Vera Bradley ECP Presentation | Q1 2024

Q - 1 2024

BRAND OVERVIEW Observing a lack of feminine luggage, the Vera Bradley founders decided to create a company (named after Barbara Bradley Baekgaard’s mother) to design a line of quilted-cotton luggage, handbags, and accessories – and the rest is history! Vera Bradley has grown into an internationally recognized lifestyle brand providing a myriad of beautiful solutions for its customers. Vera Bradley is a leading designer of women’s hand-bags, luggage and travel items, fashion and home accessories, and unique gifts. The brand’s innovative designs, iconic patterns, and brilliant colors inspire and connect women unlike any other brand in the global marketplace.

O U R C U S TO M E R S A mutual desire to make the world a brighter place unites our customers. Vera Bradley is a brand they love to share, and together they have created a sisterhood around the brand.

Our customer is the kind of woman who makes the most out of each day. She is bright, ambitious and accomplished, too. She is friendly, fun, practical, casual, caring, quick to laugh, creative, one to put family first and values tradition.

$59.50 - $79.50

$64.24 - $96.40

$79.00 - $87.00

CHARACTERISTICS

Iconic signature print focused, color driven

Custom prints, vibrant colors, vintage inspired

Sophisticated and classic

Print based, bright and cheerful

kids • ladies • sun ages 8-80+

kids • ladies • sun

ladies • sun

kids • ladies • sun

PRICING

$49.95 - $76.95

CATEGORIES

B R A N D C O M PA R I S O N S

C O L L EC T I O N F E AT U R E S SUPERIOR PROTECTION Blue Light Readers and Polarized Sunglasses provide eye protection no matter the occasion

DIAMOND LOGO DECOR Every reader and sunglass is completed with the signature Vera Bradley diamond logo on the temple tip for a subtle touch of sparkle

WIRE CORE Our frames are crafted with a durable and flexible wire core that’s easy to adjust, allowing the wearer to tailor the frame to their unique face shape.

PAT T E R N S

© 2023 Vera Bradley Designs, Inc. This work is protected under U.S. copyright law. Any unauthorized reproduction of, distribution of or derivative creation based on this work without the permission of Vera Bradley Designs, Inc. is not permitted.

Flamingo Garden

Paradise Coral

Perennial Noir

Soft Sky Paisley

White 000 (DROP OUT)

Midnight Navy

Blue Moon Grey

Parisian Bouqet Crush Pink

Pretty in Pink

Carrot Orange

Apricot

Primrose Yellow

White 000 Dark League Light Rich (DROP OUT) Blue Blue

Riviera Blue

Apricot Amber

Dusky Citron

English Teal

Amanda Sage

Desert Turquoise

Confetti Coral

Muted Pink

Powder Coral

Sea Pink

Candy Pink

Flamingo Garden - Extra Pink 32cm half drop repeat Directional color code: 18471 SENT 1/10/23

Black 001

Americana Red

Almost Navy

Faded Teal

Coconut Sorbet

Cranberry Red

Zinfandel Red

Rust Orange

White 000

Black

Blue001 Cloud

Teddy Blues Smooth Blue

Gloomy Sky

Moonlite Lavender

Camel

Pink

Perennials - Multi

21.3cm half drop repeat Directional color code: 18242

Blue Cloud

Durango Blue

Morning Glory

Dauphine Au Chine Floating Flowers - OPT2 42 cm half drop repeat Directional color code: 18476

© 2021 Vera Bradley Designs, Inc. This work is protected under U.S. copyright law. Any unauthorized reproduction of, distribution of or derivative creation based on this work without © 2022 Vera Bradley Designs, Inc. This work is protected under U.S. copyright law. Any unauthorized reproduction of, distribution of or derivative creation based on this work without the permission of Vera Bradley Designs, Inc. is not permitted. the permission of Vera Bradley Designs, Inc. is not permitted.

© 2022 Vera Bradley Designs, Inc. This work is protected under U.S. copyright law. Any unauthorized reproduction of, distribution of or derivative creation based on this work without the permission of Vera Bradley Designs, Inc. is not permitted.

