Trina Turk ECP Presentation | Q1 2024

Q1 2024

WELCOME

Trina Turk’s modern and optimistic outlook melds the best of classic American design with a California confidence by blending beautiful fabrications with impeccable quality for effortless élan and carefree glamour.

Founded in 1995 by Trina and her late husband, noted photographer Jonathon Skow, as a women’s contemporary clothing line, Trina Turk has evolved into an iconic lifestyle brand. The Trina Turk eyewear collection features custom prints using a three-step lamination process produced in Italy and jewelry-inspired hand-enameled décor, European components and custom Japanese and Italian acetates. The eyewear collection focuses on quality craftsmanship and bold colors that mirror the easy glamour that is the hallmark of the Trina Turk brand.

TARGET CONSUMER

Women ages 30-50 Loves dynamic colors and signature prints Confident, fashion savvy and free spirited Thinks of eyewear as a statement accessory

CATAGORIES CHARACTERISTICS

PRICING

BRAND COMPARISON

$79 - $92

$60 - $94

$66.37 - $92.75

$66.00 - $210.00

modern silhouettes with retro

showcases styles that are as

attainable, luxury, lifestyle brand

adorned with stones, jewels and intricate

inspirations, bold colors and

sophisticated as they are indulgent

defined by classic American style

beadwork. colors and patterns of the

unique logo executions

and as timeless as they are modern

with an eclectic sensibility

designer’s runway collection

ladies | sun

ladies | men | sun

ladies | sun

ladies | sun

COLLECTION FEATURES Retro-inspired shapes and jewelry-inspired hand-enameled decor

Custom Japanese and Italian acetates and European hinges

OPTICAL

JANUARY 2024

AGGIE Blue Horn & Brownstone 51-18-140 • 70's inspired frame with a milled front to highlight the base layer • Oversized, retro design featuring unique acetates for an eclectic look • Cylinder metal endpiece adding a bold, funky touch to the cool frame

A

B

ED

DBL

Temples

51

45

58.4

18

140

Blue Horn

Brownstone

JANUARY 2024

FINLEE Ocean, Blush, & Sage 52-16-135 • Angular, modern frame with a thicker endpiece and temples for a bold, trendy look • Slightly oversized fit with coordinating tortoise temples • Made from milky translucent acetates in three colorways

A

B

ED

DBL

Temples

52

40.2

58.3

16

135

Ocean

Blush

Sage

JANUARY 2024

JANA Rose & Olive 53-15-140 • Classy frame with an angular shape and uplifted corners • Gradient design and darker color extends through to the temples for a refined, elegant look • Choose between two unique colorways

A

B

ED

DBL

Temples

53

42

57.7

15

140

Rose

Olive

JANUARY 2024

NADEEN Silver & Red 52-19-140 • Futuristic construction with a mid-century shape for a quirky, fun, and vibrant look • Metal frame with unique lens insert on the inside of the rim • Thin metal temples and adjustable nose pads for a comfortable fit

A

B

ED

DBL

Temples

52

40.6

55.7

19

140

Silver

Red

FEBRUARY 2024

ARLI Taupe & Black Horn 52-19-145 • Handcrafted In Japan Collection • Classic boxy rectangle shape that’s perfect for unisex styling • Two beautiful horn acetate variants for a polished look

A

B

ED

DBL

Temples

52

40.5

58.3

19

145

Taupe

Black Horn

FEBRUARY 2024

DANAE Forest & Ivory 50-16-135 • Handcrafted In Japan Collection • Petite fit with an uplifting brow and cut-out end piece detail • Flat metal frame with matte inside and shiny outside

A

B

ED

DBL

Temples

50

40.5

56.72

16

135

Forest

Ivory

FEBRUARY 2024

ITALIA Wine & Black 52-17-140 • Handcrafted In Japan Collection • Classic square frame with a modern twist • Beautiful gradient acetate in sunset colors for a feminine touch

A

B

ED

DBL

Temples

52

42

58

17

140

Wine

Black

SUN

JA N 2 0 2 4

C O STA R E I 55 - 17 -135 • Hexagon shaped, Hollywood glamour-inspired design • Available in two rich colorways • Versatile, flattering frame that elevates any look Meet Costa Rei, a frame that seamlessly combines modernity with vintage charm. The hexagon shape lends a trendy edge to the classic Jackie O-inspired design, making it a must-have accessory for the fashion-forward individual. Whether you choose the vibrant burgundy gradient in Cranberry or the timeless Black, Costa Rei is sure to elevate your style with its chic, effortless elegance.

