charmaine henrickson
welcome
the mcgrath difference
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A brand built on results and six star service
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Over 600* sales people in one networked team
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Over 270,000* registered buyers
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More records in more suburbs
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Award winning marketing
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The McGrath Magazine
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McGrath China Desk
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mcgrath.com.au
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Over 500,000 monthly visits to mcgrath.com.au
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McGrath Facebook reach of 1,777,400
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Leading auctioneers
* Subject to change
9 reasons
our dna
our database
our magazine
our website
our people
our expertise
expectextraordinary
our results
our community
our relationships
There are at least 9 good reasons to consider McGrath if you’re selling your home. Everything we do is aimed at achieving the best result possible for our valued Clients. We look forward to sharing our ideas with you on using these 9 advantages to sell your home at the best possible price.
john mcgrath
“When I set up the company I had a few things that had to be delivered. The first was I wanted to have the best real estate company on the planet. It seemed crazy to aim for anything else. The best people, marketing, resources and Clients. Next I wanted to make a serious difference, to change the way real estate is bought and sold so Customers could trust their agents and enjoy the process. And finally, I mandated that excellence and integrity would never be compromised under any circumstance. Well, there was one more thing, we had to achieve results for our Clients that were without doubt the best they could achieve. I love coming to work every day.�
John McGrath Founder and Executive Director McGrath Estate Agents
our core values
People Surrounding ourselves with only the best people
Transparency To always be transparent; if we think it, or feel it‌ we say it
Brand Faithful To adhere to the McGrath brand guidelines and values at all times
Fun Ensure we enjoy the journey together
Purpose Never forget the purpose of the venture and being 100% committed
Honesty and Integrity To always be honest and maintain our company’s integrity to ourselves, our team and the public as a whole
our offices
Townsville
Townsville
Rockhampton and Capricorn Coast Noosa
Rockhampton and Capricorn Coast
Gosford
Noosa
Buderim
Buderim Paddington Toowoomba
New Farm Surfers Paradise
D
Ascot Bulimba Wynnum/Manly
W
QLD
Woden
Wynnum/Manly Rouse Hill
Palm Beach
Wollongong Kiama
Byron Bay Ballina
NSW
Mona Vale
Hornsby
Frenchs Collaroy Pymble Forest Dee Why Chatswood Epping Lindfield Northbridge Manly Lane Cove Hunters Hill Crows Nest Mosman Parramatta Concord Neutral Bay Balmain Leichhardt Edgecliff
Castle Hill
Coolangatta/ Tweed Heads
SYDNEY
Berry Dickson
Avalon
Surfers Paradise
Byron Bay Ballina
Newcastle Warners Bay
Wentworth Falls Bowral
Bulimba
New Farm
Port Macquarie
lconnen/Gungahlin
Ascot
Paddington Toowoomba
Palm Beach Coolangatta/ Tweed Heads
Ettalong
Port Macquarie
Coogee
Brighton-Le-Sands St. George
Newcastle Warners Bay
Wentworth Falls
SYDNEY
Bowral Belconnen/Gungahlin Woden
Sylvania Camden Picton
Menai/Illawong
Cronulla
Engadine
Wollongong Kiama
SYDNEY
Berry Dickson
Thirroul
Terrigal
charmaine henrickson
With a reputation of outstanding customer care, Charmaine has over 15 years of experience in the real estate industry. She takes a genuine, empathetic interest in the people she deals with, and it’s this that drives her exceptional efforts on behalf of clients. Charmaine is highly motivated and has an energy level that exceeds the norm. What really distinguishes Charmaine are her personal qualities. Warm and engaging, Charmaine has outstanding interpersonal skills. Charmaine has had extensive training in all aspects of the industry and has a sound knowledge of property. She consistently surpasses her clients’ expectations. When dealing with Charmaine you have access to her wealth of industry knowledge along with her very personable approach to people and their needs. Whether you are buying or selling, Charmaine is committed to providing her clients with realistic and honest information regarding the property market. Working with McGrath allows Charmaine the capacity to draw upon an established brand that has a longstanding reputation for excellence in the marketplace. McGrath’s six star service, advanced systems, industry leading marketing and team environment were the perfect fit to give her that special edge.
