Property Management Listing Kit - 1

The McGrath Advantage

“When I set up the company I had a few things that had to be delivered. The first was I wanted to have the best real estate company on the planet. It seemed crazy to aim for anything else. The best people, marketing, resources and Clients. Next I wanted to make a serious difference, to change the way real estate is bought and sold so Customers could trust their agents and enjoy the process. And finally, I mandated that excellence and integrity would never be compromised under any circumstance. Well, there was one more thing. We had to achieve results for our Clients that were without doubt the best they could achieve. I love coming to work every day.�

John McGrath Founder and Executive Director McGrath Estate Agents

9 reasons = your peace of mind DNA

expectextraordinary

People

It’s about trust, tenacity and teamwork.

Innovation is in our dna. There is no one size fits all approach. Your needs are unique, and our people will listen to you, and understand what you want to achieve so they can meet and exceed your goals.

The most important contribution to your result. All of the advantages we offer mean nothing unless you are in the hands of the best people. The way we see it, it’s about caring and going the extra mile for you. We expect extraordinary.

Database

Expertise

The most sought after black book in the country. The McGrath database lets you access the wealthiest markets in Australia, benefiting from over 20 years of building relationships and management channels.

Our unrivalled database maximises the initial rush of competition and delivers the highest returns for you.

We approach property management differently. Our unique property management structure allows for a more streamlined and successful management of your greatest asset, in turn maximising your investment potential. Why settle for anything less?

Results

Marketing Stand out from the crowd. Through constant innovation and attention to detail, our superior marketing guarantees your property will make an impact and secure you the best possible return on your investment.

It’s all about results. Our team are committed to going above and beyond, maximising your returns and minimising your risks. This is reflected in the results we achieve such as shorter days on market and higher quality tenants.

Community

Website See click traffic become foot traffic. With McGrath, not only will your property be showcased on Australia’s top real estate websites, it will also be viewed by the highest calibre of prospective tenants in Australia on mcgrath.com.au.

We set your property apart even further by offering prospective tenants 24 hour access through our online booking systems.

Real estate is about people. Across the board our agents support their local communities through contributing their time, resources and energies. We strive to make a positive impact.

Relationships Relationships are vital to business. We offer our clients the kind of relationship that lets them get on with their life knowing their most important asset is looked after.

Your Campaign

5 reasons to invest in marketing

Present your property in the best possible way

Attract quality tenants - more tenants equals higher price

Shorter time on market - speed

Stand out in a crowded market

An investment that delivers a higher price...ROI

professional photography Maximise your first impression

Professional retouching 8 layer process photography: To maximise the final appearance of your photographs, our professional team of photographers undertake processing techniques at an advanced level on each and every image they deliver.

Comprehensive post production process: Photographers work closely with the team of Photoshop experts who professionally colour correct and enhance every single image, resulting in a photography product that is second to none.

Final Image

Images prior to retouching process

marketing elements Copywriting

Just Listed

3

2

We work with you to identify the property’s key selling points, crafting the right words to complement your marketing material.

1

SUBURBVILLE 3 Campaign Street Ideally located within moments of all amenities and nestled within a small security block of only six, this to floor apartment is ideal for the first home buyer or the astute buyer.

• • • •

Small security block of only six Small security block of only six Small security block of only six Small security block of only six

John Smith New Business Manager T 02 9386 3333 M 0412 345 678 E johnsmith@mcgrath.com.au W mcgrath.com.au

Available Rentals 16 April 2013 Suburbville 3 Campaign Street For Lease:

Available:

$500pw

Now

On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north-facing block sloping to level waterfront lawns and slipway, this modern home is dedicated to stylish open.

View: Web ID: Contact:

Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/88888 John Smith 0412 345 678

Available Rental Booklet

Suburbville 3 Campaign Street For Lease:

Available:

$500pw

Now

On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north View: Web ID: Contact:

Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/88888 John Smith 0412 345 678

• Available at all of our office locations

Suburbville 3 Campaign Street For Lease:

Available:

$500pw

Now

On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north-facing block sloping to level waterfront lawns and slipway, this modern home is dedicated to stylish open.

