MT Sales Presentation

w

e

l

c

o

m

e

b

r

a

n

d

o

v

e

r

v

i

e

w

Los Angeles, CA – With a California dapper style, Mr Turk is designed for men who want to make a statement with their wardrobe. Simple silhouettes in unique patterns, textures and colors are the hallmark of the brand. The Mr Turk customer isn’t afraid to stand out.

The Mr Turk collection is inspired by the late Jonathan Skow, noted photographer, stylist and late husband to Trina Turk.

With a cool, confident California style, Mr Turk is designed for men who want to make a statement with their eyewear.

Modern silhouettes with retro inspirations, unique logo executions and bold colors are the hallmark of the brand.

Mr Turk boutiques are located in Atlanta’s Phipps Plaza, Palm Springs, Palm Desert, and Honolulu.

t

a

r

g

e

t

MEN AGES

30-50

c

o

n

s

u

m

e

r

LOVES

DYNAMIC

COLORS

FASHION SAVY BUYS CONFIDENT HIGH QUALITY

AFFLUENT PRODUCTS

PRICING

b

$85 - $95 Handcrafted in Japan with painstaking attention to detail. Utilizing beautiful Italian and Japanese acetates, each frame pays homage to the Mr Turk California lifestyle.

With a modern take on retro looks, each frame features European components and the Ergofeel self-adjusting nosepad system.

r

a

n

d

c

o

$143 - $180+ Made in Italy, the eyeglasses and sunglasses merge together both vintage and contemporary influences. All styles feature the instantly recognizable Tom Ford “T”, the icon of the brand.

m

p

a

r

i

s

o

n

s

$118 - $310

$100 - $110

The brand caters to men and women who favor a vintage, retro style. Made in Italy and Japan, the brand focuses on classic old Hollywood looks, collaborations, and craftsmanship.

Including a range of specially created sunglasses and glasses, the Paul Smith eyewear collection features a variety of modern frame shapes produced in Italy.

c

o

l

METAL DECOR

l

e

c

t

i

o

n

f

e

a

t

u

r

e

s

c

o

l

l

e

c

t

i

o

n

f

e

a

t

u

r

e

s

RETRO-INSPIRED SHAPES WITH MODERN EXECUTION

c

o

l

l

e

c

t

i

o

n

f

e

a

t

u

r

e

s

EUROPEAN COMPONENTS

I n s p i r e d

b y

The embodiment of California cool, Mr Turk is a homage to the sunshine-loving lifestyle and cocktail culture that runs throughout the brand. It is fashioned for the modern man, while remaining true to the freedom and style of the ‘60s and ‘70s.

To ensure the best quality possible, each Mr Turk frame is designed in Marietta, Ga. and expertly handcrafted in Japan. The McGee Group’s 45 years in the eyewear industry gives us a unique, invaluable perspective, allowing our team to approach each and every design with a thoughtfulness that can only be acquired through experience.

C a l i f o r n i a .

H a n d c r a f t e d

i n

J a p a n .

I n s p i r e d

b y

Mr Turk Eyewear features a signature logo execution, self-adjusting nosepads with Ergofeel, and exceptional European components.

Working in close collaboration with our partners in Japan, all Mr Turk frames are manufactured with painstaking, meticulous craftsmanship, consistency, and quality.

C a l i f o r n i a .

H a n d c r a f t e d

i n

J a p a n .

p

r

o

d

u

c

t

s

FEBRUARY 2022

CALATRAVA

Walnut & Cedar

Cedar

54-20-145 • Easy to wear, unisex frame • Stunning, translucent colored acetates • Walnut colorway features unique brown striations

A

B

ED

DBL

54

41

58.2

20

In Walnut

Temples 145

In Cedar

FEBRUARY 2022

JONES

Black & Spruce

Black

54-16-140 • Modern, square-shaped frame • Combination metal and acetate with contrast plating • Classic Mr. Turk T décor on endpieces

A

B

ED

DBL

54

40

58.9

16

In Black

Temples 140

In Spruce

APRIL 2022

BOS

Gold & Silver

Silver

51-20-145 • Semi-rimless frame in an easy to wear shape • Reverse bevel adds subtle angular interest • Horn and olive acetate temple tips

A

B

ED

DBL

51

39

52.5

20

In Gold

Temples 145

In Sliver

APRIL 2022

ANDO

Smoke & Tortoise

Tortoise

50-20-145 • Modern, unisex frame • Slight variations in rim size for interest, accented with Mr. Turk logo décor • 3-barrel hinge for durability and comfort

A

B

ED

DBL

50

39

51.5

20

In Smoke

Temples 145

In Tortoise

JUNE 2022

Wagner

Silver & Gold

Gold

55-17-140 • Full titanium frame in a classic aviator shape • Thin hinge for a sleeker profile • Available in classic silver and gold colorways

A

B

ED

DBL

55

46

60.4

17

In Silver

Temples 140

In Gold

JUNE 2022

Gilbert

Silver & Gold

Silver

55-17-140 • Full titanium frame • Smaller, retro rounded shape • Completed with beautiful acetate temple tips

A

B

ED

DBL

55

46

60.4

17

In Silver

Temples 140

In Gold

POINT OF PURCHASE 3 Frame Display

Fold Case

Lens Cloth

SALES PACKAGE

Buy 6 Frames and receive ONE FREE Frame plus: Counter Card

SALES PACKAGE

Buy 10 Frames and receive TWO FREE Frames plus: Counter Card 3 Frame Box Display

SALES SUCCESS STORIES FROM TOP MR TURK SALES REPS

“

HOW DO YOU SELL THE BRAND?

I do not focus on the brand story. Instead, I focus on style and price point Bill Paschal - Sales Rep

I do not focus on the brand story but instead focus on style. I especially focus on the truly unique frames.

Jim Berilla - Sales Rep

“

WHAT PRODUCT ATTRIBUTES DO YOU FOCUS ON?

I focus on 3 hallmarks of the collection.

1. Updated Retro Styles of 60’s and 70’s 2. Handcrafted in Japan 3. Italian Acetates Sandra Carson - Sales Rep

I point out our quality and unique design and coloring and I refer to the Japanese manufacturing and how it has a very smooth feel and I point out the temple end caps.

Bill Paschal - Sales Rep

Mainly what helps me sell Mr. Turk is that it’s a different look from most anything else that our competitors have.The fact that they are made in Japan does help, but it’s more the styling and the feel of the frames themselves that help me sell that brand.

Jim Berilla - Sales Rep

“

TIPS SELLING THE BRAND

Combines trays with a mix of collections so account is looking for men’s frames they not only see Ducks, Argyle, and Life Is Good, they see a higher quality and higher end price point. Mr. Turk does compliment the price point of the Badgely men’s but has a completely different feel and look.

Bill Paschal - Sales Rep

t

h

a

n

k

y

o

u