client testimonials “I recently worked with Charmaine Henrickson in the sale of a New Farm property and am very pleased to say that because of her, it was an effortless transaction, unlike some that I have experienced in the past. As a local Buyer’s agent I am in constant communication with several real estate agents in and around the city and can honestly say that Charmaine is by far one of the better agents that I have had the pleasure of doing business with. Charmaine certainly works hard for her Sellers. Her negotiation skills are some of the best I’ve seen and her communication throughout the sale process was excellent. I hope to work with Charmaine in the future by introducing my buyers to suitable properties that she has access to and would certainly recommend her services to anyone considering selling their property.” Wendy Russell, Buyers Agent
“Charmaine recently sold my unit and achieved a price that was better than I had ever hoped for. What impressed me more than the selling price that she achieved was the tenacity, resourcefulness, diligence and dedication which she brought to the job. Not content to get multiple offers for the property, she met with potential buyers on Sunday, after the open house, and also contacted prior interested parties to make sure that no avenue was left open, and the best possible terms were obtained for me. She is always responsive to queries, keeps you abreast of developments, and pays great attention to the detail. I have no reservations about entrusting your property with this dynamic individual: she brings a wealth of experience, lives in New Farm and has both the knowledge of the area and the contacts to conclude the deal”. Valerie Hay, Vendor
“We recently sold our property in Teneriffe and wish to acknowledge the great service, honesty and integrity Charmaine showed us which not only resulted in the prompt sale but also in achieving what we believe to be the maximum price. We would highly recommend Charmaine to anyone seeking to buy or sell property in the future”. Malcolm and Jean Petrie, Vendor
“Charmaine’s advice and support from my initial meeting to a polished marketing program all contributed to a very smooth sale process and a price above expectation. She was always proactive, personal and easily contactable. Charmaine was recommended by a family friend and I would have no hesitation in recommending Charmaine to anyone considering selling their unit. Zach Peachey, Vendor
Max and I would like to thank Charmaine Henrickson of McGrath Real Estate for her absolute professionalism in selling our property in Langshaw Street New Farm. We originally bought the property through her and found her extremely helpful and when selling the same property we had two contracts on it within a week. She kept us well informed along the way and we will definitely use her again in the future. Max and Heled Prince, Vendor
A belated thank you to Charmaine for the support and care taken with the sale of my new farm unit. I guess it was fitting that since she was instructional in purchasing the unit that 10 years later we should do business again. June Hansen, Vendor
We have been fortunate enough to have had an opportunity to purchase a lovely apartment through Charmaine Henrickson. From beginning to end Charmaine displayed a professionalism that was second to none. We are relocating from Wellington, New Zealand to Brisbane, Australia. This could have been a scary and stressful time but Charmaine was very supportive and caring. Time was crucial as the settlement of our purchase was only a few days after the settlement of selling our property in Wellington. Charmaine was pivotal in her communication between us and our lawyer and the seller and his lawyer due to us being an overseas buyer. With her effective communication the deal was closed. We would like to pass on our thanks to Charmaine for her willingness to go the extra mile in assisting us for this purchase. Her advice and commitment were beyond the normal duty of a real estate agent. We would have no hesitation in recommending Charmaine to any potential buyers or sellers. Tony Beret and Peter Sibbald, Buyers
the mcgrath sales system
Thomas McGlynn is a highly regarded auctioneer having been involved in excess of 3,000 auctions across QLD, NSW and the ACT. As McGrath Queensland’s Head Auctioneer, Thomas has been at the forefront of McGrath’s expansion into Queensland calling landmark sales such as 5 McMillan Court, Southport for $9.8M and “Aurora” The Soul Penthouse, Surfers Paradise for $7M. Thomas is extremely passionate about applying maximum energy and focus to each individual property regardless of price, location or circumstances to ensure he doesn’t simply meet the vendors’ reserve price but rather to extract the maximum the market will pay. His energy and passion for real estate mean that Thomas successfully wears a number of hats within the McGrath organisation. Having enjoyed success as a residential sales agent, he now acts as General Manager of Sales - Company Owned Offices QLD, overseeing the sales teams and providing direction and guidance to a growing stable of agents and sales managers.
buyer enquiry chart
Local active buyers
40%
10%
Out of area active buyers
Out of area passive buyers
35%
15%
Local passive buyers
how do we attract our buyers
30%
Which marketing mediums are most effective?
10%
Internet Press advertising Database Agent introduction Signage
5%
5%
50%
strategy
Meet buyers within 14 days
Vendor Negotiating Power
Sale Date or Auction
Buyer Negotiating Power
Buyer Enquiry
Soft Launch 0
Buyer Negotiating Power
Marketing Launch 1
2
Sale Closed 3
4
Time (Weeks)
5
6
7
8
Vendor Negotiating Power
more buyers + emotionally connected + in competition
pricing strategy
Premium
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Intensive search for one emotionally connected buyer
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Extended selling period may not sell
• Market Value
Exceptional Value
Targets highly qualified buyers who often pay 5-20% more than their initial buying range
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Lots of interest
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Expected sale within 5 days
how do buyers buy?
