Totally Rimless ECP Presentation | Q1 2024

Q 1 R E L E A S E S | 2 0 24

THE BRAND With a track record of more than 20 years of rich design experience, Totally Rimless is The McGee Group’s longest continuously-running brand. The company has designed more than 300 shapes for Totally Rimless throughout its two decades of being on the market. These stylish frames have been sold everywhere from America’s largest retailers to independent opticians.

TA R G E T C O N S U M E R S •

Men and women with a sense of style, who appreciate high-tech and lightweight eyewear

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Elegant and feminine rimless styles for women ages 40+

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Minimalist eyewear with a streamlined unisex look

B R A N D C O M PA R I S O N S

$63-$75

$110-$125

$170-$390

$130-$167

t o ta l ly r i m l e s s

m a rc h o n a i r l o c k

silhouette

charmant line art

Blends a 100% rimless design, the best

Airlock frames are for anyone looking for

High-quality design with striking colors &

The Line Ar t CHARMANT collection

quality, and a practical price point to meet

a simple, modern design. They are well-

innovative technologies result in timeless,

is extremely lightweight and of fers

the budget of any patient. Crafted with the

constructed and sleek in appearance,

chic sunglasses with perfect UV protection.

unmatched flexibility. Adaptive nose pads

best materials & modern designs, it’s perfect

making them the per fect complement for

and slightly contoured end tips enhance

for the patient who desires the perfect

any of your fashion choices.

the extraordinar y wearing feeling of the

finishing touch to his or her wardrobe, quality eyewear, and a comfortable fit.

air y profiles.

C O L L E C T I O N F E AT U R E S Totally Rimless is crafted with top-of-the-line materials and boasts a modern design aesthetic to deliver a clean, minimalist look. Blending design, quality, and a practical price point, Totally Rimless is the stylish rimless offering that suits any patient.

design

br idg e c o n s t r u c t i o n

pins

f r a m e m at e r i a l s

Craf ted for ever yday comfor t, the simple and

Many Totally Rimless models rely on

Our pins are made from a medium viscosity

Made from hypoallergenic materials (titanium &

clean design yields an ultra-lightweight frame

a one-piece construction method to

nylon elastomer from one of the leading plastics

acetate), the result is a comfor table frame that

that is suited for all-day wear.

deliver a seamless, low-profile look that

manufacturer in the world.

any patient can wear.

completes the “barely-there” aesthetic of the frame.

F E B R U A R Y 2 0 24

I N FI N I T Y 0 4 373

CRIMSON

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Infinity Collection

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Feminine oval rimless frame designed with durable, lightweight titanium

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Features the unique hingless temple for ultimate flexibility

ROSE /GOLD

F E B R U A R Y 2 0 24

I N F I N I T Y 0 5 3 74

HUNTER GREEN

SAND

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Infinity Collection

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Masculine square rimless frame constructed with durable, lightweight titanium

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Incorporates the innovative hingless temple for ultimate flexibility

P O P M AT E R I A L S COUNTER CARDS

LO O K BO O KS •

6×6'' accordion fold construction

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The latest men’s/women’s styles featured

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Great stand-up piece to compliment TR counter cards

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6×8'' sturdy slipbox construction

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Men’s/women’s styles featured

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Elegant Totally Rimless foil stamp

T H A N K YO U