Dark Washed Turquoise

Sand Paisley Blue Contrast 32cm block repeat Directional color code: 18259

PRODUCTS

LADIES

SUN

KIDS

Arya Paradise Coral , Sweet Garden Blue, & Flamingo Garden 53-16-135 • Classic rectangular frame with a hint of modern flair and vibrant colorways • Features a slightly thicker endpiece adorned with flat metal pin décor • Three distinct signature patterns from Vera Bradley to choose from

Paradise Coral

Sweet Garden Blue

A

B

ED

DBL

Temples

53

38.8

58.3

16

135

Flamingo Garden

Jan 2024

Dez Perennials Noir & Soft Sky Paisley 53-16-135 • Elegant metal frame featuring a flat top construction with a two-tone brow • Includes a subtle metal endpiece and a contrast of shiny and matte finishes • Available in two colorways and signature Vera Bradley patterns

Perennials Noir

A

B

ED

DBL

Temples

53

41.5

59.9

16

135

Soft Sky Paisley

Jan 2024

Diane Soft Sky Paisley & Parisian Bouquet 55-18-140 • Recoloring of a classic bestseller, now available in a larger fit • Semi-rimless rectangle frame with a thin and lightweight look • Features two signature Vera Bradley patterns

Soft Sky Paisley

A

B

ED

DBL

Temples

55

34.4

58

18

140

Parisian Bouquet

Jan 2024

Sherilyn Soft Sky Paisley & Botanical Paisley 53-16-135 • Rectangular acetate frame with a flattering shape and soft curved endpiece • Signature pattern is featured on 3/4 of temple using unparalleled lamination techniques • Available in two versatile colorways featuring signature Vera Bradley patterns

Soft Sky Paisley

A

B

ED

DBL

Temples

53

40.5

57.1

16

135

Botanical Paisley

Jan 2024

Veron Perennials Noir & Soft Sky Paisley 51-19-140 • Bold and contemporary twist on the classic square frame with a chunkier, thicker construction • Features thicker temples with a distinctive swoop, adding a quirky touch to its striking design • Two vibrant colorways inspired by signature Vera Bradley patterns

Perennials Noir

A

B

ED

DBL

Temples

51

43

56.4

19

140

Soft Sky Paisley

Jan 2024

Erika Paradise Coral , Flamingo Garden, & Soft Sky Paisley 54-16-140 • Modern rectangle silhouette with extended endpiece on front • Features very thin metal and temple crafted from stainless steel, tubular metal decor, and a strong metal brow • Available in three unique colorways featuring signature Vera Bradley patterns

Paradise Coral

Flamingo Garden

A

B

ED

DBL

Temples

54

41.3

59.2

16

140

Soft Sky Paisley

Mar 2024

Fayla Flamingo Garden & Paradise Coral 56-16-140 • Petite, smaller size of the beloved Grace style • Easy rectangle shape and slight uplift • Available in two unique colorways featuring signature Vera Bradley patterns

Flamingo Garden

A

B

ED

DBL

Temples

56

36.8

59.8

16

140

Paradise Coral

Mar 2024

Giovanna Soft Sky Paisley & Paradise Coral 51-16-135 • Metal semi-rimless petite frame with spring hinge for added comfort • Roping décor to highlight unique Austrian crystal square stones • Available in two vibrant colorways featuring signature Vera Bradley patterns

Soft Sky Paisley

A

B

ED

DBL

Temples

51

34

54.6

16

135

Paradise Coral

Mar 2024

Julieta Paradise Coral & Raindrop Medallion 53-18-135 • Oversized, exaggerated cat-eye silhouette, recolor of a bestseller • Dual laminate with milling on top eyerim to highlight base coloring • Available in two unique colorways featuring signature Vera Bradley patterns

Paradise Coral

A

B

ED

DBL

Temples

53

44

59.6

18

135

Raindrop Medallion

Mar 2024

Kari Flamingo Garden 49-19-140 • Petite frame with teal crystal front and diamond metal foil decor • Dark tortoise temples with print outside, complemented by a spring hinge • Soft retro rectangle shape with modified keyhole bridge

A

B

ED

DBL

Temples

49

34.8

53.8

19

140

Flamingo Garden

Mar 2024

Karsyn Piccadilly Neutral 52-16-135 • Petite acetate frame with solid dark tortoise front and signature Vera Bradley pattern on outside temple • Contemporary, charismatic, and timeless rectangle shape • Bestselling style, now available in an all-new colorway

