新了新的徽標標識並更新了主要調色板。

Page_ 49 _

Eva Air First Class Ticket

長榮航空頭等艙機票

Explanation: Eva Air First Class Ticket updated new Logo Identity and updated Secondary color palette.

詳情: 頭等艙機票更新了新的徽標標識並更新了主要調色板。

Design Applications

3.5_In Flight Applications

The Eva Air In Flight Item

長榮航空機內用品

Explanation: Eva Air in-flight items including a pillow, catering containers, napkin, etc. The items printed with our new taiwan map pattern with tone on tone blue from the updated color palette. All of them feature our updated logo reverse in color background.

詳情: 長榮航空的機上用品包括枕頭、餐盒、餐巾紙等。 從 更新後的調色板上印上我們的新臺灣地圖圖案的物 件。 所有這些都有我們更新的標誌反轉的顏色背景。

Page_ 51 _

Design Applications

3.6_Employee ID

The Eva Air Employee ID

長榮航空員工證

Explanation: The Eva Air Employee ID Card and lanyard printed with our new Logo Identity in gradient colors. The item will be only available for the crew.

詳情: 長榮航空職員身分證及系帶以漸變色印上新標誌身份。 該物品將只對工作人員開放。

Page_ 53 _

3.7_Luggage Tag

The Eva Air Luggage Tag

長榮航空行李牌

Explanation: The Eva Air luggage tag printed with our new Taiwan graphic. The item will be available for purchase to our customers. The VIP passengers will receive the item free of charge depending on the flight.

詳情: 長榮航空的行李標籤印著我們的新台灣圖案。 該專案將 供我們的客戶購買。 根據航班的不同，VIP乘客將免費獲 得該物品。

Design Applications

3.8_Digital Device Set

Digital Device Set

電子設備

Explanation: The Eva Air website features our new showcasing the new modern look. The welcome page with a bold big banner simply displays the most updated news/ promotions. The Eva Air mobile app features our new color palette and icon. It will be easier to help passengers to check-in.

詳情: 長榮航空網站以我們全新的現代外觀展示功能。帶粗體 大橫幅的歡迎頁面僅顯示最新的新聞/促銷。長榮航空 移動應用程序採用我們新的調色板和圖示。幫助乘客辦 理登機手續將更加容易。

Page_ 55 _

Design Applications

3.9_Advertising

The Eva Air Advertising Billboard

長榮航空廣告牌

Explanation: The Eva Air advertising billboard showcases the photography in our graphics gradient color. Also, the bold typeface displays the most updated promotions.

詳情: 長榮航空廣告牌展示了我們的圖形漸變顏色的攝影作 品。此外，粗體字體顯示最新的新聞/促銷。

Page_ 57 _

The Eva Air Advertising Billboard

長榮航空廣告牌

Explanation: The billboard displays the updated brand logo reverse out in the color background. The promotion tagline uses a white Univers typeface with bold weight reverse out in the color background and photography.

詳情: 廣告牌在顏色背景中顯示更新的品牌徽標反轉。促銷 標語使用白色 Univers 字體，在顏色背景和攝影中以 粗體粗體反轉。

Design Applications

3.10_VIP Credit Card

The Vip Credit Card

長榮航空行李牌

Explanation: The VIP Credit Card printed with our Taiwan graphic and updated Logo Identity. The item only receive for VIP passengers.

詳情: VIP信用卡印有我們的臺灣圖形和更新的標誌身份。 物品只接收貴賓乘客。

Page_ 59 _

3.11_Souvenir Badge of Children

The Souvenir Badge of Kids

長榮航空兒童徽章

Explanation: The Souvenir Badge printed with our Taiwanese graphic. The item will be available for purchase to our customers. The VIP passengers will receive the item free of charge depending on the flight.

詳情: 兒童紀念徽章印有我們的臺灣圖形。該商品可供我們的 客戶購買。14歲以下兒童乘客將免費收到物品，具體取決 於航班。

Page_ 61 _

TYPEFACE Univers LT Std Apple Gothic Vitness SOFTWARE InDesign, Illustrator, Photoshop DESIGNER: Maggie Chen CONTACT: maggie-c7@outlook.com

Š 2020 EVA AIR and/or its affiliates. All rights reserved.