Vera Bradley - SVS Training Module

Welcome

Brand Overview Observing a lack of feminine luggage, the Vera Bradley founders decided to create a company (named after Barbara Bradley Baekgaard’s mother) to design a line of quilted-cotton luggage, handbags, and accessories – and the rest is history! Vera Bradley has grown into an internationally recognized lifestyle brand providing a myriad of beautiful solutions for its customers. Vera Bradley is a leading designer of women’s hand-bags, luggage and travel items, fashion and home accessories, and unique gifts. The brand’s innovative designs, iconic patterns, and brilliant colors inspire and connect women unlike any other brand in the global marketplace.

Products

Ladies

Sun

Kids

Our Customers A mutual desire to make the world a brighter place unites our customers. Vera Bradley is a brand they love to share, and together they have created a sisterhood around the brand.

Our customer is the kind of woman who makes the most out of each day. She is bright, ambitious and accomplished, too. She is friendly, fun, practical, casual, caring, quick to laugh, creative, one to put family first and values tradition.

Kids Young girls ages 8+ Loves stylish & distinctive colors Loyal customers follow the exclusivity of the quarterly-released patterns

Collection Features Variety Enclusive to a wide variety of consumers with measurements ranging from 46-61.

Sun collection includes polarized and non-polarized styles.

Foil Logos Subtle feminine branding elements like laminataed metal foil logos add a touch of shine

Quilting Decor Quilting design elements honor the heart and origin of the brand - its bags and purses. This is often used as temple decor, texture elements, and endpieces.

CHARACTERISTICS

Iconic signature print focused, color driven

Custom prints, vibrant colors, vintage inspired

Sophisticated and classic

Print based, bright and cheerful

CATEGORIES

Brand Comparisons

kids • ladies • sun ages 8-80+

kids • ladies • sun

ladies • sun

kids • ladies • sun

CATEGORIES

CHARACTERISTICS

Brand Comparisons Cont.

Iconic signature print focused, color driven

Print based, bright & cheerful

Youthful, contemporary, inspiring young women who love fashion.

Custom prints, vibrant colors. Vintage inspired

kids

kids

kids

kids

Patterns Superblooms

Happy Blooms

Synonomous with the Vera Bradley name are its iconic patterns. Our designs take inspiration from the stylish and everchanging patterns that are released each quarter. What makes our frames special is the acetate construction, ensuring that no two frame patterns are exactly the same.

Desert Floral

Moonlight Garden

Garden Grove

Cloud Vine

Butterfly By

Citrus Paisley

French Paisley

Bedford Blooms

Deep Night Paisley

Bloom Boom

© 2020 Vera Bradley Designs, Inc. This work is protected under U.S. copyright law. Any unauthorized reproduction of, distribution of or derivative creation based on this work without the permission of Vera Bradley Designs, Inc. is not permitted.

White Cloud

Cool Snow

Jadeite

Flyway Blue

Muted Teal

Bluestone Teal

Navy Twist

Frost Grey

Evening Primrose

Light Turmeric

Seneca Coral

Citrus Paisley

45.7cm half drop repeat Directional color code: 12543

© 2020 Vera Bradley Designs, Inc. This work is protected under U.S. copyright law. Any unauthorized reproduction of, distribution of or derivative creation based on this work without the permission of Vera Bradley Designs, Inc. is not permitted.

White Sand

Pollock Orange

Light French Light Peach Pink Lavender Beige Lemonade

Rosy Pink

Shine Yellow

Young Apple

Herbal Green

Verdant Green

Midnight Navy

Ebony

Charcoal Grey

Wallpaper Garden - OPT B 64cm block repeat

Patterns Cont.

Rainforest Fauna

Sunflowers

Plum Pansies

Black Bandana Medallion

Prairie Paisley

Floating Garden

Felicity Paisley

Hanging Around Leaves

Hope Blooms

Rose Toile

Java Navy Camo

Neon Blooms Vera Bradley Foundation Pattern

Stronger Together Since 1998, the Vera Bradley Foundation has raised Nearly $37 million for research and treatment in the fight against breast cancer. The McGee Group has partnered with the Foundation for more than 15 years, sharing the Foundation’s commitment to finding a cure. Every Fall, we debut a line of eyewear featuring Vera Bradley’s annual Foundation patterns and colors.

The McGee Group also donates a portion of every Vera Bradley frame sold to support the work of the Foundation.

To find out more visit VERABRADLEY.ORG

Quiz Who did the founders of Vera Bradley name the company after?

Who is the main target customer for Vera Bradley?

A. A close friend B. Barbara Baekgaard’s mother C. A beloved pet

A. Ladies, age 40+ B. Ladies, age 8-80+ C. Ladies, age 25-25

What is the distinctive visual that Vera Bradley is known for?

What are the distinct collection features of the product? Select two.

A. Its iconic patterns B. Its brilliant colors C. Its innovative designs D. All of the above

A. Foil logos B. Quilting decor C. High embellishment

Quiz Cont.

What does Vera Bradley’s Foundation raise money for every year?

True or False? Vera Bradley offers both polarized and non-polarized styles.

A. Colon Cancer B. Alzheimer’s C. Breast Cancer

A. True B. False

Thank you