A

B

ED

DBL

Temples

52

38

56

16

135

Piccadilly Neutral

Mar 2024

Mika Botanical Paisley & Parisian Bouquet 54-17-140 • Timeless, feminine silhouette with uplifts and angles for a flattering shape • Coordinating signature Vera Bradley patterns on outside temples • Available in two vibrant colorways

Botanical Paisley

A

B

ED

DBL

Temples

54

41.2

60.16

17

140

Parisian Bouquet

Mar 2024

JAN 2024

FIA 56 - 16 -135 • Soft metal frame with an angular teacup shape with two-tone front striped detail • Thin acetate temples with print inside and outside, complemented by a small metal endpiece • Available in two signature Vera Bradley patterns Introducing Fia, a fresh and trendy frame that combines modern design with feminine details. Its softer, angular teacup shape is enhanced by a two-tone front striped detail, while the thin acetate temples feature prints both inside and outside for an added pop of color. Choose from Soft Sky Paisley with gunmetal silver accents and a light blue inside or Paradise Coral with gold accents and a vibrant pink pattern inside for a fun and vibrant look.

A

B

ED

DBL

Temples

56

47.5

63.52

16

135

in Soft Sky Paisley

in Paradise Coral

JAN 2024

DINA 54 - 16 -130 • Recoloring of a bestseller • Polarized, petite sunglass with a rectangular frame and curved endpiece • Embellished with quilted embossed metal décor piece for an extra touch of elegance Say hello to Dina, a rejuvenated classic that effortlessly fuses style and function. This petite, polarized sunglass sports a slim, elongated rectangular frame in a versatile blush tortoise palette, making it perfect for any occasion. The inside temples are adorned with a vibrant Paradise Coral pattern, complemented by a quilted embossed metal decor piece, adding a fun, feminine twist to this durable frame.

A

B

ED

DBL

Temples

54

39

58.2

16

130

in Paradise Coral

JAN 2024

JO 54 - 17 -135 • Petite, softer shape with a thinner profile for an effortless, flattering look • Extended metal décor piece on the left temple featuring Vera Bradley’s embossed logo • Available in two colorways and signature Vera Bradley patterns Say hello to Jo, the epitome of classic subtlety and everyday versatility. This polarized sunglass has a petite, softer shape with a thinner profile, offering an effortlessly flattering fit. It comes in two colorways: Parisian Bouquet featuring crystal deep grey rims with a pattern on the outside temples and silver decor, and Paradise Coral boasting dusty pink and brown tortoise on the rims and temples, pattern on the inside temples, and gold decor. The extended metal decor piece on the left temple, embossed with the Vera Bradley logo, adds a touch of elegance.

A

B

ED

DBL

Temples

54

42

60.8

17

135

in Paradise Coral

in Parisian Bouquet

JAN 2024

ANI 55 - 17 -140 • Bold, oversized square frame paired with a thicker endpiece • Double laminated rims for added dimension • Signature Vera Bradley patterns on the outside of the temples for a classic, feminine touch Introducing Ani, a frame that exudes both boldness and femininity. This oversized square frame is layered with custom navy and bright pink crystal acetate, creating a vibrant contrast that’s eye-catching and iconic. The double laminated rims add depth and dimension, while the thicker endpiece extends a pop of color. The frame is finished with Vera Bradley’s signature pattern on the outside of the temples, making it a classic choice for everyday wear.

A

B

ED

DBL

Temples

55

49.5

62.9

17

140

in Soft Sky Paisley

in Flamingo Garden

POINT OF PURCHASE

Interchangeable Logo Block Frame Requirement - 6

36-Piece Display Frame Requirement - 0

Counter Cards Frame Requirement - 0

3-Piece Display

Dispensing Mat

Frame Requirement - 6

Frame Requirement - 0

Counter Cards

48-Piece Floor Fixture

Frame Requirement - 0

Posters Frame Requirement - 0

Frame Requirement - 0

Stronger Together To help raise awareness and funding for the Vera Bradley Foundation Center for Breast Cancer, Vera Bradley designs a series of unique patterns every year. The specialty patterns are then applied to a number of products including bags, accessories, and even eyewear. The McGee Group is proud to design eyewear each year that incorporates the latest Vera Bradley Foundation patterns and release them into our product offering every October.

To find out more visit VERABRADLEY.ORG

T H A N K YO U