View: Web ID: Contact:

Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/88888 John Smith 0412 345 678

• Handed out at every open for inspection

Suburbville 3 Campaign Street For Lease:

Available:

$500pw

Now

On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north View: Web ID: Contact:

• Maximum exposure for your property

Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/88888 John Smith 0412 345 678

Suburbville 3 Campaign Street For Lease:

Available:

$500pw

PROPERTY MANAGEMENT

Now

On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north-facing block sloping to level waterfront lawns and slipway, this modern home is dedicated to stylish open.

View: Web ID: Contact:

Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/88888 John Smith 0412 345 678

• Generated directly from McGrath’s unique technology platform

Suburbville 3 Campaign Street For Lease:

$500pw

Available:

Now

On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is

dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north PROPERTY MANAGEMENT View: Web ID: Contact:

Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/88888 John Smith 0412 345 678

191 New South Head Road Edgecliff NSW 2027

PROPERTY MANAGEMENT

For Lease

T 9386 3355

For Lease

Signboard • 24/7 advertisement for your property • Drive-by enquiry

Leased

9254 6382 mcgrath.com.au

9254 6382 mcgrath.com.au

welcome

A-Frame A double-sided welcome sign directing potential tenants to your property whilst conducting private and open homes.

internet

mcgrath.com.au The McGrath website receives over 366,000 visits each month, with over 13 million page views per year. Once on our site, an eBrochure will be automatically sent to all prospective tenants in our database of tens of thousands who are looking to lease a property matching your home’s criteria.

Online booking • Convenient 24/7 access to book a property inspection from a computer, tablet or smartphone • We can notify prospective tenants if the inspection time is changed or cancelled • We can send prospective tenants an instant confirmation of their booking • Inspection appointments can be cancelled or changed easily if the time is no longer suitable • We can send timely reminders about upcoming inspections – including online directions to the property’s location • If the property is leased before the inspection, we can let prospective tenants know immediately

internet realestate.com.au Highlight or Feature Property Status • 7.9x more views than a standard listing • 5.7x more enquiry than a standard listing • Over 3m unique page views each month • Around 66% of these users don’t visit domain.com.au • Average user visits 6.5 per month, spending around 9.5 minutes per session

domain.com.au Premium Plus Property Status • Prominent positioning above Priority Placement and under Top Spot • Taller advertisements and larger photos for your property in search results • No other advertisements on property details page

rent.com.au • Australia’s number one rental property website • Up to 55% of users don’t visit domain.com.au or realestate.com.au • Rental only website, focused on the needs of tenants and landlords • Millions of visitors every year

Our Approach

more tenants = higher price

McGrath Marketing Channels Standard Channels

+

McGrath Unique Channels

Tenant enquiries Inspections Interested parties Thorough application process

Optimum Result

Other Agency Marketing Channels Standard Channels

Tenant enquiries Inspections Interested parties Application process

Result

the mcgrath structure

new client consultant

marketing department

leasing consultant

senior portfolio manager

property manager

administration and accounts department

a conventional structure all property management duties

accounting duties (pay accounts etc.)

end of month close off and settlement run

repair and maintenance

property manager

administration

leasing

list new business

photographer

conduct open homes

marketing

tenant enquiry graph

Tenant Power

Activity

Property Owner Power

1

2

3

Time (Weeks)

Tenant Power

Property Owner Power

4

Buyer Behaviour Buyer Enquiry Buyer Enquiry Buyer Behaviour MarketSales Overview Analysis Comparable Comparable Sales Strategy

science of leasing - a proven process

Buyer Enquiry

Comparable Sales

Market Overview Styling

Detailing Detailing

Comparable Sales

Styling

Analysis Buyer Wave

Buyer Behaviour

Buyer Enquiry

Analysis

Strategy

+ Every possible tenant

Buyer Wave Buyer Wave

Styling

Emotionally In competition Media Open home Open home Competition connected Buyer Enquiry Comparable Sales Buyer Wave

Styling

Timing

MarketOverview Overview Market Market Overview overview Market Market Overview

Buyer Profile

Styling

Detailing

Leasing process

Buyer Wave

+

Sales Options

Buyer Profile

Media

Timing

PaperworkPaperwork

Success

+ Analysis Current competition Analysis Strategy Recent Analysis Strategy Competition Sales Options Analysis Strategy comparables Strategy Styling Detailing Media