A

B

ED

DBL

Temples

55

48.5

58.7

17

135

in Black

in Cranberry

JA N 2 0 2 4

DELNOR 58 - 16 -130 • Teacup-butterfly hybrid shape with a vintage-inspired design from the ‘70s • Stairstep temple with contrast plating and enameling • Air flash lenses that add an elevated touch to the frame Delnor is an effortlessly cool bridge between the past and present. This frame takes inspiration from the ‘70s, featuring a teacup-butterfly shape that’s both vintage and trendy.

With its stairstep temples enhanced by contrast plating and enameling, Delnor exudes an eclectic, stylish aura with air flash lenses for a modern, refined touch, making this frame an elevated choice for the bold and fashion-forward individual.

A

B

ED

DBL

Temples

58

51.6

62.49

16

130

in Ivory

in Black

JA N 2 0 2 4

H A M OA 56 - 19 -140 • Geometric hexagon frame for a bold, modern look • Comes with dusky gradient lenses and an interesting multilayered acetate design • Designed in two stunning color colorways Embrace your inner star with Hamoa, a frame that’s as fierce as you are. This geometric hexagon frame is crafted in Rosewood, a bold rosey-toned brown striation acetate, laminated over a creamy milky interior for a stunning contrast, and Brown Cobalt, a multilayered acetate design in brown and cobalt blue. With dusky gradient lenses, Hamoa is more than just eyewear – it’s a fashion statement.

A

B

ED

DBL

Temples

56

50

59.3

19

140

in Rosewood

in Brown/Cobalt

JA N 2 0 2 4

LA JOLLA 54 - 18 -135 • Lightweight, rectangular frame with a raised brow • Features intricate milling on the front brow • Available in two bold colorways Channel the spirit of the ‘70s with La Jolia, a lightweight, rectangular frame that’s both modern and vintage-inspired. The frame’s raised brow and intricate milling on the front lend it a unique, stylish appeal. With two color options - a sleek solid black and a trendy retro stripe - La Jolia is the perfect blend of style, comfort, and nostalgia.

A

B

ED

DBL

Temples

54

47

62.5

18

135

in Black

in Black

JA N 2 0 2 4

LU C E A 57 - 14 -135 • Classic aviator shape with a Windsor rim for a sleek, effortless look • Offers a modern twist to a timeless design of the aviator • Available in two enchanting colorways Welcome to the world of Lucea, a modern take on the classic aviator. This easy aviator style is crafted with a Windsor rim and is not your typical oversized frame, adding a contemporary flair to a traditional silhouette. The Lucea comes in dark Tortoise and a cool Aqua that mimics the texture of granite and the shimmer of an aventurine gemstone, making it an eclectic, stylish addition to any outfit. Just like our best-seller Lazio, Lucea is designed for the trendy, bold, and fashion-forward individual.

A

B

ED

DBL

Temples

57

46

62.5

14

135

in Tortoise

in Aqua

JA N 2 0 2 4

VAT H I 54 - 17 -145 • Modern sunglasses with a sleek, triple-layered design featuring white lamination in the center • Available in two chic colorways • Available in two chic colorways Vahti is the superstar of our collection, boasting a modern, sleek design that’s sure to turn heads. These sunglasses feature a triple-layered construction with a white lamination between layers of black or ivory horn, creating a stunning three-dimensional effect. With beautifully beveled edges and available in two chic colorways – classic Black and Black/ Cream with ivory and neutral pearl tort on black – Vahti is the epitome of fashion-forward style for those looking to make a bold statement.

A

B

ED

DBL

Temples

54

37.5

58.6

17

145

in Black

in Black/Cream

THANK YOU