Social advertising platform fact sheet

McGrath Social Advertising Platform

How do I advertise in social?

Yourself

Agency

McGrath Social Ad Platform

Monthly Fee

$0

$200+

$50

Monthly Advertising Spend

You determine

$100+ you determine limit

$100, $200, $450 or $950

How

Facebook Ads Manager linked to your FB page – you create campaigns yourself

Pay an agency to do content and advertising (promoting posts) or just advertising (strategic brand and lead gen campaigns)

Pick your monthly spend level, get strategic brand and lead gen campaigns, and live results via the dashboard

Who

Digitally savvy people who have the time to do it and want a simple solution with no/expensive lead gen

Happy to pay extra to be totally hands-off with better results

Want to be mostly hands-off with better results, but pay minimal fees for it

Payment

Up front – credit card

Up front on arrangement

Up front – credit card

Commitment

No commitment

3-6 months minimum

6 month minimum

Why advertise with McGrath Social Ad Platform?

•

Do you want us to create, test, optimise and run the most effective advertising campaigns on both Facebook and Instagram for you?

•

Do you want access to a live dashboard displaying all your advertising campaigns (agent and property) and the results in one place?

•

Do you want leads from Facebook and Instagram sent direct to your email in real time?

•

Do you want to get the benefits and support of an agency without the costs usually associated?

•

Do you want to avoid the time, effort and risk of sub-optimal results from doing your own social advertising, for only $50 a month?

Ad Products Overview

AGENT Support Agent’s brand awareness within their community

PROPERTY (LISTING) Drive website traffic to individual listings

AGENCY Drive local awareness of individual agencies

Ad Format: Local awareness optimised for reach and frequency

Ad Format: Click to website optimised for traffic

Ad Format: Local awareness optimised for reach and frequency

Product: Managed Service.

Minimum 6-month commitment.

Fees paid monthly in advance on the agent’s credit card.

Product: Integrated technology.

Agent must be signed up to the platform to run campaigns.

Fee paid by vendor.

Product: Managed Service.

Fees paid monthly in advance on the office credit card.

Includes: ● Expert consultation ● Monthly campaign ● A/B Testing ● 24/7 reporting ● Check-in calls ● Helpdesk

Includes: ● Testing ● 24/7 Reporting ● Helpdesk

Includes: ● Expert consultation ● Monthly campaign ● A/B Testing ● 24/7 reporting ● Check-in calls ● Helpdesk

Agent Product AGENT OBJECTIVE

Support the awareness of each individual Agent and drive leads

AWARENESS:

APPROACH

Full funnel approach, beginning with Local Awareness until custom audience is built and then flipped to Lead Generation.

Local awareness campaigns for REACH AND FREQUENCY

AUDIENCES

Broad demographic and radius targeting, website retargeting, lookalike and custom audiences.

OUTCOME

Increased Agent Awareness. Increased Agency Awareness. Top of mind recall for existing and potential clients. Leads.

MEASUREMENT

Reach, frequency and Leads

3-4 months

INTENT: Lead campaigns for LEADS Ongoing

$150/month $250/month $500/month $1000/month

- avg.

- avg.

- avg.

- avg.

monthly monthly monthly monthly

impressions impressions impressions impressions

= 17,000 = 34,100 = 76,900 = 162,300

Agent ads

Property (Listings) Product PROPERTY (LISTINGS) OBJECTIVE

Drive website traffic to each individual listings page.

APPROACH

A campaign will be created for each individual listing to highly targeted audiences to drive highintent traffic to the listing page.

AUDIENCES

Custom audience targeting, radius and demographic targeting.

OUTCOME

High quality website traffic to drive leads.

MEASUREMENT

Reach, frequency, website sessions.

$250 campaign - avg. impressions = 34,100 $500 campaign - avg. impressions = 76,900 $1000 campaign - avg. impressions = 162,300

Agency Product AGENCY OBJECTIVE

Increase awareness of local agencies to improve consideration

APPROACH

Local awareness campaigns run for each agency location with click to call capabilities

AUDIENCES

Broad demographic targeting within the service area of the agency

OUTCOME

Top of mind recall of local audiences.

Inbound phone calls

MEASUREMENT

Reach and frequency.

Investment $450 per month