Buyer Behaviour Before positioning your property in terms of price and marketing, it is essential to know how buyers behave in the marketplace. If you understand how buyers behave, then a strategy can be developed to target them.
10%
10% or more Buyers have the capacity to pay more for a property than they first indicate. Under competitive influences they can spend up to 10% more than their initial budget.
65% bypass no price guide Buyers search for property and draw up a list to inspect on the weekend. If a property does not have a price guide or if it is deemed too expensive then it is crossed off the list.
In the best light Buyers might need multiple inspections with friends and family to help with the buying decision. Frequent property inspections and family support in the decision to buy enhances the chances of a buyer paying a premium price. Marketing collateral that promotes your property in the best possible light can encourage buyers to inspect your property more than once and is likely to assist in the ultimate buying decision.
Surf for love Buyers search for factors in addition to the suburb these days. They search under categories such as lifestyle, transport, views and architecture. This can attract buyers to a suburb that they did not know existed. What this means to you is that buyers from outside your suburb tend to pay more for a property.
Logical turns emotional Buyers start looking with a logical outlook. When they fall in love with a property they become emotional. This occurs when you see them choosing bedrooms, colours and placing furniture. A buyer with emotional attachment to a property tends to pay more.
view
Analysis
Strategy
Buyer Behaviour
Buyer Enquiry
Comparable Sales
science of selling — a proven success Styling
Detailing Detailing
Styling
Buyer Enquiry
Comparable Sales
Buyer Wave
Concerns Concerns
Buyer Profile
Buyer Behaviour Buyer Enquiry ComparableDetailing Sales Styling
Buyer Behaviour Concerns
Success Success
The strategy
Buyer Behaviour +
Buyer Enquiry es Market Overview
MarketAnalysis Overview
Buyer Wave Buyer Wave
Pricing
Detailing
ompetition Competition
Comparable Sales Sales process
Every possible buyer Buyer Profile Buyer Profile
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Analysis Strategy
Strategy
Emotionally connected In competition Media Media Open home Open home
Competition
S Handled by a professional negotiator
Market Overview Market Overview
Analysis Analysis Buyer Wave
Market Overview Styling + Market Overview
Analysis Strategy + Styling Detailing Analysis Concerns Strategy
Market overview Market Overview Market Overview Market Overview Sales Options Sales Options Buyer Enquiry Comparable Sales
Styling
Sales Options Media
Strategy Strategy Buyer Profile
Concerns
Recent sales Current competition Analysis Analysis Strategy Analysis Strategy Timing Timing PaperworkPaperwork Strategy Success Buyer Behaviour Buyer Behaviour Buyer Enquiry
Competition
+ Concerns
Sales Options
Timing
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Buyer Behaviour Buyer Behaviour Buyer Enquiry Buyer Enquiry Market Overview Comparable Sales Comparable Sales Analysis Strategy Buyer behaviour Buyer wave Method of sale Buyer Behaviour Buyer Enquiry Comparable Sales Buyer Behaviour Buyer Enquiry Open home Buyer WaveComparable Sales Buyer Profile Buyer Wave MediaSuccess Buyer Profile Presentation
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Buyer Enquiry Enquiry Buyer Buyer Enquiry
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Buyer Behaviour Buyer Enquiry Success Success Media Open home Comparable Sales Styling Styling Detailing Buyer Detailing Profile Concerns Concerns Competition Sales Options CompetitionStyling Timing Sales Options Paperwork Timing Detailing Marketing Concerns Styling Detailing Concerns + + Success Success Styling Detailing Styling Detailing Concerns Success Styling Detailing Concerns Target market Buyer origin EffectiveConcerns marketing channels Success Media Open home Buyer Wave Media Open home BuyerBuyer WaveProfile Buyer Profile Success Success Success
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Buyer Wave Buyer Wave Detailing OptionsBuyer Wave Buyer Wave Buyer Wave Wave Buyer Buyer Wave
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Buyer Profile Profile Buyer Buyer Profile
Media Open home Media Open home Concerns Media Open home Paperwork Media Open home Media Media Media
Success Open home home Open Open home
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mcgrath.com.au
Charmaine Henrickson 07 3638 1415 0438 437 464 charmainehenrickson@mcgrath.com.au