Timing

Concerns

Open home

Concerns

ComparableSales Sales Comparable Tenant behaviour Comparable Sales Comparable Sales Competition

Buyer Profile

Concerns

+

Buyer Wave

Handled by Sales Options professional Buyer Behaviour negotiators

Buyer Behaviour

Buyer Enquiry Comparable Sales Competition Competition Sales Options Sales Options

Pricing

Concerns

+

+

Media

Buyer Profile Buyer Profile

Detailing

Buyer Profile Strategy

Concerns Concerns

Detailing Success Success

Market Overview The strategy

Buyer Behaviour

BuyerEnquiry Enquiry Buyer Buyer Enquiry Buyer Enquiry Tenant wave Buyer Wave

+

BuyerBehaviour Behaviour Buyer Buyer Behaviour Buyer Behaviour Pricing Success Buyer Profile

Timing

Media

Media

Paperwork

Open home

Styling Detailing Concerns Styling Styling Concerns We don’t believeDetailing our role is to lease your property. roleOptions is to deliver the best Detailing Competition Sales Timing Concerns StylingWe believe our Detailing Concerns possible price available in the current market and to do so in a short time frame, with minimal stress.

For this reason we believe in a process that we call the science of leasing.

Success Success Success Success

Styling

Detailing

our expertise

Buyer Wave

Market Overview

mpetition

mparable Sales

etailing

yer Wave

petition

Concerns

Buyer Profile Analysis

Success

Media

Open home

Strategy

Repairs and maintenance • A network of qualified tradespeople – quality workmanship with competitive rates Sales Options Paperwork • ComprehensiveTiming work orders and set expenditure limits, paid directly from

by McGrath Buyerincome Behaviour Buyer Enquiry your rental • Direct communication with you at all times • Comprehensive inspections with photos to keep you informed of all maintenance required now and in the future • Specialist team using industry best procedures, technology and systems • Insurance claims processed by McGrath Styling

Concerns

Rent collection, processing and accounting Success

• Direct debit rent payments and zero tolerance policy on arrears • Highly trained specialist Property Managers with comprehensive internal procedures and systems • Dedicated Trust Account Team Buyer Profile

Media

Open home

• Online Tenant Portal and Online Owners Portal • Email statements, itemised statements and end of financial year statements • All outgoings paid by McGrath Property Management • Payment cycle options - mid month and end of month

Sales Options

Timing

Paperwork

minimise risk and maximise returns Analysis

Strategy Strategy

Property inspections

yer Enquiry

Buyer Behaviour

• Comprehensive entry and exit reports with detailed descriptions and colour photographs

Buyer Behaviour

• Highly experienced team and specialised structure • Quality advice on maintenance and recommendations on how to add value Styling

Concerns

• Reports can be sent via email or post • Full colour Property Condition reports at regular intervals

Concerns

Success Success

Online Landlord and Tenant Portals Media

uyer Profile Media

Our Online Owner and Tenant Portals are accessible from our website and home allowOpen you, the property owner or tenant to; • Log into the portal via our company website using your secure username and password

Open home

• Access your property information 24 hours a day, 7 days a week • View important property data and financial data anytime • Download your statements and documents

es Options

Timing Timing

Paperwork

• Directly contact our business from the portal • Paperwork Recover your login details if you forget • Available on mobile devices

service offering Tenant Reference Check

✔

Employment / Credit

✔

National Tenancy Database

✔

Tenancy documents prepared and lodged

✔

Regular rental market reviews

✔

Online rental payment statements

✔

Routine inspections

✔

Detailed Property Condition Report and Photos

✔

Arranging check-in of the tenant at the start of the tenancy

✔

Managing the check-out process

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Smoke alarm compliance check

✔

Water compliance check

✔

Pool compliance check

✔

Cost effective repairs and maintenance

✔

Payment of outgoings / transfer of utilities

✔

Insurance claim processing

✔

Collection of rent and banking

✔

Receipting of rent

✔

Bi-monthly release of funds

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John McGrath Quarterly Market Review Report

✔

McGrath Property Management Newsletter

✔

Extended Services (upon request) Yearly Financial Statement Access to Depreciation Specialist for expert analysis Online Landlord Portal access Competitive Home Loan health check assessment Annual appraisal of your property

mcgrath.com.au